Cabriolet - Brian Jessel BMW

WINTER 2010 • Volume 6 • Issue 1 

brianJESSEL 

M A G A Z I N E 

5 Series Gran Turismo / X5 M / X6 M unveiled 

GOING GREEN with X6 Active Hybrid 

Exclusive European Delivery 

Cabriolet 

withJayLeno 

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2311 Boundary Road 

Vancouver, BC 

604.222.7788 

www.brianjesselbmw.com 

The Ultimate 

Driving Experience



Vancouver, BC 

604.222.7788 


The Ultimate 

Driving Experience

BRIAN JESSEL 

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WWith 2009 gone and done, I have to admit I was pleasantly surprised that it ended on a high note. It 

is always better to err on the side of caution and over deliver than the other way around. I hope we 

have been successful in exceeding your expectations. 

As I look ahead to a new decade, I am inspired by the return of business as usual to our lives. The 

economy seems to be recovering and, even with the paradigm shift in how we used to do things, 

most of us are adapting. We are evolving to include social media as a prime communication tool in this 

digital age. Anyone who is not armed with a Blackberry or iPhone will be kept out of the loop. The 

convenience of such a device as allowed me to be anywhere in the world and be in touch. 

The year ahead for BMW is full of new releases and more leading edge technology. Whether it is the 

new X5 M, X6 M or X6 Active Hybrid, you will want to pay attention during your highly anticipated 

delivery. These new vehicles encompass sheer driving pleasure and excitement. 

We invite you to drop by for a test drive and experience the BMW difference. 

I do hope you will join us on May 8th as we look to help three worthy organizations for the 5th Annual 

Brian Jessel BMW Gala: Cabriolet. Jay Leno will entertain us all at centre stage. Jay Leno is our kind 

of guy – a car guy. We have gone to great lengths to bring him to Vancouverfor this very special evening. 

Thank you for your support in the past and going forward. Our commitment to our valued clients, and 

to this great Olympic City, remains stronger then ever. 

C FOOD 

by Robert Clark & Harry Kambolis 

BMW Bordcase Luggage 

80 22 0 433 961 $170.50 

BRIAN’S MESSAGE 

Latest Hangout Spot: Only during Vancouver rainy winters, 

Hacidena Los Cabos 



Vancouver, BC 

604.222.7788 


The Ultimate 

Driving Experience

Experience Brian Jessel BMW 

Outstanding Customer Service for over 20 years 

Extensive selection of New and Certified Pre-Owned BMWs 

Over 100 BMW Service Loaner Vehicles available 

For information on Brian Jessel BMW 

products and services, please call 

604.222.7788 



Vancouver, BC 

604.222.7788 


The Ultimate 

Driving Experience 

brianJESSEL 

MAGAZINE 

Publisher Brian Jessel 

Editor-in-Chief Rhoda Rizkalla 

Associate Editor Rachel Black 

Art Director/Design Edward Wong/Vertex Design Inc. 

Contributors Valentino Almeida, Rachel Black, John Cheng, 

Rafal Chrzanowski, Raj Desor, Tim Van Dyke, Janine Falcon, 

Calvin Lam, Patrick Lee, Denna Matthews, Jim Murray 

Editorial Assistants Nancy Antich, Anna Le, Michelle Sou 

Advertising Design Midori Theodorakakis 

Copy Editors Teresa Cheung, Denna Matthews 

Printing 3S Printers Inc. 

Special thanks to: The Centre for Digital Media 

Advertising inquiries magazine@brianjesselbmw.com 

Editorial inquiries rrizkalla@brianjesselbmw.com 


Management Staff 

President/CEO Brian Jessel 

Managing Director Jim Murray 

Director of New & Pre-Owned Operations Tim Van Dyke 

New Car Sales Manager Raj Desor 

Director of Fixed Operations Charles Carvalho 

Customer Relations Manager Jack Lai 

Service Manager Rafal Chrzanowski 

Parts Manager Charley Risley 

Wholesale Manager/Sales Guru Bernie Jessel 

Business Manager Patrick Lee 

Business Manager Burgess Chow 

Business Manager Catherine Lai 

Business Manager Roslind Leong 

Director of Finance Carol Anderson 

Office Manager Elaine Harley 

Marketing & Communications Manager Rhoda Rizkalla 

HR Manager & QMA Project Manager John Cheng 

IT Manager Denna Matthews 

Lot Manager Eric Kluth 

Facility Manager Dave Harley 



Vancouver, BC V5M 4W5 

Main Tel: 604.222.7788 

Toll Free: 1.800.665.3375 

Main Fax: 604.222.8555 

E-mail: info@brianjesselbmw.com 

Website: www.brianjesselbmw.com 

Hours of Operation 

Sales Department 

Monday to Thursday: 9 am to 8 pm 

Friday: 9 am to 6 pm 

Saturday: 9 am to 5 pm 

Sunday: 12 pm to 4 pm 

Service/Parts Departments 

Monday to Friday: 7:30 am to 6 pm 

Saturday: 8:30 am to 5 pm 

Copyright© 2010 Brian Jessel BMW. All rights reserved. No part of this magazine 

may be reproduced in any form without written permission from the publisher. 

Not responsible for unsolicited editorial material. Opinions expressed do not 

necessarily represent those of BMW Canada Inc. 

12 Q & A with Jim Murray 28 

20 Ain’t Love Grand? 36 

BMW Welt: the Ultimate European 

Driving Experience 

Introducing the New BMW 5 Series 

GranTurismo 

22 Introducing the new X5M and X6M RETAIL THERAPY 

40 

24 

Hybrid Technology with Sheer Driving Pleasure: 

BMW X6 ActiveHybrid is the World’s most 

powerful hybrid 

50 

A Vancouverites Guide to the 2010 

Winter Olympics 

IN THIS ISSUE 

70 

Another Happy 

Customer: 

Harry Kambolis

Just a quick email to record outstanding service 

from Kristen Coultman and Chris Kehoe. Much 

superior to my current (former) dealer. 

8 brianJESSEL WINTER 2010 

Peter Richards 

Alex Pautler was an extremely helpful Service 

Advisor. He was more than professional -- he 

took the time to take care of my needs and did it 

with humour and down-to-earth conversations. 

I thoroughly enjoyed my experience with him. He 

also took care of all issues from beginning to end. 

The next time I will be asking for him. 

Holsen Chang 

I would like to make a quick comment of 

appreciation. 

I am on my second pre-owned BMW, an '04 M3. 

I have had dealings with all of the BMW 

dealerships in the lower mainland. 

I have noticed that consistently the Brian Jessel 

dealership has had lowest prices on parts. 

Also, on my last visit to both your competitor in 

Richmond and the Vancouver Brian Jessel 

dealership there was a big difference in service, 

your staff was friendly and helpful to the extent 

that I have vowed to nevervisit your competitor in 

Richmond and will continue to go to yourVancouver 

dealership even though it's out of my way. 

Remi Michalowski 

It has been almost a year since my wife, Sarah 

and I purchased our 335xi Coupe, following 

the recommendation of my good friend, 

Eugene Kwan. On reflection, our experience 

with your whole team, Cary Lau in particular, 

was outstanding. We were treated with 

professionalism and respect. To update you, we 

love the Coupe – it is such a pleasure to drive! 

Even though we were last in the dealership 

some nine months ago, our positive memories 

have not diminished. We are now looking to 

replace our other vehicle and we will be sure to 

call Cary in the next few months! 

“ ” 

Stephen Ho 

I recently purchased a BMW 335 coupe from 

your dealership and I would like you to know that 

I am very pleased with the service I received and 

the performance of my new vehicle. I would like 

to thank your employee Andrew Hong for his 

help with locating the BMW that meets my 

specifications, ordering the vehicle, keeping me 

up to date to final delivery. He did an outstanding 

job. I am glad I went to your dealership. 

Dr. Peter Ng 

The whole experience was great! My first BMW 

ever and you guys really take the time out to treat 

the client with respect and also not feeling 

cheated when walking out the dealership. My 

Brian Jessel experience has been the first time 

EVER that I felt I got my money’s worth. Thanks 

again to everyone and also to our rep Khan. 

He did an outstanding job! 

I am glad I went to your dealership. 

Walter Rodriguez 

Thank you so much for your tremendous 

support of our 17th annual golf tournament, 

benefitting our Meals on Wheels program. The 

golfers greatly recognized and appreciated your 

contribution to the event. And this year, with your 

involvement, we raised over $15,000! Kosher 

Meals On Wheels provides home delivery of hot 

meals by volunteers, which assists individuals 

that are frail and/or homebound seniors. Again, 

thank you for your commitment to making a 

difference in peoples’ lives. 

Barry Dunner 

I wanted to thank you for your generous 

participation in our Boys’ Co 25th Anniversary 

event. It was a huge success with about 1,000 

people in attendance. As important, we were 

thrilled to be able to raise over $15,000 for the 

Juvenile Diabetes Research Foundation. Your 

gift of the BMW Yacht Sport Polo for our silent 

auction went a long way in helping us surpass 

our goals. Your support was greatly appreciated. 

David Goldman 

No other comments - Paul and the rest of the 

Brian Jessel group were fantastic - a great 

buying experience, particularly considering as I 

had always used Brokers to purchase my 

previous 2 new vehicles. I will definitely come 

back to Brian Jessel for my next purchase. 

Douglas Blakeney 

We purchased a 128i Cabriolet in September of 

2008 from sales consultant Paul Killeen. He was 

most patient, answering questions and providing 

assistance. We found him to be a “real treasure”. 

When the time came for the annual service, Paul 

again was very helpful; giving his own time to drive 

us to ourvarious locations while service was being 

performed. However, we feel Paul went way 

beyond his professional requirements last week. 

Our car was scheduled forthe replacement ofthe 

brake stop lamp on the trunk lid - which had fallen 

off! It was thought that it would only take a short 

time to deal with priorto us bringing in the vehicle. 

When the shop looked at it, they said they needed 

the rest of the day to correct a fault in original 

design. That left us at noon in the dealership and 

having to be in White Rock (about an hours drive 

away) by 3 pm and the car not being readytill 4:30 

or 5. What are we to do now? Paul said no 

problem and gave us his vehicle and said he 

would drive ours out to us laterthat night. Wow!!! 

That made our trip. Later that night (9 pm) Paul 

arrived with our car repaired and cleaned. Paul has 

proven to be a very professional consultant with a 

dedication to his customers. We truly recommend 

for him some extra acknowledgement beyond 

what we have given him ourselves - possibly 

“Consultant of the Year” award. It is so special to 

find a dealership that has such dedicated staff. 

Rick & Evelyn Dolley 

Excellent service from Kevin Luk. Much more 

professional and personalized service compared 

to that handed out at other dealerships. 

Alan Berkman 

I have just received my car and the professionalism 

demonstrated by Valentino from start to finish to 

the follow up, to the survey, etc makes me a 

happy customer. I am very well connected in the 

market and will be recommending Valentino and 

Brian Jessel to all without a doubt. As a 

suggestion placing BMW's in the malls for display 

such as Surrey Central for all to view with a little 

display on pricing and the technology built into 

them, I believe will most certainly help Brian 

Jessel increase sales. BMW's have long been 

reliable cars with the notion that its frightfully 

expensive, but I know that’s not the case. Why 

should anyone get another car when they can 

enjoy the Ultimate Driving machine at an 

affordable price. Just a suggestion! 

David Fischer 

This is the second BMW I have purchased from 

Brian Jessel BMW. This is the best dealership I 

have ever dealt with. 

Gary Thomson 

I am a Brian Jessel customer since 1986 and 

have always received excellent service in both 

Sales and Service. 

Ronald Antalek 

Nick my Service Advisor was just excellent. He not 

only was very helpful atthe dealership butfollowed 

up twice with phone calls to make sure everything 

was clearly understood and I was fine with the 

information and services that he had provided. 

Jessica Walls 

DEAR BRIAN 

I would just like to thank Jackie Lai/Service 

Advisor for his extremely professional service. 

Manny Ong 

I have been in sales for 32 years. Dave Griffith, 

and Mark Hoadely took me through the buying 

process seamlessly, it was a pleasure. 

Leslie Nielsen 

My Sales Consultant Brad Stuit was very 

professional and treated me with respect and 

answered all my questions even before I showed 

much interest in the vehicle..way to go on 

customer service. 

Philip White 

The best car dealer customer service I have ever 

encountered. (purchased 11 new cars in 16 yrs) 

Clayton Kensley 

I bought our fourth BMW, not because of the 

name, but because of what is behind it, great 

cars with excellent performance, amazing quality 

and superior engineering. What I know now 

after the most pleasant ever car purchasing 

experience thank's to Steve Giesbrecht and the 

rest of your staff, is that buying it at Brian Jessel 

is like assuring a happy ending to the usually 

painful ordeal of buying a car. Thank you Steve. 

Salomon Vainer, D.D.S., M.S. 

brianJESSEL WINTER 2010 9

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TO BRIAN JESSEL BMW FOR OVER 25 YEARS 

BMW CERTIFIED COLLISION REPAIR CENTERS 

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• Expertly trained personnel with BMW factory-trained technicians 

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I 

It’s finally here: 2010. It is a year that has been hotly anticipated by Canadians as we welcome 

the world to one of the most beautiful cities on earth: Vancouver. The Games are about to begin, 

marking history on the West Coast of our fair country. I can’t wait! 

Before I look forward to the road ahead, it’s worth taking a look back on 2009. The year started 

anxiously as luxury carmakers were urged to hold on tight for what promised to be a very bumpy 

ride. As it turned out, it was a meaningful year in BMW Canada’s history. Sales records for both 

new and pre-owned vehicles were shattered and we swiftly reclaimed our title as Canada’s #1 

luxury automotive brand. Thank you Canada and thank you Vancouver! 

In this issue, experts at Team Jessel share highlights from the new 2010 lineup of heavy metal. 

Whether it’s the new X5M that sprints at 555 hp or the eco-conscious construction of the X6 

Active Hybrid, there are options enough for even the most discerning driver. This issue’s sleek 

cover model, the new Gran Turismo, has earned this spot because it’s a true beauty. I have fallen 

in love with this vehicle and hope to have one parked in my own garage very soon. 

I also have my fingers crossed this month for snow; plenty of Olympic medals for our home team; 

and perhaps a Valentine’s treat or two – that last one is as easy as dog-earing page 20 of this 

issue. I am pleased to welcome award-winning journalist Janine Falcon to our contributor roster. 

In her story “Ain’t Love Grand,” Janine challenges us to look beyond the obvious truffles and 

roses when expressing our Valentine’s Day devotion. This story will help you dazzle your beloved 

in thoughtful new ways. 

And there’s yet another calendar date to anticipate this year: Brian Jessel BMW’s Annual Gala: 

CABRIOLET, on May 8th 2010. More than 1,100 of us will mix and mingle and have a good laugh 

as the recently re-throned master of late night, Jay Leno, takes the stage for a full hour of stand 

up. This year’s Annual Gala will support three local organizations: Arts Umbrella, Canucks Autism 

Network and VGH/UBC Hospital Foundation’s Pancreatic Cancer Research effort. 

An exciting year lies ahead, and I wish you all much joy and success in 2010. At Brian Jessel 

BMW, our greatest joy comes from our success: making dreams come true one BMW at a time. 

Will you be next? 

The Happiness Project 

by Gretchen Rubin 

This is a must read. Rubin nails it. She 

weaves together philosophy, scientific 

research, history, analysis, and real-life 

experiences. Filled with practical advice, 

sharp insight, charm, and humor, 

The Happiness Project manages to be 

illuminating yet entertaining, profound 

yet compulsively readable. 

Chef Jeffrey Young has amassed 

a total of 19 Gold, Silver and 

Bronze culinary medals 

over the past 18.5 years. 

The best suite hotel in Whistler! 

www.westinwhistler.com 

EDITOR’S MESSAGE 

EDITOR’S PICKS 

KISSETTES are all hand 

made and that is why there is a 

waiting list. The brushes are 

uber soft and luxurious. $425 

www.evgenycosmetics.com 

Rhoda Rizkalla 

Make an appointment today at 

Shangri’la’s CHI SPA. 

My 90 minute, deep relaxation 

massage, incorporating CHI rituals 

was so memorable. Ask for Marisa. 

It is the perfect way to reward 

yourself or someone special. 

$185 

www.shangri-la.com 


Q & A with 

Jim Murray 

Managing Director, Brian Jessel BMW 

WWhat’s new at BMW? 

One of the biggest changes is that there is a new President and CEO of 

BMW Canada. Mr. Franz Jung arrived shortly after the first quarter of 

last year. He has a vast amount of experience from his long tenure with 

BMW Group AG, which has also meant that he has been positioned in 

many different countries around the world. Mr. Jung is very focused on 

market share leadership in the luxury segment and one of his main goals 

is to have the highest level of customer satisfaction in the industry. These 

core values are near and dear to Brian Jessel as well. As we have seen, 

consumers still have an appetite for quality and this is what helped us 

through the toughest part of 2009. In addition, BMW’s focus on volume 

has provided some tremendous programs that make purchasing, leasing 

and financing more affordable than ever. 

On the product side, we have many new and exciting vehicles arriving. 

The X6 M and X5 M have just come in: these high-performance M 

engines have all the incredible engineering that goes behind the M 

products. These are fastest SAV’s in the world, producing an 

astonishing 555hp. We also received the new retractable hardtop Z4 

Roadster last spring. The newly designed 2010 7 Series now has xDrive 

models and is available with an optional M Sport Package. At the end 

of 2009, we saw the first new 5 Series Gran Turismo followed by the all 

new 5 Series Sedan by April of this year. Later in 2010, BMW will start 

production of the newly designed 2011 X3 SAV followed by the new X1 

SAV. As you can see, BMW's product cycle will create more new and 

exciting products. 

By Jim Murray 

Managing Director 


“ 

Our strength is 

” 

in our people 

and processes. 


What are some changes you have made to improve Brian Jessel BMW 

since accepting your new position as Managing Director? 

Like most companies we had to find ways to be more efficient. When there is a slow down in the 

economy it gives you a chance to look at your processes and make positive changes. Of course, we 

looked at ways to cut costs in our business but at the same time we wanted to give a higher level of 

service to our customers. The “Ultimate Customer Experience” has always been one of Brian Jessel’s 

core values, but having the time to make sure we are doing everything right every day, every time with 

every customer is the challenge. We have spent time focusing internally to improve our processes 

which ultimately provides you a better customer experience. 

Our strength is in our people and processes. It’s not just one person or one idea but collectively 

implementing new ideas or procedures that improve our customers’ experience. I would say I’ve 

brought a new level of understanding to our staff: that customers do not view us as separate 

departments but as one dealership “Brian Jessel BMW”. The customer experience must be the same 

throughout the lifetime of vehicle ownership for each customer and in each area of our facility. 

I also like to apply my life experiences to our business. I travel with my family to Hawaii every year and 

have stayed at the same hotel the last two years. I won’t mention the name of the hotel, but this year’s 

trip was a completely different experience from last year. The hotel had laid off 100 staff at the 

beginning of the year and the service level suffered, which ultimately affected my experience. Would 

I go back there again? Probably not. I recognize that in business you are only as good as your last 

experience. That’s the “moment of truth”. 

What do you think about diesels/ hybrids? 

We’ve had tremendous success with the new diesel vehicles. The X5D and 335D are truly amazing 

performance BMWs with the added bonus of fuel efficiencies that are just unbelievable. My neighbor 

recently purchased and X5D and tells me he is getting approximately 800 km between fills. As for 

expanding the diesel line up, it really depends on how the North American markets accept diesel 

technology. In Europe, it’s the norm and I hope that diesel technology will become a larger part ofthe North 

American BMW line-up in the future—they’re green, clean, and powerful and extremely fuel efficient. 

Hybrids make their debut this winter with the X6 Active Hybrid. Again this vehicle is more focused on 

the performance end of the market, combining large horsepower with the efficiency of hybrids. The 

7 Series will also have a hybrid model out this year. 

BMW has always found ways to perfect the petrol engine and make it more efficient as well; we may 

see the return of 4-cylinder petrol engines in Canada. As market conditions trend towards more fuel 

efficient vehicles, BMW will expand the available engines to meet this demand. 

Are there any new technologies around the cornerthat you can share? 

The way our cars interact with us will continue to evolve. BMW Teleservice will launch sometime by 

the middle of 2010. BMW Teleservice technology has been part of the equipment in some of our 

products for years while this technology was being developed. This is really futuristic stuff. With 

Teleservice, your BMW will notify you and the selected BMW retailer of your service requirements 

such as warning lights and scheduled maintenance. In others words, your BMW calls us so that we 

can schedule you a service appointment. Keep in mind that your BMW has to be equipped and 

have an active BMW Assist account in order to make the Teleservice function available. This is just 

the start of what this system will be capable of doing: there will be a day when we’ll be able to 

diagnose and possibly repair your car via our wireless Teleservice connection. 

What aboutthe 1 Series 5-door? Will it be available in Canada anytime soon? 

The current 1 Series 5-door was not built with North America specifications, so if it comes to Canada 

it would be the next generation model. There needs to be enough demand in North America for 

BMW to enter this segment so it’s still up in the air. 

How did Brian Jessel BMW finish up in 2009? 

Fantastic. We sold 191 new cars in December alone! It’s definitely been the year of the deal. It may 

have been a slow start but really business has been up from last year’s results starting in May and 

continuing on throughout the rest of the year. BMW has continued with very aggressive programs 

to keep up the volume on new cars and we have seen Pre-Owned pricing dropping substantially 

from last year, which has made it more affordable than ever to buy a Pre-Owned BMW. The 

challenges of early 2009 made us all stronger and better. We have lots to look forward to in B.C. with 

the Olympics just around the corner—the city is buzzing with excitement. 

What should we expect to see in 2010 from BMW and Brian Jessel? 2010 will be an exciting year 

for all businesses. We certainly have a tremendous opportunity to bring more products to our 

customers in 2010. The BMW certified Pre-Owned volume will increase with the higher number 

of lease maturities in 2010. This will create a large selection of quality Pre-Owned BMW’s at very 

affordable pricing and payments. I also know that BMW Canada will want to continue its leadership 

position in the luxury segment plus achieve record sales objectives for New Vehicle sales; this 

means a continuation of great products and well positioned vehicles. I believe Brian Jessel BMW 

will set a new benchmark in Canada by selling over 2000 New BMWs and 1000 Pre-Owned BMWs 

in 2010. 

Besides great cars and deals we will expand our service operations to produce quicker service 

appointment availability times. We are planning on renovating and expanding our customer service 

lounge and business center to create a new VIP customer lounge area for all our clients. This will 

incorporate an enclosed private viewing lounge with a variety of entertainment options, beverages 

and private area for internet or business centre features. In addition, we have plans to increase 

our BMW Service rentals. We currently have the largest fleet of BMW service loaners in North 

America with over 100 BMWs but I want to bring that number up to 150! It’s very expensive to 

maintain this fleet but I truly believe this will give our customers what they want: the “ultimate 

customer experience”. 

“ 

It’s definitely 

” 

been the year 

of the deal. 


Jim Murray 

Jim Murray is Managing Director and has 

been in the automotive industry for over 

20 years. Under his leadership, Jim is keen 

to take Brian Jessel BMW to the next 

level. Jim’s customer-focused approach 

to sales blends well with Brian’s business 

philosophies. After more than a decade with 

the dealership, Jim is clearly dedicated to the 

BMW brand, Brian Jessel BMW and its 

valued customers. 

Raj Desor 

Raj Desor began his career in the automotive 

industry over 17 years ago at the age of 19. 

He started as a sales person and within 2 

years was promoted to Sales Manager, and 

within 3 years was then promoted to General 

Sales Manager. Being employed by the same 

dealership for over 13 years allowed the 

opportunity to develop strong relationships 

with customers that are still maintained today. 

Prior to joining Brian Jessel, Raj held the 

position of Pre-Owned Sales Manager with another BMW Pre-Owned 

dealership in Canada. His in depth knowledge of the BMW brand, interest 

in successful team building and ability to ensure a high quality purchase 

experience for the consumer are all traits that will allow Raj an easy 

transition to the New Car Department. 

Calvin Lam 

Calvin Lam has been in the BMW Family since 

2002. In 2004, he was recruited to join the Brian 

Jessel BMW team. Byyear-end, he had earned 

the title of BMW Canada Sales Master, a status 

he has maintained consecutively for 5 years. 

His highest achievement in his career to date 

has been the rank of No. 3 BMW Gold Sales 

Master in Canada in 2007. Being a Senior Sales 

Consultant and BMW Gold Sales Master with 

Brian Jessel BMW, Calvin strives to provide the 

highest level of customer satisfaction. Calvin has decided that there is no 

better place to grow and continue his success than Brian Jessel BMW. 

Rachel Black 

Rachel Black can’t stop thinking aboutfood and 

all the different places she would like to travel to 

eat new things. This passion forfood and culture 

led Rachel to do a PhD in Cultural Anthropology 

at the University of Turin in Italy. She has 

published both academic and journalistic 

articles on food, travel and culture. Currently she 

is editing A Cultural Encyclopedia of Alcohol for 

Greenwood Press and completing a book on 

open-air markets in Italy. When not searching 

for the perfect glass of wine and plate of pasta in Italy, Rachel can be found 

cooking up something delicious in her kitchen or wandering the markets of 

San Francisco and Vancouver. An academic and writer, Rachel is happy to 

be able to give her father, Brian Jessel, a helping hand with this magazine. 

CONTRIBUTORS 

Tim Van Dyke 

As Director of New Car & Pre-Owned 

Operations Tim Van Dyke has been with 

Brian Jessel for over 25 years. Beginning 

his career as a Lot Person, he moved on to 

work with Bernie in the Wholesale Division 

as a Sales Consultant before being 

promoted to Assistant Sales Manager and 

finally Sales Manager before assuming his 

present role. According to Tim, working for 

Brian Jessel has been the best learning 

experience a person could hope for. 

Valentino Almeida 

After completing a degree in Biochemistry, 

Valentino came to understand that his real 

passion lay in the automotive industry. Prior to 

moving to Vancouver, Valentino had six years of 

experience with General Motors, where he won 

numerous awards for his sales achievements. In 

1996 Valentino joined the Brian Jessel BMW 

Team. He takes great pride in building lasting 

relationships with his clients and this is certainly 

one of the reasons why Valentino is one of the 

top BMW Gold Sales Masters in Canada. One of the dealership’s shining 

stars, Valentino gives direction and inspiration to the sales team. 

John Cheng 

John joined Brian Jessel BMW while he 

was completing his Master of Business 

Administration degree from Simon Fraser 

University in 2005. 

He started off as the Project Leader for the 

Quality Management Autohaus initiative 

from BMW Canada, which gave him the 

opportunity to learn how each department 

operates in Brian Jessel BMW. Then John 

successfully proposed and implemented 

change initiatives to ensure the Retailer met with the QMA requirement. 

In 2006, John took on the challenge of developing the HR Department 

to meet the increasing needs from our growing number of employees. 

Rafal Chrzanowski 

Rafal Chrzanowski joined Brian Jessel BMW 

as the Service Manager in 2007. Rafal has 

worked in the automotive industry for over 10 

years. He has had several years of experience 

as an Automotive Service Manager, during 

which he has successfully developed new 

department procedures to ensure customer 

satisfaction. As part of his automotive 

experience, Rafal has also completed a 

Bachelor of Science Degree in Automotive 

Engineering and has obtained industry related certifications and diplomas. 

Rafal is dedicated to providing excellent customer service and shares 

a passion for the BMW products with his valued customers. As a 

member of the team at Brian Jessel BMW, Rafal is looking forward to 

the continued growth of the Service Department. 


Patrick Lee 

Patrick Lee joined Brian Jessel BMW in 2004 

and is an influential part in developing and 

growing the finance and insurance business. 

Patrick brings his experience of over 10 years 

in Finance and Banking to revolutionize the 

customers’ experience when dealing with all 

financial aspects of buying a car. Patrick’s 

envision a “Financial Services Centre” in the 

dealership to help customers understand the 

many options when purchasing a vehicle and 

finding the best match for each and every customer’s needs. If you need 

a questioned answered about financing a vehicle, Patrick makes it work! 

Janine Falcon 

Janine Falcon is a freelance writer whose work 

has been published in Canada's top 

publications, such as FASHION Magazine, 

Canadian Living and Chatelaine. As a beauty 

expert, she's also appeared in national TV 

segments on "Canada AM," "Entertainment 

Tonight Canada" and "Steven and Chris," and 

is the founder and editor of the award-winning 

imabeautygeek.com. 

Experience Brian Jessel BMW’s Auto Spa 

CONTRIBUTORS 

Denna Matthews 

Denna Matthews our Information 

Technology Manager has been working in 

the Information Technology (IT) field for 

over 10 years and has enjoyed working 

with Brian Jessel BMW for the past two 

years. Her background includes holding 

many industry related certifications one of 

which is the Microsoft Certified Systems 

Engineer certification. She holds a 

Master’s degree in Education from Simon 

Fraser University (SFU). 



Vancouver, BC 

604.222.7788 


The Ultimate 



Ain’t Love 

GRAND? 

By Janine Falcon 

FOR YOUR LADY 

10 

1 

Fragrant roses, exotic orchids, glittering trinkets and 

caress-worthy skin: better-than-chocolate tokens 

of the heart that say with love, "thinking of you." 

9 

2 

8 

7 

3 

1 Michael Kors Skorpios Ring Tote in Natural Python, 

$1,995 USD; www.neimanmarcus.com 

2 Giorgio Armani White Contrast Palette for Eyes, $65 

3 Chanel Radiant Glow Highlighting Powder, $73 

4 Guerlain Cherry Blossom Météorites Voyages, $200 

5 Dior Poudrier Dentelle Pink Lace, $60 

6 Yves St Laurent Palette Y-Mail Highlighter, $78 

Holt Renfrew 

7 Swarovski Sunny Yellow Crystal Necklace, $330 

Swarovski gallery stores 

8 Omega Diamond and Mother-of-Pearl, $11,500 

www.LUGARO.com 

9 Jo Malone Red Roses Chronicle fragrance set, $110 

Holt Renfrew 

10 Guerlain Orchidée Imperiale Day Cream, $460 

Guerlain boutiques/counters and Holt Renfrew 

6 

4 

5 

FOR YOUR MAN 

10 

1 

9 

2 

7 

3 

1 Omega Seamaster Diver 300m, Vancouver 2010 Limited Edition, 

$4,500; www.LUGARO.com 

2 Tom Ford Private Blend Bois Marocain eau de parfum, 

$210; Holt Renfrew and Harry Rosen 

3 Tiffany Knot Cufflinks in 18K gold, $2100, and 

4 Paloma Zellige Cuffinks in Black/Silver, $270 

Tiffany & Co. 

5 Consonant Body Organic Body Wash, $16 

www.consonantbody.com 

6 Bread&Butter Skincare for him via convenient seasonal delivery, 

$49.99 for the winter kit; www.breadandbutterskincare.com 

7 Clarisonic Skincare Brush, $250 USD; 

www.neimanmarcus.com and www.clarisonic.com 

8 Natura Bissé Diamond Body Cream, $265 

Murale and www.neimanmarcus.com 

9 Art of Shaving Fusion Chrome Collection, $252 

www.harryrosen.com 

10 David Yurman aviator titanium and 20k goldplated shades, 

$780; Josephson 

6 

8 

4 

5 


Introducing the new 

X5M 

AND 

X6M 

By Raj Desor 

New Car Sales Manager 

Under the skin, both the BMW X5 M and BMW X6 M sport the new M 

TwinPowerTurbo engine, the most powerful production engine made 

by BMW. When it comes to horsepower, The BMW X5 M and BMW 

X6 M are unprecedented in this market. This new M engine is the 

world’s first with a pulse-tuned exhaust manifold that encompasses 

both rows of cylinders combined with high-performance twin-scroll 

twin turbo technology. 

There is no competition. With an industry-leading 555 hp and a 500 

lb-ft torque spread from 1500 to 5650 rpm, you will be launched from 

0-60 in 4.5 seconds. This enormous amount of power is delivered to 

the wheels via a 6-speed M sport automatic transmission. It also 

includes manual paddle shifting that reduces torque through the 

momentary deactivation of individual cylinders, giving you even more 

control. As your foot presses down on the accelerator, you will feel the 

guttural roar from the exhaust and a wave of torque will hit you like a 

ton of bricks. There is no other way to describe this performance 

powerhouse. It is all M. 

With the help of BMW’s intelligent xDrive all-wheel-drive system and 

the Dynamic Performance Control system, all this power and 

performance is smoothly controlled and unmatched driver feedback is 

channelled through the new M Servotronic steering, Adaptive Drive 

Suspension and a massive high-performance braking system, which 

features giant four-piston fixed callipers at the front with floating callipers 

at the rear. Internally-vented lightweight brake discs rotors measure 15.6 

inches in diameter at front and 15.2 inches at rear. 

Mind blowing performance meets functionality: Experience the new 

X5 M orX6 M and you will enter an exclusive automotive world you could 

never have imagined. The world’s most desirable Sports ActivityVehicle 

and Sports Activity Coupe are now part of the BMW M tradition that 

combines technology and design to deliver maximum driving dynamics. 

All these features combine to deliver an exceptionally authentic BMW 

driving experience: incredible handling, supreme ride quality and stability, 

as well as performance that others can only dream about. The versatility 

that comes with a Sports Activity Vehicle or Sports Activity Coupe is simply 

the icing on the cake. 

The BMW X5 M and X6 M both share the unique combination of 

performance and luxury that you’ve come to expect with a BMW M series. 

As a result, there are not many options that are not standard. For those of 

us that cannot live withoutthe exclusive BMW Executive Package, it may be 

added when you order. Indulge yourself with soft close doors, a rear view 

camera with Top View that provides additional imaging ofthe rear and sides 

of the vehicle in the control display, a Pearl Leather instrument panel, a 

Heads-up display with M-Specific colour display that includes a gear 

indicator and revolution display and of course the exquisite BMW Individual 

Audio System with Dirac Live that features SIRIUS satellite radio. 

Of course, it is difficult to be completely objective when it comes to a new 

BMW vehicle but when you experience this new addition to the M family, you 

will understand why I am so excited aboutthese vehicles. BMW’s success is 

rooted in their ability to make their products number 1. Issues such as cost, 

production or a shift in the economy do not waiver BMW’s commitment to 

produce the ultimate vehicle. The BMW X5 M and X6 M are perfect 

examples: they meld technology and design combining it with the exquisite 

fit and finish holding true to BMW’s authenticity and M legacy. 

I welcome you to experience this next chapter of BMW M historyforyourself. 


Hybrid Technology with Sheer 

Driving Pleasure: BMW X6 

ActiveHybrid is the World’s 

most powerful hybrid 


By Valentino Almeida 

BMW Gold Sales Master 

I can remember back in the Fall of 2000, it was a Saturday morning and 

we had just opened up our doors. This is when we saw the first 

shipment of X5s rolling onto the lot. Who would have thought that a 

companythat makes performance cars would be the benchmark in the 

SUV segment. And now once again with the introduction of the new 

X6 Hybrid, BMW is setting the bar high in the hybrid market as well. 

My current demo is the X6 35I and it’s the best overall vehicle I have ever driven. 

I was very excited when they announced the X6 Hybrid because I really feel that this is the best of 

both worlds for power and day to day functionality. The reduced fuel consumption is a real bonus. 

Did you know that BMW started to develop hybrid drive many years ago, long before the 

foundation of the Global Hybrid Cooperation? In fact, BMW tested the electric drivetrain as early 

as in the late 1980s. The BMW E1 is an example of this early adoption of green technologies. In 

1995, BMW presented its first hybrid vehicle based on the BMW 518i. The outstanding potential 

of this drive technology was proven by the BMW X5 EfficientDynamics presented in 2003 and 

the BMW Concept X3 EfficientDynamics which was revealed to the world in 2005. The BMW 

Group has been conducting research on hybrid and green technology for more than 15 years. The 

BMW X6 ActiveHybrid is the next evolution in the BMW X5 

EfficientDynamics development strategy. 

The BMW X6 ActiveHybrid really is the highest degree of maturity in 

hybrid technology thus far. BMW ActiveHybrid is far superior to 

conventional hybrid vehicles in terms of driving dynamics. Its fuel 

consumption and emission ratings are up to 20 percent better than 

on a comparable car with conventional drivetrain technology. BMW 

ActiveHybrid is a particular highlight of BMW EfficientDynamics: it is the 

next step in the ongoing reduction of fuel consumption and emissions. 

BMW ActiveHybrid is based on a modular concept following the 

strategy of “Best of Hybrid” to integrate the most appropriate, optimum 

components in each case. 

This combination with innovative hybrid technology offers the most 

sporting and dynamic rendition of a BMW X vehicle. The innovative 

two-mode active transmission allows variable power transmission via 

the power split incorporating planetary gearsets. In addition, the active 

transmission incorporates an electric drive system and enables the 

vehicle to drive at fixed transmission ratios within one system. This 

combines the driving dynamics and efficiency of the combustion 

engine and the electric drive system in an innovative, intelligent manner. 

There is an optimised use of energy and superior power in every situation. 

This new model proves that driving a more green vehicle does not mean 

you have to sacrifice power and performance. 

The innovative power transmission featured by BMW Concept X6 

ActiveHybrid combines two compact, high-performance electric motors 

with a transmission using fixed transmission ratios. These drive systems 

are connected to one another by three planetary gear sets allowing a 

power split covering the drive forces of the combustion engine and the 

electric motors in two transmission ranges and thus ensuring a level of 

variability quite impossible on a conventional hybrid drivetrain thanks to the 

combination of the two drive sources able to provide optimum power 

and maximum efficiency under all driving conditions and power 

requirements from the driver. 

This system is referred to as a two-mode active. The two-mode active 

transmission is based on an ECVT electrical continuously variable 

transmission. The two operating modes, one of which has been optimised 

for low, the other for high speeds, are supplemented by fixed transmission 

ratios. The two power-split ECVT sections allow the drivetrain to run at 

continuously variable speeds and ensure full, highly efficient hybrid 

functions whether you are driving fast or slow. All of this also means that 



Golf Cart Bag 

80 33 2 153 378 

$292.50 

You Got Game 

Men’s Polo 

80 33 2 155 186 190 

$86.35 



Vancouver, BC 

604.222.7788 


Ladies Polo 

80 33 2 155 201 205 

$102.85 

The Ultimate 


Golf Bag 

80 33 0 421 826 

$301.50 

To purchase any of these items, 

please call our BMW Lifestyle 

Specialist: Kristen at 604.222.8807 

BMW X6 ACTIVEHYBRID 

fuel consumption is reduced by up to 20 percent compared with similar 

BMWs running on a combustion engine alone. Although this is a twomode 

system, the electric motors are very compact. This facilitates their 

integration into the vehicle as well as a minimum increase in weight, which 

is lower in the case of BMW Concept X6 ActiveHybrid than with 

conventional hybrid cars offering comparable power. 

BMW ConceptX6 ActiveHybrid can be driven on electric power only, on 

the combustion engine alone, or with a combination of both power units. 

Depending on driving conditions, the electric motors may also be used 

for both accelerating and regenerative application of the brakes, in which 

case the brake forces generated when coasting and when applying the 

brakes flow into the high-volt energy storage unit to provide an increase 

in electric power. This energy is subsequently available for further use 

and need not be generated by the combustion engine and is therefore 

available virtually free of charge. Already using this principle in a similar 

manner on production cars featuring Brake Energy Regeneration, BMW 

is able to ensure efficient energy management and maintain the battery 

at a high charge level. On the road, the support provided by the electric 

motors is referred to as “boosting”. It serves, first, to give the car 

incomparable spontaneity and a direct response and, second, to 

significantly reduce fuel consumption. 

1 High efficient BMW V8 gasoline engine (300kW/600Nm) 

with High Precision Injection and TwinPowerTurbo Max. 

Power (system 357 KW/780 Nm). 

2 Two-Mode ActiveHybrid transmission (2 electric motors max. 

67 kW/280Nm each, planetary gearbox, power split,7speeds). 

3 High Voltage Electronics (max. 425 Volts). 

4 High performance Ni-MH battery (312 Volt/ 2,4 kWh). 

This hybrid does not lose BMW’s typical design language: superior driving 

dynamics are central in this Sports Activity Coupe as is a unique look. 

Indeed, the meticulous design of the body combines the sporting 

elegance of a BMW Coupe with the striking DNA of the BMW X family. 

The striking front view with a clear focus on the vehicle’s width provides 

the signature look of a BMW X car further. This is further emphasised by 

the extra-large BMW kidney grille that also serves as the air intake with its 

robust slats. The engine compartment lid has sharp contours sub-divided 

by well-defined lines that taper towards the BMW kidney grille. The hood 

has a powerful curvature at the top—the striking BMW powerdome. 

Through their unique shape and design, the D-pillars provide a clear 

expression of power and stability. The innovative design of the rear lights, 

in turn, emphasizes the sheer width of the car, while horizontal lines 

highlight the wide track. 

BMW ConceptX6 ActiveHybrid proudly presents its unmistakable design 

through truly authentic, unique features clearly visible at first sight. Through 

its look alone this car arouses the greatest expectations. The innovative 

philosophy of BMW X6 ActiveHybrid clearly proves that large and dynamic 

vehicles may also be driven economically and with a clear focus on the 

environment, at the same time reaching new horizons in terms of driving 

pleasure and aesthetic design. 



By Tim Van Dyke 

Director of New & 

Pre-Owned Operations 

BMW Welt: 

The Ultimate European 

Driving Experience 

Have you ever tried to imagine the place where your BMW was 

born? Born in the sense of imagined, designed and physically 

built. Such a place exists and it is a world of its own—the BMW 

Welt embodies the ethos of all things BMW. Welt literally means 

world in German and BMW World is a fitting name to describe 

incredible place. Located in Munich, Germany, the Welt is not only 

a place, it is a total BMW experience. BMW’s new European 

Delivery Program is the perfect way to explore this magic world 

and what better way to get acquainted with your new vehicle 

than the autobahn and the road’s of Europe. 

“Why wouldn’t you get your new BMW delivered in Germany?” exclaimed Aaron Dale, a 

BMW enthusiast. Aaron ordered a 2009 328i coupé from Brian Jessel BMW and a few months 

later headed for Munich to pick up his new car. Little did he know he was about to embark 

on one of the most memorable trips ever. 

June 4, 2009 was Aaron’s big day. He headed to the BMW Welt at 8am. BMW asks you to be 

at the Welt an hour and a half before your scheduled appointment so you get ready for the 

experience ahead and soak in the atmosphere of the beautiful Welt complex. The first thing 

you do is go to the Check-In in the Premium Lounge, where you will plan your day.There were 

lots of people from all over the world there picking up cars on that particular day but Aaron 

noted that he seemed to be the only Canadian. Before your car is delivered, a personal 

attendant picks you up at the Premium Lounge and takes you to the Product Info Centre 

where you get a personalised briefing. Using the latest multi-media technology, your 

attendant explains all of the important functions and features of your new BMW. Aaron 

noted that this was like a video game simulator:“It was loads of fun.” 

“Delivery is a dramatic experience.” You go down a huge staircase to the Premiere area and 

when you get to the bottom your BMW is waiting for you all lit up and revolving on a 

turntable. It’s not all drama and lights: your personal attendant stays by your side to answer 

any questions you might have about your new vehicle. At this point a BMW staff member took 

Aaron’s picture with his new 328i Coupe to commemorate the moment. The atmosphere is 

festive: there is even a small reception with food. This is just the beginning of the experience 

because next you really have a chance to see what is under the hood. 


“ 

Touring 

Europe in your 

new BMW is 

certainly a 

memorable 

experience 

whether you 

spend two 

weeks or 

two months. 

” 


Besides the incredible delivery moment, Aaron particularly enjoyed touring the plant and 

the Welt. If you really want to know what your BMW is made of, take a tour of BMW’s 

Munich plant. This gives you a chance to see how individual cars are manufactured and the 

precision mechanics that go into each BMW from sheet steel to test stands. Guided tours are 

available on weekdays every half hour. Allow approximately two and half hours for the tour. 

The BMW Welt took four years to build and was opened in October 2007. Coop Himmelb(l)au 

is the group of architects that designed this multi-functional customer experience and 

exhibition facility for BMW. If you are curious about the stunning architecture of BMW’s 

corporate campus and the concept behind the building of the BMW Welt, there is a Welt 

tour on the hour every hour on weekdays. This experience takes approximately 80 

minutes and is of particular interest to design buffs and BMW fanatics. 

Don’t forget to visit the BMW Museum, which is also housed at the Welt. Here you will 

come to understand that your new BMW is one link in a long history of German 

automotive and aviation history. There are over 120 exhibits in this extensive museum and 

a thorough visit will take about two and half hours. 

All of this visiting can be rather tiring, but the Welt has several exclusive restaurants and 

cafés where you can rest up for more. You can make lunch or dinner reservations during the 

check-in process when you arrive in the morning. Be sure to visit the Welt shops where you 

can find BMW lifestyle products and original accessories. 

As you can see, it is easy to spend several days soaking in the atmosphere and learning all 

about BMW at the Welt in Munich. BMW recommends taking your time and even 

considering spending two days to explore the Welt. However, it seems like after a few hours 

most people are dying to get their new vehicles on the German roads. This was certainly 

the case with Aaron Dale, who headed out from the Welt in his new 328i in the early 

afternoon. Aaron explained that this was enough time to get thoroughly acquainted with 

his new car and get a tour of the Welt and neighbouring plant. 

Over the next two months and 9,500 kilometers, Aaron had a chance to enjoy his new 

BMW on some of Europe’s most exciting driving terrain. His tour took him from Germany 

to Austria, through Italy, France, Switzerland into Belgium through the Netherlands up to 

Sweden and Finland and then back to Germany by ferry. This epic voyage ended in Paris, 

where Aaron dropped off his 328i coupé to have it shipped back to Canada. 

Aaron loved seeing what his car could do on the German autobahn but warned those 

planning a similar trip to watch the speed limit when crossing into Austria. One of the 

highlights of Aaron’s European tour was driving his 328i on the famous Nürburgring. This 

is a 13-mile racetrack that Formula One driver Jackie Stewart nicknamed “The Green Hell”. 

Nürburgring is considered one the most demanding and toughest purpose-built race 

tracks in the world. Generally used for testing cars and professional racing, the Nürburgring 

is often open to the public in the evening and on the occasional weekend. Anybody and 

nearly any car can use the track at this time. After doing his research, Aaron arrived at 

Nürburg and paid his 75 euros for 4 laps of exhilarating driving. “It was thrilling to drive so 

fast” but what was most exciting and terrifying for Aaron was watching the other drivers 

in their souped up cars as they zoomed by at break-neck speeds. 

Touring Europe in your new BMW is certainly a memorable 

experience whether you spend two weeks or two months. 

Aaron’s advice for those planning a European delivery is to try to 

go for as long as you can—there is much to see and a lot of 

roads to drive. Also, have alternative transportation available 

while waiting for your second delivery: BMW says that it takes 

6-8 weeks to ship your car back to Canada. After such a 

wonderful driving experience in Europe you are sure to have a 

little separation anxiety. 

BMW Canada has made European delivery easier than ever. 

Now you can lease or finance your European delivery through 

BMW Financial Services using the same terms and MSRP as 

regular Canadian delivery at the dealership. Your new BMW will 

be delivered in Germany with tourist plates, which allow you to 

circulate freely throughout the European Union and several 

Scandinavian countries. Two weeks of insurance is included in 

the price of delivery. You can easily extend the length of your 

insurance policy when you order your vehicle. At the end of your 

trip, you can drop off your BMW at one of the 11 convenient 

BMW X1 Replica 

made of LEGO 

Kids built a full scaled X1 

replica out of LEGO Blocks. 

800 children with the help of 

BMW Staff, built this replica 

out at BMW Welt with 

165,000 LEGO bricks. 

locations in Europe. The cost of shipping, marine insurance, 

customs clearance and duty are included in purchase price for the 

European Delivery Program. Your BMW will be shipped back to 

Canada, where you will be able to pick up your freshly detailed 

vehicle at Brian Jessel BMW. What a wonderful souvenir of your 

trip to Europe! 

A few little details to keep in mind are that the X5 and X6 are not 

available for European delivery. If you want to have your car 

delivered in Germany in the winter months, you will need to arrange 

for winter tires (in accordance with German law). You may also need 

an International Driver’s License if traveling to countries such as 

Austria. BMW is not responsible for any speeding tickets. 

After his European delivery, Aaron Dale told us that there was no real 

downside to this experience, “I can’t imagine why everyone doesn’t 

do this.” Ask one of our sales consultants for more information 

about BMW’s European Delivery Program and sign up for what is 

perhaps the ultimate driving experience. 

Photos by Diana and Aaron Dale. 


BMW Lifestyle 

To purchase any of these items, please call our BMW 

Lifestyle Specialist: Kristen at 604.222.8807 

M Puma Shoes 

Black 

80 23 2 158 277 236 

$146.50 

M Wristband 

Black 

80 21 2 147 064 

$84.50 

gift guide 

M T-Shirt Red 

Red 80 14 2 154 920 924 

$37.50 

M Men’s Jacket 

Anthracite 80 12 0 446 801 805 

$286.50 

M Leather Cabin Bag 

Black 

80 22 2 147 065 

$547.50 



Vancouver, BC 

604.222.7788 


The Ultimate 


M Casual Shirt 

Black 80 14 0 446 836 840 

$92.50 

M Fan T-Shirt 

Black 80 14 2 154 905 909 

$56.50 

M Belt 

Black 

80 21 2 147 067 

$121.50 


Please 

The legend of late night television, Jay 

Leno, is coming to Brian Jessel BMW! 

Be sure to join us for an entertaining and 

hilarious show! It is bound to be a sold 

out show so get your tickets early! The 

evening will include an all access pass to 

sip and savor delectable offerings from 

some of Vancouver’s finest restaurants. 

A silent and live auction will feature an 

array of sought after products, services 

and experiences! It is anticipated to 

be a sell out so reserve early to be 

guaranteed to join us for what we 

know will be a very late night! 

PRESENTED BY 

Brian Jessel 

join us! 

Cabriolet 

5TH ANNUAL 

WITH SPECIAL GUEST 

X6M 

SPONSOR 

7 Series 

SPONSORS 

6 Series 

SPONSOR 

5 Series 

SPONSORS 

3 Series 

SPONSORS 

Restaurant 

SPONSORS 

Media 

SPONSORS 

JayLeno 

CHARITY GALA 

Saturday, May 8 th 2010 

Tickets: Gala • $200 ea. 

VIP • $500 ea. (reserved floor seating for Jay Leno portion) 

For tickets, please call 604.222.7788 or 

Visit www.brianjesselbmw.com/cabriolet 

Net proceeds to benefit 

ZEN 


INTRODUCING 

THE NEW BMW 5 SERIES 

GranTurismo 

I am very excited to announce the introduction of the BMW 5 series 

Gran Turismo. This vehicle is a contemporary interpretation of the fine 

European classic: it combines the stylish sophistication and elegance 

of a luxury limousine like the 7 series with the flexibility of the 5 series 

station wagon and the versatility of the X5 SAV. With its luxurious and 

generous interior space and highly efficient engine, it is a very new 

concept of a modern crossover vehicle. BMW, once again, is ahead 

of the game in this segment. 

By Calvin Lam 

BMW Gold Sales Master

“ 

The innovative 

luggage 

partition easily 

enables you to 

increase the 

trunk capacity 

from 440-litres 

to 1,700-liters. 

” 


What makes this new vehicle so exceptional? First of all, the long-wheelbase provides limousine 

levels of interior space and ride refinement. The Gran Turismo’s distinctive shape offers length that 

nearly matches that of the BMW 7 series, creating a more spacious feeling for its occupants. The 

1.56 meter vehicle height means that the BMW 5 Series Gran Turismo has a lower roofline than the 

BMW X5, yet it still has the same headroom. Passengers are not the only ones who benefit from 

BMW’s focus on comfort and functionality: the Gran Turismo’s semi-command driving position 

allows for ease of entry and greater forward visibility. 

For those of you who like to travel or participate in sports, this new vehicle offers the second largest 

luggage capacity after the BMW X5. The innovative luggage partition easily enables you to increase 

the trunk capacity from 440-litres to 1,700-liters. In addition, the dual tailgate creates flexible storage 

options. Opening the small, sedan-like luggage compartment lid beneath the rear window with the 

tailgate remaining closed, the driver and passengers are able to conveniently load the rear 

compartment without causing any unpleasant noise, drafts or changes in temperature within the 

passenger compartment. To load large and bulky items, the large tailgate can be opened for 

maximum convenience. 

The 5 Series Gran Turismo comes with an eight-speed automatic transmission, which was 

previously only available in the BMW 760i twelve-cylinder luxury sedan. This high-tech automatic 

combines gearshift comfort, dynamic performance and great efficiency. The BMW 5 Series Gran 

Turismo houses the most advanced turbo engine technology, allowing it to set new standards in 

performance, economy and emission management (0-100 km/h 5.5sec, 300HP/600Nm/lb-ft; EU5 

Standard: CO2 emissions 263g/km; Fuel consumption 11.2L/100km combined; 550i). BMW 

Efficient Dynamics are standard features in the Gran Turismo; this includes: Brake Energy 

Regeneration, Active Aerodynamics, low resistance tires, intelligent lightweight design and intelligent 

energy management. 

The ultra modern suspension technology of the BMW 5 Series Gran Turismo is designed for both 

engaging driving dynamics and grand touring comfort. Integral Active Steering is available as an 

option, combining active steering of the front wheels with rear-wheel steering dependent on driving 

environments and current road conditions to enhance safety and performance. 

One of my favorite standard engine features is the Dynamic Drive Control that influences not only 

the gearshift dynamics, but also the gas pedal and steering assistance control map. In combination 

with optional Adaptive Drive, this means superior suspension function. Drivers have the choice of 

NORMAL, SPORT, SPORT+, and COMFORT modes, which they can select directly on the 

Dynamic Drive Control button on the centre console. With this easy selection system you can have 

your cars performance match your mood or driving conditions. 

One of the things that most excites me about the new 5 Series Gran Turismo is the design—when 

you drive down the street in this car, people really turn their heads. I love the way the sleek surfaces 

on the front and rear door panels merge smoothly into one another while the horizontal arrangement 

of the instrument panel enhances the luxurious ambience. Good looks do not mean that comfort is 

compromised: spacious seats, headroom and elbow freedom provide the highest standard typically 

found only in luxury performance class vehicles. The rear seats can be adjusted individually to meet 

the greatest demands in luxury comfort. Individually adjustable Comfort Seats with even more 

adjustments at the rear are available as an option to maximize the seat positioning. That said, comfort 

is also accompanied by performance and safety: the slightly elevated seating position, the clear, 

structured arrangement of the controls, BMW’s new iDrive displayed on a 10.2-inch LCD Control 

Display with standard cockpit Black Panel technology helps improve the driver’s control at all times. 

The BMW 5 Series Gran Turismo combines the practicality of an SUV/SAV and the luxury of a 7 

Series in a design that reminds me of a coupé. This vehicle is a great choice for those who enjoy 

innovative design and new concepts. I don’t mean to keep you on the edge of your seats but this 

car is expected to launch in 2010, and when it does, I hope that you will come in to Brian Jessel BMW 

to experience the ride for yourself. 



RETAILTHERAPY 

La Perla Bustier $548 

Oscar de La Renta Pink Lux Jersey Gown $162 

Oscar de La Renta Floral Satin Gown $176 

Available at Holt Renfrew 

The Elle Boudoir Saucy Red 007 Bra & Panty $98 & $50 

The Bamjamz Bella Donna Tunic $84 

$3,000 

Tiffany Atlas® collection 

Available at Tiffany & Co. 

$3,000 

$455 $455 

Armani Trench Coat $1,395 


Prada Plaque Loafer $490 USD 

Available to Canada online at 

www.neimanmarcus.com 

Paul Smith Cufflinks $145 


Paul Smith Pocket Scarf $60 


Agresti Shiny Ebony Casino Royale $18,995 Available at Birks 

www.birks.ca 


Handbag Hangers $40 USD 

Available to Canada online at www.neimanmarcus.com 


Eau de Parfum Spray 75ml $240 (for each bottle) 


Assorted Diary Covers (pricing varies) 

Available at Louis Vuitton 

Power Plant & Herb Savor 

Power Plant (left) $40 USD, Herb Savor $30 USD 


Single Initial Embosser $26 USD 


Kiviut Robe with Fox Collar $3,390 

Caftan Robe with Laser Cut Cuffs $1,890 

Available at Provide 

www.providehome.com 

Luscious DL&Co. Candles ($110 - $160) 

Available at Kiss & Makeup 

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NU 

ZEN 

The Ultimate 

Driving Experience

Bring on the Winter Weather: 

By Rachel Black 

BMW’s got 

xDrive 

It’s almost as if BMWs with xDrive were made for Vancouver 

driving. Our many rainy days translate into very soggy and 

potentially slippery road conditions. In order to escape the 

rain, many Vancouverites take refuge in the nearby 

mountains, where the precipitation turns to beautiful fluffy 

snow—perfect for skiing and snowboarding. You may be 

worrying about poor winter driving conditions but this is not 

really a problem if you have the right vehicle: a BMW SUV, 

SAV or car with xDrive will get you up the mountain as well as 

safely around town. 

What is xDrive? 

An all-wheel system, xDrive is available on 10 BMW vehicles in Canada. First introduced by BMW 

in 2004, xDrive delivers variable power to different wheels. So what does this mean? Well, this 

translates into excellent traction control, greater safety and a high-performance driving experience. 

Your BMW can sense danger and avoid it before you even realise there is a problem.

xDrive 

driving conditions, 40% of the power goes to the front while the remaining 60% is delivered to the 


xDrive is a complex piece of engineering but put simply it works like this: a power divider behind the 

transmission distributes power and torque from the engine to the front and rear axles. In normal 

rear wheels, maintaining BMW’s traditional rear-wheel bias. However, in difficult conditions the flow 

of torque can vary and this can be as much as 100% to only the rear or front wheels. When sensors 

detect a change in the road surface (for example, rain, snow, ice that cause slippery conditions), the 

system reacts in milliseconds and redistributes power variably to each individual wheel. This counters 

any under or oversteering. xDrive is an intelligent system: it adapts to the terrain you are driving on 

whether it is a winding road, a muddy track or an icy driveway. 

Dynamic Stability Control and Dynamic Traction Control team up with xDrive 

xDrive is networked and complimented by BMW’s Dynamic Stability Control (DSC) and ABS. DSC 

monitors the forces acting on the vehicles chassis and checks that they are within the maximum set 

limits. If there is any danger of skidding, the DSC system intervenes by braking individual wheels as 

needed. However, once the driver presses the Dynamic Traction Control (DTC) button on the dash, 

the systems allows a little more wheel slip. This gives the vehicle greater traction and a much sportier 

style of driving. In this case, the DSC system lets the driver entirely control the vehicle only stepping 

in during critical situations and at higher speeds. DSC offers ABS, Dynamic Traction Control (DTC) 

and Dynamic Brake Control (DBC) and when twinned with xDrive this provides not only an ultimate 

driving experience but also one of the safest rides on challenging roads. 

The power of the M harnessed by xDrive 

The BMW X6 was the first BMW to feature Dynamic Performance Control (DPC). DPC is now also 

featured in the new BMW X5 M and the BMW X6 M. DPC enhances driving stability in demanding 

situations, which is perfect for powerful M vehicles. “Vectoring” of torque between the right and left 

rear wheels greatly improves steering precision and tracking stability at all speeds. Dynamic Stability 

Control (DSC) is only needed to stabilize the vehicle under extreme lateral acceleration. The driver can 

monitor the activity of DPC and xDrive through a clear visual depiction on the dash, which shows 

the driver how much power is being distributed to each wheel. If that’s just too much technology for 

you, DSC can be completely deactivated at the touch of a button. BMW’s cutting-edge xDrive 

engineering allows these powerful vehicles to safely tackle all kinds of terrain. 

Get the most of xDrive with the Dynamic Handling Package 

The Dynamic Handling Package can be added to many xDrive vehicles. This allows you you to enjoy 

great safety features such as Adaptive Drive, Active Steering and Adaptive Headlights. Adaptive 

Drive works through roll stabilization technology that uses an electronic damper system. FlexRay 

data transmission technology is used by Adaptive Drive to rapidly exchange vehicle data between 

individual suspension control systems to ensure almost instant response from road surfaces and 

driving dynamics. This means fantastic cornering and smooth load balance. For even greater control 

at all speeds, Active Steering adapts the steering angle depending on the driving situation. At lower 

speeds, this means great precision. At higher speeds, Active Steering delivers a more intense 

connection with the road and an exhilarating ride. Thanks to Adaptive Headlights you no longer need 

to fear those dark spots on the road: as the driver turns the wheel, the central computer uses data on 

the vehicle’s steering, yaw rate and speed to calculate the optimum angle for the headlights. Electric 

motors then swivel the headlights to the perfect position. 

Considering a BMW X 

Whether you are looking for a SUV to get you up to Whistler for a weekend of skiing or a sedan that 

ensures greater safety on often slippery Highway 1, xDrive BMWs are an excellent option. All-wheel 

drive does not mean that you have to sacrifice power, handling or fuel efficiency. BMW’s state of the 

art engineering ensures that all-wheel drive is a bonus rather than a limitation. Unlike some all-wheel 

drive vehicles, BMW’s xDrive is perfectly seamless—you cannot tell it when it is active. With xDrive, 

you always have the same amazing BMW ride no matter the road conditions. 

xDrive is available on 3, 5 and 7 series cars, the X3, X5, X6 SAV and the new X5 and X6 M SAVs. 

There will be 20 individual models available by the end of 2009. Please come in to the Brian Jessel 

BMW showroom to find out more about xDrive vehicles and request a test drive—the rainier the day, 

the better. 


A Vancouverites 

Guide to the 2010 

Winter Olympics 


The Winter Olympics are coming to our beautiful city. How do you 

intend to survive the arrival of the world at our doorstep while 

making the most of this once-in-a-lifetime event? This is a short 

guide to help you navigate Vancouver and the Olympics from 

February 12-28, 2010, starting with a brief history of how this 

event came to be. 

How did it all get started? 

As you can imagine the Winter Olympics have not been around for nearly as long as their 

summer counterpart. There just wasn’t enough snow for winter sports in Greece, but that is 

ancient history. The modern Olympic Games were founded in 1894 by Pierre Fredi, who 

wanted to promote international cooperation and understanding through sporting 

competition. The first modern Games were held in Athens, Greece in 1896. Leading up to the 

creation of a separate games for winter sports, hockey and figure skating were included as 

part of the Summer Games. In 1908, figure skating made its debut as an event at the Summer 

Olympics in London. It’s interesting to note that hockey and figure skating remain two of the 

hottest tickets in the Games. The other winter sports had to wait a little longer to claim a 

place in the limelight: it wasn’t until 1924 that the inaugural winter games were held in 

Chamonix, France. First called the “International Winter Sports Weeks” (although the week 

actually lasted eleven days), it wasn’t until later that this event was called the “Winter 

Olympic Games”. It was such a success, with over two hundred athletes from sixteen nations 

competing in sixteen events, that the International Olympic Committee (IOC) decided to 

schedule the second Winter Olympics Games in St. Moritz in 1928.

Like the Summer Games, this sporting event is held every four 

years. However, the games do not always go on: they were briefly 

interrupted during World War Two. The 1940 Winter Olympic 

Games to be held in Japan and the 1944 Games in Italy were 

cancelled due to the international conflicts happening at the time. 

The first post-war Games took place in 1948 in St. Moritz, 

Switzerland. Until 1992, both the Summer and Winter Olympics 

were held in the same year. These events are now staggered by 

two years making their organization much easier for the host 

countries and for spectators. 

In 2003, the IOC awarded Vancouver the 2010 Winter Olympics. 

This will be the second time Canada has hosted these Games and 

some of you may still have fond memories of the 1988 Winter 

Olympics held in Calgary. The 2010 Winter Olympics will last 17 

days, followed by 10 days of Paralympic events. A projected 

number of 6850 athletes from over 80 countries will participate. 

There will be 10 000 media representatives present and nearly 3 

billion televisions viewers will have their eyes on our beautiful city 

and some of the world’s most talented athletes. 

Getting in on the Games 

Getting tickets to the 2010 Winter Olympics may seem a little like 

searching for the Holy Grail. You put your name in for the lottery, 

you had no luck during Phase 2 and 3 ticket sales and you do not 

know anyone with corporate tickets. Don’t despair! Box offices will 

open on the first day of competition at each venue. Main box 

offices opened in Vancouver and Whistler in January 2010. If you 

don’t want to hedge your bets with ticket lotteries and long lines, 

you should have a look at site like Showtime Tickets and 

TicketCity. These sites are places where people can buy and sell 

tickets to most events at the Games. Be warned that tickets to hot 

events like hockey and figure skating will cost a pretty penny, if 

you can find them. Be sure to buy tickets from a reputable site to 

avoid scams. 

Official sporting events are not the only things going on in 

Vancouver during the Games. Don’t forget that people are coming 

from all over the world to support outstanding athletes but they 

will also be looking to celebrate and get into the spirit of the 

Games. You will need tickets to take part in the pageantry of the 

opening and closing ceremonies and these are popular events. 

However, there are also many tickets available for the victory 

ceremonies that will take place nearly each evening in both 

Vancouver and Whistler. After the medals are presented to the top 

athletes, there will be concerts featuring renowned entertainers. 

Besides the official ceremonies, there will be many festivities in 

the streets and squares of Whistler and Vancouver. Some places 

that are likely to be popular for public celebrations and parties 

include the Robson Square GE Ice Plaza downtown and David Lam 

Park in Yaletown. Granville Island is rumoured to be the 

headquarters for the Canadian Government and Francophone 

community’s celebrations. The Squamish, Lil’wat, Tseil-Waututh 

and Musqueam will be hosting celebrations at the Queen 

Elizabeth Theatre Plaza at the Four Host First Nations Pavilion. The 

English Bay Inukshuk is likely to be another popular gathering 

place for visitors as they pose for pictures and take in the beauty 

of the city. 


Making your way through the crowds 

Like many Vancouverites you may be worried about getting around 

during the games. Be prepared and have a plan because there will be 

many road closures and delays should be expected due to the sheer 

volume of visitors, participants and media trying to get around the 

city. Keep in mind that areas of Yaletown, Robson Street and Granville 

Street will be transformed into pedestrian malls during the Games. If 

you plan on driving, be aware that many official venues have limited 

parking. The Vancouver Olympic Committee, VANOC, suggests using 

public transit and limiting the use of private vehicles. TransLink 

(Vancouver’s transit system) is planning on beefing up its regular 

service by putting extra vehicles on the road.TransLink will be serving 

all major event venues. In case you have guests arriving from out of 

town, the recently opened Canada Line will facilitate getting to and 

from the Vancouver International Airport. 

Besides public transport, there are a number of options for avoiding 

frustrating traffic. You might consider walking or cycling around 

town, but this isn’t always the best idea in often-soggy Vancouver 

winter weather. You should consider planning ahead to book a 

limousine or hired-car service to take you to Olympic events, dinners 

and other functions during the Games. 

Planning for the Games 

You have your tickets and you know how you are going to get to your 

Olympic events of choice, so what’s missing? Don’t forget that the 

daily services that you regularly use from dry cleaning to the gym 

might be overwhelmed or difficult to get to. Perhaps the most 

important item for the culinary-minded Vancouverite will be advance 

restaurant reservations: be sure to book early at your favourite 

restaurants.Vancouver’s hottest dining spots will surely be in top form 

to show the world that our city is a truly world-class gastronomic 

destination. Don’t get left out of the Olympic feeding frenzy. 

Vancouverites are fortunate to be able to host such a special event 

and to share in this coming together of the world in a celebration of 

community and sporting excellence. The 2010 Games are sure to be 

an experience of a lifetime. 

Thinking of the future: BMW and the 2012 Olympic Games in London 

It is always a good idea to think about the future; BMW’s engineers 

have been working hard to create environmentally-sensitive vehicles 

for a sustainable planet now and in the long run. BMW is proud to 

announce that they will be a tier one partner and the exclusive 

automotive sponsor for the 2012 Summer Games and Paralympics in 

London, England. BMW will provide more than 4000 low-carbon 

vehicles for this event. As a sustainability partner, BMW will help 

ensure that the 2012 Games are low carbon and in tune with a desire 

for all around healthy living. 

Ian Robertson, member of the board of management of BMW AG, 

responsible for Sales and Marketing said:“We see our partnership as 

a major opportunity, over the next three years and beyond, to focus 

attention on our range of the most fuel efficient premium cars – and 

also to shine a light on the future of individual mobility. This 

partnership will be an inspiration for our customers, employees, 

dealers and suppliers.” 

Olympic 

Torchbearer Adults' Red Mittens $10.00 

merchandise 

Canada Bear $30.00 

Machine Knit Sweater 

Adult $100.00, Children’s - $75.00 

Canada Scarf 

Adult - $20.00, Children’s - $15.00 

Women’s Olympic Team 

Short-Sleeve T-Shirt $20.00 

Hand Knit Toque 

Adult $50.00 

Children’s - $30.00 

Men’s Canadian Olympic Team 

Pop Over Hoodie $40.00 

The 2010 Canadian Olympic Team Retail Apparel is available only at the Bay, Zeller’s, the Olympic Superstore (the Bay, downtown Vancouver) and online at www.hbc.com 


Our affordable venues guide to 

Vancouver’s 2010 Winter Games 

Are you excited about the 2010 Winter Games and Paralympic Games coming to Vancouver, but worried your 

budget won’t allow you to participate in any events? You’re not alone...This guide is the collective effort of many 

people including the fine folks at City Caucus. We hope you and your family enjoy everything Metro Vancouver and 

the Games have to offer. Say hi if/when you see us out there...The following list provides you with some excellent 

links and descriptions of some of the top free and low-cost venues in Metro Vancouver. 


BC Hydro PowerSmart Village 

Opens on Feb 10th: This winter during the 2010 Games, BC Hydro will be opening the doors to 

the BC Hydro PowerSmart Village, another free attraction. Visitors are welcomed to celebrate 

the spirit of the Games in a theme of conservation and sustainability. Members of your entire 

family will enjoy a wide range of activities like dancing on a sustainable dance floor, creating an 

inspirational message on the digital expression wall or even taking a break from cheering on 

athletes to check out First Nation carvings or our “the future is now” home exhibit. You’ll even 

have a chance to win 2010 Winter Games tickets by taking part in one of their many events. 

The venue is about one-block from the LiveCity Downtown site and the Canada Pavilion in 

Vancouver. During the Games (Feb 10 to 28) the hours of operation are Sun to Thurs - 10 am to 

8 pm and Fri and Sat - 10am to 10pm. Don’t miss it and remember to always be PowerSmart! 

BC Pavilion (Vancouver Art Gallery) 

Opens on Feb 12th: The British Columbia Pavilion will be proudly 

located at the beautiful Vancouver Art Gallery (VAG) building next to 

Robson Square. You can expect to see a number of interactive 

displays that will highlight the rich cultural fabric of both British 

Columbia and Canada. You gotta check out BC’s fantastic new You 

Gotta Be Here ad. 

Live concert performances are taking place at Robson Square which 

will feature several BC musical artists (more information below). This 

downtown hub also features the International Media Centre where 

several live broadcasts are taking place, the Ziptrek line over Robson 

Square, and the GE Plaza skating rink. 

A series of displays highlighting BC industry & tourism will also be 

on-site. Visitors will get full access to the VAG for free during the 

Games and the venue is anticipated to be open between 9:00 am – 

9:00 pm daily. A special Leonardo Da Vinci exhibit is available for 

public viewing. Located in the heart of downtown across from the 

huge Canadian flag at Georgia & Howe Street and right next to the 

GE Plaza outdoor skating rink, this will definitely become a popular 

gathering place. The north lawn is also home to the official Omega 

Olympic and Paralympic Countdown Clock. The area is conveniently 

accessed by the Skytrain or Canada Line Vancouver City Centre stops. 

You, definitely, gotta be here. 

During the 2010 Winter Games, BC’s signature celebration site at 

Robson Square will feature live entertainment, sport demonstrations, 

light shows, video displays, and fun for the whole family. 

Featured programming at Robson Square during the 2010 Winter 

Games (Feb. 12-28) includes: 

Bell Ice Cube 

Opens on Feb 11th: The Bell Ice Cube will be a 3,000 square-foot 

temporary building located at Robson & Beatty street in downtown 

Vancouver and will open to the public on February 11th. It will be open 

February 11th to 28th from 11am to 11pm and will feature 

entertainment, Olympic ticket giveaways and interactive product 

demonstrations. The unique high-tech design of Bell Ice Cube will 

provide visitors an opportunity to view ceremonies and competitions 

on multiple plasma screens in high definition Bell TV. During the 

Opening and Closing Ceremonies and during major sporting events, 

visitors will be able to watch the magic on a large projection screen. 

Every day at 3 pm, there will be a live show called Ice Talk, where 

Olympians will be interviewed by five-time Olympian and Bell 

Champion Charmaine Crooks. Athletes will share their own Olympic 

stories and sign autographs for Games fans. Bell Ice Cube will also 

feature guest performances by internationally acclaimed vocal play 

group, Naturally 7. In addition to brilliant harmonies, every instrument 

sound is created by the human voice. From musical styles that range 

from pop to R&B, Naturally 7 has charmed fans around the world. 

Bombardier Streetcar 

Operating Now: Known as the Olympic Line, this will be a 

demonstration project between Granville Island "French Quarter" 

and the Olympic Village Canada Line station. A modern and "highend" 

European streetcar will shuttle passengers by rail between the 

Canada Line and the “French Quarter” at Granville Island. It is free to 

ride, but they are expecting over 500,000 people will take the trip 

over the two month period when it will be in operation. The train is 

scheduled to start running on January 21st (open ceremonies take 

place at 9:30am at Cambie & 2nd Avenue, beside the Olympic Village 

Canada Line station) through March 21st, and it will run 18 hours per 

day. CityCaucus.com also took some great photos of the Olympic Line, 

and has this exclusive first look video. 


Canada Pavilion 

Opens on Feb 13th: Centrally located at Vancouver’s LiveCity 

Downtown Celebration Site (corner of Georgia St and Cambie St), the 

Canada Pavilion will demonstrate Canada’s commitment to creative 

excellence, sustainable development and fostering diversity with 

informative and innovative content that is sure to make Canadians 

proud. Inside the pavilion, visitors can use interactive technologies to 

learn about Canadian sport excellence, including Canada’s Winter 

Games and Paralympic history, trivia and visual displays illustrating 

Canadian innovation in sporting equipment and technology, and 

virtual snowboard and slapshot games. The Pavilion will provide an 

opportunity to learn more about the Winter Games and Paralympic 

sports and help to choose an activity that’s right for you. The pavilion 

will open on Saturday, Feb 13th. Hours of operation are February 13-27, 

2010: 11:00 a.m. to midnight. February 28, 2010: 11:00 a.m. to 4:00 

p.m. March 12-14, 2010: 1:00 p.m. to 9:00 p.m. March 18-21, 2010: 1:00 

p.m. to 9:00 p.m. 

GE Plaza (Robson Square) 

Open Now: GE Plaza at Robson Square features a popular outdoor 

skating rink, and is the location for the International Media Centre 

and BC Pavilion during the Games and centrally located at Robson & 

Howe Streets. Thanks to the generous contribution from General 

Electric in partnership with the Province of BC, the skating is free and 

skate rentals are only $3. The rink is open daily from noon to 9 pm. 

The revitalization of the ice rink at GE Plaza has brought over 115,000 

visitors to Robson Square to enjoy ice skating, concerts, and other 

special events since it re-opened in late November. Robson Square is 

the BC’s signature celebration site during the 2010 Winter Games. 

Live music performances are taking place day and night at this lively 

centre of activity. Just look for the big glass bubbles from street level. 

The site is just a 2-minute walk from the Vancouver City Centre 

Skytrain and Canada Line stations. 


Irish House 

Opens on Feb 9th: The 9,000 square-foot Irish House will house 750 

visitors at a time at the temporary site, conveniently located adjacent 

to Doolin's Irish Pub in downtown Vancouver. The Irish House site will 

facilitate Doolin's trademark ‘Irish family feel’ in ambiance, culture, 

and music. The Irish House will be a welcoming gathering place with 

a boisterous traditional Celtic atmosphere. 

During the day, the pavilion will feature family-friendly entertainment 

with music and cultural exhibits. Multiple televisions and projection 

screens will run highlights of the Games. In the evenings, the true Irish 

pub culture will come to life, and visitors will experience a party where 

it will feel like every day is a St. Patrick’s Day party. 

Local and international media personalities will be in attendance 

throughout the two weeks, with familiar names such as Red 

Robinson, Dave Abbott, Ron Coleman, and Jim Byrnes invited as guest 

MCs. The official opening on February 11 will kick off with The Most 

Reverend J. Michael Miller – the Arch-Bishop of Vancouver performing 

a blessing on the pavilion. A traditional Celtic Standing Stone 

monument, custom designed and created for the Irish House 2010, 

will be a featured display piece in pavilion and auctioned off on 

Saturday February 20. Irish House 2010 will be located at 620 Nelson 

Street in Vancouver, BC. The hours of operation will be 7 pm-3 am 

February 8, and noon to 3 am February 9 – 28. The venue is family 

friendly from noon – 7 pm, then only 19+ permitted 7 pm onwards. 

CityCaucus.com has confirmed there will be a $5-20 entrance fee for 

adults (depending what time of day you arrive) and kids are always 

free. As with any Irish Pavilion, get ready for a load of fun and 

entertainment. For more information, call (604) 331-7854 

LiveCity Downtown 

Opens on Feb 13: This site located at Georgia and Beatty will open 

during both the Winter Games and Paralympic Games and will be 

Vancouver’s version of a downtown “piazza” with a large outdoor 

screen, daytime interactive school programming, engaging street 

entertainment, and late-night entertainment. Additional partners 

and governmental agencies will bring programs and pavilions to 

complement the site. The site will be open and programmed 

throughout the Winter Games period commencing the day after the 

Opening Ceremony and concluding right before the Closing 

Ceremony (February 13-February 28). Hours of operation: 11:00 a.m. 

until 12:30 a.m. daily - February 28 11:00 a.m. until 9:00 p.m. The site 

will re-open during the Paralympic period (March 12 through March 

21) with a mix of on-screen programming, demonstration sport 

events and entertainment. Both the Canada and Manitoba pavilions 

will be on-site. 

LiveCity Yaletown 

Opens on Feb 11: LiveCity Yaletown is a family-friendly venue that will 

feature live local, national, and international entertainment on the 

main stage in the afternoon and into the night, culminating each 

evening with a dynamic water and fireworks closing show. Giant 

screens will show highlights of Winter Games sport coverage and 

visitors can enjoy the interactive Winter Games sponsor pavilions, 

Vancouver House, and much more… all for free! 

Monday through Thursday from 11:30 a.m. – 2:30 p.m., LiveCity 

Yaletown will be offering exciting educational programs for 

Vancouver students Grades 6 – 12. The public is welcome to join in! 

Friday through Sunday from 11:30 a.m. – 2:30 p.m., family 

programming, similar to the weekday educational component, will 

offer kids the chance to experience the Games in a family friendly 

environment. The afternoons will feature highlights from the day’s 

sporting events on the giant screens followed by late afternoon live 

entertainment and the official medals presentations. 

By 8 p.m., the stage will light up with their headlining act with free 

concerts every night of the Games, followed by a spectacular nightly 

water and fireworks show looking out onto the water of Vancouver’s 

picturesque False Creek. Several well-known corporate sponsors will 

have their public pavilions onsite including Coca Cola, Samsung, Acer 

and Panasonic. 

Hours of operation: 

February 11, 4:30 p.m. – 11 p.m 

February 12, 11a.m. – 9 p.m 

February 13– 27, 11 a.m. – 11 p.m. daily 

February 28, 11:00 a.m. - 9 p.m 

Laser Waterworks Show 

Starts Feb 12: Join friends or family at False Creek to see the nightly 

laser light shows which will take place at the LiveCity Yaletown 

location. A large pipe in False Creek will stream water high into the air 

providing the backdrop for what will become a vivid backdrop to all 

the excitement. Across False Creek you will be able to see the Athlete’s 

Village. The City of Vancouver says the fireworks and water show will 

start in the late evening, but they don’t provide a start time. 

Nightly Medal Award Ceremony 

This is the most inexpensive way to participate in an official Winter 

Games event. Tickets costs as little as $22 dollars per person and this 

provides you access to some of North America’s best entertainers as 

well as the medal winning athletes. Some of the confirmed bands 

include Barenaked Ladies, INXS, Nelly Furtado, Hedley, Theory of a 

Dead Man and many more.The newly renovated BC Place Stadium will 

play home to this nightly event, in the heart of several other nearby 

pavilions. If you are taking the Expo Line SkyTrain, get off at the 

"Stadium" station. You will have to walk about 5 minutes to get there. 

Clickhere for directions on how to get there. A note for out-of-town 

visitors, BC Place will undergo a massive renovation after the Games 

and will have a brand new retractable roof installed (see illustration). 




gift guide 

Ladies Classic Sweater 

Black 80 14 2 156 951 955 

$87.50 

Men’s Classic Sweater 

Black 80 14 2 156 901 905 

$87.50 

Ladies Fleece Jacket 

Black 80 14 2 156 921 925 

$104.50 

Men’s Fleece Jacket 

Black 80 14 2 156 871 875 

$104.50 



Vancouver, BC 

604.222.7788 


Ladies Down Jacket 

Black 80 12 2 156 911 915 

$174.50 

Men’s 2-in-1 Jacket 

Black 80 12 2 146 302 306 

$377.50 

The Ultimate 


To purchase any of these items, 

please call our BMW Lifestyle 

Specialist: Kristen at 604.222.8807 

Surrey 2010 Celebration Zone 

Opens on Feb 12: The Surrey 2010 Celebration Zoneat Holland Park is 

promising two fun filled weeks of excitement and activity for the 

whole family! The sliding zone, skating rink and curling zone will be a 

great way to take in some classic Winter Games sports and winter 

activities. Step into the future with Simon Fraser University’s cutting 

edge Interactive Digital Media display, explore your creativity in their 

Kids World craft tent or cozy up in the Storytelling tent brought to 

you by Surrey Libraries. The RCMP Musical Ride will be performing 

shows daily, as well as other classic Canadian entertainment. 

Evening performances at Surrey’s Celebration Zone include Blue 

Rodeo (Feb 12th) and The Sam Roberts Band (Feb 19th). The activities 

are abundant so bring your energy and enthusiasm to the Festival 

Activity Zone and prepare for an experience of the Winter Games 

proportions! Hours of operation vary by day. 

Vancouver “Streets to Watch” 

There will basically be four main thoroughfares in the downtown 

core which will have festive programming on a daily basis. These 

include Robson Street, Hamilton, Street, Mainland Street and 

Granville Street. With the exception of Robson Street (which will be 

closed east of Jervis street only) all the streets will be closed to 

vehicular traffic. Expect tens of thousands of people to be walking up 

and down here every night enjoying the atmosphere. 

Whistler Round-up 

Whistler Live! is where the 2010 Winter Games and Paralympic 

Winter Games come to life with an energetic fusion of sport, art and 

entertainment. For 27 days, Whistler’s wintery pedestrian village will 

pulsate from 9 a.m. to 11 p.m against the spectacular backdrop of 

Whistler and Blackcomb mountains. A diverse range of free and 

unique Whistler Live! experiences offer a dazzling taste of Whistler’s 

iconic mountain culture. Cheer on the athletes during CTV sport 

broadcasts; be moved by medals presentations; take in daily après 

concerts; enjoy film and photography; hear legendary tales and listen 

to DJs light up the nightly Fire & Ice Remix. Experience Canada’s 

Games in the heart of Whistler Village. 

The Whistler Live! experience comes alive through a network of 

integrated and interactive sites stretching from Whistler Medals 

Plaza to the base of Whistler and Blackcomb mountains. Welcoming 

and accessible, Whistler Live! is designed for wandering, exploring 

and discovering. 

Whistler Medals Plaza is where the global community recognizes the 

world’s best! Nightly Victory Ceremonies celebrate athletic talent, 

dedication and teamwork followed by spectacular music and 

dazzling performances. Here, Whistler hosts the Paralympic Closing 

Ceremony which will wrap Whistler in celebration. 

Town Plaza celebrates Whistler’s home-grown music and arts scene. 

Visual artists create their works live and musicians play acoustic sets 

guaranteed to make you move. The OMEGA Bobsled completes the 

picture perfect moment, while the family-friendly weekends are 

filled with Fun and the Games. 

Village Common is your backstage pass to Whistler Live!, 

documenting the moments and plugging into everything Whistler 

Live!. In this open production studio housing the screens and cameras 

that connect the community on Village Stroll, our hosts interview 

athletes fresh from the slopes and the artists gracing the stages. Stop 

by and be a part of the story. 

Village Square epitomizes the après action Whistler is famous for! As 

the heart of Whistler Live!, this venue pumps the stroll with the 

energy and passion of the Games. After showcasing the best in 

Winter Games competition, national and international bands rock 

the stage until the sun goes down. Step outside, because your living 

room is definitely no comparison to Village Square. 



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CTV Mountain Square is where Whistler is woven into the Games 

story. From their outdoor studio, CTV hosts Jennifer Hedger and 

Michael Landsberg broadcast live to Canadians 22 hours a day. 

Fire & Ice Remix at Skiers Plaza closes each night with an onmountain 

snow show of huge air, fire dancers and BIG DJ sound! This 

sensory overload paints the mountain, lights the skies, pumps the 

adrenaline and shakes the ground. Experience the Remix. 

Storytelling at Blackcomb Bridge hosted by the Whistler Real Estate 

Association. When the sun sets behind the mountains, gather to hear 

legends, myths and tales from the Sea to Sky region and beyond. 

Tucked into a magnificent but intimate setting, this is the place to 

discover Whistler’s history and culture, surrounded by trees, snow, 

and the warm glow of a winter fire. 

Whistler Live! ArtWalk brings the works of regional artists to 

Whistler Village, the Upper Village and Creekside throughout the 

2010 Winter Games. This free walking tour showcases the incredible 

talent of over 60 Sea-to-Sky Corridor artists and artisans in 44 host 

galleries. The interpretation of our local landscapes and animals 

adorn the walls of shops and cafes. Edgy ceramics are displayed in 

hotel lobbies and office spaces. Abstract and contemporary pieces 

add colour and intrigue to restaurants and spas. 

Several special pavilions will also be open to the public in the Whistler 

area. They include Austria House(located near Lost Lake) which will be 

open to the public from 10 a.m. - 4 p.m. Norway House (located in MY 

Place) will be open to the public for morning waffles. Swiss House is 

located at the Mountain Club in Town Plaza.We’re not sure of hours of 

operation for this pavilion but we know it will be open to the public 

and feature Swiss cuisine. Rounding out the list is Slovenia House, 

which will be located at the Mountain Club in the Westin Hotel. This 

pavilion has limited public access, so drop by and inquire. 

Ziptrek Vancouver (Robson Square) 

Opens on Feb 12th: Come and be dazzled at Ziptrek’s latest venture. 

Perched above the law courts at Robson Square, you will be provided 

the opportunity to zip over 170 metres (550’) across Robson Street. 

Guests will zip high above the crowds an exhilarating six stories over 

Vancouver’s iconic downtown core! See photos of the site posted on 

Ziptrek’s website. 

This unique endeavor will provide visitors the opportunity to 

experience the thrill and exhilaration of ziplining – brought to 

prominence in North America by Ziptrek’s flagship operation in 

Whistler. Switching the traditional backdrop of old growth forest, to 

cityscape, should prove to be an amazing and rare experience. Not to 

mention the fact it will be taking place at one of the key hubs of 

Winter Games activity! This once-in-a-lifetime experience happens 

during the Winter Games, and best of all it’s free! The zipline will 

start operation on Feb 12th and run through Feb 28th. The hours of 

operation are 10:00 am - 9:00 pm daily. Bring your camera and 

expect the line-ups to be around the corner! 

We’re also aware that CTV News (official 2010 Winter Games 

broadcast network) will be broadcasting their newscast live every 

evening 11 pm - 12 pm from Robson Street (beside their HQ). Hosts Bill 

Good and Pamela Martin will be on-hand nightly. In addition, Global 

TV will be broadcasting their newscasts from the rooftop of the 

Concord Pacific presentation centre. CBC News will be opening up 

their new downtown studios to the public every evening. They are 

located right across from LiveCity Downwown on Georgia Street. 

For complete visitor information in Vancouver, visit 

www.tourismvancouver.com, or yougottabehere.com for BC Tourism 

information. 

Branda Lee has 4 lists of concert listings and various shows that will be 

hosted during the Winter Games. Her detailed information includes 

time, location, cost and artists playing at various Cultural Olympiad sites 

and other official venues around Vancouver. She is also sharing iCal 

calendars… 

If you are aware of a free or low-cost Winter Games community 

related event happening somewhere in Metro Vancouver, please drop 

us a line at Scales@VancouverAccess2010.com and we’ll consider 

adding it to our growing list. Please include as much information 

about the event as possible. We hope you enjoy everything the 

Games has to offer Metro Vancouver and please consider sending a 

send a link of this page to your friends, family and colleagues. Help us 

to spread the word!! 

This article was written by Robert Scales of VancouverAccess2010.com 

in collaboration with CityCaucus.com. To view the full article please 

visit http://www.vancouveraccess2010.com/2010-olympic-gamesfree-attractions 

Published under Creative Common Licence 



Pu-erh Vanilla Mint 

A Hot Chocolate Alternative 

Vanilla Mint Hot Chocolate made with Organic Pu-erh tea is a 

twist on traditional Mexican hot chocolate. This recipe creates a 

decadent and warming treat perfect for the winter months! 

Pu-erh Vanilla Mint (tea) is a full-flavored and balanced blend that 

highlights the bold nature of Pu-erh and draws from its ancient 

traditions. Vanilla Mint has a deep reddish-black, opaque infusion 

with a cool peppermint note. Hand-chopped vanilla beans and fresh 

ground cinnamon give this blend a full, creamy body. Its lightly sweet 

flavor has accents of espresso and cacao. Tastes great infused like tea 

or prepared with milk and honey, like Masala Chai. 

How to make this delicious winter drink: 

INGREDIENTS: 

Organic Fair Trade Certified Yunnan Pu-erh tea, organic vanilla, organic 

peppermint, organic cinnamon, organic Licorice Root. / Origin: Rishi Blend. 

Vanilla Mint Hot Chocolate Recipe 

1.5 cups of water 

1 cup of milk 

2 wedges of Mexican Hot Chocolate 

2–3 tablespoons of Rishi Tea Vanilla Mint, Pu-erh Blend 

DIRECTIONS: 

Add 2–3 tablespoons of Rishi Tea Vanilla Mint to a saucepan. Add 1.5 cups of water, 

1 cup of milk and two wedges of Mexican Hot Chocolate. Stir and bring to a boil. 

Reduce heat and let simmer for 3–5 minutes. Remove from heat. 

Strain and pour into a mug or pitcher and serve. 


Valet Service: Putting You Back In the Fast Lane 


By Rafal Chrzanowski 

Service Manager 

WWith your busy lifestyle, are you constantly in the fast lane trying to use 

your time effectively? At Brian Jessel BMW we try to help you by coming 

up with innovative ways to accommodate your needs while maintaining 

our commitment to provide you with the ultimate experience. In the spirit 

of efficiency and customer service, we are pleased to offer you our “Valet 

Service”. 

Simply make an appointment with one of our professional appointment 

coordinators. They will be happy to take your request for regular service 

as well as any additional repairs that your BMW may require. After obtaining 

all the information for your scheduled appointment, be sure to specify that 

you would like “Valet Service”. You will need to provide a valid Driver’s 

License as well as a credit card to reserve a BMW Rental for your 

scheduled Valet. 

Once you have booked your appointment with the Valet Service, you will receive a confirmation email 

as well as a phone call the day before to verify the location and time of your scheduled pick-up. 

One of our highly trained Valet drivers will come to your residence, workplace or any other location you 

specify to pick up your vehicle. 

At pick-up time, the Valet driver will complete a proper walk around on both vehicles to check for any 

damage. Proper documentation will be filled out and reviewed at which point a signature will be 

required from the client to complete the pick-up. This process only takes ten minutes—one of the 

most convenient services we provide. The Valet driver will deliver the vehicle directly to the Service 

Department and the Service Advisor. The Service Advisor will place a call to introduce him or herself 

to you and will go over any repairs that will be completed during the current appointment. After this 

call, the vehicle will be brought into the shop for repairs. 

A Service Advisor will keep you up-dated on your vehicle’s progress and they will provide you with 

an approximate time of completion for all the repairs. Once the repairs are finished, the Service Advisor 

will give you full details of the completed repairs at the same time he or she arranges a return Valet 

to your preferred location. At this point, the vehicle will get a complimentary wash and vacuum. 

Upon arrival at the drop-off point the client will receive the invoice with a full description of the repairs 

and the keys to their BMW. At this point, the Valet Driver will take the BMW Rental back to the Service 

Department, while the client is put back into the driver’s seat of their Ultimate Driving Machine. 

Not only is the Valet service an innovative approach to getting your car serviced, it is a convenient 

way to save time in your busy schedule. I would recommend to all of our clients that they take the 

opportunity to try our Valet Service and experience the outstanding service experience at Brian 

Jessel BMW. 


VIP LIMOUSINE 

New Valet and Limo Service: 

Brian Jessel BMW would also like to introduce a night time Valet service, 

which is offered at 6:30pm. If you are not taking advantage of our Valet 

Service and do not need Alternative Transportation, we also offer our Limo 

Service to various locations in the Lower Mainland, just ask your Service 

Advisor for details. 

How so I schedule my Valet Service? 

While booking your regular appointment, ask our Appointment 

Coordinators about the “Valet Service” they will be happy to assist you in 

booking the next available Valet Service. 

The Valet service is offered at the following times: 

Day Time Valet: 

Monday – Thursday: 8:30am, 10:30am and 12:30am 

Friday: 8:30am and 10:30am 

Night Time Valet: 

Monday- Friday 6:30pm 

Please contact our Service Department at 604.222.8806 to book your 

Valet Service. 


An Humbling Learning Experience 

from Newport Beach, CA 

The nature of a business consists of complex tasks and processes which 

require time and dedicated staff to learn how to harness the synergy in 

order to provide value-added services to customers. Brian Jessel BMW is 

constantly learning and developing better processes to further our lead 

from our competitors. And one ofthe most efficient ways to learn is through 

By John Cheng observing someone who runs an even larger operation than your own. 

QMA Project Manager / HR Manager 

Being a trail blazer in the Canadian automotive industry, Brian Jessel BMW 

does not have the luxury of looking up to someone else’s practices to learn 

from them. This is one of the reasons why I was given the mission to go 

visit our counterparts in California. 

Employee Count 

Brian Jessel BMW: 170 

An Import Dealership 

in California: 500 


Operation California 

During several mentoring sessions with Brian Jessel, he described the size of the premium 

dealerships in the United States, which is unmatched by any dealer in Canada (including us). 

Brian thought that it would be educational for me to visit and observe their operational practices. 

One day I was talking to Charles Carvalho, the Director of Fixed Operations at Brian Jessel BMW, 

when he suggested that, “We are making history in Canada since nobody has managed a store the 

size of ours; therefore, it would be beneficial to visit the dealers in US to observe how they operate.” 

Skeptically, I was thinking how someone could be better and larger than us, but taking the 

valuable suggestion from Brian and Charles, I decided to make an effort and go visit the 

mysterious so-called “Taj Mahal” of import vehicle dealerships in Newport Beach, California. 

The Taj Mahal 

My visit to these dealerships was very humbling; they are not big, they are humongous! One 

dealership, which I was told cost US$75 million to build, was designed with the future in mind. 

The future must certainly look bigger and brighter: this dealership is currently using 50 service 

bays and has 60 more ready to go at any time. Another dealership I visited employs more people 

in their Service Department alone compared to our whole dealership. 

The atmosphere of the dealerships was extremely busy but I could see the controlled chaos and 

repeated pattern of flow. The dealers did not become defensive after I introduced myself, in fact, 

they were happy to provide me with thorough facility tours. I believe this is one of the major 

reasons that they are successful—they are not afraid to showcase their processes and facility. By 

doing this, ultimately, they also learn from the person who is visiting. Learning goes both ways. 

All in all this visit really helped me broaden my thinking, even if there are some advantages that 

they have which we cannot control or mimic. For example, the weather: the dealers that I visited 

in the Sunny State do not have to worry about washing their inventory everyday. This may seem 

like a little detail but it does make a difference for operations. 

I took a number of ideas away from these visits and there are three initiatives which we will be 

reviewing and applying to aid our current processes. We’re hoping this will help better control 

the chaos and harness some of its wonderful synergy. 

Initiatives: 

1 Use of a remote pager system 

Restaurants use them to inform customers when their tables are ready. The use of a remote 

pager system is certainly something we thought about a couple years ago, but seeing it in action 

at dealership in California confirmed that it would work for us for our Service Department. 

2 Use of an electronic paper-less time puncher 

The use of the electronic puncher will decrease the resources such as time and money spent 

on collecting and purchasing paper-based time tickets. In addition, this will enhance security 

since staff will not be able to sign in for others. 

3 After-market wheels 

One of the dealers in California sells lots of after-market wheels to customize customers’ 

vehicles. This is a nice value-added practice and we will be looking in to increasing this service. 

This field trip certainly opened my eyes and helped me rethink the way we operate. We can use 

proven technology to aid our existing processes to increase customer and employee satisfaction 

and to improve efficiency. Brian Jessel’s words keep ringing in my ears: “We can never stop 

learning. We always learn something everyday!” Visiting larger dealerships has helped me 

understand the ways in which we can grow and improve upon the processes that will bring 

greater synergy to Brian Jessel BMW. Finally, now I understand and appreciate Brian’s hobby: 

visiting and learning from other dealers. 

Number of Service Bays: 

Brian Jessel BMW: 25 

An Import Dealership visited: 110 


The Joy of the “End of Lease” 


The “End of Lease” does not represent the “End”. We like to see it as 

another chapterfor every lease customerthat arrives at our dealership. This 

is the perfect opportunity for you to make plans for your next BMW. In this 

article, I would like to walk you through some important considerations in the 

“End of Lease” process and hopefully we can satisfy all your driving needs. 

By Patrick Lee Are you readyfor a change? Is ittime forthe 3 Series Convertible you always 

Business Manager 

wanted? Or is this the year you will make many trips to Whistler with the 

BMWX5 to experience the 2010 Winter Olympics? Whateveryour driving 

desire, we are here to make it happen. 

Once you have decided to lease a new vehicle you should give yourself ample time to customize 

your new BMW to meet your needs. Don’t forget to think about the special options like the Navigation 

Package to get you around our growing city, or the multi-media system to further enhance your 

travels, and how about the red leather to spice up the interior. Whatever you decide, we will order 

your vehicle exactly to your specifications. We will arrange the production and delivery date to align 

with the maturity of your existing lease. And if you can’t wait, then take advantage of a BMW Pull 

Ahead Program. This program is geared specially to customers with a lease that is maturing within 

6 to 9 months. This may be available to get you in your new vehicle without having to worry about the 

remaining payments. We will find the best possible solution to make the transition to your new vehicle 

simple and easy. All you need to do is say “Yes!” 

BMW Financial Services will send to you a “Lease Maturity Package” to help you with the inspection 

and the return of your existing BMW (you can expect to receive this six months prior to your maturity 

date.) You will need to review a few things just to make sure the overall condition of your vehicle meets 

BMW Financial Services requirements. The inspection of your current vehicle can be arranged at 

your home, office or right at our dealership. There are a few things to keep in mind: 

What is the condition of my vehicle? Are there any damages that I should have repaired? 

Have I completed my maintenance and warranty repairs? 

Am I within the mileage allowance provided in my lease contract? 

Are there any existing insurance claims I need to complete? 

Do I have the BMW Wear and Use Protection? 

The specialists at our dealership will ensure your current vehicle is ready to go back to BMW Financial 

Services. If your vehicle needs repairs, we can arrange to have it repaired at one of our recommended 

auto body repair shops to ensure it is up to BMW standards. If you purchased the BMW Wear and 

Use Protection, you will be covered for up to $7,500 in body damages and you will not have to worry 

about your tires, rims, windshield damage or any missing parts under $200. (See your contract for 

specific coverage and details) 

We will take care of the rest and prepare your new vehicle. Getting in to your new BMW is as easy as 

changing your license plates and pressing the “Start Engine” button! 

Keeping Your Leased Vehicle? 

“I just love my BMW and I want to keep it!” We hearthis often at Brian Jessel BMW and we are happy 

to tell you that keeping your current leased vehicle can be just as simple as getting a new one. If you 

wish to purchase your current lease at the pre-determined “residual value,” we can arrange to finance 

your purchase with terms up to 5 years. This is also a good time to have your vehicle inspected in our 

Service Department and we can ensure it is operating at its optimal performance levels and check that 

your maintenance and warranty repairs are up to date. If you plan on keeping the vehicle beyond the 

factory warranty expiration, you can purchase an Extended Warranty Package to keep your continued 

years of ownership worry free knowing that your mechanical breakdowns and repairs are taken care 

of. We also offer a BMW Spa to bring back the showroom shine and to freshen up the interior and 

exterior. We can have your vehicle looking just like when you first drove it off our dealership lot. 

The decision is simple, if it’s a new vehicle orthe same one you have been driving, we are here to make 

the “end of lease” process easy. We would love to provide you with our professional advice to make 

your car buying experience as enjoyable and stress free as possible. Our relationship does not need 

to end at the “End of the Lease,” we would like to see it continue to grow. 

When you own a BMW, there is nothing like the joy of driving one from Brian Jessel BMW! 


Another Happy Customer: Harry Kambolis 



A+ 

One of Vancouver’s top restauranteurs, Harry Kambolis knows all about 

excellent service. This is one of things that he appreciates most about 

the Brian Jessel BMW experience. “The great cars and the wonderful 

service kept me coming back. Brian Jessel BMW makes it so easy.” 

The owner of Raincity Grill, Nu and C Restaurant, Harry was one of the first on the Vancouver 

restaurant scene to adopt a local and sustainable approach to cuisine. Not only were Mr. Kambolis’ 

restaurants early adopters, they became a local benchmark for “green” cuisine. In 1992, Harry 

Kambolis opened Raincity Grill, which was one of the first restaurants in the city to showcase local 

produce and products. This restaurant has played an important role in defining Pacific Northwest 

cuisine. To the delight of its faithful diners, Raincity Grill has evolved through the years to reflect the 

changing tastes of Vancouver; while growing and building on experience, the cuisine is always fresh 

and innovative. Kambolis made further waves in the local food scene when he opened C in 1997. 

It was not enough for Kambolis to just serve some of the most enticing and delicious seafood in that 

city: C was the founding restaurant in the Vancouver Aquarium’s Ocean Wise Program. Ocean 

Wise’s goal is to educate eaters and help them make responsible, sustainable choices. The fish at 

C is sourced directly from fishermen and always respects the environmental sensitivity. In 2006, Nu 

opened just a few steps from C. This modern dining room features not only one of the best views 

in the city but delicious local products that go beyond. A more casual dining experience in 

comparison to C, this lively restaurant attracts a hip, young crowd. 

As far as the future is concerned, we 

can expect more great things from 

Harry Kambolis. Perhaps there is 

even a new restaurant in the works, 

but in the meantime Kambolis has 

seen his catering business grow 

greatly and plans to expand in this 

area. Catering events such as highprofile 

fashion events, including the 

opening of Holt Renfrew in Calgary, 

has certainly brought attention to this 

part of Kambolis’ restaurant business. Each time I 

Diversification is general a good 

investment strategy and the sign of a need a new car 

passionate restauranteur: C Brian makes it 

restaurant is not only a great place to 

eat, they also have a line of gourmet so simple: one 

products, which as Kambolis puts it 

“started off as a hobby.” In 2010, he is just shows up. 

looking to take these products to the 

next level—watch for this exciting new 

line of gourmet ingredients from C. In 

other projects, a new cookbook was recently published for C with recipes that highlight local 

and sustainable seafood. A new cookbook is also on the way for Raincity Grill. 

“ ” 

In 1998, Brian Jessel walked into C and asked Harry Kambolis “If business is so good, why 

aren’t you driving a BMW yet?” Shortly after, he bought his first BMW from Brian Jessel BMW 

and from that first 328 convertible there was no turning back. Kambolis now owns two Brian 

Jessel BMWs. Although he misses driving with the top down a little, Harry describes his M5 as 

a 500-horsepowerfamily car. With two young children in the family, Kambolis realised having four 

doors was the way to go, but the good part was that he didn’t have to sacrifice having a sports 

car. The other family vehicle is an X5—perhaps the ultimate BMW for Vancouver weather and 

an active lifestyle. Kambolis explains that both vehicles “make it easyto move lots of stuff and my 

family.” That said, he is still waiting for BMW to produce an M5 that is a “green”. 

Harry Kambolis sees many similarities between the quality experience he and his staff deliver 

at their restaurants and the way in which Brian Jessel makes buying a new BMW an experience 

centred on quality and customer service. “Rather than come into the dealership, I prefer to 

have my new car delivered.” Kambolis’ busy schedule does not allow him to come out to 

Boundary Road to consult with the sales staff and see the latest models but that does not 

keep him from finding the perfect vehicles for all his need. “Each time I need a new car Brian 

makes it so simple: one just shows up.” Kambolis takes the approach of “never say no” in his 

restaurants and this is the same way Brian Jessel looks at selling BMWs: there is always an 

innovative solution that makes everyone happy. This is perhaps the key to delivering a quality 

experience and having lots of happy customers. 

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Gear Up for the Games! 

What’s the best way to be 

the last fan standing at the 

Freestyle, Luge or Cross Country Skiing 

events “warmth”! Ardica has created a whole 

new generation of wearable technology. The 

Moshi Power Pack is a heating apparel 

system that not only keeps you warm in your 

Ardica enabled jacket for hours but it can also 

charge your camera, cell phone or iPod at the 

same time! They use a light weight planar 

array that confirms to your back which means 

after the event you can play hard in the snow 

and not worry about falling on it. To get the 

most out of being a spectator at the games 

this is essential gear. www.escaperoute.ca 

$480.00 4350 Lorimer Rd, Whistler, B.C. 

Isn’t it frustrating when you have to take your 

gloves off to change your playlist – never 

again I say! Kombi Sports, a leading brand 

in ski and snowboard gloves, has a glove 

with an integrated iPod controller. Kombi 

Connected Wear has the controls on the 

outside of the gloves so switching songs, 

changing the volume is super easy and your 

hands stay toasty warm. Imagine changing 

songs while you’re on the lift or getting the 

perfect song selection while watching the 

Canadian skeleton or bob sled team go racing 

by! www.kombisports.com $149.99 


TECH TOYS 

So where do you store those 

gadgets I’ve mentioned so far– 

in your WestBeach Outer 

Wear! Whether you’re visiting 

Vancouver or if it’s your 

home; Westbeach is a must 

for winter mountain gear. 

This year WESTBEACH is 

celebrating their 30th 

Anniversary, that’s 30 

years of working the 

philosophy to always 

make bomber snowboard 

outerwear that works in 

the most challenging of 

conditions. Not only do the jackets have an 

easy access music pocket but they even have 

a built-in iPOP bottle opener. You’ll be warm 

and styling while snowboarding or attending 

the Alpine Skiing events. Lady Racer Jacket 

(Insulated) $245.00, Rendezvous Pant 

$175.00 www.westbeach.com W 4th ave @ 

Burrard, Vancouver, B.C 

By Denna Matthews 

IT Manager 

The events are all over our beautiful lower 

mainland and whether you’re traveling by 

transit to the Richmond Oval or on your way 

up to Whistler make sure you have a book 

handy. Or in this case the ebook from Sony. 

Load it up with great reads from 

www.ebookstore.sony.com like White Heat: 

The Extreme Skiing Life by Wayne 

Johnson, Hockey’s Top 

100: The Game’s Greatest 

Records by Kerry Banks or 

No Fall Snowboarding: 7 

Easy Steps to Safe and Fun 

Boarding by Danny Martin. 

www.sonystyle.ca $259.99 

Well the road to Whistler can be a long one so 

maybe a movie is more your style. Why not 

watch some classics like Ski Party (1965) 

Frankie Avalon, or for the kids The Art of 

Skiing (1941) Disney, Goofy. Maybe a 

Warren Miller flick to get you pumped or 

maybe past Olympic Winter Games videos 

where you can relive some of the great 

moments in Speed skating or Figure skating 

on Panasonics DVD-LS86 Portable DVD 

player. www.panasonic.ca $329.99 

And after you’ve played in the snow all day or cheered on our Canadian 

teams and the only thing left on your body that isn’t sore are your 

fingers you can play some PS3, Wii or DS games at the chalet. 

Check out EA’s for PS3 NHL10, 

Soccer10 or EA’s Wii Madden 

10. Got your DS handy then maybe 

some Curling or Shaun White 

Snowboarding: World Stage for Wii 

from Ubisoft. www.ea.com $59.99 

each. www.ubi.com $54.99 Shaun 

White Snowboarding: World Stage 

And lastly, it’s never too late to train like 

an athlete and get the most out of your 

winter sport of choice! Jillian Michael’s 

Fitness Ultimate 2010 is a boot camp style workout that utilizes the 

Wii Remote and Wii Balance Board. Jillian will kick your butt with allnew 

core exercises in cardio, strength and balance superset routines. 

Or if you prefer running then the Nike+ SportBand will record your 

distance, pace, time and calories burned while you run. When you’re 

done, connect the Nike+ SportBand to your computer and go to 

nikeplus.com, where you can track your runs, set goals, challenge others, 

and much more. So start your training and who knows maybe you could 

do a Biathlon or join an Ice Hockey 

team! nikerunning.nike.com $80.00 

www.jillianmichaels.com $49.99 

Milestones 

5 Year Milestones 

Adamo Artuso 

Breanne Yip 

Burgess Chow 

Calvin Lam 

Dave Griffith 

Hartley Valeros 

20 Year Milestone 

Elaine Harley 

25 Year Milestone 

Carol Anderson 

New Employee Since Summer 2009 

Name Position 

Aleta Ross Valet 

Alex Feijoo Shipping and Receiving 

Brad Stuit Sales Consultant 

Brandyn Shyiak Lot Staff 

Brock Binkley BDC Agent 

Callum Stewart Parts Advisor 

Calvin Young Pre-Owned Sales Manager 

Cameron Yee-Chan Pre-Apprentice 

Colin Sweett Parts Advisor 

Conor Davis Lot Staff 

Darryl McPhail Pre-Apprentice 

George Zhao Valet 

Jaime Saunders Detailer 

Joe Fung Technician 

Jon Gerow Pre-Apprentice 

Julie Okonski Service Reception 

Kenny Son BDC Agent 

Louise McKenzie BDC Agent 

Luis Alan Customer Relations Representative 

Melina Wong Service Assistant 

Michael To Shipping and Receiving 

Mindy Atwal Lease Retention Assistant 

Neil Cruz Technician 

Norman Kung Drive Thru Valet 

Oliver Linadi Drive Thru Valet 

Parveez Khan Sales Consultant 

Paul Curtis Pre-Apprentice 

Pinder Toor BDC Agent 

Shane Dallaway Technician 

Shane Shyiak Lot Staff 

Shoei Feng Shipping and Receiving 

Tommy Lai Pre-Apprentice 

Internal Promotions 

Jack Lai 

James Lee 

Kristy Rowland 

Liz Wong 

Nancy Antich 

Nathan Kupsch 

Pagan Wong 

Patrick Lee 

Ryan McGillis 

Teresa Cheung 

Tomislav Kuzmanovic 

Jack Lai Customer Relations Manager 

Nicky Lam Pre-Owned Inventory Coordinator 

Sharon Tsang QMA Projects / Human Resources Assistant


Tote Bag 

Black/Grey 

80 22 2 148 849 

$231.50 


On the Move 

Quartz 

Crono Watch 

80 26 2 147 616 

$281.50 

Quartz 

Crono Watch 

80 26 0 432 811 

$381.50 

Document Bag 

Black/Grey 

80 22 2 147 075 

$304.50 

Travel Bag with trolley functions 

Black/Grey 

80 22 0 433 963 

$141.50 



Vancouver, BC 

604.222.7788 


The Ultimate 


To purchase any of these items, please call our 

BMW Lifestyle Specialist: Kristen at 604.222.8807 

Garment Bag 

Black/Grey 

80 22 0 433 962 

$197.50 

P R I N T I N G f o r T H E P L A N E T 

3S Printers Inc | 23011 Fraserwood Way, Richmond. BC | 604.520.7050

9:20 AM ABOVE BOUNDARY & LOUGHEED 

These days everyone is short on time. Especially when it 

comes to arranging things like home and car insurance. Buying 

online is certainly convenient, but unfortunately there’s no one 

around to answer questions or offer advice. That’s why we offer the 

best of all possible worlds. We come to you. Wherever you are. 

Whenever you want. From a simple renewal to a more detailed 

consultation, we work to your schedule. When it comes to insurance, 

we come to you. It’s one more way AllWest is always there. 

We come to you. 

Wherever you are. 

allwestins.com

Cabriolet - Brian Jessel BMW

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