October 2011 Issue - Costa Calida Chronicle

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October 2011 Issue - Costa Calida Chronicle

Photo: Mark Stocks

Copyright: www.markstocks.com

Domestic tourism, with Madrid at the helm,

remains the main source of visitors

Mazarrón is getting very favourable results

in the arrival of tourists to the municipality

this summer. According to data compiled

by the Offi ce of Tourism of Puerto de

Mazarrón, during the months of July and

August, the township has experienced

considerable growth in terms of tourist

arrivals, from visitors to their of offi ce

totalling 2524 in 2010 and 2929 to 2011.

This represents an increase of 16%

of tourists compared to last summer.

The domestic market remains the

main source of visitors as it represents

45% of the total with foreign tourists

accounting for 31% of the total,

including the strong presence of

English people, French and German.

Finally, the remaining 24% visitors

are from the region of Murcia.

It must be mentioned that the regional

press has done a survey which shows

that the number of tourists has increased in

Mazarrón, although the time spent in hotels

has decreased. The average occupancy rate

could be around 90% in August, 15% more

than in July, although the average stay

has decreased to 4 days. There are more

visitors but less time spent in our town.

This fi gure, which may seem negative, has

been described by the Mayor of Mazarrón,

Ginés Campillo, “favourable and positive

since, although tourists are here less time,

this rotation is what causes them to spend

more in restaurants and shops in the

municipality than those who are here for

15 days or a whole month. These tourists

generate increased consumption and

therefore improve the service economy.”

In fact, retailers and restauranteurs are

calling the summer campaign “better than

expected”, especially during the month of

August. They highlighted the signifi cant

improvement that has occurred in the

cleaning and waste collection conducted

by the City, which meant “a better

image for tourism, which has recovered

despite the current economic crisis “

It has also helped improve the image the

activities planned by the Department of

Tourism and Celebrations, among which

included summer school for children that

was developed in Playa del Castellar, hiking

trails and cultural activities in August.

Also, Mazarrón has been promoted at the

fair “Marquis of Vélez” in Velez Blanco and

the “Med Cup” of Cartagena, which has

fostered a positive image even more

in the municipality. In both places

there was a stand with information

on our coastline, the Route of the

Watchtowers and diving activities

that can be enjoyed along the Bay.

In short, the improvement in both

the arrival of new tourists and

promotion that´s take place outside

the municipality, is given “the

commitment of the government

team today is one of the key

sectors for economic recovery of the

municipality as is tourism,” Ginés Campillo

pointed out. The mayor has stated “We will

continue in this line so that the tourists keep

coming to Mazarrón in the coming months.

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Page 69

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