Samsung Mobile PCs for the Transformed Workplace

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Samsung Mobile PCs for the Transformed Workplace

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SAMSUNG MOBILE PCs FOR THE TRANSFORMED WORKPLACE

Developing Mobile PCs That Inspire

Employee Performance and Success


TRANSFORMATION OF THE WORKPLACE UNDERWAy

Businesses face one of the most challenging and dynamic market environments in a generation. The current economic

environment is requiring companies to reduce costs and increase productivity in every aspect of their operations. Customers

are demanding higher value while placing downward pressure on prices. And technology advances are driving rapid changes

throughout the value chain.

As a result, the workplace is undergoing a major transformation. Rigid departmental silos are yielding to flexible teams that

collaborate across departments, supply chains, and geographies. The traditional single-location, fixed-office workplace is

transitioning to multi-location workspaces including home, office, customer site, and on-the-road. Cloud and Software-as-a-

Service (SaaS) computing are also enabling an “always on, always connected” work style. The workplace has transformed

more in the past decade than it had in the preceding 50 years.

Employees are on the Move

In order to provide employees with the productivity tools for the transformed workplace, companies are shifting from

traditional desktop PCs to mobile PCs. “Three years ago, 30% of our employees were issued notebooks and now we’re at 60%

notebooks – it’s a huge transformation,” notes the CIO of a global professional services company.

According to a survey of CIOs by Gartner, 61% of CIOs

responded that their company is improving employee

mobility capablilities.

36%

3%

61%

Improving Mobility

Businesses are investing to improve employee mobility.

- Source: Gartner CIO Survey

Maintaining Mobility

Reducing Mobility

And while smartphones and tablets have gained in

popularity, the notebook PC remains the essential

productivity tool. It is used to collaborate with customers,

suppliers, partners, and colleagues. It is used at the office, in

the home, and on-the-go. It is used for communication and

computation; for conducting research and analysis; for data

input and report output.

According to IDC, less than 10% of tablets in the workplace

are used to replace a notebook PC – the other 90% are

complementary secondary devices for browsing and media

consumption.

9.5%

90.5%

Used in addition to

notebook

Used as replacement for

notebook

Research shows that tablets are not replacing notebook PCs.

- Source: IDC

Why? Because a notebook PC delivers powerful computing

and an easier interface for office productivity input while

working with documents, spreadsheets, ERP applications,

and presentation.

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The IT Balancing Act

Traditionally, the IT department had near complete control in selecting the end-client computer, and employees had very little

power to influence the choice. With a desktop PC hidden under a desk, employees were not concerned about form-factor as

long as the PC worked. But with the transition to mobile computing, the notebook is more prominent and noticed. And it’s

used outside the confines of the office space. It says something about its user. It is a status symbol – an extension of the

employee’s own persona and sense of style.

At the same time, employees have access to consumer-class notebooks at home which are often more powerful and have more

features than the company-issued notebook. Employees don’t want boring and clunky machines. They want sleek, thin and light

notebooks with features they already enjoy with their personal devices. So employees are demanding that their IT departments

either provide similar notebooks or allow their personal devices to be used at work. This Bring Your Own Device (BYOD) trend has

significant IT implications for network security, data protection, and support. At the same time, IT has to ensure any companyissued

notebook PC meets business and operational requirements, including:

• Up-to-date technology and features suitable for the user

• Enterprise-grade security features to protect company data

• High quality construction to minimize IT support and maintenance

• Competitive pricing and low cost of ownership

• Fast RTS (Return to Service) infrastructure so employees don’t lose productivity

• Trusted and responsive vendor with a long-term commitment to their business

Balancing these IT requirements with employee needs has been a challenge for most IT departments because few mobile PC

vendors have the capability to provide notebooks that meet the needs of both IT and employees. Until now.

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SAMSUNG’S INNOvATIvE APPROACH

An Innovative Approach to Building World-Class Mobile PCs

Samsung is the largest technology company in the world and has a proven track record in bringing breakthrough innovation and

stunning design to various electronics sectors. For example, over the past decade, Samsung has emerged as the leading TV and

computer monitor brand. In just five short years, Samsung has risen to the top spot in mobile phones.

Now, Samsung is taking a fresh approach to business notebooks and is already one of the fastest growing PC brands in the world.

What’s the secret to Samsung’s success? It’s actually quite simple. Unlike most PC vendors, only Samsung designs, engineers

and manufactures business notebooks in-house. This vertically integrated approach provides greater design flexibility, more

innovative engineering, and higher quality manufacturing. Thousands of dedicated product designers, electrical engineers,

software developers, quality assurance technicians and manufacturing associates work together every day to deliver worldclass

notebook PCs that delight employees and surpass IT requirements.

Breakthrough Design

All Samsung notebook PCs are designed in-house by a

team of accomplished designers and engineers at seven

centers around the world.

L.A

LONDON

MILANO

DElHI

KOREA

TOKYO

SHangHaI

Samsung’s global network of design, research and development centers

The design centers enable Samsung to take advantage of

the best design talent and incorporate regional preferences

into notebook PC designs. As a result, Samsung leads the

industry in breakthrough design.

The sleek Series 9 notebook is a great example of great

design and innovation. It is the world’s lightest and

thinnest notebook.

Samsung designers are passionate about beautiful design

and how users will interact with the notebooks. “We strive

to develop notebooks which employees want to own for

a long time and are happy to work with every day,” says

Series 9 designer Jung-Hwan Hong. “When we set out to

build the world’s thinnest Ultrabook, the inspiration for

the shape was a gently folded sheet of paper – thin and

lightweight with a beautiful curve. The gentle fold gave us

an insight to create a super-thin edge and a slightly wider

back so that we could bring natural, organic beauty to the

design while creating structural strength at the fold.”

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Design and Engineering Teams Collaborate Closely

1 Seamless single-shell aluminum upper shell with sand-blasted finish.

2 LCD screen with an integrated thin LGP to minimize thickness.

3 Keyboard with 1.35mm stroke to minimize thickness while still providing good tactile

feedback.

4 Touchpad customized with PET type rather than PCB tpe for 40% more thinness.

5 ~ 6 Precision-cut panels surrounding the keyboard and touchpad.

7 ~ 9 PC’s main board is made from 0.7mm one-sided PCB, for 16% reduction in

thickness. All other parts of the main board, such as USB, audio and video

connectors, have been custom-made to fit into Series 9’s slim profile.

10 Ultra-thin and ultra-small SDD, also helps reduce boot time to less than

10 seconds.

11 Unlike most other ultra-slim notebooks, the Series 9 has two 4mm thin cooling fans.

12

13

14

15

The heat pipe acts to disperse heat from the CPU.

Custom-made and custom-fitted lithium-polymer battery.

The case holds all the components in an optimal layout.

1

The back case is also made from seamless single-shell aluminum.

A strip down of the components in a Samsung Series 9 Notebook.

Since the design and engineering teams work closely,

they are able to push the boundaries in thinness and

weight. “We worked closely with the engineering team to

make dozens of small adjustments to shave a quarter

millimeter here and half millimeter there – through dozens

and dozens of iterations, we were able to lay all the

components in an incredibly tight space,” says design lead

Sang-Won Yoon.

This type of collaborative and constant product

development is difficult for other notebook vendors because

they often outsource core design and engineering to thirdparty

contract design and manufacturing companies.

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2

3

4

7

8

11

13

14

15

5

6

9

10

12


WORLD-CLASS COMPONENTS

Great products begin with great components. And

Samsung is the leader in many of the key components

that go into a mobile PC. For example, Samsung is

the world leader in LCD panels and invests billions of

dollars in R&D and manufacturing facilities. Samsung

produces hundreds of millions of LCD panels for Samsung

televisions, smartphones, tablets, monitors, and of

course notebook PCs. In fact, Samsung panels are used

by many other electronics brands in the computer,

telecommunications, and consumer electronics sectors.

This massive scale enables Samsung R&D to develop

breakthrough innovations like SuperBright displays that

are 40-100% brighter than traditional displays.

In addition to LCD panels, Samsung is the largest maker

of DRAM memory and the second largest maker of optical

disk drives. It is also a top-five maker of hard disk drives

and in the new solid state segment. In fact, up to 75% of

the components in a typical Samsung notebook PC are

actually made by Samsung.

LCD Panel

ODD

Battery

DRAM

Samsung is the global leader in key notebook PC components.

By developing and building most components in-house,

Samsung can ensure component stability, reliability,

and optimal system-level integration. For many large

enterprises with multi-year notebook rollouts, platform

stability ensures that the high-quality components are

consistent throughout the deployment.

There are also product innovation advantages to building

components internally. For example, Samsung has been

building notebook PC batteries since 1970 and is the

world’s No. 1 lithium-ion battery vendor. This leadership

enables Samsung to optimize the battery sub-assembly

and power management software to deliver maximum

battery life.

For example, a close collaboration led to the development

of battery management software that dramatically

extends battery life. While most notebook batteries retain

only 60% of their capacity after just 500 cycles, Samsung

Power Plus Battery technology retains 80% capacity for

up to 1,000 cycles.

Discharge

Capacity

100%

90%

80%

70%

60%

SAMSUNG

Laptop with Power Plus

50%

CONvENTIONAL

40%

0 100 200 300 400 500 600 700 800 900 1000

Times

Number of cycles / Year

Performance of Samsung’s Power Plus Battery technology over a

notebook PC’s lifetime.

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PRECISION ENGINEERING

Samsung engineers its notebook PCs in-house with

a large team of electrical, mechanical and software

engineers tied together by a single mission – to build the

best notebook PCs in the world. The close collaboration

between design and engineering enables new approaches

and breakthroughs. For example, customer insight research

showed that waiting while a notebook boots up or loads an

application was a major pain point for many users.

“We knew that if we could reduce wait time by a minute

a day, that would mean an extra six hours of annual

productivity,” says lead engineer gun-Young Cho. “For a

business with 10,000 employees, that’s 60,000 hours of

extra productivity – suddenly this is not just a user need,

it’s a business imperative.”

Engineering set up a cross-functional team to research and

develop ways to shorten boot and load times. The result

is a suite of software tools called Samsung Fast Solutions.

Many Samsung notebooks wake from sleep in less than 2

seconds and cold boot within 10 seconds.

Boot time comparison between Samsung and conventional models.

another Fast Solutions tool analyzes application usage

patterns to determine most frequently used applications

and load them up to 30% faster.

The in-house design and engineering has also led to

engineering breakthroughs in thinness. Samsung has

an internal engineering standard called NGE (No Gap

Engineering) that strives to take all the gaps and “air”

out of the notebook through the optimal placement of

components and innovated manufacturing processes.

In some cases, components have to be custom built

to meet the NGE principle. And since Samsung has the

internal capacity and resources to quickly build new

components, super thin notebooks can be created that

other vendors simply cannot match.

These are just a few examples of the engineering

breakthroughs that happen every day with an in-house,

dedicated team working closely on meeting customer needs.

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QUALITy MANUFACTURING

Samsung builds business notebooks at its own

manufacturing facilities to ensure legendary Samsung

quality. So it is not surprising that Samsung notebook

PCs achieve some of the best reliability scores of any

manufacturer.

422

255

159

130

Computer Reliability Scores from Rescuecom.

- Source: Computer Reliability Report, 2012/Q2

117 109

SAMSUNG Lenovo Asus Apple Toshiba HP Dell Sony Acer

Like a fine car, Samsung business notebooks are custombuilt

by a few people around a manufacturing cell instead

of a standard assembly line. The cell approach is more

time consuming, but yields higher quality because each

manufacturing associate is personally connected to the

notebook from the ground up.

79

49

28

In addition to the in-house manufacturing, Samsung

conducts rigorous stress tests to ensure that notebook

PCs provide many years of reliability and durability. For

example, the hinges are tested to open and close 25,000

times – the equivalent of opening and closing the notebook

PC 10 times a day for six years. The keyboards are tested to

simulate 10 million keystrokes – the equivalent of 7 years

of continual usage. The notebooks are tested in extreme

heat (60°C/140°F) and extreme cold (-30°C/-22°F) for six

weeks to ensure reliable performance. In fact, Samsung

employs over 63 different reliability and quality-assurance

tests during the development process.

Hinge Test

Key stroke

Climate test

Some examples of Samsung’s quality and reliability testing.

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BUSINESS ADOPTION

Leading Organizations Adopting Samsung Mobile PCs

Organizations of all types are recognizing the advantages of Samsung’s integrated approach to design, engineering and

manufacturing. Independent quality and customer satisfaction surveys consistently rank Samsung at the top. So it is no

surprise that Samsung is now the fastest growing notebook PC brand in the world.

Leading U.S. Bank Outfits Sales Force with Samsung Series 7 Slates

The bank wanted to outfit its 6,000 person sales force with a portable computing device

that could be used to showcase the bank’s products and services with customers. The

bank evaluated several tablet PC models and chose the Samsung Series 7 Slate PC due

to its higher performance and quality construction. The Series 7 Slate PC enables sales

representatives to quickly and easily shift from computing to presentation mode. And since

the slate is Windows®-based, it is compatible with legacy business applications.

Major Global Airline Replaces Pilots’ Paper Binders with Slate PCs

The airline wanted to provide its pilots with a tablet PC that would contain all of the flight

manuals and system checks. A tablet-based solution would reduce the amount of paper

binders that the pilots would need to carry and ensure that all safety information is up-todate.

After evaluating several tablet PC options, the airline chose Samsung’s Series 7 Slate

PC because it offered the fastest processing speed and Samsung was able to customize

the devices. For example, the airline needed a specialized BIOS installed on the slate PCs

as well as unique security authentication software. Samsung’s in-house engineering and

manufacturing capability quickly met the airline’s unique needs.

Global Financial Services Firm Deploys Samsung Series 6 Notebooks in 52 Countries

The financial services firm wanted to refresh 22,000 employee notebooks across 52

countries over a two-year period. It chose to partner with Samsung and deploy several

configurations of the Series 6 Notebook PC. The firm liked the product features and

attractive pricing of the Series 6 Notebooks. It also needed the global operational and

support capabilities that Samsung could provide.

Leading Healthcare Company Selects Samsung Slate for Nurses in the Field

A leading healthcare company has 3,000 field-based nurses that visit patient homes

to deliver medical care. The company wanted to provide the nurses with tablet PCs to

streamline medical record updates and scheduling. After evaluating several vendors and

models, the company chose Samsung for its product and customization capability. The

Samsung Series 7 Slate PC had a faster processor and its slim, lightweight design was

more suitable for on-the-go nurses. In addition, Samsung was able to custom configure the

devices so that the company’s legacy software applications could be stylus-enabled.

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CONCLUSION

Businesses are focused on providing their employees with the technology tools they need to stay productive and motivated.

With the increasing need for mobility, more and more employees are using company-issued notebooks at work, home, and

on-the-road. The notebooks are a ubiquitous presence whenever they meet with their customers and business partners.

The employees of today are used to having high-performance, sleek notebooks at home – and demand the same for work.

Samsung’s innovative and integrated approach to designing and building notebooks enables IT to finally provide employees

with stunning, feature-rich notebooks that delight and inspire them to higher performance and productivity-without

compromising on reliability, security, quality and cost-effectiveness.

Business. Innovated.

Learn more 1-866-SAM4BIZ | samsung.com/business | @SamsungBizUSA

© 2012 Samsung Electronics America, Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co. Ltd.

Specifications and designs are subject to change without notice. Non-metric weights and measurements are approximate. All data

were deemed correct at time of creation. Samsung is not liable for errors or omissions. All brand, product, service names and logos

are trademarks and/or registered trademarks of their respective owners and are hereby recognized and acknowledged. Screen images

simulated. This white paper is for informational purposes only. Samsung makes no warranties, express or implied, in this white paper.

Intel, the Intel logo and Ultrabook, Celeron, Centrino, Core, Intel Inside, Intel Inside Logo, Atom, Pentium, Itanium, Intel vPro, Viiv, and Xeon

are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and/or other countries.

Microsoft, PowerPoint, and Windows are trademarks of Microsoft Corporation in the United States and other countries.

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