Social Business Co-op
LUCIANA DELLE DONNE
CEO Officina Creativa
FIRST LIFE SECOND LIFE
Luciana has been Executive
Manager with high level
responsibility in the bank
industry for over twenty
during her career, she has
been called to develop
innovative channels for a
primary Italian bank institute,
up to the creation of the first
Multi-channel Virtual Bank in
Through the “ER-RE” (Energia Rinnovabile – Risparmio Energetico, namely Renewable
Energy – Energy Saving) project, Luciana has promoted the creation of a “Sportello per
l’Energia Rinnovabile Facile” (namely, “Desk for Easy Renewable Energy”), where
specialized professionals provide assistance to citizens and companies in order to
increase the awareness on issues such as energy saving and the usage of renewable
energy sources, in partnership with the University and companies that are leaders in this
Furthermore, ER-RE promotes education and social communication in schools, training
for installers of photovoltaic panels (in collaboration with the University) and the
rehabilitation of problematic young people, encouraging them to become “energy
promoters” as a new profession, giving them a real opportunity to rescue themselves.
Moreover, they are promoting, as a first time experiment in Italy, in collaboration with the
Council of Melpignano, a “spread photovoltaic plant” offering free energy to the citizens
participating in the initiative.
Project of the City of Melpignano
The project is a pilot, and aims to install
photovoltaic panels on the roofs of residents
participating in the initiative.
Residents agree to the installation of the panel for
20 years, and receive in exchange electric power
The company and/or city administration that
invests the money receives in exchange the
incentives for the energy production.
+ Roofs that "host" PV
+ Culture to save the planet
Respect for natural resources
( + Use - Waste)
- Use of energy produced from highly
(coal, nuclear power plants, etc. ..)
- Campaigns "busy" for the benefit
of potential future productivity in
the twenty years
New Green Jobs
+ Work for the market,
with new professions
such as Energy Promoter ®
+ Professionalism for the
existing jobs (plumbers and
electricians) through upgrading
Reduction of Risk Deviance
+ opportunities for young people at
risk of deviance in society,
through new jobs, "green"
- Bills to pay
+ Income for families
+ Widespread prosperity
A NEW PHILOSOPHY AND A NEW LIFE STYLE
Our philosophy is to practice innovation and common sense.
Our 3 main objectives are:
-TO GIVE A JOB TO PRISONERS
-TO REDUCE THE WASTE OF MATERIALS AND
IMPROVE THE ENVIRONMENTAL IMPACT
- TO RECOVER WOMEN AT THE MARGINS OF
A NEW PHILOSOPHY AND NEW LIFE STYLE
Our philosophy is to follow innovation and common sense practice.
Made in Carcere promotes a new model of sustainable development: to “stay” on the market and society in a
responsible way, providing added value to the community.
Our ambition is to make the fabric envelope (shopper bag) a symbol and a witness of the possibility of creating
sustainable development, avoiding the consumption of plastic and favoring recycled and waste materials.
The main goal of “Made in Carcere” is to promote the philosophy of “Second chance”: a new life to fabrics and
objects, and a second chance to the women who are, in this specific case, in the high security prison Borgo San
Nicola in Lecce and in the Female Prison in Trani.
The objects are manufactured by women at the margins of society, such as the 16 women prisoners who, in
addiction to learning a new job, try to get closer to the real world.
Waste materials are used thanks to the different stages of recovery of materials for recycling, provided by
Apulia's different companies, sensitive to the initiative.
The result is a tasteful and attractive line of “useful and useless” accessories, with a young and original style
directed to an avant-guard target, attentive to elegance but also to social issues. A target who is also able to
read the future in an innovative way, and strongly believes in the idea that:
“There is no need to make more, it s possible to rebuild what is already there”
Platform realized in collaboration with the Justice
Department to promote female entrepreneurship in
jail in the textile and food industries.
Central hub for acquiring orders from clients and
distributing manufacturing orders to tailor shops
located in different jails in Italy. Made in carcere
(Lecce), Codiceasbarre (Vercelli), Gatti Galeotti
(Bollate and San Vittore), Papili Factory (Torino) are
among the initial projects certified by Sigillo.
Who Believe in Us
Institutional clients Associations
MINISTRY OF SECURITY
MINISTRY OF DEFENCE
Most important italian Universities:
IED - EUROPEAN DESIGN
These are the most well known companies that believe in our projects and bought our products
Most important onlus:
Awards we won
Our initiative was very successful and it won us some important awards:
- European SME week 2010 Training Business Champions!” in
- WAI (Women Ambassadors in Italy) Award
- Business Environmental Award 2010, for the category
- Gamma Donna 2010Award
- Award of “Innovative Woman Business” in Apulia
- “Do not waste” Award, for the business category
Promote the collection of Fabric ETHIC CALL CENTER Promote Sale
Style & Design
MADE IN CARCERE
Cut Package Commercial