Claire Enders – Competitive pressures on the press - The Leveson ...

More documents

Recommendations

Info

For Distribution to CPs Key competitive <strong>pressures</strong> are on copy sales revenues and advertiser spend ¯ Two key revenue sources forthe print editions: - Copy sales revenue (sales at retail and subscriptions) - Display (carried in editorial pages) and classified advertising (on listing pages) Both revenue lines are under pressure ¯ Copy sales revenue: - Circulation is in long term decline, which has accelerated since 2oo 5 - Cover price increases have been cautiously implemented ¯ Competing for advertisers: - Display has not been healthy due to the economy - Internet search is a new option for display advertisers - Print classified listings spend has plummeted as spend migrates online i high exposure of regionals iIi~ N 11)E t~ S ~. ~:: i:~..i ,:~. ::. "~: !:-: :: ::-: 2olo UK copy sales revenue and advertiser spend (£m) iso 2~393 iii~O00iiii~i~iiiiiiiiiiiiiii <strong>Competitive</strong> <strong>pressures</strong> on the press: presentation to the Leveson Inquiry 6 MOD400001236
For Distribution to CPs Circulation (volumes) decline has accelerated since 2005 <strong>Competitive</strong> <strong>pressures</strong> on the press: presentation to the Leveson Inquiry 7 MOD400001237
Page 1 and 2: For Distribution to CPs >>>>>>>>>>>
Page 3 and 4: For Distribution to CPs Clients of
Page 5: For Distribution to CPs Revenues fr
Page 9 and 10: For Distribution to CPs Titles comp
Page 11 and 12: For Distribution to CPs Many digita
Page 13 and 14: For Distribution to CPs Digital new
Page 15 and 16: For Distribution to CPs Internet ha
Page 17 and 18: Definitions and data sources For Di
Page 19 and 20: For Distribution to CPs The transit
Page 21: Disclaimer For Distribution to CPs

Claire Enders – Competitive pressures on the press - The Leveson ...

Create successful ePaper yourself

Delete template?

Save as template?