APPLICATION FORM - Marseille-Provence 2013

APPLICATION
FORM
MAISON DE LA CREATION 2012
COMPANy NAME
BRAND
MAISON MÉDITERRANÉENNE DES MÉTIERS DE LA MODE
11, LA CANEBIèRE BP 72249 – 13211 MARSEILLE CEDEx 1
T. 04 91 14 92 05 – F. 04 91 14 92 04

MAISON DE LA CREATION 2012
FRÉDÉRIC MITTERRAND
MINISTER OF CULTURE AND
COMMUNICATION
ThE MINISTER’S EDITORIAL NOvEMBER 24 Th, 2011
The Maison Méditerranéenne des Métiers de la Mode has become a
key actor thanks to the work that the President, Jean-Brice Garella,
his counsellor Maryline Bellieud-Vigouroux as well as the governing
board have achieved. The have carried out successfully a brand new
Euro-Mediterranean partnership for the young designers’ promotion,
recognition and development. This exemplary organization gathers 3
houses that can’t be dissociated from fashion: tuition, design and the
economic and cultural influence. It is in the very heart of this skilful,
innovating, conversing, communicating and state crafting setting
that the house of Design has expanded all its energy to develop since
the summer 2010. Marseille, the 2013 European Capital of Culture,
has become a dynamic design and fashion pole.
The Mediterranean Rim has witnessed new talents, new artistic expressions come to the fore,
and that need support. Far from their fabric and patterns, young designers have to become
entrepreneurs. That is why the house of Design’s main goal is to habituate, to help and to
back designers from the Mediterranean Rim so their designs can come to life and be made
durable.
According to Jean-Jacques Picart “Fashion is no art: it is inspired trade”, to me fashion is
both art and inspired trade.
An outstanding college of experts such as Jean-Jacques Picart and Jocelyne Imbert have
surrounded Françoise Montenay, President of the Supervisory Board of Chanel SAS and the
Comité Colbert and of the CEW (Cosmetic Executive Women) . It is a unique opportunity of
knowledge and meeting spread over 6 months between Paris and Marseille at the rate of a
week a month, between designers and inevitable personalities from the world of luxury, ready-to-wear
or manufactures.
In 2012, for the third time around, the house of Design will welcome 7 young entrepreneur
fashion designers from France, Israel, Lebanon, Morocco, Portugal, Turkey and Tunisia.
Through its commitment to passing on, this Franco Mediterranean initiative carries the noblest
desire of design and in the field of possibilities. The Ministry of Culture and Communication
will be, once again in 2012 along the house of Design.
Frédéric MITTERRAND
Minister of Culture and Communication
2

EDITORIAL
Dear young Euromediterranean fashion entrepreneurs,
The Maison Méditerranéenne des Métiers de la Mode and its prestigious Board as well as the
whole of the Euro-Mediterranean partners are the actors of this ground-breaking initiative
-that is so far unique in Europe - it evolves around 3 entities which are the Maison de la Formation
(Tuition), Maison de la Création (Design), and the Maison des évènements Economiques
et Culturels (Economic & Cultural Events).
Each of these houses benefits from the skills and the amazing experience of well-known experts.
Their main motivations: reveal and support the Euro-Mediterranean creativity at the
very heart of the city of Marseille.
The Maison de la Formation provides a Masters Degree specialized in Fashion and textile
Trades since the fall of 2011 with 15 students making up the first cohort of graduates. The
second year of the same Masters Degree will start in 2012.
The first two sessions of the Maison de la Création in 2010 and 2011 have confirmed the
relevance of the initiative- fostering, enhancing and supporting the talent of young Euro-Mediterranean
fashion entrepreneurs by providing them with a first-of-its-kind leadership programme.
Indeed, as part of the Master classes, a prestigious team of expert lecturers provide more
than 280 hours of individual or collective exchanges as well as lunch-debates and 2 exhibitions,
one in Marseilles, the other in Paris.
In 2012, once again, we will welcome 7 new contestants hailing from our partner countries
France, Israel, Lebanon, Morocco, Portugal, Turkey and Tunisia.
Moreover, the Maison de la Création is taking part in the Marseille Provence, European Capital
of Culture 2013 dynamic set-up of events.
The Maison des Evènements Economiques et Culturels aims at enhancing cultural and
economic diversity of emerging as well as established companies which are located on our
domestic territory with a focus on both the Southern bank of the Mediterranean and an international
level.
If you decide to take part in this call for applications, you will be given the opportunity to be
one of the 2012 Maison de la Création successful candidates.
Jean-Brice Garella
Chairman of SAS holding Garella
Chairman of the Maison Médidérranéenne des Métiers de la Mode
MAISON MÉDITERRANÉENNE DES MÉTIERS DE LA MODE
11, LA CANEBIèRE BP 72249 – 13211 MARSEILLE CEDEx 1
T. 04 91 14 92 05 – F. 04 91 14 92 04
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BOARD OF DIRECTORS
Monsieur André AZOULAY, Counsellor to His Majesty the King of Morocco Mohammed VI - Monsieur Mickaël
AZOULAY, American Vintage’s CEO - Madame Sophie BARON, Manager of the shop POM and teacher
- Monsieur Yvon BERLAND, Chairman of the Université de la Méditerranée - Madame Rosemarie
BLUM, Rosemarie B.’s Manageress - Madame Emmanuelle FRANCOIS, Sessun’s CEO - Monsieur Jean-Brice
GARELLA, SAS Garella Holding’s CEO - Madame Edith GARSON, craftswoman and tailor - Monsieur
Olivier GAS, Gas Bijoux’s CEO - Mademoiselle Séverine GREGOIRE, Monshowroom.com’s founder and
CEO - Monsieur Dominique JACOMET, the Institut Français de la Mode’s CEO - Madame Françoise MON-
TENAY, President of the Supervisory Board of Chanel SAS and the Comité Colbert and of the CEW (Cosmetic
Executive Women) - Monsieur Eric SAMUELIAN, Jezequel’s Chairman - Monsieur Sidney TOLEDANO,
Maison Dior’s CEO
ThE COLLEGIAL GROUP
OF ExPERTS
Françoise Montenay
President of the Supervisory Board of Chanel SAS and the Comité Colbert and of the CEW (Cosmetic
Executive Women)
Jocelyne Imbert
Designer and luxury accesorries Product Manager and Special Adviser for the Maison de la Création.
Maryline Bellieud-Vigouroux
External Image Advisor for the President of the Maison Méditerranéenne des Métiers de la Mode
Jean-Jacques Picart
Advisor creation and image for the Maison de la Création.
DESIGNERS
EDITION 2010
- José CASTRO, Spain / www.castroestudio.com
- Eymèle BURGAUD, France / www.eymele-burgaud.com
- Paolo ERRICO, Ita ly / www.paoloerrico.com
- Ronald ABDALLAH, Lebanon / www.ronaldabdala.com
- Amina AGUEZNAY, Morocco / www.aminaagueznay.blogspot.com
- Aleksandar PROTIC, Portugal / www.aleksandarprotic.com
- Baraa BEN BOUBAKER, Tunisia / www.baraa.com
EDITION 2011
- Marion VIDAL, France / www.marionvidal.com
- Alla EIZENBERG, Israel / www.maisonrouge-homme.com
- Lara KHOURY, Lebanon / www.lara-khoury.com
- Artsi IFRACH, Morocco / www.aminaagueznay.blogspot.com
- Evgenia TABAKOVA et Pedro NORONHA-FEIO, Portugal / www.white-tent.com
- Mariem BESBES, Tunisia / www.mariembesbes.com
- Ayda PEKIN, Turkey/ www.aidapekin.com
MAISON MÉDITERRANÉENNE DES MÉTIERS DE LA MODE
11, LA CANEBIèRE BP 72249 – 13211 MARSEILLE CEDEx 1
T. 04 91 14 92 05 – F. 04 91 14 92 04 6

LIST OF SPEAkERS
2010 - Christel Abadie Truchet, CWF Ceo
2010 - Jean-François Aufort, Styl’In workshop Director
2010 - Mickaël Azoulay, American Vintage founder
2010 - Jean-Christophe Baecheler, Provence Business Angels
2010 - Felipe Oliveira Baptista, Creator of the eponymous brand
2011 - Patricia Barnabe, Chief editor of Vogue Portugal
2010 - Sophie Baron, Distribution strategy professor at University de la Méditerranée
2011 - Agnes Barret, Agent secret
2010/2011 - Odile Baudelaire, OBFO Purchasing Office
2011 - Véronique Beaumont, Consultant Fashion Ready to Wear and Accessories
2011 - Sofia Benbrahim, Founding member of Prestigium Magazine
2011 - Anne Sophie Berbille, Co-founder of Prestigium
2011 - Nicolas Bertrand, Comptoir des Cotonnier Communication Director
2010 - Yvan Bier, Garella Network Manager
2010/2011 - Fréderic Biousse, Maje CEO
2010/2011 - Patricia Bismuth, Lawyer
2010/2011 - Lionel Blaisse, Architect
2011 - Patrick Cabasset, Newspaper the Official
2010 - Eric Carlson, Architect
2010 - Jean Cassegrain, Longchamp CEO
2011 - Marianne Cat, Fashion Designer - Member elected representative CCIMP
2010 - Evelyne Chaballier, Director of the Economic and forward-looking Studies IFM
2010 - Barbara Coignet, Director and partner, BMCS press and founder of the event 1.618
2010/2011 - Jean-Luc Colonna d’Istria, Founder of Merci boutique
2010/2011 - Jean-Louis Connan, Director of School of Fine Arts Luminy
2010 - Laurent Cotta, In Charge of The contemporary creation for the Galliera Museum
2010 - Hervé Coulombel, Chairman and Chief Executive Officer Creation studios Maille
2011 - Véronique Demé, Director of the collection Barbara Bui
2011 - Benjamine De Souza, Responsible Production of the brand Sessùn
2010 - Frédérique Dessemond, Founder and creator of Ginette NY
2010 - Philippe Di Méo, Designer
2010/2011 - Laure Dubois, Chanel Fashion activity Manager
2011 - Sylvie Ebel, Co-director of IFM
2010 - Cedric Edon, In charge of communication at Maison Martin Margiela
2011 - Juliette Ferte, Responsible development and production of the brand Didier Parakian
2011 - Antoine Floch, Organizer of salon Rendez-vous
2010/2011 - Nathalie Franson, Maison Azzaro CEO
2011 - Bruno Frisoni, Artistic Director of Roger Vivier
2010 - Jean-Brice Garella, Garella Group CEO
2010 - Sandrine Garella, Indies production Manager
2010 - Olivier Gas, Gas Bijoux’s CEO
2010 - Gregory Gassa, Artistic Director at unity brand
2010 - Jean-Marc Gaucher, Repetto CEO
2010/2011 - Pascal Gautrand, Fashion Designer and Villa Medicis 2009 Prize-winner
2010 - Séverine Grégoire, Founder of Monshowroom.com
2010/2011 - Didier Grumbach, President of the French Federation of the Sewing, the ready-to-wear
clothing of the Fashion designers and the Fashion designers
2010 - Françoise Guichon, in charge of the Design section at Beaubourg
2010 - Jean-Marc Guitard, Adviser - Financial Director: Didier Parakian
2011 - Anne Valérie Hash, Fashion Designer
2011 - Jerôme Helffer, Development Consultant
2010 - Guillaume Henry, Artistic Director Brand Carven femme
2010/2011 - Dominique Jacomet, Director of the Institut Français de la Mode
2010 - Bouchra Jarrar, Founder and Designer of éponyme brand
2011 - Antoine Jean, Director of creation of the agency Funny Bones
2010/2011 - Annick Jehanne, Professor Mod’Spé Paris
2011 - Dauphine de Jerphanion, Stylist Accessories women for le Bon Marché
2011 - Samuel Jesné, Responsible Development Production
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2010 - Daniel Juvin, Atelier Grandis CEO
2010 - Rabih Kayrouz, Manager and Artistic Director of Maison Rabih Kayrouz
2011 - Tomasz Kolarski, Public Relations of the Maison Maxime Simoens
2010/2011 - Myriam Landreau-Meynié, Groupe Garella Production Director
2010 - Loïc Laurent, Market Director at Caisse d’épargne Provence Alpes Côte d’Azur
2010 - Alain Lardet, designer’s days President
2010 - Valérie Leberichel, Public relations Office
2010/2011 - Caroline Le Borgne, Maison Jean-Paul Gaultier CEO
2010 - Mario Lefranc, Founder of the Lefrant-Ferrant brand
2010 - Christophe Lemaire, Art director fashion woman Maison Hermès, Creator of the eponymous
brand
2010 - Véronique Leroy, Designer, Fashion Designer
2010 - Jérôme l’Huillier, Designer, Fashion Designer
2010 - Agnès Liely, Chanel window display designer
2010 - Denis Liotta, Provence Business Angels
2010 - Maria Luisa, Fashion Editor and founder of the eponymous boutiques in charge of Martin Margiela
boutiques
2010 - Ana Luiza Pessoa, Sales manager Rabih Kayrouz
2010 - Olivier Massart, Founder and director of the Mode en Images
2011 - Alexandre Mattiusi, Creator of the eponymous brand
2011 - Sandrine Merle, Fashion Journalist Les Echos Limited Edition
2011 - Gildas Minvielle, Responsible of the Observatoire Economique de l’Institut Français de la Mode
2011 - Denis Montel, Directeur Artistique de l’agence RDAI
2011 - Jacques Mourri, Public accountant associated founder of the Sicier Cabinet
2011 - Patrick Murru, Costume creator and designer
2011 - Pascale Navarri, Member psychiatrist / psychoanalyst of the Psychoanalytical Society of Paris
2011 - Patrick Norguet, Designer
2011 - Catherine Ormen, Historian of the fashion
2011 - Nathalie Ours, Directrice of the press office of PR Consulting
2010 - Francine Pairon, Director of International Cycle of Creation of Fashion IFM
2010 - Didier Parakian, Founder of the eponymous brand
2011 - Ana Luisa Pesoa, Sales manager Rabih Kayrouz - showroom fashion designers Ana Luiza
Fashion Office
2010 - Marine Peyre, Designer
2011 - Jean-François Pinto, Director of the Development Maison Véronique Leroy
2010 - Catherine Poncé, Group Garella Financial Director
2011 - Katell Pouliquen, Journalist magazine «l’Express Styles»
2010 - Anne-Laure Quilleriet
2010/2011 - Marc Ramanantsoa, Consultant
2010/2011 - Patricia Romatet, Director’s main partner and permanent professor at the IFM
2011 - Sebastien Roubaud, Co-fondateur of the online shop www.studiohomme.com
2011 - Julie Rousselet, Creator of the brand Flouzen
2010 - Catherine Rousso, Editor fashion, chief editor and today adviser of ELLE
2011 - Tanja Ruhnke, VP Public Relations KCD Paris
2010 - Anne Rubaek, Coordinatrice Studio Kenzo Femme
2010 - Olivier Saillard, Director of the Galliera Museum
2010 - Edouard Schneider, Communication’s Director of Sonia Rykiel
2011 - Maxime Simoens, Designer and founder of the eponymous brand
2010 - Alexandra Skeif, Adviser of Société Marseillaise de Crédit
2011 - Anthony Songbandhit, Creator of the brand Nanthalat
2010/2011 - Guillaume Steinmetz, Co-fondateur and Chief editor of the on-line magazine «de jeunes
gens modernes»
2011 - Sidney Toledano, Ceo of the Maison Christian Dior
2010 - Ingrid Tordjman, Adviser/Analyst Credits to the Crédit Agricole
2010/2011 - Nina Touitou, Christophe Lemaire Brand Consultant
2011 - Anthony Vaccarello, Leader and Art director of the eponymous brand
2011 - Alexandre Vauthier, Leader and Art director of the eponymous brand
2011 - Nathalie Vibert, Public Relations
2010 - Anne Sophie Von Claer, Deputy director of the editorial staff to the Figaro
MAISON MÉDITERRANÉENNE DES MÉTIERS DE LA MODE
11, LA CANEBIèRE BP 72249 – 13211 MARSEILLE CEDEx 1
T. 04 91 14 92 05 – F. 04 91 14 92 04
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APPLICATION REQUIREMENTS
• Any newly founded firms which have been existing for three years with a designer or in which the
latter plays an important part and which are governed by either French, Italian, Moroccan, Tunisian, Spanish,
Portuguese , Turkish and Israeli laws and that can at least hand out three balance sheets.
• In order to allow the Maison Méditerranéenne des Métiers de la Mode to ensure a better follow-up of
your company, the books have to be balanced at the end of the calendar year.
Exemptions
Exemptions could be granted by the Maison Méditerranéenne des Métiers de la Mode to countries
who would like to propose serious applicants, who doesn’t have a 3 years old companies and who do
not belong to any organizations.
• Firms involved have to deal with collection creation in the following categories- Dressmaker craftsmen /
Women’s ready -to -wear / Men’s ready -to -wear / Accessories.
• Any affiliation with an industrial or financial group is possible.
• Speaking, understanding, and reading english is obligatory
DOCUMENTS TO SUBMIT
A Cv
A portfolio with your latest collections
« Spring/Summer 2011 and Fall/Winter 2011-2012 » products or concepts.
Compulsory documents - technical sketches, fabrics, colour palettes, sizes and selling prices.
Pictures
Lookbook, photos, cds, press reviews
Corporate development plan project over a three-year period
Detailed 2008, 2009, 2010 balance sheets
The most up-to-date 2011 financial position
The number of employees, the list of the national and foreign points of sale, the list of sales representatives
in the national and abroad.
The day of the jury meeting - which date will be communicated as soon as possible
Send papers to: Nicolas Guinta, Chargée de mission
Maison Méditerranéenne des Métiers de la Mode
11 La Canebière - 13001 Marseille
Tél : 04 91 14 92 15 – fax : 04 91 14 92 04
E-mail : n.giunta@m-mmm.fr
CLOSING DATE FEBUARy 6 Th , 2012, WORk IN PROGRESS
9

MAISON DE LA CREATION
PRESENTATION
The Maison Méditerranéenne des Métiers de la Mode is part of a network of:
Professional designer organizations and federations located in every partner country- Italy, France,
Spain, Morocco, Portugal, Tunisia, Lebanon, Turkey, Israeli.
The prize-winner ‘s transportation from their workplace to Marseille or Paris as well as their accommodation
are included for the seven workshop.
They will benefit from a throughout study of their projects by the most well-known professionals in
the cultural, economic, and international fashion fields. The latters will lead group or individual
Master classes as well as workshops related to the issues each candidate have to solve.
here is the list of the group or individual Master classes or workshops that are going to be proposed-
Mediterranean Fashion history and creative process
Collection operational plan and price cost estimates
Manufacturing and sourcing
The supply chain and the marketing of the product
Business plan and financial set-up
Advertising and image fashion shows, showrooms, trade fairs and so on…
homage piece work out
This periodic 7 months maximum period residence programme with 1 wEEK/MONTH will not only
allow prize-winners and company directors to keep running their company where they are located
but also to take part in the workshops scheduled according to their professional timetables.
The Maison Méditerranéenne des Métiers de la Mode will also grant the prize-winner a lump sum of
2,000 euros inclusive of all tax to make an exclusive model related to one theme only. This model will
belong to la Maion de la Création. It will be delivered November 30th 2012 at the latest. This model
will be displayed during the Marseille Provence 2013, European Capital of culture festivities.
MAISON MÉDITERRANÉENNE DES MÉTIERS DE LA MODE
11, LA CANEBIèRE BP 72249 – 13211 MARSEILLE CEDEx 1
T. 04 91 14 92 05 – F. 04 91 14 92 04
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COMPANy PRESENTATION
COMPANy NAME
BRAND OR MAkER’S LABE
EQUITy CAPITAL
CAPITAL ALLOCATION
LEGAL STATUS
DATE OF CREATION
NATIONALITy
TAx SySTEM
ADDRESS OF ThE REGISTERED OFFICE
TELEPhONE NUMBER
FAx NUMBER
WEBSITE ADDRESS
E-MAIL
ShAREhOLDERS / FINANCIAL PARTNERS
NATURAL PERSON(S)
NAME
LEGAL ENTITy
NAME
SALARIED EMPLOyEES
NUMBER
POSITION IN ThE COMPANy
11

2010/2011 TURNOvERS
TURNOvER AMOUNT
NET INCOME FROM OPERATIONS- PROFIT AND LOSS-
ExPORT PERCENTAGE
GEOGRAPhICAL DISTRIBUTION IN ThE USA
GEOGRAPhICAL DISTRIBUTION IN EUROPE FRANCE, ITALy, BELGIUM...
GEOGRAPhICAL DISTRIBUTION IN ASIA JAPAN,ChINA, hONG kONG….
TRADE REGISTRATION NUMBER
SIRET NUMBER FOR FRENCh COMPANIES ONLy
APE OR NAF NUMBER FOR FRENCh COMPANIES ONLy
DATE OF COMPANy REGISTRATION
COMPANy LINE OF BUSINESS
MAISON MÉDITERRANÉENNE DES MÉTIERS DE LA MODE
11, LA CANEBIèRE BP 72249 – 13211 MARSEILLE CEDEx 1
T. 04 91 14 92 05 – F. 04 91 14 92 04
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hUMAN RESSOURCES – 1/3-
COMPANy DIRECTOR
NAME
FORENAME
DATE OF BIRTh
PLACE OF BIRTh
ADDRESS
ZIP CODE
TOWN
TELEPhONE NUMBER
MOBILE PhONE NUMBER
E-MAIL ADDRESS
AGE
EDUCATION AND QUALIFICATION
hAvE yOU EvER WON ANy PRIZE OR BEEN GRANTED ANy hELP –FINANCIAL
OR NOT- IN 2007/2008/2009/2010/2011 ?
IF ANy hELP hAvE BEEN GRANTED, SPECIFy WhICh ONES AND ThE AMOUNT
OF ThEM.
ARE yOU CURRENTLy UNDER CONTRACT AS A DRESS DESIGNER OR A CONSUL-
TANT TO ANy BRAND ? WhICh ONE(S) ?
13

hUMAN RESSOURCES – 2/3-
ThE EMPLOyEES
NAME
S Salaried worker
h helper
SP Spouse
SS Salaried spouse
AP Apprentice
TW TEMP WORkER
O Other
STATUTS
(1)
AGE
NBR OF
yEARS
IN ThE
FIRM
QUALIFICATION
WORkING
TIME
MAISON MÉDITERRANÉENNE DES MÉTIERS DE LA MODE
11, LA CANEBIèRE BP 72249 – 13211 MARSEILLE CEDEx 1
T. 04 91 14 92 05 – F. 04 91 14 92 04
POSITION WAGE CONTRACT TyPES
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hUMAN RESSOURCES – 3/3-
BUSINESS PARTNER(S) PRESENTATION
One form per person
NAME
FORENAME
POSITION IN ThE FIRM
DATE OF BIRTh
PLACE OF BIRTh
ADDRESS
ZIP CODE
TOWN
TELEPhONE NUMBER
MOBILE PhONE NUMBER
EDUCATION AND QUALIFICATION
PROFESSIONAL ExPERIENCE
Specify the name of your employers, your positions and working periods.
15

BANk DETAILS- ENCLOSE ThE PARTICULARS OF
yOUR BANk ACCOUNT-
NAME OF ThE BANk
BRANCh ADDRESS
BANk CODE
ACCOUNT NUMBER
SWIFT
AGENCy CODE
kEy
I, the undersigned, declare on my own responsibility all the documents submitted to the association
The Maison Méditerranéenne des Métiers de la Mode and will not declare it responsible for any
damage, loss or theft caused to my file. After expiration of the file retrieval deadline, The Maison
Méditerranéenne des Métiers de la Mode will not have any further responsibility for the documents.
I declare to be awware that the 2012 prize-winner application form will become the property of the
Maison Méditerranéenne des Métiers de la Mode.
NAME
DATE
SIGNATURE
MAISON MÉDITERRANÉENNE DES MÉTIERS DE LA MODE
11, LA CANEBIèRE BP 72249 – 13211 MARSEILLE CEDEx 1
T. 04 91 14 92 05 – F. 04 91 14 92 04
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yOUR PROJECT
17

DESCRIBE yOUR PROJECT AND PERSONAL AMBITION AS WELL AS ThE
REASON Why yOU hAvE DECIDED TO APPLy FOR ThE « MAISON DE LA CRÉA-
TION 2012 » CONTEST.
MAISON MÉDITERRANÉENNE DES MÉTIERS DE LA MODE
11, LA CANEBIèRE BP 72249 – 13211 MARSEILLE CEDEx 1
T. 04 91 14 92 05 – F. 04 91 14 92 04
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ThE COLLECTION, ThE PRODUCT, ThE CONCEPT
kIND OF PRODUCTS DISPLAyED
MAN
WOMAN
ACCESSORIES, WhICh ONES ?
UPMARkET CRAFTS AND COUTURE
UPMARkET MANUFACTURED ITEMS
DATE OF yOUR FIRST APPEARANCE IN ThE MARkET
DATE OF yOUR SECOND APPEARANCE IN ThE MARkET
PLACE(S) WhERE ITEMS ARE MANUFACTURED-COUNTRy(IES) / COMPANy(IES)
AvERAGE NUMBER OF ITEMS PER COLLECTION / BREAkDOWN OF SALES
FABRICS USED
ORIGIN- INNOvATIvE FABRICS- PATTERN CREATION
PRICE RANGE
SMALL PIECES-tee-shirts,tops
MEDIUM-SIZED PIECES- skirts, trousers
BIG PIECES-coats and suits
AvERAGE PROFIT MARGIN PER ITEM
19

DESCRIBE hOW yOUR PRODUCTS ARE PUT ON ThE MARkET
Answer the following questions, keeping in mind a three-year period goal
ShOWROOMS yES NO
SALES REPRESENTATIvES yES NO
I AM IN ChARGE OF IT yES NO
TRADE FAIRS yES NO
FAShION ShOWS yES NO
ONLINE ShOPPING SITES yES NO
ONE MAN-ShOP-SPECIFy ThE LOCATION, ThE NUMBER OF EMPLOyEES, ShOP
SURFACE, ShOP RENT-IF DIFFERENT FROM ThE REGISTERED OFFICE-AND ThE
TURNOvER
DISTRIBUTION IN MULTIBRAND ShOPS AND DEPARTMENT STORES
-list all the points of sale
TRADE FAIRS Which ones ? How often ? In France and/or abroad ?
ShOWROOMS Which ones ? How often ?
ONLINE ShOPPING SITES
ONE-MAN BUSINESS- WEBSITE ADDRESS
ON vARIOUS ONLINE ShOPPING SITES
Specify the names of the sites and addresses, the purchase rates and terms of sale.
MAISON MÉDITERRANÉENNE DES MÉTIERS DE LA MODE
11, LA CANEBIèRE BP 72249 – 13211 MARSEILLE CEDEx 1
T. 04 91 14 92 05 – F. 04 91 14 92 04
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ADvERTISING
WhAT ARE yOUR ADvERTISING AND COMMUNICATION TOOLS ?
CATALOGUES yES NO
PRODUCT FOLDERS yES NO
SNAPShOTS yES NO
MAILING yES NO
NEWSLETTER yES NO
COMMUNICATION STRATEGy- hAvE yOU EvER ThOUGhT OF GETTING ThE
hELP OF A PRESS
ATTAChÉ ? yES NO
WhICh ONE ?
DO yOU hAvE A WEBSITE TO DISPLAy yOUR PRODUCTS?
yES NO
ARE yOUR PRODUCTS DISPLAyED ON OThER WEBSITES ?
yES NO
WhICh ONES ?
21

ThE PROJECT DEvELOPMENT PROCESS OvER A
ThREE-yEAR PERIOD
STRATEGy
DEvELOPMENT
NEED IDENTIFICATION OvER A ThREE-yEAR PERIOD
MAISON MÉDITERRANÉENNE DES MÉTIERS DE LA MODE
11, LA CANEBIèRE BP 72249 – 13211 MARSEILLE CEDEx 1
T. 04 91 14 92 05 – F. 04 91 14 92 04
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FINANCIAL MANAGEMENT
WhO IS IN ChARGE OF ThE FINANCIAL MANAGEMENT OF ThE COMPANy ?
AFFIDAvIT
I, ThE UNDERSIGNED DO hEREBy CERTIFy
ON My WORD OF hONOUR ThAT I hAvE NEvER BEEN SUBJECTED TO ANy
SUSPENSION OF BANkING PRIvILEGES OR ANy REGISTRATION ON ThE
PAyMENT INCIDENTS REGISTER- PIR- AND ThAT I AM UP TO DATE WITh
My SOCIAL SECURITy AND TAx CONTRIBUTIONS.
NAME DATE SIGNATURE
23