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<strong>trend</strong> <strong>book</strong><br />
1
2<br />
in cooperation with<br />
thank you!
intro<br />
During this 15th edition of our kleine <strong>fabriek</strong>, we present<br />
you our <strong>trend</strong> space. This exhibition and <strong>trend</strong> <strong>book</strong> will<br />
provide visitors, exhibitors and other interested parties with<br />
an insight into various emerging <strong>trend</strong>s. As kleine <strong>fabriek</strong>’s<br />
own <strong>trend</strong>watcher, I have been conducting research on<br />
emerging fashion <strong>trend</strong>s in order to provide you with the<br />
best possible buyer advice. The <strong>book</strong> also discusses<br />
<strong>trend</strong>s in children’s retail. Furthermore, and perhaps most<br />
importantly, the <strong>book</strong> starts by explaining how today’s<br />
young generation differs from other generations. In addition<br />
to kleine <strong>fabriek</strong>’s own research, various <strong>trend</strong> agencies<br />
have also contributed to this <strong>book</strong>, including Trend Bible,<br />
Mudpie, BLOEI, the Cool Collector and Trend Spire, who<br />
present their visions of future <strong>trend</strong>s. For customized<br />
advice, you can find me in the <strong>trend</strong> space during our trade<br />
show, so make sure that you stop by. All that remains now<br />
is to wish you an enjoyable and inspiring visit!<br />
Paulien Routs<br />
kleine <strong>fabriek</strong><br />
3
4<br />
index<br />
exhibition 5<br />
overview 6<br />
lifestyle 7<br />
un. gendering<br />
sweet dreams by Trend Bible<br />
mini-lab<br />
3-DEE<br />
minihipsters by the Cool Collector<br />
retail 18<br />
kawaii<br />
outside in<br />
the nomad<br />
future tradition<br />
bizzness<br />
re-function<br />
prototyping by BLOEI<br />
cafe elite<br />
curated<br />
wonderland by Trend Spire<br />
fashion 49<br />
neon indians<br />
the craftsman’s kid<br />
eclectic dandies<br />
inspecteur de voyageur<br />
the vagabond show<br />
cymk and rgb<br />
coco by sea<br />
it’s a matter of rock! by Trend Spire<br />
reflective by Mudpie<br />
new renaissance by Mudpie<br />
contact 80
exhibition<br />
01 Piet Hein Eek<br />
trashcan in scrapwood<br />
milled bowl in scrapwood<br />
02 Ilias Ernst<br />
nail cloud<br />
03 Earnest Studio<br />
Trade Union<br />
04 David Derksen<br />
rope stool<br />
05 Lex Pott<br />
Fragments of Nature<br />
06 Michael Kampe<br />
Exploded View<br />
07 Ilvy Jacobs<br />
foldbags<br />
08 GeralDesign<br />
Stereo Diamond Ring<br />
3D Printed by Shapeways<br />
09 Comion<br />
Closed Bracelet<br />
3D Printed by Shapeways<br />
10 buroJET<br />
paper laser light<br />
11 Ilias Ernst<br />
toffe peer<br />
12 Jorine Oosterhoff<br />
Tea Time<br />
13 Jorine Oosterhoff<br />
Snout cups<br />
14 Nienke Sybrandy<br />
De wachtende spijker/ The waiting nail<br />
15 Tree Light Stick<br />
via store without a home<br />
16 Sjoerd Vroonland for Moooi<br />
Extension Chair<br />
via The Frozen Fountain<br />
17 Pieke Bergmans<br />
Crystal Virus<br />
via Droog store<br />
18 Niels Meissner<br />
5
6<br />
overview<br />
retail<br />
lifestyle<br />
fashion<br />
lifestyle<br />
How does the young generation of today<br />
differ from earlier generations? In 5<br />
different lifestyle <strong>trend</strong> themes, we create<br />
an overview of the most remarkable<br />
changes in character, visions and needs<br />
that we are facing.<br />
retail<br />
What attracts kids and their parents, what<br />
makes them stare at your shop window<br />
just a little longer, and what draws them<br />
into a store? How do you create an<br />
exciting environment for your consumer?<br />
Find the answers in the retail <strong>trend</strong>s that<br />
we present to you.<br />
fashion<br />
Which colors can’t be missing from your<br />
store, which materials should you be<br />
buying and which accessories are the<br />
ultimate must-haves at this moment? For<br />
complete buyer advice, take a look at the<br />
fashion <strong>trend</strong>s.
lifestyle7
8<br />
lifestyle<br />
un. gendering<br />
sweet dreams by Trend Bible<br />
mini-lab<br />
3-DEE<br />
minihipsters by the Cool Collector<br />
un. gendering<br />
Toy <strong>book</strong>s presenting girls toys like<br />
kitchens, dolls and vacuums in bright pink<br />
colors and boys toys like cars and tools<br />
in bright blue tints. A familiar image of<br />
which we have now come to realize is a bit<br />
too traditional. We are moving on to less<br />
traditional conceptions and are no longer<br />
making strict divisions between boy and<br />
girl, and pink and blue. It’s all becoming<br />
more androgyne now, which means ungirly<br />
and unboyisch at the same time.
mood<br />
board<br />
9
10<br />
lifestyle<br />
un. gendering<br />
sweet dreams by Trend Bible<br />
mini-lab<br />
3-DEE<br />
minihipsters by the Cool Collector<br />
sweet dreams<br />
Childeren’s lives today are so much more<br />
structured and supervised, with fewer<br />
opportunities for free play. This story<br />
celebrates the freedom of childhood,<br />
where nothing needs to make sense and<br />
nothing is perfect. Nonsensical characters,<br />
random scattering patterns and simple<br />
childish pleasures like ice cream and<br />
lollipops come together in this sweet,<br />
whimsical <strong>trend</strong>. Hazy summer days<br />
inspire print and surfaces, with blurred<br />
washes, layered opaques and iridescent,<br />
shimmering mirage-like qualities.
mood<br />
board<br />
t Dreams<br />
/ Summer 2013<br />
Lifestyle Trends<br />
11
12<br />
lifestyle<br />
un. gendering<br />
sweet dreams by Trend Bible<br />
mini-lab<br />
3-DEE<br />
minihipsters by the Cool Collector<br />
mini-lab<br />
Board games we used to play like<br />
Cluedo or Monopoly have to move over<br />
to make place for games like ‘strain’ ; a<br />
Bioengineering board game, for 10 year<br />
olds. Chemistry and biology for kids is<br />
no longer about obligated school classes<br />
but about playing with substances and<br />
scientific experiments. Microscopes, test<br />
tubes, telescopes are the must-haves for<br />
some law play fun and to wonder about<br />
miniscule elements.
mood<br />
board<br />
13
14<br />
lifestyle<br />
un. gendering<br />
sweet dreams by Trend Bible<br />
mini-lab<br />
3-DEE<br />
minihipsters by the Cool Collector<br />
pop-up<br />
3D-printers, augmented reality and 3D<br />
play computers and videos; kids today<br />
grow up in a world where their imagination<br />
is constantly being triggered by an extra<br />
dimension. No wonder they can imagine<br />
just about everything popping up from a<br />
paper or a 2D screen into a 3D object. Flat<br />
objects turning into something spatial will<br />
match to their fantasy as well as furniture<br />
that looks like it is in transition of becoming<br />
as flat as paper.
mood<br />
board<br />
15
16<br />
lifestyle<br />
un. gendering<br />
sweet dreams by Trend Bible<br />
mini-lab<br />
3-DEE<br />
minihipsters<br />
by the Cool Collector<br />
minihipsters<br />
Ten years ago hipsters were a relative new<br />
phenomenon. But little hipsters grow up and<br />
like normal people, the hipster has a desire<br />
for offspring, amazingly cool offspring!<br />
Hipster parents believe becoming a parent<br />
should not require one to relinquish creative<br />
control over one’s life, move to the suburbs,<br />
and purchase a minivan. They embrace<br />
‘cool parenting’ as a lifestyle choice. Out<br />
with the primary colors and Disney stuff! In<br />
with the vintage children’s <strong>book</strong>s, toys and<br />
contemporary children’s furniture!<br />
Hipster parents want something cuttingedge,<br />
hip and hilarious for the radical kids<br />
in their lives. In short, parents who want to<br />
put their offspring in something they wouldn’t<br />
mind wearing themselves.<br />
On websites like etsy.com it gets obvious<br />
that there is market for Minihipsters. Little<br />
rebellious shirts or teats with mustaches<br />
get an enormous positive response. There<br />
even are lullaby cover versions of songs<br />
by rock bands such as Coldplay, Nirvana,<br />
Pink Floyd, the Beatles, Led Zeppelin and<br />
Bob Marley. Parents used to dream about<br />
their kids growing up to be doctors or<br />
lawyers, now they would be impressed if<br />
they became a member of an Indie rockband<br />
called Half Man Half Biscuit.
mood<br />
board<br />
17
18retail
etail<br />
kawaii<br />
outside in<br />
the nomad<br />
future tradition<br />
bizzness<br />
re-function<br />
prototyping by BLOEI Creative Innovation<br />
cafe elite<br />
curated<br />
wonderland by Trendspire<br />
kawaii<br />
Designs from Japan influence designers<br />
from all around the world. Recognizable<br />
for these designs is that they are ‘kawaii’,<br />
which is the Japanese word for cute. This<br />
distinctive Japanese design is derived<br />
from 3 factors; the old craftsman’s<br />
techniques that designers in Japan still<br />
work with, the technical innovations<br />
originated in Japan and the kawaii<br />
characteristics that originated from the<br />
fashion styles in Tokyo’s neighborhood<br />
‘Harajuku’.<br />
19
20<br />
color form<br />
pantone: 7541 C<br />
pantone: Cool Gray 2 C<br />
pantone: 7529 C
object detail<br />
21
22<br />
retail<br />
kawaii<br />
outside in<br />
the nomad<br />
future tradition<br />
bizzness<br />
re-function<br />
prototyping by BLOEI Creative Innovation<br />
cafe elite<br />
curated<br />
wonderland by Trend Spire<br />
outside in<br />
Well-being is today’s keyword when we<br />
discuss healthy environments in which we<br />
can function optimally. As we have known<br />
for a long time already, nature is of good<br />
influence on our health. To enjoy these<br />
positive effects of nature indoors, we take<br />
the outside in. Tree trunks, grass, big<br />
windows; the illusion of being in the woods<br />
or in the mountains. Natural colors, forms<br />
and sounds makes us feel as free as a<br />
bird and sharp as an eagle.
color form<br />
pantone: 580 C<br />
pantone: 7495 C<br />
pantone: 5753 C<br />
23
24<br />
object detail
etail<br />
kawaii<br />
outside in<br />
the nomad<br />
future tradition<br />
bizzness<br />
re-function<br />
prototyping by BLOEI Creative Innovation<br />
cafe elite<br />
curated<br />
wonderland by Trend Spire<br />
the nomad<br />
People are now traveling more than ever,<br />
and take their kids along. While packing<br />
bags and visiting places these kids get<br />
used to being flexible in living in several<br />
places. As a result, the sense of being<br />
on the road becomes a familiar and safe<br />
environment for them. These nomads and<br />
their kids are attracted to bags which can<br />
function as seats or swings as well, tenta-like<br />
forms and furniture that are easy to<br />
deconstruct and build up again.<br />
25
26<br />
color form<br />
pantone: 7499 C<br />
pantone: 443 C<br />
pantone: 874 C
object detail<br />
27
28<br />
retail<br />
kawaii<br />
outside in<br />
the nomad<br />
future tradition<br />
bizzness<br />
re-function<br />
prototyping by BLOEI Creative Innovation<br />
cafe elite<br />
curated<br />
wonderland by Trend Spire<br />
future tradition<br />
Tired of mass culture, of products of which<br />
millions exist and all look exactly the<br />
same. We have come to revalue authentic<br />
craftsmanship, and one of a kind products.<br />
While getting tired of vintage, we look<br />
for something unique that is not per se<br />
something old. Objects created with old<br />
techniques, some of its culture traditional<br />
characteristics, combined with a modern<br />
approach, have our preference. One could<br />
describe this style as ‘future tradition’.
color form<br />
pantone: 583 C<br />
pantone: 877 C<br />
pantone: 419 C<br />
29
30<br />
object detail
etail<br />
kawaii<br />
outside in<br />
the nomad<br />
future tradition<br />
bizzness<br />
re-function<br />
prototyping by BLOEI Creative Innovation<br />
cafe elite<br />
curated<br />
wonderland by Trend Spire<br />
bizzness<br />
Kids with successful blogs, 8 year olds<br />
who know how to build applications for<br />
iPads and young ones with their own<br />
opinions on politics. These youngsters like<br />
to be taken serious about their knowledge,<br />
which results in retailing with a business<br />
approach though with a playful twist. Think<br />
of adult meeting rooms clashing with bright<br />
colors and a perky attitude, or of office<br />
meets playground, or cartoons within a<br />
clean, stark design.<br />
31
32<br />
color form<br />
pantone: 114 C<br />
pantone: 374 C<br />
pantone: Cool Gray 9 C
object detail<br />
33
34<br />
retail<br />
kawaii<br />
outside in<br />
the nomad<br />
future tradition<br />
bizzness<br />
re-function<br />
prototyping by BLOEI Creative Innovation<br />
cafe elite<br />
curated<br />
wonderland by Trend Spire<br />
re-function<br />
It’s a pharmacy, or wait, no, it’s a candy<br />
store! Re-function is a theme with a postmodern<br />
character. It is about parody and<br />
pastiche. It is cutting, copying and pasting<br />
of existing elements in order to create<br />
something entirely new and surprising.<br />
Like a table functioning as a marble play<br />
or a clothing hanger looking more like a<br />
necklace; whatever you are looking at,<br />
look twice to find its function.
color form<br />
pantone: 466 C<br />
pantone: 7418 C<br />
pantone: 238 C<br />
35
36<br />
object detail
etail<br />
kawaii<br />
outside in<br />
the nomad<br />
future tradition<br />
bizzness<br />
re-function<br />
prototyping by BLOEI<br />
Creative Innovation<br />
cafe elite<br />
curated<br />
wonderland by Trend Spire<br />
prototyping<br />
One of the most amazing things about<br />
kids is their innate willingness to be<br />
innovators, brainiacs, crafters, builders<br />
and makers. Given the time, space and<br />
materials, kids will prototype tirelessly all<br />
day long. Samuel Beckett said spot-on:<br />
Ever tried. Ever failed. No matter. Try<br />
again. Fail again. Fail better. Inspired<br />
by this improvised, make-shift look and<br />
feel we see a <strong>trend</strong> of playful temporary<br />
environments. You could call them <strong>trend</strong>prototypes,<br />
temporary sketches in space.<br />
Not perfect, but born out of curiosity in how<br />
materials work and how to transform 2D<br />
ideas to 3D. We see this as a playful and<br />
necessary way in creating new innovative<br />
environments. And have even adapted it in<br />
our own way of working.<br />
37
38<br />
color mentality<br />
pantone: 631 C<br />
pantone: 7417 C<br />
pantone: 156 C
object detail<br />
39
40<br />
retail<br />
kawaii<br />
outside in<br />
the nomad<br />
future tradition<br />
bizzness<br />
re-function<br />
prototyping by BLOEI Creative Innovation<br />
cafe elite<br />
curated<br />
wonderland by Trend Spire<br />
cafe elite<br />
Cafe Elite is a place with a high class<br />
ambience, which parents can visit<br />
together with their kids when feeling in<br />
an uptown mood. This ‘parent and child<br />
store and café in one’ is meant to be a<br />
place where parents can enjoy a coffee<br />
catch up with friends while doing some<br />
shopping, without having to worry about<br />
their children’s surroundings. This place<br />
for adults to drink coffee and shop for their<br />
kids defines itself in spacious rooms and<br />
clean designs in light colors.
color form<br />
pantone: 7541 C<br />
pantone: Warm Grey 3 C<br />
pantone: Warm Grey 3 C<br />
41
42<br />
object detail
etail<br />
kawaii<br />
outside in<br />
the nomad<br />
future tradition<br />
bizzness<br />
re-function<br />
prototyping by BLOEI Creative Innovation<br />
cafe elite<br />
curated<br />
wonderland by Trend Spire<br />
curated<br />
Exhibits which sell out before they even<br />
open to the public and stores which hire<br />
curators – museums are starting to look<br />
more and more like stores, while stores<br />
are starting to look more and more like<br />
museums. This is evolving into a whole<br />
new shopping experience in which<br />
consumers take more time to look at the<br />
pieces that a store is selling and shop<br />
owners must be able to say something<br />
about the products they are selling.<br />
43
44<br />
color form<br />
pantone: 424 C<br />
pantone: 413 C<br />
pantone: 7532 C
object detail<br />
45
46<br />
retail<br />
kawaii<br />
outside in<br />
the nomad<br />
future tradition<br />
bizzness<br />
re-function<br />
prototyping by BLOEI Creative Innovation<br />
cafe elite<br />
curated<br />
wonderland<br />
by Trend Spire<br />
wonderland<br />
Yesterday’s fairy tale is today’s fact. A<br />
vibrant time where the escape into magic<br />
and a mystic wonderland brings us joy and<br />
hope.<br />
While these times are rough and the<br />
light dims, be optimistic, there is still<br />
enough sparkle that glims… Be inspired<br />
by these glimmers and be enchanted by<br />
“Wonderland”.<br />
Think of every fairy-tale villainess you’ve<br />
ever heard of. Think of the wicked witches,<br />
the evil queens, the mad enchantresses<br />
and dark woods. Take the best of them<br />
all, mix them in your head and experience<br />
the magic of “Wonderland”… Where<br />
everything is what it is, because everything<br />
is what it isn’t...<br />
The colour range shows deepness and<br />
contrast. Black, deeper than the darkest<br />
rave, a touch of glimmering white, whiter<br />
than snow. A bright and sparkling pink in<br />
contrast with easy soft pastels will create a<br />
vigorous colour range.
color form<br />
pantone: 426 C<br />
pantone: 806 C<br />
pantone: 8003 C Metallic<br />
47
48<br />
object detail
fashion49
50<br />
fashion<br />
neon indians<br />
the craftsman’s kid<br />
eclectic dandies<br />
inspecteur the voyageur<br />
the vagabond show<br />
cmyk and rgb<br />
coco by sea<br />
it’s a matter of rock! by Trend Spire<br />
reflective by Mudpie<br />
new renaissance by Mudpie<br />
neon indians<br />
Tipis, dream catchers and Indian<br />
headdress, patterns out of beads and<br />
animal rugs are all clashing with some<br />
street style. Neon street style(s) with lots<br />
of neon yellow, pink, orange and some<br />
metallic as well. Trousers are wide and<br />
made out of light fabric in which it is<br />
easy to dance around the campfire in the<br />
evenings. Feathers and illustrations of<br />
Indians can not be missed out on, and,<br />
also part of the fun, are catapults and<br />
handmade tambourines.
style<br />
color<br />
pantone: 803 C (fluor yellow) pantone: 806 C (fluor pink) pantone: 485 C<br />
51
52<br />
dessin<br />
musthave
fashion<br />
neon indians<br />
the craftsman’s kid<br />
eclectic dandies<br />
inspecteur the voyageur<br />
the vagabond show<br />
cmyk and rgb<br />
coco by sea<br />
it’s a matter of rock! by Trend Spire<br />
reflective by Mudpie<br />
new renaissance by Mudpie<br />
the craftsman’s<br />
kid<br />
This kid knows the workshop like the<br />
pocket of his pants and likes to works with<br />
his hands. Materials which stay close to<br />
their natural resources are favorite basics<br />
like leather, wool, denim. Fabrics should<br />
be strong enough for a day of climbing<br />
trees or rocks and carving wood. Add to<br />
this some good firm boots and enough<br />
pockets to put your tools and toys and<br />
you’re ready to go.<br />
53
54<br />
style<br />
color<br />
pantone: 874 C pantone: 7516 C pantone: 534 C
dessin<br />
musthave<br />
55
56<br />
fashion<br />
neon indians<br />
the craftsman’s kid<br />
eclectic dandies<br />
inspecteur the voyageur<br />
the vagabond show<br />
cmyk and rgb<br />
coco by sea<br />
it’s a matter of rock! by Trend Spire<br />
reflective by Mudpie<br />
new renaissance by Mudpie<br />
eclectic dandies<br />
Young dandy’s, with sharp tongues,<br />
who always have a story to tell. These<br />
gentlemens appear like they have<br />
always got time on their hands and dress<br />
eclectically. With their deviant attitude<br />
towards style, these young men stand in<br />
the middle of attention. They are not afraid<br />
to add some femininity to their clothing<br />
or stand out with their bright colored<br />
socks, frivolous (bow)ties, gloves or other<br />
notable accessories like a hat, glasses or<br />
a walking stick.
style<br />
color<br />
pantone: 2717 C pantone: 534 C pantone: 225 C<br />
57
58<br />
dessin<br />
musthave
fashion<br />
neon indians<br />
the craftsman’s kid<br />
eclectic dandies<br />
inspecteur the voyageur<br />
the vagabond show<br />
cmyk and rgb<br />
coco by sea<br />
it’s a matter of rock! by Trend Spire<br />
reflective by Mudpie<br />
new renaissance by Mudpie<br />
inspecteur the<br />
voyageur<br />
Tintin is on adventure, with his loop in<br />
the pocket of his trench coat, fiddling<br />
his mustache, his collar over his jumper<br />
and his suitcase in his hand with stickers<br />
pasted on of his former destinations. Bright<br />
though curious, he seeks for adventure<br />
with his map on his lap and a camera<br />
around his neck. This is a little bit of an<br />
old fashioned style, which has a fairy tale<br />
like fantasy to it and will speak to the little<br />
storytellers.<br />
59
60<br />
style<br />
color<br />
pantone: 7497 C pantone: 5783 C pantone: 448 C
dessin<br />
musthave<br />
61
62<br />
fashion<br />
neon indians<br />
the craftsman’s kid<br />
eclectic dandies<br />
inspecteur the voyageur<br />
the vagabond show<br />
cmyk and rgb<br />
coco by sea<br />
it’s a matter of rock! by Trend Spire<br />
reflective by Mudpie<br />
new renaissance by Mudpie<br />
the vagabond<br />
show<br />
The greatest show on earth! Come to the<br />
circus show and see our stripes and dots,<br />
our big buttoned coats and bright mix of<br />
colors. The Vagabond Show tells the story<br />
of gypsies who pack their worn bags and<br />
cases with circus clothing and travel freely<br />
from village to town. They sleep in improvised<br />
tents and wear layered fabrics of all<br />
kinds of prints, walk bare foot through the<br />
sand and juggle like no other.
style<br />
color<br />
pantone: 106 C pantone: 1796 C pantone: 2655 C<br />
63
64<br />
dessin<br />
musthave
fashion<br />
neon indians<br />
the craftsman’s kid<br />
eclectic dandies<br />
inspecteur the voyageur<br />
the vagabond show<br />
cmyk and rgb<br />
coco by sea<br />
it’s a matter of rock! by Trend Spire<br />
reflective by Mudpie<br />
new renaissance by Mudpie<br />
cmyk & rgb<br />
CMYK stands for Cyan Magenta. Yellow<br />
and Key (black) and RGB for Red Green<br />
and Blue. These are fixed color codes in<br />
the world of graphic design. In these days<br />
these fixed colors are as fixed in fashion<br />
as they are in graphic design, copied<br />
straight from color code to clothing. In<br />
the patterns, the sense of graphic design<br />
continues in straight lines and delineated<br />
color patches.<br />
65
66<br />
style<br />
color<br />
pantone: Blue 072 C pantone: 3252 C pantone: 807 C
dessin<br />
musthave<br />
67
68<br />
fashion<br />
neon indians<br />
the craftsman’s kid<br />
eclectic dandies<br />
inspecteur the voyageur<br />
the vagabond show<br />
cmyk and rgb<br />
coco by sea<br />
it’s a matter of rock! by Trend Spire<br />
reflective by Mudpie<br />
new renaissance by Mudpie<br />
coco by sea<br />
This is the new maritime style, with some<br />
influences from the designs of Coco<br />
Chanel in the 30ies. Maritime blues, red<br />
and striped patterns. Comfortable beach<br />
wear like wide trousers of soft material,<br />
suit jackets in which you can move freely<br />
without effort, and hats for boys and girls.<br />
Some bows and jewelry are printed on fabric,<br />
and a fixed curl in the hair and this total<br />
look is a wrap.
style<br />
color<br />
pantone: 534 C pantone: 1805 C pantone:7541 C<br />
69
70<br />
dessin<br />
musthave
fashion<br />
neon indians<br />
the craftsman’s kid<br />
eclectic dandies<br />
inspecteur the voyageur<br />
the vagabond show<br />
cmyk and rgb<br />
coco by sea<br />
it’s a matter of rock!<br />
by Trend Spire<br />
reflective by Mudpie<br />
new renaissance by Mudpie<br />
it’s a matter of<br />
rock!<br />
Tough, strong and powerful. Kids are not<br />
dear dolls anymore, but rock artists with<br />
their own strong opinion. That‘s what<br />
children are nowadays and it shows in<br />
their clothing.<br />
In rough times we search for lightness,<br />
but why not exalt that little bit of extra<br />
darkness? Mix the darkness with pure<br />
fun and joy, that’s what “It’s a matter of<br />
ROCK!” is all about!<br />
The colour range is tough and dark,<br />
but with an optimistic twist. Deep black<br />
meets with sparkling fluor tones and dust<br />
grey. Of course the good old jeans is<br />
indispensable.<br />
Think outside the box and let your inner<br />
rock artist out then you will see where this<br />
<strong>trend</strong> is all about!<br />
71
72<br />
style<br />
color<br />
pantone: 426 C pantone: 432 C pantone: 416 C
dessin<br />
musthave<br />
73
74<br />
fashion<br />
neon indians<br />
the craftsman’s kid<br />
eclectic dandies<br />
inspecteur the voyageur<br />
the vagabond show<br />
cmyk and rgb<br />
coco by sea<br />
it’s a matter of rock! by Trend Spire<br />
reflective by Mudpie<br />
new renaissance by Mudpie<br />
reflective<br />
Reflective stands for a nostalgia for<br />
the Soviet era, Eastern European and<br />
Russian design inspires a quirky <strong>trend</strong> that<br />
juxtaposes past and present. The colour<br />
palette of this fashion <strong>trend</strong> is inspired<br />
by Russian cartoons with vivid colors like<br />
berry red and turquoise. Fabrics consist<br />
out of ditzy folkloric patterns, heavy wool<br />
and ornated surfaces and a cape is the<br />
ultimate musthave.
style<br />
color<br />
pantone: 129 C pantone: 666 C pantone: 624 C<br />
75
76<br />
dessin<br />
musthave
fashion<br />
neon indians<br />
the craftsman’s kid<br />
eclectic dandies<br />
inspecteur the voyageur<br />
the vagabond show<br />
cmyk and rgb<br />
coco by sea<br />
it’s a matter of rock! by Trend Spire<br />
reflective by Mudpie<br />
new renaissance by Mudpie<br />
new renaissance<br />
Mediterranean lifestyles and a renewal<br />
of interest in European design spurs the<br />
growth of a look inspired by classic art &<br />
culture. New renaissance is a laid back<br />
summer style with faded and sun bleeched<br />
colors, peeling whitewash and bright<br />
pastels. In the patterns there is a focus on<br />
flora and fauna and the styling has an oldschool<br />
chic styling ethos.<br />
77
78<br />
style<br />
color<br />
pantone: 7499 C pantone: 5793 C pantone: 623 C
dessin<br />
musthave<br />
79
80<br />
contact<br />
kleine <strong>fabriek</strong><br />
Paulien Routs<br />
www.kleine<strong>fabriek</strong>.nl<br />
paulien@mode<strong>fabriek</strong>.nl<br />
020 4421960<br />
contributing<br />
<strong>trend</strong> agencies<br />
Mudpie<br />
www.mudpie.co.uk<br />
hello@mudpie.co.uk<br />
BLOEI Creative Innovation<br />
www.bloei.nu<br />
welcome@bloei.nu<br />
Trend Bible<br />
www.<strong>trend</strong>bible.co.uk<br />
enquiries@<strong>trend</strong>bible.co.uk<br />
the Cool Collector<br />
www.thecoolcollector.net<br />
Trend Spire<br />
www.<strong>trend</strong>spire.nl<br />
info@<strong>trend</strong>spire.nl<br />
Appletizer<br />
www.appletizer.nl<br />
info@appletizer.nl<br />
exhibiting designers<br />
Piet Hein Eek<br />
www.pietheineek.nl<br />
Ilias Ernst<br />
www.iliasernst.nl<br />
Earnest Studio<br />
www.earnestly<br />
David Derksen<br />
www.davidderksen.nl<br />
Lex Pott<br />
www.lexpott.nl<br />
Michael Kampe<br />
www.michaelkampe.com<br />
Ilvy Jacobs<br />
www.ilvyjacobs.nl<br />
GeralDesign<br />
www.geraldesign.fr<br />
buroJET<br />
www.burojet.com<br />
Jorine Oosterhoff<br />
www.jorineoosterhoff.nl<br />
Nienke Sybrandy<br />
www.nsybrandy.nl<br />
Clotilde de Grave &<br />
Didier Chaudanson<br />
www.absolumentdesign.com<br />
Sjoerd Vroonland<br />
www.vroonland.info<br />
Pieke Bergmans<br />
www.piekebergmans.con<br />
stores<br />
Shapeways<br />
www.shawpeways.com<br />
Moooi<br />
www.moooi.com<br />
Droog<br />
www.droog.com<br />
Store Without a Home<br />
storewithoutahome.yokaboo.com<br />
Bl-ij<br />
www.bl-ij.nl<br />
The Frozen Fountain<br />
www.thefrozenfountain.nl
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