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SAMSUNG MOBILE PCs FOR THE TRANSFORMED WORKPLACE
Developing Mobile PCs That Inspire
Employee Performance and Success
TRANSFORMATION OF THE WORKPLACE UNDERWAy
Businesses face one of the most challenging and dynamic market environments in a generation. The current economic
environment is requiring companies to reduce costs and increase productivity in every aspect of their operations. Customers
are demanding higher value while placing downward pressure on prices. And technology advances are driving rapid changes
throughout the value chain.
As a result, the workplace is undergoing a major transformation. Rigid departmental silos are yielding to flexible teams that
collaborate across departments, supply chains, and geographies. The traditional single-location, fixed-office workplace is
transitioning to multi-location workspaces including home, office, customer site, and on-the-road. Cloud and Software-as-a-
Service (SaaS) computing are also enabling an “always on, always connected” work style. The workplace has transformed
more in the past decade than it had in the preceding 50 years.
Employees are on the Move
In order to provide employees with the productivity tools for the transformed workplace, companies are shifting from
traditional desktop PCs to mobile PCs. “Three years ago, 30% of our employees were issued notebooks and now we’re at 60%
notebooks – it’s a huge transformation,” notes the CIO of a global professional services company.
According to a survey of CIOs by Gartner, 61% of CIOs
responded that their company is improving employee
Businesses are investing to improve employee mobility.
- Source: Gartner CIO Survey
And while smartphones and tablets have gained in
popularity, the notebook PC remains the essential
productivity tool. It is used to collaborate with customers,
suppliers, partners, and colleagues. It is used at the office, in
the home, and on-the-go. It is used for communication and
computation; for conducting research and analysis; for data
input and report output.
According to IDC, less than 10% of tablets in the workplace
are used to replace a notebook PC – the other 90% are
complementary secondary devices for browsing and media
Used in addition to
Used as replacement for
Research shows that tablets are not replacing notebook PCs.
- Source: IDC
Why? Because a notebook PC delivers powerful computing
and an easier interface for office productivity input while
working with documents, spreadsheets, ERP applications,
Samsung Mobile PCs for the Transformed Workplace 2
The IT Balancing Act
Traditionally, the IT department had near complete control in selecting the end-client computer, and employees had very little
power to influence the choice. With a desktop PC hidden under a desk, employees were not concerned about form-factor as
long as the PC worked. But with the transition to mobile computing, the notebook is more prominent and noticed. And it’s
used outside the confines of the office space. It says something about its user. It is a status symbol – an extension of the
employee’s own persona and sense of style.
At the same time, employees have access to consumer-class notebooks at home which are often more powerful and have more
features than the company-issued notebook. Employees don’t want boring and clunky machines. They want sleek, thin and light
notebooks with features they already enjoy with their personal devices. So employees are demanding that their IT departments
either provide similar notebooks or allow their personal devices to be used at work. This Bring Your Own Device (BYOD) trend has
significant IT implications for network security, data protection, and support. At the same time, IT has to ensure any companyissued
notebook PC meets business and operational requirements, including:
• Up-to-date technology and features suitable for the user
• Enterprise-grade security features to protect company data
• High quality construction to minimize IT support and maintenance
• Competitive pricing and low cost of ownership
• Fast RTS (Return to Service) infrastructure so employees don’t lose productivity
• Trusted and responsive vendor with a long-term commitment to their business
Balancing these IT requirements with employee needs has been a challenge for most IT departments because few mobile PC
vendors have the capability to provide notebooks that meet the needs of both IT and employees. Until now.
Samsung Mobile PCs for the Transformed Workplace 3
SAMSUNG’S INNOvATIvE APPROACH
An Innovative Approach to Building World-Class Mobile PCs
Samsung is the largest technology company in the world and has a proven track record in bringing breakthrough innovation and
stunning design to various electronics sectors. For example, over the past decade, Samsung has emerged as the leading TV and
computer monitor brand. In just five short years, Samsung has risen to the top spot in mobile phones.
Now, Samsung is taking a fresh approach to business notebooks and is already one of the fastest growing PC brands in the world.
What’s the secret to Samsung’s success? It’s actually quite simple. Unlike most PC vendors, only Samsung designs, engineers
and manufactures business notebooks in-house. This vertically integrated approach provides greater design flexibility, more
innovative engineering, and higher quality manufacturing. Thousands of dedicated product designers, electrical engineers,
software developers, quality assurance technicians and manufacturing associates work together every day to deliver worldclass
notebook PCs that delight employees and surpass IT requirements.
All Samsung notebook PCs are designed in-house by a
team of accomplished designers and engineers at seven
centers around the world.
Samsung’s global network of design, research and development centers
The design centers enable Samsung to take advantage of
the best design talent and incorporate regional preferences
into notebook PC designs. As a result, Samsung leads the
industry in breakthrough design.
The sleek Series 9 notebook is a great example of great
design and innovation. It is the world’s lightest and
Samsung designers are passionate about beautiful design
and how users will interact with the notebooks. “We strive
to develop notebooks which employees want to own for
a long time and are happy to work with every day,” says
Series 9 designer Jung-Hwan Hong. “When we set out to
build the world’s thinnest Ultrabook, the inspiration for
the shape was a gently folded sheet of paper – thin and
lightweight with a beautiful curve. The gentle fold gave us
an insight to create a super-thin edge and a slightly wider
back so that we could bring natural, organic beauty to the
design while creating structural strength at the fold.”
Samsung Mobile PCs for the Transformed Workplace 4
Design and Engineering Teams Collaborate Closely
1 Seamless single-shell aluminum upper shell with sand-blasted finish.
2 LCD screen with an integrated thin LGP to minimize thickness.
3 Keyboard with 1.35mm stroke to minimize thickness while still providing good tactile
4 Touchpad customized with PET type rather than PCB tpe for 40% more thinness.
5 ~ 6 Precision-cut panels surrounding the keyboard and touchpad.
7 ~ 9 PC’s main board is made from 0.7mm one-sided PCB, for 16% reduction in
thickness. All other parts of the main board, such as USB, audio and video
connectors, have been custom-made to fit into Series 9’s slim profile.
10 Ultra-thin and ultra-small SDD, also helps reduce boot time to less than
11 Unlike most other ultra-slim notebooks, the Series 9 has two 4mm thin cooling fans.
The heat pipe acts to disperse heat from the CPU.
Custom-made and custom-fitted lithium-polymer battery.
The case holds all the components in an optimal layout.
The back case is also made from seamless single-shell aluminum.
A strip down of the components in a Samsung Series 9 Notebook.
Since the design and engineering teams work closely,
they are able to push the boundaries in thinness and
weight. “We worked closely with the engineering team to
make dozens of small adjustments to shave a quarter
millimeter here and half millimeter there – through dozens
and dozens of iterations, we were able to lay all the
components in an incredibly tight space,” says design lead
This type of collaborative and constant product
development is difficult for other notebook vendors because
they often outsource core design and engineering to thirdparty
contract design and manufacturing companies.
Samsung Mobile PCs for the Transformed Workplace 5
Great products begin with great components. And
Samsung is the leader in many of the key components
that go into a mobile PC. For example, Samsung is
the world leader in LCD panels and invests billions of
dollars in R&D and manufacturing facilities. Samsung
produces hundreds of millions of LCD panels for Samsung
televisions, smartphones, tablets, monitors, and of
course notebook PCs. In fact, Samsung panels are used
by many other electronics brands in the computer,
telecommunications, and consumer electronics sectors.
This massive scale enables Samsung R&D to develop
breakthrough innovations like SuperBright displays that
are 40-100% brighter than traditional displays.
In addition to LCD panels, Samsung is the largest maker
of DRAM memory and the second largest maker of optical
disk drives. It is also a top-five maker of hard disk drives
and in the new solid state segment. In fact, up to 75% of
the components in a typical Samsung notebook PC are
actually made by Samsung.
Samsung is the global leader in key notebook PC components.
By developing and building most components in-house,
Samsung can ensure component stability, reliability,
and optimal system-level integration. For many large
enterprises with multi-year notebook rollouts, platform
stability ensures that the high-quality components are
consistent throughout the deployment.
There are also product innovation advantages to building
components internally. For example, Samsung has been
building notebook PC batteries since 1970 and is the
world’s No. 1 lithium-ion battery vendor. This leadership
enables Samsung to optimize the battery sub-assembly
and power management software to deliver maximum
For example, a close collaboration led to the development
of battery management software that dramatically
extends battery life. While most notebook batteries retain
only 60% of their capacity after just 500 cycles, Samsung
Power Plus Battery technology retains 80% capacity for
up to 1,000 cycles.
Laptop with Power Plus
0 100 200 300 400 500 600 700 800 900 1000
Number of cycles / Year
Performance of Samsung’s Power Plus Battery technology over a
notebook PC’s lifetime.
Samsung Mobile PCs for the Transformed Workplace 6
Samsung engineers its notebook PCs in-house with
a large team of electrical, mechanical and software
engineers tied together by a single mission – to build the
best notebook PCs in the world. The close collaboration
between design and engineering enables new approaches
and breakthroughs. For example, customer insight research
showed that waiting while a notebook boots up or loads an
application was a major pain point for many users.
“We knew that if we could reduce wait time by a minute
a day, that would mean an extra six hours of annual
productivity,” says lead engineer gun-Young Cho. “For a
business with 10,000 employees, that’s 60,000 hours of
extra productivity – suddenly this is not just a user need,
it’s a business imperative.”
Engineering set up a cross-functional team to research and
develop ways to shorten boot and load times. The result
is a suite of software tools called Samsung Fast Solutions.
Many Samsung notebooks wake from sleep in less than 2
seconds and cold boot within 10 seconds.
Boot time comparison between Samsung and conventional models.
another Fast Solutions tool analyzes application usage
patterns to determine most frequently used applications
and load them up to 30% faster.
The in-house design and engineering has also led to
engineering breakthroughs in thinness. Samsung has
an internal engineering standard called NGE (No Gap
Engineering) that strives to take all the gaps and “air”
out of the notebook through the optimal placement of
components and innovated manufacturing processes.
In some cases, components have to be custom built
to meet the NGE principle. And since Samsung has the
internal capacity and resources to quickly build new
components, super thin notebooks can be created that
other vendors simply cannot match.
These are just a few examples of the engineering
breakthroughs that happen every day with an in-house,
dedicated team working closely on meeting customer needs.
Samsung Mobile PCs for the Transformed Workplace 7
Samsung builds business notebooks at its own
manufacturing facilities to ensure legendary Samsung
quality. So it is not surprising that Samsung notebook
PCs achieve some of the best reliability scores of any
Computer Reliability Scores from Rescuecom.
- Source: Computer Reliability Report, 2012/Q2
SAMSUNG Lenovo Asus Apple Toshiba HP Dell Sony Acer
Like a fine car, Samsung business notebooks are custombuilt
by a few people around a manufacturing cell instead
of a standard assembly line. The cell approach is more
time consuming, but yields higher quality because each
manufacturing associate is personally connected to the
notebook from the ground up.
In addition to the in-house manufacturing, Samsung
conducts rigorous stress tests to ensure that notebook
PCs provide many years of reliability and durability. For
example, the hinges are tested to open and close 25,000
times – the equivalent of opening and closing the notebook
PC 10 times a day for six years. The keyboards are tested to
simulate 10 million keystrokes – the equivalent of 7 years
of continual usage. The notebooks are tested in extreme
heat (60°C/140°F) and extreme cold (-30°C/-22°F) for six
weeks to ensure reliable performance. In fact, Samsung
employs over 63 different reliability and quality-assurance
tests during the development process.
Some examples of Samsung’s quality and reliability testing.
Samsung Mobile PCs for the Transformed Workplace 8
Leading Organizations Adopting Samsung Mobile PCs
Organizations of all types are recognizing the advantages of Samsung’s integrated approach to design, engineering and
manufacturing. Independent quality and customer satisfaction surveys consistently rank Samsung at the top. So it is no
surprise that Samsung is now the fastest growing notebook PC brand in the world.
Leading U.S. Bank Outfits Sales Force with Samsung Series 7 Slates
The bank wanted to outfit its 6,000 person sales force with a portable computing device
that could be used to showcase the bank’s products and services with customers. The
bank evaluated several tablet PC models and chose the Samsung Series 7 Slate PC due
to its higher performance and quality construction. The Series 7 Slate PC enables sales
representatives to quickly and easily shift from computing to presentation mode. And since
the slate is Windows®-based, it is compatible with legacy business applications.
Major Global Airline Replaces Pilots’ Paper Binders with Slate PCs
The airline wanted to provide its pilots with a tablet PC that would contain all of the flight
manuals and system checks. A tablet-based solution would reduce the amount of paper
binders that the pilots would need to carry and ensure that all safety information is up-todate.
After evaluating several tablet PC options, the airline chose Samsung’s Series 7 Slate
PC because it offered the fastest processing speed and Samsung was able to customize
the devices. For example, the airline needed a specialized BIOS installed on the slate PCs
as well as unique security authentication software. Samsung’s in-house engineering and
manufacturing capability quickly met the airline’s unique needs.
Global Financial Services Firm Deploys Samsung Series 6 Notebooks in 52 Countries
The financial services firm wanted to refresh 22,000 employee notebooks across 52
countries over a two-year period. It chose to partner with Samsung and deploy several
configurations of the Series 6 Notebook PC. The firm liked the product features and
attractive pricing of the Series 6 Notebooks. It also needed the global operational and
support capabilities that Samsung could provide.
Leading Healthcare Company Selects Samsung Slate for Nurses in the Field
A leading healthcare company has 3,000 field-based nurses that visit patient homes
to deliver medical care. The company wanted to provide the nurses with tablet PCs to
streamline medical record updates and scheduling. After evaluating several vendors and
models, the company chose Samsung for its product and customization capability. The
Samsung Series 7 Slate PC had a faster processor and its slim, lightweight design was
more suitable for on-the-go nurses. In addition, Samsung was able to custom configure the
devices so that the company’s legacy software applications could be stylus-enabled.
Samsung Mobile PCs for the Transformed Workplace 9
Businesses are focused on providing their employees with the technology tools they need to stay productive and motivated.
With the increasing need for mobility, more and more employees are using company-issued notebooks at work, home, and
on-the-road. The notebooks are a ubiquitous presence whenever they meet with their customers and business partners.
The employees of today are used to having high-performance, sleek notebooks at home – and demand the same for work.
Samsung’s innovative and integrated approach to designing and building notebooks enables IT to finally provide employees
with stunning, feature-rich notebooks that delight and inspire them to higher performance and productivity-without
compromising on reliability, security, quality and cost-effectiveness.
Learn more 1-866-SAM4BIZ | samsung.com/business | @SamsungBizUSA
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Samsung Mobile PCs for the Transformed Workplace 10