2009: A YEAR OF CRISIS AND FORCEFUL RESPONSE 2010 ...

accor

2009: A YEAR OF CRISIS AND FORCEFUL RESPONSE 2010 ...

12 ACCOR

2009 KEY FIGURES

2009 WAS SHAPED BY AN UNPRECEDENTED ECONOMIC CRISIS. ACCOR HELD UP WELL THANKS TO

ITS ORGANIZATIONAL RESPONSIVENESS, DILIGENT COST MANAGEMENT AND ASSERTIVE MARKETING

INITIATIVES. OPERATING PROFIT BEFORE TAX AND NON-RECURRING ITEMS WAS AT THE UPPER END OF THE

TARGET ANNOUNCED IN AUGUST 2009. THE FINANCIAL SITUATION REMAINS SOLID WITH DEBT

REPRESENTING A LIMITED €1.6 BILLION AT DECEMBER 31, 2009 AND €2.5 BILLION IN UNUSED, CONFIRMED

LINES OF CREDIT.

7,065

MILLION EUROS

in revenue

448

MILLION EUROS

in operating profi t before tax

and non-recurring items

28%

EBITDAR margin

MORE THAN

150,000

EMPLOYEES

around the world

IN

100

COUNTRIES

More magazines by this user
Similar magazines