GoingCandid

Build a brand
Branding is important and keeps people recognizing your work. Choose a
brand name or a pseudonym. There are too many photographers out there
with their real name. It even makes your URL too long. I chose 85mm and still
like it, although I don’t shoot with 85mm at the moment. When I get a full
frame camera, this may change. But I keep it and still use it, as I have chosen it
at that time.
Conclusion
This chapter got much longer than expected, which shows that there is a lot of
potential on how you should go about marketing your product. You better
start today thinking about it and get some kind of concept on how you want
to improve your product with the help of marketing. I nearly forgot to mention
that there is also the Vivian Maier approach. You don't publish, you don't
care about marketing and you will get famous after you die. Also a way of
working…
Now, please go to Twitter, Google+ & Facebook to share the URL of this book
to all of your friends: http://book.85mm.ch. Thanks for your cooperation.