2009: A YEAR OF CRISIS AND FORCEFUL RESPONSE 2010 ...

accor

2009: A YEAR OF CRISIS AND FORCEFUL RESPONSE 2010 ...

30 ACCOR

DEVELOPING TO PREPARE FOR THE FUTURE

ACCOR SERVICES ENJOYED ANOTHER YEAR OF GROWTH AND DEVELOPMENT IN 2009. DESPITE THE

GLOBAL CRISIS, THE SERVICES BUSINESS POSTED A 3.9% LIKE-FOR-LIKE* INCREASE IN OPERATING REVENUE

AND LIMITED THE DECLINE IN ISSUE VOLUME TO 2.3%.

*At constant scope of consolidation and exchange rates.

ACCOR SERVICES:

STRONG GROWTH

MOMENTUM

EXPANSION DRIVEN

BY ORGANIC GROWTH

The Accor Services business model is

based on strong organic growth, led by

rapid social changes and emerging needs.

In mature markets, increasing urbanization,

longer working lives, the growing

percentage of women in the workforce,

the importance of redistribution policies,

and rising purchasing power have created

an environment favorable to the development

of Accor Services’ high value-added

products. Ticket Restaurant ® and Ticket

Childcare ® vouchers are both good examples

of these types of product.

In developing markets, local socio economic

factors are driving rapid growth for

Accor Services products like the Ticket

Alimentacíon ® grocery voucher. This phenomenon

is underpinned by the emergence

of a middle class, the need to ensure

minimum standards of living for a large

portion of the population, increasing

urbanization and the shift from an industrial

to a services economy.

Accor Services also benefits from a balanced

geographical footprint, with 60%

of its business generated in developed

countries and 40% in fast-growing emerging

markets. As for companies, they are

increasingly looking for low-cost solutions

to retain their employees and offer them

more attractive, more personalized

benefits.

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