THE 500 HATS OF BARTHOLOMEW CUBBINS Dr Seuss

HORTON HATCHES THE EGG
Dr Seuss
● November 2004
● ISBN: 9780007175192
● $9.99
● BEGINNER BOOKS-PB
● NSP
● 225 mm x 164 mm
● 64 pages
With his unique combination of hilarious stories, zany pictures and riotous rhymes,
Dr. Seuss has been delighting young children and helping them learn to read for
over 50 years.
Creator of the wonderfully anarchic Cat in the Hat, and ranked among the
country top ten favourite children authors, Dr. Seuss is a global best-seller,
with nearly half a billion books sold worldwide.
As part of a major rebrand programme, HarperCollins is relaunching Dr.
Seuss bestselling books. In response to consumer demand, bright new cover
designs incorporate much-needed guidance on reading levels. The standard
paperbacks divide into three reading strands - Blue Back Books for parents to
share with young children, Green Back Books for budding readers to tackle on
their own, and Yellow Back Books for older, more fluent readers to enjoy.
Theodore Seuss Geisel - better known to millions of his fans as Dr. Seuss - was
born the son of a park superintendent in Springfield, Massachusetts, in 1904.
After studying at Dartmouth College, New Hampshire, and later at Oxford
University in England, he became a magazine humorist and cartoonist, and an
advertising man. He soon turned his many talents to writing children’s books, and
his first book - And To Think That I Saw It On Mulberry Street - was published in
1937. His greatest claim to fame was the one and only The Cat In The Hat,
published in 1957, the first of a successful range of early learning books known
as Beginner Books.
Everyone laughs when Horton the Elephant offers
to sit on Mayzie bird’s egg while she goes on
holiday. Horton’s kindness and faithfulness are
sorely tested when he, and the egg, are kidnapped
and sold to a circus – but his reward for being
faithful is more wonderful than he could ever have
dreamed!
• 2004 is the Seussentennial (100 years since the
birth of Dr. Seuss)
• On-going PR and marketing campaign to mark
this anniversary – library and bookshop birthday
parties, blanket PR coverage, celebrity events
• Links with Macmillan Cancer's Hat Week in
September 2004
• Flash-mobbing events in June 2004
Cross-promotions with UIP on the film 'The Cat in
the Hat' film
• More brand awareness with 'The Cat in the Hat'
VHS/DVD out August 2004
• Over half a billion books sold worldwide
• One of the UK's top ten favourite authors
• Dr. Seuss makes reading FUN!
• The bright new cover design incorporates much
needed guidance on reading levels.