tauranga cbd heritage study draft record form - Tauranga City Council

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TAURANGA CBD HERITAGE STUDY DRAFT RECORD FORM LOCATION / STREET ADDRESS: 2224 Devonport Road BUILDING NAME (IF ANY) Devonport Buildings ITEM NUMBER LEGAL DESCRIPTION OTHER LISTINGS ZONING Commercial Business REGISTERED OWNER Insert Photo RELATIONSHIP TO THEMATIC FRAMEWORK Theme ii The Built City Development of Commercial Areas, Theme iii Industry and Commerce SUMMARY OF SIGNIFICANCE Devonport Buildings is considered to be of some significance in terms of historic values, architectural values, group/context values and a good representative example of the type of commercial development typical in Tauranga and other New Zealand towns, in the 1930s. The building provides evidence of a period of expansion and consolidation in the commercial centre during the 1930s. Devonport Buildings forms part of an intact group of buildings in Devonport Road built c 1930 which make an important contribution to the established built character of the CBD. PERIOD / DATE OF CONSTRUCTION c.1928 RARITY OR SPECIAL FEATURES REPRESENTATIVENESS Devonport Buildings is a good example of the type of buildings erected around 1930 in Tauranga for retail with residential accomodation at the upper level, and is typical of the type of main street development in many New Zealand towns and cities of this period. CONTEXT OR GROUP VALUE Devonport Buildings form part of an intact group of 1920s and 30s buildings on the east side of Devonport Road which contribute to the established character of the street. DIVERSITY FRAGILITY OR VUNERABILITY
ARCHAEOLOGICAL QUALITIES Information/Reseach/Recognition or Protection ARCHITECTURAL QUALITIES Style or type/Design Devonport Buildings is designed in an eclectic style, combining stripped classical elements with Spanish Mission influences. The plastered brick building façade is capped by a central crenulated detail with a terracotta tiled roof detail each side.At the upper level two central windows have triangular pediments, with the two outer windows capped by semicircular pediments with a floral decorative motif. The plain cornice features lion heads either side of raised plaster lettering stating" Devonport Buildings". Barley twist pilasters define the edges of the facade. Designer or builder Construction HISTORIC QUALITIES Historic Pattern The first businesses in Tauranga were established along The Strand and Wharf Street. Devonport Road initially contained a mix of residential and small scaled business premises, with the businesses mostly clustered at the junction with Spring Street and The Strand. This gradually changed, with residential dwellings disappearing from the town centre.The population of Tauranga was relatively small, reaching 3000 by around 1930 and growng to approximately 4000 by 1940. Up until the early 1930s Devonport Road contained a mix of functions including blacksmiths, grocers stores, confectioners, tearooms, private hotels, houses, bakers, iron mongers and even the gas works which was located on a site between Devonport Road and Grey Street. The construction of a substantial building on the corner of Devonport Road and Spring Street in 1911 was the start of of the twentieth century development of Devonport Road as a major retail area for Tauranga. A significant period of development occurred in the 1930s when a number of new commercial buildings were built at the lower part of Devonport Road, and a number of early timber buildings on The Strand were replaced by masonry buildings. The construction of the new Post Office building on the corner of Grey Street and Spring Street in 1938 is further evidence of the consolidation of the centre at this time.The Devonport Building at 2224 Devonport Road dates from C 1928 and forms part of this period of development in central Tauranga, which makes an important contribution to the established built character of the CBD. It is likely that this building was constructed c.1928 at the earliest, for local land agent George Herbert Bell. Bell, along with his partner Colin Campbell Norris, leased a site at the corner of Devonport Road and the Strand in 1910 from the Borough of Tauranga, and built a large twostorey block there by July 1911 termed the biggest business premises erected in Tauranga since 1881. In 1926, the Borough Council subdivided the remainder of their property between Devonport Road and The Strand, and George Bell leased the site of the Devonport Buildings from them in 1927. A wooden building in existence at the time of the subdivision was replaced by Bell's building by 1928, as shown by the earliest known advertisement for the Devonport Drapery Co., located in Devonport Buildings by the following year. Norris & Bell by this time operated a "seedsmen and florists" business from another building close by and to the south, also leased from the Borough council. By 1934, the two businesses located at 2224 Devonport Road were H. A. Mollgaard, grocer (still in that building as at 1959), and the Tauranga Pharmacy. Associative Value Mollgaard's Grocers had a long association with the Devonport Buildings, occupying one of the shops for a period of twenty five years. SCIENTIFIC QUALITIES Information/Potential Research TECHNOLOGICAL QUALITIES
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tauranga cbd heritage study draft record form - Tauranga City Council

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