Pulling the strings - Deutsche Bahn AG

THE MAGAZINE FROM THE BUSINESS UNIT DB SCHENKER LOGISTICS No. 64 | 11
Pulling the
strings
CHINA
A total of 15 new sites
by the end
of the year P. 11
Professionals behind
the scene P. 6
INTERVIEW
Business Excellence:
The fine art of
optimization P. 16
QUALITY
Focus on customer
requirements in
land transport P. 25

Editorial
Dear Readers,
2 | Newsletter No. 64/11
Dr. Thomas C. Lieb,
Chairman of the Board
of Management,
Schenker AG, and
responsible for Air and
Ocean Freight.
Photo: DB Schenker
Welcome to this new issue of our
magazine. How do top managers at
DB Schenker Logistics exchange
information on a global level when it
comes to future plans and development?
There is a tradition of world
conferences, as we call them. In this
issue, we give you a look at this year’s
conference we had in Alpbach, a
village in the Austrian mountains.
Please read more on page 4 and 5.
Our global network really is an asset,
for us and for our customers. We have
to be, where the growth markets are.
From pages 8 to 11 you will find information
on new locations, such as our
new terminal and customs warehouse
in Morocco, linking Europe and
Africa. Or take the new multimodal
facility in Northern Italy, in
Dinazzano, a 250 meters long single
track hall, for the transshipment of
sensitive goods between rail cars and
trucks. Or our new subsidiary in
Eastern Europe, in Belarus. Not to
forget the new platform in Catalonia,
Spain. And as there is now more
growth in China’s hinterland, there
will be a total of 15 new DB Schenker
sites by the end of 2011.
The “transport logistic” fair in
Munich was a hotspot for the logistics
world. More than 51,000 visitors from
134 countries attended the fair. And
the DB Schenker stand was a focal
point in the halls. For all those who
could not attend: there is a report on
pages 14 and 15.
Four letters: FLEX. They stand for
“Flawless Execution”, the global
quality and efficiency program in
Contract Logistics. Customers are
adopting now DB Schenker methods
and are aligning their own business
excellence programs with our quality
and performance processes. More on
pages 16 and 17.
And as always there is far more to
discover in this issue of our magazine:
from our services for the FIFA
Women’s World Cup to the certified
quality of our European land transport
products, from services for
premium spirits and solar modules
to our new subsidiary in Iceland, the
world’s biggest solar-powered cooling
system or a gas heated reactor in
South Africa. Not to forget the last
journey of a historic steam locomotive
or the personnel news.
As always, enjoy your reading!
6 Sports Events
Photo and Coverphoto: Pixa
Content
World Conference
4 Base camp for the future
Sports Events
6 Keeping an eye
on the ball
Network
8 The interface with Europe
9 Linking Road and Rail
in Northern Italy
10 Also in Belarus
10 New platform in Catalonia
11 Strengthening the presence
in China
Land Transport
12 Pan-European service for Kone
Global Projects
13 For the world’s biggest
solar-powered cooling system
Marketing
14 Delivering solutions
Contract Logistics
16 The fine art of optimization

News
18 Service for premium spirits
18 New corporate office in the
United Kingdom
19 Training logistic experts of
the next generation
19 Now also directly in Iceland
20 Prime Minister recognizes
Schenker Australia Pty. Ltd.
for upskilling its workforce
20 In commemoration of 9/11
21 First ever project for Sasol
22 Texas Instruments Regional
Supplier Recognition Award
22 Repair & Return between
Jeddah and Dubai
23 Historic steam locomotive on
its last journey
Photos: DB Schenker
23 Clean Up the World
24 Quality assurance for solar
modules
24 Partner for Amsterdam
and Maastricht
24 Click for environmental facts
25 Land transport products
now with certified quality
DB Schenker Newsletter is a
publication of Schenker AG.
Publisher:
Schenker AG
Alfredstrasse 81
45130 Essen / Germany
Publisher responsible for
content under German law:
Bernd Weiler, DB Schenker
Chief Editor:
Dr. Peter Sauer,
DB Schenker
Phone +49 201 8781-7575
Fax +49 201 8781-8495
For questions related to distribution,
address changes etc please
email at: info@dbschenker.com
Agency Support:
Relations & Co.,
Mönchengladbach/Germany
11 Network
6 World Conference
Design & Layout:
VD-design, Hanau/Germany
We would like to thank all
colleagues who have contributed
to this issue; special thanks to:
Diana Bahr, Essen/Germany
Beate Beitelhoff, Coslada
(Madrid)/Spain
Ingrid van Beurden, Tilburg/
The Netherlands
Florence Cresson, Gennevilliers
(Paris)/France
Raquel Garcia, Irvine/USA
Tracy Gong, Beijing/China
Karl Hammerschmidt, Hagen/
Germany
Carl Hobbis, London/
United Kingdom
Ursula Heß, Kelsterbach/
Germany
Jens Holste, Copenhagen/
Denmark
Sherin Ibrahim, Kelsterbach/
Germany
Carola Jonas, Sydney/Australia
Thilo Koch, Essen/Germany
21 News
Personnel News
26 A passion for vessels
26 Focus on cross-regional
projects
27 Ten years of partnership
in Israel
27 Heading Vertical Markets
27 E-Commerce in logistics
Imprint
Beata Konecka, Warsaw/Poland
Andreas Kusza, Johannesburg/
South Africa
Nathalie Labayog, Paranaque
City/Philippines
Josef Lederer, Kelsterbach/
Germany
Lorenz Lisseck, Essen/Germany
Claus Maletzky, Essen/Germany
Pierre Olsson, Gothenburg/
Sweden
Pasi Ripatti, Helsinki/Finland
Antje Rosenberger, Kelsterbach/
Germany
Yolanda Saavedra, Barcelona/
Spain
Loredana Santoro, Peschiera
Borromeo (Milan)/Italy
Wolfgang Schmid, Vienna/
Austria
Andrew Seah, Singapore
Poul Skovgard, Copenhagen/
Denmark
Einar Spurkeland, Oslo/Norway
Regina Tausch, Vienna/Austria
Guido Wuttke, Essen/Germany
Vladimir Zholud, Minsk/Belarus
Newsletter No. 64/11 | 3

World Conference
Base camp for the future
How do top managers at DB Schenker Logistics exchange
information on a global level when it comes to future plans and
development? There is a tradition of world conferences, as they are
called. In June, some 190 participants from the global network met
in Alpbach, Austria to discuss the status and future of the group.
In addition to the world conference,
this Tyrolean village, located between
Kufstein and Innsbruck and
home to a modern congress center,
has hosted a number of internal DB
Schenker meetings and discussions
with participants from all over the
world. The global conference with the
motto “Summit Level 4” started with
a musical surprise, a short concert by
the Kaiserjäger, a famous Tyrolean
military band. Dr. Thomas Lieb then
opened the conference with his presentation
on the way forward, “DB
Schenker Logistics 2015”. Other important
topics on the agenda included
strategic questions in European Land
Transport, Global Air and Ocean
Freight, Contract Logistics and Supply
Chain Management as well as Finances,
Information Technology and
Human Resources. The respective
board members presented the status
and developments in three sessions
with ample time for discussion.
During the presentations, the
strategic levers for reaching the overall
Level 4 goals were outlined and
explained in detail for all
business units and at
group level. Four
measures
4 | Newsletter No. 64/11
were identified specifically for the
Schenker group. First, it is vital to increase
Schenker’s footprint in emerging
markets, as future growth will
be driven mainly by these countries
and regions. The second lever will be
the new Key Account Management
structure which groups accounts into
Vertical Markets and increases focus
Photos: vd-design
Even DB CEO
Dr. Ruediger Grube
joined the conference
for a special
dinner speech.
on small and medium-sized entities
and on geographies. This re-organization
was inspired by the idea of
bundling industry-specific expertise
and offering vertical solutions to the
customers. Thirdly, the implementation
of the “New IT Landscape” with
efficient processes and state-of-the-art
IT systems will significantly improve
Photo: Ralf Kranert

productivity and profitability. The
fourth lever for reaching “Summit
Level 4” is based on clear and focused
management accountability.
However, there were more opportunities
for discussion outside the
conference room. A special mountain
hike offered time for networking.
During the first evening, DB CEO Dr.
Ruediger Grube joined the participants
and gave a special dinner speech.
Dr. Karl-Friedrich Rausch, responsible
for Transportation and Logistics
on the Management Board of DB Mobility
Logistics AG, was present for
the entire conference and gave participants
a closer look at the Deutsche
Bahn. During the second evening, a
festive dinner at Swarovski Crystal
Worlds was the perfect sett-ing for
the CEO Award. The CEO Award is
a special acknowledgement of extra
effort and outstanding results.
The winner of the CEO Award
for small legal entities was Reiner
Allgeier, Schenker Philippines, Inc.
The award for medium-sized legal
entities went to Hans-Juergen Scheidel,
Schenker S.A. de C.V. in Mexico; and
finally, the award for large entities
went to three colleagues representing
the organization in China: Karl-Heinz
Emberger, Thomas Hauck and Soren
Poulsen. Along with a crystal trophy,
all recipients were awarded prize
money for a company event of their
choice with the aim of motivating
their teams to even better performance.
“We count on your support on our
way from Base Camp to Summit Level
4,” wrote Dr. Thomas Lieb in his letter
to all participants a few days after
the conference. The participants have
special homework to do: they have to
develop specific customized roadmaps
leading to future success at
national and regional levels. n
Photos:
Ralf Kranert
At a festive dinner at the occasion of the DB Schenker Logistics World Conference 2011 in
Alpbach, Austria, Dr. Thomas C. Lieb surprised five colleagues, the winners of the special CEO
Award. From left: Thomas Hauck, Soren Poulsen, and Karl-Heinz Emberger, all China, Dr.
Thomas C. Lieb, Hans-Juergen Scheidel (Mexico), and Reiner Allgeier, Philippines.
Newsletter No. 64/11 | 5

Sports Events
“
T
here’s a lot involved in planning
and implementing the logistics
for events like these. Besides
taking care of the stadium logistics,
we have to organize the transport of
team kit from all over the world. That
also involves moving it between the
stadium, the airport and the hotel.
That’s why we develop a unique customized
logistics concept for each
event,” explains Julia Bierwirth, Head
of the Soccer Competence Center at
DB SCHENKERsportsevents. No
wonder that Ulrich Wolter, Chief Coordinator
of the FIFA Women’s World
Cup 2011 TM , was full of enthusiasm:
“Thanks to all the players and spectators
for a great soccer event. Thanks
too to the experts from DB Schenker,
who made sure that the team jerseys,
training equipment, balls, medical
kit and much more arrived on time
and also took care that the journalists
could work in ideal conditions.”
Talks with the organizing committee
begin years in advance. And
nothing is possible without the com-
6 | Newsletter No. 64/11
Keeping an eye
on the ball
Experts from DB Schenker Logistics were
pulling the strings behind the scenes for
the FIFA Women’s World Cup 2011 TM : a task force of professionals
from DB SCHENKERsportsevents made sure that every item of
equipment, every piece of kit and every technological device arrived
in the right place at the right time.
petent liaison manager, who acts as a
link between the organizing committee
and the team from DB Schenker.
Marc Schäfer consequently moved his
work-place from the Corporate Office
of Schenker Deutschland AG in Kelsterbach
to the organizing committee’s
office next to the Deutscher Fußballbund
(German Soccer Association) at
the stadium in Frankfurt am Main.
“Being so close to the action, I was in
on the processes right from the beginning
besides being in a position to
guarantee optimum logistics controlling,”
he says. Schäfer and his five colleagues
from Kelsterbach are proud
that their work made such a contribution
to the success of the FIFA
Women’s World Cup 2011. “We feel a
bit like world champions ourselves,”
he grins.
A venue logistics manager was
responsible for coordination at each
of the nine stadiums; another 100
personnel and 160 volunteers from
the organizing committee took charge
of the operational activities on site.
The transports to the stadiums and
hotels at each of the venues alone
added up to about 28,000 kilometers
for the 16 teams.
Between 500 and 5,000 kilograms
of kit had to be transported to
the hotels for each of the 16 national
teams; often it all had to be moved on
to the next World Cup city overnight.
Each team’s kit included several sets
of football strips, training clothing,
medical equipment, balls and much
more. More than 600 televisions were
delivered and set up in the media
stands. Forklifts, lift trucks and other
equipment were provided, 230 copy
machines, printers and fax machines
set up. Not to mention furniture,
multi-purpose containers for fan messages,
offices and the sanitary areas.
Moreover, the heart of all the
media activity was this year located in
Frankfurt: the IBCC or International
Broadcast Communication Center.
This is where all the TV signals from
all the World Cup stadiums were
edited and transmitted to the broad-

casting TV stations all over the world.
The German public broadcasting companies
ARD and ZDF also produced
their broadcasts directly in Frankfurt.
DB Schenker’s tasks included the setup
and servicing of the IBCC. The exceptionally
high levels of electricity
consumption, for example, meant
that cooling units had to be kept working
at all times. Joachim Gniza,
Schenker Deutschland AG’s venue
manager for Frankfurt, also had to
take responsibility for this: “The very
worst thing that could have happened
would of course have been a power
Photos: Pixa
cut. But that didn’t happen. And even
if it had: we had already taken the
necessary precautions.” An emergency
power generator was kept at hand
just in case.
The spectators in their living
rooms at home naturally had no idea
of all this. This means that DB
Schenker’s logistics experts reached
their goal, as Marc Schäfer confirmed:
“This work is all done behind the
scenes. If you can’t see any of it during
the game, that means we did our job
properly.” n
The experts from DB Schenker made sure
that the team jerseys, training equipment,
balls, medical kit and much more arrived on
time. They also took care that the journalists
could work in ideal conditions.
The following soccer championships
also profited from
DB SCHENKERsportsevents’
expertise:
n 2002 FIFA World Cup,
Korea Japan
n FIFA Women’s World Cup
2003, USA
n UEFA Euro 2004, Portugal
n FIFA Women’s World Cup
2007, China
n UEFA EURO 2008
Austria / Switzerland
n Champions League Finale
Moscow 2008, Russia
n FIFA U-17 Women’s World Cup
2008, New Zealand
n FIFA U-20 Women’s World Cup
2008, Chile
n FIFA Confederations Cup
South Africa 2009
n FIFA World Cup 2006,
German
n 2010 FIFA World Cup,
South Africa
n FIFA U-20 Women’s World Cup
Germany 2010
Cover: The team from Japan won the
FIFA Women‘s World Cup 2011. Between 500
and 5,000 Kilograms of kit had to be handled
for each of the 16 national teams.
Newsletter No. 64/11 | 7

Network
The interface with Europe
New capacity for a growing
market: DB Schenker Logistics
has expanded its international
land transport services and successfully
established air and
ocean freight services in Morocco
by setting up a new terminal and
its own customs warehouse in
Casablanca.
50
percent of Medtrans Maroc
were acquired back in
1989; since 2008, the company
has been doing business as
Schenker Maroc S.A.R.L. 27 people
currently work at the central office
in Casablanca and a second office in
Tangier. The terminal, fitted with the
latest security equipment, is located
just three kilometers away from the
port in Casablanca.
DB Schenker offers full truck
load and less than truck load transport
solutions from Casablanca and
Tangier to France and Spain and back,
Photos: DB Schenker
8 | Newsletter No. 64/11
for example weekly departures from
Barcelona, Alicante, Lyon and Paris.
One new feature is a nightly connection
between Casablanca Airport and
Tangier Free Zone. As regards the full
container load sector, Casablanca and
Tangier are both receiving terminals
for consignments from Rotterdam,
Hamburg, Lyon and Barcelona. The
national company offers scheduled air
transport services from Casablanca
and Marrakech as well as limited
services from Tangier. The personnel
in Morocco are proud that their customers
already include quite a number
of global concerns. n

Linking Road and Rail
in Northern Italy
A new logistics center by DB Schenker in the Northern Italian town
of Dinazzano improves the links between road and rail. The center,
located next to the already existing facilities of the Schenker
Italiana S.p.A. branch of Dinazzano specialized in rail logistics and
forwarding, offers complete multimodal solutions.
The single-track hall of the new
terminal is 250 meters long and
26 meters wide and has an indoor
height of ten meters. Inside the
hall, valuable sensitive freight can be
transshipped between rail cars and
trucks in any weather. The terminal
makes comprehensive additional logistics
services possible. The site also
includes an approximately 30,000
square meter asphalted outdoor area.
The siding is 600 meters long.
The facility offers efficient transshipment
equipment, including bale
clamp forklifts with rotating clamps,
cranes that can carry up to 35 tons and
a truck scale for checking vehicle
units up to 18 meters long. The quartz
Photo: DB Schenker / Giancarlo Gualtieri
cement floor inside the terminal can
support up to 100 tons. The team of
specialists of Schenker Italiana’s
branch of Dinazzano for rail forwarding
and logistics is also based in the
new logistics center. Along with the
existing DB Schenker Railport in
Castelguelfo, the new terminal gives
DB Schenker especially efficient capacity
in the Emilia-Romagna region.
“Our new multimodal logistics
center serves as an interface between
road and rail and enables a high service
quality for a wide range of logistics
services,” said Karl Nutzinger,
Member of the Management Board
of Schenker AG responsible for Land
Transport. “The new terminal has
Network
allowed us to continue to expand our
leading position in rail forwarding.”
The center is located near
Bologna and Modena, in one of Italy’s
most important economic regions. In
addition to the automotive industry,
the region is also home to over 200
companies that manufacture tiles
and terracotta products for export.
DB Schenker supplies the Italian tile
industry with around one million
tons of clay from Germany’s Westerwald
region by rail via the Dinazzano
terminal. From there, Schenker
Italiana S.p.A. in cooperation with DB
Schenker Rail ships tiles and ceramics
to Northern Europe. n
250 meters long and 26 meters wide: The new terminal in Dinazzano serves as an interface
between road and rail and enables a high service quality for a wide range of logistics services.
Newsletter No. 64/11 | 9

Network
Also in Belarus
Now, DB Schenker Logistics is
represented in Belarus with its
own national company.
Previously, an office in Minsk had
represented the Russian subsidiary
on the Belarusian market.
The new subsidiary in Belarus, with
locations in Minsk and at Minsk Airport,
connects Belarus with the DB
Schenker global network and its
2,000 locations in over 130 countries.
The new company offers the full
range of logistics services, including
the import and export of part- and
full-load freight shipments bound to
and from Belarus, Russia and
Kazakhstan, and air and ocean freight
services that include the handling of
all customs formalities.
“The new national company will
enable us to strengthen our network
in Eastern Europe,” says Karl
Nutzinger, Member of the Management
Board of Schenker AG responsible
for Land Transportation. “Our
customers expect smooth, troublefree
service in Belarus as elsewhere.
DB
Schenker Spain-Tir recently
opened new platform
in the Lerida CIM
(Integrated Goods Centre). The modern
cross-docking and storage
facility offers 2,216 square meters
of space. The terminal is built on a
10 | Newsletter No. 64/11
Photo: Weselina Baranowa
Having our own company is a key
factor in providing high end-to-end
service quality. We expect that the recently
formed customs union between
Belarus, Russia and Kazakhstan
will provide stimulus for additional
growth.” n
The contact:
DB Schenker FLLC
500m vostochnee d. Bogatyrevo
Office No. 326, AHZ
Upravlenia Delami Presidenta
223021 Minsk district / Belarus
Phone/fax +375 17 5076296
The team in Minsk, from left: Alexander Krutchenkov, Air/Ocean Manager; Valentina Zhukova,
Chief Accountant; Vladimir Zholud, Managing Director; and Alexander Talanov, Land
Transport Manager.
New platform in Catalonia
plot measuring almost 5,600 square
meters, providing a minimum storage
capacity of 2,000 pallets for logistics
services. It has about 300 square
meters of office space, a total of 21
hydraulically-operated, sheltered
docks for loading and unloading. In
Photo: DB Schenker Spain-Tir / Joan Jesús Creus
total, Spain-Tir TISA has invested
two million euros in the new facilities,
where priority will be given to security
and protection in order to obtain
TAPA certification. For example, the
warehouse is equipped with an intrusion
detection system, a complete
CCTV system, access controls, emergency
lighting and presence detection
systems in both the warehouse and
the offices in order to protect the logistics
chain. Due to its strategic geographical
location, the new Lerida
platform will operate as a transport
agency and night hub, sending cargo
from Catalonia to destinations in
Andalusia, South-East Spain, Aragon
and North Spain.
The new platform in Lerida, Spain: a modern
cross-docking and storage facility

Strengthening the presence in China
A total of 15 new sites in China
by the end of the year:
DB Schenker Logistics is further
strengthening its network in the
country.
There will be locations in additional
cities in the coastal regions
as well as in new centers of economic
interest in the interior, such as
in the rapidly growing city of Urumqi
and others like Hohhot, Mianyang
and Weihai.
Offices were already opened in
Zhangjiagang, Huzhou and Shaoxing
in June. An additional office was
opened in Yiwu in central China in
mid-August. The representative office
in Dongguan in southern China has
just been converted to a branch office.
Dongguan is the country’s thirdlargest
exporting region following
Shanghai and Shenzhen. Until now,
DB Schenker has been active at over
50 sites in China with some 4,600
employees.
“Hardly any other country is
currently as important as fast-growing
China with regard to global trade
and industry. Together with our cus-
Artwork: DB Schenker
Photo: DB Schenker
tomers, we are now following economic
development to the Chinese
hinterland,” said Dr. Thomas C. Lieb,
Chairman of the Board of Management
of Schenker AG and responsible
for global air and ocean freight activities,
at a press meeting in Frankfurt
am Main, Germany. “We combine a
local presence with our worldwide
network, thus ensuring consistent
Network
high quality of services and solutions,
in line with global standards for our
customers’ supply chains throughout
the entire process, from the source to
the destination.”
DB Schenker is one of China’s
leading service providers for integrated
logistics and has been present
there for more than 45 years. The
national company was founded in
Hong Kong in 1966. Hong Kong is
one of the most important airfreight
hubs in the DB Schenker network.
The joint venture Schenker BITCC
Logistics (Beijing) Co. Ltd. was founded
in 2002, one of the first such companies
with a foreign-owned majority
shareholding. The logistics center
near the airport serves, among other
things, as a distribution hub for automobile
parts. A state-of-the-art logistics
center was erected in Shanghai
in 2005. DB Schenker recently commissioned
its own IT service center
for the Asia-Pacific region in
Nanjing. n
By the end of 2011, there are to be 15 new DB
Schenker sites in China, in the coastal region
as well as in the hinterland. The yellow dots
mark the new sites, the existing network is red.
Newsletter No. 64/11 | 11

Land Transport
Pan-European service for Kone
Recently, Schenker Deutschland
AG took over the pan-European
procurement and distribution
transport logistics for the spare
parts warehouse of KONE in
Herten, Germany.
This comprehensive outsourcing
solution allows the elevator and
escalator specialist, one of the
global leaders in this industry, to
make its in- and outbound service logistics
processes significantly more
reliable and transparent throughout.
“We developed a reliable transport
concept and individual IT solutions
for KONE which facilitate optimum
control and extensive monitoring of
all processes in the procurement and
distribution segments,” explains
Aloys Winn, Head of Land Transport
at Schenker Deutschland AG. “This
enables us to offer our customer
maximum transparency throughout
their service logistics – including in-
Making in- and outbound service logistics
processes significantly more reliable and
transparent throughout: a new solution for
KONE.
12 | Newsletter No. 64/11
coming orders t and the final outbound
delivery of all spare parts transports
across Europe.” This transparency is
supplemented by extensive monthly
reporting comprising numerous statistics,
detailed information about
each consignment and data relating to
the CO 2 emissions produced. “When
supplying spare parts, KONE relies
on DB Schenker’s dense European network
with short, dependable throughput
times and fixed contacts,” explains
Marc Kolodzick, responsible
Key Account Manager Industrial at
the Central Industrial Solutions/Projects
division of Schenker Deutschland
AG. For the central spare parts warehouse
in Herten, specialists from
DB Schenker Logistics ensure that
all shipments from more than 1,200
suppliers throughout Europe are received
and processed smoothly. They
are also responsible for the reliable
and punctual supply of European
service partners and end-users with
urgently needed spare parts.
The logistics specialists have set
up two service desks at the offices in
German towns of Dortmund and
Hagen to ensure that all processes are
optimally controlled. They are respon-
Artwork: DB Schenker
sible for the entire planning, organization
and coordination of all processes
relating to national (Dortmund
service desk) and international
(Hagen service desk) transports.
KONE’s suppliers notify the company
that their consignments are ready for
collection via a version of the online
platform e-Schenker especially tailored
to meet the company’s requirements.
The respective service desk
coordinates and monitors the punctual
collection of the consignments in the
pan-European land transport network
of DB Schenker Logistics and ensures
that spare parts are delivered punctually.
In this way, around 150 tons of
accessories reach KONE’s spare parts
warehouse in Herten every month;
from here, around 100 tons are dispatched
to recipients throughout Europe.
Urgent European cross-border shipments
are also the responsibility of
Schenker Deutschland AG. n
Photo: Kone

For the world’s biggest
solar-powered cooling system
Schenker & Co. AG in Austria recently successfully managed the
transport of outsized collectors from Austria to Arizona, USA,
for the largest solar-powered cooling system ever constructed.
500
tons, 1,750 kW
“therms of cooling”
and a collector area of
approximately 4,700 square meters
are the impressive benchmark data
of this plant, which was delivered to
the Desert Mountain High School in
Arizona on behalf of S.O.L.I.D., an
Austrian solar technology company
specialized in planning, supplying
and operating large solar plants for
water heating, room heating, process
heat and thermally powered cooling
machinery throughout the world.
Photo: DB Schenker
During the first stage in June
2011, logistics experts from DB
Schenker loaded the collectors in
Austria and organized transport by
road and rail to the German sea port
of Bremerhaven. From here, with the
support of the US colleagues, eleven
40-foot high cube containers were
shipped via Los Angeles, another five
via Houston. The biggest challenge
was procuring suitable containers.
These had to be at least twelve meters
in length in order to accommodate the
very long collectors. For this, a spe-
Global Projects
cial agreement had to be made with
the shipping company. The actual
transport subsequently went smoothly:
the consignments arrived on
schedule – and to the absolute
satisfaction of customer S.O.L.I.D. n
Service from Austria: for the world’s biggest
solar-powered cooling systemever
constructed.
Newsletter No. 64/11 | 13

Marketing
Delivering
solutions
A strong showing at the world’s largest trade fair for transport logistics:
in May in Munich, Germany, DB Schenker featured not only a prominent
array of networks, but also attractive industry solutions as well as offers
for sustainable climate protection.
“
T
his trade fair is and will continue
to be one of the most important
platforms that allow us to not
only engage in an active exchange
with our national and international
customers but to also convince them
of our service quality,” said Dr. Karl-
Friedrich Rausch, Member of the DB
Mobility Logistics AG Management
Board for Transportation and Logistics.
This year’s showing at the trade fair
was under the motto “Delivering
solutions”. It was focused on modern
14 | Newsletter No. 64/11
solutions for trade and industry within
the context of the intelligent combination
of different transport modes
at DB Schenker.
Climate-friendly: Eco Solutions
By presenting Eco Solutions, DB
Schenker once again underlined
its objective of becoming the
leading provider in the field of
green transportation and logistics
services. “We are conscious of
our responsibility as a service and
logistics provider, and have to this
end not only set ambitious, groupwide
emissions-reduction targets for
ourselves, but are also now offering
our customers a comprehensive range
of solutions to enable them to better
pursue their own climate protection
objectives,” stated Dr. Rausch. Eco
Plus, for example, offers customers
CO 2 -free rail freight throughout Germany.
The energy required is taken
entirely from renewable sources,
and DB Schenker uses ten percent

of the revenue generated from Eco
Plus to support the construction of
new renewable energy power plants.
Eco OceanLane enables customers to
reduce their CO 2 emissions for ocean
freight by up to 50 percent – and with
Eco Charter, the air freight solution,
they can reduce their CO 2 emissions
on the routes from Frankfurt to
Shanghai, Hong Kong, Singapore
and Chicago by up to 20 percent.
In the sector of land transport, DB
SCHENKERhangartner and DB
SCHENKERrailog offer customers
a combination of road and rail
transportation that allows them to
reduce their CO 2 emissions by up
to 60 percent. Eco Warehouse has
in conclusion been presented as a
solution for building and operating
warehouses, energy efficiently and
sustainably, thereby reducing CO 2
emissions by up to 35 percent.
The DB Schenker Award
Traditionally awarded at the transport
logistic in Munich is also the DB
Schenker Award, a prize endowed
with 10,000 euros for young scientists
and one of the highest European accolades
in the logistics sector. Dr.
Stefan Walther from the University of
Erlangen-Nuremberg was this year
honored with the DB Schenker Award
2010 in lieu of his dissertation “Industrializing
Transportation Networks:
An Analysis and Evaluation of Alternative
Approaches to Cargo Transport
Services with special Reference to the
European Over-the-Road Truckload
Carrier Industry”. “Dr. Walther’s
paper addresses one of the largest and
most important economic sectors in
Europe – the truckload carrier industry.
With his paper, Dr. Walther has
focused on an area into which little
research has been carried out to date.
He has developed highly practical
approaches that allow this industry
to operate more efficiently and thus
more sustainably in future. As the
leading land transport company
in Europe, his work is also of great
interest to DB Schenker,” explained
Dr. Karl-Friedrich Rausch. n
Photos: DB Schenker
Newsletter No. 64/11 | 15

Contract Logistics
The fine art
of optimization
The Contract Logistics Supply Chain Management business unit
at DB Schenker has been implementing its global FLEX program since 2007.
FLEX stands for “Flawless Execution” and is a quality and efficiency program.
Dr. Detlef Trefzger, board member at Schenker AG and responsible for
Global Contract Logistics and Supply Chain Management,
explains how FLEX became part of the worldwide Contract Logistics/
Supply Chain Management DNA.
There are many ways of
optimizing business processes
and performance. What makes
FLEX so special? And why is it
successful?
Dr. Trefzger: As a global provider, we
have to offer our customers consistently
high service and quality standards
wherever needed. This is why we had
to define uniform standards throughout
the world. Our tool for safeguarding
these standards is FLEX. This is
a holistic approach. We do not focus
on the individual programs; instead,
it is the sum of the parts that gives
our customers the winning edge. This
Business Excellence Program has now
become part of our CL/SCM DNA,
driven by dedicated methodology and
a sustainable improvement culture
within our business unit. We began
gradually, invested in training and
raising awareness. It still is a process
of continuous learning and continuous
improvement. And – very important
– we do it with our own
specialists. The secret lies primarily
in our employees’ change of attitude
and their burgeoning sense of continuous
improvement. And we are continuously
measuring the increase in
productivity and quality.
16 | Newsletter No. 64/11
FLEX
FLEX guarantees quality,
efficiency and lean processes
FLEX ensures customer
and employee satisfaction
FLEX preserves natural recources
FLEX is sustainable
How do you manage to maintain
this increase in awareness?
Dr. Trefzger: We hold a lot of training
sessions. We have implemented the 5S
method at more than 350 DB Schenker
Logistics locations in Europe, the
Americas, Asia, all the way to Australia.
5S is a methodology for organizing
the workplace. This year, we have
scheduled 135 so-called POP workshops
around the globe. POP stands
for Permanent Optimization Program;
we developed this on the basis of the
Japanese philosophy of life and work,
Kaizen. Like 5S and POP, it is based
on intense staff participation.
A dancer in red is the visual for FLEX
in a new high-end presentation.
Artwork: DB Schenker

Any other
secret?
Dr. Trefzger: The fine art of optimization
culminates in the Six Sigma
projects designed to boost value creation
for the customer in the case of
particularly complex processes. Both
POP and Six Sigma have become an
integral part of our improvement culture
at many locations worldwide.
Photo: DB Schenker
Are there any more tools
in your box?
Dr. Trefzger: Yes, Operational Excellence
is just one element in our program
package. As I said, FLEX is a
holistic program. The most important
aspect of our FLEX program is the
Workflow Excellence component, as it
guarantees standardized procedures
for all contract logistics projects
anywhere in the world, from business
development via pricing and documentation
to implementation and
realization. Another component is
what we call Knowledge Excellence.
This focuses on staff skills, also via
e-learning. The spectrum ranges from
training courses on topics such as
material flow planning or process
design to a global knowledge database.
And the next topic on our agenda is
Eco Excellence in contract logistics.
All three components have helped
bring about significant improvements
in efficiency and quality, both inter-
“Our customers are
adopting our methods
and aligning their own
business excellence
programs with our
quality and performance
processes,”
says Dr. Detlef Trefzger.
nally and externally. Their success
has been so marked that our customers
are adopting our methods and
aligning their own business excellence
programs with our quality and
performance processes. We have consequently
created a unique selling
point and a new benchmark that is
extremely beneficial to our customers.
n
Newsletter No. 64/11 | 17

News
Service for
premium spirits
n Global premium spirits business
William Grant & Sons has signed a
three year deal with Schenker Limited
in the UK, to provide domestic and
international freight services for its
world-famous products using air,
ocean and land services.
The majority of shipments are
destined for Europe, the Middle East
and Africa plus a number of major
South American destinations and will
move ex-UK by ocean. DB Schenker’s
unique service offering of being able
to provide a four modes option means
that the spirits producer can use a
variety of flexible services to precisely
match its needs. Among the premium
brands which form the William Grant
portfolio are Glenfiddich®, the
Bavenie® range of handcrafted single
malts and, Grant’s® and one of Ireland’s
finest Irish Whiskeys, Tullamore
Dew®. In addition to the exports from
Scotland, Schenker Limited has also
been awarded significant business
from Clonmel in Ireland to Europe,
the Middle East, North America and
Russia.
18 | Newsletter No. 64/11
Photo: DB Schenker
New corporate office in the United Kingdom
n Schenker Limited in conjunction
with Airport Property Partnerships
(APP), through its asset manager
SEGRO, has signed the largest prelet
new building deal at a London Heathrow
facility for fifteen years. The deal
will see the company have build-tosuit
office and warehouse premises of
9,900 square meters on a site adjacent
to its current premises.
The Portal site, opposite the
cargo terminal at the UK’s leading
gateway airport, is one of very few
prime sites available and subject to
the relevant planning consents building
will start in 2012 with completion
scheduled for mid year. In keeping
with DB Schenker’s environmental
commitments, the ultra-modern
building will feature a reduction of 25
percent CO 2 emissions (over Part
Subject to the relevant planning consents
building of the new corporate DB Schenker
Logistics office will start in 2012. Artwork: DB Schenker L 2010), LZC (low- and zero-carbon)
At the contract signing in Bellshill, Lanarkshire: Susan Grant, Global Supply Chain Director at
William Grant, and Schenker Limited’s Operations Director, Doug Coull.
air source heat pumps servicing office
comfort cooling and warehouse
underfloor heating, rainwater harvesting,
a heat recovery ventilation system,
PIR (passive infared) and photoelectric
lighting controls and a
BREEAM (BRE Environmental Assessment
Method) Rating of Very
Good.
“Our currently facility was
simply not designed for a twenty first
century freight and logistics operation,“
says Managing Director, Jochen
Müller. “The aim is to use the new
facility to further expand our position
especially within the UK airfreight
market.”

Training logistic experts of the next generation
n Promotion of young talent is a
top priority at DB Schenker
Logistics – and can sometimes begin
very early, as an example from China
shows: With the aim of providing an
insight into the global trade and logistics
industry, DB Schenker in Beijing
welcomed 47 kindergarten kids from
the German Kindergarten in Beijing
who were accompanied by ten of their
teachers. The tour started with a very
brief summary of the topic in the form
Now also directly in Iceland
n DB Schenker Logistics has opened
up its own business in Iceland
effective June 1, 2011. Before, the customers
relied on the service of a partner.
All business is now handled by
the new local office in Reykjavik. The
Iceland subsidiary is representing
the global DB Schenker network with
2,000 locations in more than 130
countries.
The focus of the activities is on
general Air and Ocean freight. “We
intend to play a leading role in global
Reefer Logistics with a focus on the
seafood industry in the North
Atlantic Ocean,” said Ingvar Nilsson,
CEO Schenker North AB and responsible
for the business in Iceland as
Regional Director Europe North.
The team in Iceland, from left: Valdimar
Óskarsson, Anna-Lisa Gunnarsdottir and
Helgi Ingólfsson, Drector Air & Ocean
Scandinavia, Schenker AB. Photo: DM Schenker / Martina Holmberg
of illustrations and comics. The future
logisticians were subsequently taken
to the DB Schenker warehouse where
they were given the opportunity to
witness the workflows and procedures
that had earlier been presented to
them, which included trucking and
forklift demonstrations. The young
visitors in conclusion participated in
an interactive logistics game.
News
“Besides the fun and the educational
part, such initiatives support us in
strengthening the brand recognition
of DB Schenker Logistics on the
Chinese market, in particular within
the German community,” stated
Thomas Hauck, Managing Director
China North, Schenker China Ltd.
47 kids from the German kindergarten in Beijing visited the DB Schenker logistics center in Beijing.
Photo: DB Schenker
Newsletter No. 64/11 | 19

News
Prime Minister recognizes Schenker Australia Pty. Ltd.
for upskilling its workforce
n Schenker Australia Pty. Ltd.
has recently been recognized by
Australia’s Prime Minister Julia
Gillard for its achievements in talent
development. “This recognition proves
that we have taken the right steps
with our tailor-made training programs,”
stated Ron Koehler, CEO of
Schenker Australia Pty. Ltd and
Schenker (NZ) Ltd, on the occasion of
the Prime Minister’s visit to Sydney.
“To complement our own programs,
we use a variety of government funded
trainings and courses that are supported
by User Choice & EPPP (Employee
Productivity Places Program)
funding. Some of these courses have
been integrated into our daily business
activities in order to combine
theory with practical work thus making
them more relevant to our staff
and have thereby had a significant
effect on the learning outcomes.”
Having the best and most qualified
people in the industry is an integral
part of DB Schenker Logistics’ overall
strategy and sustainabili-ty program,
he stressed.
The Learning and Development
program of DB Schenker Logistics
enables all employees at Schenker
Australia to personally tailor their
career progression. It is based on three
pillars: Internal training programs
In commemoration of 9/11
n A very precious shipment crossed
the ocean from America to Germany:
a t-section of the former World Trade
Center, destroyed 9/11. The relict is
to become a monument in Oberviechtach,
Germany in order to remind of
the terrible attacks. It was handed
over by the 2nd US-Stryker Cavalry
Regiment to the Bundeswehr Panzergrenadierbataillon
122 (German
Armed Forces, Mechanized Infantry).
The task was given to DB
Schenker and the team fulfilled this
job in a most respectable way. In New
York, the t-section was wrapped in the
American flag and the staff formed a
guard of honor.
A guard of honor for a relict of the former
World Trade Center: it is now a monument in
Oberviechtach, Germany.
20 | Newsletter No. 64/11
that are delivered Australia wide
and include 21 in-house workshops;
the content of nationally accredited
programs that is delivered Australiawide
in a consistent standard and external
training by established partners
that focus on “tools, tips, and
techniques”.
Photos: DB Schenker
On the occasion of her visit to Schenker
Australia Pty Ltd, DB Schenker’s logistics
operation centre in Sydney, Australia’s
Prime Minister Julia Gillard handed over the
government’s recognition for DB Schenker’s
achievements in talent development to Ron
Koehler, CEO of Schenker Australia Pty. Ltd.
and Schenker (NZ) Ltd.

First ever project for Sasol
n Sasol, an international integrated
energy and chemicals company, has
for the first time entrusted Schenker
South Africa (Pty) Ltd with its logistics
services. The assignment is within
the framework of Sasol’s GHHER
project in Secunda, South Africa.
GHHER is an acronym for Gas
Heated, Heat Exchanger Reactor, a
recent energy efficient innovative
technology that uses the waste heat
from the reforming process and, as a
consequence, avoids high temperatures
that produce CO 2 .
DB Schenker will provide a full
end-to-end solution for cargo from
various suppliers to the project site
in Secunda, for this project. The engineering
will be managed by the US
company Fluor. The cargo consists of
boilers, burners, coolers, preheaters
and various other forms of abnormal
cargo that will mainly be routed
through the port of Richards Bay with
subsequent special transportation to
Secunda. The DB Schenker Project
departments in South Africa and
Rotterdam are working hand-in-hand
to coordinate the movements from
Germany, India, Italy, USA, and Asia.
Several part charter freights are being
supported by regular freight and air
freight.
“We see this as a milestone and
important reference to further expand
our footprint in Sub-Saharan
Africa,” stated Andreas Kusza,
General Manager, Schenker
South Africa (Pty) Ltd.
Photos: DB Schenker / Eugene
Yntema, DB Schenker / Matthias Hey
22 | Newsletter No. 64/11
News
Boilers, burners, coolers, pre-heaters and various other
forms of abnormal cargo for a Gas Heated,
Heat Exchanger Reactor.
Newsletter No. 64/11 | 21

News
Texas Instruments Regional Supplier Recognition Award
n Texas Instruments Inc., a global
analog and digital semiconductor IC
design and manufacturing company,
has honored DB Schenker Logistics
with its Regional Supplier Recognition
Award 2010. Only a handful out of
roughly 14,000 suppliers worldwide
receive this award, as Chris Durant,
Global Logistics Process Manager of
Texas Instruments (TI) stated at the
awards ceremony in Dresden. The
great importance of this award for TI
was underlined by the fact that Chris
Durant himself flew from Dallas to
East Germany for the award ceremony;
Manfred Michalke, TI Project
Manager, traveled up from South
Germany.
The award was presented to
Schenker Deutschland AG’s Dresden
office for the successful handling of
a difficult, extensive assignment: 119
valuable production systems, sensitive
to impact and in part also to temperatures,
had to be received from
Qimonda Dresden GmbH, marketer
of one of the largest IP semiconductor
portfolios in the world, and packed
securely. DB Schenker’s logistics experts
also had to collect seven systems
from a warehouse in the Netherlands
and repack them. A large part of this
highly sensitive cargo, weighing
1,526 tons in total and packed in 1,143
chests, was transported to the central
22 | Newsletter No. 64/11
Photo: Schenker Deutschland AG / Lars Diller
office of Texas Instruments in Dallas;
some test devices were sent to the
Philippines. In all, 145 trucks were
deployed for this transport, including
low-loaders and thermally regulated
vehicles.
As Chris Durant said at the
award ceremony, the project was not
only exceptionally well coordinated
and executed on schedule in compliance
with TI’s strict security regulations,
but was also completed without
any damage to the systems or spare
parts – a first for TI. Durant also paid
Repair & Return between Jeddah and Dubai
n Schenker LLC in Dubai is handling
GE90 fan thrust reversers weighing
up to 2,300 kilograms from Jeddah,
Saudi Arabia, to Dubai, United Arab
Emirates, for the maintenance of
approximately 80 plane parts belonging
to Saudi Arabian Airlines. The
logistics experts are supporting the
key players on the market for engine
nacelle overhaul and maintenance,
AMES and the Goodrich Aerostructures
Service Center from Dubai.
Both companies have signed a
cooperative agreement with Saudi
Arabian Airlines, the flag carrier of
Saudi Arabia based in Jeddah. Their
task is to service and repair the GE90
fan thrust reversers in the airline’s
B777 fleet. DB Schenker is bringing
the components from Jeddah to Dubai
for repair, and will return them directly
to the airline after servicing.
Photo: DB Schenker
tribute to the outstanding cooperation
between all the on-site teams involved,
acknowledging their outstanding
levels of expertise and experience.
“The good, trustful cooperation
within our DB Schenker Logistics
network has paid off once again,” remarked
Ralf Wörner, Manager High-
Tech/Semiconductor Projects at
Schenker Deutschland AG, Dresden,
with satisfaction. He accepted the
award from TI on behalf of the entire
team in the Air/Ocean Freight and
Special Transports departments.
Presentation of the award by Texas Instruments to Ralf Wörner, Manager High-Tech/Semiconductor
Projects, as the representative of the Air/Ocean Freight and Special Transports departments
of the Dresden office, Schenker Deutschland AG (from left): Manfred Michalke, Project
Manager TI Freising; Ralf Wörner; Chris Durant, Global Logistics Process Manager TI Dallas, USA.

Historic steam locomotive on its last journey
n A piece of railroad history:
Schenker Deutschland AG in Kassel,
Germany has successfully sent this
locomotive on its last journey.
Experienced personnel from the offices
in Hagen and Kassel together
took charge of the safe transport of
a Henschel steam locomotive dating
from 1942. In mid-August, the series
44 locomotive with a weight of just
under 100 tons was conveyed from
the former Henschel site and presentday
industrial park of Mittelfeld in
Photo: DB Schenker / Michael Neuhaus
Clean Up the World
n “Forests are life – Let’s protect
them” is the keynote of the Polish
edition of the Clean up the World
campaign organised as part of the
global Clean up the World programme
by Our Earth Foundation. Schenker
Sp. z o.o. in Poland is the campaign’s
logistics partner. Every individual is
encouraged to take care of the environment
on a day-to-day basis by Our
Earth Foundation which has carried
out the global Clean Up the Word
programme in Poland for 18 years. DB
Schenker has been providing logistics
support for the Clean Up the World
Kassel to its new home, the technical
museum in Kassel. The specialists
from DB Schenker started by leveling
and straightening the loading area
up to 60 meters in front of the locomotive.
They pulled the almost 23
meter long veteran onto a 14-axle
low-loader using a special loading
ramp. Two tractors of 680 HP each
transported the heavy cargo to the
museum in Kassel, about five kilometers
away.
programme for 13 years, now, and is
responsible for distribution of educational
material to schools, offices
and non-government organisations.
Photo: DB Schenker
News
Ewald Griesel from the technical
museum in Kassel emphasized: “By
putting the “44” on display in Kassel’s
technical museum, we have another
opportunity to show the 300 years
of industrial history in Kassel using
an authentic exhibit.” The railroad
veteran was donated by the company
Bombardier Transportation and will
be on display in the museum’s newly
opened outdoor area.
Railroad history on its way to the
museum in Kassel.
Brochures, posters and leaflets are
meant to encourage the people in
Poland to launch local clean up
initiatives.
Newsletter No. 64/11 | 23

News
Quality assurance for solar modules
n DB Schenker Logistics has recently
integrated the quality testing of PV
modules into its supply chain in order
to achieve a consistently high delivery
quality. The solar modules of the
Norwegian solar technology company
Innotech Solar AS (ITS) are being
tested within the framework of a pilot
project by employees of Schenker
Deutschland AG in its logistics center
located in the German city of Hilden.
The special testing facility has been
set up by PV Lab Germany GmbH;
a company specialized in providing
independent quality assurance, based
on the data analysis that takes place
in the PV Lab’s laboratory in Potsdam
near Berlin.
It uses electroluminescence analysis
for an early detection of quality
defects in cell and module processing,
prior to delivery. This helps prevent
costly reclamations and replacements.
The project is being coordinated by
DB Schenker Logistics in Leipzig.
It enables Innotech Solar to provide
customers with a high level of quality
24 | Newsletter No. 64/11
assurance and transparency. The
electroluminescence analysis makes
it possible to detect microscopic
cracks in solar cells. There are in addition,
a variety of wafer and cell
defects that can be detected using this
method.
Partner for Amsterdam and Maastricht
n Amsterdam RAI, one of Europe’s
most attractive and innovative conference
and exhibition companies,
and DB Schenker signed a partnership
agreement in early September 2011,
appointing Schenker International
B.V. as logistics services provider at
the Amsterdam RAI exhibition and
convention centre and its subsidiary
MECC Maastricht for the coming
years.
The companies will also work
closely together to facilitate global
events using DB Schenker’s extensive
international network. The partnership
commenced immediately.
Signed the contract for exhibition and event
logistics: Hans Bakker (left), Chairman of the
Board of Amsterdam RAI, and Leon Janssen
(right), CEO of DB Schenker Logistics in the
Netherlands.
Photo: DB Schenker
Photo: DB Schenker / Michael Neuhaus
By integrating the review process after transportation
by vessel into the entire supply
chain, from the overseas manufacturer to
delivery in Germany, quality assurance takes
place at the optimal point in time with little
effort.
Click for
environmental facts
n DB Schenker has set itself the goal
of becoming a leading green logistics
provider and has binding environmental
targets. DB Schenker has
defined concrete measures to reduce
specific CO₂ emissions by 2020 by at
least 20 percent compared to 2006.
The aim is to improve energy
efficiency and increase the share of
renewable energy in the mix used.
More about DB Schenker and the environment
is to be found in the new
Environmental Brochure, available
for download at
www.dbschenker.com/site/logistics/
dbschenker/com/en/environmental/
publications/publications.html

News
Land transport products now with
certified quality
n Bureau Veritas was recently commissioned
to audit the DB Schenker
Logistics quality management system
for European land transport. The system
focuses on customer requirements
and on the operational processes
and elements that have an impact
on quality. The certification company
confirmed that the system is able to
meet the high demands made of it.
“Our integrated quality management
system has three overriding
objectives,” says Karl Nutzinger, the
member of the Schenker AG Management
Board with responsibility for
land transport. “Consignments and
information must be delivered within
the agreed time frame and arrive complete
and undamaged, and the invoice
must specify the agreed services and
prices. Provided we keep achieving
these objectives, we can continue to
build on our market-leading position.”
Photo: DB Schenker
DB Schenker’s land transport
organization in Europe has been certified
to ISO 9001 since 2002. The national
companies in the various countries
have long had the relevant certificates
and management systems.
“Our analyses show that we have
achieved a good standard. But to ensure
we have satisfied customers, we
need to go a step further and invest in
the quality of our services over the
long term,” explains Nutzinger.
“That’s why we have now had
our product quality certified.” The
network certificate is valid for the
next three years. Bureau Veritas will
carry out further audits in the relevant
countries during this time in
order to verify independently that the
processes and guidelines are being
adhered to.
A European quality manual with
process descriptions and standards for
the products DB SCHENKERparcel
(consignments of up to 30 kilos),
DB SCHENKERsystem (general cargo),
DB SCHENKERdirect (without
transshipment or terminal handling)
and DB SCHENKERhangartner
(combination of road and rail) sets out
all the requirements and is the basis
for matrix certification. It is binding
for 36 national companies. In addition,
land transport quality is monitored
constantly by means of operational
key performance indicators on the
basis of the three quality objectives.
The analysis of these indicators,
which is also part of the auditing process,
provides the basis for constantly
improving and further developing the
production processes and thus the
quality of service. Last year, over 70
million consignments were delivered
to their recipients by DB Schenker’s
land transport in Europe.
Proud of certified quality: members of the European land
transport team at the certification ceremony.
Newsletter No. 64/11 | 25

Personnel News
A passion for vessels
n Silvia G. Belina was presented
the MPS award for her support and
dedication to DB SCHENKERmarineparts
on the occasion of her 25th
anniversary of service to the group,
which she celebrated together with
customers, friends and colleagues in
April this year. When Silvia Belina
joined former Rhenus Air Transport
in 1986, she quickly realized that the
marine industry needed transport
and logistics support to keep the vessels
going. She consequently started
developing this business long before
the product DB SCHENKERmarineparts
was officially founded – and she
has kept her passion for this product
until today.
Silvia G. Belina headed the
Marineparts & Aeroparts department
in Hamburg before joining
Joachim Zuraw, Aeroparts Germany,
Change in Denmark
n Bjarne Steffensen, Chief Executive
Officer of Schenker A/S in Denmark,
retired at the end of August after 30
years with the group. He started at
Nordisk Bilspedition A/S (former
name of Schenker A/S) in 1981. Since
then, the company has merged and
changed its name several times – in
2003 to Schenker A/S as known today.
Bjarne Steffensen also made a significant
contribution to promoting the
expansion and working conditions of
the forwarding business in Denmark,
especially in his role as chairman of
Change in Denmark: Bjarne Steffensen (left), Chief Executive Officer of Schenker A/S, retired
after 30 years. He is succeeded by Henrik Dam Larsen (right).
26 | Newsletter No. 64/11
as of January 2010 to form a team at
German corporate level with the aim
of developing the Aeroparts & Marineparts
business for the Central Europe
region. During the anniversary ceremony,
Joachim Zuraw, Joachim Fiebig,
PM Air Germany, and – as a special
surprise – Helge Jensen, Global Product
Management DB SCHENKER
marineparts EMEA made congratulatory
speeches to Silvia G. Belina, all
wishing her the best and hoping that
she will keep up her passion for big
vessels.
The special “MPS” award went to Silvia G.
Belina (left), here with Helge Jensen. She
realized very early that the marine industry
needed transport and logistics support to
keep the vessels going.
the trade association Danske Speditører
from 1997 to 2004.
He is followed by Henrik Dam
Larsen, who has over 30 years of
national and international experience.
Henrik Dam Larsen started his career
as a shipbroker. Now he joined the
group from a position as General Manager
at Blue Water Shipping A/S.
He also held leading positions at Cap
Gemini/Ernst & Young, INTTRA,
and DFDS.
Photo: Jens Holste / DB Schenker
Photo: Daniela Grube
Focus on crossregional
projects
n Effective October 1, 2011, Heinrich
Heimbrock became Senior Vice President
Engineering & Projects at the
Schenker AG Head Office. In this role
he replaced Michael Brandes, who
decided to pursue his career outside
of DB Schenker. Heinrich Heimbrock
will fulfill his new position in addition
to his existing role in performance
monitoring. He joined the group in
1993, and has worked since that time
in the corporate Corporate Logistics/
SCM organization. In his new responsibility
he will work hand in hand
with the regions and other corporate
functions. He will focus on crossregional
projects.
Photo: DB Schenker
New Senior
Vice President
Engineering &
Projects: Heinrich
Heimbrock.

Ten years of partnership in Israel
n The Israeli company Orian Ltd
recently celebrated ten years of partnership
with DB Schenker Logistics.
2,000 customers as well as freight and
logistics, shipping and airline executives
attended the grand celebration
at Wahl Amphitheatre in Tel-Aviv,
Israel which included a reception,
dinner and a performance of four
leading Israeli singers.
Heading Vertical Markets
n At the Schenker AG Head Office,
Ketilbjörn Tryggvason joined the
Key Account Management team
as Vice President/Deputy Head of
Vertical Markets. Furthermore, he
has a joined responsibility as Global
Lead Vertical Markets Chemicals
and Industrials. He comes from the
industry, where where he held various
global key account management
and vertical management functions
during the last 13 years. Ketilbjörn
Tryggvason is Icelandic by birth and
has lived in Germany for more than
25 years.
E-Commerce in logistics
n Challenges and potentials of e-commerce
attracted numerous guest to a
meeting in Vejle, Denmark. One of
the experts, Annette Falberg, Managing
Director of Danish Distance
Selling and E-business Association
(FDIH) explained that the overall
turnover on the internet is estimated
to 5.8 per cent of the Danish GDP, in
total around DKK 96 billions - and
consequently more than the construction
sector. Schenker A/S and FDIH
had signed a strategic cooperation
agreement, aiming at removing
As the guest of honor of this
event Dr. Thomas C. Lieb, Chairman
of the Board of Management of
Schenker AG, in his welcome speech
portrayed the ten year business venture
with Orian as a proud partnership
and a success story.
Proud partnership and success story:
Dr. Thomas C. Lieb, Chairman of the Board Schenker
of Management of Schenker AG, portrayed DB
the ten year business venture with Orian in
his speech. Photo:
New Vice President/Deputy
Head of Vertical Markets:
Ketilbjörn Tryggvason.
Photo: DB Schenker
known barriers for e-commerce across
national borders. An analysis of
Danish e-commerce companies had
pointed out ”cross-border logistics” as
the main barrier for the companies to
do e-business across borders.
Holste Jens /
Told about facts and trends in the
Schenker
e-commerce: Annette Falberg, Managing DB
Director of the Danish Distance Selling and
E-business Association. Photo:
Personnel News
Newsletter No. 64/11 | 27