Goal - MFA in Interaction Design

interactiondesign.sva.edu

Goal - MFA in Interaction Design

the MoMA project

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG OCTOBER 21. 2010

1


Watch. Analyze. Sketch. Prototype. Test.

MoMENT : a smart phone application for the MoMA


Museum of Modern Art, New York

WATCH 01.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


Museum of Modern Art, New York

WATCH 01.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


Museum of Modern Art, New York

WATCH 01.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


What’s Happening with Visitors at the MoMA?

01: People are

disoriented upon

entering, trying to

decide what to see

and where to go

04: People are

distracted while in

galleries

03: People

come for the

experience

(food, garden,

ambiance)

06: People use audio

guides to learn more

specifically about the art

they’re viewing

02: People

struggle to

navigate the

space, looking for

specific art pieces

and places

05: People view art at

different distances and

physically interact with

the art

08: People want to

remember, extend

and share what

they’ve seen or

learned

07: People learn

about art through

conversation

09: People

continue to plan

and navigate

beyond the

museum

ANALYZE 02.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


What’s Happening with Visitors at the MoMA?

BEGINNING

CONFUSION

MIDDLE

ENGAGEMENT, EDUCATION

& LEARNING

DOCUMENTATION

& SHARING

FULFILLMENT

END

ANALYZE 02.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


Meet Our Personas.

Mariko

THE CONQUEROR

Goal: To see the most

important things at the

MoMA in 2 hours

Tomas

THE CONNOISSEUR

Goal: To see specially

curated art

PRIMARY

Jurgen

THE COMBER

Goal: To see

everything and mark

and share favorites

Lilly and Merideth

THE CASUAL VIEWER

Goal: To enjoy the MoMA

ambience

ANALYZE 02.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


Meet Our Personas.

Mariko

THE CONQUEROR

Goal: To see the most

important things at the

MoMA in 2 hours

Tomas

THE CONNOISSEUR

Goal: To see specially

curated art

SECONDARY PRIMARY

Jurgen

THE COMBER

Goal: To see

everything and mark

and share favorites

Lilly and Merideth

THE CASUAL VIEWER

Goal: To enjoy the MoMA

ambience

ANALYZE 02.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


Karloff Café, Cobble Hill, Brooklyn

01 SKETCH Approach 03.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


Karloff Café, Cobble Hill, Brooklyn

SKETCH 03.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


Karloff Café, Cobble Hill, Brooklyn

SKETCH 03.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


What Does MoMENT Address?

CONFUSION

Art View

ENGAGEMENT, EDUCATION

& LEARNING

DOCUMENTATION

& SHARING

FULFILLMENT

My MoMA

Our MoMA

ANALYZE 02.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


Charting the User Experience

PROTOTYPE 04.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


PROTOTYPE 04.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


“How do I close the comment

from the star?”

“I don’t care what other people think.

It seems kinda stalker-y.”

Museum of Modern Art, New York

“Who are my friends—people at

the MoMA or personal friends?”

“I’m more of a list guy.”

TEST 05.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT 16


Our Main Findings

Posi5ve Feedback

• All users liked the “Did you know” art descrip^ons

• All users found the My MoMA feature very useful

• Users felt the app encourages further research at home

Problems

• Insecurity about sharing and privacy

• Some users found the Our MoMA concept difficult

to understand

TEST 05.

KRISTIN BREIVIK, SARAH KOO, CARRIE STIENS, CATHERINE YOUNG | MoMENT


INTRODUCING

MoMENT : a smart phone application for the MoMA


“Which art work am I viewing

right now?”


“I love this pain^ng! Note to self:

Must check out this ar^st when I

get home.”


“Yay, that’s my blue star!”


“Yay, that’s my blue star!”


“I have added this art work to My

MoMA now – so I can read more

about it later.”


“So, here I have all the art that I

care about in one list. Perfect.”


“This part’s fun. Makes me feel

like I’m part of something bigger.”


“This part’s fun. Makes me feel

like I’m part of something bigger.”


“Oh right. I need to be closer to

the art to use the Viewing now

func^on.”


“This self-­‐portrait is so funny!”


“This self-­‐portrait is so funny!”


“This self-­‐portrait is so funny!”


Final Thoughts

MoMENT creates opportuni^es in . . .

• extending engagement

• remixing the familiar

• sharing experiences

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