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Autumn 2002 PW 5 - Cranfield University

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www. cranfield.ac.uk/alumni<br />

for CRANFIELD<br />

degree of Doctor of Science Honoris Causa<br />

Are you a parent? More specifically,<br />

are you a dad? If so, you’ve an<br />

important duty as role model that could<br />

make a major contribution to the future<br />

of the planet. Trouble is, you may not<br />

have recognised it yet.<br />

These days, most business concerns<br />

ensure they have an environmental policy<br />

– at worst it merely sits alongside the<br />

mission statement as a laudable aim, at<br />

best it has its own ‘SMART’ objectives<br />

and makes a difference.<br />

Take BP for example. Lord Browne –<br />

awarded a <strong>Cranfield</strong> honorary doctorate<br />

in June – is at the helm there and mindful<br />

of the implications of his global concern<br />

as a polluter.<br />

Amazingly, BP’s targets to reduce<br />

emissions were reached years ahead of<br />

time and now the company is at the forefront<br />

of looking for other ways to ameliorate<br />

the impact it has on the natural<br />

world, while still addressing the needs<br />

of its customers.<br />

“We will still be using oil and gas in<br />

very significant measure for well into<br />

the future, and it will be a long time<br />

before they are substituted. So new technologies<br />

enabling the reduction of<br />

“<br />

Any business, even<br />

individuals, can consider<br />

the implications of poor insulation,<br />

leaving doors open, badly<br />

maintained stock.<br />

”<br />

Lord Browne of Madingley,<br />

Group Chief Executive,<br />

BP plc<br />

hydro-carbons and CO2 are very<br />

important,” said Lord Browne, who in<br />

the spring announced a reduction in<br />

BP’s greenhouse emissions by more<br />

than nine million tonnes, eight years<br />

ahead of its target and at no net cost to<br />

the company.<br />

BP was voted one of the world’s most<br />

admired companies (FORTUNE March<br />

<strong>2002</strong>) and is the biggest supplier of oil<br />

and gas to the US.<br />

“We operate to make a profit that we<br />

can re-invest back into the country of<br />

source,” said Lord Browne, who has<br />

ideas on how everyone can help with<br />

energy conservation and the global concern<br />

about a sustainable environment.<br />

“Any business, even individuals, can<br />

consider the implications of poor insulation,<br />

leaving doors open, badly maintained<br />

stock. And today’s engines, with<br />

the right fuel and lubricants, could<br />

reduce CO2 by 400 mega-tonnes a year<br />

and now we can simulate without the<br />

need for flow models to assess the<br />

impacts of new design,” he added.<br />

But back to your family – research<br />

shows that boys have less respect for<br />

their immediate environment than girls.<br />

They are more likely to throw litter on<br />

the streets, forget to switch off lights,<br />

overlook recycling etc. It appears<br />

thoughtfulness isn’t sufficiently macho.<br />

Dads, it seems, need to show leadership<br />

both at home and at work.<br />

Having said that, perhaps your children<br />

have taught you a thing or two<br />

about caring for the environment…<br />

If that’s the case, share it with us:<br />

alumni@cranfield.ac.uk by Shirley Jones<br />

11<br />

CRANFIELD PEOPLE<br />

“<br />

While pure research is<br />

necessary, the results must<br />

translate into useful products for<br />

mankind. <strong>Cranfield</strong> recognises putting<br />

scientific progress to work...<br />

”<br />

Professor Dr Ing Klaus Riedle<br />

President, Gas Turbines Division<br />

Siemens Power Generation<br />

G<br />

“<br />

as turbines are at the frontier of<br />

today’s technology – on the ground<br />

for power generation and in the air for<br />

jet engines. The challenge lies in<br />

pushing for fast, economical and<br />

ecological progress while maintaining<br />

high reliability of this equipment.”<br />

So says <strong>Cranfield</strong> honorary graduate<br />

Professor Dr Klaus Riedle, President of<br />

the Gas Turbines Division at Siemens<br />

Power Generation, where the<br />

development of an industrial gas<br />

turbine started in 1948.<br />

Professor Riedle’s concern, however,<br />

is for solutions which also satisfy the<br />

power demands of developing<br />

countries, balancing overall wealth<br />

between industrialised and developing<br />

nations.<br />

This philosophy, which he has<br />

incorporated into his significant<br />

contribution to the industry, is the one<br />

which <strong>Cranfield</strong> has recognised.<br />

“We need to bridge the gap, develop<br />

and deliver products to satisfy growing<br />

power demand while, at the same time,<br />

being mindful of maintaining a<br />

profitable business for the company,”<br />

said Professor Reidle.<br />

“While pure research is necessary, the<br />

results must translate into useful<br />

products for mankind. <strong>Cranfield</strong> is a<br />

university which recognises putting<br />

scientific progress to work...” by Dot Hill

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