Hotelschool The Hague International University of Hospitality ...

EDUCATION:
JEAN-PIERRE VAN DER REST
Hotelschool The Hague
International University of Hospitality Management
Brusselselaan 2, 2587 AH, The Hague, NL
Phone: +31(0)612020254, email: rst@hdh.nl
Ph.D., Oxford Brookes University (UK), Business Administration, 2002–2007 (part-time).
M.A., University of Durham (UK), Managerial Economics, 1997–1998.
B.B.A., Maastricht Hotel Management School (NL), Hotel Administration, 1994–1997.
ACADEMIC EXPERIENCE:
2012–present Visiting Scholar, Leiden Law School, Department of Business Studies.
2009–present Professor of Pricing and Revenue Management, Hotelschool The Hague
2007–2009 Principal Lecturer in Finance, Hotelschool The Hague.
2002–2007 Senior Lecturer in Business Economics, Leiden University.
2000–2002 Lecturer in Business Administration, The Hague University of Applied Sciences.
PROFESSIONAL EXPERIENCE:
1998–2000 Head of Food & Beverages, Dr. M.J. Prinsenstichting, Purmerend.
ACADEMIC ADMINISTRATIVE AND MANAGERIAL EXPERIENCE:
2010–present Director, Hotelschool The Hague Research Centre.
2010–2011 Education Manager, Hotelschool The Hague.
2009–2010 Interim Head of Department of Languages, Hotelschool The Hague.
2007–2010 Head of Department of Accounting, Marketing & Finance, Hotelschool The Hague.
EDITORIAL BOARD AND REVIEW ACTIVITIES:
Editor, Advances in Hospitality & Tourism Management, 2013.
Editorial Board, Journal of Hospitality & Tourism Research, 2012-present.
Editorial Board, International Journal of Hospitality and Event Management, 2012-present.
Editorial Advisory Board, International Journal of Contemporary Hospitality Management, 2012–present.
Ad-Hoc Reviewer, Journal of Culinary Science & Technology, 2012–present.
Editorial Board, International Journal of Revenue Management, 2011–present.
Editorial Review Board, Journal of Hospitality & Tourism Cases, 2011–present.
Editorial Board, Cornell Hospitality Quarterly, 2011–present.
Editorial Board, Journal of Vacation Marketing, 2011–present.
Ad-Hoc Reviewer, Journal of Hospitality & Tourism Research, 2011–present.
Ad-Hoc Reviewer, International Journal of Contemporary Hospitality Management, 2011.
AWARDS, GRANTS AND HONOURS:
Conference Best Paper Award, Annual I-CHRIE Summer Conference, 1-4 August, Providence, US.
Grant (€46,505.50), European Commission, Education and Culture DG, Lifelong Learning Programmes (LLP),
Erasmus Intensive Programme (IP), 2012-2014.
Research Grant (€300,000.00), Foundation Innovation Alliance (SIA) - ministry of Education, Culture and
Science (OCW), RAAK-International, 2012-2014.
Curriculum Vitae Rev. 2-Oct-12

HOTELSCHOOL THE HAGUE RESEARCH Jean-Pierre van der Rest, Director and Professor
Highest Commendation (during Best Paper Award Ceremony, out of 140 papers), 28 th Annual
EuroCHRIE Conference Amsterdam, 25-28 October, 2010.
Best Teacher Award, School of Facility Management, The Hague University of Applied Sciences, 2001.
INDUSTRY CONSULTATION:
5. NH Hoteles (Netherlands), research to determine optimal discount margins between conditioned
and non-conditioned room rate prices as a function of time, start anticipated in December 2012.
4. NH Hoteles, conjoint analysis to determine room rate prices for the new-to-build Hotel ‘De
Rotterdam’, with Bjorn Arenoe (Lead Researcher), start anticipated in September 2012.
3. Hilton Hotels & Resorts, conjoint research to optimize overall transient room revenue by
establishing the perfect mix between fully flexible BAR products and restricted rate types at the
“right” discounted price, with Bjorn Arenoe (Lead Researcher) start 20 August 2012.
2. NH Hoteles, a study to decide whether conferences should be priced as bundles/packages or as à
la carte, with Kris Nenchev (Lead Researcher), 9 July – 3 August 2012.
1. Hyatt Hotels & Resorts, conjoint analysis to competitively position room rate prices for the new-tobuild
‘Hyatt Andaz Amsterdam’(with Tilman Reiser and Sebastian Krack), 4 July – to date.
RESEARCH INTERESTS:
Price Setting, Behavioural Pricing, Hedonic Pricing Models, Conjoint Analysis, Pricing Organisation &
Implementation.
ADJUNCT POSITIONS:
2007 M.Sc. in Accounting & Finance, The Hague University of Applied Sciences (OU).
2003 – 2007 MBA in Hotel & Tourism Management, Maastricht Hotel Management School.
2001 – 2004 MBA in International Hospitality Management, IMI University Centre – Luzern.
2000 – 2001 M.Sc. in International Tourism Management, IMI University Centre – Luzern.
CONFERENCE SERVICE:
Ad-Hoc Reviewer, Academy of Management, Annual Conference, Boston, 2012.
Ad-Hoc Reviewer, European Marketing Academy, 41 st Annual Conference, Lisbon, 2012.
Scientific Committee, Advances in Hospitality & Tourism Marketing and Management Conference, 2012.
Award Committee, International Council on Hotel, Restaurant & Institutional Education, Annual
Conference, 2011-2014.
Moderator and Ad-Hoc Reviewer, International Council on Hotel, Restaurant & Institutional Education,
Annual Conference, 2011-present.
Moderator and Ad-Hoc Reviewer, European Council on Hotel, Restaurant & Institutional Education,
Annual Conference, 2010-present.
Scientific Committee, International Conference on Hospitality & Leisure Applied Research, 2009.
Ad-Hoc Reviewer, Council for Hospitality Management Education, Annual Conference, 2009.
ACADEMIC SERVICE:
Chair of the Visitation Panel, Foundation for International Business Administration Accreditation (FIBAA), for
the Nederlands-Vlaamse Accreditatieorganisatie (NVAO), accreditation of BBA in International Business
& Management Studies, Avans University of Applied Sciences, 2012.
Member (expert) of the Visitation Panel, Hobéon, for the Nederlands-Vlaamse Accreditatieorganisatie
(NVAO), accreditation of BBA in International Business & Management Studies, Saxion University of
Applied Sciences, 2012.
Curriculum Vitae 2

HOTELSCHOOL THE HAGUE RESEARCH Jean-Pierre van der Rest, Director and Professor
Official Reviewer, Foundation for International Business Administration Accreditation (FIBAA), 2011-present.
Chair of the Visitation Panel, Foundation for International Business Administration Accreditation (FIBAA), for
the Nederlands-Vlaamse Accreditatieorganisatie (NVAO), accreditation of BBA in International Business
Administration, Wittenborg University of Applied Sciences, 2011.
Member (expert) of the Visitation Panel, Foundation for International Business Administration Accreditation
(FIBAA), for the Nederlands-Vlaamse Accreditatieorganisatie (NVAO), accreditation of MSc in
International Leisure & Tourism Studies, Stenden University, 2009.
Member (expert) of the Visitation Panel, Foundation for International Business Administration Accreditation
(FIBAA), for the Nederlands-Vlaamse Accreditatieorganisatie (NVAO), accreditation of MSc in
International Service Management, Stenden University, 2009.
External Examiner, The Hague University of Applied Sciences, B.Com in Marketing, 2007-present.
External Advisor, University of Westminster, Approbation Committee, MSc in International Service
Management, 2006.
UNIVERSITY SERVICE:
Member of the Committee to set up a new Master programme, Hotelschool The Hague, 2011-present.
Member of the Management Team, Hotelschool The Hague, 2011-present.
Chair of the Research Centre Founding Committee, Hotelschool The Hague, 2009-2010.
Conference Chair, International Conference on Hospitality & Leisure Applied Research (I-CHLAR),
Hotelschool The Hague, 2009.
Chair of the Bachelor Curriculum Redesign Committee, Hotelschool The Hague, 2008.
Member of the Educational Management Team, Hotelschool The Hague, 2007-2011.
KEYNOTE PRESENTATIONS, PUBLIC APPEARANCES, PRESS AND INTERVIEWS:
6. Logis Fédération Internationale (FIL), Logis Nederland, hoteliers meeting, 21 May 2012.
5. Katholieke Hogeschool Brugge – Oostende, 25-year Anniversary Celebration, Special Programme
School Directors, 20 April 2012.
4. Financieel Dagblad, opinion letter about “Toeristenbelasting”, 9 November 2011.
3. Venuez 11, Hospitality & Lifestyle Event, panel member, 6 April 2011.
2. Recreactie, Magazine over Recreatie en Toerisme (5 May 2011), interview, 17 March 2011.
1. Bilderberg Hotel Groep, revenue management expert meeting, 6 February 2009.
DOCTORAL EXAMINATION COMMITTEE:
1. Alwin Haensel. Choice-Set Demand in Revenue Management: unconstraining, forecasting and
optimization. Free University Amsterdam, Department of Mathematics (Operations Research
Group). Chair G.M. Koole. Member of the examination committee (with M. Fleischmann, K. Pak,
R.D. van der Mei, G.J. van Ryzin), 27 June 2012.
DOCTORAL SUPERVISION:
3. Steward Feigenbaum. Service Quality Gaps. Virginia Polytechnic Institute and State University,
Pamplin College of Business. Committee member (with S.K. Murrmann - Chair, N.G. McGehee,
and J.J. West), 2012–present.
2. Gerard Stigter. Bankruptcy Effects on Creditor Solvency. Leiden University, Law School, Department
of Business. Jointly supervised with J.A.A. Adriaanse (Chair). 2011–present.
1. L. Koupriouchina. Forecasting Accuracy and Human-Computer Interaction. Leiden University, Law
School, Department of Business. Jointly supervised with J.A.A. Adriaanse (Chair). 2011–present.
Curriculum Vitae 3

HOTELSCHOOL THE HAGUE RESEARCH Jean-Pierre van der Rest, Director and Professor
UNIVERSITY TEACHING SUBJECTS:
Accounting, Finance, Marketing.
WORK IN PROGRESS / UNDER REVIEW:
− Van der Rest, J.I., & Roper, A.J. (under review). A Resource-Advantage Perspective on Pricing:
shifting the focus from ends to means-end in pricing research? Submitted to the Journal of Strategic
Marketing Management.
− Van der Rest, J.I., Wang, X.L., & Heo, C. (under review) The Future of Perceived Price Fairness
Research in Hospitality. In: Pantelidis, I.S. (Ed.), The Routledge Handbook of Hospitality Management,
Oxford: Routledge.
− Arenoe, B., & Van der Rest, J.I. (in progress). Conjoint Based Nash Equilibrium Pricing.
− Koupriouchina, L. & Van der Rest, J.I. (in progress). Human-Computer Interaction between the
forecasting support system and the revenue manager.
− Hurts, K., Van der Rest, J.I., Parsa, H.G. (in progress). The Role of Reference Quality and the
Endowment Effect in Consumer Price Decision Making.
− Melissen, F., Josephi, S., van der Rest, J.I, and R. Blomme (in progress) The Hospitality Experience:
learning the basics of hospitality management. Groningen: Noordhoff Publishers.
REFEREED JOURNAL PUBLICATIONS:
1. Van der Rest, J.I., & Harris, P.J. (2008). Optimal Imperfect Pricing Decision-Making: modifying and
applying Nash’s rule in a service sector context, International Journal of Hospitality Management,
27(2), pp. 170-178. Cited: 11
EDITED BOOK CHAPTERS:
5. Van der Rest, J.I. (2008). Cost-Informed Pricing Methods. Reprinted in: A. Pizam and J. Holcomb (eds),
International Dictionary of Hospitality Management, Oxford: Elsevier-Butterworth-Heinemann, p. 60.
4. Van der Rest, J.I. (2006). Room Rate Pricing: a resource-advantage perspective. In: Harris, P.J. & M.
Mongiello (eds), Accounting and Financial Management: developments in the international hospitality
industry, Oxford: Elsevier-Butterworth-Heinemann, pp. 211-239. Cited: 1
3. Van der Rest, J.I. (2005). Cost-Informed Pricing Methods. In: A. Pizam et al. (eds), International
Encyclopedia of Hospitality Management, Oxford: Elsevier-Butterworth-Heinemann, pp. 120-123.
2. Van der Rest, J.I. (2005). Menu Pricing and Calculation. In: A. Pizam et al. (eds), International
Encyclopedia of Hospitality Management, Oxford: Elsevier-Butterworth-Heinemann, pp. 427-429.
1. Van der Rest, J.I. (2005). Room Rate Pricing. In: A. Pizam et al. (eds), International Encyclopedia of
Hospitality Management, Oxford: Elsevier-Butterworth-Heinemann, pp. 561-563.
REFEREED ARTICLES IN PROCEEDINGS:
11. Koupriouchina, L., Van der Rest, J.I., & Dechesne, M. (accepted). Human-Computer Interaction
between the forecasting support system and the revenue manager. Submitted to the 30 th Annual
EuroCHRIE Conference, 25-27 October, Lausanne, CH.
10. Arenoe, B., & Van der Rest, J.I. (accepted). Game Theoretic Optimisation in Conjoint Pricing
Studies. Submitted to the 30 th Annual EuroCHRIE Conference, 25-27 October, Lausanne, CH.
9. Van der Rest, J.I. (2012). A Theory of Room Rate Pricing. Award: Best Paper, Annual I-CHRIE
Summer Conference, 1-4 August, Providence, US.
8. Van den Broek, A.F., Van den, Rest, J.I., & Wiegerink, K.W. (2012). In search of Host-Guest
Relationships. 2nd Advances in Hospitality and Tourism Marketing & Management (AHTMM)
Conference, 31 May – 3 June, Corfu, GR.
7. Koupriouchina, L., & Van der Rest, J.I. (2011). Exploring Knowledge Demands in Revenue
Management: bridging academia – practitioner viewpoints. In: Proceedings of the 29 th Annual
EuroCHRIE Conference, 19-22 October, Dubrovnik, HR.
Curriculum Vitae 4

HOTELSCHOOL THE HAGUE RESEARCH Jean-Pierre van der Rest, Director and Professor
6. Koupriouchina, L., & Van der Rest, J.I. (2011). A Social Media Perspective on Current Issues in
Pricing and Revenue Management. In: Proceedings of the 9th Asia Pacific CHRIE Conference, 2-5 June,
Hong Kong, CN.
5. Koupriouchina, L., & Van der Rest, J.I. (2010). A Cross-Case Study on Intrapreneurship in the
International Hospitality Industry. In: Proceedings of the 28 th Annual EuroCHRIE Conference, 25-28
October, Amsterdam, NL.
4. Van den Broek, A.F., Van der Rest, J.I., & Wiegerink, K.W. (2010). In search of Hospitality: toward
an eclectic and integrated framework. Award: Highest Commendation, In: Proceedings of the 28 th
Annual EuroCHRIE Conference, 25-28 October, Amsterdam, NL.
3. Van der Rest, J.I. (2009). Pricing Process as a Capability: exploring and developing a resourceadvantage
perspective. In: Proceedings of the 2 nd Bi-Annual I-CHLAR Conference, 16-17 July, The
Hague, NL.
2. Van der Rest, J.I. & Harris, P.J. (2007) Pricing Practice in an International Hotel Group: exploring
and developing a resource-advantage perspective. In: Proceedings of the 16 th Annual CHME Research
Conference, 9-11 May, Oxford, UK.
1. Van der Rest, J.I. & Harris, P.J. (2004). Room Rate Pricing Practice in the International Hotel
Industry: some preliminary findings. In: Proceedings of the Annual BAA Conference, 14-16 April,
York, UK.
TEXTBOOKS:
3. Otto, P.H. & Van der Rest, J.I. (2006). Het marketingplan: zo doe je dat! Praktische handleiding voor
HBO-studenten, Baarn: HB-uitgevers.
2. Van der Rest, J.I. (2003). Hoofdstuk 9: Prijs. In: K.R.E. Huizingh & K.J. Alsem (eds), Brugboek
Marketing, Schoonhoven: Academic Service, pp. 325-358.
1. Van der Rest, J.I. (2003). Hoofdstuk 9: Prijs. In: K.R.E. Huizingh & R. Bruins (eds), Brugboek
Marketing: Opgaven, Schoonhoven: Academic Service, pp. 59-63.
TEXTBOOK CONTRIBUTIONS:
3. Van der Rest, J.I. (2012). Contributed 1 Case. In: R.A. Noe, J.R. Hollenbeck, B. Gerhart, P.M. Wright
(eds), Human Resource Management, 8 th ed., New York: McGraw-Hill Education.
2. Adriaanse, J.A.A. & Van der Rest, J.I. (2012). Contributed 22 Cases. In: W.G. Nickels, J.M. McHugh
and S.M. McHugh (eds), Understanding Business, 10 th ed., New York: McGraw-Hill Education.
1. Van der Rest, J.I. and J.A.A. Adriaanse (2012). Contributed 27 Cases. In: W.G. Nickels, J.M.
McHugh and S.M. McHugh (eds), Understanding Business, 10 th ed., New York: McGraw-Hill
Education.
INDUSTRY COMMUNICATIONS:
12. Van der Rest, J.I., Adriaanse, J.A.A., Van den Broek, A.F., & Oskam, J. (2010). Una dirección
empresarial planificada es imprescindible: La importancia de anticiparse a los hechos, HostelTur:
Comunicación Para el Turismo del Futuro, 200(December), pp. 22-23.
11. Adriaanse, J.A.A., Van der Rest, J.I., Schoeps, H. & Würffel, I.I. (2010). Mit Vertrauen Ause der
Krise, First Class, 28(3), p.56.
10. Van der Rest, J.I., & Adriaanse, J.A.A. (2010). Protect and Survive, Caterer and Hotelkeeper: Leading
Debate, Inspiring Success, 200(4614), pp. 42-43.
9. Adriaanse, J.A.A., Van der Rest, J.I., Van den Broek Chavez, A.F., & Oskam, J. (2009). Turnaround
management en Hotels: armarse contra la crisis, HostelTur: Comunicación Para el Turismo del Futuro,
189(December), pp. 18-19.
8. Adriaanse, J.A.A., & Van der Rest, J.I. (2009b). Turnaround Management in Hotels: Vertrouwen in
Tijden van Crisis, Horeca Entree, 7-8(July), pp. 14-15.
Curriculum Vitae 5

HOTELSCHOOL THE HAGUE RESEARCH Jean-Pierre van der Rest, Director and Professor
7. Adriaanse, J.A.A., & Van der Rest, J.I. (2009a). Turnaround Management in Hotels: Wapenen
Tegen de Crisis, Horeca Entree, 6(June), pp. 12-13.
6. Van der Rest, J.I. (2009). Tegen Welke Prijs?, Hospitality Management, 17(1), pp. 24-25.
5. Van der Rest, J.I. (2008). Prijsverlaging is nog geen Prijsoorlog, Hospitality Management, 16(6), pp. 24-25.
4. Van der Rest, J.I. (2004b). Innovatie in Prijsbepaling Vergt Investering in Samenwerking, Hospitality
Management, 13(special jubilee edition), pp. 14-15.
3. Van der Rest, J.I. (2004a). Waarom is mijn Kamerprijs zo Laag?, Hospitality Management, 13(4), pp. 8-9.
2. Van der Rest, J.I. (2003). Prijsverlaging geen Antwoord op Teruglopende Kamerbezetting,
Hospitality Management, 12(3), p. 8.
1. Leen, A.R., & Van der Rest, J.I. (2003). De Marketeer versus de Mededingingswet, Tijdschrift voor de
Marketing, 37(7/8), p. 37.
Curriculum Vitae 6