Advanced Marketing - Elizabethtown Area School District

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Advanced Marketing - Elizabethtown Area School District

Elizabethtown Area School District

Advanced Marketing

Course Number: 508 Length of Course: 1 Semester

Grade Level: 11 - 12 Total Clock Hours: 120 hours

Length of Period: 80 minutes Date Written: Spring 2005

Periods per Week/Cycle: 5 Adjusted by OTL

Credits (if app): 1

Course Description:

This course is for you if a career in the business of sports, entertainment, e-

commerce, fashion, finance, or hospitality interests you. It explores the

management principles practiced by successful businesses in the sports and

entertainment fields. In this course you will plan and market electronic products

and services online. You will discover ways to assess hotel image and location,

information and risk management, and marketing strategies for product and service

planning. Advanced Marketing focuses on and explores a full spectrum of

industries that use marketing as a key to success.

1


I. Overall Course/Grade Level Standards

Students will KNOW and be able TO DO the following as a result of taking this course.

A) Understand how to market products and services through sports and

entertainment.

B) Understand how to “advance the cause” via sports and entertainment

marketing.

C) Use public sports images to market products.

D) Differentiate between domestic and global sports marketing.

E) Identify careers in sports marketing.

F) Utilize e-tailing to market products.

G) Explore the basics of merchandising and buying.

H) Identify labor issues, ethics, and career opportunities in fashion.

I) Define fashion marketing principles.

J) Explain the importance of hotel image and principal location.

K) Identify marketing tools specific to the financial industry.

2


II. Content

Major Areas of Study

List all units of study below:

Unit Estimated Time Materials

1. Sports Marketing

6 weeks Textbook,

Internet, Video,

Guest Speaker,

Field Trip

2. Entertainment Marketing

4 weeks Textbook,

Internet, Video,

Guest Speaker,

3. E-commerce

2 weeks Textbook,

Internet, Video

4. Fashion Marketing 2 weeks Textbook,

Internet, Video

5. Financial Marketing 1 weeks Textbook,

Internet, Video

6. Hospitality Marketing 2 weeks Textbook,

Internet, Video,

Guest Speaker,

7. Cumulative Final Project 1 weeks Textbook,

Internet

3


III. Course Assessments

Check types of assessments to be used in the teaching of the course and provide examples of

each type.

Objective Tests/Quizzes Response Journals

Constructed Responses Logs

Essays Computer Simulations

Reports Research Papers

Projects Class Participation

Portfolios Note Taking

Presentations Daily Assignments

Performance Tasks Writing Samples

Provide copies of common assessments that will be utilized for all students taking this course.

Overall course/grade level standards will be measured by a common course assessment. Unit

objectives will be measured on an ongoing basis as needed by the classroom teacher to assess

learning and plan for instruction. List common assessments below and recommend date/time

frame for administration (at least quarterly).

1.

2.

3.

Name of Common Assessment When given?

4


IV. Expected levels of achievement

Current grading scale

5

PA Proficiency Levels

Advanced

Proficient

Basic

Below Basic


Name of Course: Advanced Marketing

Name of Unit: Sports Marketing

Essential Question: How can you market products and services through sports?

Aligned to Aligned to PA

Unit Objectives/Key Question

Priority Course Standard Standard

1. What are the different ways to market products

through sports?

E A 6.1

2. What are different ways to market services

through sports?

E A 6.1

3. How can you “advance the cause” via sports

marketing?

E B 6.1

4. How can you use public sports images to market

products?

E C 6.1

5. What are the differences between domestic and

global sports marketing?

E D 6.1

6. What careers are available in sports marketing? E E 6.1

Name of Course: Advanced Marketing

Name of Unit: Entertainment Marketing

Essential Question: How is entertainment marketing used today?

Unit Objectives/Key Question

1. How do you use marketing in the entertainment

industry?

2. How can you use the entertainment industry to

market consumer goods?

4a

Aligned to Aligned to PA

Priority Course Standard Standard

E A 6.1

E A 6.1


Name of Course: Advanced Marketing

Name of Unit: E-commerce

Essential Question: How can you market products and services through ecommerce?

Unit Objectives/Key Question

1. What are the basics of e-commerce?

4b

Aligned to Aligned to PA

Priority Course Standard Standard

E D, F 6.1

2. What are the principles of e-commerce consumer

behavior?

E D, F 6.1

3. What are goals of a marketing information

system?

E D, F 6.1

4. What is the promotional process via e-commerce? E D, F 6.1

Name of Course: Advanced Marketing

Name of Unit: Fashion Marketing

Essential Question: What are the main concepts that fashion marketing addresses?

Unit Objectives/Key Question

1. What are the basics of merchandising?

2. What are the basics of buying?

3. What are the basic principles that are unique to the

fashion industry?

4. What part do labor issues and ethics play in the

fashion industry?

5. What career opportunities are there in the fashion

industry?

Aligned to Aligned to PA

Priority Course Standard Standard

E G, I 6.1

E G, I 6.1

E G, I 6.1

E H 6.1

E H 6.1


Name of Course: Advanced Marketing

Name of Unit: Financial Marketing

Essential Question: What are the marketing tools that are specific to the financial

industry?

Unit Objectives/Key Question

1. What are the marketing tools that are specific to

the financial industry?

2. How do stock market conditions affect financial

marketing?

3. What careers are available in financial marketing?

4c

Aligned to Aligned to PA

Priority Course Standard Standard

E K 6.1

I K 6.1

E K 6.1

Name of Course: Advanced Marketing

Name of Unit: Hospitality Marketing

Essential Question: What are the unique aspects of marketing in the hospitality

industry?

Aligned to Aligned to PA

Unit Objectives/Key Question

1. Why is customer service important?

Priority

E

Course Standard

J

Standard

6.1

2. What are the principles for hotel image and

location?

E J 6.1

Name of Course: Advanced Marketing

Name of Unit: Cumulative Final Project

Essential Question: How can you integrate the information learned in this course

into a cumulative final project?

Unit Objectives/Key Question

1. What are the main points of the units you choose

that should be conveyed in the final project?

Aligned to

Priority Course Standard

E A, B, C, D, E, F,

G, H, I, J, K

Aligned to PA

Standard

6.1

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