Media Kit - Los Angeles Downtown News

Bu s i n e s s, Politics, Ar t s , cu lt u r e
MEDIA PLANNER

DOWNTOWN NEWS ADVERTISING PRODUCTS
Weekly Newspaper Advertising
Circulation: 47,000 per week
Our award-winning weekly newspaper focuses on everything that is happening
Downtown. From civic and business leaders to residents, visitors and employees,
L.A. Downtown News is a must-read.
Magazine Advertising
Circulation: Downtown Guide: 110,000, Restaurant Guide: 80,000, ICONS: 47,000
The price range of our magazine advertising varies with our annual magazines:
Restaurant Guide and Downtown Los Angeles Guide. All include a web presence.
The Food
From Famous
Chefs to Historic
Eateries
What, When & Where
2013 Seasonal Events Calendar
NAVIGATE A DETAILED
MAP OF DOWNTOWN
GO MOBILE!
P U B L I C A T I O N
YOUR ESSENTIAL DINING REFERENCE
WHERE’S
THE PARTY?
Downtown
Nightlife
Discover 16 Unique
Downtown
Neighborhoods
2 0 1 2
1264 W. First Street, Los Angeles, CA, 90026 • 213.481.1448
1264 W. First Street, Los Angeles, CA, 90026 • 213.481.1448
1264 W. 1st Street, Los Angeles, CA, 90026, • 213.481.1448
P U B L I C A T I O N S
By invitation only.
Non-Traditional Advertising
The Downtown News offers several types of non-traditional advertising designed to
catch the eye of our readers.
Web Advertising
Our web site receives over 150,000 unique visitors and nearly 600,000 page views each
and every month. The site is updated daily and is filled with stories on everything that is
happening in Downtown including the arts, entertainment, business, politics, real estate,
tourism and more.
Special Section Advertising
Circulation: 47,000 per week
The Downtown News publishes a wide array of special sections throughout the year on
topics from restaurants to healthcare to living Downtown.
Event Sponsorships
Downtown News puts on two events each year, the Best of Downtown celebration,
honoring winners of the Best of Downtown contest, and the Downtowners of
Distinction Awards, honoring significant contributions to the 16 districts that
make up Downtown Los Angeles.
More detailed information on all rates and products is also available.

DOWNTOWN NEWS READERSHIP / CIRCULATION / READER PROFILE
READERSHIP / CIRCULATION / DISTRIBUTION (Newspaper & Website)
Weekly Circulation ................................................................................................................................................ 47,000 audited
Weekly Readership ................................................................................................................................................ 117,500
Distribution Points ................................................................................................................................................ 1000 approx.
Website Unique Visitors Monthly ........................................................................................................................... 150,000 avg.
Website Page Views Monthly ................................................................................................................................. 600,000 avg.
DEMOGRAPHICS
Male/Female ......................................................................................................................................................... 43% / 57%
Median Age ........................................................................................................................................................... 39.7
Married ................................................................................................................................................................. 47.3%
Completed College or Higher ................................................................................................................................. 74.7%
Median Household Income .................................................................................................................................... $90,187
Live in Downtown ................................................................................................................................................. 47.3%
Own a Home ......................................................................................................................................................... 45%
Rent ...................................................................................................................................................................... 49%
Have a Pet ............................................................................................................................................................. 50%
EMPLOYMENT LOCATION
Employed in Downtown ........................................................................................................................................ 73.2%
EMPLOYMENT TYPES
Business, Professional or Technical Services ........................................................................................................... 23.3%
Financial Services / Insurance ................................................................................................................................ 10.5%
Arts and Entertainment Industry ........................................................................................................................... 10.7%
Government .......................................................................................................................................................... 10.2%
JOB DESCRIPTIONS
Professional or Senior Staff ................................................................................................................................... 35.9%
Clerical or General Staff ......................................................................................................................................... 18.0%
Top Level Executive or Manager ............................................................................................................................. 17.4%
Business owner, Consultant, Contractor ................................................................................................................. 15.9%
ENTERTAINMENT
Eat lunch out in Downtown at least once per month .............................................................................................. 90.0%
Average number of lunches out per week .............................................................................................................. 3.2 times per week
Median amount spent on lunch ............................................................................................................................. $14.88 per person
Eat dinner out in Downtown at least once per month ............................................................................................. 74.5%
Average number of dinners out per week ............................................................................................................... 2.2 times per week
Median amount spent on dinner ............................................................................................................................ $29.37 per person
Attended live music, theater, opera or dance at least 4x/yr ..................................................................................... 88%
Attended art museum or gallery at least 4x/yr ....................................................................................................... 85.6%
Attended live professional sports or dance at least 4x/yr ........................................................................................ 67.8%
Source: Downtown Los Angeles Demographic Study 2011 prepared for the Downtown Center Business Improvement District and Los Angeles Downtown News

CIRCULATION AREAS & DISTRIBUTION
DISTRIBUTION
The Downtown News is distributed weekly to virtually all residential & commercial buildings.
It is also available in many newsracks, retail locations, restaurants and businesses.
CIRCULATION AREAS - Downtown Los Angeles and parts of Wilshire Center, Echo Park, Los Feliz & Silver Lake! This is a partial distribution list.
Shopping Areas and Plazas
505 Plaza • AEG/LA Live • Alpine Town • Bamboo Plaza •
Bank of America Plaza • Bonaventure Shopping Gallery
• Bunker Hill Market & Deli • California Mart • California
Plaza • Chinatown Plaza • Famima • Far East Plaza •
Fashion District • FIGat7th • Flower Mart • Fox Jewelry
Plaza • Grand Central Market • Historic Core • International
Jewelry Plaza • Japanese Village Plaza • Jewelry District •
LA Apparel Mart • LA Jewelry Center • LA Philharmonic
Store • Los Angeles Mall • L.A. Mart • Macy’s Plaza •
Mercado La Paloma • Little Tokyo Shopping Ctr. • Old
Bank District • Olvera Street • Promenade Shops • San
Antonio Winery - Gift Shop • Stanford Mart • Union Bank
Plaza • Union Station • Wells Fargo Center - The Court •
World Trade Center
The Seat of Government
Board of Education • Caltrans District Headquarters •
City Hall • City Hall East • City Hall South • City of L.A.
Personnel Department • County Court House • County
Hall of Administration • County Health Building •
Criminal Courts Building • Department of Water & Power
Headquarters • Federal Building • Figueroa Plaza • Geffen
Contemporary Museum • Hall of Records • Japanese
American National Museum (Little Tokyo) • Junipero
Serra State Building • Kenneth Hahn Hall • Law Library
• LA Superior Court • L.A. Fire Department • LAPD Parker
Center • Los Angeles Law Center • Los Angeles Police
Administration Building • Los Angeles Times • Evans
Community Adult School • Museum of Contemporary
Art • Music Center • Ronald Reagan State Building •
Roybal Building
Significant Downtown Buildings
411 W. Fifth St. Building • 444 Building • 550 S. Hope
Building • 611 W. Sixth Building • 617 W. Seventh
Building • 801 Tower • 888 Tower • 818 Building •
911 Wilshire Building • 1000 Wilshire Building • 1100
Wilshire • 2500 Wilshire Building • AEG/LA Live • AT&T
Center • American Red Cross Building • Anjac Fashion
Building • Aon Center • Banco Popular Center • Bank of
America Plaza • Bradbury Building • Broadway Spring
Center • Brunswig Square • California Endowment •
California Hospital Medical Center • California Science
Center • Carpenters Union Trust • Cathedral of Our Lady
of the Angels • Chinatown Public Library • Chinese
Chamber of Commerce • Citigroup Center • City National
Bank Building • City National Plaza • Colburn School of
Performing Arts • Cortines School of Visual & Performing
Arts • Crown Plaza Building • Department of Mental
Health Building • Department of Real Estate • Ernst &
Young Plaza • Federal Reserve Bank • FIDM • Figueroa
at Wilshire • Figueroa Tower • Financial Center Building
• Friedman Center • Gas Company Tower • International
Tower Building • Jewelry Trades Building • Ketchum
Downtown • L.A. Center Studios • LA Theatre Center •
L.A. Trade Tech College • LA Social Services Building • Los
Angeles Athletic Club • Los Angeles Convention Center
• Echo Park Public Library • Los Angeles Unified School
District • Loyola Law Administration • Manulife Plaza •
MCI Center • Mellon Bank Center • Metropolitan Water
District • MTA Building • North American Building • One
California Plaza • One Wilshire • Pacific Exchange • Pacific
Financial Center • Pacific States University • Patriotic
Hall • Pershing Square • Prudential Building • Richard J.
Riordan Central Library • Roosevelt Building • SCI-Arc •
Spring Arcade Building • Staples Center • TCW Building
• The California Club • The Jonathan Club Building •
Two California Plaza • U.S. Bank Tower • Union Bank of
California • Union Bank Plaza • University of Southern
California • Wells Fargo North Tower • Wells Fargo Center
• World Trade Center
Where People Live
2121 Lofts • Alpha Apartments • Angelus Plaza • Anjac
Building • Ballington Plaza • Bauer Property • Belmont
Station Apts. • Biscuit Company Lofts • Bradbury Building
• Bunker Hill Towers • Canvas LA • Commodore Regency
Apartments • Douglas Building • DuBarry Apartments
• Elleven • Evo • Figueroa Arms • Figueroa Courtyard •
Figueroa Plaza • Grand Central Apartments • Grande
Promenade • Hayward Apartments • Hellman Building
• Higgins Building • Historic Gas Co. Lofts • Hope Village
Apartments • JSDA-Lofts & Offices • Little Tokyo Lofts
• Little Tokyo Tower • Luma South • Market Lofts •
Medici • Met Lofts • Metro 417 • The Metropolitan • Toy
Factory Lofts • Museum Tower • One Bunker Hill • Orsini
Apartments • Orpheum Lofts • Pacific Electric Lofts • Park
Side Apartments • Parker Apartments • Piero Apartments
• Pegasus Apartments • Premiere Towers • Promenade
Plaza • Promenade Towers • Renaissance Tower • Reno
St. Apartments • Residential Lofts Building • San
Fernando Building • Santa Fe Lofts • Santee Court •
Savoy Condominiums • Skyline Condos • Skyline Terrace
• Skyline Village • Sky Lofts • Spring Tower Lofts • South
Park Lofts • Spring Arts Tower • TenTen Wilshire • Tokyo
Villa • USC Trojan Residence • Van Nuys Apartments
• Visconti Apts • Wilshire Royale Apts. • Yorkshire
Apartments • Young Apartments
Where People Eat
29th Street Cafe - The Two Nine • Alibaba Restaurant •
Barragan Café • Border Grill • Brite Spot • Café Metropol •
Cafe San Michel – LA Mall • Cafe Wilshire • California Crisp
• Clifton’s Cafeteria • Colori Kitchen • Denny’s Restaurant •
Eastside Market • El Compadre • Farmer Boys Hamburgers
• Frying Fish • Galero Grille Cathedral Plaza • Green
Bamboo • Greystone Café • Gus’s Drive In • Hikari • J
Restaurant & Lounge • LA Athletic Club - Duke’s Sports
Bar • LA Café • La Parrilla • LA Rotisserie • Little Pedro’s
• Loyola Law Café • Marketplace Restaurant • Masa •
Numero Uno Pizza • Ocean Seafood • Oiwake • Oomasa
• Palm • Philippe’s The Original • Pitfire Pizza • Pizza
Italian • Plum Tree Inn • R23 • Roberto’s Club • Señor Fish
• Subway Restaurant • Taix Restaurant • The Fisherman’s
Outlet Seafood • The Express Café • Traxx • TV Café • Urth
Café • Via Café • Water Grill • Weiland Brewery • Wok Inn •
Wokcano • Won Kok • Zip Fusion Sushi
For Visitors
Best Western • Cecil Hotel • Holiday Inn Express • Hotel
Figueroa • Huntington Hotel • Kawada Inn • L.A. Marriott
Hotel • Kyoto Grand Hotel & Garden • Los Angeles Athletic
Club • Los Angeles Omni Hotel • Luxe Hotel • Mayfair
Hotel • Metro Plaza Hotel • Millennium Biltmore Hotel •
Miyako Inn & Spa • Park Plaza Hotel • O Hotel • Quality
Inn • Radisson Wilshire Plaza Hotel • Ritz Milner Hotel •
Sheraton Hotel • The Southern Hotel • Stay on Main Hotel
• Westin Bonaventure Hotel
Hospitals
Barlow Hospital • California Hospital Medical Center • City
of Angels Medical Center • Good Samaritan Hospital •
H. Claude Hudson Health Center • LOMA Acupuncture
Clinic • Orthopaedic Hospital • Pacific Alliance Medical
Center • Shriners Hospitals for Children • St. Vincent
Medical Center • USC Norris Cancer Hospital • USC
University Hospital • White Memorial Hospital
W. of 110 Freeway/Wilshire Corridor
1055 Wilshire Building • 1541 Wilshire Building • 1200
Wilshire Building • 1245 Wilshire Building • 2500 Wilshire
Building • 2600 Wilshire Building • 3255 Wilshire Building
• 3540 Wilshire Building • ACLU • Bob Baker Marionette
Theatre• Broadway Trade Center • Los Angeles Area
Chamber of Commerce • Chinese Chamber of Commerce •
Catholic Charities • Department of Mental Health - County
Building • Dongguk Royal University • Equitable Plaza •
Filipe De Neve Library • First Unitarian Church • Friedman
Center • JSDA Lofts & Offices • L.A. Public Service •
L.L.C. Building • Liberty Training Institute • Mark Taper
Transplant Center • McArthur Park Recreation Center
• Pacific Exchange • Roman Catholic Administration •
Samaritan Medical Tower • Wilshire Bixel Building
- and many more -

With massive revitalization
projects being announced
almost every day, more and
more people living and commuting
downtown are using
the LA Downtown News as a
resource to learn about convenient,
quality downtown services.
For people looking for
a well-established vehicle to
target the growing downtown
market, the LA Downtown
News is the perfect outlet.
—Tom Baumann
Director of Physician Development
Good Samaritan Hospital
The Los Angeles Downtown
News is a focused and essential
resource for anyone who is
doing business in metropolitan
Los Angeles.
—Tom Gilmore
Developer
Gilmore Associates
The LA Downtown News is an
important marketing partner
for us and the staff is wonderful
to work with—flexible,
proactive, and very responsive.
I never have to worry about
missing a deadline because
they are always a step ahead
of me!
—Kristine Williams
Marketing
Pilgrim School
A FEW OF OUR ADVERTISERS
24 Hour Fitness
AAA Travel
A C Martin Partners
AEG
Amcal Property Management
Arnie Morton’s The Steakhouse
Arts Brookfield
Astani Enterprises
Bark Ave.
Barlow Respiratory Hospital
Barragan’s Mexican Restaurant
Big Blue Bus
Biscuit Company Lofts
Bonaventure Brewing Company
Border Grill
Brookfield Properties
California African-American Museum
California Hospital Medical Center
California Institute of Technology
California Pizza Kitchen
Cal State Los Angeles
Cal Trans
Cathedral of Our Lady of the Angels
CBS Seafood
Center Theatre Group
Central City Association
City of L.A. Dept. of Recreation & Parks
Colburn School of Performing Arts
Condo Source
Daily Grill
Department of Water & Power
Downtown Center BID
Downtown Dental
Downtown L.A. Auto Group
East West Players
Edison Bar
Educo Gym
Engine Co. No. 28
Episcopal Diocese of Los Angeles
Farmer Boys
FIDM
Forest City Residential
G H Palmer Associates
Gilmore Associates
GNC
Goldrich & Kest Management
Good Samaritan Hospital
Grand Central Market
Grand Performances
Hilton Checkers Los Angeles
Howard Building Corp.
Independent Taxi
Jamison Services, Inc.
Japanese American Cultural & Comm. Center
Japanese American National Museum
KCRW
KOR Group
Kyoto Grand Hotel and Gardens
L.A. Center Studios
L.A. Chinatown Business Council
L.A. County Economic Development Corp.
L.A. Department of Transportation
L.A. Live
L.A. Master Chorale
L.A. Opera
L.A. Philharmonic
LBA Realty
Lee Homes
Little Tokyo Business Association
London West Hollywood
Los Angeles Athletic Club
Los Angeles Chamber Orchestra
Los Angeles Convention & Visitors Bureau
Los Angeles Financial Credit Union
Los Angeles Jr. Chamber of Commerce
Los Angeles Orthopaedic Center
Los Angeles World Airports
Maguire Properties
Maria’s Italian Kitchen
Mas Malo
Merit Property Management
Met Lofts
Metro
Metropolitan Water District
Mexican Village
Millennium Biltmore Hotel
M O C A (Museum of Contemporary Art)
Omni Los Angeles Hotel
Packard Lofts
Patina Restaurant Groups
Philippe The Original
Pilgrim School
R & B Oakwood Apartments
Ritz Carlton Residences
Shakespeare Festival LA
Shammas Group
South Group
Southwest Chamber Music
Staples Center
Stuart M. Ketchum YMCA
St. Vincent Jewelry Center
St. Vincent Medical Center
The Greystone Group
The Metropolitan
Taix French Restaurant
Time Warner Cable
Tommy’s
Toyota
Trammell & Crow
UCLA Extension
Urban Pacific Builders
USC Annenberg School
USC Marshall School of Business
USC University Communications
Water Grill
Westin Bonaventure Hotel & Suites
Wilshire Metro Realty
Wokcano
Yolanda Aguilar Beauty Institute
- and more -
ADVERTISERS & TESTIMONIALS
The Los Angeles Downtown
News truly has its finger on
the pulse of Downtown and as
such, plays an important role in
the marketing efforts of the LA
Fashion District.
—Kent Smith
Executive Director
LA Fashion District
I have been advertising in the
Downtown News for many years
now. Each day I receive calls
from buyers, sellers, and renters
who are looking for a realtor to
assist them. Advertising in the
Downtown News is one of the
best marketing tools I have for
the expansion of my business! It
provides my future clients with
a way to find me in the local
paper and also online!
—Bill Cooper
The Loft Expert!
Keller Williams Realty
The Los Angeles Downtown
News is the voice for the
Downtown community — an
incredible and highly valuable
tool and resource for all who
live, work and play Downtown.
—Patrice Hopper
Marketing Director
Brookfield Properties
The Downtown News is the
news source for our customers
that live and work in Downtown
L.A. We have advertised with a
full page every week for years.
—Darryl Holter
CEO, Downtown LA Auto Group
Farmer Boys Los Angeles has been advertising with Los Angeles Downtown News for many years now
including both the weekly newspaper and online. Our ROI has been fantastic year after year. I would
highly recommend Downtown News for any business desiring to grow in these challenging times. The
Downtown News is the #1 publication in Downtown.
—Patrick Brown
General Manager, Farmer Boys Los Angeles

L.A. DOWNTOWN NEWS DISTRIBUTION MAP
134
22
16
14
12
10
13
101
18
23
Our Story...
7
9
5
10
19
8
2
5
20
17
4
6
2
3
11
1
110
21
15
60
10
210
710
Zip Code ≈ Circulation
1. 90012 ≈ 12,400
2. 90017 ≈ 9,200
3. 90013 ≈ 4,900
4. 90071 ≈ 4,300
5. 90015 ≈ 4,300
6. 90014 ≈ 3,700
7. 90007 ≈ 1,200
8. 90026 ≈ 1,000
9. 90089 ≈ 1,000
10. 90057 ≈ 750
11. 90021 ≈ 700
12. 90005 ≈ 650
13. 90027 ≈ 550
14. 90010 ≈ 450
15. 90033 ≈ 400
16. 90020 ≈ 300
17. 90079 ≈ 200
18. 90006 ≈ 120
19. 90037 ≈ 100
20. 90039 ≈ 100
21. 90031 ≈ 100
22. 90004 ≈ 100
23. 90062 ≈ 100
TOTAL: 47,000/wk
Numbers are approximate as of 2/12.
The Los Angeles Downtown News is a 40-year-old award-winning weekly newspaper and daily website
that covers the world of Downtown Los Angeles. We focus on everything that’s happening here —
From arts and entertainment to business and politics.
n Distribution: The Los Angeles Downtown News has the largest circulation of any media in Downtown Los Angeles with a total weekly
circulation of 47,000. It is available at nearly 1000 distribution points in and around Downtown including inside residential and
commercial buildings, restaurants, night clubs, retailers and in news racks. Our website, which is updated daily, receives an average
of 150,000 unique visitors and 600,000 page views per month.
n Regional Reach: Our readers work in the most concentrated employment center in Southern California. They live in 196 different
zip codes and come from Los Angeles, Ventura, San Bernardino and Riverside Counties. From civic and business leaders to residents,
visitors and employees, everyone reads the Los Angeles Downtown News.