Developing the EEN Website: - Environmental Evaluators Network

More documents

Recommendations

Info

Google Analytics Using a short snippet of code, Google’s incredible website traffi c monitoring solution, Google Analytics, gives the EEN website developer access to rich insights of the website’s performance. With this information, the EEN can determine what pages its visitors frequent the most, how long they stay on the website, how they found the website, etc. From there, the possibilities are endless. Should the EEN open the door for advertising by it’s participants? If so, targetspecifi c ads can be created on pages that match your organization’s service or product. Knowing which pages are mostly visited, the EEN can better serve its participants by posting more related content. New tweets, pictures and videos can be created, posted on other websites, and most importantly, link back to the EEN website to read more about that popular topic. CHRISMETZNER .COM EnvironmentalEvaluators.net 14
Traffic generated from social networking Social networking is critical for a company. Here’s a fun fact. If the number of people who have Facebook accounts was thought of as a population, Facebook would be the 3rd largest country in the world! That’s a lot of people chatting online and sharing stories with their friends. When post a comment about something bad that happened to you by Company XYZ, pretty much everyone in your network is going to take your side and not use that company from now on. The future of advertising is word of mouth. The EEN hopes to provide a website that everyone going online will be excited about visiting. If one person finds something interesting on the website and shares it with his network, via Facebook, Twitter, LinkedIn, etc., chances are other people are going to see that posting. His/her friend could be interested and check it out for themselves and the cycle begins. Off-page marketing of the EEN Outside of all the free and paid ways to generate traffic to the EEN website, there are still the old-fashioned methods. • Postcards • Direct Mail • Newspaper Ads • Flyers • Brochures • Car Wraps • Billboards • Posters • Radio/Television Ads • Forums • Booklets • Much More! http://youtu.be/lFZ0z5Fm-Ng • by Socialnomics09 Even though Internet usage is growing leaps and bounds, these methods of company advertising is still the standard. People are familiar with holding a brochure, reading the newspaper, watching television, etc. All of these help increase the EEN exposure. It’s about branding. Whenever someone sees the EEN logo, they will see the EEN website address beside it! How is your company advertising its website, gaining new visitors and keeping your existing ones coming back? 15 Developing the EEN Website: What can we make it do for you?
Page 1 and 2: Developing the EEN Website: What ca
Page 3 and 4: Background EEN Information Since 20
Page 5 and 6: Introduction Communication is the k
Page 7 and 8: Blog Having a blog allows visitors
Page 9 and 10: Lightbox When a visitor clicks on a
Page 11 and 12: Visual Appeal Smooth navigation The
Page 13 and 14: Interactivity Social networking The
Page 15 and 16: Google Earth Tours The EEN website
Page 17: Keywords Keywords are words or phra
Page 21: The Evaluators’ Café: A Networki

Developing the EEN Website: - Environmental Evaluators Network

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?