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THE INTERNATIONAL MAGAZINE OF THE <strong>GEA</strong> GROUP ISSUE 07 NOVE<strong>MB</strong>ER 2008<br />
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InnovatIon In actIon<br />
gea tablet process boosts<br />
pharma industry<br />
FooD FoR tHoUgHt<br />
food processing faces up to<br />
the future<br />
tHe stag RIses<br />
german liqueur takes on<br />
the world<br />
aRt In engIneeRIng<br />
FEATURE STORY<br />
Milk – something for everyone<br />
how the global dairy industry<br />
has kept pace with increasing<br />
demand for milk and its<br />
associated products<br />
HoW to Do It<br />
mining for copper<br />
Q&a<br />
protecting flora<br />
for eternity<br />
takIng stock<br />
paper industry leads<br />
recycling drive<br />
Last WoRD<br />
global news from gea<br />
DIggIng Deep<br />
satisfying the clamor<br />
for copper<br />
It’s sHoWtIme<br />
getting the best from<br />
exhibitions<br />
DaY In tHe LIFe<br />
gea westfaliasurge’s french<br />
connection<br />
GENERATE MAGAZINE ISSUE 07 1
2<br />
In the fast movIng and tIghtly<br />
controlled pharmaceutIcal Industry,<br />
the drIve Is always on to brIng more<br />
new products to the market and brIng<br />
them quIcker. an InnovatIve pIece of<br />
engIneerIng technology could play<br />
a key role In makIng thIs happen.
harmaceutical manufacturing is complex,<br />
tightly controlled and highly regulated.<br />
and it has to be because, with people’s<br />
health at stake, there can be no margin<br />
for error.<br />
like many other manufacturing industries,<br />
drug companies are under increasing<br />
pressure to make more faster, while<br />
reducing costs and maintaining high quality<br />
standards. according to the us food and<br />
drug administration’s process analytical<br />
technology (pat) guidelines for 2004,<br />
pharmaceutical manufacturers could<br />
achieve all these goals by shifting to<br />
continuous processing.<br />
currently, ingredients for medicines tend<br />
to be produced in batches. batch processes<br />
are very often inefficient and cannot manage<br />
the variability of the incoming material<br />
characteristics in a proper way. therefore,<br />
batch processes often result in reduced<br />
reliability and poor yields. a statistically<br />
disputable sampling step, after every batch,<br />
decides whether the product of that batch<br />
can be released to the next production step.<br />
Making medicines<br />
batch processing has been a feature of<br />
making medicines since the very early days.<br />
drugs were made as and when required,<br />
first by extracting the active ingredients from<br />
plants by soaking them in water or alcohol to<br />
create a potion for the patient to drink. later,<br />
medicinal plants were dried and ground into<br />
powders. but the problem was how to make<br />
sure patients received an accurate dose<br />
of medication.<br />
the invention of tablets provided the solution.<br />
before industrialization in the 19th century,<br />
tablets were handmade by pharmacists. with<br />
the introduction of the pill machine – a brass<br />
plate with grooves – greater accuracy was<br />
assured.<br />
PIll gaIns<br />
ConsiGma is a small unit that<br />
can easily be installed in existing<br />
production rooms, avoiding the need<br />
for expensive building alterations. It<br />
has environmental advantages, too.<br />
Running the machines continuously<br />
uses energy more efficiently over a<br />
longer period.<br />
fast-forward to the 21st century and the<br />
difference in tablet-making couldn’t be<br />
more marked. drug manufacture is carried<br />
out on a massive scale, using sophisticated<br />
processes. a typical tablet press can produce<br />
from 250,000 to more than one million tablets<br />
an hour.<br />
nevertheless, as wim van der goten,<br />
sales director of gea collette, points out:<br />
“the production methods for solid dosage<br />
forms are rather conservative compared to<br />
other industries, like food and chemicals,<br />
where continuous processing has been<br />
the standard for many years now. but<br />
continuous processing can only be successful<br />
with the development of better production<br />
techniques to provide consistent quality and<br />
measurement tools that allow for full control<br />
of production quality, at every instant”.<br />
Quality innovation<br />
with this in mind, a team at gea collette<br />
developed an innovative way of manufacturing<br />
granules for tablet production – consigma.<br />
this is a continuous high shear granulation<br />
and drying system which embraces the six<br />
sigma manufacturing quality standard*. it<br />
incorporates quality control at every instant<br />
inside the process and ensures that the<br />
outcome is 100 per cent within specification.<br />
it offers major advantages says van der<br />
goten: “for example, a 300 kg batch process<br />
can only be controlled once, on end quality,<br />
while, with consigma, the batch is<br />
controlled 6,000 times in-line.”<br />
the project won the gea innovation award<br />
2008, presented at the company’s global<br />
management meeting in beijing. an appropriate<br />
location given that the chinese capital<br />
has been the focus of record-breaking<br />
excellence with the olympic games. in this<br />
case, ultimately, the pharmaceutical industry<br />
and patients could turn out to be the real<br />
winners.<br />
one machine can operate successfully on<br />
any quantity from small 500g r&d batches<br />
to full-scale production. there is no process<br />
scale-up, which drastically cuts development<br />
time and cost so that new medicines can be<br />
made available to patients much faster.<br />
the granules produced can be compressed<br />
better which makes the tablet presses run<br />
more efficiently.<br />
since consigma was launched in april<br />
2008, several companies have invested in<br />
the technology, including two of the top ten<br />
pharmaceutical manufacturers, one of<br />
which is using it for production of a blockbuster<br />
drug.<br />
the development of consigma began three<br />
years ago and pharmaceutical companies<br />
were involved from the outset as they helped<br />
determine the specifications for the new<br />
system. a multi-disciplinary team of process<br />
engineers, technologists, software and<br />
service engineers from gea collette worked<br />
on the project, assisted by r&d staff from<br />
gea pharma systems.<br />
and the continuous processing revolution<br />
doesn’t stop there. gea pharma systems has<br />
developed a continuous blender, while gea<br />
courtoy has developed an advanced on-line<br />
pat for its tablet presses.<br />
* six sigma is a disciplined, data-driven process and<br />
methodology for developing products. it focuses on<br />
improving processes and eliminating defects.<br />
GENERATE MAGAZINE ISSUE 07 3
4<br />
Ore<br />
copper is a naturally occurring mineral but<br />
is found most commonly in ore (rocks) such<br />
as chalcopyrite, bornite and malachite. The<br />
process starts with digging the ore from the<br />
ground in open pit mines across the world,<br />
mainly in north and South america.<br />
cruSHing<br />
The ore is taken in 300-tonne trucks to the<br />
crushing plant, where it is dumped into a<br />
primary crusher. The resulting discharge is<br />
then fed into two secondary crushers and<br />
broken down into coarse (oxide) ore and fine<br />
(sulfide) ore. Oxide ore (see 3a & 4a) and<br />
sulfide ore (see 3B and 4B) are turned into pure<br />
copper cathodes in two different ways.<br />
Mining copper<br />
The global mining market for<br />
minerals like copper, nickel<br />
and zinc has seen a boom in<br />
recent years due to increased<br />
demand for metallic and energy<br />
raw materials, particularly<br />
from China. With the world<br />
clamoring for pure copper,<br />
here’s a quick guide to the<br />
production process.<br />
Heap leacHing<br />
Oxide ore is transported to a heap leach<br />
pad, into which a series of pipes and hoses add<br />
diluted sulfuric acid. The dissolved copper flows<br />
to a pond. This can take several months.<br />
cOncenTraTing<br />
The sulfide ore is concentrated into a slurry<br />
that is 15 per cent copper and the waste is<br />
removed and recycled to produce a grey copper<br />
concentrate powder.
SOlvenT exTracTiOn/elecTrOwinning<br />
The leach solution containing the dissolved<br />
copper passes to the Solvent extraction (Sx)<br />
plant. as its name suggests, this part of the<br />
process concentrates and purifies the dissolved<br />
copper by adding a chemical reagent to the<br />
Sx tanks, which binds with and extracts the<br />
copper. The copper is then transferred to an<br />
electrowinning plant where a current is passed<br />
from an inert anode through the liquid leach<br />
solution so that the metal is extracted and<br />
deposited in an electroplating process onto<br />
the cathode. The result is high-grade<br />
copper cathodes.<br />
SMelTing/elecTrOlyTic refining<br />
The sulfide ore then goes through several<br />
melting stages to purify the copper. The sheets<br />
of pure copper are electrolytically refined<br />
in an electrolyte bath. copper ions migrate<br />
electrolytically from the anodes to starter<br />
sheets made from copper foil where they plate<br />
themselves on the cathodes, leaving similarly<br />
high-grade cathodes.<br />
<strong>GEA</strong> And thE mininG industry<br />
Separation is a key part of the mining production process so it’s no<br />
surprise that one of the leaders in the field, <strong>GEA</strong> Westfalia Separator<br />
has a presence in this growing market. It’s <strong>GEA</strong> Westfalia Separator<br />
Process business provides the mining industry with a range of<br />
products. Leading the way are separators and decanters that enable<br />
mining companies to guarantee continuous efficiency during the<br />
extraction process.<br />
Over the years, liquid extraction with acid has become the standard<br />
method for recovering metals like copper, nickel and zinc. However,<br />
crud (a layer of emulsion formed of aqueous and organic compounds,<br />
air and solids) is formed during the extraction process. Crud can<br />
have a negative impact on the extraction process and needs to be<br />
continuously removed, which is where <strong>GEA</strong> Westfalia’s separation<br />
technology comes in. A three-phase decanter process separates the<br />
emulsion into solids, water and solvent. The solids and water are<br />
disposed of and the solvent is recycled. Crud is continuously removed<br />
and the solvent recycled back to the extraction stage. <strong>GEA</strong> Westfalia<br />
has actually gone one stage better with its PLS (Pure Liquid Solution)<br />
clarification process that prevents crud forming by removing insoluble<br />
particles with nozzle-type separators. In addition, <strong>GEA</strong> Westfalia<br />
supplies a range of decanters and project management expertise for<br />
the mining industry.<br />
cOpper caTHOdeS<br />
The copper cathodes (99.9 per cent purity) are<br />
transported to mills or foundries, from where<br />
they are manufactured into finished products<br />
for use in the electrical engineering industry<br />
for wiring, as well as plumbing, roofing and the<br />
power, transport and communication industries.<br />
GENERATE MAGAZINE ISSUE 07<br />
5
oveR tHe past 10,000 YeaRs, bILLIons oF tonnes oF<br />
coppeR Have been extRacteD FRom tHe eaRtH anD tHe<br />
coppeR DeveLopment assocIatIon estImates tHat a<br />
LaRge peRcentage oF tHat Is stILL beIng UseD toDaY.<br />
geneRate Looks at HoW tHe WoRLD’s most RecYcLeD<br />
metaL contInUes to make a vItaL contRIbUtIon to<br />
eveRYDaY LIFe.<br />
6<br />
safE voyagE<br />
Christopher Columbus’ ships were among the<br />
first to have hulls sheathed with copper plate to<br />
protect the wood against barnacles and algae.<br />
sIzE mattErs<br />
The world’s largest statue is the 152-meter high<br />
copper Buddha on the Jiuhua Mountain in central<br />
China. It is more than three times taller than New<br />
York’s statue of Liberty and weighs 1,000 tonnes.<br />
id you know that the copper in your<br />
home, cookware, your car and even the<br />
coins in your pocket could date back to<br />
the egyptian pharaohs?<br />
this surprising claim from the copper<br />
development association is not nearly as<br />
far-fetched as it seems. the fact is that<br />
copper and its alloys, such as bronze and<br />
brass, can be melted down and re-used over<br />
and over again.<br />
copper has the world’s highest recycling<br />
rate for engineering metals. statistics from<br />
the international copper study group (icsg)<br />
show that, in 2005, 34 per cent of world<br />
copper consumption was recycled. the us<br />
alone recycles almost as much copper as<br />
it mines.<br />
this is just as well. demand for copper is<br />
soaring, particularly from china and india –<br />
in asia between 1960 and 2006 it rose from<br />
455,000 tonnes to eight million tonnes.<br />
in July this year the icsg predicted that<br />
copper mine output will rise by 5.2 per<br />
cent a year between 2008 and 2012, with<br />
annual production of 23 million tonnes,<br />
29 per cent higher than in 2007.<br />
more than 60 per cent of the world’s<br />
copper resources are found in chile,<br />
where gea westfalia separator<br />
process is the country’s leading<br />
supplier of centrifugal equipment<br />
for the copper mining sector.<br />
What’s In a namE?<br />
Copper was named after the Mediterranean<br />
island of Cyprus where it was mined<br />
extensively in Roman times. Cyprium or ‘metal<br />
of Cyprus’ was later shortened to cuprium,<br />
which became the Latin word for copper.
A versatile metal<br />
surprisingly, although copper has been used<br />
for 10,000 years, more than 95 per cent of<br />
the copper mined in that time was extracted<br />
after 1900. copper is truly a metal for the<br />
modern world.<br />
because copper doesn’t corrode and has<br />
heat and electricity conducting properties<br />
that are second to none, it is the metal<br />
of choice for a vast range of domestic<br />
and industrial applications. it’s also very<br />
attractive, making it ideal for musical<br />
instruments, decorative features on<br />
buildings and statues – the statue of<br />
liberty, for instance, is made from copper.<br />
here are just a few of copper’s many<br />
uses: wiring in buildings, power cables,<br />
electronics, telephone lines, plumbing,<br />
gas pipes, cookware, the magnetrons in<br />
microwave ovens and even the spray for<br />
killing mildew on garden plants. the average<br />
car has approximately two kilometers of<br />
copper cables and the metal is also used for<br />
the radiator, brakes and bearings. it’s also<br />
being used in new aircraft models and highspeed<br />
trains have between two and four<br />
tonnes of copper – twice as much as their<br />
traditional counterparts.<br />
copper doesn’t react with water, which<br />
is why you’ll find fittings made from<br />
copper nickel alloy on offshore oil and gas<br />
platforms, desalination plants and ships.<br />
Good health<br />
although copper is toxic in large doses, the<br />
world health organization’s international<br />
program on chemical safety reported in<br />
1996 that “there is greater risk of health<br />
effects from deficiency of copper intake than<br />
from excess of copper intake.”<br />
the fact is that people need copper.<br />
enzymes critical for bone growth and<br />
strength, maintaining the immune system<br />
and a healthy heart, the development of<br />
red and white blood cells, transporting and<br />
absorbing iron, brain development and for<br />
protecting against tissue damage are all<br />
dependent on copper. a lack of copper in<br />
the system puts the body at increased<br />
risk of developing high cholesterol and<br />
heart disease.<br />
copper-containing foods include beef,<br />
fish, oysters, chocolate, avocado and<br />
various vegetables, nuts and fruit. many<br />
people who suffer from arthritis and other<br />
joint conditions find it helpful to wear a<br />
bracelet made from copper which the skin<br />
gradually absorbs.<br />
another plus is that copper is biostatic,<br />
which means bacteria can’t grow on it.<br />
this makes it an ideal metal to have around<br />
hospitals for door handles, push panels and<br />
other surfaces to prevent the transfer of<br />
disease. medically, a complex of radioactive<br />
copper is used in imaging and also in<br />
radiation treatment for cancer.<br />
Future proof<br />
the use of copper has increased in<br />
line with technological developments<br />
and continues to be an essential<br />
component of innovation.<br />
microprocessors can operate<br />
faster and use less energy<br />
thanks to copper conductors<br />
in silicon chips.<br />
it’s worth remembering that high speed data<br />
transmission, including the internet, was<br />
achieved via existing copper telephone wires<br />
and you’ll find copper in mobile telephones,<br />
too.<br />
copper now has a role in environmentallyfriendly<br />
alternatives to oil and gas for heating<br />
homes. as the number one conductor of<br />
heat, it’s in demand for direct exchange<br />
geothermal heating systems. this is where<br />
heat stored in the ground is transferred by<br />
copper tubing into the home.<br />
with its continued versatility and huge<br />
worldwide demand to satisfy, copper’s<br />
future is assured – today’s copper could<br />
be recycled for tomorrow’s cutting-edge<br />
technology.<br />
GENERATE MAGAZINE ISSUE 07 7
©alimentarium<br />
8<br />
tHeRe can neveR Have<br />
been a tIme WHen FooD<br />
Was not pRocesseD In<br />
some WaY. sInce ancIent<br />
man DIscoveReD tHat meat<br />
LasteD LongeR IF DRIeD<br />
In tHe sUn oR tasteD<br />
betteR IF cookeD, FooD<br />
pRocessIng Has been a<br />
vItaL paRt oF oUR LIves.<br />
Packaging of soup<br />
at the Maggi factory<br />
about 1900.
ost early food processing techniques<br />
concerned preservation. sun drying,<br />
salting, fermentation, pickling and the<br />
preparation of conserves (jams and jellies)<br />
were all motivated by a desire to extend the<br />
shelf lives of otherwise perishable foods.<br />
these foods were largely used by those who<br />
did not have access to a regular supply of<br />
fresh provisions – sailors and soldiers mainly<br />
– who for centuries owed their survival to<br />
preserved foods.<br />
many of the advances in food processing, as<br />
with most technology, have been born out of<br />
conflict. french soldiers in the napoleonic<br />
wars were the first to try out food preserved<br />
in cans, ironically a process invented by<br />
an englishman, peter durand in 1810.<br />
subsequent wars increased the popularity<br />
of canning, especially during the first world<br />
war where cans were uniquely able to survive<br />
the ravages of trench warfare. even today,<br />
preservation techniques such as freezedrying<br />
and vacuum packing owe much of<br />
their success to the need to provide armies<br />
with daily rations, and to space exploration.<br />
Convenience food<br />
as society has developed, the motivation<br />
for food processing has changed. now it’s<br />
no longer sufficient simply to slow down<br />
the process of decomposition, now people<br />
want convenience, novelty and excitement<br />
from their food. it’s much easier to choose a<br />
packet of your favorite fries from the freezer<br />
than to make your own, even if you would<br />
know how and had the time. the modern<br />
kitchen in the developed world is packed full<br />
of processed food – even staple items such as<br />
bread, butter and cheese.<br />
its very success has led food processors<br />
on to the next stage of development for<br />
the industry. beyond preservation, more<br />
than convenience, novelty and excitement,<br />
the modern consumer now demands<br />
taste and nutritional excellence as well.<br />
food processing can lower the nutritional<br />
value of foods. processed foods tend to<br />
include additives, such as flavorings and<br />
texture enhancing agents, which may have<br />
no nutritive value or even be unhealthy.<br />
processed foods also tend to have more<br />
calories.<br />
so the challenge now for food processors<br />
is to produce exciting, novel foods that<br />
are healthy, packed with vitamins, fiber<br />
and minerals, contain the minimum of fat,<br />
preservatives and artificial colorings, have<br />
a long shelf life, and taste great, too. as<br />
if that’s not difficult enough, modern food<br />
processing factories need to operate under<br />
extremely hygienic or even aseptic conditions<br />
and use the minimum of energy and natural<br />
resources. no easy job.<br />
throughout the last century gea companies<br />
have played their part in providing the<br />
equipment food and drink processing<br />
companies need. gea niro for the spray<br />
drying of powders to make products such<br />
as baby foods, soups and instant coffee; and<br />
for freeze-drying equipment to preserve<br />
the natural flavor and nutritional value of<br />
fruits and vegetables. gea procomac for<br />
aseptic bottling lines with minimal power<br />
consumption; gea westfalia separator has<br />
the technology to extract bacteria from<br />
milk through centrifugal separation before<br />
bottling, thereby significantly extending its<br />
shelf life without affecting its taste; gea<br />
wiegand for evaporation technology, gea<br />
grasso for refrigeration; gea niro soavi for<br />
homogenizers that create our smooth, easyspread<br />
dairy products; and gea tuchenhagen<br />
to link everything together to create<br />
innovative, efficient systems. all of these are<br />
just examples of how gea companies serve<br />
this continuously growing market.<br />
Global growth<br />
as global development, particularly in china<br />
and india, gathers pace, so the demand for<br />
processed food grows, too. according to<br />
the indian food and beverages forecast<br />
published by the bahrat book bureau,<br />
between now and 2011 higher incomes in<br />
india will encourage more indians to shop in<br />
supermarkets; and changing lifestyles should<br />
lead to rapid demand for value-added milkbased<br />
products such as processed cheese,<br />
butter and ice cream.<br />
coffee consumption, too, is expected to grow<br />
by ten per cent a year. the chinese, as the<br />
country’s 1.3 billion people become richer,<br />
are demanding higher-quality products, more<br />
processed food, more meat and more dairy<br />
products. they are also becoming much more<br />
discerning consumers, potentially causing<br />
shortages and higher prices elsewhere in the<br />
world, but certainly creating opportunities for<br />
those companies involved in food production.<br />
the opportunities for food producers are<br />
immense and are likely to continue as<br />
from kItchEn to factory<br />
The history of industrial food processing is the<br />
subject of a special exhibition at the Alimentarium<br />
Food Museum at Vevey on the shores of Lake<br />
Geneva in Switzerland.<br />
Called ‘De La Cuisine A L’Usine’ the exhibition<br />
showcases four landmark products – powdered<br />
soup, condensed milk, milk chocolate and coffee<br />
substitute – and their development at the<br />
beginning of the 20th century. It runs until the end<br />
of January 2009.<br />
The Alimentarium Food Museum, which opened<br />
in 1985, has a range of permanent displays<br />
and activities, including the history of cooking<br />
techniques, nutrition and demonstrations from<br />
professional chefs.<br />
an IntErEstIng fact<br />
The can opener was not invented until 30 years<br />
after the can. Napoleon’s soldiers were required<br />
to open their canned meals using bayonets or by<br />
hitting them with rocks.<br />
GENERATE MAGAZINE ISSUE 07<br />
©alimentarium<br />
long as the raw materials remain plentiful.<br />
opportunities for equipment suppliers also<br />
seem boundless. yet strong competition will<br />
always ensure that only excellence, in both<br />
product and service, is rewarded.<br />
9
milk is widely regarded as nature’s<br />
miracle food – and it’s easy to see<br />
why. apart from being packed full<br />
of essential protein, vitamins and<br />
minerals, it is arguably the most<br />
versatile food on the planet.<br />
Julie Mitchell looks at a global<br />
phenomenon that shows no signs<br />
of slowing.<br />
photography: will thom<br />
styling: sabrina Jard
othing cappuccino coffee, an indulgent<br />
cake oozing with cream, a cool glass of<br />
milkshake on a summer’s day, butter<br />
melting tantalizingly on hot toast, a crusty<br />
bread roll crammed with delicious, nuttyflavored<br />
cheddar cheese. there’s no doubt<br />
that dairy products regularly feature in<br />
the daily diet in most parts of the world.<br />
the uses of milk are legion. as a drink,<br />
flavored with fruit or chocolate or added<br />
to hot drinks. you can process it into a<br />
variety of milk types. skim the cream off<br />
the top for myriad culinary uses or churn<br />
it into butter. curdle milk and you get<br />
cheese – the varieties run into thousands.<br />
whey, the by-product of cheese-making,<br />
which used to be discarded as waste, is<br />
today a valuable raw ingredient for the<br />
food industry. and even when milk turns<br />
sour you can still enjoy it as yogurt.<br />
such is the cultural impact of dairy products<br />
that they have inspired many well-known<br />
phrases. people in the us refer to an<br />
important person as ‘a big cheese’, while<br />
the french expression ‘en faire tout un<br />
fromage’ means to make a big deal of<br />
something. similarly, ‘to milk’ is associated<br />
with making the most of a situation, for<br />
example, “he milked it for all it was worth”.<br />
12<br />
the uses of milk are legion: skim<br />
the cream off the top for myriad<br />
culinary uses or churn it into butter.<br />
curdle milk and you get cheese –<br />
the varieties run into thousands.<br />
how Milking developed<br />
there’s no conclusive evidence to pinpoint<br />
when humans started to drink milk<br />
from animals, although it is generally<br />
accepted to date from when man learned<br />
to domesticate goats and sheep in the<br />
middle east around 8000 bc. it’s also<br />
known that people were herding cattle<br />
in parts of turkey as early as 7000 bc.<br />
the ancient egyptians enjoyed dairy<br />
products. murals on some of their tombs<br />
show cheese being made. and there was<br />
also a cosmetic value – cleopatra famously<br />
bathed in ass’s milk to improve her skin. the<br />
greeks, too, were into cheese. one of their<br />
most famous sons, homer, immortalized<br />
it in his epic poem, the odyssey, where<br />
he describes the cyclops making cheese<br />
from sheep and goat’s milk. but it were the<br />
romans who are credited with establishing<br />
uniform cheese-making techniques in<br />
europe. they also introduced them to<br />
other parts of their empire where cheesemaking<br />
had previously been unknown.<br />
eventually, dairy products were on the menu<br />
throughout europe as well as parts of asia<br />
and africa. then, during the age of discovery<br />
in the 15th-17th centuries, europeans<br />
spread the word to the far-flung corners of<br />
the globe when they took domestic cows<br />
and dairy production to their colonies.<br />
today, more people drink milk from cows<br />
than from any other animal. according to the<br />
international dairy federation’s world dairy<br />
situation 2007¹ cow milk represents 84 per<br />
cent of world output – 551 million tonnes in<br />
2007. interestingly, the report also reveals<br />
that, in india and pakistan, buffalo milk<br />
production is growing faster than cow milk<br />
production. sheep and goat milk production<br />
is estimated at 21 million tonnes worldwide.<br />
other animal milk sources include camels,<br />
yaks, reindeer and horses. people in central<br />
asia are partial to drinking fermented mare’s<br />
milk, which they call kumis, while in sweden<br />
and russia there are moose dairies.<br />
because milking is a labor intensive process<br />
– between three and five minutes per cow –<br />
up until relatively recently dairy production<br />
could only be achieved on a small scale.<br />
milking had to be done by hand – the farmer<br />
or milkmaid sitting beside the animal with a<br />
bucket. but when electricity was discovered<br />
in the mid-19th century the race was on to<br />
transform milking from an art to a science.<br />
after 50 years of trial and error the<br />
first pulsator was introduced in 1895,<br />
paving the way for the modern pulsator<br />
machines. another key development<br />
around this time was the milk pipeline,<br />
which replaced the cumbersome task of<br />
carrying pails of milk to collection tanks.<br />
but the real breakthrough came in 1929 when<br />
the first rotary milking parlor was installed on<br />
the walker-gordon dairy farm in plainsboro,<br />
new Jersey in the us. called the ‘rotolactor’,<br />
it could milk 50 cows at a time. it remained in<br />
use until the 1960s when it was superseded<br />
by more sophisticated rotary milking parlors.<br />
advances in milking technology, not least<br />
rotary parlors capable of milking more than<br />
100 cows an hour, have enabled dairy farms<br />
throughout the western world to become<br />
huge corporations with thousands of cows.<br />
and the trend is spreading to new markets<br />
such as china, iran, pakistan and turkey.<br />
during the 20th century mechanization, food<br />
processing technology and refrigeration<br />
have made a huge variety of dairy products<br />
readily available around the world.<br />
1/2 bulletin of the idf n°423/2007 – the world dairy<br />
situation 2007, international dairy federation,<br />
diamant building – 80, boulevard auguste reyers,<br />
1030 brussels – belgium, www.fil-idf.org
Estimated volume of cow milk delivered<br />
to processing facilities in 2007.<br />
PastEurIzEd by heating it to<br />
74°C for 15-20 seconds<br />
WholE mIlk has a fat content<br />
of 3.5 to four per cent.<br />
sEmI-skImmEd milk has a lower<br />
fat content, 1.5 to 1.7 per cent,<br />
while skimmed milk is virtually<br />
fat free<br />
uht (ultra heat treated) milk is<br />
heated to at least 135°C and<br />
packaged in sterile containers.<br />
EvaPoratEd mIlk is heated at<br />
temperatures between 60°– 65°C<br />
then sterilized in sealed cans for<br />
ten minutes<br />
mIlk PoWdEr<br />
Milk is heat-treated and preconcentrated,<br />
then homogenized<br />
and fed into a spray dryer where the<br />
water is removed.<br />
saFe to DRInk<br />
the milk collection revolution has gone<br />
hand-in-hand with advances in food<br />
production. today “the share of milk<br />
production which is delivered to dairies for<br />
processing is growing faster than in previous<br />
years,” says the World Dairy situation 2007<br />
bulletin². “an estimated volume of 371<br />
million tonnes of cow milk was delivered<br />
to processing facilities, which is 65 million<br />
tonnes more than ten years ago.”<br />
milk is first pasteurized by heating it to<br />
74°c for 15-20 seconds to kill potentially<br />
harmful bacteria, without damaging the<br />
nutritional value or taste, then rapidly cooled<br />
and refrigerated to preserve its shelf life.<br />
Whole milk, which has a fat content of 3.5-4<br />
per cent, is usually homogenized to spread<br />
the fat evenly through the milk and prevent<br />
cream forming on the top. semi-skimmed<br />
milk has a lower fat content, 1.5 – 1.7 per<br />
cent, while skimmed milk is virtually fat<br />
free. Unfortunately, reducing the fat content<br />
lowers the levels of vitamin a and D but, on<br />
the positive side, reduced fat milks contain<br />
slightly more calcium by volume.<br />
Ultra heat treated (UHt) milk is heated<br />
to at least 135°c and packaged in sterile<br />
containers. as a result it can be stored<br />
for several months and, until it’s opened,<br />
doesn’t need to be kept in the refrigerator.<br />
sterilized milk, which goes through a<br />
more severe heat treatment, will last even<br />
longer but has a lower nutritional value<br />
and the taste is affected. other durable<br />
liquid varieties are evaporated milk, heated<br />
at temperatures between 60°–65°c then<br />
sterilized in sealed cans for ten minutes,<br />
and condensed milk from which most of the<br />
water has been removed and sugar added.<br />
the longest-lasting format is milk powder.<br />
milk is heat treated and pre-concentrated,<br />
then homogenized and fed into a spray<br />
dryer where the water is removed. With the<br />
exception of some vitamins, whole milk and<br />
skimmed milk powders retain the nutritional<br />
value of their liquid forms. milk powders<br />
can be reconstituted with water and then<br />
treated the same way as fresh milk. they<br />
are used extensively in food manufacturing,<br />
particularly in cakes, biscuits and sweets and<br />
also form the basis for baby milk formula.<br />
><br />
GENERATE MAGAZINE ISSUE 07 13
Estimated value of worldwide<br />
dairy products market by 2010.<br />
a gRoWIng maRket<br />
by 2010 the worldwide dairy products<br />
market is predicted to be worth more<br />
than usd 305 billion, according to a<br />
report published this year by global<br />
industry analysts (gia). several factors<br />
are expected to fuel this growth, including<br />
more emphasis on value-added products,<br />
changing eating habits, increasing<br />
demand for organic products, packaging<br />
innovations and marketing of niche brands.<br />
gia found that europe, the us and the<br />
asia pacific region now account for more<br />
than 70 per cent of the dairy market but<br />
that, by 2010, asia pacific will be the<br />
fastest growing regional market. this is<br />
attributed to changing dietary aspirations<br />
in line with new-found wealth. the report<br />
14<br />
usa<br />
BIggEst mIlk ProducErs<br />
grEatEst dEmand<br />
futurE ExPandIng markEts<br />
usa<br />
europe, the us and asia<br />
pacific account for more<br />
than 70 per cent of the<br />
dairy market but by 2010 asia<br />
pacific will be the fastest<br />
growing regional market<br />
latIn<br />
amErIca<br />
also argues that yogurt will be the most<br />
profitable sector, particularly in china.<br />
higher demand for dairy products is<br />
expected to come from latin america and<br />
the caribbean, while western europe will<br />
continue to lead the dairy consumption<br />
league table – it currently accounts for<br />
42 per cent of the global market.<br />
the biggest milk producer by far is the us,<br />
followed by india and russia. as mentioned,<br />
most farms in the developed world are run<br />
to industrial capacity. but, thanks to the<br />
latest processing technology, countries like<br />
pakistan are being encouraged to develop<br />
their dairy industries for the export market.<br />
pakistan is actually the world’s fourth<br />
largest milk producer but, interestingly, its<br />
livestock is widely distributed among rural<br />
households. new state-of-the-art processing<br />
plants, like nestle’s at kabirwala, have the<br />
capacity to process up to three million liters<br />
of milk per day to international standards.<br />
><br />
WEstErn<br />
EuroPE<br />
PakIstan<br />
IndIa<br />
russIa<br />
asIa<br />
PacIfIc<br />
asIa<br />
PacIfIc<br />
mIlkIng succEss<br />
Movie star Sir Sean Connery began his working life as<br />
a milkman at the Corstorphine Dairy in Scotland before<br />
turning to acting.<br />
chEEsE off thE mEnu for mIcE<br />
In 2006 researchers at Manchester Metropolitan<br />
University in the UK made an amazing discovery that<br />
debunks the long-held belief that mice like cheese. Their<br />
study showed that mice are attracted to sweet, sugary<br />
foods, preferring to tuck in to fruit and grains rather<br />
than the Cheddar on the mousetrap.
the unique teXture and flavor of the different<br />
cheeses depends on the milk used – usually from<br />
cows, buffalo, goats or sheep – the animal’s diet,<br />
the curdling technique, butterfat content,<br />
processing and length of aging.<br />
crEam and ButtEr<br />
Without homogenization the fat content of milk will,<br />
when left to stand, rise to the surface and float on<br />
the top. Before mechanization this cream would<br />
simply be skimmed from the surface. Today, the<br />
process is speeded up using centrifugal separators.<br />
There are several grades of cream available<br />
– the higher the fat content, the thicker the<br />
cream. Thick cream, known as double cream in<br />
the UK and heavy cream in the US, is favored<br />
for cooking as it is less likely to separate<br />
when heated than the lower fat type.<br />
Cream is a key ingredient for many cakes and<br />
desserts, not least ice cream, as well as sauces<br />
both sweet and savory. It can also be fermented<br />
with bacterial cultures to create sour cream<br />
and crème fraîche. Central and Eastern Europe<br />
have a similar product called smetana.<br />
Churning cream produces butter, another worldwide<br />
dairy staple. Butter can be salted or unsalted and<br />
the color varies according to the breed of cow and<br />
its diet. Clarified butter, made by separating the<br />
milk solids and water from the butterfat through<br />
gentle heating, is favored for frying because it can<br />
be heated to higher temperatures than ordinary<br />
butter. India has its own version, known as ghee,<br />
which is a regular ingredient in recipes. Moroccan<br />
smen is clarified butter mixed with spices.<br />
Tibetan households have butter made from<br />
yak milk. Tsampa, the national dish, consists<br />
of barley flour mixed with yak butter. Another<br />
favorite is tea with rancid yak butter and salt.<br />
chEEsE<br />
US television host Clifton Fadiman summed up<br />
the feeling of cheese-lovers everywhere when he<br />
described cheese as, “milk’s great leap towards<br />
immortality”. No other food has quite captured<br />
the imagination, or the palate, like cheese.<br />
There are literally thousands of cheeses from the<br />
familiar Cheddar, Brie, Gouda, Emmental and<br />
Gorgonzola to the less well-known Kadchgall<br />
from Afghanistan and Daralagjazsky from<br />
Russia. Many cheeses are allowed to develop<br />
molds which create distinctive blue veins, or<br />
have colorings and flavorings added, for example<br />
Wensleydale with cranberries or the fiery Afuega<br />
‘I Pitu with chilies. And for the brave there is<br />
Casu Marzu from Sardinia with live maggots.<br />
The method of making cheese is basically the same,<br />
whatever the type. Rennet, a starter bacteria, or acid<br />
such as vinegar, are added to the milk to curdle it<br />
so that the solid curds are separated from the liquid<br />
whey. The curd is then pressed into a mold and the<br />
whey is usually transformed into a powder for use in<br />
the food, animal feed and pharmaceutical industries.<br />
The unique texture and flavor of the different cheeses<br />
depends on the milk used – usually from cows,<br />
buffalo, goats or sheep – the animal’s diet, the<br />
curdling technique, butterfat content, processing<br />
and length of aging. Some cheeses are heated to<br />
between 35° and 55°C to remove more moisture,<br />
giving them a harder texture, while others are made<br />
by washing the curd in warm water to create a milder<br />
flavor. There is also a range of cheeses, such as<br />
cottage cheese or Romanian Cas, which require little<br />
yogurt and fromagE fraIs<br />
For centuries, people living in the Balkans,<br />
Turkey, Asia and the Middle East have sworn by<br />
the restorative powers of yogurt. It was generally<br />
believed that yogurt helped to prolong life and cure<br />
gastrointestinal conditions. Although yogurt is a<br />
Turkish word it’s not certain who actually invented it.<br />
However, yogurt is probably the oldest method<br />
of preserving milk. It is made by adding specific<br />
bacteria to milk and fermenting it under<br />
controlled temperatures. The bacteria eat the<br />
lactose (milk sugar) and release lactic acid<br />
which thickens the milk protein while preventing<br />
harmful bacteria getting into the product.<br />
Yogurt is available in whole, reduced fat and non-fat<br />
varieties, either in its natural sour state or sweetened<br />
and mixed with fruits, nuts and syrup. Some types,<br />
such as Greek yogurt, are strained through a cloth or<br />
paper filter to give a thicker consistency. Across the<br />
Middle East, Central Asia and India yogurt is popular<br />
as the basis for drinks, such as kefir and lassi.<br />
Another dairy product which resembles yogurt is<br />
fromage frais. It is actually made from curdled<br />
milk, like cheese, except that curds are stirred<br />
to prevent them from solidifying. Pure fromage<br />
frais is fat free but there are versions with cream<br />
added. It can be enjoyed the same way as yogurt<br />
or added to desserts and savory dishes.<br />
GENERATE MAGAZINE ISSUE 07 15
What’s good aBout a glass?<br />
vitamin B12 = red blood cells<br />
calcium = strong bones and teeth<br />
16<br />
carbohydrates = energy<br />
magnesium = muscle function<br />
Phosphorus = release energy<br />
Potassium = nerve function<br />
Protein = growth and repair<br />
riboflavin = healthy skin<br />
zinc = immune system<br />
DaIRY anD HeaLtH<br />
are dairy products good for you? for<br />
milkmaids it would seem that the answer<br />
is yes. historically, milkmaids, who<br />
milked the cows and prepared cream,<br />
butter and cheese, have been presented<br />
as fair, fecund and in fine health.<br />
perhaps easy access to dairy products<br />
meant they were getting enough to eat at<br />
a time when many working people were<br />
malnourished. their skin was certainly in<br />
better condition: working with dairy cattle<br />
exposed them to cowpox, a less serious<br />
form of the human version, smallpox.<br />
contracting cowpox made them immune<br />
to smallpox, which meant milkmaids did<br />
not have the pockmarked complexion<br />
common to smallpox survivors.<br />
in the 19th century kumis, made from<br />
mare’s milk, was considered to be a panacea<br />
for all ills, so much so that kumis resorts<br />
sprang up in the south east of russia.<br />
even now the antioxidant content of mare’s<br />
milk makes it much sought after in the<br />
cosmetics industry for use in skin creams.<br />
in today’s health-conscious, diet-obsessed<br />
world the jury is still out on how good or<br />
bad dairy products are for human health.<br />
certainly dairy products, especially the full<br />
fat varieties, can be fattening and doctors<br />
recommend that people with high cholesterol<br />
or heart conditions should avoid them.<br />
also some people lose the ability to digest<br />
lactose, becoming lactose intolerant.<br />
on the plus side a glass of milk contains:<br />
vitamin b12 for red blood cells, calcium for<br />
strong bones and teeth, carbohydrates for<br />
energy, magnesium for muscle function,<br />
phosphorus to release energy, potassium<br />
for nerve function, protein for growth<br />
and repair, riboflavin for healthy skin and<br />
zinc to protect the immune system.<br />
numerous studies have been carried out into<br />
the effects of regular milk consumption. it’s<br />
been suggested that drinking low fat milk<br />
reduces the risk of hypertension, coronary<br />
heart disease, colorectal cancer and obesity.<br />
in recent years there’s been an upsurge<br />
in demand for probiotic milk drinks and<br />
yogurts from health-conscious consumers.<br />
probiotics contain bacteria that can<br />
counteract harmful bacteria in the intestines.<br />
tRenDs In tHe DaIRY InDUstRY<br />
because fresh milk has a relatively short<br />
shelf life it used to be delivered directly<br />
to households. the milkman and his daily<br />
round are still alive and well in the uk<br />
and in rural india it’s delivered in a metal<br />
container attached to a bicycle. but, in<br />
many countries, modern food distribution,<br />
refrigeration and lifestyles have taken away<br />
the need for home delivery and now most<br />
people buy their milk from the shops.<br />
over the years the packaging has changed<br />
from the glass bottle to the wax-coated paper<br />
carton and the plastic container. now, with<br />
the environmental lobby seeking to cut down<br />
on plastic, the next stage of the packing<br />
evolution looks set to be recyclable bags.<br />
a major growth area for dairy is flavored<br />
milk as concerns about wellbeing and<br />
obesity prompt consumers to ditch<br />
carbonated sugary drinks in favor of<br />
healthier options. chocolate, strawberry<br />
and banana are the most popular.<br />
goat’s milk is also experiencing a<br />
renaissance. in europe the market is<br />
increasing by ten per cent a year, prompting<br />
farmers to increase herd sizes.<br />
like other food producers dairy farmers are<br />
feeling the effects of increased animal feed<br />
and fuel costs, which are driving up prices.<br />
but the long-term outlook is healthy: with<br />
the enhanced demand for new products<br />
such as milk-based drinks, probiotics and<br />
niche cheeses, the world’s appetite for dairy<br />
products shows no signs of abating.<br />
PErfEct snack<br />
Log on to www.cheddarometer.com to find the recipe<br />
for the perfect cheese sandwich. The site contains<br />
a mathematical formula devised by scientists at<br />
Bristol University in the UK, which calculates the ideal<br />
thickness of the bread and cheese, plus the required<br />
amount of salad, mayonnaise or pickle.<br />
cokE not ‘thE rEal thIng’ In oz<br />
More flavored milk is drunk in South Australia than<br />
anywhere else in the world. Farmers Union Iced Coffee,<br />
a coffee-milk-mix drink, is a far bigger hit there than<br />
coke.
Milking and processing excellence<br />
The globalization of the dairy industry could not have<br />
been achieved without milking machines, cutting-edge<br />
processing technology and refrigeration. And new<br />
developments in all these areas will continue to play a<br />
critical role in helping farmers and dairy companies to<br />
meet the challenges of the future.<br />
One of the leaders in this field is the <strong>GEA</strong> <strong>Group</strong>, which<br />
has a long and impressive history of supplying innovation<br />
and engineering know-how throughout the dairy chain.<br />
Given that <strong>GEA</strong> technology is involved in approximately<br />
one quarter of all milk produced worldwide it’s highly<br />
likely that the dairy products in your refrigerator will<br />
have had some contact with the company’s milking or<br />
processing equipment.<br />
Since 1926 WestfaliaSurge – part of <strong>GEA</strong> Farm<br />
Technologies – has been setting the trends in milk<br />
collection technology, with a comprehensive range of<br />
equipment for all stages of the milking process. In<br />
particular, the market-leading WestfaliaSurge AutoRotor<br />
can milk more than 100 cows an hour. And now the<br />
company has now taken the milking revolution further<br />
again with the T!TAN milking robot, which enables cows<br />
to be milked when they choose and is suitable for farms<br />
of virtually all typical sizes.<br />
<strong>GEA</strong>’s Process Engineering Division supplies everything<br />
from stand-alone installations to complete plants for<br />
processing dairy products including milk and whey<br />
powders. The division supplies turnkey plants for some<br />
of the world’s biggest dairy operations. <strong>GEA</strong> Process<br />
Engineering company Ahlborn was founded in 1856 and<br />
became part of the <strong>GEA</strong> <strong>Group</strong> in 1979. Today, it is part<br />
of the newly named <strong>GEA</strong> TDS GmbH company, which also<br />
includes Tuchenhagen Dairy Systems, a leader in the<br />
dairy, fruit juice and food processing industries.<br />
The companies of the <strong>GEA</strong> Process Equipment division<br />
support adherence to strict hygiene regulations for<br />
companies from the brewing, beverages, dairy and<br />
foodstuff industries, as well as the pharmaceutical,<br />
biotechnology, cosmetics and health care industries<br />
with a range of homogenizers, valves and plate heat<br />
exchangers. The diverse processes for handling liquid<br />
foodstuffs require many heating up and cooling steps.<br />
<strong>GEA</strong> Ecoflex plate heat exchangers meet these demands<br />
with a wide range of plates for all applications. A high<br />
level of productivity, cost-efficient operations and reliable<br />
product consistency characterize process components<br />
from <strong>GEA</strong> Tuchenhagen. Process valves, valve blocks,<br />
in-line measurement and control equipment, cleaning<br />
devices, CIP units and pumps manufactured by the<br />
company from Büchen, Germany, meet the demanding<br />
hygienic and sterile requirements of these industries.<br />
High pressure homogenization is essential for improving<br />
the stability and shelf life of dairy products. <strong>GEA</strong> Niro<br />
Soavi offers a full range of homogenizers and pumps<br />
covering all dairy industry requirements, from pilot<br />
to large scale fully automated units. Compared to<br />
conventional homogenizing valves, the company’s<br />
patented NanoValve achieves optimal performance<br />
at low pressure and is ideal for processing milk, cream,<br />
yogurt, cheese, baby food, ice cream, whey and butter.<br />
The company <strong>GEA</strong> Niro offers pilot plants for test<br />
processing and manufacturing product samples. And its<br />
Test Center for Food and Chemical Products in Denmark<br />
offers a world-leading resource for food and chemical<br />
companies to try out a range of extraction, evaporation<br />
and drying technologies.<br />
Separation equipment is central to the processing system<br />
within modern dairies. This is also a field in which <strong>GEA</strong><br />
– with its company <strong>GEA</strong> Westfalia Separator Process –<br />
excels. The centrifugal separators remove bacteria and<br />
they are crucial to a wide variety of dairy processes.<br />
Applications range from single-stage/two-stage bacterial<br />
clarification to the special bacterial clarification used<br />
for drinking milk as well as the variable bacterial<br />
clarification of cheese milk, treating concentrated whey<br />
and pre-treatment of milk powder. Westfalia is the<br />
market leader in centrifugal separators for fresh cheese.<br />
The FAGE dairy, the largest operation of its kind in Greece,<br />
chose machines from <strong>GEA</strong> Westfalia Separator Process<br />
for its main plant in Athens as well as for a new dairy in<br />
the US.<br />
Another innovation from Westfalia’s Dairy Technology<br />
Business Unit is PROCOOL – which enables dairies<br />
to switch from cold to warm milk separation, using<br />
the same machine, providing more flexibility and<br />
cheaper running costs. Westfalia also produces turnkey<br />
process lines for the variety of soft cheese products<br />
that have been developed in the trend towards more<br />
health-conscious diets (including cream cheese, quark,<br />
Thermoquark and Baker’s Cheese). There is a high level<br />
of automation in the process lines. In addition Westfalia<br />
supplies all elements of the process lines for the butter<br />
industry, including the buttermilking machine, tanks,<br />
pasteurization unit and associated pipework.<br />
Like most fresh foods, dairy products need to be kept<br />
cold. <strong>GEA</strong> Refrigeration is one of the world’s leaders in<br />
industrial refrigeration. The division provides stateof-the-art<br />
refrigeration technology, which can be used<br />
during the whole process, from the delivery of the fresh<br />
milk to the factory through all stages of production and<br />
storage.<br />
Finally, clean air at the right temperature is essential to<br />
providing the hygienic conditions needed for processing<br />
and storing dairy products. Leading air treatment experts<br />
of the <strong>GEA</strong> Air Treatment Division broke new ground<br />
by providing a climate control system at the Müritz-<br />
Milch cheese dairy in Waren, Germany, based on the<br />
dehumidifiers normally used for indoor swimming pools.<br />
To counteract the effects of the salty air from the brine<br />
bath – central to the cheese-making process – <strong>GEA</strong><br />
Happel Klimatechnik supplied equipment made from<br />
corrosion-resistant steel.<br />
GENERATE MAGAZINE ISSUE 07 17
18<br />
millennium seed bank<br />
laboratory manager<br />
keith manger gave<br />
geneRAte a guided tour<br />
through the most<br />
bio-diverse building<br />
on earth.<br />
photography: James bell
GENERATE MAGAZINE ISSUE 07<br />
19
An underground vault in<br />
the heart of the Sussex<br />
countryside in the south<br />
of England contains an<br />
international safety deposit<br />
box. It doesn’t hold money<br />
or gold but something<br />
far more valuable to the<br />
survival of the planet –<br />
seeds. The Millennium<br />
Seed Bank Project is the<br />
most ambitious worldwide<br />
conservation project<br />
ever. And, by the end of<br />
the decade, will have<br />
safeguarded 30,000 wild<br />
plant species – ten per cent<br />
of the world’s flora.<br />
20<br />
Q. why was the millennium seed bank<br />
established?<br />
A. It started in the 1960s when the royal<br />
botanic gardens, kew, in london, and<br />
other botanic gardens wanted to store<br />
and exchange seeds from plant species<br />
of particular horticultural interest. kew<br />
decided to expand the criteria to wild plants<br />
generally and particularly those facing<br />
extinction and those that are economically<br />
important in developing countries. In 1995<br />
we were granted eur 37.9 million from<br />
the millennium commission to support the<br />
development of a millennium seed bank<br />
(msb). with matching donations from a<br />
variety of organizations the project was<br />
able to move to purpose-built premises in<br />
august 2000.<br />
since then, the team has grown from 15<br />
to almost 70 people. they include expert<br />
botanists who collect the seeds plus<br />
technical staff responsible for cleaning<br />
and storing the seeds and also for testing<br />
their viability.<br />
the msb has formal partnerships with<br />
australia, botswana, burkina faso, chile,<br />
china, egypt, Jordan, kenya, lebanon,<br />
madagascar, malawi, mali, mexico, namibia,<br />
saudi arabia, south africa, tanzania and the<br />
us. we also collaborate with organizations<br />
from more than 50 countries, creating a<br />
global seed conservation network helping to<br />
deliver the aspirations of the convention on<br />
biological diversity and the global strategy<br />
for plant conservation.<br />
Q. how many seeds does the msb hold and<br />
from how many different species?<br />
A. we have the world’s largest wild plant<br />
seed bank, currently safeguarding more than<br />
1.2 billion seeds from 24,000 plant species.<br />
they come from all continents, including the<br />
only two species found in antarctica. virtually<br />
all of the uk’s flora is represented – making<br />
the uk the first country to conserve its entire<br />
flora in a seed bank.<br />
by 2009 we will have succeeded in our<br />
ambitious target of collecting seeds from<br />
ten per cent of the world’s plant species. we<br />
have concentrated on endangered, endemic<br />
(geographically specific) and economically<br />
important species. over the next ten years<br />
we are hoping to expand to 25 per cent of the<br />
world’s flora.<br />
Q. how are the seeds collected?<br />
A. expert teams collect the seeds when<br />
the plants are ready to release them. the<br />
collectors never take more than 20 per cent<br />
of the available seed on a given day so as<br />
not to compromise the growing population.<br />
they collect randomly to obtain a good<br />
representation of the genes.<br />
the majority of our seeds come via our<br />
formal international partners. where<br />
possible half of the seeds will be stored in<br />
suitable seed banks in the country of origin<br />
and the rest are sent by courier for safe<br />
long-term storage at the msb.<br />
for each species, we also collect location<br />
data using gps (global positioning system)<br />
co-ordinates, habitat information and photos.<br />
this is proving invaluable for monitoring wild<br />
plant populations, particularly in relation to<br />
climate change.<br />
Q. what conditions are required to<br />
conserve seeds?<br />
A. seeds need to be kept cold and dry. on<br />
arrival each batch is dried in a mechanical<br />
drying room at 15°c with 15 per cent<br />
relative humidity. the seeds are then<br />
cleaned and x-rayed to ensure their quality<br />
before being placed in hermetically sealed<br />
glass containers and stored in one of our<br />
underground cold rooms at -20°c.<br />
a computerized building management<br />
system accurately controls the temperature<br />
and humidity in the dry rooms, cold rooms,<br />
glasshouses, incubators and other critical<br />
areas. the cold rooms are served by a
scrolling compressor pack system which not<br />
only achieves optimum temperature control<br />
but is also extremely energy efficient. the<br />
system is water cooled and the waste hot<br />
water is recovered for domestic use. all<br />
critical areas of the building have inbuilt<br />
alarms and emergency systems including<br />
automatic generator back-up and round the<br />
clock security.<br />
Q. How long can the seeds survive<br />
in storage?<br />
A. Hundreds and, potentially, thousands of<br />
years. Recently, we were asked if we could<br />
test some seeds that had been discovered<br />
in a leather purse in the national archive<br />
at kew. the seeds had been collected in<br />
south africa by a Dutch merchant in 1803<br />
and had since been stored in less than ideal<br />
conditions. many of the seeds were dead<br />
but we managed to successfully germinate<br />
and grow seeds of a Leucospermum and<br />
an acacia. We are now waiting for them to<br />
flower so they can be formally identified. but<br />
this proves that many seeds can indeed be<br />
stored for centuries.<br />
every ten years we germinate a sample<br />
from each seed collection by growing them<br />
on agar, to check that they are still alive.<br />
many wild plants have evolved dormancy<br />
mechanisms so that seeds only germinate at<br />
a precise time in nature. consequently, we<br />
frequently have to apply special treatments<br />
to encourage the seeds to grow.<br />
although 91 per cent of seeds can be stored<br />
in cold rooms, the remaining nine per cent,<br />
which tend to have large, fleshy seeds,<br />
are desiccation intolerant or recalcitrant.<br />
this means they have to be kept moist and<br />
can only be stored short term or via cryopreservation<br />
and tissue culture techniques.<br />
Q. How and when will the seeds be released?<br />
A. Up to now we have been focusing on<br />
reaching our main target of collecting 24,000<br />
species, particularly endangered, endemic<br />
and economically important plants. but<br />
increasingly msb collections are being<br />
used in restoration, sustainable use and<br />
re-introduction projects around the world.<br />
However, the distribution of seed from the<br />
msb to third parties is governed by the<br />
terms and conditions of the access and<br />
benefit agreements that we have with our<br />
international partners. In most cases it is<br />
our partners who make most use of the<br />
collections and we provide an insurance<br />
policy by looking after the duplicate<br />
collection at the msb.<br />
an important tenet of the convention on<br />
biological Diversity is that benefits arising<br />
from genetic resources are shared fairly<br />
and equitably with the country of origin.<br />
Q. Has the msb helped to improve<br />
knowledge of plants and aid research?<br />
A. the msb works with other departments<br />
at kew including the Jodrell laboratory<br />
and Herbarium to better understand the<br />
chemical traits and taxonomy of plants. all<br />
aspects of the work of the msb produce<br />
data that helps to improve the knowledge of<br />
plants and their conservation. much of this<br />
knowledge is freely available via our website.<br />
members of our team share their skills<br />
and experience with our partners, including<br />
training. We make our laboratories available<br />
to research scientists from partner<br />
organizations.<br />
We involve schools with our work. For<br />
example, through a nationwide project Uk<br />
schools have been carrying out experiments<br />
on the longevity of seeds of Uk species. this<br />
is helping us to better predict the storage life<br />
and hence management of our collections.<br />
also we have developed a ‘mini seed bank’<br />
kit which is available for schools and<br />
members of the public to collect and store<br />
seeds using the principles of seed banking.<br />
Q. How many species have been saved from<br />
extinction as a result of the work that you do?<br />
A. there are many examples of endangered<br />
plants having their seeds safely stored<br />
with subsequent reintroduction into their<br />
natural environment. We’ve recently been<br />
involved with a project in south africa where<br />
a species called cylindrophyllum Hallii<br />
thought to be extinct was re-discovered by<br />
our partners. We have successfully stored<br />
the seed and have been able to grow plants<br />
in our glasshouse for increasing the size of<br />
seed collection and for reintroduction in<br />
the wild.<br />
sEEd sElEctIon<br />
coco-dE-mEr<br />
(Lodoicea maldivica)<br />
The world’s largest seed,<br />
from the Seychelles.<br />
Banksia cone<br />
(Proteaceae)<br />
From Australia.<br />
conE of thE sugar PInE<br />
(Pinus lambertiana)<br />
The longest cone in the<br />
world, from the USA.<br />
lEgumE sEEd casE<br />
(Berlinia grandiflora)<br />
A large legume tree from<br />
Burkina Faso, West Africa.<br />
BaoBaB fruit<br />
(Adansonia digitata)<br />
The fruit of the upside down tree,<br />
found throughout Africa.<br />
vIsIt thE msB<br />
The MSB is housed in the Wellcome Trust Millennium<br />
Building adjacent to Wakehurst Place in West Sussex.<br />
Owned by the National Trust, Wakehurst Place is<br />
managed by the Royal Botanic Gardens, Kew.<br />
One of the aims of the MSB Project is to educate<br />
and involve the general public, which is why 70 per<br />
cent of the laboratories are on view. Visitors can<br />
watch the seeds being researched and processed<br />
and see a virtual tour of the seed vault.<br />
more information is available from<br />
www.kew.org/msbp or http://data.kew.org/sid/<br />
thE rIght tEmPEraturE<br />
<strong>GEA</strong> Refrigeration is a world leader in industrial<br />
refrigeration equipment, systems and services. It<br />
offers customized solutions for the food, brewery,<br />
drinks, marine, chemical, pharmaceutical, and<br />
logistics industries. The company’s ammoniaoperated,<br />
high-performance and energy-efficient<br />
heat pumps are proving useful in commercial<br />
greenhouses – ensuring the right temperature<br />
without harming the environment.<br />
Increasingly, <strong>GEA</strong> Refrigeration is playing an<br />
important role in the ornamental plant sector where<br />
cool temperatures and conditioned relative humidity<br />
are required.<br />
GENERATE MAGAZINE ISSUE 07 21
22<br />
Books, cARs, coMputeRs, dRink, food,<br />
fuRnituRe, tRAvel, toys – whAteveR<br />
you’Re Buying oR selling, A tRAde<br />
show is the plAce to see And Be seen.
very year millions of people flock to<br />
many thousands of trade fairs and<br />
exhibitions held around the world.<br />
For visitors and exhibitors alike, these<br />
events are the perfect showcase for<br />
the latest products and services.<br />
companies can test new markets, make<br />
contact with others within their industry<br />
sector and, of course, keep tabs on<br />
what their competitors are doing.<br />
exhibitions and trade fairs, in their various<br />
guises, have been pulling in the crowds for<br />
hundreds of years. but everything changed<br />
with the great exhibition of the Works of<br />
Industry of all nations. Held in London in<br />
1851, it set the standard for years to come.<br />
not only was this the first international<br />
trade fair but also the first to have a<br />
purpose-built venue – crystal palace. the<br />
massive glass and iron exhibition hall was<br />
built in just nine months and provided<br />
93,000 square meters of exhibition space.<br />
During the six months it was open, six<br />
million people visited the great exhibition,<br />
marveling at the 100,000-plus products<br />
on display, including false teeth, flush<br />
toilets and even an early version of<br />
what was to become the fax machine.<br />
interactive experiences<br />
since then, exhibition halls and convention<br />
centers have sprung up around the world,<br />
catering for fairs on an ever grander<br />
scale. During the 20th century, new<br />
technology, including velcro, which enabled<br />
materials to be displayed more easily, vinyl<br />
graphics and the Internet have helped<br />
transform trade fairs from static events<br />
to hands-on, interactive experiences.<br />
In the 1960s two things happened that<br />
still influence today’s events. Firstly, the<br />
mccormick place convention center in<br />
chicago burned down, just hours before<br />
a major exhibition was due to open. this<br />
prompted the setting of strict fire safety<br />
rules. secondly, exhibitors won the right to<br />
appoint their own contractors. previously,<br />
they had to use a contractor appointed<br />
by the organizer to build their stand.<br />
For companies exhibiting at trade fairs the<br />
costs in time and resources are enormous.<br />
space has to be rented and displays<br />
designed and constructed. then there’s<br />
promotional literature to prepare, travel<br />
and accommodation to organize and, of<br />
course, basic services – such as electricity,<br />
cleaning, Internet connections and material<br />
handling – all have to be paid for.<br />
many companies do business in a number<br />
of different sectors, which can make<br />
attending all the relevant fairs a logistical<br />
headache. this is certainly the case for<br />
the gea group in 2009 when three major<br />
exhibitions – anuga Foodtec, acHema and<br />
Drinktec – are due to take place within a few<br />
months. participation at all three exhibitions<br />
represents a significant investment for<br />
gea in terms of time, effort and money<br />
from many different parts of the company.<br />
and the degree of difficulty involved is<br />
multiplied by the fact that three big events<br />
take place in a relatively short timespan.<br />
this is when the company’s years of<br />
experience of attending fairs around the<br />
world will really pay off. Jürgen Henke,<br />
who chairs gea’s exhibition committee,<br />
explains: “We normally start planning<br />
for an exhibition at least 18 months<br />
in advance. First we ask which of our<br />
companies want to participate and then<br />
we agree how much space to allocate<br />
and divide the costs. We have some great<br />
people from the different parts of the<br />
business who have to work really well<br />
together to pull off events of this size.”<br />
What it takes<br />
good communication between all the<br />
participating companies is essential.<br />
“all our divisions have representatives on<br />
the committee who are responsible for<br />
their part of the business,” says Henke.<br />
“We select project leaders for each of<br />
the big events who co-ordinate both our<br />
internal and external needs. this includes<br />
everything from inviting tenders for the<br />
stand construction to providing name<br />
badges for the sales people at the events<br />
– the list is long enough to fill a book.”<br />
the outlay may be huge but the cost of<br />
not taking part could, potentially, be so<br />
much greater. “a big show is a perfect<br />
sales and information platform,” adds<br />
Henke. “It also enables people to meet our<br />
engineers and components manufacturers<br />
together in one place and to learn first<br />
hand about our ‘engineering excellence’.”<br />
all the exhibitions have particular<br />
challenges but the acHema chemical<br />
engineering and process industries<br />
exhibition in Frankfurt is the busiest<br />
in terms of visitor numbers and gea<br />
representation. a total of 30 gea companies<br />
from different divisions attend this event.<br />
thus, the co-ordination and planning<br />
has to be meticulous, especially as the<br />
gea stand is normally packed to capacity<br />
with visitors. one thing’s for sure: in<br />
terms of exhibitions, 2009 looks like<br />
being anything but dull for gea.<br />
2009<br />
10-13 anuga foodtEc<br />
march colognE<br />
The world’s most important fair for food and drink<br />
technology. It attracts nearly 40,000 visitors from more<br />
than 150 countries. <strong>GEA</strong>, represented by 12 of its <strong>Group</strong><br />
companies, will have a 1,000 square meter stand<br />
promoting its engineering expertise in the dairy, food<br />
and beverage industries.<br />
www.anugafoodtec.com<br />
11-15<br />
may<br />
The number one event for the chemical engineering<br />
and process industries, attracting 190,000 visitors.<br />
Some 4,000 exhibitors from 50 countries will be<br />
taking part. <strong>GEA</strong> <strong>Group</strong> will be the largest exhibitor<br />
with a 1,100 square meter stand and 30 companies<br />
represented to showcase the <strong>Group</strong>’s expertise and<br />
extensive product range for these industries.<br />
www.achema.de<br />
14-19<br />
sEPt<br />
Presents all the latest technology for manufacturing,<br />
filling, packaging and distributing all kinds of soft,<br />
alcoholic, hot and health drinks. <strong>GEA</strong> will have a major<br />
presence with a 1,500 square meter stand and 11<br />
companies in attendance. The stand will highlight<br />
the <strong>GEA</strong> <strong>Group</strong>’s processing and engineering expertise<br />
in brewery and beverage industries.<br />
www.drinktec.com<br />
achEma<br />
frankfurt<br />
drInktEc<br />
munIch<br />
GENERATE MAGAZINE ISSUE 07 23
n 1974 Sidney Frank, a New York State<br />
entrepreneur, was granted the exclusive<br />
United States import rights of a German<br />
liqueur that few Americans had ever heard<br />
of: Jägermeister. Frank had a reputation as<br />
an outstanding brand builder in the field<br />
of spirits and liqueurs, and he confidently<br />
predicted he could market this herbal<br />
aperitif across North America. His friends<br />
thought he was crazy when he imported<br />
a few hundred cases of Jägermeister for<br />
parties and set up promotional events<br />
hosted by a band of attractive models<br />
that he called the “Jägerettes”. But his<br />
ingenuity made Frank a fortune and turned<br />
the brand into the third largest-selling<br />
imported liqueur in the US, with sales<br />
reaching nearly half a million cases a year.<br />
Back in 1878 Wilhelm Mast had founded<br />
the wine wholesale business Mast-<br />
Jägermeister. But it was his son Curt who<br />
developed the recipe for the herbal liqueur<br />
in 1934: he launched it a year later as<br />
a digestive health tonic with restorative<br />
qualities. Some of the claims for the drink<br />
were rather dubious and it took until the<br />
1970s for it to become recognized as a<br />
mainstream liqueur and cocktail mixer.<br />
Although the mix of 56 different herbs<br />
used to make Jägermeister is a company<br />
secret, some of the blooms, roots and<br />
fruits are known. These include cinnamon<br />
bark from Sri Lanka, bitter orange skins<br />
from Australia, ginger from southern Asia<br />
and santal leaves from the East Indies.<br />
trip by a vision of a giant stag – with a<br />
glowing cross between its antlers – that<br />
stared at him through the darkness. Hubert<br />
recognized this as the ‘hand of God’, a sign<br />
that forced him to change his ways. He<br />
sought solace from the church, became a<br />
missionary, later a bishop and was finally<br />
canonized as the Patron Saint of Hunters.<br />
Unique flavor<br />
During Jägermeister’s five-week<br />
manufacturing process the ingredients<br />
are milled, ground and weighed<br />
before undergoing a process known as<br />
maceration. This involves systematically<br />
extracting several substances from the<br />
mix of herbs to produce an essence that<br />
forms the base of the drink’s unique semisweet<br />
flavor. The maceration process is<br />
repeated several times in large 7,000-liter<br />
tanks before the mixture is drained and<br />
filtered. The liquid is then stored in oak<br />
casks for a year before sugar extract,<br />
caramel, softened water and alcohol are<br />
added in the final process that results<br />
in the 35 per cent proof herbal liqueur.<br />
Mast-Jägermeister has its headquarters<br />
at Wolfenbüttel in Lower Saxony where<br />
the liqueur is made at three different<br />
locations. In 1996 one of the most modern<br />
production units in Europe was added<br />
at Kamenz. The <strong>GEA</strong> <strong>Group</strong>, through its<br />
engineering specialist company <strong>GEA</strong> TDS,<br />
has played a key role in the development<br />
of the Jägermeister brand. When the<br />
manufacturer needed to increase the<br />
output at their Wolfenbüttel plant, <strong>GEA</strong> TDS<br />
The distinctive green Jägermeister bottle<br />
sports a logo depicting a stag’s head with<br />
a glowing cross between its antlers. The<br />
name of the drink translates literally to<br />
‘hunt master’ and refers to the German<br />
folk hero Saint Hubert, a wild hunter who<br />
had no regard for animals. Legend claims<br />
Hubert was confronted while on a hunting<br />
won the contract to modernize the plant by<br />
installing new pipe and electrical systems,<br />
to engineer the maceration tanks and to<br />
devise a new process technology control<br />
system that gave Mast-Jägermeister the<br />
facilities to almost double production. What<br />
is astonishing is that <strong>GEA</strong> TDS managed<br />
to install the new system and switch from<br />
the old to the new process without any<br />
interruption to the manufacturing process.<br />
Expanding markets<br />
Today Mast-Jägermeister exports 75 per<br />
cent of its total production to 80 countries.<br />
Most is destined for North America and<br />
Europe but an increasing market is starting<br />
to develop in South Asia. The famous<br />
liqueur now nestles in ninth position in the<br />
Top 100 Premium Spirits ratings, with a<br />
loyal following among young trendsetters<br />
who frequent the dedicated Jägermeister<br />
lounges. The brand’s appeal to rock music<br />
lovers is recognized by the company’s<br />
astute sponsorship of heavy metal and<br />
ska bands including Metallica and Motley<br />
Crue. And they also support motorsports.<br />
Jägermeister mixes well with Coca-<br />
Cola but The Spirit World beverage<br />
magazine has suggested a cocktail they<br />
call the Mahogany as an alternative. This<br />
comprises ½ ounce of dry vermouth; ¾<br />
ounce of Jägermeister and ¾ ounce of<br />
Benedictine stirred with ice and strained<br />
into a cocktail glass that has been misted<br />
with cinnamon tincture made by soaking<br />
cinnamon sticks in vodka for a couple of<br />
weeks. Only for the brave perhaps.<br />
GENERATE MAGAZINE ISSUE 07<br />
25
26<br />
last year us publisher scholastic<br />
announced that boy wizard harry<br />
potter’s final adventure (the<br />
deathly hallows) would be printed<br />
on at least part-recycled or<br />
sustainable paper. all 12 million<br />
copies. that’s as high profile as<br />
green publishing can get. and it’s<br />
a sign of our changing demands<br />
on the paper industry.<br />
o you thought the paperless office would become a<br />
reality? and that electronic publishing of newspapers<br />
and magazines would destroy their printed<br />
counterparts? both seemed possible when email and<br />
the web began to dominate our lives. instead, the paper<br />
industry is still thriving.<br />
why? well, it seems most offices are still buried under<br />
mounds of paper, not least emails printed and kept<br />
for posterity. the big sea change has been in attitudes<br />
to paper. where we once sniffed at the idea of using<br />
recycled paper, associating it only with woolly-jumper<br />
charities or environmental organizations, it is now the<br />
thing to do. either that or at least paper that can be<br />
proven to originate in sustainable forests.<br />
the paper industry is now at the forefront of europe’s<br />
drive to recycle. and with good reason. on average, one<br />
tonne of 100 per cent recycled paper diverts 1.3 tonnes of<br />
waste paper from landfill, needs 50 per cent less energy<br />
to manufacture and saves 1.32 tonnes of carbon dioxide.<br />
today’s recycled paper is considered equal in both<br />
quality and performance to its virgin counterpart. one<br />
hundred per cent recycled paper is uncoated, though<br />
there are part-recycled coated papers that still qualify for<br />
sustainability accreditation.<br />
but sustainability isn’t just about recycling. over<br />
the last few decades the paper industry has managed<br />
to reduce its energy and water needs, as well as<br />
harmful emissions.<br />
process improvements<br />
paper and pulp production is energy intensive. but there<br />
are signs of effective moves towards energy saving.<br />
perhaps the most high profile is combined heat and<br />
power (chp). around 96 per cent of energy produced at<br />
european paper mills is derived from chp technology.<br />
today about 50 per cent of the european pulp and<br />
paper industry’s energy consumption comes from<br />
biomass fuels, which are carbon neutral. pulp and<br />
paper mills also recover energy from their waste stream<br />
by using biomass as a primary energy source in the<br />
manufacturing process.<br />
however, much of the energy needed for the paper<br />
industry is produced by the combustion of fossil fuels.<br />
while great strides have been made in the reduction of<br />
the resulting sulfur dioxide emissions – through the use<br />
of sulfur-free or low-sulfur fuels, natural gas and more<br />
process control techniques – nitrogen oxide emissions,<br />
which can affect ozone quality, are harder to control.
some paper producers are taking environmental matters<br />
into their own hands. earlier this year there were reports<br />
of an increased rate of deforestation in the amazon. but<br />
brazil-based orsa, one of the largest global integrated<br />
paper and cardboard box producers, manages the world’s<br />
biggest private tropical forest in the amazon where they<br />
harvest only 30 cubic meters of timber per hectare every<br />
30 years, just below the natural regeneration rate.<br />
which leads us back to sustainable forests – a term<br />
bandied about but not easy to define. broadly, it’s about<br />
achieving a balance between our increasing demand for<br />
forest-derived products and preservation of the forest<br />
health and diversity on which those products – and<br />
community livelihoods – depend.<br />
formal recognition<br />
fortunately, there are several high-profile organizations<br />
– and countless other bodies – who provide guidelines,<br />
carry out audits and award accreditations to everyone<br />
in the paper trail who wants to be green and be seen to<br />
be green. that goes for foresters, pulp producers, paper<br />
mills, merchants and printers.<br />
one of the best known is the forest stewardship council<br />
(fsc), an international non-governmental organization.<br />
founded in 1993 in response to public concern about<br />
deforestation, it provides a trustworthy labeling scheme<br />
for paper and other wood-based products that come from<br />
well-managed and sustainable forests. their so-called<br />
chain of custody carefully documents each stage in the<br />
management of wood-based products from harvesting of<br />
new material to selling of finished product.<br />
gEa and thE PaPEr Industry<br />
Several of <strong>GEA</strong>’s companies make valuable contributions to<br />
paper industry processes.<br />
Plate heat exchangers from <strong>GEA</strong> Ecoflex are used in all<br />
stages of pulp and paper manufacturing processes,<br />
contributing to optimum product flow – economical, valueadding<br />
and ecological, since they have optimal heat transfer<br />
values, clean media separation and closed circulations to<br />
make best use of water and energy.<br />
<strong>GEA</strong> Barr-Rosin’s Superheated Steam Dryer – used to dry<br />
material from wood chips to paper pulp – incorporates<br />
unique, environmentally-friendly technology. Using<br />
superheated steam to dry a range of products in a closedloop<br />
system, it releases no particulate emissions and has<br />
an energy recovery of between 80 and 90 per cent. With no<br />
oxygen present, the steam atmosphere avoids the risk of fire<br />
or explosions.<br />
Paper recycling produces waste water which needs to be<br />
cleared of residues. <strong>GEA</strong> Westfalia Separator’s decanters<br />
offer a cost-effective solution that also protects the<br />
environment by reducing the need for fresh water and<br />
minimizing pollutants. These include whiteners, inks and<br />
dust-inhibiting agents.<br />
GENERATE MAGAZINE ISSUE 07 27
28<br />
yannick petitJean’s peripatetic<br />
working life has seen him travel<br />
far and wide. now managing<br />
director of gea’s westfaliasurge<br />
french business, he’s come a<br />
long way in the agricultural<br />
industry since he first worked<br />
on his father’s farm close<br />
to diJon (in france) as a young<br />
man. he tells generate about<br />
the importance of making the<br />
most of your opportunities.
hen the train goes past, you either<br />
jump on it or watch it leave you<br />
behind,” said yannick petitjean,<br />
managing director of gea westfaliasurge<br />
france sas. it’s certainly the attitude he<br />
has shown through a fascinating career,<br />
during which he has worked abroad and<br />
travelled extensively in the last 14 years.<br />
petitjean’s enduring interest in agriculture<br />
began at home, working on his father’s<br />
wheat and livestock farm close to dijon.<br />
another consistent theme in his life has<br />
been his love of languages – with french<br />
as his native tongue, he graduated with<br />
a degree in english and german and can<br />
also get by in turkish and russian. it’s this<br />
mixture of linguistic skills and agricultural,<br />
specifically dairy, expertise that has<br />
enabled him to go far, savoring the rich<br />
cultural experiences that come with<br />
spells abroad.<br />
“i’ve always been interested in applying<br />
business skills to the agricultural world<br />
and my first big chance came when i<br />
was studying for a masters degree in<br />
international development, emergency and<br />
humanitarian assistance.” aged just 22,<br />
petitjean was asked if he wanted to spend<br />
a year in the gabon in africa, heading up<br />
a new dairy company making yogurts.<br />
he jumped at the chance. “i’ve always<br />
believed in the importance of taking the<br />
opportunities that come along – if you don’t<br />
try you will never know. my year in the<br />
gabon was a fascinating micro-project –<br />
with a small team we had to launch a new<br />
product, grow sales and make the business<br />
stable. the yogurt was good and the<br />
business was successful.”<br />
on his return to france, he completed his<br />
training with a course in export sales and<br />
it was during this that he had a threemonth<br />
secondment in the milk cooling tank<br />
manufacturer gea westfaliasurge Japy’s<br />
export department.<br />
“it was a three-month position and they<br />
told me there was no chance of me being<br />
taken on permanently.” but petitjean<br />
clearly did something right as he was<br />
subsequently offered the position of area<br />
sales manager for germany, austria,<br />
benelux and switzerland – a testament to<br />
both his potential and his range of<br />
linguistic skills.<br />
petitjean’s career took a different direction<br />
when, still on the masters course, he<br />
spent two years working for french<br />
humanitarian group acf (action contre<br />
la faim/action against hunger), coordinating<br />
the logistical side of its food and<br />
aid programmes, first in turkey and then in<br />
parts of the former ussr like georgia and<br />
chechnya. “the challenge was to deliver<br />
the aid, which consisted of wheat, food,<br />
milk and oil. by getting the food to the right<br />
people, we wanted to help kick-start the<br />
countries’ agricultural activities.”<br />
gea westfaliasurge Japy manufactures<br />
milk cooling tanks which are used at farms<br />
to store the milk prior to collection by the<br />
dairies – so it’s a crucial element in any<br />
dairy farm’s operations. from 1997-2007<br />
yannick worked in a variety of mainly<br />
export-based roles, managing customers<br />
and distributors over an ever-expanding<br />
geographical area that most recently<br />
with chechnya in the middle of a civil war,<br />
this was some challenge. adds petitjean:<br />
“we were situated away from the areas<br />
where the fighting was taking place but<br />
conditions were stressful because of the<br />
presence of so many people with guns and<br />
refugees fleeing from the fighting.”<br />
included asia and latin america, travelling<br />
for two weeks out of most months.<br />
since becoming managing director of gea<br />
westfaliasurge’s french business, he is<br />
travelling far less abroad but still very often<br />
across france and his role is more about<br />
setting the overall strategy for the future.<br />
“when i took over, my first target was to get<br />
all the gea westfaliasurge employees in<br />
france on board and aligned to our future<br />
goals. we have also had the challenge<br />
of integrating gea westfaliasurge’s new<br />
product range, namely the t!tan milking<br />
robot, into the business and we have<br />
russia there is currently big investment in<br />
the sector which means herds can number<br />
over 1,000 cows. but whatever the size<br />
of the farm, the challenges remain the<br />
same – to help the farmers improve<br />
processes and productivity in an<br />
increasingly price-driven market, and to<br />
improve gea westfaliasurge’s share of the<br />
french market.”<br />
already sold more than 25 milking robots<br />
to french farmers.”<br />
although petitjean’s not traveling as much<br />
these days, other old habits die hard.<br />
he regularly plays language games with<br />
his children – nine-year old grégoire<br />
and six-year old lucie – to improve<br />
their english.<br />
and gea westfaliasurge’s acquisition of<br />
canadian manure handling equipment<br />
company J houle and fils inc, which<br />
extends the division’s overall scope of<br />
products, will add another string to the bow<br />
of the french business.<br />
petitjean’s experience with gea<br />
westfaliasurge Japy means he knows<br />
and has worked with many people across<br />
gea westfaliasurge, some of whom he<br />
is working with again in his new position.<br />
as a result, his knowledge both of the<br />
company and of the european dairy market<br />
is excellent.<br />
“the traditions and sizes of dairy farm<br />
operations differs from country to country.<br />
for example, a herd of 45 cows is a medium<br />
size by french standards, whereas in<br />
GENERATE MAGAZINE ISSUE 07 29
30<br />
this stunning shot was taken at gea<br />
procomac spa’s bottling technology facility<br />
in Italy. It may remind you of flowers, but<br />
what’s actually happening to the pet<br />
(polyethylene terephthalate) tops is an<br />
intrinsic part of the mechanical bottling<br />
process. these bottles are being sterilized,<br />
with penetrating nozzles spraying liquid<br />
peroxide solution over them at high pressure,<br />
before they are rinsed in sterile water.<br />
then these spotless bottles are<br />
filled with fruit juices by one of gea<br />
procomac spa’s spanish customers.
GENERATE MAGAZINE ISSUE 07<br />
31
gEa strEngthEns IndustrIal<br />
rEfrIgEratIon BusInEss<br />
The <strong>GEA</strong> <strong>Group</strong> has strengthened its industrial<br />
refrigeration business with the acquisition of UK-based<br />
company International Cooling <strong>Group</strong> (ICG). ICG<br />
manufactures evaporators and condensers for the<br />
industrial refrigeration market under brand names<br />
Searle, Raffel and Dawmec. In 2007, ICG generated<br />
sales of approximately EUR 70 million. This acquisition<br />
improves the competitiveness of <strong>GEA</strong>´s Refrigeration<br />
Division in Europe.<br />
Worldwide, <strong>GEA</strong>’s Refrigeration Division employs<br />
3,300 people in more than 45 companies who design,<br />
engineer, manufacture, install and maintain innovative<br />
refrigeration components and systems for a variety of<br />
industrial applications.<br />
www.gearefrigeration.com<br />
nEW mInEral oIl sEParators<br />
from gEa WEstfalIa sEParator<br />
<strong>GEA</strong> Westfalia Separator has developed a new<br />
generation of mineral oil separators called eagleclass.<br />
<strong>GEA</strong> Westfalia Separator Mineraloil Systems has<br />
launched the high performance products at the<br />
Shipbuilding, Machinery and Marine Technology<br />
international trade fair in Hamburg in September 2008.<br />
Eagleclass joins the range of products that protect the<br />
world’s oceans through the effective treatment of fuel,<br />
lube and hydraulic oils, sludge and bilge water. The<br />
new eagleclass products have been customized to meet<br />
the needs of the marine, oil field, energy and industry<br />
sectors: and the separators are more compact, lighter,<br />
more energy efficient and will improve performance.<br />
www.westfalia-separator.com<br />
32<br />
BIoEthanol fIrst In ukraInE<br />
<strong>GEA</strong> Wiegand is supplying engineering equipment<br />
for Ukraine’s first bioethanol production plant. The<br />
production plant in Zolotonosha has been commissioned<br />
by KoronAgro and full-scale production is planned to<br />
start in mid-2009.<br />
<strong>GEA</strong> Wiegand, a leader in bioethanol production,<br />
is delivering complete process technology for the<br />
KoronAgro plant. Largely produced by fermenting<br />
sugar and starch-containing materials like corn and<br />
sugar cane, bioethanol can be used as an alternative<br />
fuel for vehicles.<br />
www.gea-wiegand.com<br />
gEa nIro Puts Pharma ExPErtIsE on shoW<br />
<strong>GEA</strong> Niro, a worldwide specialist in spray drying, is<br />
offering a guided tour of its Pharma Test Station as part<br />
of the European conference on Spray Drying Solutions<br />
for the Pharmaceutical Industry in Copenhagen in<br />
December 2008.<br />
The event will enable existing and potential customers<br />
to find out about the engineering industry’s latest spray<br />
drying technologies and processes and see first hand<br />
demonstrations of spray drying solutions. Conference<br />
delegates will also have the opportunity to visit Niro’s<br />
state-of-the-art Pharma Test Station – the world’s most<br />
advanced GMP test station for spray drying – which can<br />
be used to refine products and processes and produce<br />
material for safety, stability and toxicology studies and<br />
clinical trials.<br />
www.niro-pharma-systems.com<br />
Boost for us daIry BusInEss<br />
World-leading dairy equipment supplier <strong>GEA</strong><br />
WestfaliaSurge has acquired Norbco, Inc., the company’s<br />
exclusive supplier of conventional heavy - and mediumduty<br />
milking parlor stalls. In addition to parlor stalls,<br />
Norbco manufactures and distributes farm equipment<br />
including ventilators, cow mattresses, barn curtains,<br />
barn cleaners and free stalls.<br />
“Norbco is a long-time, well-respected manufacturer<br />
of high-quality equipment, and it is with great<br />
pride that we combine the strengths of the Norbco<br />
product line with those of WestfaliaSurge,” says Vern<br />
Foster, President and CEO, <strong>GEA</strong> WestfaliaSurge, Inc.<br />
“The Norbco acquisition gives us another important<br />
component to provide more complete, innovative<br />
solutions to meet the goals of today’s dairy producer.”<br />
Norbco equipment is available in more than 300<br />
dealerships across North America. WestfaliaSurge<br />
provides a complete line of milking equipment and<br />
supplies and, through the Houle brand, livestock<br />
manure-handling equipment for dairies of all sizes<br />
and management styles.<br />
www.westfaliasurge.com
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