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Kort fortalt - Mælkeritidende

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Drivers of the Dairy Industry<br />

By Helle Rexen,<br />

Communications<br />

Consultant,<br />

Chr. Hansen A/S<br />

A key element in global ingredients<br />

supplier Chr. Hansen’s strategy is to<br />

continually enable customers to improve<br />

their business with new concepts<br />

adding value to the dairy products<br />

and processes, but also reducing<br />

contamination risk and optimizing<br />

food safety.<br />

We build long term strategic supplier<br />

relationships with our customers<br />

providing high added value<br />

products and essential technical service.<br />

Innovative solutions which add<br />

health components or other valuable<br />

ingredients to yoghurt or cheese<br />

make the products more appealing to<br />

the consumers. An equally important<br />

option is to provide customers with<br />

new products and tools to optimize<br />

production processes by improving<br />

the yield of fermented milk products<br />

and/or reducing production costs.<br />

Meeting market needs<br />

The concepts all meet market needs<br />

for increased profitability, consistency<br />

and control, and are the results<br />

of working partnerships with key customers<br />

and strategic partners.<br />

For instance we have developed a<br />

new generation of coagulants offering<br />

a number of major benefits like<br />

higher cheese yield, mild flavors and<br />

a longer shelf life under the name of<br />

CHY-MAX ® M.<br />

More of everything<br />

“Compared to existing coagulants<br />

CHY-MAX ® M offers more of everything<br />

that is important for global<br />

cheese producers. The explanation<br />

is that the specificity of the enzyme<br />

for milk-clotting is at least five times<br />

Over the past year Chr. Hansen<br />

has introduced a wide range<br />

of revolutionary concepts to<br />

improve dairy products as well as our<br />

customers’ competitiveness.<br />

better than 1st generation fermentation-produced<br />

chymosins, e.g. CHY-<br />

MAX ® , and 25 times better than the<br />

microbial coagulant from the fungus<br />

Rhizomucor miehei. At the same<br />

time, CHY-MAX ® M is the most costeffective<br />

choice among all coagulants<br />

due to the reduced dosage and increased<br />

yield”, explains David Stroo,<br />

Marketing Director, Enzymes, Chr.<br />

Hansen.<br />

CHY-MAX ® M is suitable for all<br />

cheese types, and has already proven<br />

its excellent performance in continental,<br />

pasta filata and cheddar<br />

cheese types.<br />

CHY-MAX ® M is now available for<br />

testing in Europe except for France<br />

and Denmark where approval is expected<br />

in early 2010.<br />

Converting whey<br />

Another ground-breaking enzyme innovation<br />

from the strategic alliance<br />

between Chr. Hansen and Novozymes<br />

saw daylight in 2009. LactoYIELD<br />

is the name of the enzyme solution<br />

that can convert a cheap by-product,<br />

the whey, into dry matter to be used<br />

in cheese production.<br />

At this moment, LactoYIELD is<br />

developed for use in pizza cheese production.<br />

But in a long-term perspective,<br />

the value-adding conversion<br />

method opens up<br />

prospects for new<br />

applications.<br />

Cost-reducing cultures<br />

Within yoghurt cultures, Chr. Hansen<br />

recently launched a new range of<br />

value-adding and cost-reducing<br />

YoFlex ® cultures. The cultures meet<br />

global health<br />

trends and localrequirements<br />

for taste<br />

and texture.<br />

The unique<br />

culture strains<br />

provide mild<br />

and tasty yoghurt allowing the producer<br />

to decrease the use of sugar.<br />

Successful products<br />

“Our product development chain is<br />

based on smooth, cross-functional<br />

collaboration throughout the global<br />

organization. A new idea may quickly<br />

find its way to the market through<br />

close interaction between our innovation<br />

team, our specialized local consultants<br />

and the customers.<br />

As a modern company we also<br />

have the professional setup to bring<br />

the processes from idea to successful<br />

product launch. The ambition to<br />

constantly challenge ourselves and<br />

our unique way of collaborating and<br />

sharing knowledge is a cornerstone in<br />

Chr. Hansen. From our competencebased<br />

bioscience platform, we are set<br />

to help our dairy customers find new<br />

ways to improve food and health,”<br />

says Knud Vindfeldt, Executive Vice<br />

President, Cultures & Enzymes Division,<br />

Chr. Hansen. ■<br />

28 MÆLKERITIDENDE 2010 NR. 8

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