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the abbreviated reign of “neon” leon spinks

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OOPS 190<br />

introduce <strong>the</strong>m to Office’s powerful, potentially drudgery- saving fea-<br />

tures. “It looks like you’re writing a letter,” for example, was intended to<br />

guide <strong>the</strong>m to new Word features that enabled users to format a document<br />

without relying on complicated tab commands.<br />

The problem, Pratley noted, was that Clippy not only <strong>of</strong>fered <strong>the</strong><br />

suggestion for <strong>the</strong> first document in which a user typed “Dear” followed<br />

by a string <strong>of</strong> words, but also every time it saw that combination in a<br />

document <strong>the</strong>reafter. “Compounding things was that this tip did not have<br />

a way for <strong>the</strong> user to turn it <strong>of</strong>f, and it was a little too per sistent before giving<br />

up,” he wrote. And many people, as it turned out, didn’t want Clippy’s<br />

help at all. Steven Pemberton <strong>of</strong> <strong>the</strong> National Research Institute for Ma<strong>the</strong>matics<br />

and Computer Science in <strong>the</strong> Ne<strong>the</strong>rlands found that older users<br />

liked help from intelligent agents, while younger, more savvy ones—accustomed<br />

to solving problems on <strong>the</strong>ir own—found <strong>the</strong>m annoying.<br />

Clippy’s looks and manner were ano<strong>the</strong>r miscalculation. In retrospect,<br />

Pratley wrote in his Web log essay, <strong>the</strong> dog might have been a better<br />

choice as a default—“he was cute, and animated to be subservient and<br />

harmless, whereas Clippy was sassy and annoying.” Computer journalist<br />

Peter Lewis likened him to Jar Jar Binks, a computer-generated character<br />

in <strong>the</strong> Star Wars fi lms The Phantom Menace and Attack <strong>of</strong> <strong>the</strong> Clones,<br />

whom legions <strong>of</strong> hard-core fans <strong>of</strong> <strong>the</strong> series found insufferable. Nisha<br />

Dharna, a computer science student at Sou<strong>the</strong>rn Illinois University, did a<br />

study in which sixty test subjects learning tasks on a computer received<br />

assistance from one <strong>of</strong> three animated intelligent agents—a genie, a spacecraft,<br />

or a human being. The group receiving assistance from <strong>the</strong> spacecraft<br />

showed <strong>the</strong> most anxiety, while <strong>the</strong> subjects getting help from <strong>the</strong><br />

human being were <strong>the</strong> least nervous and made <strong>the</strong> fewest errors. Dharna<br />

inferred that Clippy might not have seemed so irritating if it had been<br />

designed to look more like a person.<br />

In a recent paper on human-computer relationships, Boston University<br />

researcher Timothy W. Bickmore and <strong>the</strong> Massachusetts Institute<br />

<strong>of</strong> Technology’s Rosalind W. Picard noted that Clippy’s habits <strong>of</strong> barging

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