demi cover - Upstart Ideas

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demi cover - Upstart Ideas

Step 2 Determine Trip Type and Preferred Travel Period The type of trip you choose to implement can determine the best travel period, as well as the number of people joining you and their characteristics. Therefore, selecting the trip type is an important step in the overall planning and promotion process. You can craft an endless variety of trips by targeting one or more demographics, focusing on a particular issue or theme, or merging a demographic with a specific issue. In addition, different types of institutions can work together, adding another dimension. The following table illustrates the various factors that may influence your trip type. Use it to determine the components that are right for your community or organization. Your travel organizer will then use these components as the guide to help you draft the right itinerary for your trip. Trip Type = Institution(s) + Demographic Target(s) + Trip Focus Institution Demographic Targets Trip Focus (or Theme) Synagogue Region/ State/ City/ Community Regional/ National Organization Age: Bat/bar mitzvah, teens, students, young adults, adults, seniors Family Status: Singles, couples, family, mixed Gender: Men, women Israel Experience: First-timers, repeat visitors, former Israelis, potential immigrants Membership Status: Members, new members, non-members, outreach Involvement Status: Major givers, young leadership, lay, project, potential leaders Geographic Location: Local community members, joint venture with other communities or organizations, regional or national trip Profession: Doctor, lawyer, professionals, business executives, hi-tech, biotech, investors, real estate, brokers Jewish: General Jewish, pilgrimage holidays (Passover, Shavuot or Succot), Judaism through the ages, future of Judaism, Zionism History: Ancient and/or modern history, politics and peace, in the footsteps of Israel’s heroes Israeli Society and Culture: Business, medicine, technology, architecture, high culture, haute cuisine, aliyah and absorption, explorations of Sephardi or Ashkenazi culture Wellness and Action: Spa, sports, adventure, ski, scuba/snorkel, fun and sun, biking Nature and Ecology: Hiking/trekking, bird-watching, desert ecology, water issues, wildflower spotting, etc. 7 New Approaches Work! The Combined Jewish Philanthropy of Greater Boston and Hadassah teamed up with American and British physicians to create an international medical conference in Israel, attracting doctors and leaders from around the globe. Visit our website at www.goisrael.com 0r call 1-888-77-ISRAEL

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