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BRUSSELS SOFTWARE CLUSTER - Bruxelles Invest & Export

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getyoo<br />

medIa deVelopment<br />

rue des tanneurs 60a<br />

B-1000 Brussels (Belgium)<br />

phone : +32 2 548 70 27<br />

fax : +32 2 512 39 46<br />

e-mail :<br />

hello@getyoo.com<br />

website :<br />

http://getyoo.com<br />

Contact person<br />

Geoffroy Simon<br />

function<br />

Chief Operating Officier and Co-<br />

Founder at Getyoo<br />

date of establishment<br />

April 2009<br />

number of employees (in Brussels)<br />

11<br />

turnover (€)<br />

655 000 €<br />

activities in others countries<br />

Hong-Kong, China, Brasil<br />

44<br />

<strong>SOFTWARE</strong> IN <strong>BRUSSELS</strong><br />

general description<br />

Getyoo is a privately funded startup based in<br />

Brussels, Belgium, that develops nFC-based<br />

interactive solutions for the event and meetings<br />

industry. we also develop projects for the tourist,<br />

marketing and retailers industries. Getyoo take<br />

place where information exchanges are central.<br />

developed products<br />

Getyoo events solutions are aimed at facilitating<br />

exchanges between the real world and the virtual<br />

universe using very simple tools. Using a simple<br />

wireless device, the Clickey, or RFId smartcards,<br />

attendees can pick up digital media on exhibitors or<br />

sponsors stands, exchange digital business cards<br />

or even interact on social networks like Facebook,<br />

Twitter or Linked In.<br />

The cards can be linked to attendees' digital business<br />

cards or social network accounts (Linked In,<br />

Facebook or Twitter). A simple wave of the card<br />

in front of an nFC reader allows to select digital<br />

information from an exhibitor booth (pdf brochures,<br />

videos, websites, podcasts...) The information becomes<br />

instantly available on an online deposit box<br />

which is accessible through the email users receive<br />

upon registration or through the event website<br />

using the 4 digits code printed on their card.<br />

The card also allows attendees to automatically<br />

like, post updates, add contacts, check in and post<br />

photos to their Facebook or Linked In profile in seconds<br />

! Our service also provides real time statistics<br />

and analytics to exhibitors and event organizers.<br />

targets and references<br />

events organizers, industries and<br />

companies<br />

B2B: Intel, European Business Summit, Emakina,<br />

FERMA, EwEA, etc. B2C: InG, Mini, Vitamin water,<br />

Vedett, PIAS, Apéros Urbains, Grand Marnier, etc.<br />

tourist industries<br />

Public: Brussels capital region (Belgium), Museum<br />

(MIM), etc.–Up to 150 public places. Private: Hotels,<br />

shops, restaurants, retailers, bars, etc.–Up to 500<br />

companies.<br />

Innovative aspects/advantages<br />

Our services generate new revenue streams for<br />

event organizers while improving exhibitors' or<br />

sponsors' leads and return on investment. High<br />

visibility, more leads, a better follow up and statistics<br />

are guaranteed for exhibitors / sponsors.<br />

It limits paper waste and is an efficient solution<br />

for attendees to avoid carrying heavy bags loaded<br />

with paper documents. All information collected<br />

CUSTOMER RELATIOnSHIP MAnAGEMEnT (CRM)<br />

COnTEnT&COLLABORATIVE MAnAGEMEnT<br />

BUSInESS InTELLIGEnCE (BI)/SEMAnTIC<br />

InFRASTRUCTURE&SECURITy<br />

on an event is directly stored online which facilitate<br />

transport for attendees coming from abroad.<br />

Exhibitors can increase their leads by getting<br />

contact details of people who selected information<br />

on their booth while they were busy with other<br />

prospects. They can also improve their follow up<br />

by identifying people's interests in their products<br />

and demographic data thanks to their online administration<br />

tool.<br />

For the advertiser, the advantage is clear: the many<br />

people implied in the fun experience at the event<br />

will be as many relays of information to their networks<br />

of online contacts

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