Technical Manual

inspres.com

Technical Manual

hair by indola Global ambassador, leonardo Rizzo@Sanrizz

Technical

Manual

ediTion 2/2012

Think smart, think indola.


aRe You

SeaRchinG

FoR The PeRFecT

PaRTneR?

indola is here for you. individual, innovative

and inspirational, we’re just what you need

on your side when developing and sustaining

a successful salon.

indola targets The individual hairdresser

who is searching for a young, fresh and

dynamic professional hairdressing brand

at a good price.

2

hair by indola Global ambassador, leonardo Rizzo@Sanrizz

Think smart, think indola. Welcome

We celeBRaTe You –

The indePendenT

haiRdReSSeR

BecoMe a Fan

on FaceBook:

country facebook address

offering a high quality

assortment & innovations

tailored to your needs.

indiVidual

indola is international and salon exclusive.

Young, fresh and full of bright ideas, it offers

a real alternative to the ‘Big Three’ – because

it celebrates the independent hairdresser.

innoVaTiVe

indola listens and understands your

business, offering high quality innovations

that are perfectly designed to suit your

needs: professional products, tools and

materials to help your salon becoming even

more successful.

inSPiRaTional

indola is an inspiration for independent

hairdressers, we provide you with straightforward

and easy­to­follow business

advice and training. highly relevant, and

focused on your everyday needs, our

expert support is here to make your business

thrive and prosper.

— get news about smart hair

trends, styling tips and

products

— follow our activities

— learn more about indola –

the brand which is faster,

hungrier, prettier, smarter

than the rest

3


Think smart, think indola. indola Portfolio Think smart, think indola. What you can expect from indola?

indola

PoRTFolio

PRoFeSSion

The coloR BRand

Profession offers a comprehensive range of professional color products

with excellent quality.

— The permanent assortment includes about 100 different shades.

— Profession Rapid Blond+, Profession Tone­on­Tone (demi),

Profession color Style Mousse (Semi) and Profession cream developer

complete the Profession range.

innoVa

The caRe and FiniSh BRand

innova supplies all your everyday ‘essential’ products and also keeps you

up­to­date with young and fresh trends.

— Products use ingredient complexes that are carefully selected to be

safe, reliable and totally effective.

4

We offer a streamlined product portfolio –

simple to handle and easy to understand but

yet with enough variety to meet every day

fashion needs.

The indola product portfolio is a smart

exclusive professional assortment dedicated

to the needs of independent hairdressers.

The high quality standards of henkel are an

important key to success. indola therefore

represents German quality and innovation

power and is proud to be part of henkel.

With the brands Profession (incl. Blonde expert,

no aM Permanent color, Rapid color, Tone­on­

Tone, color Style Mousse), innova and designer

we offer you a complete range to fulfill your

clients’ desires in everyday salon business.

PRoFeSSion Blonde eXPeRT, no aM

and RaPid coloR

— Profession Blonde expert is created to meet every blonde need. From

highlights to full­head coloring you can match the perfect tone to

each client, giving them the blonde they’ve always dreamed of.

— Profession Rapid color allows permanent grey coverage and up

to 2 levels of lift in only 10 minutes, giving you many new service

possibilities.

— no aM Permanent color is a unique formulation that actively

nourishes hair with deep hydration.

deSiGneR PeRManenT SilkWaVe claSSic

The FoRM BRand

designer offers professional perming products, for clients who want to

add natural body and movement to their hair.

— a gentle permanent wave designed to achieve even, lively, and

bouncy curls.

WhaT You

can eXPecT

FRoM indola?

SuPPoRT

Regular visits of our well­trained sales reps

and technical advisors who inform you about

novelties, seminars, promotions etc.

PRoMoTionS

Special promotion offers every two months

(including suitable communication materials).

adVeRTiSinG

eye­catching communication materials to

decorate your salon and support you in selling

more products.

leonaRdo Rizzo

& dieTeR kaiSeR leonardo Rizzo – indola Global ambassador,

young, fresh and dynamic, he and his work

perfectly reflect indola values. Working closely

with us to create exciting photographic

looks and develop fresh new product ideas,

leonardo’s inspirational creativity and flair

will bring the latest trends directly to you, and

showcase indola products to their full potential.

innoVaTionS

Regular product innovations especially on color,

care and finish brands.

neWSleTTeR & TRendS

The indola dialogue contains news about

innovations, promotions and the latest hair

trends including step­by­step techniques

every 2 months. You can also find our latest

news, caring and styling tips as well as product

information on our facebook site.

www.facebookcom/xxx

SeMinaR

compact seminar offer: relevant trainings on

color&cut product seminars on a regular basis.

dieter kaiser – indola cee ambassador, was

trained in Germany and london, has his own

salon in austria and works as a trainer for more

than 25 years doing seminars, workshops,

shows and performances in 40 different

countries. This and his passion for indola make

him the perfect indola ambassador for central

eastern europe.

5


hair by indola Global ambassador, leonardo Rizzo@Sanrizz

6

Think smart, think indola. General color Theory

GeneRal

coloR TheoRY

The haiR

Hair Structure

Cuticle

The cuticle is the outermost layer of hair,

protecting the inner structure with a series of

fine scales facing upwards and away from the

root. The cuticle is made up of approximately

8–10 layers, however this can vary due to wear

and tear and also ethnicity.

Cortex

The cortex determines most of the hair’s

physical characteristics including color

heliX

coRTeX

(determined by pigments), strength, elasticity

and direction and type of growth. it makes

up 75–90% of the bulk of hair and comprises

hundreds of tiny macrofibrils resembling tubes

or straws held together by keratin fibres.

Medulla

The medulla is the marrow of the hair.

in some fine hair types the medulla is not

present at all. The medulla has no bearing

on the form process.

Medulla

cuTicle

7


Think smart, think indola. General color Theory Think smart, think indola.

General color Theory

GeneRal

coloR TheoRY

naTuRal haiR coloR

haiR daMaGe

PRinciPleS oF coloR

8

The color depth is determined by the quantity

of melanins found within the hair: more

melanins create darker hair and fewer pigments

create lighter hair. The pigment eumelanin

has most effect due to its brown to black color.

it is the larger pigment and is also broken down

more easily.

an international level system is used to

measure color depth and is graded from level 1

(black) through to level 10 (light blonde)

When going lighter in color, certain natural

tones called undertones will be apparent. These

are important to identify when analysing

hair color during a consultation, as the primary

undertone will influence final hair color.

The color tone is mainly influenced by

Pheomelanin (a pigment type). The size

of the smallest pigment, pheomelanin, can

determine its color. in its largest form

pheomelanin appears red, however as it is

reduced it takes on first an orange tone, then

a yellow tone. combined with the pigment

eumelanin which appears grey to brown they

result in an natural shade.

The cuticle normally has approximately ten

layers of cells. in damaged hair these often

degrade, resulting in fewer layers, weakening

the hair itself and reducing the layer of

protection surrounding the cortex. damaged

cuticles spread out and expand, leaving the

cortex exposed, destabilised and requiring

treatment. damaged hair may look dull and flat,

dry, stiff and rough to touch, require longer

drying times, have split ends and break easily.

What is color?

— color is derived from light

(pure light comes from the sun)

— light is radiation

(electromagnetic vibrations)

— Pure light is split by a prism

(forms the color spectrum)

Color & Coloring Agents

— additive color

(color generated from a source)

.9 Green

.8 Chocolate

.7 Violet

.6 Red

.5 Mahogany

.4 Copper

.3 Gold

.2 Pearl

.1 Ash

.0 Natural

Which processes take place within the hair

when permanent coloring?

Bleaching lightens the hair color by reducing

natural pigments and dissolving artificial

pigments. it requires h 2 o 2 .

oxidative Tints deposit permanent color

within the cortex. Red, blue & yellow pigments

develop into the final color. it is possible

to lighten or darken and it also requires h 2 o 2 .

it is possible to cover up to 100% white hair.

Damaging influences include:

— uV and visible light

— Salt and chlorine water

— humidity

— Mechanical influence of styling

— chemical influence of coloring,

bleaching or perm

— Subtractive color (objects reflect light, light is

influenced by object properties, pigment in

hair is a coloring agent)

Absorption & Reflection

— What happens to absorbed color?

Selective absorption, transformed

into energy.

— What happens to reflected color?

light waves are detected by the eye,

surface structure determines visual effect.

The coloR Wheel

conSulTaTion

PRoceduRe

it displays primary and secondary colors.

The colors are subtractive.

opposing colors cancel each other out.

Browns are represented in the centre.

Blue + Yellow = Green

Complementary colors:

yellow – violet, orange – blue, red – green

Color Diagnosis

+ =

Determine natural hair color:

— use natural color strands from color chart

— if you are not sure choose darker color

Determine color direction:

— use fashion color strands from color chart

— clarify the color from roots, length and ends

Determine artificial color in hair:

— if yes be aware of the the rule:

“You can not lighten color with color”

Options:

— you can only color equal or darker colors

— you bleach the hair and use also lighter

colors

Determine white hair percentage:

— white hair percentage is less than 50%:

use all colors

— white hair percentage is more than 50%:

use fashions tones mixed with natural tones

Determine hair diameter (thick/normal/fine):

— Fine: use color half tone depth lighter

— normal: use color you have chosen

— Thick: use color half tone darker or 00, 03, 04,

30, 60, 80

.5

MAHOGANY

.7

VIOLET

.2

PEARL

.6

RED

> > > C O O L S H A D E S > > >

.1

ASH

Determine hair quality

(porous/normal/resistive):

— Porous: use curl restructioning spritz

conditioner before coloring

— normal: color as usual

— Resistive: use 00, 03, 04, 30, 60, 80

Determine scalp and skin condition

(check for damage or disorders):

— if scalp is sensible or dry, always use nn 2

Color Consultation

.8

CHOCOLATE

> > > W A R M S H A D E S > > >

The characteristics of the hair, eyes and skin

determine color type; this is based on color

tone and color depth.

Color tone is divided into three categories:

warm, neutral, cool

Color depth is also divided into

three categories:

light, medium, dark

.4

COPPER

.9

MATT

.3

GOLD

9


Think smart, think indola. Profession Permanent coloration

PRoFeSSion PeRManenT

coloRaTion –

Technical inFoRMaTion

can i create fascinating, permanent color results

whilst taking care of the hair condition?

is it reliable with the highest level of color technology?

The Profession Pcc is the international exclusively

professional Permanent caring color that answers the

needs of today’s professional hairdresser.

Color Confidence:

You can absolutely rely upon creating

safely outstanding color results.

Color Volume:

concentrated micro­pigments are

penetrating into the deepest hair fibre.

Active Care:

our exclusive colour double Bond Technology

has a dual action both outside and inside each

hair.

Smooth Consistency:

it is quick to mix & apply for easy handling.

Comprehensive range:

Pcc ranges about 100 shades in 5 categories.

Size: 60 ml color tube.

10

cReaM deVeloPeR:

— Quick mixing with Profession Permanent

caring color.

— Smoothens every hair’s surface

throughout processing.

— 1l bottles available in 2%, 6%, 9% and 12%.

RaPid coloR:

Pick up the pace and convince new clients with

our high performing permanent 10 minute

coloration. ask your sales rep for the various

service options that Rapid color has to offer to

grow your business.

Tone­on­Tone

assure yourself of the great quality of intensive

Tone­on­Tone (demi) which is without

ammonia and contains floral oil.

no aM PeRManenT coloR

no aM permanent color with a unique

formulation that actively nourishes hair with

deep hydration.

hair by indola Global ambassador, leonardo Rizzo@Sanrizz

11


Think smart, think indola. Profession Permanent coloration Think smart, think indola.

Profession Permanent coloration

nuMBeRinG

SYSTeM

12

each shade in the Profession Permanent caring color range

is given a number which indicates depth (how light or how dark

the shade is) and tone (the visible color of the shade).

Depth (Dark to Light)

# Colour Direction

1 Black

3 dark Brown

4 Medium Brown

5 light Brown

6 dark Blonde

7 Medium Blonde

8 light Blonde

9 Very light Blonde

10 lightest Blonde

The Profession numbering system

is easy to follow, consisting of a combination

of 2 or 3 of the numbers shown (above):

— The first number represents the depth

of the shade.

— The second number (the first after a decimal

point) indicates the primary tone/reflect.

— The third number (second after the point)

indicates a softer, less visible, back­up tone.

— When the number ‘0’ is used it means

natural/no tone.

— 7.0 = medium blonde

— 7.03 = medium blonde natural gold

Shades: Blonde, Contrast and Creator

follow the numbering system, but with

no specific depth number:

— Blonde shades are represented by the

number ‘1000’ before the decimal point.

— contrast shades are represented by the

letter ‘c’ before the point.

— creator shades are represented by the

number ‘0’ before the point.

— Pastel shades are represented by the

letter ‘P’ before the point.

Tone (Cool to Warm)

# Name Colour Direction

1 ash Blue

2 Pearl Pale Violet

3 Gold Yellow

4 copper orange

5 Mahogany Red­Violet

6 Red Red

7 Violet Violet

8 chocolate Brown

9 Matt Blue­Green

Letters are occasionally used at

the end of the number combination

to indicate a specific performance

particular to that shade:

— ‘X’ indicates extra, in the case of .66x and .77x

these shades have extra tone intensity and

retention.

PRoFeSSion

PeRManenT

coloRaTion


When SMaRT

colouR MeeTS

PeRFecTion

color is the engine that drives your salon business, so you need

the ultimate performance every day.

The healthiest looking, long­lasting results come from the

healthiest hair, which is why Profession Pcc has an exclusive

technology that seals, smoothes and strengthens:

the Colour Double Bond Technology

Under the microscope:

our exclusive colour doble Bond Technology has a dual action both outside and inside each

hair. Serin, a keratin building block of hair, gets to work inside each strand strengthening its

structure and improving overall vitality while precious oleo agents work on the outside, smoothing

the surface and reinforcing the colour molecule chains

Colour Double Bond Technology and the smart Oleo System

– Micro-Caring Oleo Agent (Phosholipid-EFA)

conditions and restores hair’s overall vitality

– Micro-Smoothing Oleo Agent (PEG12-Dimethicone)

Smoothes the hair’s surface to reflect more light and turn up shine

– Micro-Sealing Agent (Polyquaternium-2)

helps seal the hair’s surface, locking in color and fighting fade

Colour

Molecules

Keratin

Particles

Micro-Caring

Oloeo Agent

Our agents in action

13


Think smart, think indola. Profession Permanent coloration Think smart, think indola.

Profession Permanent coloration

GeneRal MiXinG

and ReMoVal TiPS

14

The following part provides useful information and tips

concerning removal, virgin hair coloring, re­growth

coloring, coloring porous hair and color correction.

— For most application mix equal

quantities of the appropriate developer

with Pcc color cream (30 ml + 30 ml).

— When using Profession Blonde

mix double quantity of developer

(30 ml + 60 ml)

— if hair is extremely greasy or has an

abnormal presence of styling products,

should the hair be gently shampooed

and dried prior to application.

Removal

add a little warm water and massage color from

the hair and scalp. Rinse thoroughly. Gentle

shampoo using innova color shampoo and

finish using innova conditioner or treatment.

— use of gloves

— Fresh air environment

Virgin hair coloring

always apply Pcc to dry, unwashed hair.

apply the color evenly to the mid­lengths and

ends of the hair. Start the application at the

nape area leaving 2 cm of hair at the root area

without color. develop for 10 minutes. apply

remaining color to the root area after this time.

leave to develop for a further 30 minutes (total

development time 40 minutes)

Re-growth coloring

apply your color to the root area only.

leave to develop for 20–25 minutes.

apply the color through the lengths and ends.

leave to develop for 5–10 minutes.

General color application tips

— apply avoiding contact with scalp

— always use brush parallel to the scalp

— Just deposit bleaching mixing

— never scratch scalp with the brush

— always clean any leaking of product on skin

— no product on and behind ears

— no product on nape area

— Wear gloves

— Work in a ventilated room

— Mix only carefully following instructions

— never apply on damaged or itchy scalp

— always perform a skin test before application

Instructions how to color and

treat porous hair

care in the context of coloring hair usually

refers to condition of the hair. chemical

over­processing or sun exposure can result in

hair that is over­porous, dry and brittle, and

lacking elasticity. Porous hair will absorb color

more quickly as the cuticle layer is open, thus

exposing the inner cortex. if normal color

processing takes place, the result will be darker

and more intense than the intended shade.

When a fashion shade is used, porous hair can

lead to a less intensive result. in this case a

pre­pigment treatment is recommended. it is

possible, with experience, to adjust the mix of

coloring chemicals to compensate for porous

hair, however it is more advisable to treat hair

with care products in order to improve hair

quality prior to a color treatment.

Color Correction

When a color correction becomes necessary

or is requested, one important area is how to

achieve the desired target color.

There are three corrective procedures

that can be applied to hair:

— changing the tone.

— lightening the hair.

— darkening the hair.

once the hair has been analysed you will

need to decide which of these procedures to

use. it may be that all three are necessary. For

example: if hair is too light, restore color. if it

is too dark, remove color and if it is the wrong

tone, neutralize or cleanse the color.

naTuRal

& eSSenTialS

.0

Natural

When to use:

For full head or partial color techniques.

.0

Natural

.00

Intense

Natural

.1

Ash

.03

Natural

Gold

.2

Pearl

.04

Natural

Copper

.3

Gold

.1

Ash

.4

Copper

When to use:

creators can be added to Profession shades to further intensify color

vibrancy or neutralize unwanted tone.

How to use:

using the rule of 12, your chosen creator should be added to a tube of

Profession in centimetres. deduct the depth of your chosen shade

from 12 to give the quantity (cm) of creator needed e.g. chosen shade

5.3, 5 = depth .3 = gold >> 12 – 5 = 7. Therefore, add 7 cm of Gold creator,

e.g. 60 ml 5.3 + 7 cm 0.33 + 60 ml Profession developer.

creators can be used in excess of this rule to achieve even greater tone

intensity. if using more than ¼ tube of creator (15 ml) together with

1 tube (60 ml) of your chosen shade, add the equivalent amount of Profession

cream developer, e.g. 60 ml 5.3 + 15 ml 0.33 + 75 ml Profession developer.

comprehensive collection of colors and naturals for

coverage of white; with added tones for greater color choice.

This category includes the essential color ‘tool’ for every colorist,

creator shades, to give a personalized result to any color.

.11

Intense

Ash

How to use:

apply to dry unwashed hair. Mix with equal

quantities (1:1) of either 6% or 9% (20 or 30

volumes) of Profession cream developer.

.6

Red

100 0.11 0.22 0.33 0.44 0.66

.13

Ash

Gold

.2

Pearl

10.0 10.03

9.0 9.00 9.03 9.11 9.13 9.2 9.3 9.30 9.32

8.0 8.00 8.03 8.1 8.3 8.32 8.34

7.0 7.00 7.03 7.2 7.3 7.30 7.31 7.32 7.35

6.0 6.00 6.03 6.04 6.1 6.23 6.3 6.34 6.35 6.37

5.0 5.00 5.03 5.3 5.31 5.35

4.0 4.04 4.1 4.3 4.35 4.37

3.0 3.1 3.32

1.0 1.1

.23

Pearl

Gold

.3

Gold

.30

Gold

Natural

.31

Gold

Ash

.32

Gold

Pearl

.34

Gold

Copper

Development time:

develop for 30 minutes. Time the development

from the final application of color.

100 Creator Natural:

the flexibility to achieve a wide range of color effects:

.35

Gold

Mahogany

Color Booster:

To give a lighter result up to two depths, mix ½ tube 100 creator natural

+ ½ tube Profession or ¼ tube 100 creator natural + ¾ tube Profession

depending on the depth of the natural base.

Reduce Tones:

100 can be added to any Profession shade in cms (follow rule of 12)

to reduce strength of a tone.

.37

Gold

Violet

use to lighten dark hair before re­coloring (pre­lift): When you require

2–3 levels of lift on very dark bases, mix 100 1:1 with Profession cream

developer 6% or 9% depending on the depth of the natural base.

15


Think smart, think indola. Profession Permanent coloration Think smart, think indola.

Profession Permanent coloration

Red / FaShion

.4

Copper

When to use:

For full head or partial color techniques.

conTRaST

16

.40

Copper

natural

.43

Copper

Gold

.44

Intense

Copper

.44x

Extra

Copper

.55

Intense

Mahogany

a stunning collection of red and other fashion

tone shades; rich, vibrant and intense combinations.

For all color requirements.

.56

Mahogany

Red

.60

Red

Natural

.66x

Extra Red

.7/.77x

Violet/

Extra

Violet

How to use:

apply to dry unwashed hair. Mix with equal

quantities (1:1) of either 6% or 9% (20 or 30

volumes) of Profession cream developer.

Development time:

develop for 30 minutes. Time the development

from the final application of color.

contrast shades give intensive and vibrant results even on dark

natural bases. contrast shades can be used on already colored

hair to add rich tones, without the need to prelighten or strip

the existing color from the hair.

When to use:

contrast shades should only be used for partial

color applications and should not be applied to the

scalp. contrast shades on natural uncolored hair

will give an intense vibrant color result. contrast

shades on already colored hair will give an intense

color result depending on the previous color. on

hair that has been colored with a black or very dark

brown shade, or hair with color build­up may not

accept the new contrast color as easily as hair

colored with a lighter shade. (Strand test is advised.)

How to use:

Mix with equal quantities (1:1) 9% or 12% (30, 40

.8

Chocolate

.80

Chocolate

Natural

.82

Chocolate

Pearl

.83

Honey

Chocolate

.84/.86

Chocolate

Copper/

Red

9.44 9.82 9.83

8.43 8.44x 8.66x 8.77x 8.83

7.40 7.43 7.44 7.82 7.83

6.4 6.40 6.43 6.44 6.60 6.66x 6.77x 6.80 6.83 6.84

5.4 5.56 5.60 5.66x 5.77x 5.82

4.4 4.55 4.80 4.86 4.89

3.7 3.8

.3

Gold

.4

Copper

.7

Violet

c.32 c.44 c.76

.89

Chocolate

Matt

volumes) of Profession cream developer. choose

the developer according to the natural depth of

the hair. 6 or darker depths use 12 or 9%, 7 or

lighter depths use 9%.

Development time:

develop for 45 minutes (20 minutes with heat

activation). Time the development from the final

application of color.

Remember:

conTRaST ShadeS aRe noT deSiGned To Be

uSed on ScalP!

MiXinG

natural & essentials

Red / Fashion

Coloring Action Recommended Developer Mixing ratio

Color Bath

— refreshing slightly faded or

extremely porous & sensitized

mid­lengths and ends

— toning pre­lightened hair

Coloring on same depth

Lightening 1 depth

darkening to any depth

White hair

contrast

Application Technique White Hair

Profession Pcc natural (.0), intense natural (.00),

natural Gold (.03) and natural copper (.04)

shades will give 100% coverage of white hair.

— always mix your chosen color with 6% when

coloring white hair.

— When using a Profession Pcc Fashion or Red

shade on hair that has more than 50% white,

mix your chosen shade with a natural or

natural gold shade.

2% (7 Vol.)

6% (20 Vol.)

lightening 2–3 depths 9% (30 Vol.)

always apply your color

to the most resistant white hair first.

1:1 (30 ml + 30 ml)

1:1 (30 ml + 30 ml) or (60 ml + 60 ml)

Coloring Action Recommended Developer Mixing ratio

Partial application

with Contrast shades:

— 6 or darker depths use

— 7 or lighter depths use

9% or 12% (30/40 Vol.)

9% (30 Vol.)

Warm shades mix with

.03 e.g ½ 7.03 + ½ 7.44

The .03 and .04 shades are warm naturals,

ideal to mix with a warm toned shade

to retain a true shade result on white hair.

Cool shades mix with

.0 e.g ½ 7.0 + ½ 7.1

The .0 and .00 shades are cool naturals,

ideal to mix with a cool toned shade

to retain a true shade result on white hair.

1:1 (30 ml + 30 ml) or (60 ml + 60 ml)

Profession Advanced Color

advanced coverage shades (9.00, 9.30,

8.00, 7.00, 7.30, 6.00, 6.80, 5.60 and 4.80) also

perfectly cover white resistant hair (designed

for 80%–100% white hair). These shades have

got the same cream base and same processing

times as Pcc standard shades, but include

a 40% higher concentration of color pigments.

use with 9% developer; for lengths and ends

use standard Pcc shades with 2% developer.

1:1

1:1

1:1

17


Think smart, think indola. Profession Permanent coloration Think smart, think indola.

Profession Permanent coloration

aPPlicaTion & deVeloPMenT

ViRGin haiR

natural & essentials

Red / Fashion

Re-GRoWTh coloRinG

natural & essentials

Red / Fashion

Blonde eXPeRT

18

— always apply your Profession Permanent

caring color to dry, unwashed hair

— apply the color evenly to the mid­lengths

and ends of the hair

— Start the application at the nape area leaving

2 cm of hair at the root area without color

— develop for 10 minutes

— apply the remaining color to the root area

after this time

— apply your chosen color to dry unwashed

hair at the root area only

— develop for 20–25 minutes

— Gently massage the remaining color

through the lengths and ends for the last

5–10 minutes

— if 9% has been used at the root area add a

small amount of water to the color before

taking it through onto the lengths and ends

Profession Blonde expert is the answer to the

needs of advanced colorist with a

comprehensive all­round blonde service. With

Profession’s new range, you can match the

perfect tone to each client, giving them the

blonde look they’ve always dreamed of. From

highlights to full head coloring, Blonde expert

delivers superb results every time.

— leave to develop for a further 30 minutes.

(Total development time 40 minutes)

4

10 min.

& n. =

Note:

do not comb the root color through to ends.

20–25

min.

4

&

4 30 mi

4

5–10

min.

Roots Ends

Blonde is a demanding color that needs a complete

support service on different levels. it is important to have

not just reliable, high­performance, true to tuft shades

but also a complete support service to provide clients with

the shimmering blonde tones they desire.

440 min.

Profession Blonde Expert, the all-round

professional service for every blonde need.

— hi­lifting & tone (1000.0, 1000.1, 100.22,

1000.03, 1000.3, 1000.32)

— Pastel shades – Perfect for balancing

unwanted yellow tones after pre­lightening.

— lift & cover shades – up to 4 levels

of lift on natural hair

— Premium Bleaching Powder

Profession developers are specially formulated

to be used with indola Profession products

including Blonde expert to achieve mixing and

perfect consistency.

Blonde expert

hi­lifting Blonde 1000

Benefits:

— Provides 4½ levels of lift when used

on the depth of a 6.0 and upwards.

— delivers tonal enhancement or

neutralisation to the final color

result thanks to added tonal dye stuffs.

Blonde expert

lift & cover

Benefits:

— Formulated to give up to 4 levels of lift

on natural hair with total white hair

coverage up to 100%

hi­lift and tone in just one step.

use this product when base colour have no white hair.

.0

Natural

.1

Ash

.22

Intense

Pearl

.03

Natural

Gold

.3

Gold

.32

Gold

Pearl

1000.0 1000.1 1000.22 1000.03 1000.3 1000.32

When to use:

For full head or partial color techniques. When color

matching use a complementary natural / essential

shade of the same depth, mixed with 1:1 of 2% (7

volumes) Profession cream developer e.g. 1000.0

at the root area, color match with 9.03. do not

comb Profession Pcc Blonde through the lengths

and ends of already colored hair as this may

sensitize the lengths and cause color fade.

How to use:

apply to dry unwashed hair. Mix with double

quantities (1:2) of 12% (40 volumes) Profession

cream developer. it is possible to mix with 9% or

12% when less than 4 levels of lightening are

required.

Development time:

develop for 45 minutes. Time the development

from the final application of color.

Attention:

highlifting Blond 1000. color strands are no

„resultstrands“. With 1000. series you are working

on the re­growth and on strands against natural

yellow/orange pigments.

1000.0, 1000.03, 1000.3 ­> warm blonde result

1000.1, 1000.22, 1000.32 ­> neutral

blonde result

Hi-Lifting Blond 1000. & white hair coverage

hi­lifting Blond 1000. series is not designed to

cover white hair. But it is possible to reach nice

translucent coverage and lightening effect when

mixing the 1000. series with 9.00 (Pcc intense

coverage series)

Tip for white hair coverage and lightening:

½ 1000.32 + ½ 9.00 + developer 9%, Processing

time 45 minutes, level of lift: 3 levels

use when in need of white hair coverage in combination with

lifting natural bases to blonde

When to use:

all Profession Blonde expert lift & cover shades

are the perfect choice for up to 100% coverage

of white hair with up to 4 levels of lift – in one

smart step!

How to use:

always apply Profession Blonde expert high lift

& cover shades on dry, unwashed hair. Ratio: mix

your chosen shade 1:1 with Profession cream

developer. The strength of Profession cream

developer you need will depend on the levels of lift

you desire, use the following as a guide:

— 12% for more than 3 levels of lift

— 9% for 2–3 levels of lift

— 6 % for 1–2 levels of lift

To refresh the lengths and ends, use your preferred

Profession Blonde expert Pastel shade mixed 1:1

with 2% Profession cream developer.

Development time:

develop for up to 45 minutes. Time the

development from the final application of color.

19


Think smart, think indola. Profession Permanent coloration Think smart, think indola.

Profession Permanent coloration

Blonde eXPeRT

Blonde expert Pastels

Benefits:

— Blonde expert Pastel shades offer individual

tone directions

— Gentle on the hair due to lower ammonia

content

— intermixable with each­other

— Suitable for pre lightened hair, natural blond

hair or blond tinted hair

aPPlicaTion &

deVeloPMenT

Blonde expert

hi­lifting Blonde 1000

— apply your chosen color evenly to the

mid­lengths and ends of the hair of the hair

— Start the application at the nape area leaving

2 cm of hair at the root area without color

— develop for 10 minutes

— Mix up fresh product and apply to the root

area, merging this second application back

over the midlengths

— develop for a further 40 minutes (Total

development time 50 minutes)

20

4

10 min. min. & = 50 min.

440

4

Blonde expert Pastels offer a variety of blonde

tone directions to create tailored color results

on pre lightened hair.

.01

Natural

Ash

.1

Ash

.11

Intense

Ash

.31

Gold

Ash

(beige)

P.01 P.1 P.11 P.31

When to use:

For full head or partial color techniques. always use

on pre­bleached hair level 10. Pastels are used to

give a color direction on pre­bleached hair. if your

bleach result is slightly too warm, the most

neutralising effect is given by P.01. if your bleach

result is too warm, the most neutralising effect is

given by P1.

Pastel & white hair coverage

The Pastel series is not designed to achieve 100%

cover white hair. But it is possible to reach good

coverage combined with 2 levels of lift when

mixing the P. series with 9.00 (Pcc intense

coverage series).

Blonde expert Pastels

— apply Pastels on pre­lightened towel

dried hair

— For natural blond hair use pastels with

6% developer

— Start the application at the root area and

then apply on lengths & ends as fast as

possible without stopping massaging

carefully to let the product penetrating

evenly the hair

— always visually monitor the development

of the shade (specially cool shades!)

1–30

min.

4

Tip for white hair coverage on a level of

lightest blond:

½ P.31 + ½ 9.00 + developer 9%, Processing

time 30 to 40 minutes

White hair is covered at a level close to 10.31

How to use:

apply cautiously but as quickly as possible

without stopping massaging the hair to ensure

even penetration and even color result. Mix 1:1

with 6% (20 volumes) Profession cream

developer on natural blonde hair and with 2%

on hi­lighted or pre­lightened hair.

Development time:

develop from 1 to 30 minutes. check during

development time till desired result is achieved.

dual aPPlicaTion

— For dual application with hi­lifting Blonde

shades apply hi­lifting shades at roots

— after 20 minutes apply pastels

— For mild ends apply pastel shades and

develop for 30 min (Total development

time 50 minutes)

20min. n. =

4

& 4

4 30 mi

50 min.

no aM

PeRManenT coloR

Profession

Developer

2 %/7

volumes

6 %/20

volumes

9 %/30

volumes

12 %/40

volumes

Profession NO AM

Color usage

Refreshing already

colored lengths and ends

up to 100 % white hair

coverage/1–2 levels of lift

2–3 levels of lift/intense

natural shades (.00 series)

3–4 levels of lift

(11. series)

Mixing with Profession Developer:

Mix 1 part Profession no aM color cream

with 2 parts of Profession developer (1:2).

apply color on dry hair only.

TIP

Development time:

can be extended up to 45 minutes to achieve

maximum white hair coverage, for thick and

resistant hair.

Profession no aM color is an ammonia and odour­free

permanent coloration enriched with Moisture­care­Molecules

providing up to 100% white hair coverage & up to 4 levels of lift

(lifting 11. series).

Application virgin hair:

First apply to mid­lengths and ends and leave

to develop for 10­15 minutes. Then apply to

the roots area for a further 30 minutes. Total

development time 40­45 minutes.

Application re-growth:

First apply to there­growth area and leave to

develop for 20 minutes. Then apply a fresh

mixture using ( 1 part targeted shade + 2 parts

2 % (7 Volumes) Profession developer) to

mid­length and ends and leave to develop for a

further 10 minutes.

White hair coverage:

— Natural shades

achieve up to 100% white hair coverage

mixed 1:2 with 6% / 20 Volumes Profession

developer.

— Fashion shades:

it is advised to mix 2 parts of targeted

fashion shade with 1 part of a natural shade .0

in same depth (e.g. 20 ml 6.66 + 10 ml

6.0 + 60 ml 6% / 20 Volumes Profession

developer).

naTuRal

9.0

8.0

7.0

1.0

6.0

3.0

5.0

4.0

naTuRal inTenSiVe & aSh

— Natural Intense shades .00:

Mixed 1:2 with 9% / 30 Volumes Profession

developer to achieve maximum white

hair coverage. development time 30 to 45

minutes.

Lifting shades 11. series:

Virgin hair: First apply to mid­lengths and ends

(10­15 minutes). Then apply to the roots area for

a further 45 minutes. Subsequent application:

apply only the re­growth area, leave to develop

for 45 minutes. lifting 11. Series is not designed

to be applied on white hair! do not use heat

activation device!

Removal:

at the end of development time, add a little

quantity of warm water, gently massage to

emulsify and rinse thoroughly until water runs

clear. Shampoo and condition with innova

color products.

Gold

FaShion chocolaTe

Blonde

4.77

5.44

6.66

7.44

6.86

9.00

4.86

7.84

5.00

4.82

5.84

6.82

7.00

8.82

11.1

5.3

7.3

21


Think smart, think indola. Permanent caring color chart Think smart, think indola.

Permanent caring color chart

PeRManenT caRinG

coloR chaRT

22

10

Lightest

Blond

9

Very Light

Blond

8

Light Blond

7

Medium

Blond

6

Dark Blond

5

Light Brown

4

Medium

Brown

3

Dark Brown

1

Black

.0

Natural

10.0

9.0

8.0

7.0

6.0

5.0

4.0

3.0

1.0

00.000 e

.00

Intense

Natural

9.00

8.00

7.00

6.00

5.00

.03

Natural

Gold

10.03

9.03

8.03

7.03

6.03

5.03

.04

Natural

Copper

6.04

4.04

.1/.11

Ash/

Intense

Ash

9.11

8.1

6.1

4.1

3.1

1.1

.13

Ash Gold

.2/.23

Pearl/

Pearl Gold

9.13 9.2

9.3

7.2

6.23

.3

Gold

8.3

7.3

6.3

5.3

4.3

.30

Gold

Natural

9.30

7.30

.31

Gold Ash

7.31

5.31

.32

Gold

Pearl

9.32

8.32

7.32

3.32

.34

Gold

Copper

8.34

6.34

.35

Gold

Mahogany

7.35

6.35

5.35

4.35

.37

Gold

Violet

6.37

4.37

.4

Copper

6.4

5.4

4.4

.40

Copper

natural

7.40

6.40

.43

Copper

Gold

8.43

7.43

.44/.44x.55/.56

Intense Intense

Copper/ Mahogany/

Extra Mahogany

Cooper Red

9.44

8.44x

7.44

6.43 6.44

6.60 6.66x 6.77x

6.80 6.83 6.84

5.56

4.55

.60

Red

Natural

5.60

.66x

Extra

Red

8.66x

5.66x

.7/.77x

Violet/

Extra Violet

8.77x

5.77x

3.7

.8/.82

Chocolate/

Chocolate

Pearl

9.82

7.82

5.82

3.8

.80

Chocolate

Natural

4.80

.83

Honey

Chocolate

9.83

8.83

7.83

.84/.86

Chocolate

Cooper/

Red

4.86

.89

Chocolate

Matt

00.000 e 00.000 e 00.000 e

4.89

Contrasts Creator Blonde Expert

C.32

C.44

C.76

100

0.11

0.22

0.33

0.44

0.66

highlifting Pastels

1:2

1000.0

1000.03

1000.1

1000.22

1000.3

1000.32

P.01

P.1

P.11

P.31

23


Think smart, think indola.

PRoFeSSion deMi &

SeMi PeRManenT coloRaTion

Tone-on-Tone coloR chaRT

coloR STYle MouSSe – coloR chaRT

FaShion

24

T

Toner

9

very light

8

light blond

7

medium

blonde

6

dark blonde

5

light brown

4

medium

brown

3

dark brown

1

black

.0

natural

8.0

7.0

6.0

5.0

4.0

3.0

1.0

Chocolate

Red

.01

natural

Ash

6.01

5.01

.1

ash

Copper

Blond

Honey

Blond

.13

ash gold

T.1 T.13

Profession demi & Semi Permanent coloration Think smart, think indola. Profession demi & Semi Permanent coloration

.3

gold

9.3

7.3 7.35

6.3

5.3

naTuRal

.35

gold

mahogany

5.35

.37

gold

violet

4.37

Medium

Brown

Dark

Blond

.4

copper

6.37 6.4

.44

intense

copper

7.44

Light

Brown

Medium

Blond

.56

mahogany

red

5.56

.66

Intense

Red

6.66

.77

Intense

Violet

5.77

ReJuVenaTe

.8

chocolate

6.8

4.8

Light

Pearl Grey

Light

Beige Blond

.82

chocolate

pearl

5.82

Silver

iTone

Best use iTones for the following:

— color shy clients

— ammonia reluctant clients

— camouflage of the first grey hair

— Pure shine enhancement

— combination with highlighting

(shimmering colors)

— Pastelisation of highlights (level 9 & Toners)

— color refreshment in between two

colorations

— low­lighting (color strands darker than

the base color)

— Pure tone on tone usage (coloring at the

same depth or darker on low white hair

percentage)

keY 4

coloR STYle MouSSe

Shine Service

color enhancement

color change

extreme color change

00.000 e

our demi prescription for sensational color.

oxidative color­pigments penetrate deep into

hair fibre and give a rich intense color result.

last up to 25 washes and blends up to 70%

white hair. The caring system with floral oil

smoothes the hair making it incredibly brilliant

How to use/Development time:

— Preparation: always wear suitable gloves

— apply on dry hair (optional on damp,

towel dried hair)

— Mixing: 1:2 with iTone catalyser (4% peroxide)

— First application: apply evenly from roots

to ends. Fast development time

10­20 minutes (with heat only 5­10miutes)

natural depth

intensive

Tone­on­Tone

1

3

4

5

6

7

8

9

ToneR

colors, styles and conditions in one! a temporary color to

be used for a quick color fresh up, for color correction and

for pre­pigmentation.

Key benefits:

— Temporary leave­in direct dye

— color and Style in one easy step

— For color refreshment, neutralisation, toning

& pre­pigmentation

— Provides extra condition & even results

— no long term commitment as color Style

Mousse is removable by shampooing (may

last longer on porous hair)

— extra heat protection

Multi-usage:

— Provides color refreshment for colored hair

— enriches natural hair colors

— Subtle blending of first signs of grey hair

— neutralises or corrects color

— ideal for pre­pigmentation

— availiable as 200ml can

Application:

while protecting it against split ends and hair

breakage. The smooth ammonia­free cream

base is easy to apply and gives an even color

result.

— Subsequent application: apply on root

section only leave for only 10­15 minutes, then

take through lengths and ends and

leave for another 5­10 minutes.

— Removal: add a little warm water, emulsify and

rinse thoroughly until water runs clear

— Shampoo & condition with innova color

1 2 3 4 5 6 7 8 9 Bleach

Shampoo & towel dry. Wear gloves. Shake

can well. hold can upside down to dispense.

apply orange sized amount to hair. distribute

evenly. comb through. do not rinse. Style

hair as usual. avoid contact with textiles.

To prevent build­up cleanse thoroughly

before each application. Remove all

traces of color before perming.

Pre-pigmentation:

use pre­pigmentation to avoid unwanted

results before coloring previously lightened hair

back in a darker shade.

Level 3 & Darker: Red

Level 4 to 6: copper Blonde

Level 7 & Lighter: honey Blonde

25


Think smart, think indola. Profession Rapid color

PRoFeSSion

RaPid coloR

coloR chaRT

26

9

Very Light

Blond

8

Light Blond

7

Medium

Blond

6

Dark Blond

5

Light Brown

4

Medium

Brown

3

Dark Brown

.0

Natural

9.0

7.0

5.0

3.0

.1

Ash

7.1

5.1

.32

Gold

Pearl

8.32

.46

Copper

Red

The smart 10 minute coloration

Pick up the pace with incredible color, quicker

than ever before and turnaround new clients

every 10 minutes. The ground­breaking Rapid

color Boost Formula with alcaline keratin

building blocks accelerates the coloring process

considerably. Together with the essential oil

extract Rapid color leaves your hair super shiny

and wonderfully conditioned.

.66

Red

6.46 6.66

.67

Red

Violett

4.67

.8

Chocolate

6.8

4.8

Use Rapid Color to attract new clients:

— clients who want a quick re­growth service

— clients who are short on time, but fashion

conscious

— ageless clients who cherish express services

— male clients who want a fast coloring service

— habitual “cut­only clients” who are easily

convinced by the 10 minute transformation

— many more service possibilities – ask your

personal indola sales contact

How to use:

— always mix Profession Rapid color cream 1:1

with Profession developer:

— 6% / 20 Vol. for tone on tone coloration

and up to 1 level of lift.

— 9% / 30 Vol. up to 2 levels of lift

— only mix Rapid color shades in between

each other.

— The product should be applied quickly

in approximately 10 minutes

Development time:

— 10 min. for all standard colorations

— 10 min. plus heat in case of white coverage

or resistant hair types

— 15 min. plus heat in case of white coverage

and resistant hair types

Hints:

— do not comb the re­growth color through

to refresh the ends, instead make use of the

left over color cream.

— To ensure perfect coverage apply plenty of

color for resistant hair types.

— For perfect white hair coverage use natural

Shades (.0). For fashion shades on more than

50% white hair mix fashion shades with the

natural shade one depth darker 2:1, e.g. 40 ml

6.66 + 20 ml 5.0 + 60 ml Profession developer.

Think smart, think indola. Profession Technical Support

PRoFeSSion Technical SuPPoRT

PRoFeSSion

cReaM deVeloPeR

2% / 7 volumes

When to use:

— toning pre­lightened hair

— refreshing lengths & ends of

already colored hair

— color matching lengths &

ends following a regrowth

application

How to use:

For most color applications mix equal quantities of the appropriate Profession

cream developer with Profession Permanent caring color. When using

Profession Pcc Blondes mix double the quantity of developer.

Key ingredient:

Steartimonium chloride

nn2 coloR addiTiVe

00.000 e

Specifically formulated to be used with Profession Permanent

caring colors, Rapid color and with Profession Rapid Blond

compact dust free bleaching powder – for guaranteed quality

and quick to mix, smooth cream. Bottles are color coded

according to developer strength.

00.000 e 00.000 e 00.000 e 00.000 e

6% / 20 volumes

When to use:

— white hair

— adding color

— coloring darker

— coloring 1 depth lighter

9% / 30 volumes

When to use:

— coloring 2–3 depths lighter

— on darker bases when using

reds & fashion shades

helps prevent scalp staining & increases skin protection.

includes selected ingredients:

— Polysorbate 80: reduces skin irritation and

scalp staining

— alba seed oil: penetrates and repairs hair

damage, improves tensile strength and

elasticity.

— aloe Vera: natural plant extract with calming

and soothing properties on the skin.

— Bisabolol: special anti­irritant, which further

reduces scalp sensitivity.

12% / 40 volumes

When to use:

— high lifting shades only:

contrast / Blonde

Action:

This caring ingredient has a +ve (positive charge) and is attracted to any ­ve

(negative charge) areas of hair.

Effect:

during the development time of the color the hair’s surface is smoothed.

add 2 pumps per 120 ml of mixed color or

1 pump per 60 ml of mixed color. Mix well.

extra tip for extra protection for sensitive clients;

nn2 can also be applied directly around the

hairline before applying a color product, perm

lotion or straightening cream.

27


Think smart, think indola. Profession lightening Segment Think smart, think indola. designer

PRoFeSSion liGhTeninG SeGMenT

RaPid Blond+

00.000 e

Blonde eXPeRT hiGh

PeRFoMance BleachinG

PoWdeR

00.000 e

28

compact Bleach Powder white and blue, Size: 500 gr

Benefits:

— improved formula, 7 levels of lightening,

with only 6% developer

— ideal for achieving a brilliant platinum look,

full of attitude

— Special restructuring agents and milder

ph­level leaves improved hair structure

Maximum lift on natural and colored hair.

Benefits:

Maximum lift – 8 levels – on natural

or pre­colored hair.

Re­growth application on hair application

Mixing Ratio 1:2 1:2

developer 2% (7 Vol.) √ √

developer 6% (20 Vol.) For maximum lift √

developer 9% (30 Vol.) not advised* For maximum lift

developer 12% (40 Vol.) not advised not advised

Maximum lightening 7 levels 7 levels

Processing time 20 to 45 minutes 20 to 45 minutes

heat activation not advised not advised

(*7 level of lift with only 6% developer)

Application:

Preparation: Mix in a non­metallic bowl 35 g

of Blonde expert high Performance Bleaching

Powder with 70 ml of Pcc developer (1:2) and

mix to a creamy consistency.

Re­growth application on hair application

Mixing Ratio 1:2 1:2

developer 2% (7 Vol.) √ √

developer 6% (20 Vol.) For maximum lift √

Application:

— do not use 12% (40 Vol.) developer

— Follow instructions carefully on packaging

— add nn 2 to the mixing when applying

bleaching products on re­growth area

— always wear suitable gloves. Work in a

ventilated environment.

developer 9% (30 Vol.) not advised For maximum lift

developer 12% (40 Vol.) not advised not advised

Maximum lightening 8 levels 8 levels

Processing time 20 to 45 minutes 20 to 45 minutes

heat activation not advised not advised

00.000 e

claSSic

0 – For resistant hair (1000 ml)

1 – For normal hair (1000 ml)

2 – For colored or lightened hair (1000 ml)

neutraliser (100 ml & 1000 ml)

00.000 e

Gentle and reliable alkaline permanent lotion

for bouncy and long lasting curl result.

The professional formula allows good

distribution and penetration into the hair

achieving even lively curls. The caring

ingredients hydrolyzed keratin, hydrolyzed

Wheat Protein & aloe Vera leaf extract protect

and strengthen the hair during the perm

process for improved combability and silky

touch.

Preparation:

— analyse hair type and select appropriate

variant.

— Shampoo the hair with innova anti Grease

Shampoo.

— avoid vigorous massaging the scalp. Rinse

and towel dry.

— on porous hair, spray innova curl

Restructuring Spritz areas for extra

protection.

Winding:

— Rods: Select appropriate rods to achieve the

movement required.

— Winding: The width of the hair strands will

influence the curl result

— normal, fine, resistant and colored hair

should be wound towel dry. lightened and

sensitive hair should be wound damp. do

not pre­dampen the hair with perm lotion.

00.000 e

Application of Perm Lotion:

— Protect the hair line with Profession nn 2

and cotton wool.

— Wear appropriate gloves.

— apply Perm lotion sparingly to each rod,

remove cotton wool immediately after

application.

— cover with cap for optimal perm result

— Sensitive and lightened hair should not be

covered.

— Start timer immediately, following the

processing chart.

— When processing time is complete, rinse

carefully the rods with warm water

(5 minutes minimum) and towel dry

thoroughly ensuring all lotion and excess

moisture has been removed.

SILKWAVE neutraliser

neutralisation is crucial for achieving a perfect

re­bonding of the keratin in its new shape.

— Wear appropriate gloves.

— 100 ml neutraliser is necessary to properly

achieve perfect neutralisation.

— apply 70 ml neutraliser starting at the nape

apply to the still wound rods. leave for 5

minutes.

— unrolling the rods without pulling on the

strands then apply the 30 ml remaining

neutraliser. Massage into the hair and leave

for a further 5 minutes.

— Rinse thoroughly with warm water

Recommendation:

apply innova treatment or conditioner hydrate,

Repair or color depending on hair type.

Hair type Lotion Processing time

without heat with 45° heat

Resistant 0 20 minutes 10 minutes

normal to slightly porous 1 15–20 minutes 10 minutes

up to 30% highlighted 1 15–20 minutes 10 minutes

colored & lightened 2 15–20 minutes do not use heat

30 to 70% highlighted 2 7–10 minutes do not use heat

apply innova treatment or conditioner hydrate, Repair or color depending on hair type .

29


Think smart, think indola. innova

innoVa

GeneRal inFoRMaTion

as part of the henkel group indola benefits

from the research and development resources

of a large multi­national company. henkel

has a 120 year heritage in bringing innovative

products to market and with our unique input

from hairdressers it makes indola an especially

smart brand.

now welcome to a new era in super smart care

and styling. indola’s streamlined new portfolio

of must­have products brings together the very

latest insights and advances in hair expertise,

bottles them all and then puts it straight into

your hands.

every innovative new formula is made using a

laboratory load of ingenious new ingredients,

including liquid keratin and precious gemstone

extract. There are breakthrough formats,

inspiring applications and go­to heroes – all

designed to give you unprecedented care as

well as potent power to create, control and

finish. and each one is color­coded to help you

find exactly what you’re looking for in a flash.

30

Therefore with Indola’s straightforward

product portfolio you will get:

— products which are easy to use, easy to sell

and easy to understand

— individual solution for each customer,

doesn’t matter if dandruff, hairloss or fragile

colored hair

— harmonious product family for every range:

from shampoo to scalp serum

— Simple overview and well­thought structure

So, this is where you start – now get ready to

redefine the possible.

Radical design and shelf appeal

— Maximum shelf impact due to packaging

kept simple and bold in a fresh, modern

design

— Premium appeal: convincing of high­class

professional performance from the first look

to the last drop

— Very practical: smartly thought choice of

packaging and sizes in order to give our

clients what they really want

hair by indola Global ambassador, leonardo Rizzo@Sanrizz

31


hair by indola Global ambassador, leonardo Rizzo@Sanrizz

32

innoVa caRe &

STYlinG

adVanced caRe FoR

BeauTiFullY healThY haiR

our brand new care

collection features the latest

advanced formulas and

potent ingredients needed to

tackle all the care issues you

encounter every day. each

one has been developed to

be beautifully effective every

time with clear color coding

for easy navigation and

generous sizes for great value,

every time.

Take YouR STYle To

a neW leVel

our brand new Styling

collection delivers

unprecedented performance

every time. With pioneering

formulas, Revolutionary

formats and iconic new

heroes, each one

helps you unleash a creative

force greater than ever before.

With even more power to

shape, texturise, boost, hold

and control – the only limit is

your imagination.

Think smart, think indola.

innoVa caRe

innoVa coloR


PReSeRVe PReciouS coloR

innova care

With advanced uV­filters and precious gemstone extract to reflect light and enhance radiance,

our new range has been specially created to preserve color intensity and condition. Protects hair

from sun damage, restores elasticity and maintains brilliance even after 30 washes.

COLOR SHAMPOO

enriched with precious gemstone extract and a protective

uV­filter shields hair from fading and structural damage and

preserves up to 90% color.

Application: use daily.

Availability: 300 ml/1500 ml

SILVER SHAMPOO

Formulated with a specialist caring agent, cools and brightens

white, grey or blonde hair as it cleans and neutralises brassy

yellows whilst repairing hair structure.

Application: use weekly. For white/grey hair leave in for 1­3

minutes. For blonde hair rinse immediately.

Availability: 300 ml/1500 ml

COLOR CONDITIONER

enriched with precious gemstone extract and a protective

uV­filter smoothes and detangles and reserves up to 90%

color intensity.

Application: use daily on towel­dried hair. leave to work for

2 minutes before rinsing.

Availability: 250 ml/1500 ml

COLOR TREATMENT

Brightens colored hair as it revives. enriched with gemstone

extract and a protective uV­filter. it repairs and strengthens

the hair whilst preserving up to 90% color intensity up to

30 washes.

Application: use daily on towel­dried hair. Rinse as normal or

leave in for a deep treatment.

Availability: 150 ml

BI-PHASE CONDITIONER

Fortified with natural apricot kernel oil and a protective uV

filter. it revives color, intensifies shine and detangles and

preserves up to 90% color intensity even after 30 washes.

Application: use daily on towel­dried or dry hair. Simply

shake, spray and leave in.

Availability: 250 ml

33


Think smart, think indola. innova care Think smart, think indola.

innova care

innoVa caRe

innoVa hYdRaTe


Quench ThaT ThiRST

Thirsty hair is miserable – and it shows. our new hydrate shampoos, conditioners and treatments

are infused with natural ingredients such as rejuvenating bamboo milk to restore the natural

moisture balance and help you rediscover your hair’s strength, shine and bounce.

34

HYDRATE SHAMPOO

Formulated with essential bamboo milk, restores the natural

moisture balance of each hair, even suitable for curly hair and

it gives healthy look and feel.

Application: use daily.

Availability: 300 ml/1500 ml

HYDRATE BI-PHASE CONDITIONER

Formulated with essential bamboo extract and works deep

down restoring natural moisture levels and leaving hair super

soft, silky smooth and easy to manage.

Application: use daily on towel­dried or dry hair. Simply

shake, spray and leave­in.

Availability: 250 ml

HYDRATE LIGHT WEIGHT TREATMENT

Quenched thirsty, dry hair as it treats. apply this miracle

worker generously to deeply treat and nourish dry, brittle

hair. as a result hair visibly recovers lost shine, gloss, bounce

and vitality without overburdening.

Application: use weekly, leave in for 5­10 minutes.

Availability: 200 ml

innoVa RePaiR


SaY enouGh To daMaGe

heat of the blow­dryer, styling tools, fierce environmental conditions … daily stress is harmful

for hair. damaged hair and split ends can’t repair themselves, so give your hair the protection it

needs with innova Repair products which treat the cuticle, fibre and matrix of each strand.

REPAIR SHAMPOO

Revives the natural beauty of damaged hair as it cleans.

it is formulated with hydrolysed keratin and works in

3­dimensions to actively repair the cuticle, fibre and matrix

of each strand for shiny, strong, healthier looking hair.

Application: use daily.

Availability: 300 ml/1500 ml

REPAIR CONDITIONER

Formulated with hydrolysed keratin and working in

3­dimensions and works for smooth, tangle­free and

strong hair.

Application: use daily on towel­dried hair. leave to work for

2 minutes before rinsing.

Availability: 250 ml/1500 ml

REPAIR TREATMENT

Revives the natural beauty of damaged hair as it rebuilds

and it helps preventing future damage. The treatment is

formulated with hydrolysed keratin and working in

3­dimensions.

Application: use weekly on towel­dried hair, leave to work

for 5­10 minutes before rinsing.

Availability: 200 ml/1000 ml

REPAIR SPLIT ENDS

Repairs split ends and restores a silky smooth feel. enriched

with hydrolysed keratin and works in 3­dimensions to actively

seal, fortify and protect the hair ends whilst preventing

breakage.

Application: use on damp or dry hair, massaging in a small

amount from the mid­lengths to the ends. leave in.

Availability: 75 ml

REPAIR INSTANT KERATIN-FILLER LEAVE-IN

a true wonder serum, it smoothes, soothes and repairs every

hair in just an instant. From the very first quick and easy

application, its concentrated action targets damage and

fortifies each strand to reduce breakage by up to 95% ­ with

no over­burdening.

Application: Simply comb from roots to tips to transform

even serious damage into silky, healthy looking, beautiful hair.

use daily.

Availability: 250 ml

35


Think smart, think indola. innova care

innoVa caRe innoVa STYlinG

innoVa SPecialiSTS


SMaRTeR caRe FoR challenGed haiR

hair loss? dandruff? We’ve come up with smart solutions to keep your scalps healthier and your

hair shiny and strong. innova Specialists are packed with the key ingredients you need to help

combat stressed scalps and limp hair, every time.

36

DANDRUFF SHAMPOO

eases dandruff from the scalp and, more importantly, keeps it

at bay with zinc pyrithione and keratin. it removes dandruff for

good preventing any return, gives hair added shine and a

beautifully fresh aroma, too. and all this after just one wash!

Application: use daily.

Availability: 300 ml

CLEANSING SHAMPOO

Gives hair a deep cleansing treatment with peppermint leaf

extract and removes grease, refreshes hair and lifts away

product build­up, leaving shiny hair that’s so clean you can

feel it in an instant.

Application: use daily.

Availability: 300 ml/1500 ml

HAIRGROWTH SHAMPOO & LOTION

Reduce hair loss after 6 weeks and increase hair density after

24 weeks. Stimulates hair growth and brings the proportion

of active hair roots to a near normal level of 80 after 24 weeks.

Application: Start the hairgrowth regime with lotion and

Shampoo for first 6 weeks.

Availability: 300 ml/8x7 ml

SENSITIVE SHAMPOO (Silicone free)

Gently restores the natural balance of hair as it cleans.

Specially formulated with natural aloe vera and is

dermatologically proven to be suitable for a delicate scalp.

Application: use daily.

Availability: 300 ml

Think smart, think indola. innova Styling

innoVa TeXTuRe


Mould TiGhT

For flexible hold with texture and shine our multi­tasking waxes, glues, gels and gums will style,

mould and work your hair, whatever your style. and if you fancy a change, simply rework your

look and you’re good to go, day to night. innova Texture to be used on (towel­) dry hair.

BOUNCE JELLY

never lose shape! When you want unbeatable style resistance,

this innovative jelly delivers strong hold with ultimate bounce

memory, so your look always springs back into shape.

Availability: 150 ml

Hold level: 5

STRONG GEL

When you want lasting hold with zero residue, this alcoholfree

gel has it all as it’s designed to give you total control over

your style plus protect against dehydration.

Availability: 250 ml

Hold level: 4

ULTRA STRONG GEL

This super smart gel is designed to go the distance for extra

strong hold and a glossy finish.

Availability: 200 ml

Hold level: 5

GLUE

extreme hold for radical styling, it won’t let go so you have full

styling support until the next shampoo, without flaking.

Availability: 150 ml

Hold level: 5

VOLUMISING POWDER

This powerful styling powder is designed for mega volume,

loads of lift and a remouldable finish.

Availability: 10 g

Hold level: 2

SHAPING SOUFFLÉ

it is designed to define short styles with a spiky texture and

edgy finish.

Availability: 75 ml

Hold level: 5

FIBRE GUM

This gum’s maxi fibres are designed for texture look with loads

of hold and natural shine.

Availability: 150 ml

Hold level: 4

37


Think smart, think indola. innova Styling Think smart, think indola.

innova Styling

innoVa STYlinG

innoVa SeTTinG


GeT SeT Go

Set doesn’t mean stiff. With mousses to help thicken and volumise, creams for bounce and shine

and sprays to deeply protect, our fabulous new setting range gives lasting hold with natural

movement. innova Setting to be used on towel­dried/wet hair.

38

HAIR THICKENING ELIXIER

inject powerful body and bounce to the most lifeless of hair

with this divine Thickening elixier. From the very first day, fine

or limp hair is reborn with loads of luscious lift and natural

extra volume: use before blow­drying.

Availability: 150 ml

Hold level: 4

FLEXIBLE MOUSSE

This flexible mousse boosts volume, hydrates and protects

hair from damage. it gives lasting hold with natural

movement and keeps hair in shape.

Availability: 300 ml

Hold level: 1

STRONG MOUSSE

This high performance mousse is designed to max volume

and help protect from heat damage so your hair style can be

kept in control.

Availability: 300 ml

Hold level: 4

VOLUME & RESTRUCTURE SPRAY

This multi­action spray is designed to restructure, volumise,

and hydrate and to help protect from heat damage, for hair

that is visibly boosted and cared for.

Availability: 300 ml

Hold level: 2

THERMAL PROTECTOR

Styling with irons or tongs, depend on this liquid defense

mechanism designed to help protect, hydrate soften and

shine when styling up to 220 °c. can also be used on dry hair

before using irons or tongs.

Availability: 300 ml

Hold level: 2

CURL CREAM

This cream makes thicker curls to be more obedient, hydrates,

cares and styles as it controls frizz, boosts bounce and

intensifies shine.

Availability: 150 ml

Hold level: 2

CURL BOUNCE FLUID

it gives fine delicate curls a little encouragement, enhances

vitality, improves shape and adds natural shine. action: work

through towel­dried hair before drying as usual or apply on

dry hair to redefine curls.

Availability: 100 ml

Hold level: 1

innoVa FiniSh


end in SiGhT

Who cares how you start if you don’t get in a good finish? That’s why we’ve created some of the

smartest sprays, serums and lacquers in our Finish range to fix, hold, define and polish any look.

innova Finish to be used to finish off.

GEL SPRAY

When you want mega­hold without a trace of stickiness or

residue Reach for this smart spray. With the must­have

performance of a gel with the instant appeal of a spray it’s the

go­to styler for structure, volume and finish.

Availability: 300 ml

Hold level: 4

SHINE SPRAY

With a shine spray a healthy looking, gloss finish can be added

to any style. This ultra­fine, feather­light spray is designed to

deliver an intense shine without residues. Spray from a

distance of about 30 cm. use in short bursts.

Availability: 300 ml/500 ml

Hold level: 0

FLEXIBLE SPRAY

This ultra smart finishing spray is designed to give style

effortlessly beautiful staying power even in humid weather.

Spray at least 15 cm away for fixing sections and 30 cm away

to finish the overall style. use in short bursts.

Availability: 300 ml/500 ml/750 ml

Hold level: 1

STRONG SPRAY

This hairspray gives you ultra­hold that works hard even in

humid conditions. Spray at least 15 cm away for fixing

sections and 30 cm away to finish the overall style. use in

short bursts.

Availability: 300 ml/500 ml/750 ml

Hold level: 3

SMOOTH SERUM

This invaluable polishing serum gives an ultra sleek,

beautifully shiny finish. it is designed to ease frizz and improve

manageability with long­lasting gloss.

Availability: 150 ml

Hold level: 0

39


Think smart, think indola. kapitel innova Target PlatzhalterXXXXX

Ranges Think smart, think indola.

innova Target Ranges

innoVa TaRGeT RanGeS

innoVa GlaMouR


daRe To Shine

The Glamour Range contains a precious blend of luxurious oil to make hair shinier, glossier and

more glamorous. it works from within to restore dry and dull hair.

40

GLAMOUR SHAMPOO

For tangibly soft, silky hair. Formulated with an elixir of three

oils: argan, Marula and olive. The innovative and shine

boosting formula nourishes the hair and restructures its

surface, for seducing smoothness and mirror –like shine.

Application: use daily

Availability: 300 ml/1500 ml

GLAMOUR HAIR MASK

For strong, brilliantly shiny hair. Formulated with a deep

repairing elixir of three oils: argan, Marula and olive. The

innovative formula restructures dry and dull hair from within,

giving the outer layer instant smoothness and mirror­like

shine. Reduces split ends by up to 95%.

Application: use weekly on towel­dried hair, leave to work for

1­2 minutes for a quick result or 5­10 minutes for a full

experience before rinsing.

Availability: 200 ml/500 ml

GLAMOUR SPARKLING ENDS

For sealed, glossy ends. Formulated with agran­, Marula and

olive oil for smoothness and a mirror­like shine. it protects the

hair against breakage. Reduces split ends by up to 100%.

Application: use on damp or dry hair, massaging in a small

amount from the mid­lengths to the ends. leave in.

Availability: 50 ml

GLAMOUR PRECIOUS OIL

This luxurious elixir is enriched with uniquely light marula oil

and works instantly to infuse all hair types with renewed life

– even fine hair. hair is instantly transformed becoming soft,

smooth and strong with a brilliant mirror­like shine.

Application:

• Before shampooing: Apply prior shampoo onto dry hair

a generous amount and comb through to evenly distribute.

leave to process for 5 minutes and then rinse of and proceed

to shampoo as usual. This smart pretreatment leaves the hair

shinier and smoother after the cleanse.

• Before blow-drying: Warm a few drops in the palms of

your hands and work through towel­dried hair from the

mid­lengths to the ends before styling as desired

• As a finishing treatment on dry hair: Apply more for

a smoother, shinier look.

Availability: 75 ml

SHINE AND HOLD SPRAY

For radiant shine and a strong old firm finish. Formulated with

precious elixir and strong holding resin. helps to protect

against uV­rays. The lightweight non­sticky formula delivers

a mirror­like shine that doesn’t overburden hair.

Availability: 300 ml

Hold level: 2

innoVa aGe eXPeRTiSe


TRue BeauTY iS MoRe Than a nuMBeR

intensive hair care for mature hair with a unique combination of antioxidants. The smart dual

action tackles the signs of ageing head on as it protects against damaging free­radicals whilst

rebuilding the structure of each strand from within. Your clients hair is visibly rejuvenated with

revived shine plus a renewed healthy look and feel.

AGE EXPERTISE SHAMPOO

For mature, fragile, fine hair. cleanses and helps to protect

against free radicals with the innovative formula that contains

a higher concentration of an antioxidant. it rebuilds each

strand’s structure from within, working against the signs of

ageing. For invigorated, healthy and shiny looking hair.

Application: use daily.

Availability: 300 ml

AGE EXPERTISE CONDITIONER

For mature, fragile, fine hair. Smoothes the hair surface and

helps disentangling the hair with the innovative formula that

contains a higher concentration of an antioxidant.

it strengthens and rebuilds each strand’s structure from

within. For vitalized, healthy and shiny looking hair.

Application: use daily on towel­dried hair. leave to work

for 2 minutes before rinsing.

Availability: 250 ml

AGE EXPERTISE TREATMENT

For mature, fragile, fine hair. The innovative formula contains

a higher concentration of antioxidant that helps to protect

against free radicas, working against the signs of ageing.

it targets damage, strengthens and rebuilds each strand’s

structure from within. For rejuvenated, healthy and shiny

looking hair.

Application: use weekly, leave in for 5­10 minutes.

Availability: 200 ml

41


Think smart, think indola. Product Matrix Think smart, think indola. Product Matrix

PRoducT MaTRiX

eSSenTial caRe, STYlinG & TaRGeT RanGeS

eSSenTial caRe eSSenTial STYlinG

coloR

ideal FoR coloRed haiR

42

Shampoo

300 ml, 1500 ml

Silver Shampoo

300 ml, 1500 ml

conditioner

250 ml, 1500 ml

heRo

PRoducT

Bi­Phase conditioner

250 ml

Treatment

150 ml

hYdRaTe

ideal FoR dRY haiR

Shampoo

300 ml, 1500 ml

Bi­Phase conditioner

250 ml

light Weight Treatment

200 ml

Sun acTiVe

ideal FoR Sun STReSSed haiR

Protection oil

100 ml

hair & Body

Shampoo

300 ml

heRo

PRoducT

heRo

PRoducT

Treatment

150 ml

after Sun

hair Rescue

200 ml

RePaiR

ideal FoR daMaGed haiR

heRo

PRoducT

Shampoo

300 ml, 1500 ml

conditioner

250 ml, 1500 ml

Treatment

200 ml, 1000 ml

instant keratin­Filler

250 ml

Split ends

75 ml

SPecialiSTS

ideal FoR SenSiTiVe ScalP needS

Sensitive Shampoo (Silicone free)

300 ml

heRo

PRoducT

hairgrowth Shampoo

300 ml

hairgrowth lotion

8 x 7 ml

cleansing Shampoo

300 ml, 1500 ml

dandruff

Shampoo

300 ml

TeXTuRe — dRY haiR

ideal FoR STYlinG and GiVinG hold

Bounce Jelly

150 ml

Shaping Soufflé

75 ml

Strong Gel

250 ml

ultra Strong Gel

200 ml

heRo

PRoducT

Glue

150 ml

Fibre Gum

150 ml

Volumising Powder

10 g

SeTTinG — WeT haiR

ideal FoR VoluMe, Shine and Bounce

Flexible Mousse

300 ml

Volume &

Restructure Spray

300 ml

hair Thickening elixier

150 ml

curl cream

150 ml

curl Bounce Fluid

100 ml

Strong Mousse

300 ml

Thermal

Protector

300 ml

heRo

PRoducT

FiniSh

ideal FoR FiXinG, holdinG, deFininG & Pol­

iShinG

Strong Spray

300 ml, 500 ml, 750 ml

Flexible Spray

300 ml, 500 ml, 750 ml

Gel Spray

300 ml

Smooth Serum

150 ml

Shine Spray

300 ml, 500 ml

heRo

PRoducT

TaRGeT RanGeS

GlaMouR

ideal FoR TanGiBle, SoFT, SilkY haiR

hair Mask

200 ml, 500 ml

Precious oil

75 ml

Shampoo

300 ml, 1500 ml

heRo

PRoducT

Sparkling ends

50 ml

Shine and hold Spray

300 ml

aGe eXPeRTiSe

ideal FoR MaTuRe, FRaGil, Fine haiR

conditioner

250 ml

Shampoo

300 ml

Treatment

200 ml

43


country adress,

country adress,

country adress,

www.indola.com

Visit us on facebook:

www.facebookcom/xxx

More magazines by this user
Similar magazines