2009: A YEAR OF CRISIS AND FORCEFUL RESPONSE 2010 ...

accor

2009: A YEAR OF CRISIS AND FORCEFUL RESPONSE 2010 ...

42 ACCOR

INNOVATIVE SOLUTIONS TO BOOST SALES

AN EFFECTIVE

ONLINE SALES

STRATEGY

THE RECESSION AND CHANGES IN PURCHASING BEHAVIOR

HAVE ACCELERATED THE DEVELOPMENT OF ONLINE OFFERS. IN 2009,

OVER 20% OF TOTAL SALES WERE MADE VIA THE INTERNET, WITH

15 MILLION HOTEL NIGHTS SOLD THROUGH THE VARIOUS ACCOR

WEBSITES.

RENOVATING AND

STRENGTHENING THE

ACCORHOTELS.COM PORTAL

One of the 20 most-visited travel websites

in Europe, Accorhotels.com strengthened

its position as a key player in the online

booking segment. The portal, which is

available in 25 different country versions

and 10 languages, received more than

58 million visitors in 2009. They viewed

600 million pages and made 7 million

bookings, of which over 60% outside of

their home market. France, the United

Kingdom, Germany, Australia, Brazil and

the United States were the countries that

generated the most bookings. Site content

was also enhanced during the year, with

1.25

BILLION EUROS IN ONLINE

REVENUE IN 2009

(a 25% increase over 2008).

132

MILLION VISITORS

to Accorhotels.com and the different

brand websites in 2009

20%

OF HOTEL NIGHTS

sold via the Internet.

more than 800 hotel videos, improved

maps and an access-by-destination function.

In 2010, new options will be added

for around 40 leading destinations around

the world. The goal is to enable Web users

to more effectively choose their hotels

and organize their stays in advance.

LIVELY, WIDELY RECOGNIZED

BRAND WEBSITES

The brands expanded their presence on

the Web during the year, improving content,

utilizing new online media and

launching dedicated sites for professional

users. As a result, site traffic increased by

20% to 75 million unique visitors with

online sales varying from 17% to 25% of

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