38 5 million TICKETS CESU ® VOUCHERS —— SELECTED HIGHLIGHTS FOR 2009 10 DAYS That’s how long it took Accor Services to bid for and win a contract for BP Europe’s prepaid gift cards in Germany. That’s the number of Ticket Cesu ® vouchers distributed by Accor Services as part of a French government initiative launched in fall 2009 to boost purchasing power. The operation was a big success in just three weeks. ADVANTAGES A unique offering that provides company employees who receive electronic Childcare vouchers with discounts in major chains stores in the UK. The goal is to increase purchasing power. 3-DAY SUPER SALE 4 million euros was generated by the 3-Day Super Sale in the Asia-Pacifi c region. TICKET RESTAURANT ® Companies with 5 to 200 employees represent the market segment with the greatest potential for online sales of Ticket Restaurant ® vouchers in France. A|CLUB 3.5 million members and 650 million euros in revenue in 2009.
7 MILLION BOOKINGS AND MORE THAN 58 MILLION VISITORS IN 2009 The site was totally reworked in 2009 to make it more customer-friendly. Visitors can now access their accounts directly as well as additional content and information about their destination. SIMPLIFYING LIFE FOR UNITED KINGDOM BUSINESS CUSTOMERS For companies tightening their business travel budgets, the Accor Hospitality Business Account card provides an innovative expense management solution. Employees of client companies can have their own accounts with Accor. They use the card to book and pay for lodging and food expenses in 130 Sofi tel, Novotel, Mercure, Ibis, All seasons, Etap hotel and Formule 1 hotels throughout the United Kingdom. A NEW OFFERING AT THALASSA SEA & SPA Differentiation is all-important for companies seeking to get a competitive edge in a fast-growing market. Combining its recognized expertise in seawater therapy with the alluring environment of a spa, Thalassa sea & spa has created a new identity and introduced a website where pampered customers can navigate smoothly among a wide range of easy-to-personalize services. 4.5 million STUDENTS TARGETED Accor launched an exclusive offer covering 1,000 hotels in 30 countries for holders of the International Student Identity Card. SMALL EVENTS Accor is the fi rst hotel company to offer online booking services for small meetings. The all-inclusive packages are available on the meetings.accorhotels.com website. 80 THAT’S THE NUMBER OF AWARDS won by Sofi tel worldwide in 2009. 39