2010/2011 DIREKT – Company information - Jäger Direkt

MAGAZ IN2010/2011
DIREKT – Company information

Thomas Jäger, Franz-Josef Fischer
Both founders and managing shareholders: passionate entrepreneurs.
Dear customers and partners,
Jens Fischer, Head of Purchasing/Manufacturing/Logistics
the next ambitious and on the ball generation
Jäger Direkt ® is the somewhat different manufacturer of electrical products and
systems and provider of services.
We don’t just focus on the products, our customers solution`s are equally
important.
We see our daily challenge as being to “jointly inspire people with heart and soul.”
People are always at the centre of everything we do.
Since our foundation at the end of the 80s trust, reliability and sustainability have
also been our top priority. In this way we also want to develop as a medium-sized
enterprise integrating the next generation.
We look forward to being jointly successful with you in the long-term and to having
fun DOING this! We are happy to commit ourselves and our team to this every
day.
Thomas Jäger Franz-Josef Fischer Jens Fischer

Our values Company philosophy
• Reliability
• Trust
• Openness
• Honesty
• Appreciation
• Gratitude
• Humanity
Our mission statement - taken from the principle of cause and effect
The jointly inspire people
with heart & soule!
• I am an entrepreneur in an enterprise
• I inspire customers und suppliers
• I choose my attitude every day
• I spread joy to others
• I accept responsibility

MAGAZINE
Content
Who is Jäger Direkt 6
...the somewhat different manufacturer of
electrical products
Brief history of success 8
...an electrical world of experience emerges
International setup 10
“Made in Germany” breeds global enthusiasm
People at the centre 12
Careers at Jäger Direkt – varied and
future-orientated
Jäger Direkt – that’s us 14
Staff focus
Is there a formula for success? 16
From normal customer to
consumer council
Success needs performance 18
Top performance – everything from one source
Success needs quality 20
Quality brands by Jäger Direkt
Quality needs brands 22
Profitable products direct from the manufacturer
Success needs service 24
Jäger Direkt services
Success needs support 26
More than 1000 pages of sales documents
Well planned – project up and running 28
Project support by Jäger Direkt
Social engagement 30
Make the future possible … on your own doorstep
and all over the world

6
Who is Jäger Direkt?

of electrical products and systems and provider of services
DIRECT and EXCLUSIVE to the specialist electrical trade!
Our aim!
More orders and higher returns
for our customers!
7

Brief history of success
8
Foundation in Fürth
in Odenwald.
Development of own
production
Constant company
expansion specialising in
the areas of production and
logistics. The start of our
“gut drauf ® ” (on the ball)
company philosophy.
Merging of all warehouses
total storage area of 6,000 m².
Staff: 65 (1 apprentice,
launch of own training
programme)
Foundation of first company
abroad: Jäger Direkt Austria.
Staff: 73 (7 apprentices)
New record: more than
1,200 customers making
purchases in one day. Staff:
99 (14 apprentices)
Foundation of another
company abroad: Jäger
Direkt The Netherlands.
Staff: 113 (18 apprentices)
Awards: “Medium-sized
Enterprise Grand Prize”,
“Apprenticeship Ace”,
“1 st Prize Freedom and
Responsibility 2006” Further
expansion of production.
Staff: 144 (26 apprentices)

Expansion of logistics
with efficient conveyor
technology.
Award in “Germany’s
Customer Champions”
competition for the best
business customer concept.
Production expansion. Staff:
179 (39 apprentices)
Quality manufacturing
in accordance with ISO
9001. Awards: Apprentice
Ace, Germany’s Customer
Champion, top 3 in
Entrepreneur of the Year
Now: planning started for a
development, production,
logistics and presentation
centre over a total of 45,000
m² - an electrical world of
experience emerges.
An electrical world of experience emerges
An electrical world of experience
is emerging over a total area of
45,000 m².
This will make technology and its
benefits tangible and allow our
customers to experience them.
From transparent production and
customer individual manufacturing
to a practical centre of experience.
A place emerges where electrical
solutions will inspire and captivate
people.
A place that redefines the occupation
and makes it transparent, in
which the enormous additional
potential for the specialist electrical
trades hides in simple retrofittable
and affordable convenience for
intelligent building services.
This centre is being planned and
built especially for the specialist
electrical trade. They should have
the chance to present state-of-theart
technology to their customers
partners and staff.
9

10
International setup

Made in Germany breeds global enthusiasm!
Product quality and the company concept have become
successful internationally.
In the last few years companies have been founded abroad
in Austria, the Netherlands and the Middle East, while export
has been expanded to over 15 countries.
Jäger Direkt
Germany
We are looking for partners
Jäger Direkt
Austria
Jäger Direkt
The Netherlands
Jäger Direkt
Middle East
In the interest of international market development we are looking
for more partners, who are interested in taking over as local agents
for the Jäger Direkt brands.
www.jaeger-direkt.com/partner-search
The wide acceptance of the concept, also outside of
Germany, shows us that good quality brands and a high
degree of reliability are, more than ever, in demand all over
the world. Attractive markets are also emerging due to
heightened sensitivity about everything concerning energy
efficiency.
11

People at the centre
“To jointly inspire people with heart and soul!”
What does Jäger Direkt’s vision mean in everyday life?
12
Each member of staff is able and willing to make the most
of their talents in our company! We see it as our mission to
also foster this through complementary training and further
development measures.
Our aim is to create a feeling of wellbeing where members
of staff can develop and happily contribute their creativity,
commitment and passion.
The company values of appreciation, gratitude and humanity
are especially important to us as these are, the basis for
respectful and helpful social interaction in both, our company
and in society.
Family -
welcome!
Our goal:
The most family friendly
company by 2013!
It is our deliberate intention to set new
standards, and with our staff to jointly
develop solutions for everything around
family, job and career.
Franz-Josef Fischer is searching out talent with a passion

Fokus on talent
Careers at Jäger Direkt: varied, future-orientated and on the ball.
As we also intent to grow in future, our team constantly needs reinforcement,
from product managers to customer advisors and engineers.
Jäger Direkt’s concept for success is incredibly simple. We recognise our staff’s talent, encourage this, and thereby
deliberately invest in people. Any talent is in the right place at our company.
Award-winning training: exciting, success-focused and quite simply “totally awe inspiring”
Wholesale and export traders
Electricians & mechatronic engineers
Warehouse logistics specialist
IT specialist
Industrial engineer (vocational university studies in
industrial engineering, commerce & logistics)
Request now. Item No.11.08
We recognise and support the skills of every single
individual on their way up the career ladder.
If you would like to find out more about careers and training,
contact our personnel team in confidence.
www.jaeger-direkt.com/karriere.de
Already awarded twice as Germany’s
best training programme
Marita Klein, Training Coordinator and
Kristin Forth, Head of Personnel (from left)
13

14
Jäger Direkt -

... unashamedly
on the ball!
15

... over 20,000 specialist electrical companies says
How closely can you work together with us? From normal customer to consumer council.
Customers
Specialist electrical companies
from the electrical and information
technology trades.
Active partners
Active partners are our partner
companies on site. We include
these in our nationwide buyer’s
guide and forward all enquiries
to them from their
corresponding regions.
Concept partners
Concept partners are qualified
specialist electrical companies
purposefully selected by us
who actively cultivate their
market with Jäger Direkt
brands. Concept partners are
at the same time also active
partners.
Consumer council
The members of our consumer
councils are specialist electrical
companies selected by us
who advise us on everything
to do with the further development
of our products, services
and market cultivation.
17

For first class work you need solid, faultless product
quality. Only then do you have a guaranteed stable
basis and are in a position to inspire your customers
and develop good customer loyalty in the long-term.
Therefore with Jäger Direkt quality brands we rely on
proven manufacturing, Made in Germany, with up to
10 years guarantee, one-off testing, VDE, TÜV/GS etc.
For greater mutual success with quality brands!
Your core expertise is electro-technology;
to be able to display this to your customers we
support you with a complete marketing package for
a professional company image. We also offer you an
incredibly extensive range of options.
For greater success with targeted sales support!
18
more on page 26
more from page 20 onwards
Success needs
faultless quality products with
and maxim
Challenge me and don’t

Ilona Anna Di Gangi
Regional attendant
Postcode area
60,61,65
the most comprehensive service
um reliability
settle for less than the best!
more on page 24
Your customers will not only be happy in future, they
will be delighted. This also means that in reaching this
goal you need a significantly better service from your
supplier in future.
Therefore we do not only want to satisfy you with
probably the most comprehensive service package
in the whole industry, but also delight you!
For greater mutual success with top service!
more on page 28
Your customer expects you to
always be 100% on top of the subject.
But how are you supposed to do that with
several hundred thousand products?
For this reason our technicians and engineers are at
your side with practical advice and assistance during
project planning. We advise you with our project support
during all stages of planning through to start-up and
documentation.
For greater success with targeted project support!
19

20
Success needs
“I can rely 100% on the quality brands from
Jäger Direkt!
I was also sceptical for a long time and initially I found it difficult to buy froma new
manufacturer. From today’s point of view however I must say I should have done
it much earlier. As a supplier who exclusively cultivates the market using specialist
electrical companies, noticeably produces more orders for us with good margins.
In the long-term this makes them the perfect partner for us in a market which
is becoming tougher and tougher. In my opinion the service is unrivalled
throughout the industry, Jäger Direkt sets new standards. I am sure
that this is because the company wants to continue to grow and
this can only be an advantage for the specialist electrical trade.”
Master electrician Werner Volk
Elektro Volk . 64720 Michelstadt

Jäger Direkt ® has about 7,500 products to offer you. Of these
approx. 4,000 are from our own production and approx. 3,500
products from other well-known manufacturers.
Aim: To complement our quality brands with useful products for
your everyday needs and to thus offer you an even better service.
Jäger Direkt brands
Quality products from other manufactorers
Your advantages when buying Jäger Direkt ® brands
• You can get everything from one source – from product
development to direct delivery to the building site, quick and
reliable! As you are buying directly from the
manufacturer.
• You can secure higher margins and good customer loyalty,
as our brands are marketed exclusively by
specialist electrical companies.
• You can work with particularly installation and user friendly
products as we jointly develop these with electricians.
Purchasing
catalogue with
about 5,000
products.
Request your free
catalogue now
• You will receive guaranteed quality. Our active quality assurance
from individual testing to building site compliant packaging to
test and safety marks guarantees this.
• In addition we also issue up to 10 years warranty, availability
guarantees and an appropriate replacement part service on
many of our products.
• We are increasingly pointing out on safety product packaging
and instructions for use that the products must
only be installed by specialist electrical companies.
21

Quality needs
Request your free
sales brochure now!
Item No. 10.10
Your building blocks for building intelligence
and active climate protection
Request your free
sales brochure now!
Item No. 10.02
22
OPUS ® - building services engineering
... from socket to intelligent building services
OPUS ® : quality brand and complete systems for
intelligent, eco-friendly and health conscious building
systems engineering. Particular focus on retrofitting and
extension in existing buildings.
An open system of the latest generation.
With OPUS ® you can count on
• brand quality - Made in Germany
• availability guarantee + replacement part service
• maximum future reliability
... and always just that bit more favourably priced
®
OPUS
greenNet
Simply retrofit
building intelligence
ECOVOLT ® - energy regulator
ECOVOLT ® : quality brand for sustainably saving energy
and CO².
With the ECOVOLT ® energy regulator you can rely on
energy efficiency and safety.
• Active climate protection
• Reduction in electricity costs
• Reduction in operating costs
• Up to 20% increase in end energy
efficiency
ECOVOLT ®
All other energy saving measures can also
be added afterwards.

VOTHA ® distributor
Individually tested safety distributor - Made in Germany!
VOTHA ® : quality brand of wall-mounted distributors. From
standard to project specific special designs of the highest
standard industrial quality – everything is possible!
Europe’s quickest distributor!
Enquiry today – quotation today –
order by 5.00 pm – dispatch today.
We manufacture project specific special types
within 24 hours!
VOTHA ®
SIROX ® mobile power supply
SIROX ® : quality brand for professional building site mobile
power supply. Individually tested brand quality, Made
in Germany, combined with all kinds of special designs.
SIROX ®
JUMBO ®
JUMBO ® - the individually tested
industrial safety cable reel with
10 years full guarantee!
Recommended by the employer’s
liability insurance association!
Request your free
sales brochure now!
Item No. 10.11
Request your free
sales brochure now!
Item No. 10.06
23

24
Success needs

A small selection of our services
Our entire service package in the
meantime encompasses way over
100 points with which we save your
effort, time and money and of course
also inspire your customers ...
Support service
• You are personally supported by a permanent contact
partner.
• You can reach us in person on Mon-Fri from 7.00am to
6.00pm and on Saturdays from 10.00am to 1.00pm.
• We are also available 365 days / 24 hours at
www.jaeger-direkt.com, and by email or fax.
Availability service
• All catalogue items are immediately available from stock.
• Orders received by 5.00pm, will be dispatched on the
same day.
Completeness guarantee
• You receive all catalogue items immediately and
completely in one delivery – no part, or subsequent
deliveries.
This gives you a significant competitive advantage and
saves time and money.
• If we should not manage this on one occasion you
are notified immediately and if needs be provided with
suggestions of alternatives.
Price service
• There are online rules for our quality brands. We do not
allow our quality brands to be offered at lower prices on
the internet. You should be able to use the recommended
sales price without fearing that your customers could
compare your prices online and find significantly lower
prices.
Exclusivity service
UNIQUE
in the industry
NEW + UNIQUE
in the industry
• We directly and exclusively supply specialist electrical
companies. Our motto is:
keep your hands off our customers’ customers!
Replacement part service
• Our aim: all replacement parts for all products.
Please contact us directly!
Training service
• We offer an extensive training programme which will keep
you constantly up-to-date.
Returns servic
• Purchase without any risk – with us you have a right of
return with full money-back guarantee. You do not have
to state any reasons for this.
• Returns are collected by us at our expense – just give us
a call.
• Same-day processing – not just of orders but also credit
notes.
• We guarantee that credit notes are produced immediately
after receipt and checking of goods. This means in case
of complaints or returns you get your money back as
quickly as possible.
Technical service
• On request you will receive all relevant datasheets
including existing test marks, standards and detailed
information for all our products.
• Using our technical hotline you are directly connected to
our technicians, master electricians and engineers, who
will be happy to answer all your questions.
• You can get the instructions for use and datasheets as
downloads (even many years later) for all our products
Special service
We cannot relieve you of all your work but
we can do everything to make it as easy as
possible. Please have a read, you will be
surprised.
it does not get
BETTER than this!
it does not get
QUICKER than this!
• Europe’s quickest distributor! We manufacture project
specific special types of our wall-mounted distributors
within 24 hours for you. Send us your enquiry!
25

Success needs
More than 1,000 pages of free sales documents ...and our
own catalogue
“We have been working together
for almost 20 years. Back then
Jäger Direkt was our insider’s
tip, today they are one of the
suppliers who we no longer
want to do without. The right
partner for us, especially in
troubled times!“
Ulrike Knies + Team,
ELT-POINT Knies GmbH,
67547 Worms
26
Customer specific
designs possible!

Marketing support
Our marketing department will be happy to support you, from
free tips to targeted new customer acquisition campaigns to
your overall market image.
We can provide you with advertisement templates or letters
to address your customers.
As an active or concept partner you are our main contact
partner for consumer communication in your region!
Are you already an active partner?
Pre-marketing
We always advertise our quality brands, for you as premarketing
targeted at the end user market, with reference to
you as electrical trader in our buyer’s guide. w
Contacts and public relations work
We will support you in communicating with your regional
press for example with amongst other things the drafting of
press releases.
We can help you with regional sponsoring, e.g. of your home
sport’s teams.
Events service gut drauf ® (on the ball) - factory
We will gladly help you to plan and host events,
whether for an anniversary, trade show, open
day or campaign day.
We are happy to support e.g. with promotion vehicles,
bouncy castle, juice bar, wheel of fortune and lots more.
gut drauf ® (on the ball) promotional articles
gut drauf ® is a Jäger Direkt ® registered trademark.
Use the variety of possibilities associated with this to be
remembered by your customers with humour and thus
“leave behind a positive vibe”. Using these you will also build
up additional sympathy points for your company with your
customers.
On request you can also have your company name/logo
added to many articles – just ask!
More information can be found at:
www.jaeger-direkt.com/gutdrauf-fabrik
27

28
Our project support
Well plant - up and running ...
With Jäger Direkt ® you have a partner who you can rely on, also with
projects. We support you from tender preparation to project related
training and planning support to start-up support on site at your
customers. You are free to think and gain valuable time….

Targeted support exactly where you need it.
• Our technicians and engineers support you with practical
advice and assistance with your project planning, from
tender preparation to design planning.
• Our project support can assist you in all stages of the
project from planning to design and start-up to
documentation.
• We are happy to provide you with sample texts to be
used into tenders or proposals.
• At project level we are happy
to offer you and your
customers suitable leasing
offers.
• For even quicker and more efficient
installation on the building site we also manufacture
project specific pre-assembled items for you.
Please contact us!
Project support using for example OPUS ® - intelligent building services engineering
Your customer has a project/building project
Greater
efficiency on
the building
site
OPUS ®
greenNet
YOU pass the plan (best of all in PDF format) with your
customer’s expectations and all necessary information
to us, should you not wish to do the planning
yourselves.
WE compile a customer compatible offer for you including
service description and detailed planning.
Focus: introduction to intelligent building services
engineering – affordable, controllable and profitable. We
are happy to work together with your planning department.
YOU discuss further action with your customer using
the documents.
WE support you, if you wish, with installation and also
start-up. In this way we jointly guarantee that the planning
project is 100% implemented. The aim is an enthusiastic
customer who recommends you to others.
29

“If we don’t, then who will”, who else will create future
prospects for our children, our youth in Germany? The
Strahlemann Initiative was founded in 2002 under this
motto.
The national muti-award winning project “Jobs for Young
People” has been setting standards since 2003 and for
young people is opening up the possibility of a future worth
living.
30
in Deutschland
500 success stories have been supported so far with respect,
the targeted promotion of talent and involvement of parents,
schools, mentors and business.
The Strahlemann Foundation was set up in 2008
spearheaded by Jäger Direkt shareholders and another 50
founding patrons.
www.strahlemann-stiftung.de

Make the future possible … on your own doorstep
You can also find your skilled personnel of tomorrow using
“Jobs for Young People” and raise young people’s selfesteem
and promote talent.
Prominent ambassadors support these projects with total commitment!
Nicole Reinhardt,
Olympic champion in
Canoe racing, after a
workshop day at her
former school
“It was great fun being with the students. I am definitely
going to come again. It was very special for me as I used to
attend this school myself. I hope that I was able to motivate
the students to believe in themselves and to never give
up.”
...and all over the world
Art-Nr. 09.10
Discover the unique
possibilities for opening
doors to a bright future for
“children and young people”,
e.g. with projects in Portugal,
India and Brazil.
www.strahlemann-Initiative.de
You can also order the Strahlemann
2011 calendar today, a special
work of art which will bring great joy
to your customers, friends and
acquaintances..
To jointly
make things
happen
Timo Hildebrand,
Bundesliga
goalkeeper and
official Strahlemann
ambassador
“I can completely and totally identify with the aims, particularly
as one of the projects is running very successfully at my
former school, the Alfred Delp school in Lampertheim. I
therefore decided to support the ideas and campaigns
as much as I can. I am one hundred percent behind
Strahlemann.”
Franz-Josef Fischer, Managing Director of
Jäger Direkt and President of Strahlemann
31

Our acceptance into the book of “DREAM COMPANIES
– and their secret” shows that we have successfully
been on the right path for 20 years.
JÄGER DIREKT
Jäger-Fischer GmbH & CO. KG
Hochstraße 6
D-64385 Reichelsheim
Nähe Frankfurt am Main
Tel.: 0 61 64 - 93 00 50
Fax: 0 61 64 - 93 00 69
E-Mail: info@Jaeger-Direkt.com
Jäger Direkt GmbH Austria
Fiecht Au 32
A-6130 Schwaz-Vomp
Nähe Imsbruck
Tel.: +43 (0) 52 42 - 63 700 - 0
Fax: +43 (0) 52 42 - 63 700 - 50
E-Mail: info@Jaeger-Direkt.at
Jäger Direkt Nederland B.V.
Struikhei 39a
NL - 4714 VC Sprundel
Nähe Rotterdam
Tel.: +31 (0) 1 65 - 38 04 90
Fax: +31 (0) 1 65 - 38 04 95
E-Mail: info@Jaeger-Direkt.nl
IN
Jäger Direkt Middle East
Nuuon Trading LLC.
P.O. Box 36913 . AE - Dubai,
United Arab Emirates
Tel.: +971 (0)50 7250 511
Fax: + 971 (0) 4 367 9982
E-Mail: info@nuuon.com
www.jaeger-direkt.com