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the abbreviated reign of “neon” leon spinks

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UNDERSTAND THE MARKET 137<br />

baby-boom generation still had its naïveté and illusions. In <strong>the</strong> mid-1990s,<br />

three <strong>of</strong> <strong>the</strong> former Monkees went on a 30th-anniversary reunion tour,<br />

and proved as zany and lovable as ever.<br />

OTHER UNFORTUNATE PAIRINGS<br />

• Bruce Springsteen and Anne Murray, 1974. Lightweight folksinger<br />

Murray, who had a few Top 40 radio hits, made <strong>the</strong> mistake<br />

<strong>of</strong> hiring a <strong>the</strong>n largely unknown Springsteen to open a New<br />

York concert, not realizing how badly she would be upstaged by<br />

<strong>the</strong> high-energy rocker. It was <strong>the</strong> last show that <strong>the</strong> Boss didn’t<br />

headline.<br />

RECIPE FOR DISASTER<br />

Concert Fiasco Flambé<br />

Ingredients<br />

1 masterfully marketed, minimally musical pop<br />

group<br />

1 provocative, R-rated opening act<br />

10,000 or so teenyboppers with short attention<br />

spans<br />

Alcohol and controlled substances to taste<br />

Marinate opening act in generous quantities <strong>of</strong><br />

alcohol and drugs. Mix with impatient teenyboppers<br />

and let simmer on open flame until <strong>the</strong> pot boils over.<br />

Serve pop group separately.

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