The Leading Irish News, Entertainment and Culture Site in the U.S.

media.irishcentral.com

The Leading Irish News, Entertainment and Culture Site in the U.S.

The Leading Irish News, Entertainment and Culture Site in the U.S.

� Niche market focus -- 40 million Irish

Americans --IrishCentral is the only leading

web site aimed directly at them.

� Focused content: ---unique mix of Irish

news entertainment, travel, roots history,

sports, culture and community.

� Journalistic excellence: Award winning

writers, insightful columnists, widely quoted

in New York Times, CNN etc.

� Key opinion formers: Founder Niall O'Dowd

named as "Person You should know" on

CNN and among New York's "Most

Influential People" by New York Magazine.

Monthly Traffic Stats

Unique Visitors: 1.2 million

Pageviews: 2.65 million

Mobile visitors: 350,000

Google Analytics

eNewsletters Subscriptions: 71,000

Print Publications: 35,000 weekly

Social Media Community

Facebook Followers 25,000

Twitter Followers 15,600

A young affluent and educated audience

HHI $60k+ 37%

College 65%

Comscore

Audience Location

United States 70%

Ireland 13%

United Kingdom 10%

Other 7%

Google Analytics

Targeted Reach of your Best Customer

Capabilities include targeting by:

� Geography: State, Country

� Content: sections of the site (i.e. news, sport, entertainment, travel, etc.)

� Custom solutions (Backgrounds, takeovers, contests, events, contests, etc)

IrishCentral.com


IRISH PROPERTY

� Connecting your properties to the American, Irish American and Irish Expatriate Market

2011 IrishCentral Survey

� 36% of Irish Americans/Irish living in the U.S are interested in purchasing in Ireland

� 76% of retirees would consider spending some of their retirement time in Ireland

The prospect of a personal or family holiday home in Ireland is key for 53% of readers

� 37% Interested in Investment Opportunities

Irish Property News – very popular on IrishCentral.com

o “Small housing estate in County Cavan sells for bargain price of $161,000 in auction”

� 2,164 Viewers

o “Buy 14 houses in Co Kerry for just $62,000 – rock bottom Irish property auction”

� 3,069 Readers

o “Own your own Irish Castle for just $62,000 - rare opportunity arises”

� 6,462 Page views, 1,200+ Facebook Likes

6,462 Page views, 1,200 Facebook Likes

LEINSTER LEADER JULY 2012: “Going, going, gone.

Athy’s White Castle has been conquered by a Galway couple … an Irish couple living in America.”

IrishCentral.com


� High Impact Campaign Launch

o Expandable Large Ad on Homepage & News, for first 3 Days

� Run Of Site Display of your Properties’ Advert:

o Leaderboard 728x90 and MPU 300 x 250

o Prominent Rotation throughout the website (includes homepage)

� Very High Impressions Rate:

o 1 Million Impressions per month

� Best of IrishCentral e-Newsletters

o 100% Sponsorship on 4 e-Newsletters per month

o ( 280k Emails sent per month)

News Articles (Advertorial)

o Weekly Property News Article on IrishCentral.com

o Your press release including image - about your properties or an

individual property.

� Social Media

o Used to promote News articles about your properties

o On Twitter – IrishCentral 15,000 followers

o On Facebook – to 25,000 Likes

� Mobile Access

o Leading IrishCentral banner 320x50

o 50,000 impressions per month

� Free – with 6 Months commitment only:

SPECIAL PRINT Deluxe Pack 1 edition of each

o 1/3 Page in Irish Voice Newspaper

o 1/3 Page News article in Irish Voice

o 1/4 Page Ad in The Irish Emigrant newspaper

o 1/4 Page Ad in IrishCentral Community newspaper

IrishCentral.com


� High Impact Campaign Launch

o Expandable Large Ad on Homepage & News, for 1 Full Day

� Run Of Site Display of your Properties’ Advert:

o Leaderboard 728x90 and MPU 300 x 250

� Mobile Access

o Leading IrishCentral banner 320x50

� High Impressions Rate:

o 430,000 Impressions per month (including 30,000 on Mobile)

� Best of IrishCentral e-Newsletters

o 100% Sponsorship on 2 e-Newsletters per month (140k Emails)

News Articles (Advertorial)

o Monthly Property News Article on IrishCentral.com

� Social Media

o Your News articles promoted on Twitter & Facebook

� Run Of Site Display of your Properties’ Advert:

o Leaderboard 728x90 and MPU 300 x 250

� Impressive Impressions Rate:

o 250,000 Impressions per month

� Best of IrishCentral e-Newsletters

o 100% Sponsorship on 1 e-Newsletter

o ( 70k Emails sent)

News Articles (Advertorial):

o 1 Property News Article on IrishCentral.com

o Your press release including image

- about your properties or an individual property.

Forty million Irish Americans are

waiting to hear from you.

The Irish in America have

demonstrated an extraordinary

interest in Ireland.

Take advantage of this exceptional

opportunity and get your properties

and brand in front of them!

IrishCentral.com


Advertising Impact and Visibility

High-interest positions that engage consumers include:

Home page takeover

Expandable

Newsletter

Social Media Promotion

985x300 – Expandable

IrishCentral.com


Delivered to subscribers daily

(1) 300x250 Standard Box unit or 300x600 box unit

(2) 728x90 leaderboard

For More Information Contact:

Ireland and other International: Frank Collins, Vice President, International Sales

at +353 21 234 8103 / +353 87 628 1060 or fcollins@irishcentral.com

United States: Jerry Barry, Vice President, Sales Director

at (212) 871-0111 x208 or jbarry@irishcentral.com

IrishCentral.com , IrishCentral LLC, USA and Ireland

IrishCentral.com

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