relevant types of questions for market research - EQUIP ...

equipsoftware

relevant types of questions for market research - EQUIP ...

EQUIP Questionnaire Generator and Online Reporting

Questionnaire Generation Software

Product Presentation

Isi GmbH EQUIP® | Questionnaire Generator Page 1


isi GmbH

Ascherberg 2 | 37124 Rosdorf/Göttingen | Germany

www.isi-goettingen.de | +49 551 49974 0

EQUIP Software Team

http://www.equip-software.de

contact

Torsten Koch

Senior Manager | torsten.koch@isi-goettingen.de | +49 551 49974 250

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content

■ Application and Contents

■ ■ Control of Questionnaire Flow

■ ■ ■ Personalized Questionnaire Layout

■ ■ ■ ■ Data Analysis & Reporting

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□ □ □ ■ Application and Contents

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□ □ ■ ■ Application and Contents

EQUIP Questionnaire Generator is a user-friendly program helping

you to create your own questionnaires online and offline.

EQUIP offers…

... an absolutely intuitive handling

... Drag & Drop of all elements

... an application which does not require

programming skills

... a continuous graphic user interface

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□ □ ■ ■ Application and Contents

Drag & Drop | Example for creating an introduction text by drag &

drop. By clicking on the text symbol and then the work space the text

object is created. Afterwards the text itself can be easily formatted.

Step 1: Creation of text object

by clicking on the respective

symbol

Step 2: The text can be

formatted by double clicking on

the text object

Step 3: Result – any kind of text

can be integrated into the

questionnaire

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□ □ ■ ■ Application and Contents

Universal application | EQUIP Questionnaire Generator can be

used for online and offline interviews.

EQUIP offers…

... Web-based interviews (CAWI)

… Face-to-Face interviews (CAPI)

… Autonomous data entry of respondents,

e. g. kiosk survey

and …

… the same programming can be used for CAWI

and CAPI studies!

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□ □ ■ ■ Application and Contents

All relevant response formats for market research are included in

EQUIP Questionnaire Generator

... Sliding Scales

(the answer is given by clicking on the

appropriate position of the scale)

… Radio Boxes

(here one answer only can be given by

clicking on the appropriate field)

… Check Boxes

(here multiple answers can be given by

clicking on the appropriate fields)

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□ □ ■ ■ Application and Contents

All relevant types of questions for market research are included

in EQUIP Questionnaire Generator

... Text Input 1 Line

(Open ended answers can be given;

numerical checks can be applied)

… Text Input Fields

(Open ended answers can be given)

… Drop Down Boxes

(One answer can be selected by clicking on

the appropriate line)

Please describe what you like about

the product!

How many persons live in your

household?

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□ □ ■ ■ Application and Contents

All relevant types of questions for market research are included

in EQUIP Questionnaire Generator

... Constant Sum Scales

(here respondents have a certain amount of

points they can allocate to different answer

categories)

… Rankings

(here respondents have the possibility to rank

different items according to their importance)

How important are the following attributes

to you concerning household appliances?

How important are the following attributes

to you concerning household appliances?

Please rank attributes from 1 to 3 (1=best,

3=worst)

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□ □ ■ ■ Control of Questionnaire Flow

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□ □ ■ ■ Control of Questionnaire Flow

The questionnaire is built by putting one questionnaire page after the

other. The flow can be further controlled via branching.

The questionnaire is built by adding one

page after another.

The flow of the questionnaire can be

controlled by branching.

E.g. only respondents who know a brand

are asked to evaluate it. Respondents

who do not know the brand skip the

evaluation question.

Skip logics are entered as “if conditions”. If

the condition specified by the user

becomes true a previously determined

page of the questionnaire will be shown.

That way questions can be skipped.

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□ □ ■ ■ Control of Questionnaire Flow

Quotas | Especially for online research the use of quotas is

recommended. That way only a certain number of respondents

meeting specific screening criteria can participate in the survey.

With EQUIP it is possible to control the number

and kind of participants with the help of quotas.

Example: for a survey 100 women aged 18 to

30 are needed. By entering the correct quota

men and women younger/older than the

defined age will be screened out.

When 100 women aged 18 to 30 have

successfully participated in the survey the next

respondents will be sent to a page (quota full)

informing that enough respondents have

already participated in the survey after the

screening criteria have been entered.

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□ ■ ■ ■ Control of Questionnaire Flow

Additional Features | For a complex Questionnaire Flow with

EQUIP Questionnaire Generator

With EQUIP it is possible to control the questionnaire flow flexibly by

…timing of pages - e.g. for constant viewing time of advertising media test

…defining mandatory fields - e.g. to avoid missing values for critical variables

…using the broad range of tools for validation of input - fixed (e.g. Email-addresses) or user

defined

… randomizing of questions and responses - e.g. to avoid sequence effects

…masking buttons „next“ and „back“ - e.g. for implicit guidance of respondents

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□ ■ ■ ■ Personalized Questionnaire Design

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□ ■ ■ ■ Personalized Questionnaire Design

User defined Layout | EQUIP Questionnaire Generator enables a

personalized questionnaire layout. Logos, pictures and graphics can

be easily added to the questionnaire pages.

…optional inclusion of graphics, videos,

sounds and flash-animations

questions and text fields can be variably

positioned.

…definition of master layouts for end-to-end

usage is possible (cf. PowerPoint).

… even user defined buttons (next, back etc.)

can be integrated.

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□ ■ ■ ■ Personalized Questionnaire Design

EQUIP Questionnaires | Some examples…

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■ ■ ■ ■ Data Analysis

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■ ■ ■ ■ Data Analysis

Universal application of the EQUIP Questionnaire Generator

With EQUIP it is possible to easily export the collected data to a standard statistic program.

MS Access

MS Excel


Export of data file into a completely labeled SPSS file!

Export of data file as .csv-file for universal usage e.g.

Excel, XLSTAT or Access

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■ ■ ■ ■ Data Analysis

Optional component - isi OnlineReportingTool | replace common

ppt. reports, allow even faster access to results and act as a “central

concept & product screening database”.

• Individually tailored online reporting tool.

• Quick and individual overview of all tested

products/concepts and of all test criteria.

• Central product screening database with

full and up-to-date information for all relevant

teams and departments.

• Hosted on the isi secure server.

• Password protected; different access rights

(e.g. for different departments) can be

realized without problems.

• Individual segment-specific analyses can

be run by defining sub-samples.

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■ ■ ■ ■ Data Analysis

Usually, isi OnlineReportingTools contain the features listed below.

Of course they can be reduced or enhanced.

Visualization of results

• Overview chart visualizing all tested products in

descending order according to their overall appeal

• Per product: Mean values, top boxes and frequencies

for all test criteria (purchase intention, uniqueness etc.)

• Product comparison charts which allow comparing

selected products on the basis of certain test criteria

• Download section with detailed product descriptions, e.g.

PDF files with results of open-ended questions and

overview which products were tested when and in which

markets.

Segmentation criteria

• Definition of sub-samples according to gender, age,

country, and even a few more pre-defined criteria

General functions

• Username & Password protection (flexible definition of

access rights per user possible)

• Print function allowing to produce paper reports or PDF

files of the individual analyses

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