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the abbreviated reign of “neon” leon spinks

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Lesson #18<br />

BEWARE THE<br />

PROFITING PROPHET<br />

<strong>the</strong> y2k scare<br />

To nervous Americans on <strong>the</strong> eve <strong>of</strong> <strong>the</strong> 21st century, a<br />

couple <strong>of</strong> missing digits in a computer program foretold<br />

a looming techno- apocalypse. So a few entrepreneurs did<br />

what <strong>the</strong>y do best: turned fear into cash.<br />

YOU MAY HAVE been one <strong>of</strong> those people who woke up on <strong>the</strong><br />

morning <strong>of</strong> January 1, 2000, and flipped on <strong>the</strong> TV to discover that civilization<br />

had not disintegrated into chaos. You may even have felt a bit <strong>of</strong><br />

buyer’s remorse. That $1,495 twelve-month supply <strong>of</strong> dried beans and<br />

fruit, <strong>the</strong> $7,000 “survival dome” tent, <strong>the</strong> boxes <strong>of</strong> shotgun shells and<br />

hundreds <strong>of</strong> rolls <strong>of</strong> toilet paper that you stashed in <strong>the</strong> basement—which<br />

undoubtedly would have been prized commodities for barter, had <strong>the</strong><br />

apocalypse arrived as predicted—suddenly didn’t seem like such wise<br />

purchases after all. But you can take solace in this: You may have been<br />

bamboozled by <strong>the</strong> prophets <strong>of</strong> doom, but you weren’t alone.<br />

Millions <strong>of</strong> o<strong>the</strong>r Americans were similarly convinced that <strong>the</strong>ir<br />

computers’ inability to distinguish between <strong>the</strong> years 2000 and 1900—a<br />

s<strong>of</strong>tware glitch that became known as <strong>the</strong> Y2K bug—would trigger a cataclysmic<br />

upheaval. A January 1999 Time/CNN poll reported that nearly<br />

60 percent <strong>of</strong> Americans were “somewhat” to “very” concerned about<br />

Y2K. An even more astonishing finding: one in ten Americans expected<br />

Y2K to bring <strong>the</strong> end <strong>of</strong> <strong>the</strong> world as we know it—or “TEOTWAWKI,”

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