Business Report 2010 - Nine Internet Solutions AG

Business Report 2010 - Nine Internet Solutions AG

Business Report 2010 - Nine Internet Solutions AG


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Business Report 2010

on the Sustainable Development

of the Swiss Youth Hostels

St. Moritz Youth Hostel (GR)


03 Contents

04 Foreword

06 Mission statement

07 Network strategy

08 Sustainability strategy, Organisational values

09 Organisation chart, Bodies of the association

11 Benefactors

14 Corporate governance, Risk management

15 Product and service development

22 Social development

26 Ecological development

31 International involvement

32 Market and fi nancial development

36 Summary of key fi gures

38 Balance sheet

42 Statement of accounts

44 Cash fl ow statement, Statement of variation in capital

45 Annex to the annual fi nancial statement

51 Report of the statutory auditors

54 Outlook and priorities for 2011

For the sake of readability, the masculine form is used throughout the Business Report.

Wherever appropriate, use of the feminine form is, of course, implicit.

Publishing details

Editorial staff: Fredi Gmür, René Dobler, Janine Bunte, Nic Kaufmann

Layout: DDCom, Jacqueline Roth

Printing: PROWEMA GmbH, Pfäffi kon

Photography: Thomas Aemmer, Ralph Feiner, Michel van Grondel, Mirjam Kluka

Translation: USG Übersetzungs-Service AG, Ittigen

Paper: Offset Euroset matt, SK 3, 100 g/m 2 (FSC certifi ed)

Circulation: 1,000 English, 4,000 German, 750 French

Publisher: Swiss Youth Hostels

Schaffhauserstrasse 14 | 8042 Zurich | Phone 044 360 14 31 | Fax 044 360 14 25

geschaeftsleitung@youthhostel.ch | www.youthhostel.ch



In 2010, Swiss tourism found that conditions outside of its control were anything but favourable. In spite of good

snow conditions, weather in winter was bad, summer barely showed its face, recovery of the economy was faint

and on top of it the Swiss franc remained strong in relation to the weakness of the euro and the US dollar. Nevertheless

the Swiss Youth Hostels are looking at a successful 2010. In spite of a slight reduction in overnight stays of

0.2% – due to the partial closure of the St. Moritz youth hostel to for renovation – we were able to increase revenue

by 1.4% to CHF 41.1 million. The number of members rose by 1.2% to a total of 104,663.

We have continued to work on implementing «Optima 2012», the medium-term strategy for our network that was

defined at the end of 2007. The Basel St. Alban and St. Moritz youth hostels have been given an entirely new look

after being renovated and extended; a new youth hostel is being built right next to Interlaken Ost station; and the

renovation and new building projects in Berne, Figino and Saanen are taking shape. Finally, there appears to be a

solution available for developing a new youth hostel at Saas-Fee, the one gap among our A locations.

We have also registered progress within the context of social and ecological activities. The fluctuation rate among

our employees decreased further to 7%, which is very low compared to others in the sector, and the satisfaction

rating stands at 96%. In the meantime, energy-related improvements have reduced the specific CO 2 emissions for

heating premises by as much as 37.1% compared to 2000 (previous year: 27.9%), far lower than the climate goals

discussed at length at Kyoto, Copenhagen and Cancun. We were able to reduce water consumption per overnight

stay to 132 litres.

Earning power and profitability, employee development and social engagement, as well as resource efficiency and

environmental sustainability all guarantee that our organisation will develop in a sustainable manner. The important

strategic decisions in these areas are taken by our voluntary executive board members and our employees

implement them admirably; for this we would like to express our sincere appreciation.

Shortly after the year end – at the start of January 2011 – the Swiss Youth Hostels were the first tourism provider

to receive the Zürcher Kantonalbank’s sustainability award. The award speech mentioned that Swiss Youth

Hostels recognise sustainability as a business challenge, have seized the opportunity and, in recent years, have

implemented it gradually and consistently.

This commits us to continuing along this course and to doing our utmost to ensure that the next generation can

enjoy the Swiss Youth Hostels’ range of offers.

Stephan Kurmann

President SYH



Fredi Gmür



René Dobler



Janine Bunte



Stephan Kurmann, Janine Bunte, René Dobler and Fredi Gmür

Mission statement

Promoting responsible and sustainable action is an important objective for the Swiss Youth Hostels. Already back in 1994, the Swiss Youth

Hostels created a mission statement for balancing their economic, social and ecological activities:

Our ethics

We strive

• to promote quality-oriented, socially responsible and enviro-

mentally sound tourism for young people and families,

• to focus on human relations,

• to live up to the idea of partnership at all levels,

• to strengthen our image and standing as the most important

tourist organisation for young people and families,

• to achieve appropriate business results in order to ensure the

ongoing existence of our organisation.

Our guests

We bear a special responsibility towards our guests, since travel

is of extreme emotional and material importance to them and is

associated with a special need to feel confident, safe and secure.

We wish to respond to the many and diverse expectations of our

guests in a creative way. We treat our guests as people who have

a zest for life and are enthusiastic, interested, contact-loving and

ready to take the natural environment and their fellow travellers

into consideration. We wish to respond to such qualities and promote

such attitudes.

Our employees

We are aware that all the employees of our organisation, which is

based on personal performance and relationships, play a vital role

and we make correspondingly high demands on them. We pursue

a progressive employee policy, especially with regard to management

style, working conditions, social security, equal opportunities,

personal responsibility and career advancement.

Our partners and members

We strive to build true partnerships with all of the people, enterprises

and institutions that are important to us. We consider close

personal relationships and mutual agreement on fair conditions to

be especially meaningful. We seek active co-operation with all key

tourist organisations both at home and abroad.

We promote both inter- and intra-organisational co-operation.

Our relationship with the general public and the environment

We are a politically and religiously neutral organisation and as

such active in all areas of the country. We are aware that the local

population and the natural environment in the areas in which we

operate are crucially important both to us and to our guests. We

wish to take the interests of the local population into account as

much as possible, to respect their independence and culture, and

to make every effort to minimise our impact on the environment.

We operate environmentally friendly youth hostels and leisure activities

that are geared to the protection of the countryside.


Our services

Our main aim is the maintenance of value-for-money services.

In spite of that, we wish to respond to increasing quality requirements.

We wish to offer a demand-conscious, innovative programme

of services for our guests which is attractive and offers real

alternatives when compared to other forms of accommodation – in

other words: to cultivate simplicity. We attach particular importance

to transparent structures, personal management of our hostels and

a pleasant atmosphere.

Our information, advertising and sales

We stick strongly to the principle that performance is the best form

of advertising. Nevertheless, we wish to conduct active marketing

– marketing that is not loud or aggressive, but has its own style and

soul. The information we provide should always be honest, believable

and clear.

Our PR work

We wish to communicate our aims and convictions at all times and

to keep the general public up to date about developments in our

field of activities. We wish to maintain close personal relationships

with the authorities, with both public and private institutions and

with the media, to stand up for improvements in the most important

basic conditions and to support meaningful leisure activity options.

Our relationship to innovation and research

We wish to consciously promote innovative thought and action at

all levels within our organisation, since future opportunities in our

fast-moving world can only be seized through new ideas. We support

practice-oriented, critical research into tourism and view it as

an important vehicle for providing information that will allow us to

formulate an integrated and forward-looking policy for the association.

Our commercial viability

In spite of our idealistic aims, we aim for commercial activities that

maximise our commercial viability and thereby ensure the continued

existence of our enterprise. We strive therefore to generate sufficient

revenue, to maintain adequate liquidity, to build reserves and

to foster a sound capital structure.

For major investments such as new construction and renovation

projects, however, we are reliant upon financial support from the


Network strategy

The network strategy pursued by the Swiss Youth Hostels is aimed at setting up and maintaining

a comprehensive network in the attractive tourist areas and destinations of Switzerland

and the Principality of Liechtenstein.

The network is divided up into A, B and C locations. The locations are defined not by the

youth hostels themselves, but rather by the destinations in which the hostels operate,

what they have to offer and their marketing appeal.

A locations: are internationally famous tourist centres.

B locations: are very popular national destinations.

C locations: include all other locations able to provide a wide-ranging programme and to

ensure a comprehensive network, or they are youth hostels with historic significance.

As at May 2011








Le Bémont










Langnau i.E.



Zofingen Beinwil

am See











The Swiss Youth Hostels (SYH) association is responsible for running the youth hostels.

The Swiss Foundation for Social Tourism (SFST), as its partner organisation, owns 26 of the

hostels. A further 20 youth hostels are run on a lend/lease basis and 11 as franchise operations.

Overall in 2010, the network included 57 youth hostels with a total of 6,411 available

beds in Switzerland.






Stein am

















Sta. Maria


Sils i.D.




Sustainability strategy

The Swiss Youth Hostels are committed to sustainability. This

means that sustainability is an important component of our organisational

philosophy when dealing with stakeholder groups,

structuring our products and ensuring environmental protection.

We believe that sustainability means taking into account not only

social and ethical issues, but also the sensible use of resources.

The Swiss Youth Hostels aim to contribute towards achieving, in a

lasting way and within their own sphere, the objectives of sustainable

development in accordance with the Federal Constitution and

as expressed at the Earth Summit held in Rio de Janeiro in 1992.

At the same time, we are aware that the goals of sustainable development

cannot be achieved overnight. All decisions are harmonised

with the goals of sustainable development and examined

with respect to their long-term practicality.

In attaining its objectives, the Swiss Youth Hostels expect to lead

by example and motivate others throughout the tourism sector.

As a basis for strategic planning, the executive board of the Swiss

Youth Hostels has defined our organisational values:

Equity capital formation: the level of self-financing should equal


Surplus appropriation: no surpluses may be distributed to the


Investment activity: any surplus generated must be reinvested.

Risk of investments: the SYH association must be capable of sustaining

the investments of the SFST. Full cost coverage must be ensured

in the long term.

Sales growth: sector growth.

Pricing: bed price for multi-bed rooms: comparable to the price

level of local competitors. Bed price for two-bed rooms: making full

use of local opportunities.

Offering: mainly multi-bed rooms.

Market performance quality: multi-bed rooms better than competitors’

but minimum requirement in accordance with SFST construction



Resource efficiency and

environmental sustainability

Organisational values

Earning power and profitability




Employee development

and engagement

Range/locations/network: focus on touristic centres of Switzerland

and the Principality of Liechtenstein.

Property conditions: buildings are aimed for which are in locations

with touristic relevance and which can be operated on their own

account. Franchise partners to round out the network, but without

creating any competitive situations.

Innovativeness: orientation towards exemplary services in our sector;

demand trends among young people and families in our core

business of accommodation and food are to be quickly absorbed.

Relationship with decision-makers: optimised lobbying to meet

our ideal objectives.

Attainment of societal goals: as described in the SYH and Hostelling

International mission statements.

Consideration of employee interests: socially acceptable behaviour

towards employees and consideration for employee interests

insofar as reasonable for the entire organisation.

Management style: great emphasis on co-operation based on

agreement on objectives.

Organisation chart

As at May 2011



Social insurance


Social counselling

Case management

Pension fund


Software & Application




system ASSD/E-Commerce



2nd level Services/



Bodies of the association


Term of office 2008 – 2011


Finance Committee


Statutory Audits





Strategic marketing

Guest services

Corporate design

Public relations






Legal Committee

Quality Assurance

and Ecology


Sales promotion


Digital marketing



Finance accounting

The individual members (currently 104,663) select 20 – 80 delegates for four years. Their powers include modification of the statutes, ratification

of the business report, approval of the actions of the bodies, selection of the executive board, president and statutory auditors, and

nomination of honorary members.

Aebischer Andreas, Manager, Baden | Avesani Guerino, Pensioner, Melano | Büschlen Ruth, Primary School Teacher, Bonstetten | Buschor

Trudi, Teacher, Moosseedorf | Délèze Emmanuel, Manager, Geneva | Dolanc Oswald Marusa, Psychologist, Hondrich | Eberhard Rudolf, Pensioner,

Zuchwil | Frei Silvia, Retailer, Interlaken | Fuchs Edwin, Electrical Engineer, Zollikon | Furger Christine, Parish Secretary, Arlesheim |

Giacomazzi Fabio, Architect, Manno | Gisler Alfred, Managing Director, Lucerne | Granacher Bernhard, Manager, Kreuzlingen | Haag-Lochmann

Helen, Housewife/Gardener, Hirzel | Haug-Kern Esther, Registered Nurse, Zurich | Kasser Rosmarie, Secondary School Teacher, Küsnacht

| Kaufmann Nic, Head of Communication, Allschwil (until 31.12.2010) | Keller-Giovanon Helene, Cook/Farmer, Ossingen | Lemberg

Susanne, Design Engineer, Zofingen | Lutz Béatrice, Pastor, Birsfelden | Mathies Andreas, Sourcer, Ettingen | Meier Nicole, Tourism Professional,

Zurich | Meyer Stefan, Secretary, St. Gallen | Mottier André, Pensioner, Ste-Croix | Müller Karin, Movement Instructor, Bonstetten |

Paliaga Luciano, Management Consultant, Contra | Paliaga Marco, Pensioner, Chur | Ramsperger Rolf, Secondary School Teacher/Principal,

Neuhausen am Rhein | Rettenmund Anne-Marie, Commercial Clerk, Langnau i.E. | Sager Adrian, Manager, Interlaken-Unterseen | Scherler

Jolanda, Registered Nurse, Schmitten | Schmid Theres, Occupational Therapist, Münsingen | Schwyter Faist Yolanda, Housewife/Registered

Nurse, Zezikon TG | Städler-Bischof Esther, Chief Accountant, Wattwil | Steinmann Rolf, Civil Register Officer, Cham | Stiner Susanna,

Businesswoman, Zurich | Toedtli Marc, Businessman, Boppelsen | Troendle Markus, Insurance Broker, Basel | Uhlemann Luzia, Frontoffice

Employee, Untervaz | Vogel Manon, Lawyer, Hinwil | Zulliger-Senn Annemarie, Home Economics Manager/Housewife, Volketswil



Assets accounting






Deputy managers




Executive board

Term of office 2008 – 2011

The executive board is the highest management body and is chosen

by the assembly of delegates for a term of four years. The board

defines the strategic orientation and reviews the operative implementation.

• Abegg Thomas, Manager, Wilen (since 17.04.2010)

• Egloff Markus, Director, Zurich (since 08.03.2003)

• Furrer Daniel, Tourism Professional, Lucerne (since 03.12.2004)

• Gendre Stéphane, Teacher, Geneva (since 01.10.2005)

• Hitz Ursula, Housewife, Stein am Rhein (since 12.06.1999)

• Jordan Amaury, Asset Manager, Thalwil (since 29.01.2003)

• Kurmann Stephan, Management Consultant, Hirzel (since 17.06.1995)

• Lüdi Heinz, dipl. Banking Expert, Effretikon (since 17.06.2000)

• Martin Pierre, Chief Justice, Zurich (since 16.03.1996)

• Müller Christoph, Jurist, Fällanden (since 17.06.1995)

• Roffler Erwin, Bank Councillor, Davos-Platz (since 14.03.2009)

President / Vice President

• Stephan Kurmann, President

• Ursula Hitz, Vice President

Finance committee

• Egloff Markus, Zurich

• Jordan Amaury, Thalwil (to 16.04.2010)

• Lüdi Heinz, Effretikon (President)

• Roffler Erwin, Davos-Platz (since 17.04.2010)

Legal committee

• Martin Pierre, Zurich

• Müller Christoph, Fällanden


As at 1 May 2011

Avenches Edith & Mohamed Dhyaf | Baden Andreas & Adina

Aebischer | Basel St. Alban Tobias Wettstein & Yves Senn |

Beinwil am See Mario Stadelmann | Bellinzona Chiara Sassi |

Berne Daniel Fahrni & Adrian Sager | Bönigen Thomas Rosenthal |

Brienz Sabine Palm | Brugg Saba Krezdorn & Jara Guldimann |

Château-d’Oex Esther Hunziker | Dachsen Katrin Graber & Adrian

Bucher | Davos Michael André Behling | Delémont Peter & Ute

Kägi | Engelberg Petra & Fredy Liem | Fällanden Martin Käser |

Fiesch Claudio Rossetti | Figino Margarete Lenhardt & Isabelle

Meister | Fribourg Evie Sprecher | Geneva Emmanuel Délèze |

Gersau Dani & Ebi Angst | Grindelwald Esther Suter | Hospental

Johanna Arn & René Honegger | Klosters Myriam Niggl &

David Busch | Kreuzlingen Bernhard Granacher | Langnau Liliane

Sommer | Lausanne Gaudenz Dorta & Jean-Marc Pochon |

Le Bémont Andrea Duffort-Kalbermatten | Leissigen Jos Jägers |

Locarno Rosemarie Weyer & Carmen Gambetta | Lugano-Savosa



The management runs the operative business and is responsible

for implementing the business aspects. The management is granted

all of the powers which are not expressly assigned to another

body by law, statutes or regulations issued by the executive board.

• Gmür Fredi, CEO SYH (since 01.04.1996)

• Dobler René, CEO SFST (since 01.05.1999)

• Bunte Janine, CFO SYH/SFST (since 01.10.2010)

Employee committee

The employee committee represents the interests of all employees

vis-à-vis the management and the executive board.

• Krämer-Winzeler Corina, Deputy Manageress Mariastein-

Rotberg Youth Hostel

• Raimann Angela, Head of Member Service Department

• Scheu Simon, Manager Richterswil Youth Hostel

• Specht Andrea, Manageress Zurich Youth Hostel

Statutory Audits

Bommer + Partner Treuhandgesellschaft, Berne

Honorary members

• Kern Jack, Zurich

• Lüdi Heinz, Effretikon

• Wälle Robert, Lucerne

Lotti & Roland Majek | Lucerne Evelyn Gomer & Ursula Angele |

Mariastein-Rotberg Thomas & Corina Krämer-Winzeler | Montreux

Walter & Christine Pfister | Pontresina Martin Künzli & Sabine Plater |

Rapperswil-Jona Peter & Brigitte Keller | Richterswil Simon Scheu |

Romanshorn Josef & Doris Eichmann | Saanen-Gstaad Ursula

Eichenberger & Martin Koller | Schaan-Vaduz Ute Möller | Schaffhausen

Urs Gretener | Scuol Tamara & Retus Schmid | Seelisberg

Daniela Truttmann-Burckhardt | Sils i.D. Erika Salzgeber | Sion Rolf

Krattiger | Solothurn Pablo A. Bobrik de Boldva & André Hübscher |

St. Gallen Milena Jung | St. Moritz Martin Mätzler & Rita Schmid |

Sta. Maria Val Müstair Rosmarie Tinner | Stein am Rhein Daniel &

Susanna Meier | Valbella-Lenzerheide Sandra Gehrig & Stefanie

Schmid | Zermatt Ueli & Julia Zürcher | Zofingen Andrea Hafner |

Zug Monika Krezdorn | Zurich Andrea Specht & Lukas Bossard | Relief

person Brigitta Gujan

Employees at the administrative office

As at 1 May 2011

Akermann Corinne, Marketing | Bonaventura Sarah, Responsible for Non-Food, Hygienic & Facility Management | Brügger Debora, Trainee |

Buffoni Aldo, Area Director SFST | Bunte Janine, CFO SYH/SFST | Caenaro Davide, Head of Sales | Dalla Costa Flavia, Trainee | Dobler René,

CEO SFST | Friedrich Esther, Human Resources | Fuchs Claudio, Trainee | Gabrielpillai Sozanya, Trainee | Gege Matthias, Finance & Accounting

| Gmür Fredi, CEO SYH | Gmür Francielly, Trainee | Grossenbacher Yvonne, Finance & Accounting | Häfeli Hans-Urs, Area Director SFST |

Hedinger Sylvia, Member Service | Hilber Petra, Finance & Accounting | Hollenstein Christine, Head of Human Resources | Höneisen Maya,

MyHostelNews Editor | Imboden Ariana, Marketing | Johner Carole, Trainee | Lang Andrea, Quality Assurance & Ecology | Levy René, Hostels

Area Director, Center | Lips Barbara, Member Service | Lutz Walter, Head of Projects | Kaufmann Nic, Director Marketing & Sales | Mettauer

Verena, Finance & Accounting | Münger Laura, Management Assistant | Nicotera Ralph, SFST | Raimann Angela, Head of Member Service |

Roscic Katarina, SFST | Roth Jacqueline, Corporate Design | Rüdisüli Anja, Trainee | Ryser Brigitta, Quality Assurance & Ecology | Salzmann

Patricia, Sales | Schaufelberger Andrea, Member Service | Schenk Jorn, Postal Service/Marketing | Schib Emma, Hostels Area Director,

West/South | Schober Martin, Head of New Technology | Schoch-Sutter Carmen, Management Assistant | Spörri Matthias, SFST | Steiner

Mike, New Technology | Sturm Sandra, Member Service | Tasidis Georgia, New Technology | Weber Kathrin, Hostels Area Director, East |

Witzig Emilienne Noëlle, Finance & Accounting | Zollinger Markus, Human Resources



Fabienne Adolf, Domat-Ems | Jean-Pierre Amstutz, Delémont | Albert Baggenstoss, Richterswil | René Bergamin, Lenzerheide | Dr. med.

Jürg Brunner, Flawil | Silvia Eichelberger, Gebenstorf | Hans Elber, Mammern | Margrit Eugster-Weidel, Lachen | Hugo Fessler, Lucerne | Dr.

med. Kurt Frey-Bodmer, Schönenwerd | Richard und Margrit Furter-Strickler, Zug | Hans Beat Gamper, Zurich | Heinrich Goldi, Schattdorf

Norbert und Maria Kaufmann, Schaan | Oscar Kochendörfer, Pontresina | Domenic Lingenhag, St. Moritz | Isle Matter-Haberstich, Zofingen |

Emil Meier, Eglisau | Martin Meier, Winterthur | Urs Metzger, Stein am Rhein | Edouard Meyer-Desbaillets, Neu St. Johann | Ruth Meyer,

Dietikon | Anton Muff, Emmenbrücke | Prof. Dr. med. M. Müntener, Zurich | Karliso Neff, Rickenbach | Simon Noël, Lausanne | Romain Paratte,

Saignelégier | Michael Parpan-Lehmann, Valbella | Fobus Petek, Engelberg | Dr. Miroslav Risti, Dietikon | Martin Schmidt, Zimmerwald |

Yolanda Schwyter, Zezikon | Rolf Steinmann, Cham | R. Stöckli, Olten | Dr. H.R. Tschopp, Sissach | Hans K. Wagner, Winterthur | Karl and Heidi

Weiss-Baumann, Dietikon | Hans Widmer, Liebefeld | A. Wildi, Ipsach | Paul Zweifel, Zurich.


Adank Davos AG, Davos | AMAG, Zurich | Andreas Moesching Schreinerei GmbH, Saanen | Antalis AG, Lupfig | Bakery Müller AG, Solothurn |

Benz Hauswirth AG, Gstaad | Binggeli Frères S.A., Le Mont-sur-Lausanne | Bommer + Partner Trust company, Berne | Brod'Art Viandes SA,

Fribourg | Cattaneo M. SA, Grancia | Culinex AG, Härkingen | Dualtherm AG, Zurich | Elektro Seiler, Bönigen | Ernesto Mantelli GmbH, Berne |

Sponsor association Stein am Rhein Youth Hostel, Stein am Rhein | Herzog Bau AG, Menziken | Huwiler Beverages & Transport AG, Ebikon |

K.F. Objektmöbel, Pery | Koller Elektro AG, St. Moritz | L.I.Z. Liegenschaften Investment AG, Zurich | Maus AG, Eschenz | Meier Beck, Sta.

Maria | Miele AG, Spreitenbach | Prowema GMBH, Pfäffikon | Raiffeisenbank Basel, Basel | Romandie Energie Holding SA, Morges | Solarspargenossenschaft

SSGN, Liestal | Souvena AG, Uster | Spescha Haustechnik AG, Lenzerheide | Sweet Dreams Collection AG, Reinach |

Swisstrails GmbH, Oberweningen | Thymos AG, Lenzburg | Thymos AG, Lenzburg | Tourismus-Schweiz.ch GmbH, Diessenhofen | Trafficshop

in the trainstation, Tecknau | Victorinox AG, Ibach | Zaech Elektro+ Telecom AG, Fällanden.


Amriswil TG | Arlesheim BL | Bottmingen BL | Brugg AG | Effretikon ZH | Einsiedeln SZ | Erlenbach ZH | Erlinsbach AG | Gerzensee BE |

Horgen ZH | Küsnacht ZH | Meilen ZH | Metzerlen-Mariastein SO | Mosnang SG | Oberägeri ZG | Oberdorf SO | Oberrieden ZH | Riehen BS |

Schafisheim AG | Speicher AR | Sursee LU | Unteriberg SZ | Veyrier GE | Volketswil ZH | Wenslingen BL | Zurich ZH.


St. Moritz Youth Hostel (GR)

Corporate governance

In their reporting the Swiss Youth Hostels adhere to the standards of the Swiss Code of

Best Practice.

The following elements characterise our corporate governance: good relationships with

our members, effective co-operation between the organisation’s management and executive

board, and a compensation system for employees and managers that is success-oriented

and modern.

Accounting by the Swiss Youth Hostels complies with the Swiss GAAP FER professional

recommendations and gives a true and fair view of assets, liabilities, financial position and

profit or loss.

The 2010 annual financial statement was prepared in accordance with the Swiss GAAP

FER 21 professional recommendations for charitable, social non-profit organisations.

Based on the corporate governance guidelines for non-profit organisations in Switzerland,

the Swiss NPO code and the regulations for the ZEWO seal of approval for charitable organisations,

the members of the executive board provide their services free of charge as a

general principle. Any resulting actual expenses are reimbursed. For their voluntary activities,

the members of the executive board receive 14 accommodation coupons every year

that allow free usage of youth hostels. If particularly time-consuming tasks or projects are

assigned to one or several members of the executive board, compensation can be paid to

them taking into account the non-profit nature of the organisation and following the applicable

guidelines provided in the Swiss NPO code. Services may not be compensated until

the personal volunteer efforts exceed 150 hours per calendar year.

By way of compensation, delegates receive seven accommodation vouchers every year that

allow free usage of youth hostels along with reimbursement of their actual expenses for

participation in the delegate assemblies; they do not receive any cash payments.

Risk management

In co-operation with the management, the executive board has carried out a risk analysis

at the organisational level. A risk inventory was prepared that covers all of the business

areas/relationships and assesses the relevant risks, defines actions for minimising or covering

each risk, specifies responsibilities and verifies the effectiveness of the control mechanisms.

At the operative level, risk analyses were prepared by the managers and departmental

supervisors using the same specifications, and were reviewed by the organisation’s



Product and service development


Quality assurance and improvement are the most important elements

in successfully providing products and services.

The quality assurance systems «Quality. Our Passion» from Switzerland

Tourism and «HI-Q» from Hostelling International are an

inherent part of our processes. The introduction of the EU Eco-label

and the Ibex Label has provided additional aids that guarantee

quality in terms of sustainability.

While the EU Eco-label distinguishes organisations that reduce

energy, water and waste and use environmentally friendly materials,

the Ibex Label certifies sustainable operations in the areas

of business management, business administration, environmental

management, employees, regional added value and culture.

After successful completion of the pilot phase in the Baden youth

hostel, we decided as early as 2007 to run all accommodation services

according to the specifications of these two labels, so that all

hostels will have been certified by 2011. The total cost of achieving

certification for all hostels was CHF 685,554. Financial support

was provided by the State Secretariat for Economic Affairs (SECO)

in the form of CHF 300,000 from their Innotour funds.

COST SUMMARY 2007 – 2010

Conceptual work CHF 22,080

Planning, evaluation and preparation CHF 8,140

Pilot operation CHF 8,000

Certification CHF 332,233

Consequential ecology costs, certification costs CHF 273,641

Employee training CHF 41,460

Total CHF 685,554

By the end of 2010, all hostels run by the Swiss Youth Hostels association

that meet the conditions have either been certified or have

submitted the certification documentation. We are pleased to say

that the Scuol youth hostel has been awarded five Ibexes.

Only five accommodation establishments in Switzerland have

achieved this highest level of distinction. Switzerland Tourism’s

Quality label and Hostelling International’s HI-Q Management System

ensure quality. All Swiss youth hostels operate according to

the specifications of these labels or of equivalent quality assurance

systems (e.g. ISO 9001, ISO 14001, Valais Excellence) and have

been certified accordingly.

The ongoing benefit of the labels in economic, social and ecological

areas is indisputable and enormously valuable to us. The labels

also provide the opportunity to communicate the topic in a meaningful

way and to attain a distinct positioning in the market.


2008 2009 2010

EU Eco-label 17 20 34

... in processing

Ibex Label

2 12 12

with 2 ibexes – – 1

with 3 ibexes 12 13 20

with 4 ibexes 5 7 12

with 5 ibexes – – 1

... in processing

Q Quality Seal

2 12 12

Q Quality Seal I 38* 47* 50*

Q Quality Seal II 1 1 0

Q Quality Seal III


1 1 1

HI-Q I 38* 47* 46*

HI-Q II – 2 6

* including Zurich administrative office


Guests are given the opportunity to rate their stay each time they

visit us. Around 12,700 guests did so in 2010.

We were able to increase our overall customer satisfaction rating

by 2 percentage points compared to the previous year. The ratings

for individual areas were also 1–2 percentage points higher than

the previous year.


2008 2009 2010

Employees 85 pts 86 pts 87 pts

Rooms 73 pts 72 pts 73 pts

Shower/WC 70 pts 71 pts 72 pts

Lounge 72 pts 71 pts 73 pts

Meals 78 pts 79 pts 81 pts

Cleanliness 82 pts 82 pts 84 pts

Atmosphere 77 pts 77 pts 79 pts

Comfort 68 pts 68 pts 69 pts

Price/performance 72 pts 70 pts 72 pts

Overall rating 75 pts 75 pts 77 pts

Rating system:

«very good» (100 points), «good» (75 points), «satisfied» (50 points), «not satisfied» (1 point)



In 1851 the silk ribbon company «Sarasin & Co» built their factory

at Kirchrain. Thanks to the idea of using it as a youth hostel,

it was possible to save the empty «red factory» from demolition in

1979. On 15 March 2010 the new youth hostel in Basel St. Alban

re-opened its doors on time after being completely renovated and

extended. The historic «red factory» building offers accommodation

for 237 guests and has 6, 4 and 2 bed rooms available. Many

include a shower and WC. The Buchner Bründler firm of architects

from Basel did an outstanding job in implementing the winning

project from the architectural competition. The youth hostel is an

eye-catching mixture of old and new and occupies a prominent

place in the city of Basel. Building to Minergie standards was not

permitted, due to a combination of structure and conservational

requirements, instead we were able to retain historically important

parts of the building, such as for example the dyeing cellar. As part

of the Switzerland-wide «obstacle-free youth hostels» project, the

Basel youth hostel has been designed to suit the needs of disabled

guests. When it re-opened, the Basel City youth hostel was closed

and the tenancy agreement terminated.

Since 1991, the architectural magazine Hochparterre has honoured

«The Best» in landscaping, architecture and design. The Basel

youth hostel was among the select group of those nominated in

2010 and was awarded a «Commendation». The judges' comments

included: «A youth hostel that has arrived in the 21st century, without

renouncing its history and its “feel”.»


The ambitious project for energy-related renovation and extension

of the St. Moritz youth hostel started on time on 13 April 2010. During

the summer season business was partially resumed. A highlight

of the construction programme was the Greenpeace solar

project. The architects Bosch & Heim from Chur have successfully

interwoven the new and existing parts of the building, which was

the ideal solution. The outer facade is impressive, with different

colour wood panels on each side. The existing 1st and 2nd floors

remain unchanged. The 3rd floor has been upgraded by the installation

of individual bathrooms. The new 4th floor adds to the previous

number of modern double and family rooms with shower/WC.

The hostel includes 306 new beds, which are also now accessible

by wheelchair. The youth hostel started operating fully again in its

new guise on 1 December, as scheduled. Now it is to be found in the

top category of Swiss youth hostels, as befits its «Top of the World»

location. The youth hostel has attained the highest level in terms of

energy technology. For example, the whole flat roof is covered with

solar and photovoltaic panels.


The Zurich youth hostel was comprehensively renovated and extended

between 2002 and 2004. Due to the wish to preserve the

buildings’ historical foundations, it was not feasible to implement

the exterior insulation needed from a structural-physical perspective.

We expected the damp problem to be eliminated by reducing

the number of beds. But this hope was dashed by the strongly increased

winter occupancy rate following the renovation. Thorough

analyses have shown that the problem can only be solved through

controlled ventilation. After a short planning period, we were able

to start the work in the middle of January, with completion planned


for April 2011. It will be impossible to avoid a staged partial closure.

There is a very beneficial spin-off for the guests, in that the air

quality in the multi-bed rooms will be vastly improved.



Fortunately, we were able to conclude the long-term search for alternatives

to the antiquated Bönigen youth hostel. Raiffeisenbank

Jungfrau and the Swiss Youth Hostels are jointly building right

next to Interlaken Ost station. A total of 27 million francs are being

invested in a forward-looking, sustainable project in accordance

with the Minergie-P-Eco standard. Following an initial contact in

the middle of March, the project had already been approved by the

end of the year and therefore was ready to be built. The 220 bed

Interlaken youth hostel will open in the spring of 2012, indicating

another milestone in the development of the network.


The Scuol youth hostel has triumphed at the second realisation of

the «Awards for Marketing + Architecture». The awards ceremony

took place on 23 April 2010 in the presence of numerous attendees

at the KKL Culture and Convention Centre in Lucerne. What is

so special is that the youth hostel scooped 3 awards at once, including

the main award with a monetary prize of CHF 10,000. The

Swiss Youth Hostels delegation also took home the category prize

for «Hotels, Restaurants, Sport and Spa Facilities» and the special

award for «Green Technology». Following on from the Hans E. Moppert

Prize in 2008, this is further high recognition for the successful

building work for both the planners and the developers.



On 1 January 2007, the Swiss Youth Hostels association took over

the youth hostel from the Berne Holiday & Leisure Association.

Since then the management, together with the city of Berne, has

looked for ways to continue operating the youth hostel, which is in

need of restoration. On a positive note, the local and city councils

have approved part-financing by the city of Berne. In the coming

year the Swiss Foundation for Social Tourism will award a contract.

Previously the legal uncertainties regarding the adjacent protection

zone and a necessary boundary adjustment will have to be clarified.


Nowadays with constant technical innovation, it is essential for

the tourism industry to take advantage of new media, to reach the

highest possible number of potential guests. Therefore it is also

necessary to constantly deal with the new challenges and features

of interactive communication. On the other hand, because

new media make it increasingly possible to offer leisure facilities

worldwide and to acquire international guests, this also leads to

global competition. In the year under review we were investing

around CHF 169,000 in Citrix Xen blade virtual machine migration.

With this investment we can achieve additional storage capacity

and data security will also be significantly increased. Our website

was also re-designed for CHF 43,300 using the latest techniques

and this has substantially simplified the direct booking process for

internet and smartphone users.

Facilitating social interaction and collaboration in social media is

increasingly gaining importance. As a result, the Swiss Youth Hostels

are represented on Facebook and Twitter.



2008 2009 2010

Visitors to

www.youthhostel.ch 1,088,679 1,208,885 1,235,261

Ø visitors per day 2,982 3,310 3,381

Number of pages opened 10,391,284 11,295,145 10,271,212

Number of bookings via

online systems

Overnight stays resulting

45,673 41,743 43,462

from online bookings

Sales resulting from

168,092 152,797 158,391

online bookings 6,752,793 6,405,344 6,739,845

Quality assurance and quality Assurance of standards for quality, occupational safety and the environment



(at least 1 Q audit per youth hostel)

Youth hostels have checklists for individual processes Achieved

Published guest responses are analysed daily and measures are introduced Achieved

Quality assurance systems Certification and re-certification of all youth hostels with Q Quality Seal and HI-Q Level 1 Achieved

Certification of the Zurich office with HI-Q Level 2 Not achieved

Certification of 10 youth hostels with HI-Q Level 2 Not achieved

Complaint management Complaint response within 48 hours Achieved

Products Youth hostels are informed in detail about partnerships and products Achieved

All packages include additional service or price benefits Achieved

At least 4 youth hostels visited by the employees of the Zurich office Partly achieved

Annual programme for product design and communication activities developed Largely achieved

Accessibility Guarantee of accessibility by telephone outside of reception business hours Achieved

Contact centres and cross-selling booking capabilities further developed Achieved

Internet Daily updating of categories, special offers and links Achieved

Interactions facilitated (at least 20,000 newsletters ordered) Achieved

Reservation management Daily updating of entire sales offering

Largely achieved


All available beds are activated on the e-commerce system

Largely achieved

Ensure bookability 12 months in advance


Intranet Daily updating of all categories Achieved

Every employee finds out about news & changes daily on the Intranet Largely achieved

Media relations Positive media coverage with a focus on sustainability, young and uncomplicated attitude

to life, architecture, safety, price/performance and comfort


The «opening of Basel St. Alban» is the focal point for media relations Achieved

Data administration Active usage of MemberExchange Achieved

Creation of a SINGLE database with selection facilities Not achieved

Administration Consistent usage of checklists as per IQMS specifications at all stages Achieved

Consistent implementation of correspondence templates as per CI/CD Largely achieved

Accounting Consistent implementation of IQMS and usage of checklists as per IQMS specifications


Consistent submission of applications for capital expenditure on maintenance and


Largely achieved

Treasury Consistent implementation of IQMS and usage of checklists as per IQMS specifications Achieved

Defined maximum amounts of cash on hand are not exceeded Largely achieved

All accounts for departing guests are closed at the latest on the following day Largely achieved


Simple maintenance Regular and systematic checks Largely achieved


Zero tolerance for defective parts and graffiti Largely achieved

Maintenance of a logbook Achieved

Documentation of software programming/applications Achieved

Introduction of virtual blade server technology Achieved

Guaranteed IT hotline 365 days/year Achieved

Non-food Consistent compliance with the order procedure for collective orders Achieved

Internal transfers only by agreement with SFST and departmental supervisor Achieved

Food & beverages Consistent consideration of contractual suppliers Achieved

Optimise pool orders (no small order surcharge) Achieved

Obtain fresh products from local suppliers where possible Achieved

Consistently adhere to standard breakfast buffet and review the need for improvements

on an ongoing basis


Optimise range of kiosk and souvenir items Partly achieved

Hygiene Consistent implementation of hygiene concept Achieved

Zero tolerance for dirt; no complaints by food inspector Achieved

Implement at least one employee training session on cleaning per season Achieved

Switch over cleaning agents to environmentally friendly products Achieved

Social development


In the second year of implementing the «obstacle-free youth hostels»

concept, we have made considerable progress in construction,

providing information and advanced training. The complete

refurbishment and extension of the Basel St. Alban youth hostel

enabled us to correct existing shortcomings in terms of access to

the building. This means the main entrance is no longer accessible

via a platform lift but via a wooden bridge with a slight incline, as

it is for all guests. The upper floors are accessed via a lift, which is

a comfortable size for wheelchair users. All 63 rooms at the youth

hostel have obstacle-free access. The building in St. Moritz was

not accessible by wheelchair users before the refurbishment. After

the conversion, 190 of a total of 306 beds can be used by disabled

people. Three double-rooms with shower and WC specially adapted

for wheelchair users are available to guests. Until now, the Lucerne

youth hostel was also not accessible by wheelchair users. Now it

has undergone structural alterations and can be offered as partially


Detailed data have been gathered on disabled access at all hostels.

The hostels were newly classified into suitable or partially suitable.

In addition, detailed information on obstacle-free arrivals, stays

and offers has been available on the Swiss Youth Hostels home

page since December. At the same time the youth hostel entries

were updated on www.rollihotel.ch. They are now inspected by the

Swiss Paraplegics Association according to their own guidelines.

As early as at the Swiss Youth Hostels members’ conference at the

end of 2009, the departmental supervisors and employees from

the Zurich office were given comprehensive information about the

efforts to provide obstacle-free buildings. In the year under review,

we were able for the first time to run an awareness day for all interested



Comparison with a representative survey conducted by Switzerland

Tourism in 2010 showed that the Swiss Youth Hostels have

very good terms of employment and pay. The pay system in place

for managers is based on a pay- and revenue-sharing model. While

the pay components are specified according to uniform standards,

the revenue-sharing is derived from the extent to which the budget

is complied with and the objectives are met.

Employees are paid in accordance with the specifications of the

trade associations and, for many years now, all employees have received

pay for a 13th month, unlike the provisions of the collective

employment agreement in the hotel and restaurant sector. In order

to also reward the achievements of our employees – expressed via

our guests’ satisfaction concerning friendliness, quality of food and

cleanliness – a new bonus scheme for youth hostel employees is

being introduced. This bonus will be distributed in the form of coupons.

In the year under review coupons to the value of CHF 37,292

were handed out. The Swiss Youth Hostels will pay both sexes according

to the same terms/approaches, as per the principles of

equal pay for men and women.

2008 2009 2010

Payroll in CHF

Social security

14,202,581 14,299,898 14,844,585

contribution in CHF 2,298,138 2,388,245 2,360,983

Profit-sharing in CHF 589,207 459,611 461,017


Further training represents a key element in our efforts to boost

quality for our guests and employees. We therefore offered 34

courses, run by external and internal experts, in which 483 people

took part. Also on the agenda in April/May was the two-day regional

meeting for managers. The autumn conference for the management

and employees of the Zurich office was held abroad, at the

Lindau youth hostel. The focal points of the 3-day advanced training

conference were «Boundaries – transcending boundaries» and

«Act regionally – think globally».

Total commitment and teamwork was demanded at the Zurich office’s

team event. The well-established Zurich youth hostel team

was replaced for a day by the office employees. They experienced

all the kinds of work that arise, from housekeeping through kitchen

work to handling the reception. After a short introduction by

the professionals, the youth hostel was handed over in the early

evening. More or less thrown in the deep end, the non-experts confidently

dealt with their new tasks both day and night. Impressing

through challenging activities and essential planning, many people

turned out to have a real flair for the job. After 24 long and eventful

hours, the Zurich youth hostel was given back to its original team

in immaculate condition. The successful event will certainly stay

in all employees’ memories as an unforgettable experience and remain

a motivating force on a day-to-day basis.

In 2010, the Swiss Youth Hostels employed 4 apprentices (business

administration) and 2 interns from professional tourism schools in

the Zurich office. A total of 8 apprentices/interns worked at the

youth hostels.

2008 2009 2010

Advanced training courses offered 34* 31* 34*

Number of participants

Total hours of in-company advanced

386 368 483


Number of persons in promotional

4,694 4,442 5,803


Number of apprentices and trainees as

3 3 2

at 31.12.

Number of persons involved in external

18 15 14

basic/advanced training 4 3 4

* plus individual and group tuition in English and French



Accidents and illnesses experienced by our employees are handled

in a professional manner in co-operation with an external business

partner, and all measures are taken to ensure the reintegration of

affected employees. An external social counselling service is also

available, free of charge, to all employees for personal, health-related,

financial, legal or administrative matters.

2008 2009 2010

Case management: employees under care

Inability to work

22 15 25

up to 5 days 9% 0% 4%

6–14 days 9% 13% 12%

15–30 days 36% 27% 36%

31–60 days 23% 27% 20%

61–90 days 9% 20% 8%

91–365 days 14% 13% 20%

over 365 days

Social counselling: questions/consultation

0% 0% 0%

personal / family-related 1 1 3

health 2 1 2

work-related 0 3 2

financial 3 0 0

professional consultation 0 1 0



Employees, voluntary executive board members and delegates receive

accommodation coupons allowing free usage of youth hostels

for themselves and their family members every year. In 2010,

benefits worth CHF 84,320 were provided in this manner.



The Swiss Youth Hostels have their own retirement pension foundation.

The board of trustees is composed of four employee representatives

and four employer representatives.

Employee representatives: Granacher Bernhard | Hollenstein

Christine | Lutz Walter | Zollinger Markus (President)

Employer representatives: Dobler René | Gmür Fredi (Vice President)

| Hitz Ursula | Müller Christoph

The cover ratio is 105.77%. In view of the favourable financial position,

in the year under review the board of trustees was able once

again to pay interest on the employees’ retirement credit balance

at a rate that is 1 percentage point higher than the minimum BVG

rate stipulated by the Federal Council. The whole of the pension

fund investments are reinsured through AXA Leben AG and there is

no liability for any deductions from the investments.


2008 2009 2010

Retirement assets in CHF 12,701,004 13,440,297 15,543,964

Available funds in CHF 818,238 840,325 910,544

Cover ratio 106.44% 106.14% 105.77%

Active insured persons 381 390 431

Pensioners 22 23 25


The Swiss Youth Hostels have been recertified through ZEWO

(Swiss Certificating Authority for Charitable and Donation-funded

Organisations) for a further period up to 2013. The conditions attached

were that, in the foreseeable future, the annual report

should either demonstrate the consolidation of the Swiss Youth

Hostels association/Swiss Foundation for Social Tourism/Foundation

for Youth Hostels in Switzerland or a separation of the management

personnel (SYH executive board/SFST board of trustees).

The consolidation proposal was preferred by the SFST board of

trustees as well as the SYH executive board. The bases for this will

be thoroughly checked for 2011.


Together with Interhome AG, REKA, Touring Club Switzerland

(Camping) and Bed & Breakfast Switzerland, the Swiss Youth Hostels

have set up a company called PARAHOTELLERIE SCHWEIZ.

Fredi Gmür is acting as representative (primus inter pares) for the


Together the five providers account for around 13% of the annual

volume of overnight stays in Switzerland in holiday accommodation

other than hotels. The newly established company will represent

the interests of a quality-conscious Swiss non-hotel holiday

accommodation industry in questions of tourism policy and promote

these with targeted partnerships and activities.

As a first step we were able to sign a contract to work together

with Switzerland Tourism, regulating a strategic partnership for

the years 2011–2013. This means that in the future, Switzerland

Tourism will support an ongoing campaign aimed at marketing

non-hotel holiday accommodation and promote a positive image of

the sector and its type of accommodation with targeted activities.

A brochure has already been produced with the various offers from

the company partners, which has been distributed worldwide in six

language versions. Systematic integration with the www.myswitzerland.com

website and sales activities in the target markets by

Switzerland Tourism are at the planning stage.


The Swiss Youth Hostels are a member of the ZEWO Foundation

(Swiss Certificating Authority for Charitable and Donation-funded

Organisations), Hostelling International, the European Union Federation

of Youth Hostel Associations (up to 31.12.2010), the World

Youth Student & Educational Travel Confederation, Switzerland

Tourism, the Swiss Hotel Association, GastroSuisse, the Swiss Tourism

Federation, öbu (the sustainable business network in Switzerland),

WWF Climate Group, Energy Agency for Industry (EnAW)

and the proFonds Ridge association of the foundations of public

utility Switzerland.


Guests Guest responses can be viewed on the intranet at all times and lessons learned are

applied on a daily basis


Guest responses in hard copy are acquired on a daily basis Achieved

Negative responses are resolved within 48 hours Achieved

Employees Ensure agreement on objectives, performance evaluation and individual development

plan for each employee


Attend at least one internal or external basic/advanced training courses Largely achieved

Each employee knows the hostel’s security arrangements Achieved

Each new employee completes the induction programme at the appropriate level Achieved

Employees wear employee uniforms and have nametags Largely achieved

Make good use of Movis social counselling Achieved

Consistent implementation of the measures arising from the Q, Ibex and EU label audits Achieved

Persons performing civil service Achieved

Persons performing civil Fully utilise allotment of 20 persons performing civil service Achieved


Utilisation planning for persons performing civil service in accordance with requirement



Obstacle-free youth hostels Continue implementing the project Achieved

Information about disabled access offered is available in all youth hostels and can be

accessed by guests on the internet


Employees are trained in how to deal with disabled people and how to give them

specific information



Leissigen Youth Hostel (BE)

Ecological development


The Swiss Youth Hostels are operating a comprehensive environmental

management programme on an ongoing basis, which considers

ecology in the buildings as well as in the organisation itself.

The highest standards and the best labels serve as a yardstick

and the most renowned partners act as a gauge. After three Minergie

builds, the Minergie P standard should now be achieved in

Interlaken. The EU Eco-label and the Ibex Label are on the point of

certifying us across the board. The Energy Agency for the Economy

(EnAW), WWF Climate Group and öbu are continually giving us critical

input to help us improve.


We were able to reduce the specific CO 2 emissions for space heating

by 37.1% compared to 2000 (previous year: 27.9%). The mandatory

value for 2010 (8.5%) agreed with EnAW has been substantially

exceeded. CO 2 intensity compared to the starting year still

remains at 63%, therefore less than 2/3 of the amount of CO 2 per

square metre of floor space was emitted compared to 2000. This

exceeds the highest expectations set at the start of the project.

The overfulfilment of around 700 tonnes of CO 2 can be sold to the

Climate Cent Foundation. So, in the meantime, we can certainly say

that we achieved the goals agreed upon with EnAW and the additional

overfulfilments agreed upon on a mandatory basis.

Specific CO2 loading

(t/unit floor area)

The Swiss Youth Hostels actively support an ambitious CO 2 law.

Furthermore, we hope that the CO 2 levy will also be continued in

the new law.


Total energy-related improvements in the maintenance area have

resulted in an annual energy saving of around 53,000 kWh. However,

the most important optimisation attained was with energy-related

renovation and the conversion of heating from oil to wood in

the St. Moritz youth hostel. The overall result was an annual energy

saving of around 400,000 kWh. In 2009 and 2010 all hostels were

equipped with water-saving valves. Therefore water usage per

overnight stay could be further reduced to only 132 litres (previous

year: 137 litres). Despite significant standard improvements in the











Space heating – specific CO 2 loading

99 00 01 02 03 04 05 06 07 08 09 10 11 12

Specific CO2 loading

Target course

wet cells, we were able to achieve a continual reduction in water

usage of over 20% compared to 1996. With its controlled ventilation

and heating from renewable energy (for example heat pumps)

Minergie also entails an increase in power consumption. In the year

under review this once again led it to rise to 4.6 kWh per overnight

stay (previous year: 4.5 kWh). At the same time, and for the second

year running, the entire amount of electricity was obtained almost

completely CO 2 neutrally by means of 100% Swiss hydroelectric



On 3 November 2010 the Swiss Youth Hostels received the myclimate

award for the best integration solution for CO 2 compensation.

Our guests’ participation in voluntary CO 2 compensation increased

once again to 63.9%.

This resulted in compensation of around 3,000 tonnes of CO 2 . The

Swiss Foundation for Social Tourism was able to carry out water

saving measures across the board from the climate fund.

In addition, we were able to finance a photovoltaic system in the St.

Moritz youth hostel. In the summer 24 young people from Kenya,

Poland, the USA and Switzerland installed a 160 m 2 photovoltaic

system and a 60 m 2 thermal solar-powered system in the St. Moritz

youth hostel as part of the Greenpeace youth solar project. The

photovoltaic system delivers up to 26,680 kWh of electricity annually

and therefore provides the annual requirement of six 4-person

households or one sixth of the electricity requirements of the youth

hostel. The thermal solar-powered system also saves 2,700 litres

of heating oil each year. The energy obtained from sustainable

sources contributes substantially to the «energy town» label of the

St. Moritz municipality. Revenue from the sale of the solar power

flows back into the climate fund. Compensation contributions have

been used to support a project for local production and use of efficient

cookers in remote households in Peru.

2008 2009* 2010

% compensated overnight stays 27.8 57.2 63.9

Compensation for overnight stays in CHF 130,813 254,979 237,062

Own projects realised in CHF

Payments to myclimate from compensa-

33,287 13,454 213,128

tion by guests in CHF

Payment to myclimate from compen-

65,406 127,490 118,531

sation for car and air kilometres in CHF 1,800 2,175 2,237

* starting 1.12.2009: decrease in compensation from CHF 0.60 to CHF 0.50



Not only the guests, but also the tourist industry is visibly concerned

with the specific topic of sustainability and climate change. As

a result, Switzerland Tourism (ST) presented the study «2030: Swiss

tourism in climate change» on the occasion of the 2008 vacation

day. In its action plan, this study specifically demands that the ST

service providers and member organisations should work together

in a coordinated manner on high level activities to develop a sectorspecific

climate change action plan. This should include reduction

and modification strategies as well as actions. Moreover, the associations

are requested to support their members in planning and

implementation. As a result, Hotellerie Suisse organised a sustainability

seminar at the winter delegates’ assembly, where, among

other things, they used the example of the Swiss Youth Hostels to

illustrate comprehensive actions for sustainable development.


EU Eco-label and All own youth hostels have the EU Eco-label and the Ibex Label or have submitted the


Ibex Label

certification documentation. (With the exception of Basel St. Alban, Fribourg, Fällanden,

Seelisberg, Sils i.D.)

Energy consumption Reduce average fuel usage by 3% per overnight stay compared with previous year Achieved

Reduce average electricity usage by 3% per overnight stay compared with previous year Not achieved

Target attainment in accordance with commitment to exemption from CO levy 2 Achieved

Energy accounting Monthly energy evaluation Achieved

CO compensation 2 At least 65% of all guests pay compensation for CO emissions 2 Largely achieved

Monthly evaluation of car and air kilometres Achieved

Cleaning Take into account and implement ecological aspects for product selection and dosage Achieved

Central purchasing Take into account and implement ecological aspects for product selection and contractual



Pool orders; reduction in number of delivery runs Largely achieved

Guests Create an incentive scheme for guests to use public transport for travel to the hostels and

consistent implementation (communication, sales etc.) at all levels

Not achieved

Communication SYH demonstrates that it is active as a sector leader and flagship company in matters of

ecology and sustainability


Success is actively communicated Achieved

Sustainability occupies an important place in online communications Achieved

Communicate sustainability as modern and forward-looking Achieved


International involvement


At the 48th IYHF Conference in Shenzhen (China), a sustainability

charter applying to youth hostelling organisations worldwide was

approved by an overwhelming majority. René Dobler developed and

presented the charter together with a representative from YHA

Australia. HI fulfilled the first important step of implementation

right after the conclusion of the Conference, by appointing a sustainability


Switzerland is no longer represented on the international board.

Key facts about Hostelling International in 2010:

• 71 member associations

• 8 associated organisations

• 4,000 youth hostels

• 38 million overnight stays annually

• 350,000 beds

• Active in 90 countries

• 4 million national members

• 15 million annual visits to hihostels.com

• Revenue of CHF 41.3 million through the booking platform of

hihostels.com, of which CHF 1,561,280 comes from Swiss Youth

Hostels (37,197 overnight stays)

• Estimated annual revenue of CHF 1 billion in HI network



EUFED coordinates the European youth hostel associations and

represents their interests in appropriate matters in the European

Parliament and in commissions of experts. The executive board of

the Swiss Youth Hostels concluded that the annual membership

fee is not commensurate with the services provided. Accordingly,

membership was terminated at the end of 2010.


Hostelling International Marketing GmbH is headquartered in Zug.

The Swiss Youth Hostels and their Dutch counterpart each own a

50% share. The managing directors of this organisation are the two

respective CEOs Fredi Gmür (SYH) and Marijke Schreiner (Stayokay).

On behalf of Hostelling International, Hostelling International

Marketing GmbH trains, audits and certifies member organisations

and hostels worldwide in the HI quality assurance system.

The first phase could be successfully completed in the year under

review; 80% of the key youth hostels worldwide were incorporated

into a quality programme. The other 20% could not be included due

to the structural problems of various national associations.




On the international stage, the Swiss Youth Hostels are considered

to be a leading organisation in terms of construction, operation

and management. In the year under review, representatives of

the Swiss Youth Hostels travelled to Tunisia and Lebanon, where

they examined projects on site, conducted training sessions and

passed on knowledge to volunteer members of the executive board

and employees.

In Switzerland we organised various inspection tours and workshops

for delegations from the German Youth Hostel State Association

of Bavaria, from Slovenia, Croatia and England & Wales.

Market and financial development


Over the last years we have been developing the Swiss Youth Hostel

network on an ongoing basis. In the meantime around CHF 70 million

has been invested in renovations, alterations and new buildings,

as well as CHF 11.5 million in maintenance/replacements.

Over the next 3–5 years approximately a further CHF 65 million will

be invested. In order that these investments can be made to pay off,

additional numbers of guests must be acquired in the future.

This has prompted us to intensify our sales efforts. Selling beds

and packages will continue to be the responsibility of each individual

youth hostel. However, this will be focused on the end consumers,

as well as on-site sales partners such as tourist offices,

mountain railways etc.





Contact centre

Booking centre









Market research


Data management

Postal service/Logistics

Media services organisation



Strategic partners Switzerland

International/HI/DJH Landesverband Bayern








Trade fairs

Incoming groups

Direct mailing



Increased participation in tradeshows and public exhibitions,

cultivating contacts with tour operators, direct sales of beds and

packages, introduction of a flexible demand-oriented pricing system

(yield management) and setting up a reservations centre are

only some examples of how the Sales section should function in

the future.

The Marketing section will concentrate on strategic marketing work

for the organisation, the hostels, our members and benefactors, as

well as the partners.

On-line platforms/Guides

Social networks

Analyses & statistics


Basel St.Alban Youth Hostel (BS)


For the first time, the Swiss Youth Hostels tried to create an overarching

and coherent theme for all their events – the «MyHostelSong»

and the «MyHostelDance». The events were chosen to

appeal to a young, or young at heart, target group and consequently

drew attention to the youth hostels’ wide-ranging programme.

Through the specially designed subsite www.dance.youthhostel.

ch, the contacts made were continually informed and made a-

ware of forthcoming events and competitions. Integrated events

that took place were the Bike Days in Solothurn, the Gurtenfestival

in Berne, the Wake Surf Festival in Murg, the Get Together at the

Bundesplatz in Berne, as well as the warehouse sale and Freestyle.

ch in Zurich. The highlight of the summer events was our presence

at Freestyle.ch, where 389 young people learned and performed

the complete choreography of the MyHostelDance.


Co-operation continued with established partners such as CSS Insurance,

Spick and Kidy swissfamily magazines. With various communication

activities such as ads, competitions, special offers and

online activities, the Swiss Youth Hostels were able to communicate

with their family target group.

Co-operation with Switzerland Tourism and STC (the booking platform

belonging to Switzerland Tourism and Swiss Federal Railways)

was intensified. The majority of the youth hostels are now

set up on the STC platform and can therefore be booked directly.


International sales efforts were also increased. For the first time,

the Swiss Youth Hostels also took part in sales workshops organised

by Switzerland Tourism, in addition to public exhibitions and


Czech Republic (Poland, Hungary, Ukraine, Russia)

Holiday World Prague: 3–6 March 2010

Sales Workshop Prague: 22 April 2010

Central/Eastern Europe Workshop Weggis: 22–24 September 2010


ITB Berlin: 8–13 March 2010


TNT Travel Show London: 13 March 2010


Asian Sales Workshop Montreux: 19–20 August 2010

WYSTC Beijing: 17–20 October 2010



On 31 December 2010, the Swiss Youth Hostels had 104,663 members.

This is equivalent to an increase of 1.2% compared with the

previous year.

2008 2009 2010

Junior members 30,124 32,395 32,080

Senior members 41,888 46,182 47,598

Family members 18,655 19,869 19,700

Group members 4,569 4,958 5,285

Total 95,236 103,404 104,663


2008 2009 2010

Up to 20 years 36% 34% 34%

20 to 25 years 13% 7% 7%

26 to 34 years 13% 9% 9%

35 to 44 years 18% 20% 20%

Over 45 years 20% 30% 30%


In spite of the ongoing worldwide economic crisis and unfavourable

currency conditions, 2010 was a successful year for the Swiss

Youth Hostels with a total of 945,828 overnight stays. A total of

372,740 guests stayed in the 46 own youth hostels, resulting in

746,032 overnight stays. This equates to a decrease of 0.2% compared

to the previous year, or 1,766 overnight stays. It is worth bearing

in mind that the St. Moritz youth hostel was only partially open

due to building work. The average bed occupancy rate was 50%.

2008 share 2009 share 2010 share


guests 475,782 48.23% 451,094 47.21% 441,569 46.69%

Groups 173,498 17.59% 184,865 19.35% 181,170 19.15%

Schools 139,843 14.18% 128,083 13.40% 134,416 14.21%

Families 197,348 20.01% 191,508 20.04% 188,673 19.95%

Total 986,471 100% 955,550 100% 945,828 100%




Share 2009


Share 2010



Switzerland 271,366 54.77% 280,619 58.25% 277,922 58.0%

Germany 68,817 13.89% 65,948 13.69% 65,446 13.75%

France 14,021 2.83% 15,102 3.13% 15,946 3.35%

USA 12,191 2.46% 12,518 2.60% 11,922 2.51%

UK 13,212 2.67% 11,380 2.36% 11,770 2.47%

Spain 11,753 2.37% 9,105 1.89% 8,979 1.89%

Italy 9,393 1.90% 8,682 1.80% 8,906 1.87%

Netherlands 9,350 1.89% 8,231 1.71% 7,919 1.66%

China 5,785 1.17% 5,007 1.04% 4,639 0.97%

Japan 5,424 1.09% 4,838 1.00% 4,342 0.91%

Austria 3,888 0.78% 4,421 0.92% 4,207 0.88%

Canada 5,027 1.01% 4,382 0.91% 3,951 0.83%

Australia 5,338 1.08% 4,145 0.86% 3,818 0.80%

Belgium 3,815 0.77% 3,612 0.75% 3,509 0.74%

Other countries 56,119 11.33% 43,742 9.08% 42,612 8.94%


2008 2009 2010

Switzerland 2.01 1.98 1.97

Germany 2.22 2.16 2.17

France 1.88 1.80 1.82

USA 1.76 1.70 2.23

Great Britain 2.27 2.30 1.77

Spain 1.75 1.82 1.91

Italy 2.04 1.87 1.84

Netherlands 1.96 1.88 1.93

China 1.38 1.52 1.57

Japan 1.66 1.65 1.67

Austria 1.99 2.04 1.99

Canada 1.71 1.78 1.78

Australia 1.88 1.83 1.85

Belgium 1.82 2.14 1.89

Average 1.99 1.98 1.99


Total revenue of CHF 41.1 million demonstrated a slight increase

of 1.4% on the previous year. At CHF 7,935, the income per bed is

3.9% below the previous year’s level. The average operating income

per overnight stay in return increased by CHF 0.65 to CHF 50.52. At

CHF 159,748, productivity per employee is 1.5% below the previous

year’s result. The cash flow generated before allocations and

write-offs is CHF 9.87 million, 6.7% lower than in the previous year.

In the year under review, the result before variable rent to the Swiss

Foundation for Social Tourism (SFST) comes to CHF 1,980,071. This

equates to a rate of 4.8% of revenue. After accounting for the variable

rent, SFST showed a result of CHF 419,368. Accordingly the

organisational capital rose to CHF 4.5 million.



Bed occupancy 51% Largely achieved

Overnight stays 724,810 (without franchise hostels) Not achieved

Total sales CHF 40,427,485 Achieved

Members 105,000 members Not achieved

Revenue, member contributions CHF 2,090,550 Achieved

Revenue, daily memberships CHF 900,000 Not achieved

Revenue, incoming CHF 400,000 Achieved

Revenue, E-commerce 25% of total revenue booked via E-commerce Not achieved

Revenue, cross-selling 1% of total revenue from cross-selling bookings Achieved

Cash flow 40% of cash flow covers all investments Achieved

Result 3% of total revenue (before return on equity) Achieved

Return on equity 2% return Achieved

Profit margin ll All youth hostels at least cover costs according to PM II Largely achieved

Employee productivity CHF 153,800 Achieved

Personnel cost share 45% in small hostels Partly achieved


40% in medium-sized hostels Partly achieved

36% in large hostels Partly achieved

Minimum margins 72% kitchen Achieved

55% drinks Achieved

25% kiosk non-food Achieved

15% ticket sales Not achieved

Purchasing Consistent purchasing from contractual suppliers Achieved

Financial planning Preparation of a three-year budget Achieved

Risk management Constant risk assessment according to IQMS standards, adjustment to new conditions

and launch of measures to minimise risks.






Summary of key figures

1992 1) 1996 2) 2000 3) 2006 2007 2008 2009 2010

Operating information

Number of own hostels 64 56 47 45 46 46 44 46

Number of franchise hostels 16 17 16 14 12 12 11 11

Total including franchise hostels 80 73 63 59 58 58 55 57

Number of beds 7,272 6,813 6,359 6,220 6,455 6,396 6,119 6,411

Rental charges


1,745,099 2,680,000 3,679,080 6,104,176 7,647,780 9,138,263 9,197,267 8,522,008

Total members

Overnight stays

78,522 65,855 66,277 87,276 91,498 95,236 103,404 104,663

In own hostels N/C 562,543 573,248 657,292 727,236 785,209 747,798 746,032

Including franchise hostels 920,524 744,777 814,075 881,408 919,052 986,471 955,550 945,828

Satisfaction rating (scale: 1–100 points; see page 15)

Guests N/C N/C N/C N/C N/C 75 75 77



N/C N/C N/C 95 96 95 97 96

Employees, hostels N/C 363 345 365 426 418 410 398

Full-time posts, hostels N/C 175.7 163.0 195.5 215.6 225.0 219.2 223.9

Employees, administrative office N/C 29 27 31 34 37 37 45

Full-time posts, administrative office N/C 21.4 22.6 24.3 24.7 27.6 30.8 33.4

Employees, total N/C 392 372 396 460 455 447 443

Full-time posts, total N/C 197.1 185.6 219.8 240.3 252.6 250.0 257.3

Fluctuation rate

Staff profile

N/C N/C N/C N/C 9.3% 9.1% 9.5% 7.0%

Average age N/C N/C N/C 37.0 37.2 37.2 37.8 38.4

Overall percentage of women

Percentage of women in management

N/C N/C N/C 63% 68% 66% 66% 67%


Accidents, days of absence

N/C N/C N/C 52% 57% 55% 56% 58%

Occupational accidents N/C N/C N/C 23 26 21 16 16

Non-occupational accidents

Days of absence due to accident,

N/C N/C N/C 18 19 25 36 31

illness or maternity N/C N/C N/C N/C N/C 5,281 2,914 2,990

Direct cost of days of absence in CHF

Wage spread

N/C N/C N/C N/C N/C 276,554 348,375 325,888

Minimum gross wages in CHF

Ratio of highest wages to minimum

N/C 2,250 2,360 3,130 3,200 3,250 3,350 3,350

(wage spread) N/C > 3.92 > 4.24 > 3.99 > 3.91 > 4.15 > 4.03 > 4.03


Lausanne Youth Hostel (VD)








1992 1) 1996 2) 2000 3) 2006 2007 2008 2009 2010

Resource consumption/emissions

Space heating (oil/gas):

Reduction in specific CO loading 2 N/C N/C 0% 15.7% 20.3% 28.3% 27.9% 37.1%

Power consumption per overnight stay (kWh) N/C 5.5 4.9 4.6 4.6 4.4 4.5 4.6

Water consumption per overnight stay (litres)

CO compensation


N/C 168 166 146 145 136 137 132

Percentage compensated overnight stays

Compensation contribution to myclimate

– – – – – 27.8% 57.2% 63.9%

in CHF


– – – – – 65,406 127,490 118,531

Operating revenue in millions CHF 17.51 20.45 23.89 32.16 36.29 40.68 40.53 41.11

Bed revenue in CHF 2,319 2,560 4,709 6,612 6,865 7,843 8,254 7,935

Revenue per overnight stay in CHF N/C 36.44 41.68 48.93 49.90 51.81 54.19 55.10

Bed occupancy (own hostels)


43.3% 38.2% 43.9% 49.1% 49.5% 52.4% 52.7% 50.0%

Cash flow in millions CHF 4) 1.78 2.00 4.28 7.16 8.95 10.45 10.58 9.87

Liquidity ratio III 174% 133% 98% 130% 132% 112% 123% 132%

Organisational capital 18.7% 1.0% 7.4% 33.8% 30.6% 24.6% 31.7% 38 .7%

Return on equity in % – – – 1% 2% 3% 3% 2%

Return on equity in CHF


– – – 709,638 1,397,389 2,327,983 2,476,313 1,560,703

Productivity per employee in CHF 81,455 88,470 125,926 149,626 154,557 161,046 162,097 159,748

Total value creation in CHF N/C 10,782,865 13,096,859 17,158,077 19,603,603 21,194,567 21,405,379 21,692,131

Value creation for employees in CHF 9,140,613 10,324,851 11,643,355 14,881,066 16,987,504 18,112,930 18,301,369 18,919,642

Value creation for the public sector in CHF

Value creation residual in the organisation

N/C 1,134,541 1,046,925 1,420,486 1,757,230 2,025,707 2,006,482 1,763,833

in CHF

Legal compliance

N/C - 676,527 406,578 856,525 858,869 1,055,930 1,097,529 1,008,656

Punished legal violations N/C 0 0 0 0 0 0 0

1) First fiscal year following merger of 14 independent districts

2) Start of reorganisation

3) Initial implementation of strategic planning

4) Before allocations and depreciations

N/C Not collected



















































1992 1996 2000 2006 2007 2008 2009 2010

Own hostels

Total hostels

Number of Hostels

Operating revenue

1992 1996 2000 2006 2007 2008 2009 2010

Operating revenue in millions

Franchise hostels

Overnight stays

1992 1996 2000 2006 2007 2008 2009 2010

Number of overnight stays incl. franchise hostels

Power consumption

1992 1996 2000 2006 2007 2008 2009 2010

Power consumption per overnight stay (kWh)


1992 1996 2000 2006 2007 2008 2009 2010

Productivity per employee in CHF










































25 Mio

20 Mio

15 Mio

10 Mio

5 Mio

1 Mio

0.5 Mio

1992 1996 2000 2006 2007 2008 2009 2010

Number of members


1992 1996 2000 2006 2007 2008 2009 2010

Full-time posts


Water consumption

1992 1996 2000 2006 2007 2008 2009 2010

Water consumption per overnight stay (litres)

Cash flow

1992 1996 2000 2006 2007 2008 2009 2010

Cash flow in millions CHF

Value creation

1992 1996 2000 2006 2007 2008 2009 2010

Total value creation in CHF

Value creation for the public sector in CHF

Value creation for employees in CHF

Value creation residual in the organisation in CHF


Interlaken Youth Hostel (BE)

Balance sheet

As at 31 December Notes in 2010 2009


Current assets


annex in CHF in % in CHF in %

Liquid assets 7,354,186.24 63.2 9,096,054.65 70.7

Accounts receivable from third parties 459,388.22 4.0 518,735.64 4.0

Accounts receivable from related parties 141,719.17 1.2 6,994.75 0.1

Del credere -45,374.00 -0.4 -76,007.00 -0.6

Accounts receivable trade 1 555,733.39 4.8 449,723.39 3.5

Other accounts receivable 2 611,349.14 5.3 290,811.19 2.3

Merchandise in stock 401,658.14 3.5 377,926.96 2.9

Inventories heating material 203,865.12 1.8 265,152.18 2.1

Value adjustment inventories -121,105.00 -1.0 -128,615.00 -1.0

Inventories 3 484,418.26 4.2 514,464.14 4.0

Active deferred charges 208,930.55 1.8 240,459.58 1.9

Current assets 9,214,617.58 79.2 10,591,512.95 82.3

Fixed assets

Vehicles 118,636.00 1.0 159,262.70 0.8

Equipment 1,141,868.36 9.8 967,866.10 7.2

Tangible assets 4 1,260,504.36 10.8 1,127,128.80 8.0

Holdings 2.00 0.0 2.00 0.0

Share certificates 200.00 0.0 0.00 0.0

Financial assets 5 202.00 0.0 2.00 0.0

Free assets 1,260,706.36 10.8 1,127,132.80 8.0

Loan «Valbella» to related party 174,420.00 1.5 232,560.00 1.6

Loan «Davos» to related party 980,000.00 8.4 1,100,000.00 8.1

Earmarked loans to related parties 6 1,154,420.00 9.9 1,332,560.00 9.7

Earmarked assets 1,154,420.00 9.9 1,332,560.00 9.7

Fixed assets 2,415,126.36 20.8 2,459,692.80 17.7

Assets 11,629,743.94 100.0 14,027,367.51 100.0

As at 31 December Notes in 2010 2009


Outside capital

annex in CHF in % in CHF in %

Accounts payable to third parties 1,721,585.08 14.8 1,623,784.70 12.6

Accounts payable to related parties 0.00 0.0 1,752,607.23 13.6

Accounts payable trade 7 1,721,585.08 14.8 3,376,391.93 26.2

Prepayments from guests 2,693,334.14 23.2 2,526,069.50 19.6

Miscellaneous short-term liabilities 171,482.70 1.5 362,541.00 2.8

Other liabilities 8 2,864,816.84 24.6 2,888,610.50 22.4

Deferrals, membership subscriptions 1,135,307.03 9.8 1,144,801.25 8.9

Other transitory deferrals 1,234,023.38 10.6 1,206,483.70 9.4

Deferrals 9 2,369,330.41 20.4 2,351,284.95 18.3

Short-term outside capital 6,955,732.33 59.8 8,616,287.38 66.9

Assurance of guarantee risks 175,500.00 1.5 175,500.00 1.4

Provisions 10 175,500.00 1.5 175,500.00 1.4

Long-term outside capital 175,500.00 1.5 175,500.00 1.4

Outside capital 7,131,232.33 61.3 8,791,787.38 68.3

Organisational capital

Capital as at 1 January 2003 1,465,631.02 12.6 1,465,631.02 11.4

Acquired free capital 2,613,512.20 22.5 1,990,629.51 15.5

Free funds 0.00 0.0 0.00 0.0

Association capital 4,079,143.22 35.1 3,456,260.53 26.9

Annual result 419,368.39 3.6 622,882.69 4.8

Organisational capital 4,498,511.61 38.7 4,079,143.22 31.7

Liabilities 11,629,743.94 100.0 12,870,930.60 100.0


Locarno Youth Hostel (TI)

Statement of accounts

From 1 January to 31 December Notes in 2010 2009

Operating revenue


annex in CHF in % in CHF in %

Restaurant revenue 13,921,151.80 33.9 13,825,016.90 34.1

Merchandise revenue 1,316,340.50 3.2 1,178,000.73 2.9

Restaurant and merchandise revenue 15,237,492.30 37.1 15,003,017.63 37.0

Lodging revenue 22,465,803.35 54.6 22,228,349.72 54.8

Other service revenue 584,731.45 1.4 586,846.61 1.4

Service and lodging revenue 11 23,050,534.80 56.1 22,815,196.33 56.3

Annual membership subscriptions 2,092,371.67 5.1 2,033,816.19 5.0

Single-day membership subscriptions 814,227.35 2.0 706,939.19 1.7

Membership subscriptions 12 2,906,599.02 7.1 2,740,755.38 6.8

Benefactor contributions 48,609.55 0.1 79,704.00 0.2

Earmarked contributions 237,060.99 0.6 361,995.32 0.9

Free contributions 10,000.00 0.0 0.00 0.0

Benefactor contributions 13 295,670.54 0.7 441,699.32 1.1

Franchise fees 181,778.85 0.4 186,210.24 0.5

Administrative contribution, related parties 78,000.00 0.2 70,000.00 0.2

Miscellaneous operating revenue 37,700.60 0.1 33,570.56 0.1

Other operating revenue 297,479.45 0.7 289,780.80 0.7

Allowances -415,894.77 -1.0 -416,470.39 -1.0

Commissions, credit cards and REKA -206,924.78 -0.5 -225,410.11 -0.6

Reservation provisions -65,920.02 -0.2 -65,828.73 -0.2

Losses from receivables 10,596.59 0.0 -56,917.73 -0.1

Decreases in revenue 14 -678,142.98 -1.6 -764,626.96 -1.9

Operating revenue 41,109,633.13 100.0 40,525,822.50 100.0

From 1 January to 31 December Notes in 2010 2009

Operating expenses

annex in CHF in % in CHF in %

Restaurant expenses -3,957,076.94 -9.9 -4,004,335.19 -9.9

Merchandise expenses -1,095,286.27 -2.7 -941,911.80 -2.3

Material expenses -605,119.21 -1.5 -595,625.41 -1.5

Third-party services -574,379.53 -1.4 -667,089.82 -1.6

Expenses for materials, merchandise and third-party services 15 -6,231,861.95 -15.2 -6,208,962.22 -15.3

Wages -15,305,602.30 -37.2 -14,759,508.79 -36.4

Social benefits -2,360,982.90 -5.7 -2,388,245.40 -5.9

Other personnel expenses -533,196.83 -1.3 -468,189.75 -1.2

Work services, third-party -719,860.35 -1.8 -685,424.65 -1.7

Personnel expenses 16 -18,919,642.38 -46.0 -18,301,368.59 -45.2

Rental and leasing expenses, third-party -480,846.72 -1.2 -438,601.15 -1.1

Rental and leasing expenses, related party -8,522,008.15 -20.7 -9,197,267.00 -22.7

Other facility expenses -36,993.15 -0.1 -29,689.70 -0.1

Maintenance of buildings and installations -615,210.65 -1.5 -522,634.95 -1.3

Employee contributions, lodging 586,977.06 1.4 550,899.10 1.4

Facility expenses 17 -9,068,081.61 -22.1 -9,637,293.70 -23.8

Maintenance, repairs, replacements and leasing -822,271.70 -2.0 -708,086.76 -1.7

Vehicle and transport expenses -138,400.98 -0.3 -140,418.55 -0.3

Property insurance and taxes -273,543.30 -0.7 -262,792.95 -0.6

Energy and disposal expenses -1,793,199.62 -4.4 -1,826,304.63 -4.5

Administrative expenses -1,445,900.73 -3.5 -1,329,849.93 -3.3

Advertising expenses -1,281,349.36 -3.1 -1,033,761.36 -2.6

Miscellaneous operating expenses -80,460.71 -0.2 -43,297.46 -0.1

Other operating expenses -5,835,126.40 -14.2 -5,344,511.64 -13.2

Depreciation 4 -589,287.59 -1.4 -474,646.15 -1.2

Operating expenses 18 -40,643,999.93 -98.9 -39,966,782.30 -98.6

Operating result 465,633.20 1.1 476,139.92 1.4

Result due to disposal of tangible assets 2,006.85 0.0 0.00 0.0

Financial expense -133,996.86 -0.3 -59,246.51 -0.1

Financial revenue 85,725.20 0.2 149,790.48 0.3

Financial result -48,271.66 -0.1 90,543.97 0.2

Regular annual result 419,368.39 1.0 566,683.89 1.5


Cash flow statement

From 1 January to 31 December 2010 2009

Funds from equity financing


Opening balance

in CHF


in CHF

Internal fund

transfers in CHF

in CHF in CHF

Annual result 419,368.39 622,882.69

Depreciation 589,287.59 474,646.15

Allowances for inventories -7,510.00 128,615.00

Allowances for financial assets 0.00 2.00

Allowances, earmarked loans to related parties 29,070.00 29,070.00

Creation/liquidation of provisions 0.00 -40,000.00

Earmarked contributions for climate projects 0.00 -32,743.05

Increase/decrease in accounts receivable trade -106,010.00 42,034.98

Increase/decrease in other receivables -320,537.95 44,099.65

Increase/decrease in inventories 37,555.88 85,455.14

Increase/decrease in prepaid expenses 31,529.03 -63,235.70

Increase/decrease in accounts payable trade -1,654,806.85 -1,695,172.90

Increase/decrease in other liabilities -23,793.66 -9,224.75

Increase/decrease in deferrals 18,045.46 -2,178.90

Cash flow from operating activities -987,802.11 -415,749.69

Investments in tangible assets -819,273.80 -383,443.00

Disposals of tangible assets 5,407.50 0.00

Investments in financial assets -200.00 0.00

Disposals of earmarked loans to related parties 60,000.00 60,000.00

Cash flow from investment activities -754,066.30 -323,443.00

Change in liquid assets -1,741,868.41 -739,192.69

Balance of liquid assets on 1 January 9,096,054.65 9,835,247.34

Balance of liquid assets on 31 December 7,354,186.24 9,096,054.65

Change in liquid assets -1,741,868.41 -739,192.69

Statement of variation in capital


in CHF

Closing balance

in CHF

Capital as at 1 January 2003 1,465,631.02 0.00 0.00 0.00 1,465,631.02

Acquired free capital 1,990,629.51 0.00 622,882.69 0.00 2,613,512.20

Free funds 0.00 0.00 0.00 0.00 0.00

Annual result 622,882.69 419,368.69 -622,882.69 0.00 419,368.39

Organisational capital 4,079,143.22 419,368.39 0.00 0.00 4,498,511.61

Annex to the annual financial statement


The Swiss Youth Hostels’ accounting complies with the Swiss GAAP FER professional recommendations and gives a true and fair view of

the assets, liabilities, financial position and profit or loss.

The 2010 annual financial statement was prepared in accordance with the Swiss GAAP FER 21 professional recommendations for charitable,

social non-profit organisations.


The Swiss Foundation for Social Tourism, the Foundation for Youth Hostels in Switzerland and Hostelling International Marketing GmbH

are deemed to be related parties. All substantial transactions are disclosed in the annex to the annual financial statement.

No contractual relations of any sort exist with members of the executive board of the Swiss Youth Hostels, the trustees of the Swiss Foundation

for Social Tourism, the trustees of the Foundation for Youth Hostels in Switzerland and Hostelling International Marketing GmbH.


Liquid assets

Liquid assets include cash on hand, postal cheque and bank account balances as well as cheques assessed at their nominal values. Foreign

currency balances are converted using the end-of-year conversion rate of the Swiss Federal Tax Administration.


Receivables for services provided to third parties are after discounting the necessary allowances for del credere risk.


Inventories are valued at cost prices or lower market prices. The goods risk is taken into account with an allowance of 20% of the respective

year-end balance.

Tangible assets

Valuation occurs at procurement costs minus any applicable business depreciation. Depreciation is calculated on a straight-line basis

with the following useful life:

Machines and equipment 8 years

Furniture 8 years

Small items 3 years

IT 3 years

Vehicles 5 years



1. Accounts receivable trade

In the del credere accounting, receivables that were older than 60 days on the balance sheet date were value-adjusted in full, while the

remaining receivables were adjusted at a flat rate of 5%.

The receivables from related parties include essentially receivables from the Swiss Foundation for Social Tourism.

2. Other accounts receivable

The other receivables include CHF 418,301 advance payments to suppliers. Suppliers’ invoices which concern the year, following the period

under review, were paid in the period under review.

3. Inventories

Risks associated with the storage of goods were valued in the amount of 20% of the goods inventory as at the end of the year, and were

deferred in full as an allowance.

4. Tangible assets Book value

as at 01.01.


Acquisitions Disposals Depreciation Book value

as at 31.12.

Vehicles 106,190.60 57,342.00 2,640.00 42,256.60 118,636.00

IT 137,506.50 296,910.00 10.00 209,240.15 225,166.35

Machines/equipment 232,197.25 93,345.00 0.00 72,388.44 253,153.81

Furniture 488,945.30 89,539.80 0.00 124,115.10 454,370.00

Small items 71,086.00 282,137.00 2,757.50 141,287.30 209,178.20

Tangible assets 1,035,925.65 819,273.80 5,407.50 589,287.59 1,260,504.36

5. Financial assets

In September 2006, Hostelling International Marketing GmbH was founded with its headquarters in Zug. The Dutch hostel association

Stichting Stayokay and the Swiss Youth Hostels each hold a 50% share in this company. The nominal capital totals CHF 20,000, of which

the Swiss Youth Hostels have a share of CHF 10,000. This share is valued at CHF 1 and is included in the holdings of related parties.

Hostelling International Marketing GmbH is an organisation that is barred from full consolidation since it was founded exclusively for the

purpose of providing services to the national youth hostel associations.

6. Earmarked loans to related parties

In 2007, a loan earmarked for Valbella Youth Hostel was made to the Swiss Foundation for Social Tourism. It is amortised yearly by CHF


In 2008, a loan earmarked for the purchase of Davos Youth Hostel was made to the Swiss Foundation for Social Tourism. Regular interest

is paid on this loan and it is amortised at annual instalments of CHF 60,000.

7. Accounts payable trade

The accounts payable to related parties have been settled in full.

8. Miscellaneous short-term liabilities

The miscellaneous short-term liabilities primarily include liabilities to social security institutions.

9. Deferrals

The deferrals of membership subscriptions for the following year come into being owing to the rolling membership year.

10. Provisions

The safeguarding of guarantee risks exists to safeguard contractual relationships.


11. Service and lodging revenue

In 2010, 372,740 guests were accommodated in our own establishments. 746,032 overnight stays resulted from this.

12. Membership subscriptions

The number of members as at 31 December 2010 (relevant date) was 104,663.

13. Benefactor contributions

The earmarked contributions include CHF 237,061 from voluntary CO 2 compensation by the Swiss Youth Hostels’ overnight guests. Half of

the contributions are transferred to the myclimate foundation for financing climate protection projects worldwide and half to the Swiss

Foundation for Social Tourism for climate projects of the Swiss Youth Hostels.

14. Decrease in earnings

The losses from accounts receivable include the reduction of the del credere risk amounting to CHF 30,633.

15. Expenses for materials, goods and third-party services

The expenses for third-party services primarily include expenditures for external laundering and for management of the member database.

16. Personnel expenses

In 2010, 257 full-time workloads were distributed among 395 permanent positions. In addition, 48 temporary employees were employed


17. Facility expenses

The rental and leasing expenses to related parties include the rent payments to the Swiss Foundation for Social Tourism (SFST). In 2010, a

variable rent payment amounting to 2% of the SFST equity capital invested (CHF 1,560,703) was taken into account.



18. Expense for service provision in accordance with Swiss GAAP FER 21 2010

in CHF



in CHF

Operating expenses

Expenses for materials, merchandise and third-party -6,231,861.95 - 6,208,962.22

Personnel expenses -16,685,309.33 - 16,093,392.82

Facility expenses 8,744,173.41 - 9,314,938.15

Other operating expenses 5,098,315.18 - 4,726,685.17

Depreciation -435,113.40 - 358,986.70

Total operating expenses -37,193,773.27 - 36,702,965.06

Administrative expenses

Personnel expenses, administration -2,234,333.05 - 2,207,975.77

Other administrative expenses -1,061,719.42 - 940,182.02

Depreciation -154,174.19 - 115,659.45

Total administrative expenses -3,450,226.66 - 3,263,817.24

Total -40,643,999.93 - 39,966,782.30

Administrative expenses as % of operating revenue 8.4% 8.1%

Fire insurance value of the fixed assets 2010

in CHF


in CHF

Head office furnishings 500,000 500,000

IT, office systems technology, communication technology 833,550 802,000

The other fixed assets are jointly insured within the context of a

joint policy with the Swiss Foundation for Social Tourism for 16,870,000 15,910,000

Accounts payable to pension institutions 2010

in CHF


in CHF

Occupational pension fund Credit balance Credit balance

Compensation to executive board members

In 2010, compensation consisting of fees and reimbursement of expenses was paid to executive board members in the amount of CHF

97,166. CHF 73,414 of this was for the President.

Expense for fundraising

In 2010, no expenditure was incurred for fundraising.

Risk assessment

The executive board and the management have instituted internal precautions in order to ensure conformity of the organisation’s annual

accounts with the applicable financial reporting requirements and to guarantee proper reporting. These precautions relate to modern accounting

systems and procedures as well as the preparation of the annual accounts. During the past fiscal year, the executive board and

the management did not identify any risks which could lead to a lasting or substantial impairment of the organisation’s assets, liabilities,

financial position and profit or loss.

Report of the statutory auditor on the financial statements to the delegate meeting of Swiss Youth Hotels, Zurich

As statutory auditor, we have audited the accompanying financial statements of Swiss Youth Hostels, which comprise the balance

sheet, income statement, cash flow analysis, statement of changes in equity and notes for the year ended 31 December 2010. In

accordance with Swiss GAAP FER the information contained in the performance report is not subject to the regular audit requirement.

Board of Directors’ Responsibility

The Board of Directors is responsible for the preparation of the financial statements in accordance with the requirements of Swiss

law and the company’s articles of incorporation. This responsibility includes designing, implementing and maintaining an internal

control system relevant to the preparation of financial statements that are free from material misstatement, whether due to fraud or

error. The Board of Directors is further responsible for selecting and applying appropriate accounting policies and making accounting

estimates that are reasonable in the circumstances.

Auditor’s Responsibility

Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance

with Swiss law and Swiss Auditing Standards. Those standards require that we plan and perform the audit to obtain reasonable

assurance whether the financial statements are free from material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements.

The procedures selected depend on the auditor’s judgment, including the assessment of the risks of material misstatement of the

financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers the internal control

system relevant to the entity’s preparation of the financial statements in order to design audit procedures that are appropriate in the

circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control system. An audit

also includes evaluating the appropriateness of the accounting policies used and the reasonableness of accounting estimates

made, as well as evaluating the overall presentation of the financial statements. We believe that the audit evidence we have obtained

is sufficient and appropriate to provide a basis for our audit opinion.


In our opinion, the financial statements for the year ended 31 December 2010 give a true and fair view of the financial position, the

results of operations and the cash flows in accordance with Swiss GAAP FER. Furthermore, the accounting records and the financial

statements comply with Swiss law and the company's articles of incorporation.

Report on Other Legal Requirements

We confirm that we meet the legal requirements on licensing according to the Auditor Oversight Act (AOA) and independence (article

728 CO and article 11 AOA) and that there are no circumstances incompatible with our independence.

In accordance with article 728a paragraph 1 item 3 CO and Swiss Auditing Standard 890, we confirm that an internal control system

exists, which has been designed for the preparation of financial statements according to the instructions of the Board of Directors.

We recommend that the financial statements submitted to you be approved.

We further confirm that the regulations of the ZEWO Foundation have been complied with.



Hugo Schmid Annemarie Wüthrich

Audit Expert Audit expert

Auditor in charge

Bern, 12 April 2011 / aw

Enclosures: - Financial statements (balance sheet, income statement and notes)


Executive Board and Management from left to right: Jordan Amaury, René Dobler, Stephan Kurmann, Janine Bunte, Daniel Furrer,

Erwin Roffl er, Fredi Gmür, Markus Egloff, Christoph Müller, Pierre Martin, Ursula Hitz, Thomas Abegg, Stéphane Gendre, Heinz Lüdi

Outlook and priorities for 2011

Tourism is very strong and directly dependent on economic conditions and changes in currency

rates. In the last few months the value of the Swiss franc has risen sharply in comparison

with the euro, the UK pound and the US dollar. This will have a direct effect on

travel and spending behaviour.

As a result, the Swiss Youth Hostels expect 2011 to be a challenging year. However, there

should be a slight increase in total revenue as well as overnight stays. The ambitious building

projects and the need to invest in existing sites assume a slight growth. Attractive offers,

quality assurance measures and consistent implementation of the sustainability

strategy should also ensure a firm foundation for the Swiss Youth Hostels in the future.

The executive board will review the existing network strategy and then define the strategic

concept «Futura 2020». Organisational values, definition of A, B and C locations and also

the further development of our non-profit organisation are considered to be fundamental.

Building priorities for SFST’s own hostels are the new site at Interlaken East, the renovation

and extension of the Berne and Figino youth hostels, the building of a replacement

for the Saanen youth hostel and the building of a new youth hostel at Saas-Fee. Further

improvements to the holiday homes at Pontresina, Rapperswil-Jona and Santa Maria, as

well as a new building at Neuchâtel, are at the planning stage.


Swiss Youth Hostels.

Schaffhauserstrasse 14, 8042 Zurich.

Phone 044 360 14 14. Fax 044 360 14 60.


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