Yearly Sport Key Facts - Médiamétrie

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Yearly br b-rightSport
Key Facts
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ANALYTICS
nota From September 2009 to August 2010
SPORT
Insight Reports
Online solutions
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ANALYTICS
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SPORT
WE SPEAK TV
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Insight reports
Online solutions
2010 issue
Includes Vancouver Olympic Games
& FIFA World Cup 2010
` 12 Months of sport events & sport
programming on TV
` Free-to-Air vs premium sport
channels in over 30 countries

About Eurodata TV Worldwide
Eurodata TV Worldwide is the leading provider of sports television audiences, with access to ratings
and programming details for more than 3 000 channels over the world.
The range of services offers
objective and independent
analysis as well as insight
into sport and entertainment
audiences. We provide you
with the authoritative golden
standard TV data which comes
directly from the official research
institutes that measure daily
TV audience ratings in each
country.
Eurodata TV Worldwide offers
all the elements you need
today to successfully market
TV programs and monitor their
broadcast.
Broadcasters
17%
Eurodata TV Worldwide’s Clients
Consulting
2%
Producers Distributors
41%
Institutions
5%
Rights Management
13%
IMPORTANT: THIS DOCUMENT WAS UPDATED IN JANUARY 2010. TARIFFS AND OTHER INFORMATION ARE SUBJECT TO CHANGE.
Dominic Hayes
VP & Managing Director TV
& Digital, EMEA, WORLD
WRESTLING ENTERTAINMENT
“Eurodata TV information is very
important for any content provider.
It helps us understand and monitor
our program performances in
many markets around the world.
We use the TV Ratings all the time
internally as well as with our clients
and prospects… This data is key
for our sales team when talking with
clients.”
Sport
22%
Heinz Abel
CEO - IFM International
We have been active in the sport and TV industry
since its inception and will continue to be so
with more and more dedicated services including
daily overnights available on the web!
As TV audience specialists we haven’t forgotten nonsport
programming and deliver a wide range of services
and surveys that cover other TV related fields,
such as NOTA (monitoring of new TV content trends),
B-Right (verification and certification of TV transmissions),
Insight Reports (International TV Trends Report,
Kids TV Report, Scripted Series Report), My-
PredictTV (audience forecasts) and many, many more
“Eurodata TV Worldwide is internationally
highly accepted and
an essential basis for objective
and independent analyses. It
delivers quick and excellent data
for all areas like benchmarking
or pre-event analyses and especially
sponsorship package valuations.”
80 countries all around the world
We give you the most accurate definition of your worldwide program audience and analysis of your
competitors
We help you understand local TV markets for efficient program sales and acquisition
We create your marketing and sales support solutions
Our clients
Paul Smith
President - REPUCOM
“Eurodata’s ability to consolidate
data from multiple suppliers and
aggregate it into a single portal
allows us in turn to focus on our
core strengths. Ease of use, access
and reliability of delivery are
very important to us and Eurodata
delivers on all three counts.”

Extensive coverage & comprehensive insight into
Sport on TV
To measure the impact of sport
events on national TV markets
Channel market share evolution
Technical penetration
Panel info
TV distribution
Top 10 sport events
TV sport offer and consumption
to zoom-in on investment possibilities
Generalist broadcasters
Thematic broadcasters
Expert evaluation of
trends and opportunites
Benchmarking competitions
against each other
FIFA Champions League
Formula 1
Tennis Grand Slam Tournaments
6 Nations Rugby
Cycling events (Tour de France)
Relating sport events coverage
to their audience performances
By country
By competition
Africa & Middle East
South Africa
America
Canada, USA
Asia / Pacific
Australia, India, Indonesia,
Japan, Malaysia, Thailand,
South Korea, New Zealand
30 countries studied
Europe
Austria, Belgium, Croatia,
Cyprus, Czech Republic,
Denmark, Finland, France,
Germany, Hungary, Ireland,
Italy, Netherlands, Norway,
Poland, Portugal, Romania,
Russia, Spain, Sweden,
S w i t z e r l a n d , Tu r k e y,
Ukraine, United Kingdom
1%
1%
3%
FOOTBALL
AVERAGE
TOP 1
AVERAGE
TOP 1
AVERAGE
TOP 1
AVERAGE
TOP 1
AVERAGE
TOP 1
AVERAGE
TOP 1
AVERAGE
TOP 1
AVERAGE
TOP 1
AVERAGE
TOP 1
FIFA Confederations Cup – From June 14 th to 28 th 2009
TVR %
25
2 6 10 14
*SURFACE SIZE REPRESENTS EVENT DURATION
CYCLING
TENNIS
ATHLETICS
SPAIN EURODATA
SPAIN
FIFA FIFA 2010 2010 WORLD WORLD CUP CUP
15
5
45
35
Msh %
Among the countries in the “High Level” grouping, the host country South Africa stands out on all
levels with a large volume of coverage and strong performances. A good sign in view of the 2010
World Cup which will be held there. Other countries present are all strong football nations.
Sources: Eurodata TV Worldwide / Relevant Partners ‐ ALL RIGHTS RESERVED
9
8
HUNGARY
NETHERLANDS
SWEDEN
CROATIA
SOUTH BELGIUM
POLAND
ITALY
TVR% From 2 to 15 %
MSH% From 5 to 50%
SOUTH AFRICA
Sources: Eurodata TV Worldwide / TNS Audiencia De Medios ‐ ALL RIGHTS RESERVED
EURODATA TV WORLDWIDE
TV WORLDWIDE
Duration
Total Individuals
Channel Program Date
HH:MM TVR% TVR(000) MSH%
Antena 3 UEFA CHAMPIONS LEAGUE 16/09/2008 ‐ 27/05/2009 24:02 13.9 6 030 35.4
Antena 3 FINAL ‐ BARCELONA Vs MANCHESTER UNITED 27/05/2009 1:50 25.8 11 310 61.7
LA SEXTA UEFA CUP 18/09/2008 ‐ 20/05/2009 31:04 2.9 1 244 8.5
LA SEXTA SAMPDORIA Vs SEVILLA 18/12/2008 1:51 4.1 1 749 10.2
TVE 1 FIFA 2010 WCQ 06/09/2008 ‐ 01/04/2009 11:05 13.4 5 785 37.2
TVE 1 TURKEY Vs SPAIN 01/04/2009 1:55 15.8 6 916 45.1
LA SEXTA SPANISH LIGA 13/09/2008 ‐ 31/05/2008 182:19 5.5 2 368 16.8
LA SEXTA BARCELONA Vs REAL MADRID 13/12/2008 1:51 20.6 8 730 47.7
TVE 1 / TELE5 / LA SEXTA COPA DEL REY 12/11/2008 ‐ 13/05/2009 26:32 7.7 3 374 18.8
TVE 1 FINAL ‐ BILBAO Vs BARCELONA 13/05/2009 1:49 22.8 10 012 48.5
TVE 1 / La2 TOUR DE FRANCE 04/07/2009 ‐ 26/07/2009 46:57 2.4 1 030 9.6
TVE 1 STAGE 20 MONTELIMAR ‐ MONT VENTOUX 25/07/2009 1:13 5.0 2 195 20.5
TVE 1 / La2 VUELTA 30/08/2008 ‐ 21/09/2008 44:25 1.9 808 7.8
TVE 1 STAGE 13 BARQUERA ‐ ALTO DE L'ANGLIRU 13/09/2008 2:19 5.3 2 251 20.2
TVE 1 / La2 ROLAND GARROS 2009 25/05/2009 ‐ 07/06/2009 34:47 1.6 690 6.3
TVE 1 NADAL Vs SORDERLING 31/05/2009 1:55 5.6 2 455 21.1
La 2 IAAF ATHLETICS WC 15/08/2009 ‐ 23/08/2009 34:05 1.0 440 6.2
La 2 IAAF ATHLETICS WC 23/08/2009 2:12 1.6 700 7.6
20% 23%
12%
13%
11% 7%
11%
10%
4% 7%
3%
2%
2%
2%
6%
29%
JAPAN JAPAN ‐ Kanto Kanto
EURODATA
Sport Offer and Consumption – From September 2008 to August 2009
TOTAL SPORT OFFER IS
6 819 HOURS
OFFER CONSUMPTION
30%
0%
0%
6
BASEBALL
FIGHTING SPORTS
FOOTBALL
GOLF
NEWS & MAG
BASKETBALL
US FOOTBALL
EQUESTRIAN
VOLLEYBALL
MARATHON
OTHERS
Sources: Eurodata TV Worldwide / VIDEO RESEARCH Ltd ‐ ALL RIGHTS RESERVED
UNITED STATES EURODATA
Audience share of the main channels ‐ From September 2008 to August 2009
12
10
8
6
4
2
0
8.5
6.6 6.4
6.0
4.8 4.6
CBS FOX ABC NBC 7‐NET ION 4‐NET The CW
ABC CBS NBC FOX
Sources: Eurodata TV Worldwide / Nielsen Media Research ‐ ALL RIGHTS RESERVED
5
3.3
1.6
Based on Prime Time (Mon‐Sat 8.00‐11.00P & Sun 7.00P‐11.00P)
Based on Prime Time (Mon‐Sat 8.00‐11.00P & Sun 7.00P‐11.00P)
Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
TV WORLDWIDE
GENERALIST BROADCASTERS
In Japan, from September 2008
to August 2009, baseball
dominated with 20% of the
sport on TV offer and 23% of
consumption. Marathons were
also highly followed: with only
1% of the offer it had 6% of the
consumption.
Channels:
NHKBS1, NHK1, FUJI TV, NTV, TV TOKYO,
TBS, TV ASAHI, NHKBS2, NHK2
2008 Information
Based on:
Total individuals 2+
Size of the universe:
286,300,000
(112,800,000 households)
Size of the panel:
14,862 households
Instrument used:
People‐meter
Period:
Jan 1st ‐ Dec 31st, 2008
Mo‐Su
06:00‐06:00
TV WORLDWIDE
Area:
National
2007 TV Distribution (% of households*):
Cable connected (analogue + digital): 64.0%
Satellite private dish/ DTH: 27.0%
Digital Cable: 31.0%
*Source: Television 2008 International Key Facts
Analogue Terrestrial switch off is planned in
2009

2010 issue
Paper version 2 000 €
Electronic version 3 000 €
Yearly Sport Key Facts
The complete Sport season
from September 2009 to August 2010
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