January - Stylist and Salon Newspapers

nwstylist.com

January - Stylist and Salon Newspapers

NORTHW EST

Economic Shift

Thrive or Survive .

It’s a Matter of Choice

Top 10 Spa Trends

for 2010

JANUARY 15 - FEBRUARY 15, 2010 | VOLUME XXVI | NUMBER 2 | ISSUE 298

Let’s Get Ready to Rumble .

Salon Product vs.

the Drug Store Stuf

& SALON NEW SPAPER

THE BUSIN ESS O F: HAIR | N AILS | SKIN CARE

Photo courtesy of HBL Hair Care


OREGON & SW WASHINGTON SALONS

Albany

Heritage Mall (541) 928-7094

Aloha

Farmington (503) 642-0902

Beaverton

Fashion Square (503) 641-5308

Murray Crossing (503) 627-9005

Murrayhill Marketplace (503) 590-5693

Walker Road Fred Meyer (503) 690-6764

Bend

Bend Fred Meyer (541) 388-9097

Camas, WA

Riverstone Market Place (360) 253-5484

Clackamas

Sunnyside Village (503) 658-6111

Clackamas Promenade (503) 786-5144

Corvallis

Corvallis Business Park (541) 752-1152

Eugene

Commerce St. Plaza (541) 342-4247

Gresham

Hogan Plaza (503) 492-2766

Wood Village Town Center (503) 669-1030

Hillsboro

Hillsboro Fred Meyer (503) 259-9019

Hillsboro Market Center (503) 640-6554

Streets of Tanasbourne (503) 439-3313

Sunset Fred Meyer (503) 640-6870

Hillsboro Promenade (503) 356-8512

Tanasbourne Village (503) 531-8898

Lake Oswego

Palisades Market (503) 699-9967

Oswego Lake Town Center (503) 635-1044

Longview,WA

Triangle Mall (360) 423-2099

Fred Meyer (360) 575-8200

McMinnville

McMinnville Retail Center (503) 474-1568

McMinnville Market Center (503) 474-3853

Milwaukie

Oak Grove Market Center (503) 659-1657

Newberg

Columbia River Bank Bldg (503) 538-6943

SPOKANE & NORTH IDAHO SALONS

Cheney

Cheney Plaza (509) 559-5505

Liberty Lake

Liberty Lake (509) 921-6677

Post Falls, ID

Post Falls Wal-Mart (208) 773-8348

Spokane Valley

Sullivan & Broadway (509) 921-0619

Valley Plaza (509) 921-1563

Coeur d'Alene, ID

Coeur d'Alene Costco (208) 765-2940

Hayden Target (208) 762-5568

Oregon City

Beavercreek Rd. (503) 557-2311

Portland

Bethany Village (503) 533-8942

Eastport Plaza (503) 777-9194

Gateway (503) 253-3211

Glisan Street Station (503) 253-6540

Johnson Creek Fred Meyer (503) 777-6280

Lloyd Center Area (503) 288-8032

Portland State University (503) 227-3688

Mall 205 (503) 253-4630

Sunset Mall (503) 520-0686

West Hills Plaza (503) 297-1876

Redmond

Nolan Town Center (541) 923-5554

Sandy

Sandy Shops at Fred Meyer (503) 668-6260

Salem

Evergreen Plaza (503) 391-5160

South Commercial (503) 581-6977

Devonshire Shops (503) 588-7310

Keizer Station (503) 390-3620

Sherwood

Langer Farms (503) 925-9187

Springfield

Pioneer Plaza (541) 988-0310

St. Helens

St. Helens Shops (503) 397-9941

Tigard

Barrows Crossing (503) 521-0406

Tigard Towne Center (503) 639-8350

Tualatin

Nyberg Creek Crossing (503) 691-8939

Vancouver, WA

Columbia Tech Center (360) 896-0157

Crossroads Center (360) 546-2535

Hazel Dell (360) 696-1979

Mill Plain Plaza (360) 896-2099

Padden Market Center (360) 253-3002

West Linn

River Falls Center (503) 655-5584

Wilsonville

Village At Mainstreet (503) 582-1401

Spokane

5 Mile Plaza (509) 324-8908

13 & Grand (509) 363-1824

57th & Regal (509) 443-8850

Indian Trail (509) 242-0728

Airway Heights (509)-747-2196

Market Center (509) 344-0397

Northpointe Plaza (509) 466-8379

Trent & Argonne Center (509) 892-1410

®

Relax. You’re at Great Clips.

Visit our web site and apply on-line www.greatclips.com


Focus on the Client in 2010 — It’s Not Just about the Haircut

By Scott Missad, president of The Agility Group

Throughout 2009, you heard discussion after

discussion about how economic conditions

were impacting salons and spas. However, in

2010, it’s time to stop focusing on the economy

and focus 100 percent on the client.

If you aren’t careful, you can get caught

up in the media hype, make decisions based

solely on the economy and get as depressed, as

many other business owners have. However,

focusing on the client allows you to get back to

the purpose that you’re in business—to help

your clients look and feel their best.

So what does that look like? First and

foremost, as a salon or spa owner, a service

provider and as a team, it means focusing on

your existing clients. These clients need to

be catered to at a much higher level, because

value as a proposition in their minds is much

different—and even more important—than

it has ever been. With every visit and every

experience, give them greater perceived value

for the same amount of money.

Second, whether you’re an employee or

independent contractor, as a hairdresser, nail

technician, esthetician, makeup artist or other

service provider, examine how you balance

your activities. Quite often, you spend up to

95 percent of your time, energy and money on

the technical service. Today, 95 percent of your

Introducing

Salon Lasers

Premiere

time must be dedicated to learning how to

upgrade the client’s experience by interacting

with people on an extremely high level.

That means re-engaging your existing

clients at every interaction. That includes making

sure the greeting, shampoo, consultation,

recommendation for product and training in

how to do their own hair, skin or nails at home

is off the charts in how great it is EVERY time.

It’s critical that you learn how to be comfortable

talking to them about spending money

on services and products. The quality of the

service today is a given—not a competitive

edge.

An important step is to seek out training

in areas that might not have anything to do

with the beauty industry – public speaking,

communications, marketing, sales. Many are

offered locally and are inexpensive including

programs that teach you how to rebalance and

create an experience for your clients that gives

them a wow at every touch point.

The shampoo and scalp massage must

provide an excellent experience in addition to

the cut. Your attitude and how you dress must

be impeccable at every turn—no matter how

many times you’ve serviced that client. You

can’t take any client for granted. The biggest

challenge is to not become routine but to make

every touch point in every service special.

The

Before Laser

Third, salon owners have less room for

error. Every new client costs so much more to

get than she did in the past. In the past, most

salon owners operated by their gut. Today, you

need to use data and be driven by a process.

That means learning who your clients are,

where they are coming from and then how to

attract similar people, who will also enjoy the

experience at your salon or spa.

Fourth, you must have the knowledge

and skills to service ALL of a client’s needs. At

Strictly Business, our mantra is “productivity

per client.” We are transitioning from a technical

driven industry to an experience driven

industry. It’s more about how the client feels

about the service she experienced than the

technical expertise of the service itself. Clients

are also spending more based on the experience.

That means today’s goal is to make the

total client experience more important than

the individual service.

You need to be able to look your client

in the eye, talk with her, ask questions, and

make professional recommendations. Those

interpersonal skills are required to making the

client feel comfortable during her experience.

Clients are already assuming the technical

skills are superior; it’s the experience that both

creates the difference in her mind and allows

you to generate add-on sales.

Next Big Thing

After 7 Weeks

One of the biggest mistakes salon professionals

have made over the years is to think

they’re friends with their clients—especially

long-time clients. That leads into assuming

that they’ll always stay with you. But you can’t

take anything for granted any longer. Clients

have too many options for their beauty services

and products, expect a great value for their

money and are willing to go somewhere else

when they don’t feel valued.

The bottom line is: look at what you can

be doing differently to overcompensate for the

economic conditions. Are some salons down?

Yes. But I know of plenty of others who are

still full and making money – and you can be

one of those, too, starting today. Look at what

they do differently. The economy hurts the

average performers – not those who make the

extra effort.

You need to have the skills to make clients

feel special. They will choose to spend money

with you because of how you make them feel.

Look beyond doing a great service and take

the opportunity to wow your clients at every

opportunity. It hasn’t been about the haircut

for 20 years.

Scott Missad is president of The Agility Group, producer of Strictly Business,

which provides training for market leadership salons and spas. Reach him at

scottm@theagilitygroup.com or visit www.theagilitygroup.com

for Salons

After 28 Weeks

You Y can own the new Premiere professional Hair Enhancement Laser for

just j $3,995. This includes all equipment, training and materials you need

to t take advantage of this exciting new opportunity. Financing is available

for f qualified buyers. For more information call (866) 646-9050

or o visit our web site: www.SalonLasers.com

Salon Lasers

Better hair from the power of light

NORTHWEST STYLIST & SALON | JANUARY 2010 |


In this issue...

6

7

8

Blue Highways

After hearing the warnings of

the recession coming last year,

Jerry Tyler made the decision to

not participate in the upcoming

economic downturn. Here he tells

you why.

Esthetic Endeavors

The new year brings with it new

beginnings and new opportunities.

Judith Culp suggests it’s

time to go back to the business

plan. We need to evaluate every

service we off er, every product

we use and retail.

Beauty Business Buzz

Clients are looking for guidance

on how to get the best product

for the best price. It’s time to

start educating on what salon

products have to off er your

clients and how your products

beat the competition.

Focus on the Client . . . . . . . . . . 3

Spa Trends for 2010 . . . . . . . . . . 5

School Owner Sees Results. . . . . 6

Blue Highways . . . . . . . . . . . 6

Esthetic Endeavors . . . . . . . . 7

Inland Empire Winners . . . . . . 7

Beauty Business Buzz . . . . . . . 8

Three Months of Marketing . . . 8

The Nail Extension . . . . . . . . 10

Y Chrome . . . . . . . . . . . . . 12

Oregon Board News. . . . . . . 13

Washington Board News . . . . 14

Classifi eds . . . . . . . . . . . 15-17

Raising Prices . . . . . . . . . . . 18

Calendar . . . . . . . . . . . . . . 18

What’s New in the Market . . . 19

On the cover...

HBL Hair Care

Hair: Kyle Poff

Hair: Araz Sinblian

Makeup: Michele Write

Photo: Allen Carrasco

4 | JANUARY 2010 | NORTHWEST STYLIST & SALON

The Year of Client Experience

From the Editor

Lisa Kind

2010 marks the beginning of a new decade.

This is the year of renewed client experience.

In this issue, we explore how to give

your client more value for their dollar in

order to be successful in the upcoming year.

Scott Missad believes we are transitioning

from a technical driven industry to an experience

driven industry. On page 3, he reminds

us to focus on the client experience in 2010.

Look beyond doing a great service and take

the opportunity to wow your clients at every

opportunity. It’s not just about the haircut

anymore.

From every visit and every salon experience,

giving your client more value for their

money is more important than ever. Judith

Culp, page 7, suggests going back to the

business plan. It is time to evaluate every

service offered and every product used. New

beginnings bring new opportunities. Now is

the time to assess our products, services, and

business to make sure we are getting the best

advantage of them.

With the impact the recession is still

making on the economy, consumers are

more aware of how and where they spend

their dollars. They are hungry for comfort

and small indulgences. On page 8, marketing

expert Elizabeth Kraus suggests focusing your

marketing messages in 2010 on the moments

of comfort and indulgence your products and

services can provide.

The beauty industry has done a great job

creating the idea of “exclusive” and “luxuri-

ous” when it comes to salon products. But

right now those concepts equal “too expensive”

to the salon client. Charlene Abretske,

page 8, notes clients are looking for guidance

on how to get the best product for the best

price. It is time to start educating on how

salon products can beat the competition in

quality and price.

On page 6, Jerry Tyler believes it is a matter

of choice whether you flourish in today’s

economy or struggle to survive. Perception

equals reality. If you choose to only see doom

and gloom around you that will be your

reality. If you choose to see personal and

professional abundance you can prosper in

this current economic situation.

On page 10, Vicki Peters answers one

reader’s question about doing nails in today’s

economy. Even veteran technicians aren’t immune

to this troubled economy. Read Vicki’s

article to find out how you can overcome this

economic turbulence in 2010 by doing your

homework, raising your prices, retailing and

marketing yourself.

Turn to page 5 to read SpaFinder’s

prediction of emerging trends that will shape

the salon and spa world in the upcoming

year. A common thread among these trends

is that every one represents a benefit to the

consumer: health, wellness, and the ideal

experience.

Don’t forget to become a fan on our

new Facebook page. Go to www.facebook.

com/StylistNewspapers and let us know what

is on your mind.

Stylist Newspapers wishes everyone a happy

New Year. Here’s to a New Year with new

opportunity of growth and abundance.

NAHA and Beacon Entry Deadlines

NAHA 21: Entry Deadline – Feb. 8, 2010 The North American Hairstyling Awards

(NAHA) is one of the most prestigious photographic beauty competition in North America,

celebrating the artistry and skill of the professional salon industry. NAHA 2010 will be held

on July 18, 2010 at the Mandalay Bay Resort during PBA Beauty Week. NAHA will include

a new category - Salon MBA (Salon Master of Business Award) for 2010. This new category

is open to strategic, business-savvy salon owners generating at least $300,000 and provides

an opportunity for owners to showcase their salon. Entering NAHA has never been easier.

Entrants should visit probeauty.org/naha to begin the online entry process as well as access

tools designed to help make entries as successful as possible.

BEACON 2010: Entry Deadline - March 1, 2010 Beacon offers an opportunity for

cosmetology students to gain in-depth knowledge of the industry, as well as to network with

and learn from some of the most successful salon/spa owners. At Beacon, students learn

valuable insight into what salon owners are looking for in new talent and how to market

themselves to potential employers. Beacon is limited to just 100 cosmetology students and is

held during PBA Beauty Week.

For 2010, all Beacon entries must be submitted online. Student entries, which must

include a professional resume, portfolio of images and professional marketing piece, are

judged on creativity, presentation and content. The skills in the entry process help take

entrants from student to interviewee to salon professional, even if they are not selected as a

Beacon attendee. For information on Beacon and how to enter, go to probeauty.org/beacon.

Northwest Stylist & Salon

Volume XXVI, Number 2, Issue 298

January 15 - February 15, 2010

Founded 1984 by David Porter

Published monthly by

Holland Graphics, Inc.

1750 SW Skyline Blvd., Suite 24

Portland OR 97221

Toll-free (888) 297-7010

or (503) 297-7010

Fax (503) 297-7022

E-mail: editor@nwstylist.com

Web site: www.nwstylist.com

Publisher Holland Graphics, Inc.

Managing Editor Lisa Kind

Production Manager Joel Holland

Advertising Director Marcy Avenson

Art Director Erica Gibson

Classified Sales Kelly Smith

Contributing Writers:

Judy Culp, Jerry Tyler, Vicki Peters,

Charlene Abretske, Steve Sleeper,

Elizabeth Kraus, Neil Ducoff, Scott Missad,

Susie Ellis, Jon Gonzales

Oregon Board of Cosmetology

Kraig Bohot, Communications Officer

Washington State Advisory Board

Trudie Touchette, Administrator

Susan Colard, Assistant Administrator

NW STYLIST & SALON is mailed free of charge to

licensed salons and barbershops, booth renters and

beauty schools in Oregon and Washington. Circulation

is restricted to members of the beauty and barber

profession, its suppliers and students.

CONTRIBUTIONS OF PHOTOS, ARTICLES, etc.,

are welcome. Payment offered only when arrangements

are made in writing in advance with the editor/

publisher.

ALL MATERIAL COPYRIGHT 2010 by Holland

Graphics, Inc. and/or the bylined authors or photographers.

No part of this publication may be reproduced,

stored in a retrieval system, or transmitted, in any form,

or by any means, electronic, mechanical, photocopying,

recording or otherwise, without the prior permission of

the publisher.

OPINIONS AND ENDORSEMENTS herein are

the sole responsibility of the writers or advertisers

and do not necessarily represent the opinions of the

publisher or the State Boards of each state. Publication

of advertising contained herein does not constitute

endorsement. Columns are the opinions of the writers

and not those of the publisher. NW Stylist & Salon assumes

no responsibility for the claims of any advertiser

in their paid advertising nor in the promotional material

they provide either orally or in writing. Advertising

does not imply that the paper will provide any editorial

coverage, photos, calendar mention, or any other space

or consideration other than actual space purchased. All

advertising must be paid in advance of publication in

lieu of prior arrangements. Invoices paid after terms

will be subject to a 2.5% per month service charge.

Delinquent invoices may be subject to a handling fee

of 25%. Published rates are net. Agencies add 15% for

gross cost. No Agency discounts. In the event a suit or

action is brought to collect amounts due NW Stylist &

Salon shall be entitled to recover attorney fees and costs

incurred.

ADDITIONAL OR OUT-OF-STATE SUBSCRIP-

TIONS: For a one year subscription, send name,

address and zip with check for $20 payable to HOL-

LAND GRAPHICS, INC. to Subscriptions, NW Stylist

& Salon, 1750 SW Skyline Blvd., Suite 24, Portland,

OR 97221. Address changes require old mailing label.


Top 10 Spa Trends for 2010

By Susie Ellis, president, SpaFinder, Inc.

SpaFinder predicts emerging trends and

concepts that will shape the spa world in 2010

and beyond. A common thread among these

trends is that every one represents a benefit

to the spa-goer: Health, wellness, and the

ideal spa experience will be easier than ever to

achieve.

1) The New “P” Word. Goodbye, pampering.

Hello, prevention. Well, not so fast. It’s

more like, move over, pampering; hello,

prevention. Against the backdrop of a raging

healthcare debate, prevention is poised to be

the new “it” word. But rather than replacing

established industry concepts like pampering

and wellness, it’s a sharp (and smart) refocusing

of the conversation. Pampering, after all,

speaks to the stress-reduction goal of most

spa-goers, and that in itself is preventive.

2) Year of the Hammam. With spa-goers

increasingly seeking authenticity and that

magical spa experience that also offers true

results, the Middle Eastern hammam (hamam

in Turkey) represents one of the hottest trends,

albeit with a distinctly modern expression.

This is the year people who’ve never heard the

term hammam will hear it, and those already

familiar with it will learn of new places to

experience it.

3) Not “Going to,” But “Belonging

to” a Spa. No longer a place where you “go”

for the occasional treatment, spas are being

re-imagined as places of “belonging” – not

only literally, through the rise in membership

programs, but also in the ways spas are being

recast as social or communal hubs – contributing

the additional benefit of emotional health.

4) The Online Spa. 2010 will be a

watershed year for the spa industry’s virtual

presence. Consumers are already finding spas

online, booking treatments and classes online,

printing out instant gift certificates, shopping

virtual spa stores, and being influenced by online

reviews, for just a few examples. But there

is more to come. Get ready for having your

health information automatically uploaded for

online access by your spa or doctor, or for spas

to use software to allow price variation much

like that of the airlines.

5) The Hybrid Spa. The modern spa

is increasingly a hyphenated affair, with spas

incorporating far more fitness, fitness centers

incorporating more spa, hospitals incorporating

spa elements, and spas bringing in more

medical doctors and specialists. It’s one

integrated human body, after all, and the pure

spa is on the decline, while the hybrid spa is

busy inventing new you-name-it plugged-in

hybrid models.

6) The Price Is (Still) Right. 2009’s

headline spa story was the industry’s aggressive

response to the global recession and the focus

on deals, deals, and more deals. While there’s

a (cautious) consensus that the economy is in

recovery, there’s great news for consumers:

The spa bargains will continue apace, not only

straight discounting, but also more innovative

incentives designed to drive incremental

revenue and retain loyal customers.

7) Wellness Tourism Wows. Make room

for “wellness tourism,” a new term describing

travel across borders for preventive services,

diagnostics, spa and well-being vacations. The

concept is increasingly poised to become the

way we define our time away from home in

the future.

8) Scary and Silly Spa Stories Drive

Evidence, Science, and Standards. The

fallout from heavily publicized spa horror

stories—and the recession-driven consumer

insistence on no-gimmick treatments with

real, measurable benefits—will quicken a

rising trend: the demand for evidence-based

therapies, stricter industry standards, and

greater transparency to help spa-goers separate

the wheat from the chaff. Facts, evidence, and

science that support industry approaches will

move front and center, even at the cost of a

few diamond facials.

9) Diversity at a Tipping Point. For

years analysts have discussed how the spa

industry has been attracting new demographics

(men, teens, seniors, new ethnic groups). But

in 2010 diversity has reached a tipping point:

It has fully arrived, it’s here to stay, it’s done.

Set to explode: With 78 million American baby

boomers poised to enter their 60s, watch for

“silver spa-ing” to take off.

10) Stillness. The modern human

experience is an unprecedented amount of

sensory overload, noise, media stimulation.

We’re wired to the gills, spending nearly all

waking hours in front of TV and computer

screens—bombarded, texting, tweeting—now

even on airplanes. With the spa as one of the

last remaining sanctuaries of serenity, look

for the industry to put a new emphasis on

stillness. Spas will help clients move from

busy-ness and overload to stillness. “Sounds”

awfully good.

One thing these trends make clear: The

future of the spa world looks bright, with ever

more focus on emotional, spiritual, and physical

wellness and making it available to more

and more people worldwide.

This year SpaFinder’s 2010 Trends forecast were

reported at a Webinar presented by UCI Extension’s

Spa and Hospitality Management Certificate Program,

which is offered online and features in-depth

studies taught by industry professionals from all over

the United States.

SpaFinder, the global spa and wellness resource, bases this report on analysis

from a team of experts who visit thousands of spas each year, as well as

ongoing consumer and industry research. For information about SpaFinder,

please visit www.spafinder.com or for UCI Extension’s Spa & Hospitality

Management Certificate Program, visit www.extension.uci.edu.

First Step Footspa & Salon Disinfectant

Sensuous Solutions’

First Step Footspa & Salon

Disinfectant Cleaner is an

EPA REGISTERED,

ONE-STEP HOSPITAL GRADE,

Bactericide, Fungicide, and

Virucide used to disinfect pedicure

footspas, nail implements, and

salon/barber tools.

It meets or exceeds all State Board

requirements for complete disinfecting of

interior footspa surfaces, pipes, jets, screens, and

pump as it circulates through the entire system.

First Step kills 100% of microorganisms tested

against non-porous inanimate surfaces when

added to the footspa water.

Cost Effective

Use only 1/2 oz. per gallon

of water (compared to

others requiring 1 oz.)

Pre-Measured Accuracy

Disinfectant & Virucide

for Salon & Barber

Tools

Client Safety & Satisfaction is Our # 1 Priority!

Call (800) 578-1444

or email moreinfo@sensuoussolutions.com

www.sensuoussolutions.com

NORTHWEST STYLIST & SALON | JANUARY 2010 |


Portland School Owner Sees Results in

NAHA Winners and Former Students

Dianna Peterson, owner

of Beau Monde College

of Hair Design located in

Portland, Oregon, had the

unique opportunity to see

three former graduates from

her school walk across the

stage as past winners at the

North American Hairstyling

Awards (NAHA).

While attending the Professional

Beauty Association

(PBA) presentation of the

NAHA awards, Peterson

realized three of the past

winners were graduates of

hers. She thought, what an

amazing experience for a

school owner to have not

only students that aspire

such goals but also have

achieved them.

Crae Hasler-Elliott, 1996

Haircolor winner joined Ryan and

| JANUARY 2010 | NORTHWEST STYLIST & SALON

(Left to Right) DeAnnalyn Teal, Ryan Teal,

Dianna Peterson and Crae Hasler-Elliott

DeAnnalyn Teal 2008 winners of Salon Team of the year in the “red room” at Beau Monde

College and shared their inspirations with Peterson as well as their future goals including

competing again for the NAHA.

Some of the comments that stood out were things like “If you are interested in winning

a competition, do your research. Know what won in the past, find out who did the photography

was that took the winning pictures.”

“A good hairdresser should have up to five mannequins available at anytime to try things

out on.” This coming from a

group whose idea of fun is to

get together and try thing out on

“A good hairdresser should have

hair that have not been tried before

while having conversations

up to five mannequins available at

about everything from baking

hair to cutting holes in hair.

anytime to try things out on.”

Peterson joked a bit with

them about how they were

not the easier students. Ryan joked about how he had color all over his white lab jacket on

purpose so the roller set ladies would be afraid of him. It was interesting that they all said

they wanted to try different things and they were never told they couldn’t.

It is interesting that a small school from the Northwest should spawn so many talented

artists. Crae actually graduated before Ryan and DeAnnalyn and this unique group met as

professionals. Beau Monde College has received many letters and phone calls over the years

from graduates who have met great success from coast to coast and a few abroad as well.

The college has also hosted some international visits, The World Affairs Council of

Oregon, arranged to have some visitors from Israel and the West Bank who were looking at

vocational education in the U.S. “It was a great visit and of course we had them all braiding

hair,” exclaimed Peterson. “We also hosted 30 young women from Japan and treated them to

manicures and some nail art.”

Peterson said how busy they were in the Northwest hosting the annual event Day

of Education when the school basically puts on a show for the students. Over 40 salons,

barbershops, product representatives and platform artist were involved throughout the day.

Most of these vendors were also Beau Monde graduates giving the students a great opportunity

to network with professionals. The Open House and Student Competitions were

held on Dec 4, 2009. The students also did updo hairstyles for some of the school children

participating in the singing Christmas tree.

Next event will be at the Portland bridal show in January as well as starting up the high

school exploratory program in March and spring competitions.

Thrive or Survive in Today’s

Economy... It’s a Matter of Choice

Blue Highways

Jerry Tyler

After hearing the warnings of the recession

coming last year, I made the decision

I would not participate in the upcoming

economic downturn. Let me tell you why.

In 2007, I had the opportunity to travel

to Japan and visit with the vice president of

one of Japan’s largest haircolor companies (62

percent market share). We were talking about

what the future held for us and I asked the

group, “What do you see in the future for our

global economy and how are we going to deal

with it?”

They said, “A tsunami is coming; we need

to create new opportunities and diversify.”

It’s been over two years since I heard that

and I am reminded daily the wisdom behind

those words every time I see examples where

positive action is taken and there is abundance

to be gained…. Even in challenging

times such as these.

Now, as at no other time, perception equals

our individual and collective reality. Those

who choose to see doom and gloom around

them believe what they think to be real and

act out there lives accordingly.

On the other hand, those of us who

choose to use our vision to see and create new

opportunities, perhaps in ways never thought

of before, are increasing our personal and

professional abundance . The former is Life by

Default and the later is Life by Design.

This is not to say we are all immune from

the reality of the effects the economy is having

on us all. It is that space between what we

are receiving and how we deal with it.

Believe it or not we have a choice how we

react to this reality placed before us. Do we

allow the circumstances to dictate our profit

or loss or do we find positive alternatives to

grow beyond the status quo. It’s a matter of

choice. Some say “Maybe if I wait ,things

will get better,” or “If only they would do

something to fix this.”

Most of the world lives out their dayto-day

lives by abdicating their power to

someone or something else they believe is

more powerful and has more influence than

they do. They do so only because they are

hoping they will act in our best interests. We

only have to look at the state of our current

economy to see the long term effects of what

happens when this scenario is played out on

the global economic playground.

Can we raise the price of our salon and

spa services in these times? Yes, if we can

achieve the goal of exceeding the perceived

value of our services. Is the service we

provide far above and beyond that expected

by our clients? Do we provide value added

services that give added, unexpected satisfaction

to our salon and spa guests?

Will our clients purchase our professionally

prescribed salon products instead of

over-the-counter consumer brand products

even at an added price point? They will if

the features and benefits to the client are

presented in a way that gives greater value to

our salon brands over the big store products

and shows a real visible difference.

Are our product and service offerings current

with new market trends and customer

demand? Are we open to the suggestion of

extending ourselves beyond the expected and

are exceptional in our delivery? If we can

answer these questions in the affirmative then

our added value can command a higher price.

Sadly, many in a downturn resort to

discounting their services thinking this will

create a new and expanded client base. First

of all, discounting services costs the provider

money as price point differential must be

deducted as a loss. It also dilutes the value of

the service.

The experienced stylist creates customer

incentives to pay the established price point

for their products and services. Bundling

services and products at a percentage saving

to the client has been very successful in many

business models.

Customer loyalty rewards are another

incentive that encourages continued growth

and client retention. The costs of doing business

either individually or as a business are

continually rising. So a reasonable percentage

increase in fees is necessary to stay ahead of

the curve.

If we choose abundance instead of

reacting to scare tactics, we will be taking on a

mindset based on growth. If we see ourselves

as greater than what we used to be and act accordingly

with back-up support of continued

improvement in the services and products we

offer we will thrive in any economic situation.

Just remember it’s a matter of choice.

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective

on the solutions and challenges facing the beauty industry. Jerry Tyler has

been a stylist since 1975 serving as the former artistic director for Vidal Sassoon

Academy and currently as Director of Education for Carlton Hair salons.

He is also a licensed cosmetology instructor and has served as President of

the California State Board of Barbering and Cosmetology.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com


New Beginnings, New Opportunities

Esthetic Endeavors

Judith Culp

The new year brings with it new beginnings

and new opportunities.

This is good news. The esthetics industry

has been hit significantly by the economy in

some areas of the country.

Now, more than ever, clients are discriminating

in how they spend their dollars. They

still want our services but we have to make

sure they feel they are getting the “best bang

for their buck.”

We are all doing this. We are not just

spending, we are evaluating how we are spending

those hard earned dollars a little more

carefully.

It’s time to go back to the business plan.

We need to evaluate every service we offer,

every product we use and retail. We need to

ask ourselves, does each of these offer results

and quality that will please our clients? Are

there ways to enhance the value we are offering

to our clients? What can we do to enhance

the value of our services without increasing the

cost to offer them?

Do we have products or service options

that are languishing because we have forgotten

about incorporating or up-selling them? Maybe

it’s time for a revival. Is there a service that used

to be popular but now you find you are no

longer offering it? Why? Has it been replaced

with something better or just forgotten?

Are there products that are slow movers?

Why? It’s time to evaluate and be ruthless in

your scrutiny. Are the price points in line with

your business vision? What about packaging?

Maybe it’s time for a sale.

What you can’t move in a reasonable time

– donate to a worthy cause. There is usually a

group that provides shelter and transition for

women in crisis or victims of domestic violence.

These folks will be delighted to take your

unsold items. Some people also do well marketing

them via Craig’s list or E-bay and these are

options if you don’t mind the time involved but

be sure to remember to cover your shipping

costs in addition to the selling price.

Before replacing these items use the

evaluation you just performed to help analyze

and determine if they should be replaced

and if so, what specifications must the new

product meet. Not only does it have to be a

wonderful product, it needs to meet the needs

of the clients specifically served and must give

them value. This involves understanding our

demographics and having a clear target market.

We need to know our special niche.

It’s important to know exactly WHY clients

would come to us as opposed to the great

technician down the way. If this uniqueness

has gotten foggy then start off the new year

right by clarifying that. What can you offer that

will make you unique? This can be a product,

a service, a technique or ambiance.

The new year also brings out everyone’s

determination to make a fresh start and do

some self-improvement. This makes it a

perfect time to do the winter skin care series.

Microdermabrasion, peels, facial toning all are

wonderful ways to help the client’s skin look

and feel more youthful. Even better, they are

non-invasive and have no down time. Add

value to the series by including a distressing

or other bonus to the service rather than just

discounting.

It is important to keep in mind it’s not

always the lowest price people look for, it’s

often the best value. Sometimes clients want

to do mini-versions of a treatment to try and

bring down the price. If they do a mini-version,

will they get the same benefit? If not, then we

may be doing the client a disservice rather than

giving them a plus. Both microdermabrasion

and peels benefit from being done in a full facial

treatment so that hydration, serums or light

therapy can enhance their result.

Consider this: the Senate is considering

a five percent tax on cosmetic medical

procedures including both surgical and

non-surgical techniques to help finance health

care coverage. If passed, the bill will take effect

in January 2010. The good news is our esthetic

services will not be affected by this proposal. If

it passed, we just gain a marketing opportunity.

New beginnings may also include new

ways we are staying in touch with our clients

and keeping them up to date about new things

we are offering or reminding them of the

benefits we can give them. This might be by

sending out e-blasts, e-newsletters, Facebook,

Myspace, twitter or a fresh look for the business

website.

The abilities we have now to share information

without the expense of postage and

printing are awesome. Success is dependent

on keeping client contact information updated

and also allowing them the ability to opt-out

if getting too much mail is creating a negative

experience. What about a “special client’s club”

where they get an extra bonus for belonging

(financial or appointment commitment

required. What about a coupon of the month

club or posting?

Beginnings are opportunities and now is

the time to assess our products, services, and

business to make sure we can take the best

advantage of them.

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.

A CPCP permanent makeup technician for over 20 years she served a 4-year

term as a Director for the Society of Permanent Cosmetic Professionals, two

years as their president. She is president of Culp Enterprises Inc. and CEO of NW

Institute of Esthetics. Judy Culp is available for consulting. For more information

visit www.estheticsnw.com.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com

Winners Announced at

Inland Empire Competition

Over 100 people competed at the Inland Empire

Cosmetology Association’s “Haute Hair” Competition

and Runway Fashion Event held recently at

Northern Quest Casino in Spokane. The award

winners are listed below:

STUDENTS:

Ladies Fashion Hair Cutting — 1st: Alyssa

Sandahl, Glen Dow Academy Spokane; 2nd: Morgan

Tillman, Bluestone Academy Ellensburg; 3rd: Joslyn

Jones, Glen Dow Academy Spokane.

Gents Fashion Hair Cutting — 1st: Michael

Knypstra,Total Cosmetology Spokane; 2nd: Alberto

Alberty, Total Cosmetology Spokane; 3rd: Nicholette

Marshall, Paul Mitchell the School Spokane.

Evening Glamor – Hair & Make Up Team

— 1st: Jackelyn Masterson & Jessica Cole, Total

Cosmetology Spokane; 2nd: Ashley Sampson &

Kristen Sims, Toni & Guy Academy Coeur d’ Alene

ID; 3rd: Makenzie Mucar & Alaina Charbonneau,

Glen Dow Academy Spokane.

The Evelyn Wandler Individual Student

Traveling Trophy was awarded to Nicole Ridl Total

Cosmetology Spokane.

PROFESSIONALS:

Ladies Fashion Hair Cutting — 1st: Danielle

Cross, Mastercuts Northtown Spokane; 2nd:

Marilyn Dean, Victoria’s Academy Instructor Kennewick;

3rd: Sandra Dunekas, Glen Dow Academy

Instructor Spokane.

Gents Fashion Hair Cutting — 1st: Brock

Mathews, Moxie Spokane; 2nd: Corey Fast, Salon

Rouge Spokane; 3rd: Kelsi Bates, Weldon Barber

Downtown Spokane.

Evelyn Wandler Individual Student

Traveling Trophy Winner: Nicole Ridl

from Total Cosmetology

Jose Vigil Individual Professional

Traveling Trophy Winner: Brock

Mathews from Moxie Salon

Evening Glamor – Hair & Make Up Team — 1st: Brock Mathews & Adrianne

Brown, Moxie Spokane; 2nd: Jude Jones & Sadra Dunekas, Glen Dow Academy Instructors

Spokane; 3rd: Kristine Shimmin & Cindy Johnson, Glen Dow Academy Instructors

Spokane.

The Jose Vigil Individual Professional Traveling trophy was awarded to Brock Mathews

of Moxie’s in Spokane.

Sponsors of the event were the Northwest Woman Magazine, Glen Dow Academy,

Sally Beauty Supply, So Cap Northwest, Total Cosmetology Training Center, Toni & Guy

Academy and Sunriver Specialties. It takes everyone involved including all the competitors

and volunteers working hard to make this a successful event.

NORTHWEST STYLIST & SALON | JANUARY 2010 |


Let’s Get Ready to Rumble…

Beauty

Business Buzz

Charlene Abretske

Salon Product vs. the Drug Store Stuff

I bet you hear it every day from your

clients, “No I don’t need any product,” and

then they come back for their next appointment

and inferior products purchased at the

drug, grocery, or big box store have ravaged

their hair.

If this is happening in your salon then it

is time for the gloves to come off and begin

to fight back.

You would be surprised what your

clients DON’T know about the products

they purchase in the beauty aisle. As a

general rule, consumers don’t like to make

bad choices; remember this as you educate

them on the pricing and benefits of what

you are offering.

Creating a retail guarantee and posting it

in your salon about the products you sell is

simple. You must include product guarantee

and give the client proof you offer competitively-priced

items.

Now, more than ever, clients are looking

for guidance on how to get the best product

for the best price. We have done a great

job in this industry being “exclusive” and

“luxurious,” which right now, to consumers,

equals too expensive. It’s time to start

educating on what salon products have to

offer your clients and how your products

beat the competition.

One salon owner in Ohio did just that.

Merinda recently completed her price comparison

and product guarantee and found

out the shampoo from her primary retail

line sells in the drug store for $6.00 more

than it does in her salon. She then quickly

went through several other stores to find

out their, “everyday low prices,” were not so

low in comparison to the prices in her salon.

She also purchased some of the products for

her clients to inspect the quality of and to

compare to what she was selling in the salon.

Merinda posted the price differences in

her retail area on her most popular items.

She e-mailed her findings out to her client

| JANUARY 2010 | NORTHWEST STYLIST & SALON

base and quintupled her retail sales in

three weeks.

Make your price comparison fun and

have your staff get involved. Many times

the top objection from a stylist is that their

clients can’t afford the products that are

offered. In reality, your clients really can’t

afford to waste one more dime on inferior

product, right?

Last summer the PBA published their

year-and-a-half long study on retail in the

industry and the findings stated, “While

sales of products in salons are on the

decline, other retail outlets sales are growing

rapidly.” You must think about what you

have to offer over other retail outlets and

get the word out, or your business may be

down for the count.

Here are the steps to be successful at

retail price comparison:

• Ask every client what they are using

on their hair and where they purchased it.

• Place shelf talkers in your retail area

with “our price” vs. “their price.”

• Post a product guarantee for your

customers including a note that the product

can be returned if you are not satisfied,

bring it back and we will refund 100 percent

of the cost.

• Post in the retail area that all product

sales include a complimentary consultation

with a professionally educated stylist to

show you what to use, why you chose it for

them and how to use it at home.

• Email out monthly retail specials, your

clients may run out of product between

visits if they are stretching out their appointments.

Keep reminding them what great

values you offer.

Retail sales are eight times more profitable

than your services are to you, and it

is time to begin fighting back for your lost

retail sales. Walking away from that high of a

profit margin will leave your business down

for the count.

Charlene Abretske is a business advisor with Your Beauty Network

and supports salons and spas with growing their businesses through

on-demand back office tools designed for beauty professionals. For more

information call (866)364-4926 or email info@iybn.com.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com

SALE! ALL PRODUCTS ARE SHOW PRICES

Valid JAN. 1st - FEB 6TH, 2010

The finest quality of Japanese Shears

Utsumi America, Inc.dba

B.W. Boyd Shears

www.bwboydshears.com

Call 1-800-882-7432 18271 W.McDurmott Suite K Irvine Ca.92614

MADE IN JAPAN

New Comfort-Marketing Mandate

Three Months

of Marketing

Elizabeth Kraus

Despite both government and media

telling us “the recession is over” for many

months, odds are that your business is not

feeling a significant “recovery” yet.

The truth is that while the conditions

of recession may be over, the impacts of the

recession are still making impact, and will be

for some time to come.

Jobs are still being lost, consumers are

still cutting back on spending, and financial

institutions are still tightening conditions for

lending. No matter how fast recovery does or

does not occur, many of the changes that have

occurred on the consumer landscape are here

for the long term.

One aspect of consumer behavior that has

changed is good news for local retail and service

providers: consumers are more concerned

with the local economy and the impact of how

their expenditures support local jobs.

With the prospect (or reality) of job loss

ever-present in today’s economy, reductions in

income and resultant impacts to lifestyle – and

very real fears about the ability to support

family and meet financial obligations, there is a

comfort-hungry customer near you.

Last year, smart advertisers shifted marketing

toward more comfort, tradition-based and

personal indulgence messages. As expected,

sales of comfort and indulgence items such as

moderate and low cost wines and chocolates

have not only held but have gained ground.

And consumers have grown more aware of

how – and where – they are spending their

dollars.

Possibly as a reflection of the need to be

more connected to friends and family, social

networking sites such as Facebook have grown

exponentially. People are more plugged in than

ever before; not only to news and information,

but to events and online resources that give

them an outlet to share their experiences and

hear about the experiences of others who are

experiencing similar joys or sorrows.

This is good news for the small, independent

business that provides “comfort” in the

form of products or services, social connections,

local jobs and that gives back to the community

with support for local charities and by

putting dollars back into the local economy.

For 2010, gear your marketing messages

and plan to support these new realities.

Provide strong messaging to your customers

and in outreach to potential clients about how

your products and services provide a moment

of comfort or personal indulgence. A scalp and

neck massage at the shampoo bowl might take

five minutes, but creates a moment of comfort

and indulgence for your client they will not

receive anywhere else.

A deep, aromatherapy-based conditioning

treatment leaves the client’s hair silky smooth

and smelling great. Perhaps a paraffin dip

for the hands; there is a long list of low-cost

services or products that you can choose to

provide to customers to keep them coming

back more often, or that you can use to entice

new customers into the salon or spa.

This is the perfect time for you to join (or

start) a buy-local campaign in your neighborhood

or city. The majority of dollars spent

at national chain or big box stores leave a

community; the majority of dollars spent at

local, independent businesses, stay within the

community. When consumers are educated

about how their expenditures impact local jobs

and the local economy, they change spending

behavior.

There are non-profit “Buy Local”

campaign organizations that can provide your

community with a host of resources including

consumer-education materials to create

this awareness within your community. In

addition, when you take leadership in your

community you will promote your business

to other local civic groups and businesses in an

organic way, raising the status and reputation

of your business within your community. Join

and become involved in your local Merchant,

Business Park, Chamber of Commerce or

Rotary organization. Reach out to other businesses

that are in your physical proximity, or

who serve clients with the same demographic

characteristics of your ideal clients.

Even if you do not yet have a website or

any web building skills, you can easily create a

Facebook page (or other social website option)

where you can promote your business to the

local community and reach out to your clients

with special offers. You can use this site to

demonstrate your salon’s commitment to the

community in charitable endeavors, show off

the work of stylists in pictures, give tips to

clients for seasonal looks or healthier hair and

skin and speak to human interest stories of

staff or clients – all in a way that your clients

(or prospects) can connect to in a social and

emotional way, rather than just giving a sales

pitch.

Be present in your community, provide

comfort and indulgences to your clients and

use this aspect of the products and services you

provide to reach out to new clients.

Elizabeth Kraus is the founder of Be InPulse Marketing and Design in Auburn,

Washington and the author of 12 Months of Marketing for Salon and Spa.

Email the author at elizabeth@12monthsofmarketing.net.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com


(1-877-557-8722).

NEW


10 | JANUARY 2010 | NORTHWEST STYLIST & SALON

Doing Nails in Today’s Economy

The Nail Extension

Vicki Peters

People turn to me for advice about the

nailtech business; some of those are reaching

out for some direction to take their career.

Other educators get the same requests

and we do our best to help and mentor our

fellow beauty professionals. Now, more

than ever, I’m getting more emails and calls

from troubled people worried about today’s

economy, even from veteran techs.

Recently I received this email from Lisa

C. that hit home with me. I’d like to share her

questions and how I answered and hope it

fuels some ideas and inspires us all to hang in

there through these tough times.

“Hi, I’m Lisa C. and I’ve been doing nails

for 10 years but the problem I have is going from

class to the real salon world. I don’t know why but

I just can’t build a good clientele. I refuse to quit the

industry because I love it and believe I can make

money too. Sometimes I think my work just depends

on people’s pocketbooks and you can’t make them buy

if they don’t want to, even if you know better than

they do. How do you get through this tough economy?

I need to see something finally transpire and need help

using my license in the greatest job I’ve ever known. I

don’t know whether we need better education or more

opportunity.”

Do not lower your prices. Yes, we want to

keep people out of the discount salons but you

need to offer quality services and explain to

your clients why you charge higher prices. So

develop a dialog that you share with each client

that explains this. Be consistent and say it to

every client.

Here is an example: Have I ever told you

about the sanitation procedures I do for every

client? I want you to know how safe your

service is so this is what I do. I never reuse

anything and all implements are washed and

then it goes into an EPA registered disinfectant

for 10 minutes. I always wash my hands as I

ask you to do before each service.

This may fuel questions so be sure to

answer them without being negative about

other salons and techs. Just make yourself look

more educated with your information. They

will sit and think about the other salons they

have been to and will see the difference.

About Add-ons — Here is where you

can really set yourself apart. Add-ons are an

inexpensive way to give the client more value

without having to spend a lot of money. Why

not hand and arm massage every client – even

full sets and fills. Hand scrubs are another

way to add on to the service. When your client

comes in hand her a small paper cup with

enough scrub for her as she goes and washes

her hands prior to her appointment. Then

when you finish, apply lotion and massage her

freshly exfoliated skin.

Retailing — I have heard from my friends

with salons that have done well through the

recession that they have not lost any of their

clients; however they have lost the extras like

retail. This is the perfect time to offer special

lotions and scrubs that can be packaged in a

basket and purchased for gifts. Put a little effort

into choosing soap, lotion and scrub, make

labels on your computer, find cute, inexpensive

containers and baskets, and make something

unique to sell. Valentine’s Day and Mother’s

Day is coming so plan ahead.

Marketing — What have you done

recently to market yourself and your services?

Marketing can be free if you know how to

work it right. Send press releases to the local

TV and newspapers. Make sure you include

a photo that complements the subject of the

press release and send it digitally via email.

Marketing is working the edges of your

business and quite frankly, I’ve found that

most techs don’t do any marketing. You can’t

sell your services if you don’t tell people

about them. Start by marketing in your chair.

Mention to every client that you’re looking

for new clients. They see you only when

you’re busy so they do not know you need

more clients unless you tell them. When the

client comes back in for her service after she

has recommended a new client you need to

do something special for her, like paraffin dip,

extra long hand massage, etc. That will mean

more than a discount on her service.

Lisa C said, “Sometimes I think my work just

depends on people’s pocketbooks and you can’t make

them buy if they don’t want to, even if you know better

than they do.” I agree with this but what are

you doing to make them buy? This is where

the nail tech can fail, they do not know how to

get past that. We need business and sales skills

that are not taught in beauty school.

Do your homework, visit the local

bookstore, and get some books on building

customer service, business and sales skills.

Even though it might not always apply most

of the techniques in the books can teach you

skills that we need in business. You need to

learn how to sell yourself inside and outside

the salon. Doing nails for a living is much

more than skill, it’s about customer service and

business skills as well.

Lisa said “I need to see something finally

transpire” and I agree, however we need to do

something to make it happen; it’s not going

to happen all by itself.

Vicki Peters is a 28 year veteran master nail tech, competition champion,

judge, international educator, author and manufacturer and serves on the Nail

Manufacturer Council. For more information visit www.vickipeters.com or

email her at Vicki@vickipeters.com.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

View this article and more at www.stylistnewspapers.com


FOUR SEASONS

BEAUTY SUPPLY

980 Lancaster Dr NE, Salem, OR 97301

(behind Taco Time)

Mon-Thur: 9:00am-6:00pm

Fri: 9:00am-5:00pm • Sun: 11:00am-5:00pm

Ph (503) 363-9098 • Fax (503) 363-9069

FOUR SEASONS

BEAUTY SUPPLY

NEW LOCATION IN PORTLAND

8225 SE Insley, Portland, OR 97266

(1 Block North of Foster Off 82nd)

Open 6 Days a Week: Mon-Fri 9am-6pm • Sun 11am-6pm

503-760-5388 • 503-869-2926

We Match All Local Advertisers Pricing!

Say you saw it in the NW Stylist!

SAVE 20%

5 Second Ultra Fast Nail Glue

2 gm 12 pc Display

Provides the fastest set time and offers

maximum moisture for high speed applications

and repairs. Extender nozzle

controls the flow and provides pinpoint

application for easy use. Convenient

airtight storage case with stand.

$16.80

Value $21.00

Save Over $5.00

Pedi Scrub 16oz.

Pedi Ice 16oz.

$8.95

Salon Value $14.25

Coming Soon to Four Seasons Beauty Supply

HANDS-ON WORKSHOPS

Axxium Hands-on Workshop

Now there is the OPI AXXIUM Gel System

for those who prefer a brush-on application.

AXXIUM Gels offer the fi nest workability

and wear available today making it the fi rst

brush on gel that deserves the OPI name.

It has the ease of application you need to

give your clients the gorgeous, lightweight

enhancements they want.

• Learn how to do a Pink and White Sculpt

and Tip and Overlay • Create Natural Nail

Overlay with French free edges • We’ll

discuss nail re-facing steps.

Offers Expire February 15th, 2010 or While Supplies Last.

MARKET PLACE

BEAUTY SUPPLY

3061 W. 11th Ave., Eugene, OR 97402

Open 6 Days a Week:

Mon-Fri 9:30am-6:00pm • Sat 10:00am-6:00pm

541-484-6666

Fax 541-848-0547

Visa & MC

Welcome! FREE FREIGHT

FOB Warranty on all Merchandise

Available at all 3 locations | Portland | Salem | Eugene | Call 503-760-5388 for further information.

Buy 1 Pedi Jet

Get 1 Free!

Pedi Jet 14.1oz.

$14.95

Salon Value $29.90

Save $50.00

Petite Waxing Spa

Starter Kit

$79.00

Value $129.00

EzFlow Finish It

Save $5.00

$6.95

Salon Value $11.95

Save $10.00

12-Pack Large

Simply Soy Roll-On

Cartridge Refills

$39.95

Value $49.95

Competition Acrylic

System Workshop

Features OPI’s precision application techniques

for achieving perfect smile lines using

the smooth performance and winning colors

of OPI’s fast-setting Competition Advanced

Acrylic System, including the industry’s whitest

white! You’ll be sculpting perfect smile

lines and C-curves in record time.

What you’ll learn: Express Sets techniques

• Shortcuts that don’t sacrifi ce quality

• Fast fi nishing techniques.

Save $5.00

on all .75oz. Boogie

Nights Glitter Powders

$6.95

Salon Value $11.95

Save $3.00 on

Treatments

16oz. sizes

$7.50 each

Value $10.50

DATES

Pedicure by OPI Hands-on Workshop

OPI makes pampering profi table with this program

designed to give you a wealth of ideas for putting

more ahhhh in your spa services. You don’t have

to be a spa to make your clients feel pampered and

leave them glowing with appreciation. All you need

is a little TLC, and OPI’s spa-friendly product systems.

Learn how to hit all the right spots by elevating

your pedicure service techniques!

What you’ll learn: How to create a spa experience in

limited space • Profi table new service ideas for your

salon menu • OPI Spa massage.

Envy Me, Envy You

BUY 1/2 oz. Original Nail Envy

GET 1/2 oz. Matte Nail Envy FREE

$8.50 each

Romancing the Red

BUY 1/2oz. OPI Nail Lacquer

in Brisbane Bronze and Malaga

Wine GET Mini Patent Bag FREE

$8.00 each

2-Gether 4-Ever

BUY 1/3 oz. DripDry, GET 1/2 oz.

OPI Top Coat FREE

$6.25 each

Soak-Off Gel Lacquer

Axxium Soak-Off

Gel Lacquer

Long-lasting, UV-cured gel colors

in 26 of the most popular OPI Nail

Lacquer shades.

$14.95

Regular $19.95

January 25, 2010

January 31, 2010

February 1, 2010

February 22, 2010

National Release date is February 3, 2010.

At the Peak Edition A

12 – Nail Lacquers – .5 oz.

1 – chipboard counter display

1 – color chart

1 – 12-tip color palette

1 – tent card

Alice in Wonderland

Display A

$49.95

Retail Value $102.00

$49.95


STYLING STYLING CHAIRS CHAIRS & CHAIR CHAIR ACCESSORIES

ACCESSORIES

••

••

••

••

••

••

••

••

A BELVEDERE BELVEDERE - - MONDO MONDO STYLING STYLING CHAIR CHAIR

The The Mondo Mondo Styling Styling Chair Chair off ers a a “retro” “retro” style style with with molded molded maple maple plywood plywood

set and and back back shelf. shelf. Back Back and and seat seat cushions cushions are removable removable for cleaning cleaning and/or and/or

replacement. replacement. Laminate Laminate options options are available. available.

prices prices begin begin at $995 $995

B BELVEDERE BELVEDERE - - ARCH ARCH PLUS PLUS STYLING STYLING CHAIR CHAIR

The The Arch Arch Plus Plus G2 off ers wood wood arm arm rests, rests, arm arm pads pads in a a beech beech fi fi nish, nish, painted painted

frame frame and and a a comfortable comfortable seat. seat.

prices prices begin begin at $549 $549

C KAEMARK KAEMARK - - GISELLE GISELLE HYDRAULIC HYDRAULIC CHAIR CHAIR

The The Giselle Giselle 23” wide wide body body chair chair combines combines superior superior lumbar lumbar support support with with

closed closed arms. arms. Base, Base, footrest footrest and and 6 6 vinyl vinyl options options available. available.

prices prices begin begin at $699 $699

D BELVEDERE BELVEDERE - - BELLE BELLE STYLER STYLER

The The Belle Belle Styler Styler off ers a a classic classic style style that’s that’s compatible compatible with with any any salon salon decor. decor.

The The styler styler includes includes a a bright bright chrome chrome frame, frame, molded molded armrest armrest pads, pads, padded padded and and

upholstered upholstered back back and and seat. seat.

prices prices begin begin at $359 $359

E E BELVEDERE BELVEDERE - - KALLISTA KALLISTA STYLING STYLING CHAIR CHAIR

The The Kallista Kallista Styling Styling Chair Chair features features accent accent stitching stitching on the seat seat and and back, back, foam foam

padded padded upholstery, upholstery, contoured contoured back back for support support and and cast cast aluminum aluminum arms. arms.

Shown Shown on painted painted round round base. base. Base Base and and fabric fabric color color options options are available. available.

prices prices begin begin at $779 $779

F F BELVEDERE BELVEDERE - - VIOLET VIOLET STYLING STYLING CHAIR CHAIR

The The Violet Violet Styling Styling Chair Chair off ers a a classic classic design design with with chrome chrome tubing tubing supports, supports,

upholstered upholstered armrests armrests and and a a fi fi xed xed back. back.

prices prices begin begin at $737 $737

G COLLINS COLLINS - - MAGNUM MAGNUM XL HYDRAULIC HYDRAULIC CHAIR CHAIR

The The Magnum Magnum XL Hydraulic Hydraulic Styling Styling Chair Chair measures measures 23” between between the arms arms with with

oversized, oversized, padded padded cushions cushions and and covered covered by the Beauty Beauty Industry’s Industry’s Best Best Warranty. Warranty.

prices prices begin begin at $646 $646

H SAVVY SAVVY - - ALL-PURPOSE ALL-PURPOSE STYLING STYLING CHAIR CHAIR

The The All-Purpose All-Purpose Styling Styling Chair Chair includes includes black black upholstery, upholstery, round round chrome chrome

hydraulic hydraulic base, base, footrest footrest and and an inside inside seat seat width width of 19”. 19”.

$419 $419

I I SAVVY SAVVY - - STYLING STYLING CHAIR CHAIR

The The Styling Styling Chair Chair features features aa seat seat width width of 19 ½“ and and a a round round chrome chrome base. base. The The

chair chair includes includes black black upholstery upholstery and and a a footrest. footrest.

$249 $249

J J COLLINS COLLINS - - HACKNEY HACKNEY BARBER BARBER CHAIR CHAIR

The The Hackney Hackney Barber Barber Chair Chair features features a a heavy-duty heavy-duty base, base, custom custom quilted quilted

upholstery upholstery and and a a concealed concealed in-the-back in-the-back reclining reclining mechanism mechanism that that releases releases

from from either either side side of the chair. chair. Pictured Pictured with with optional optional Collins Collins Barber Barber footrest. footrest.

prices begin at $965

K BELVEDERE - ADMIRAL BARBER CHAIR

The The Admiral Admiral Barber Barber Chair Chair features features a a synchronized synchronized footrest footrest that that raises raises when when

the back back is is reclined, reclined, calf-support calf-support pad pad with with a a large large aluminum aluminum footrest footrest platform platform

and a reclining back with adjustable and removable head rest.

prices begin at $1544

L COLLINS - COMMANDER BARBER CHAIR

The Commander off ers quilted upholstery, pneumatic back release and extra

thick Maple arms. Color options available.

prices begin at $1844

1 Maly’s reserves the right to correct print errors. Prices are subject to change without notice.

Malys 09 Furnishings Catalog - 31 1 5/6/2009 1:58:29 PM

Some designers

••




take you to the edge...

We push you over.

Are you a distributor trying to reach your

current customer with bi-monthly specials?

Do you need help obtaining and organizing

bi-monthly promotional artwork for publication?

Do you need fl yer, ad design, or other graphic services?

When you need to look great in print,

call Holland Graphics, Inc.

1-888-297-7010 x 204

or learn more at www.stylistnewspapers.com/hollandgraphics.html

12 | JANUARY 2010 | NORTHWEST STYLIST & SALON

A

BB

CC

D

EE

FF

G

H

GREAT GIFTS.

SMALL PACKAGES.

SCENTSATIONS

LOTION MINIS

Great stocking stuffers

and client gifts in

our Clementine &

Mistletoe fragrance.

20 - 15 mL (.5 fl oz)

II

J

$25.00

CUCUMBER HEEL

THERAPY MINIS

Give the gift of smooth

moisturized skin.

16 - 15 g (.5 oz)

$31.95

Brisa UV lamp

$125.00

Salon Value: $224.95

Malys 09 Furnishings Catalog - 314 14 5/6/2009 2:00:58 PM

K

L

SOLAROIL MINIS

Perfect for sampling or

thanking your clients.

40 - 3.7 mL (.125 fl oz)

$49.95

For A Limited Time Only!

1-800-452-2620

1-800-452-2620

Offers Valid Through December 31, 2009

A PERFECT PAIR.

FREE COLOUR.

TAKE A POWDER.

35% SAVINGS !

PERFECT COLOR. PROVEN FORMULA.

Contains award-winning Retention+ Liquid and one FREE Perfect Color Powder.

RETENTION + PRE -PACK

Contents:

Retention+ Sculpting Liquid

473 mL (16 fl oz)

FREE Perfect Color Powder

Neutral Pink – Opaque

104 g (3.7 oz)

$57.95

Value: $89.45

Available for a limited time.

While supplies last.

SOLAROIL PRE -PACK

Contents:

SolarOil

68 mL (2.3 fl oz)

FREE Colour

Fireberry #526

9.8 mL (.33 fl oz)

5 years in a row!

$16.95

Value: $21.45

Available for a limited time.

While supplies last.

5 years in a row!

TAKE A POWDER.

35% SAVINGS !

PERFECT COLOR. PROVEN FORMULA.

Contains award-winning Retention+ Liquid and one FREE Perfect Color Powder.

Contents:

Retention+ Sculpting Liquid

473 mL (16 fl oz)

FREE Perfect Color Powder

Neutral Pink – Opaque

104 g (3.7 oz)

RETENTION + PRE -PACK

$57.95

Value: $89.45

Available for a limited time.

While supplies last.

5 years in a row!

9.8 mL (.33 fl oz)

$16.95

Value: $21.45

Available for a limited time.

While supplies last.

5 years in a row!

Purchase award-winning SolarOil and receive a FREE Nail

Colour. A dynamic duo in nail care!

Visit cnd.com to view CND’s entire new Colour range and

enter our nail competition! Grand prize winner will join us in

NYC for Fashion Week!

13


Catch the Wave!

ONDASOFT PERM PACK

Buy 5

Get 1 FREE!

#1 or #2 Mix and Match!

plus Receive a Liter

of ACP Sulfate-Free

Shampoo of your choice

$29.25

Salon Value $52.10

Choose 1 FREE from the following:

ACP Restructurizing Shampoo #2107 Liter

ACP Volumizing Shampoo #2108 Liter

ACP Nourishing Shampoo #2109 Liter

ACP Chelating Shampoo #2110 Liter







2020

V I S I O N

The first haircolor to promise the PERFECT VISION of

brilliant, long lasting color and superior condition every

time. Formulated with IT&LY’S “next generation” of

pure pigments and our exclusive ACP/ADVANCED COLOR

PROTECTION COMPLEX with the most effective UV

filters and antioxidants available to reduce free-radicals,

protect , strengthen and extend color longevity and intensity

during and after the color process.

• Ideal for classic or fashion-forward color design.

• Total gray coverage at every level

with perfect tonal accuracy.

Purchase $100 worth of It&ly

HairColor, receive an It&ly 2020

Display Cubes Set for FREE!

3 piece full color display cube set

Value: $28.20

#2193014

Purchase $200 worth of It&ly

HairColor, receive an It&ly 2020

Totem Display for FREE!

18” wide x 62” high - full color

Value: $39.97

#2193130

2020 VISION: easy to formulate, mix and apply

for perfectly consistent results every time.

Holland Graphics, Inc., parent company of Stylist & Salon Newspapers,

offers a full range of graphic design services for beauty distributors,



manufacturers, and professionals specializing in bi-monthly

promotional catalogs, fl yers, ad design and more.



Fall/Winter 2009 Trend Releases

IT&LY Hairfashion and Beauty Craft invite you to an “Academy on

Tour” Presentation of Fall/Winter 2009 Trend Releases. See the

newly-released Colorly 2020 Essential shades (Chocolate, Arctic

and Flaming Reds) and the latest cutting techniques and color

trends from the IT&LY Academy in Milan, Italy.

NOVEMBER 9, 2009 Courtyard by Marriott

2:30 pm - 5:00 pm

1625 South 67th St.

5:00 pm - 6:00 pm

Omaha, NE 68106

(wine & cheese reception)

featuring IT&LY Cutting Director and two-time

International World Champion, Daniel Ruidant

and IT&LY Creative Team Member, Mark Carr

Career Investment:

$45 or $65 at the door

(each ticket includes one drink ticket)

GROUP TICKETS:

Buy 3 get one FREE

2020

V I S I O N

IT&LY’s new COLORLY 2020 with

ACP/Advanced Color Protection is

now, more than ever – The color

that defines the art.

FREE!

BUY YOUR TICKET TODAY!

Seating is Limited.

For more information or to purchase tickets, call: 952-935-4420

NOVEMBER | DECEMBER 2009

2 1.800.328.5010 | 952.935.4420 | www.beautycraft.com

Specials and pricing subject to change. Subject to availability unless otherwise indicated. No C. O. D. fees with Visa, MasterCard, Discover, American Express


New Men’s Salon Opens in Portland

Celeste Trapp and Shannon Hall have

announced the opening of a new men’s salon

in downtown Portland, called Y-Chrome that

offers men a modern twist to the old-school

barbershop experience

Despite an economy that many consider

unfavorable to launch a new business, business

partners Trapp and Hall believe this new

concept fills a niche for professional men who

want to receive basic services in a comfortable

environment and at an affordable price.

Opened in November, at 609 SW

Washington Avenue in downtown Portland’s

hotel and retail zone, Y-Chrome aims to create

an inviting environment for men to enjoy a

haircut, shave or shoeshine while focusing on

“the art of barbering.”

“We really took our time researching the

concept and a good location, and we feel there

is a great opportunity with this business in

Portland,” said Trapp. “After opening HairM

in 2003 and getting to know the industry and

what Portland consumers are looking for,

Y-Chrome is a step above the family salon or

barbershop and a place busy professionals can

come for basic services.”

Complete with black and white checkered

tiles, white-coated barbers (both men and

women), plasma TVs, a pool table and local

microbrews available by the bottle, Y-Chrome

represents a modern twist on an old-school

Shannon Hall and Celeste Trapp, owners of

new Portland men’s salon, Y-Chrome.

barbershop. Open seven days a week, Y-

Chrome offers haircuts, shaves and shoeshines

by appointment and for walk-ins, as space

permits.

In addition to the services Y-Chrome

offers clients, the salon will also be offering

advanced training in men’s cuts using the

American Crew training program. Y-Chrome

will offer weekly two-hour courses to all staff,

free of charge. For more information, visit

www.y-chromebarbering.com.

Photography Workshop with Babak and the Teals

Join Ryan Teal for a weekend of events February 20-22, 2010, meant to inspire the professional

to be thrust out of their creative comfort zone. Legendary NAHA winning photographer

Babak along with Ryan and DeAnnalyn Teal, two time NAHA nominees, 2008 North

American Hairstyling Award Winners, and 2009 International Hairstylist of the Year, are

offering a three-day program meant for the professional to attain proper knowledge to catapult

themselves to the level of greatness.

Topics to be discussed include: Creativity — thinking outside the hairdresser box; Budgeting

— figuring out what to pay photographers, makeup, wardrobe, and catering; Scheduling

— setting an appropriate working time line including preproduction, shoot day, and taking

your images to press; Art Form and Function — discussing art popular photographs line,

shape movement and white space; and Publicity — what to do with the images once you have

them, and how to use them in your salon-marketing program to boost business.

You can attend this program in two different ways, either as a participant actually doing a

live photo shoot or as an observer just coming to watch and learn. For information or to purchase

tickets call Ryan Teal 503-358-9032 or visit http://coolestsalon.com/education/?p=171

In Memory of Alex Flores

Well loved cosmetology instructor and long-time hairstylist Alex

Flores passed away on December 9, 2009.

Born June 24, 1953, Alex started his career in the beauty industry

after sitting in his uncles barber shop in Portland and watching in awe.

He went to school in 1978 and developed his cutting skills from behind

the chair throughout the 80s.

Alex discovered a love for sharing what he had learned with others,

and had always been very active in education. He had done work

demonstrating and teaching for major manufacturers, and then settled

into a role 11 years ago as an instructor at Mt Hood Community College.

Alex Flores

1953 - 2009

Recently he opened up a small hair studio in Portland with co-owner Nancy Ferguson.

“We are thankful to Alex for living a life that was a shining example of how we should

treat one another and ourselves. Alex will be deeply missed, his gifts will keep giving.”

— Nancy Ferguson, The Phix Hair Studio


Central Issues in Cosmetology

Taking License

Kraig Bohot

What are the key issues in the regulation of

cosmetology in Oregon?

That is the question the Oregon Health

Licensing Agency (OHLA) is asking as we

head into a new year and decade.

OHLA will be collaborating with the

Board of Cosmetology during 2010 to identify

and address issues of most importance to

cosmetology practitioners and consumers.

OHLA plans to highlight these issues and

what we are doing to address them in a series

of Central Issues publications for each of the

multiple health and related professions the

agency oversees.

Why? We want our licensees and other

stakeholders to be informed about regulatory

developments so you can better participate in

the regulatory process.

What Will 2010 Bring?

After the champagne is gone and the

party favors put away, 2010 is shaping up to

be a busy year for OHLA and the Board of

Cosmetology. Here is what I think will be the

“central issues” for 2010:

• State-Prepared Examination: OHLA

and the Board of Cosmetology switched back

to the state-prepared examination in December

2009 to better oversee examination content

and security. While we will continue to offer

the National-Interstate Council of State

Boards of Cosmetology (NIC) in Vietnamese

and Spanish and to facilitate reciprocity, the

state-prepared examination will be the daily

Shear Numbers

How many practitioners and facilities are active in Oregon? (Numbers in parentheses

+/- change from previous month.) According to Oregon Health Licensing Agency

(OHLA) records as of December 28, 2009:

Practitioners . . . . . . . . . . . . 30,904 (-40)

Facilities . . . . . . . . . . . . . . . 4,561 (+20)

Independent contractors . . . . 7,170 (+93)

Certificate of ID . . . . . . . . . . . . 253 (+12)

examination offered.

• Advanced Esthetics: At the January

25 Board of Cosmetology meeting, board

members will schedule the first of what will

probably be several meetings to establish

requirements and standards for a new certification

category for advanced esthetics. Possible

due to the passage of House Bill 3232 in the

2009 session of the Oregon State Legislature,

OHLA and the board will be able to “…adopt

rules to recognize specialties within a regulated

field of practice…and may establish requirements

for education, experience, examinations

and supervision as necessary to ensure public

safety and competency within the specialty.”

• Licensing Fees: OHLA has facilitated

continued discussion over licensing fees and

how they are formulated. The agency and

board believe the most recently proposed fees

reduce the cost to enter the profession while

increasing fees for facilities and independent

contractors that had not been increased for

several years. The legislature will be reviewing

the fees and the agency’s cost-allocation

formula used to establish fees early this year.

The key issues OHLA and the Board of

Cosmetology will address in 2010 may be the

issues I highlight above. Other key issues may

present themselves as the year progresses.

Do you have any issues that you believe

the agency and board should address in the

coming year? Do you have any comments on

the three “central issues” I’ve listed here? As

always, I’d like to hear from you.

Kraig Bohot is public information officer at the Oregon Health Licensing

Agency (OHLA), a state consumer protection agency providing centralized

regulatory oversight of multiple health and related professions. He can be

reached at (503) 373-1939 or at kraig.bohot@state.or.us.

Barbering . . . . . . . . . . . . . . 5,144 (-27)

Esthetics . . . . . . . . . . . . . . 13,280 (-56)

Hair Design . . . . . . . . . . . . 20,987 (-30)

Nail Technology . . . . . . . . . 14,317 (-88)

Board Bulletin...

Tools for Schools Page

The Oregon Health Licensing Agency

(OHLA) has created a “Tools for Schools”

Web page to facilitate the certification process

for graduating students. Our goal is to help

qualified candidates obtain certification as

quickly as possible so they can start working.

Visit http://www.oregon.gov/OHLA/

COS/Features/Tools_for_Schools.shtml to

find helpful information on submitting transcripts,

steps to becoming certified, agency

closures, and more.

Do you have ideas for the “Tools for

Schools” page? What information do you

think would be helpful to schools and students?

Contact OHLA Public Information

Officer Kraig Bohot at 503-373-1939 or kraig.

bohot@state.or.us with your suggestions.

Historian Focuses on Post-War

Beauty Industry

A University of Portland history professor

is researching Portland’s beauty industry in

the aftermath of World War II through the

1960s and is looking for practitioners who

may be able to contribute to her research.

The professor is “…exploring women’s

experiences as both beauty school students

and beauticians. Within this context, I am

particularly interested in the connections

Do you have a question about licensing

or regulatory compliance issues? This

monthly feature will provide answers. To

submit a question, e-mail kraig.bohot@state.

or.us or call 503-373-1939.

Q: Do you have recommended wording or

points to include in the waiver form for clients who

decline to provide information for their client record?

A: Use simple wording such as “Client

Record Requirement: Waiver Form

– I decline to provide client information as

required by state regulations.” Be sure to

spell the client’s name out and have them

sign the form.

Following is client record requirements

as specified in OAR 817-015-0065, Client

Records:

(1) Facility owners and independent contractors

providing esthetic or nail technology

services must maintain client records to

ensure basic client information is available to

safeguard the health and well being of both

the client and practitioner.

(2) Legible hand-written or electronic records

are acceptable. Basic client information

includes the client’s name, address, telephone

number, type of service and date of service.

(3) The record must include the name

and registration number of the practitioner

between hair care and civil rights in Oregon.”

She has been researching the integration

of Portland area beauty schools, which occurred

in the late 1940s and early 1950s, well

before the national civil rights movement

was underway, and is specifically looking for

any records, personal reflections, newspaper

clippings, photographs, etc. from the 1930s

through the1960s.

Practitioners who would like to contribute

to her research may contact Kraig

Bohot, OHLA Public Information Officer, at

503-373-1939 or kraig.bohot@state.or.us.

Proposed Fees Delayed for

Legislative Review

OHLA is delaying fee changes scheduled

to become effective on December 15, 2009,

to allow the agency to report on the proposed

changes to the Interim Joint Committee

on Ways and Means of the Oregon State

Legislature in January 2010.

Proposed fee changes are the result of

agency and Board of Cosmetology efforts to

balance the cost of entering the cosmetology

field in Oregon with the cost of providing

licensing and regulatory services for licensees

while protecting public health and safety.

OHLA anticipates an expedited legislative

review and look forward to implementing the

fee changes at the earliest possible date.

FAQ Answers: Client Records Waiver Form

providing service, and special instructions

or notations that the practitioner believes

to be pertinent to providing esthetic or nail

technology services to the client, such as

bleeding disorders, allergies or sensitivities

to chemicals or products or complications

during service(s).

(4) A practitioner may obtain medical

advice if necessary to safeguard the client or

the practitioner.

(5) Client records must be kept at the

facility premises for a minimum of two years

and must be made available immediately

upon request from an enforcement officer of

the Oregon Health Licensing Agency.

(6) A practitioner may not provide

services to a client who refuses to provide

the personal information required by (2) of

this rule unless the client signs a waiver form

documenting the client’s refusal to provide

the required information. The signed waiver

form must be retained on file in the manner

required in subsection (5) of this rule for

client records.

Find FAQ Answers Online!

Find more answers to frequently asked

questions online at http://www.oregon.

gov/OHLA/COS/COS_FAQ.shtml.

NORTHWEST STYLIST & SALON | JANUARY 2010 | 13


Advisory Board Meetings and Workshops

We are looking forward to an exciting year

for the barber, cosmetology, esthetics and

manicure industries. The Advisory Board and

members from the industries have worked

long and hard on re-writing the law that

regulates their professions. This work has

included updating, clarifying, deleting and

adding language to make sure that the law is

current with new industry trends and also

ensures the safety of the public. We anticipate

that the re-write will be completed by June

2010 and will be submitted to the legislature

in the 2011 session.

We encourage everyone to attend these

meetings to have an opportunity to provide

input as we go through this arduous task.

The Advisory Board meetings and Workshops

schedule for 2011 are listed below. All meetings

and workshops start at 9:00 a.m. unless

otherwise noted.

Health & Safety Tip

14 | JANUARY 2010 | NORTHWEST STYLIST & SALON

January 11, 2010 ....... Meeting and Workshop

• February 8, 2010 ............................Workshop

• March 8, 2010 ............ Meeting and Workshop

• April 12, 2010 .................................Workshop

• May 10, 2010 ............. Meeting and Workshop

• June 14, 2010 ................................Workshop

• July 12, 2010 .............. Meeting and Workshop

• August 9, 2010 ...............................Workshop

• September 13, 2010 ... Meeting and Workshop

• October 11, 2010 ............................Workshop

• November 8, 2010 ...... Meeting and Workshop

• December 13, 2010...Tentative extra workshop

Location — All meetings and

workshops will be held at:

Masonic Center

455 North St Se

Tumwater, WA 98501

(360) 350-4984

Let’s make it a safe environment for your customers in 2011! Remember always to wash

hands before and after every single service not only for your customer’s health but your own.

INCREASE YOUR EXPOSURE

1

Now there

are 3 ways

to read

the Stylist

Newspaper...

2

3

In your mailbox

The Stylist Newspaper is

mailed free to over

120,000 beauty and barber

professionals every month.

Off your printer

Full issues are available in

PDF form on our website.

Print one page or print them

all. The choice is up to you.

On the web

www.StylistNewspapers.com

Our new website has improved

navigation with easy

links to articles, classifieds

and calendar dates. And our

Online Edition gives you a

virtual tour of our paper with

direct links to your favorite

advertisers and products.

For advertising information call

Marcy at 1-888-297-7010 x207

... more value for your advertising dollar

Department of Licensing - Disciplinary Actions

Ephrata - Scissor And Comb (Russell A. Sage)

• Finding: Safety & Sanitation Violations

• Action: Fined $500

Snoqualmie - Angel Nails

(My Thanh Nguyen & Huy H. Dinh)

• Finding: Safety & Sanitation Violations

• Action: Fined $500

Warden - New Images Beauty Salon

(Virginia Capetillo)

• Finding: Safety & Sanitation Violations

• Action: Fined $500

Ellensburg - Van’s Hair Salo-(A Thi Le)

• Finding: Safety & Sanitation Violations

• Action: Fined $500

Sioux Falls, SD - Rose Thi Tran

• Unprofessional Conduct -

• License Permanently Revoked

Sioux Falls, SD - Tam Manh Nguyen

• Unprofessional Conduct

• License Permanently Revoked

Sioux Falls, SD - Quy Dinh Nguyen

• Unprofessional Conduct

• License Permanently Revoked

Omak - Hi Tek Nails (Kim-Oanh T. Phung)

• Finding: Safety and Sanitation

• Action: Fined $500

Visit our Website!

www.dol.wa.gov/business/cosmetology

For the most current information on

the cosmetology program, visit our web

site at http://www.dol.wa.gov/business/cosmetology.

If you need to contact us, we

can be reached at (360) 664-6626, or write

to: Department of Licensing, Business and

Profession Cosmetology Section, PO Box

9048, Olympia, Washington 98507

Renew Online

Oroville - Sonia’s Beaurty Spot (Sonia Veliz)

• Finding: Safety and Sanitation

• Action: Fined $500

Kennewick - Nail Design (Lan Hoang)

• Finding: Safety and Sanitation

• Action: Fined $500

Bainbridge Island - Star Nails and Spa

(Hung Viet Nguyen)

• Finding: Safety and Sanitation

• Action: Fined $500

Pasco - Chuck’s Barber Shop (Arnoldo Sital)

• Finding: Unlicensed Activity

• Action: Fined $500

Pasco - Chuck’s Barber Shop (Rene Sital)

• Finding: Safety & Sanitation/Aiding & Abetting

• Action: Fined $1,000

Spokane - City Nails (Suong Thi Nguyen)

• Finding: Safety & Sanitation

• Action: Fined $500

Ellensburg - Mango’s Day Spa & Salon

(Keith D. Riexinger)

• Finding: Safety & Sanitation Violations

• Action: Fined $500

West Richland - Peter J. Trainor

• Finding: Unprofessional Conduct

• Action: Operator and Salon Shop Licenses

Numbers In Style

Dept. of Licensing Active Licenses

Operators . . . . . . . . . . . . . . . . . 58,118

Personal Service . . . . . . . . . . . . . . . 428

Instructors . . . . . . . . . . . . . . . . . .1,363

Salons. . . . . . . . . . . . . . . . . . . . 13,584

Schools . . . . . . . . . . . . . . . . . . . . . .89

Mobile Unit . . . . . . . . . . . . . . . . . . .28

Cosmetologist, Manicurist, Estheticians, Barbers, Instructors, Salon/Shops,

Personal Services Operators, and Mobil Services Operators can renew licenses

online. Watch for your Notice to Renew in the mail and if you are eligible, you

will receive a password and the website address. Visa or MasterCard are required

for online payment.


SALON OPENINGS

WILSONVILLE PAUL MITCH ELL FO -

CUS SALON HAS OPEN ING FOR STYL -

IST will ing to use full cosmetology li cense.

Commission vs. hourly. Email to:

sniffur2@msn.com or call (503)998-4200 to

schedule an interview.

HAZEL DELL SALON & SPA ~ 1 1/2

MONTH FREE LEASE TO START $500

per month. Rooms available for Mas sage

Therpist, Estheticians and Nail Technicians

starting at $250-$350. Great op portunity

to build more cli entele. Call (360) 921-3191

www.hadassahsalonspa.com

PRO FES SION ALS ONLY

PLEASE!!! ~Your rent/com mission is

com pletely ne go tia ble, if you’re not suc cess ful,

neither am I, so let’s sit down, work out a plan.

Two year full ser vice sa lon seeks PROFES-

SIONAL Styl ist and/or Nail Tech who want to

run their own busi ness within Yamhill/Polk

County area. Many ben efits, please call for de -

tails! Alissa 503-843-4343

$1,000.00 HIRING BONUS! Out going & mo -

tivated Hairstylist with full clientele wanted for a

commission po sition in our upscale sa lon in NW

PDX. We are a Bumble & bum ble sa lon with Jan

Marini & Dermalogica skincare. Receptionist,

laundry & backbar pro vided. Position is 55/45%

commission - you get 55%, plus 15% for re tail

sales & 100% of your tips. Join our team and we

will pay you an ad ditional $1,000.00 as a hir ing

bonus! Con tact Charlie; 503-227-7750 Resume

& references required.


HAIR AND NAIL STA TIONS

AVAILABLE IN A BRIGHT, FUN

SA LON cen trally lo cated in Issaquah, WA.

Lease sta tions. FIRST MONTH FREE.

(425)392-2712 / (206)979-9997

OUR SA LON HAS A RARE OPEN ING

FOR A MA TURE STYL IST & NAIL

TECH TO JOIN OUR TEAM PART OR

FULL-TIME You must un derstand how to

build your cli entele, the im portance of re tention,

rebooking and product sales. Com pensa

tion in cludes gen er ous com mis sions, re tail

commissions, paid time off and service &

product dis counts. Please send your resume

to: mary@nevaehdesigns.com ~ Nevaeh

Designs - The Sa lon ~ 11545 SW Durham

Rd, Tigard, OR 97224 (503)684-0568

www.NevaehDesigns.com

SALEM, OR ~ GLAMOUR SA LON, INC.

NEEDS 2 FULL-TIME STYL ISTS & 1

FULL-TIME NAIL TECH TO LEASE

Must be pro fes sional, en thu si as tic and es tab -

lished. Sa lon is well man aged and uniquely dec -

orated!! Please see our site at

www.glamoursalonsalem.com and call

(503)851-2045 for de tails! Sta tions available

immediately!


IS 2010 YOUR YEAR FOR

CHANGE? SHEAR RA DIANCE

SA LON in Prog ress Square (near Wash ington

Square) is ready to wel come you and your

clientele. Come take a look at our newly re designed

sa lon. Con tact Pauly 503-626-2531


LOOKS ETC. SALON IN GRES -

HAM HAS 2 HAIR STATIONS & 1

PRIVATE ROOM FOR LEASE AVAIL -

ABLE DE CEM BER. NAIL TECH ALSO

WANTED. CALL JO (503)665-6702 OR

EMAIL: JO@LOOKSETC.COM

SHARON’S HAIR CARE SA LON SE

41st & Woodstock - Private room avail able for

Stylist, Nail Tech, Esthetician or Mas sage

Therapist! Please call 503-771-2448

LEASE OFFERS

SEEKING STYL ISTS IN GRES HAM

~ GREAT OP POR TU NITY! Lease

stations avail able for tal ented Styl ists for $350 per

month. Bring a friend and rent for $325, two

friends and it’s $300! Sell your own prod ucts.

1530 NE 172nd. Call Pam (503)255-8686 for

more in for ma tion.

TIGARD / LAKE OS WEGO - ONE

FULL-TIME HAIR STATION FOR

LEASE at new sa lon in side Bally’s To tal Fit -

ness Center. 1800 mem bers walk by per day.

Call (503)320-4256

SALON LAVONNE HAS AN OPEN ING

FOR FULL OR PART-TIME STYL IST

AND FULL OR PART-TIME NAIL

TECH NI CIAN Please send a re sume to: 14547

SW Westlake Dr., Lake Os wego, OR 97035

(503)968-7141


HAIR STA TION & PRI VATE

ESTHETICIAN ROOM AVAIL -

ABLE AT DOLCE SALON & BOU -

TIQUE – LO CATED IN SIDE VERY

BUSY GRESHAM CASCADE ATH-

LETIC CLUB Won der ful work en vi ron ment.

Call for more in formation (503)781-2927


PAUL MITCH ELL FO CUS SALON

Gateway area - Portland. Are you es tablished

or just getting started and want to make a positive

move for ward? Call War ren @ (503)252-3433

www.mroscars.com Mr. Os car Hair styl ist

NORTH SE ATTLE SA LON / STA TIONS

FOR LEASE Hair stylist needed, lease or com -

mission. Great lo cation. Fun, re laxed sa lon in

fast grow ing neigh borhood. Great place to build

your business. $500 per month. (206)783-1284

SEEK ING SUPER MO TI VATED

STYLIST WISHING TO CON TROL

THEIR OWN DES TINY AT A BEAU -

TIFUL SA LON IN DOWN TOWN

PORT LAND Great staff, rea sonable rent

and high den sity cli ent potential. Call Dan for

details at ME Hair De sign (503)227-0322.

FREE TRIP TO MEX ICO 5 sta tions for lease.

$400 each. Sign a lease for 12 months and receive

a free trip to Mex ico. 3061 W 11th, Eu gene Or egon.

(503) 869-2926


HAIRSTYLIST & NAIL TECH

LEASE STA TIONS AVAIL ABLE

AT SHEAR PLEA SURE HAIR DESIGN

LOCATED IN RA LEIGH HILLS,

FRED MEYER SHOP PING CEN TER -

BUSY, WELL ESTABLISHED, FULL

SER VICE SA LON Must see be fore choos -

ing a salon. (503)297-3305 or (503)557-8516

Two Months Free Rent

PANKY & FRIENDS IS SEEK ING MO TI-

VATED, PRO FES SIONAL AND

FRIENDLY HAIR STYLISTS AND NAIL

TECHS TO LEASE IN DOWN TOWN

MILWAUKIE Full time and part time available.

Call Panky (503)799-5973

GRES HAM Esthetician and Hairstylist

wanted to join our full ser vice sa lon. Es tablished

with clientele pre ferred, lease op portunity.

One month free with year lease. Re -

ception in cluded, esthetician equipment

available. (503)504-2438

NORTHWEST STYLIST & SALON | JANUARY 2010 | 1


HAIR STYL ISTS NEEDED PART-TIME

OR FULL-TIME LEASE AVAIL ABLE 1/2

off first month lease. Also Mas sage Ther apist,

part-time or full-time needed. Great lo cation in

Salmon Creek of Van couver. Call Kathy

(360)521-8171

BEAVERTON - UP SCALE SALON

HAS OPEN INGS FOR FULL TIME

HAIRDRESSERS AND ONE NAIL

TECH NI CIAN FOR SPA PED I CURE

AREA MUST HAVE CLI ENTELE.

CLOSE TO PIER ONE IMPORTS ON

BEAVERTON HILLSDALE HWY. REA -

SONABLE LEASE WITH RE TAIL SPACE.

(503) 381-1177

FAB U LOUS SA LON IN MILWAUKIE

seek ing ex pe ri enced, tal ented and en er getic Nail

Tech & Hair stylists to join our team. Lease in -

cludes busi ness cards, tow els, cof fee & wine for

your cli ents. Private room available. Great lease

rates & spe cial rate on your 1st month. Un tangled

Sa lon www.untangledsalon.com or

(503)380-4290.


PRIVATE HAIR STA TIONS

AVAILABLE AT SHEARS

AHEAD IN TIGARD One full-time and

one part-time sta tion avail able. Very accessible,

be tween I-5 and 217. Sell own re tail.

Have cli en tele. First month 1/2 price. Call

Jack (503)245-1381

HAIR STYL ISTS WANTED!! Come join a

fantastic team and en joy each day you come to

work in this beautiful, higher end lease sa lon.

Up town Vil lage, down town Van cou ver.

Plenty of park ing. Se rious team play ers only.

(360)601-5486

1 | JANUARY 2010 | NORTHWEST STYLIST & SALON


LOVE WHAT YOU DO, LOVE

WHERE YOU DO IT! Sta tions for lease

in well es tablished NW Portland sa lon. Fun,

re laxed at mo sphere in won der ful neigh bor -

hood! Call Lisa for de tails (503)477-0227.

GREAT OP PORTUNITY AT A CUT

ABOVE IN AL BANY, OR Two full-time

hair sta tions for lease. Salon es tablished for

25 years. Located in strip mall on busy corner.

High vis i bil ity. Come join our fun loving

staff! Call (541)928-6783, ask for Charlie.

MATISSE & PICASSO SA LON in Happy

Valley / Clackamas area has one sta tion avail able

for lease. What an op portunity to work in a fun,

friendly and busy sa lon. Your cli ents will love it!

Call Amy at (503)351-3196


BEAU TI FUL, COM FORT ABLE

AND ES TAB LISHED, UP SCALE

SALON IN TIGARD seek ing ex pe ri enced

Hair dresser to lease sta tion full or part-time

and join our al ready busy team. Con tact

Wendy or Lizette (503)684-6506 or

(503)313-7859

BARBER WANTED - SALEM Bar ber ing

skills re quired. Full or part-time. Must be able

to do everything from fades to wet cuts. Call

(503)371-8955 or (503)991-2215 for more in -

for ma tion.

UP SCALE, DOWN TOWN SE AT TLE

SALON - STA TION LEASE OP POR-

TU NITY Well es tablished, New Eu ropean

décor, suc cess ful styl ists, sup port ive at mo -

sphere. Call Nello 206-441-0304


TOADALLY GOR GEOUS SALON

IN SANDY, OR has two hair sta tions & a

private room avaiable for lease. Must be pro fessional,

motivated and es tablished! Call

503-826-1100

THREE HAIR STA TIONS FOR LEASE

AT WEST END SA LON Sa lon un der new

management. Was recently painted and remodeled.

Mod ern look and re laxed at mosphere. Located

on the cor ner of Walker Rd. and Ce dar

Hills Blvd. Must have cli entele. Well-established

sa lon with high-traf fic vis i bil ity.

Full-time $550/mo Part-time $400/mo. Call

(503)646-6620 for more information.

HAIR DE SIGNERS IN SOUTH SALEM is

looking for 2 professional, friendly Hairstylists

with their own cli entele. Our new 4 sta tion sa lon

is on the cor ner of Sunny side and Iydlwood.

$450 mo. Sell your own re tail. Call

(503)851-0392 or stop by.

LOGIK THE SA LON HAS A STA TION

WITH YOUR NAME ON IT We are a up beat,

fun sa lon looking for styl ists to grow with us.

Full time lease $500. Of fering $100 off first

months lease. Con tact Kim 503-887-8748 ~

Logik the Salon 5016 S.E Division

MONA LISA SA LON, STREET LEVEL

LOFT - HIP, IN NER SE IN DUSTRIAL

AREA by Portland’s top res taurant ClarkLewis.

In ti mate, el e gant, mod ern, high ceil ings, over

sized chan de liers. Styl ist / Man i cur ist with cli -

entele. (503)227-5202 / (503)473-4611

PLATINUM SALON AND DAY SPA has

added on and needs to Lease 3 STYLIST STA -

TIONS, 1 NAIL TECH STA TION and a

part-time FA CIAL ROOM. We are an up -

scale Sa lon with a warm and friendly at mosphere.

HALF OFF FIRST MONTH!

(503)649-5100

ARABELLA SA LON & SPA IS LOOK ING

FOR ONE MORE HAIR STYLIST to join

our team of self mo tivated & ex perienced pro -

fessionals. Please submit re sumes to: Amanda

Williams freezedried@comcast.net /

503-502-6198

ONE PART-TIME STA TION AVAIL -

ABLE IN FRIENDLY FOUR STA TION

SA LON Must have own cli entele. Start ing rent

at $400 per month. Call Van’s Curlery

(503)232-7022 419 SE 81st

FULL SER VICE SALON & SPA IN

SHERWOOD has 2 rare open ings. Tal ented

hairstylist w/ cli entele, and 1 pri vate room for

ex pe ri enced Esthetician with cli en tele. Lease

only. Join our nice, clean & friendly en vironment.

Call (503) 625-5382

NEWLY REMOD ELED, BUSY

TUALATIN SALON HAS TWO HAIR

STATIONS FOR LEASE Also pri vate room for

lease for Nail Technician, Cosmetic Tattoo Artist,

Body Pierc ing, Etc. optbeauty@comcast.net or

(503)720-6441 for details

SALARY /

COMMISSION


SEEK ING LI CENSED COS ME -

TOL OGY IN STRUC TORS, VAN-

COU VER, WA Pay plus full benefits paid. Call

(360)694-5601 or email: Beautytchr@aol.com

RAIN SA LON IN BEAVERTON IS

SEEK ING EX PE RI ENCED STYL ISTS

High commission, full med ical and den tal

ben e fits, prod uct com mis sion. Full and

part-time avail able. Call (503)579-1500

SALON MAN AGER - PORT LAND

Great op portunity for tal ented Styl ist and en -

ergetic leader with great peo ple skills. Guar -

anteed in come. Paid va cations & holidays.

Health ben efits. Top notch man agement

train ing. 2 years man age ment ex pe ri ence required.

503-244-9242.


BEAVERTON, OR ~ WEST

SLOPE SA LON SPA ~ An up scale

3300 Sq.Ft. Sa lon Spa with 8 Hair Stations is

seek ing pro fes sional & pas sion ate Hair styl -

ist, Esthetician and Nail Tech with at least

2 yrs ex perience & cli entele. If you’re in terested

in work ing with a fun, ded icated team

call (971)246-3507 or email: ac -

counts@salonhairsay.com.

DIS TRIB U TOR OF CER TI FIED OR-

GANIC HAIR CARE LINE LOOK ING

FOR SALES REPS Part-time / Full-time positions

avail able. Sales ex perience help ful but not

required. Pay Weekly, small gas al lowance.

Contact Michelle @ 503-754-1743

TEAM VICKI EX PANDS! Team Vicki is

expanding and we are in terested in sea soned

professionals that are ready for a new chal -

lenge in their ca reer and want to be part of the

in dus try’s most talked about team. Our goal

is to build a team of Coaches na tionally that

has pas sion for ed ucation and is will ing to

sup port the ed u ca tion pro gram with prod uct

sales. If you are in terested in join ing Team

Vicki please send your re sume to:

Simmy@vickipeters.com.

SHOPS FOR SALE

SALON 4 SALE IN EU GENE across

from Willamette HS. Low rent. High foot

traffic with plenty of walk ins. If you are in terested

in run ning a sa lon with for mat like Super

Cuts or Perfect Look Sa lon, please call me at

(503)856-4944.

GREAT LEASE SA LON FOR SALE IN

ISSAQUAH, WA 6 hair and two nail sta tions,

all re tail in cluded. Centrally lo cated on Gilman

Bou le vard in won der fully main tained re tail

com plex with am ple park ing and vis i bil ity.

Small children and other family ob ligations force

sale. $25,000 (206)-979-9997

GREAT OP POR TU NITY ~ UP-

SCALE GRESHAM SA LON FOR

SALE Large, es tablished shop with brand

new fur ni ture. Must see! Call for more in -

for ma tion (971)533-4333

FOUR STA TIONS - MAS SAGE ROOM -

FACIAL ROOM - NAIL STATION All fully

equipped. Lo cated in high traffic area -

Lakewood, WA. $25,000. Will ne gotiate. Call

Sharon (253)845-0856


SALON/SPA & REAL ES TATE FOR

SALE ~ HOOD RIVER, OR: Charm ing

Plan ta tion Style Cot tage op er at ing as Hol i day

Spa. Well es tablished full ser vice sa lon with

12 yr cli entele: hair, nails, fa cials, spa treat -

ments. Great location, lots of park ing.

50x100 C2 zoned lot. Tastefully up dated

with beautiful is land style de cor, A/C, sat ellite

music. Owner mo tivated: $299,000. Call

listing agent Julie Gilbert, Don Nunamaker

Realtors. 541-387-6551.

NEW EQUIPMENT

EL E GANT NAIL SUP PLY: We whole sale and

retail New & Used Sa lon Equipments, Sa lon Fur niture

and all brand-name prod ucts OPI, IBD, Gena,

Cre ative, LaPalm… We of fer on line con tin u ing education.

Please visit our website for more in formation:

WWW.ELEGANTNAILSUPPLY.COM

Phone: (937)258-0608 or 1-888-308-6308

USED EQUIPMENT

SEVEN OLD FASHIONED BAR BER

CHAIRS - $1500 EACH 10 Beauty

Chairs - Excellent condition - $130 each. Plenty

of mir rors and sta tions. Call for more in formation

(818)349-4310 (cell) or (818)626-9191

(leave mes sage)

THREE KAEMARK HAIR STA TIONS

WITH BUILT IN TOOL HOLD ERS and

beau ti fully lit back drop be hind mir rors.

Practically new. See their web for de scription

and orig inal price of $1400. On sale for $900 a

piece. Call (503)679-1962

EDUCATION


LEARN NEW TECH NIQUES

THROUGH DVD’S - FREE CAT-

A LOG Hair cut ting & styl ing, clipper & ra -

zor cut ting, hair col oring, wed ding styles &

updo’s, makeup, fa cials, man icures and ped icures,

wax ing & hair re moval, mas sage, and

spa & body treat ments. 800-414-2434 -

www.VideoShelf.com


EVERGREEN BEAUTY & BAR BER

COLLEGE (BELLE VUE & EVERETT

CAM PUS) seek ing li censed In struc tors for

Cos me tol ogy, Bar ber ing, Es thet ics and

Nails to join our in cred i ble ed u ca tion team.

Please email: frank@evergreenbeauty.edu for

more in for ma tion.

MISCELLANEOUS

DO YOU NEED HELP WITH A DI-

VORCE, CUSTODY OR CHILD SUP-

PORT MAT TER? Con tact the law of fice of

Knutson and Weatherstone for a free consultation.

We are a Se attle firm that handles fam ily

law cases at highly af fordable rates. Contact@Knutson-Weatherstone.com

1-888-

442-3935 www.Knutson-Weatherstone.com

BUSINESS

OPPORTUNITIES

MAKE $100 PER HOUR SHARP ENING

SCISSORS AND CLIPPERS. I will beat

anybody’s price on any equip ment and

train ing. (408)439-9161

SELL JEW ELRY IN YOUR SA LON! Add

a lit tle ex tra $$$ in your pocket. Of fer fun,

fashionable and af fordable jew elry at your sta -

tion and watch the profits roll in. No sales ex -

perience needed, prod uct will sell it self. Small

start up costs. Fash ion and style go hand in

hand. THIS IS THE PER FECT RE TAIL

AL TER NA TIVE FOR BOOTH RENT-

ERS. Call Lisa to find out how (503)348-4537.

www.cookielee.biz/lisakind

SERVICES


SHEARS SHARPENED Fac tory

trained and cer tified Mas ter Sharp ener.

On site ser vice available in and around Portland,

OR. Next day turn around by mail.

(360)521-9967 or bjsrapidedge@comcast.net

Visa / Mastercard

PRO FES SIONAL SHARP EN ING -

MAS TER SHARP ENER Ulti mate

Edge Tech nology. $20. Get them to me - I’ll

ship them back free! Sat isfaction guar anteed.

(740)682-6747. Check or money order to: Pre -

cision Sharpening, 18766 State Route 279, Oak

Hill, OH 45656

IT’S A GREAT TIME TO ADVERTISE IN

THE North west Styl ist Classifieds! If you place

your ad on line at: www.stylistnewspapers.com

you will get $10 OFF YOUR SEC OND

MONTH OF AD VER TIS ING!

NORTHWEST STYLIST & SALON | JANUARY 2010 | 1


Raising Prices in a Tough Economy

By Jon Gonzales

Salon owners, like business owners across

industries of every kind, are struggling in this

tough economy to make a profit.

Many salon owners are trying to find

solutions to these challenges by trial and error.

In an effort to keep top hairdressers, salon

owners may have resorted to any number of

the following: recruiting top stylists from their

competitors; paying commissions that are too

high; or renting out stations just to survive.

Raising prices of services, individual stylists

and/or products, are options you may want to

consider. Here are a few tips to keep in mind:

Positive Word of Mouth Referrals and

Salon Demand – Referrals will be your score

card in helping you decide when and how to

raise prices. Monitor your customer return

rate for each member of your team. If your

referral rate is high, then you should consider

raising your prices.

It is important to note before you raise

prices, you must first create a demand, and

then consider raising prices with individual

salon team members, or raising prices for the

entire salon.

Raise Salon Prices not Commissions

– Raising prices is a win-win situation for

salon owners and rewards your hairdressers for

their hard work and dedication.

1 | JANUARY 2010 | NORTHWEST STYLIST & SALON

Deciding When to Raise Prices – Once

you’ve created a demand for services and have

a high rate of customer returns and referral,

adjust your pricing as needed. However, if

your salon is not busy, you may have to keep

your existing prices stable until you are able

to create a demand for your services. The best

time to raise prices is 2-4 weeks before your

busy season.

Rule of Thumb for Price Raises

– Generally, small increments are best. Chemical

services can be raised by $5.00, or hair cut

prices by $2-3.00 depending on your salon’s

reputation.

Getting the Message Out – Before you

announce price increases to your clients, have

an all-staff meeting to discuss the changes.

Be sure your staff knows how to present the

increase in the best light. Once you’ve met

with the staff, create a simple sign that can

be displayed near your sign-in or reception

desk. List the services and/or team members

that are affected. A simple “Thank you for

your understanding and continued patronage”

statement goes a long way.

Jon Gonzales is president and founder of Hairdresser Career Development

Systems, which is dedicated to educating and guiding hairdressers and

salon owners on their journey to success. To learn how Hairdresser Career

Development Systems can help you move to the next level in your journey

visit: www.HCDS4you.com.

Lisa Vann and Friends with Tony Masciangelo

Seattle salon Milagros SalonSpa and stylist Lisa Vann will be presenting a fashion and

editorial workshop on February 21-22, 2010 at the Alexis Hotel in Seattle, featuring guest

stylist Tony Masciangelo.

Fashion and editorial stylist Tony Masciangelo, regular contributor to fashion magazines

and known for his ability to make beautiful women even more stunning, will share his secrets

for success behind the chair and the camera. He will present an understanding of how

to create hair for the camera and catwalk along with teaching how to start your own profile.

The Atelier with wine reception will be on Sunday evening, February 21 and the workshop

will be held on Monday, February 22. For more information call Milagros SalonSpa at

(206) 441-5511 or email kim@milagrossalonspa.com.

JANUARY 2010

30-2/1: International Salon and Spa Expo, Long Beach, CA 800-

468-2274 www.probeauty.org/isse

FEBRUARY 2010

15: Sidlab Hair Couture Event, DreamBOX Theater at the Jupiter

Hotel, Portland, OR rsvp at sid@sidlabhair.com

20-21: Spa & Resort Expo and Conference, Los Angeles, CA

www.spaandresortexpo.com www.medaestheticsconference.com

20-23: Bronner Bros. Mid Winter International Hair and Beauty

Show, Atlanta, GA, www.bronnerbros.com

28-3/1: The Makeup Show LA, Los Angeles, CA (212) 242-1213

www.themakeupshow.com


28-3/1: ABA Canada - Toronto, Canada www.abacanada.com

MARCH 2010

7-9: IBS NewYork, New York www.ibsnewyork.com

7-9: International Esthetics, Cosmetics and Spa Conference IESCS

New York, www.iecsc.com

7-9: Professional Beauty London, www.professionalbeauty.

co.uk/london

13-15: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com

14: Beauty School Forum, Barristar Productions, Orlando, FL

www.barristar.com 800 SHOW-432

14-15: ABA Canada - Montreal, Canada www.abacanada.com

14-16: Professional Barber & Beauty Show 2010, Ponce, Puerto

Rico www.sanjuanbeautyshow.net

21-22: Spectrum International Beauty Expo, Los Angeles, CA

www.spectrumintlbeautyexpo.com 310-680-7367

21-22: BSG Cosmoprof Beauty presents Nashville Fashion

Focus, Nashville, TN www.fashion-focus.net

27-29: America’s Beauty Show, Chicago, IL call 1-800-648-

2505 www.AmericasBeautyShow.com

27-29: America’s Expo for Skin Care and Spa, Chicago, IL

www.AmericasExpo.com or call 1-800-648-2505.

22-29: America’s Latino Beauty Congress, Chicago, IL call 1-

800-648-2505 or visit www.AmericasBeautyShow.com/Congreso.

28-29: Beauty School Forum, Barristar Productions, Anaheim, CA

www.barristar.com 800 SHOW-432

APRIL 2010

10-12: International Congress of Esthetics and Spa, Miami

Beach, FL 1-800-471-0229 tradeshow@LNEONLINE.com

11-12: BSG Cosmoprof Beauty presents Biloxi Fashion Focus,

Biloxi, MS www.fashion-focus.net

18-19: Beauty School Forum, Barristar Productions, Phoenix, AZ

www.barristar.com 800 SHOW-432

21-22: BSG Cosmoprof Beauty presents Spring Style Show, San

Jose, CA www.springstyleshow.net

JANUARY 2010

Fast Application Fusion Method Extensions, Classes Every

Monday. Call for information (360)420-6939

18: Maly’s presents Framesi HPAS Color Method, Puyallup WA &

Portland, OR www.malys.com

18: Salon Services presents:: Keratin Smoothing Treatment Demo,

Portland, OR 800-251-4247, x226 or www.salonservicesnw.com

24-26: Salon Services and Supplies presents: Eufora Foundations

I, Spokane, WA 1-800-251-4247 x226 or www.salonservicesnw.com

25: Salon Services and Supplies presents: Eufora Certification,

Renton, WA 1-800-251-4247 x226 or www.salonservicesnw.com

25: Maly’s presents Framesi HPAS Color Method, Bellevue, WA &

Beaverton, OR; Mirabella Pro Day, Clackamas, OR www.malys.com

25: NWIE presents Microdermabrasion - crystal and diamond

devices, Eugene, OR 541-344-7789

FEBRUARY 2010

1: Ed Wyse Beauty Supply presents Axxium Gel System Class,

Beaverton, OR (503)626-0852

1: Salon Services presents: Davines Texture Code + and -,

Renton, WA 800-251-4247, x226 or www.salonservicesnw.com

1: Maly’s presents L’Oreal Colorist Collection, Bellevue, WA;

Farouk Chi Color System, Portland, OR www.malys.com

1-26: Westmore Academy of Cosmetic Arts presents Hairstyling

for Print, TV and Motion Pictures, Burbank, CA 1-877-978-6673

1-Mar.25: Westmore Academy of Cosmetic Arts presents Makeup

for Beauty, Fashion & Glamour, Burbank, CA 1-877-978-6673

1-May 20: Westmore Academy of Cosmetic Arts presents High

Fashion, Print & Photography, Burbank, CA 1-877-978-6673

8: Maly’s presents Framesi HPAS Reds, Spokane, WA; Mirabella

Pro Day, Lake Oswego, OR www.malys.com

24-26: IBS Las Vegas, www.ibslasvegas.com

24-26: International Esthetics, Cosmetics and Spa Conference

IESCS Las Vegas, www.iecsc.com

25-26: BSG Cosmoprof Beauty presents Seattle Fashion Focus,

Seattle, WA www.fashion-focus.net


25-26: ABA Canada - Winnipeg, Canada www.abacanada.com

MAY 2010

2: Beauty School Forum, Barristar Productions, Minneapolis, MN

www.barristar.com 800 SHOW-432

2-3: ABA Canada - Edmonton, Canada www.abacanada.com

2-3: BSG Cosmoprof Beauty presents Baltimore Fashion Focus,

Baltimore,MD www.fashion-focus.net

2-3: CCA Regional Stylz Symposium, Redding, CA 800-482-

3288 www.the-cca.com

2-3: Intercoiffure Spring Symposium, Miami Beach, FL intercoiffure.us

16-17: International Congress of Esthetics and Spa, Dallas, TX

1-800-471-0229 tradeshow@LNEONLINE.com

16-17: The Makeup Show NYC www.themakeupshow.com

16-17: Salon Spa Vision, Austin, TX www.salonspavision.com

16-17: ABA Canada - Vancouver, Canada www.abacanada.com

20-23: The Aesthetic Show, Las Vegas www.aestheticshow.com

23-24: Armstrong McCall Houston Fashion Focus, Houston, TX

www.armstrongmccall.com

JUNE 2010

6-7: Premiere Orlando, FL 800-335-7469 www.premiereshows.com

6-7: Premiere DaySpa Conference, Orlando, FL 800-335-7469

www.premiereshows.com

13-14: ABCH 2010 Energizing Summit, Los Angeles, CA (310)

547-0814 www.haircolorist.com

26: Nail Networking Event of the Smokies, Gatlinburg, TN

(270)799-3637

JULY 2010

18: 20th Annual North American Hairstyling Awards (NAHA 20),

Las Vegas, NV www.probeauty.org/naha 1-800-468-2274

18-20: PBA Symposium “Consumer Culture”, Las Vegas, NV.

1-800-394-5436 www.probeauty.org/symposium

18-20: Cosmoprof North America, Las Vegas, NV 1-800-557-

3356 www.cosmoprofamerica.com

18-20: PBA Beacon, Las Vegas, NV 800-468-2274x117 www.

probeauty.org/symposium/beacon

25-26: California Cosmetology Association 81st Annual Con-

vention, Manhatten Beach, CA www.the-cca-com 800-482-3288

AUGUST 2010

7-10: Bronner Bros. Mid Summer International Hair and Beauty

Show, Atlanta, GA, www.bronnerbros.com

8. Salon Services presents: Davines ShoppingSpace, Portland,

OR; Kadus Balayage, Portland, OR; Marcia Keratin Smoothing

Treatment Demo, Spokane, WA 800-251-4247, x226 or www.

salonservicesnw.com

8: NWIE presents Advanced Waxing, Eugene, OR 541-344-7789

15: Salon Services presents: Kadus Balayage, Spokane, WA;

Youngblood Basics, Everett, WA 800-251-4247, x226 or www.

salonservicesnw.com

15: Maly’s presents Farouk Chi Color System, Southcenter, WA;

L’Oreal Color Correction, Clackamas, OR; PureOlogist Certification,

Beaverton, OR www.malys.com

20-22: Teal Photography Workshop with Babak, Seattle, WA (503)

358-9032. www.coolestsalon.com/education

21-22: Editorial Styling Class with Tony Masciangelo Editorial

Elite Stylist, Seattle, WA (206)441-5511 kim@milagrosalonspa.com

22: Smooth Skin Supply presents Waxing 101 Free Online Class

- (877)473-1032 www.smoothskinsupply.com

22: Maly’s presents Redken Color Collection, Everett, WA &

Clackamas, OR; Sexy Hair Mixology, Bellingham, WA; Mirabella Pro

Day, Beaverton, OR www.malys.com

22: Salon Services presents: AG Metamorphosis Cutting

Techniques, Spokane, WA; Youngblood Advanced, Renton, WA 800-

251-4247, x226 or www.salonservicesnw.com

22: NWIE presents Basic Exfoliation (AHA & BHA), Eugene, OR

541-344-7789

MARCH 2010

1: Salon Services presents: Davines Mask Color Intro, & Color

Insperience, Portland, OR, 800-251-4247, x226 or www.salonservicesnw.com

7-Aug.8 2010: Teal Academy presents Hairdresser History,

Portland, OR (503)358-9032 http://coolestsalon.com


1. Get Cash Advances from Your Future Sales

WHAT’S NEW IN THE MARKET

Tired of buying product or supplies, or even paying rent, and then being “short-on-cash” until

customers sit in the chair? Payvanc, a service from SalonSwipe, can help eliminate the headaches and

frustrations of up-front cash flow by using future sales to get a cash advance.

Payvanc is similar to a line of credit, providing immediate access to a cash advance. Cash advances

can be repaid using three convenient payback options. As a Payvanc customer, you can get cash the

same day without a credit check; without hidden fees; and, without ever being turned down.

Payvanc can also process automatic rental payments for chair renters and owners. Salon professionals

can leverage Payvanc services to minimize the up-front outflow of cash needed to operate a

business. Partner programs are available for wholesale stores, distributors, salons and independent

contractors. To learn more, please call 1-877-725-6690, or visit www.Payvanc.com.

2. Keeping Up with the Beauty Industry

The Beauty Industry Report (BIR) executive newsletter serving the salon industry, provides behind

the scene information about trends, products, people, companies, associations and events. Exclusive

reports give inside scoop on what’s really going on in the beauty business. Get the unfiltered facts

needed to help predict industry trends, stay on top of leadership shifts and keep ahead of the everchanging

industry. Each issue includes updates, reports and opinions that have been distilled to concise,

manageable chunks of information to fit quick, on-the-go lifestyles.

In addition to writing and publishing the BIR, Mike Nave does sales and marketing consulting and

works with a number of professional beauty product marketers. Visit www.bironline.com or e-mail

lisa@bironline.com for more information and to get a subscription.

3. Magic, a New Shampoo Experience

Magic No H20 Volumizing Dry Powder Shampoo by Sidlab Haircouture is a dry shampoo that

has no paraben or sulphates, and requires no water or washing. Magic is perfect for days clients don’t

have time at home for a traditional shampoo. A simple application renews and revives hair giving fuller

more luminous body and movement. Magic removes oily patches around the hairline and disappears

effortlessly with natural color.

Magic is a translucent dry powder, great for all hair colors and types that will cleanse and absorb

oils and dirt. Give thirsty hair a break and encourage full, touchable, natural looking hair with this

super natural powder. Contact Sidlab at (503) 358-0782 or email sid@sidlabhair.com.

4. Zara Wigs Partners with Salons

Tapping into the salon industry, Zara Wigs, a leading retailer of handmade, lace-front wigs for

all ethnicities, has expanded their product line by offerings salons the chance to offer private wig

consultations.

“Many salons might be surprised to learn that lace-front wigs appeal to a wide variety of demographics,”

said Jeanette Hopkins of Zara Wigs. “African American women are not the only ones looking

for beautiful hair care options. We have clients across all ethnicities and on all continents.”

Zara Wigs provides salons with a quality, branded product that clients feel confident in wearing.

Offering top-quality blonde, bruenette and black hair wigs made of 100% human hair. Tied to a lace

base with two lace options, French or Swiss, Zara Wigs are a collection of top-quality Remy hair wigs.

Consultants for Zara Wigs have found that customers who have experienced hair loss or extensive

damage often times feel more comfortable with closed-door consultations, rather than visiting a wig

store, making salons the ultimate haven for those seeking hair care options.

For more information or to make a purchase, please visit www.zarawigs.com.

5. Peroxide that Conditions from YUKO Beauty

YUKO, the Japanese beauty company known for their revolutionary hair straightening system, has

created a 3% and 6% peroxide that actually helps to condition hair during the coloring process. This is

due to the addition of Aqua Gold Water. Brittle and porous colored hair can now be a thing of the past

for clients. Hair is simply left silky and radiant.

The YUKO company’s breakthrough technology of adding water-soluble Gold to beauty formulas

allows the peroxide to almost immediately improve the chemical reaction and allow for more visibly

even color application.

The 3% formula is 10 volume and the 6% offers 20 volume. Both formulas are for professionaluse

only, and packaged in a new easy-to-hold, easy-to-pour bottle. For more information call 1-877-

YUKO-SYS or www.yukobeauty.com

Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind

at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

1

3














4

2

We’re now

on Facebook

NORTHWEST STYLIST & SALON | JANUARY 2010 | 19

5

More magazines by this user
Similar magazines