Pawel Zaworski B2B consultant - Virtualization symposium 2012

Pawel Zaworski
B2B consultant

Agenda
• Samsung in Cloud eco-system
• Why Samsung?
• First UPoE display
• Samsung cloud displays lineup
• Magic RMS
• Success stories

Server
H/W
Eco-system
Samsung complements your VDI solution by providing a full range of end user de
vices
End Client Devic
es
Network
Desktop Virtualization
Virtual desktop display Protocol
Desktop virtualization software
(Connection Broker)
Server Virtualization Server Virtualization (Hypervisors)
Server
Switch
Storage
Server vendors
Storage vendors

Samsung End User Computing Devices
Samsung is the partner that...
� provides an extensive portfolio of high-quality End User Computing Devices
� covers world-wide reach with its broad supply chain and service network.
Samsung can provide
perfect N-screen environment f
or End User Computing

Why Samsung
Global Monitor MS No.1
" Samsung has been NO.1 Player
in Monitor Industry for 4 years
" Excellent technology and brand
reputa6on support Samsung’s honor
Most Preferred &
Most Recommended Monitor
" Samsung maintains the 1 st place in
‘ITDM Purchase Inten=on’ & ‘Reseller
Recommenda=on Rate’ for 3 years
in a row
Specialized Display Brand
" Samsung can integrate all the display
technology from panel, chipset to
computer monitor and TV
� Provide the best product to meet
customer needs by synergy effect
" Samsung has diverse product porAolio
in display area : TV, LFD, Monitor, etc

Why Samsung
" Why you need to transit CCFL BLU to LED BLU
• From a long term perspec6ve, LED monitor is more economical than conven6onal CCFL due to its total cost saving effect
• LED monitor is a right choice, if you consider the future changeover costs along with industry standard trend
LED Monitor Shipment
[Unit : K]
LED
LCD
[Source : Display Search ’10. Q2]
-­‐ Bright and clear Pic
ture Quality
-­‐ High Contrast Ra6o
-­‐ Eco-­‐Friendly Materials : LED BLU
-­‐ Low Power Consump6on
High
Picture
Quality
ECO-­‐
Friendly
Prac=cal
Design
-­‐ Ultra Slim Design
: efficient place
u6liza6on
" Mega DCR (Dynamic CR) " Samsung Magic Angle
• Samsung uses ‘Mega DCR’ which
means Samsung monitor DCR
exceed the maximum level of
measurable DCR 5,000,000:1
Competitors SAMSUNG
DCR5,000,000:1 Mega DCR∞
All New Cloud Station Lineup in 2011 is LED BLU Monitor
More Features for Better Picture Quality
• Samsung Magic Angle enables you to have the most op=mized picture
quality at any posi=on
• Viewing angle from top to bobom can be enhanced by up to 50°
Op6mal Viewing Angle
without brightness dist
or6on
Compe==ve monitor
(TN Panel)
Lower 10°~Upper 30° (Total
40°)
TN Panel monitor with
Samsung Magic Angle
Lower30°~Upper 60°
(Total 90°)

Why Samsung
Carrying handle & Cable Hole Front Tactile Button Narrow Matt Bezel
" A groove can be used as a grip
when carrying the monitor
" The hole for cable arrangement on
stand helps you make your office
environment =dy
" Tac6le Bubons reduce malfunc=on
• Touch bubon for B2C models may
cause unnecessary overlapping clicks
" As bubons are posi6oned on front
side of monitor, you can use them
without hassle in wall mounted
posi=on
B2B Tac=le Bu^on
B2C Touch Bu^on
" Narrow mab bezel allows you to
• Increase work concentra=on
• Enhance price compe66veness
• Polished design without unnecessity

Why Samsung
� HAS (Height Adjustable Stand): func6onal Design for office staffs working long hours
� Pivot/Swivel/Tilt: Convenient monitor angle adjustment fit to contents/ usage situa6on
� Wall Mount: Easy and simple installa=on customized for your environment
Using as a General Stand Monitor
• Customize monitor height a
t user’s eye level
• Improve height range up to
150mm (Normal HAS height
60~100mm)
Swivel/Tilt/Auto Pivot
150mm
• Freely control monitor posi6on/direc6on at your convenience
Standard VESA Wall Mount
• VESA external moun6ng
− 100mm x 100mm: Standard 4-­‐hole pabern
Dimension (Example)
VESA Standard
100mm
100mm

Why Samsung
� Samsung provides all ’11 Cloud monitor lineup with LED BLU panel, so customers can abain cost s
aving effect and clear picture quality
Cost Saving & Environmental Enforcement Enhanced Picture Quality
• LED BLU monitor has 40% reduc=on in power
consump=on than CCFL LCD
• LED BLU has No Mercury and No Halogen
“If we save 120W/day and then 43.8kW/
year
with Samsung LED, it reduces 10.8kg of CO2
emiGed from oil-­‐burning power plant.
It gives the same effect of planMng 4 pine
trees”
• Samsung LED Monitor enables Mega DCR, as it
produces Brighter White & Deeper Black than
a conven6onal monitor
Conven&onal LED
DCR 70,000:1 or
50,000:1
Mega DCR
(DCR 5,000,000:
1)

Why Samsung Cloud Station
Samsung Cloud Station Set Top Box
[back side]
[front side]
RJ45
DVI
Power
[back side]
Monitor P
ower
[front side]
RJ45
DVI
Set Top Box
Power

Why Samsung Cloud Station
Samsung Cloud Station Set Top Box
Cloud Station Power Off,
Connected Monitor automatically Power Off
No need to worry about waste of Energy
(Samsung LED monitor only)
1. Power Off
1. Monitor Power off
2. Set top box Power off
High Possibility of Waste of Energy
2. Power Off
1. Power Off
1. Power Off

Why Samsung Cloud Station
With Heatsink and Fan(5V), key material temperature is lower
Samsung Cloud Station (without display) Power Consumption: 14.3W
The image cannot be displayed. Your computer may not have enough memory to open the image, or
the image may have been corrupted. Restart your computer, and then open the file again. If the red x
still appears, you may have to delete the image and then insert it again.
1
2
3
Samsung Cloud Station surface
temperature
The image cannot be displayed. Your computer may not have enough memory to open the image, or the
image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
8
5 6
4
competitors
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted.
Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
Point 1 Point 2 Point 3 Point 4 Point 5 Point 6 Point 7 Point 8
Temperature 35.5 33.0 32.2 36.2 41.0 42.5 36.4 42.6
7
Ambient Temperature 25℃

Samsung Cloud Computing Displays
All-in-One form factor
vs. PC vs. Thin Client
Why would you want this? While you can have this neat device.

Samsung Cloud Computing Displays
Power-over-Ethernet (NC220P only)
UPOE TM technology applied
vs. PC vs. Thin Client
Works with Cisco switches or power injector of other brands

Technical leadership
Samsung UPOE TM Monitor
[UPOE TM ]
� 22” Zero Client Display(NC220P)
� UPOE Adaptor (Max 51W)
� One Cable for Data and Power
※ UPOE TM : Universal Power over Ethernet
World First UPOE TM Cloud Display
Low cost and flexibility
Providing Deployment flexibility and Lower cost of
ownership
[End-Customer Benefits]
� Save Energy ($30 /seat/year)
� No Power Cabling
� Simpler and more flexible Office

Achievement with Alliance Partners
UPOE Zero Client Early Field Trials
Samsung and Cisco colaborate to develop a z
ero client with UPOE, the new PoE tech.
- PoE concept diagram
Switch
- 22” Network Monitor
. External POE Adaptor
(Max 51W, PCoIP)
LAN
(Data + Electricity) TCO ↓
Maintenance
Energy Saving
Easy Install
NC220
16
1. GE Money
2. Morgan Stanley
3. Eastern Michigan University
4. GWU Law School
- Possibility to grow as a global deal
- Possibility to grow as a global deal
- Piling up VDI energy savings report
with Samsung Cloud Display and
Cisco Energywise systems.

Samsung Cloud Displays
Lineup

Portfolio by platform
Thin Client
Zero Client(PCoIP)

Station
Station Location
C series S series WS stand
Station
Station

Line up
Mass Production
18.5”
(16:9)
19”N
(CCFL)
22”W
(16:10)
23.6”
16:9
(CCFL)
19”W
(16:10)
TS(1.0D), NS(1)
21.5”
(16:9)
TS(1.0D), NS(1)
24”W
(16:10)
TS(1.0D), NS(1)
TC (WES1009, Linux, 1.6S)
TC(WES9, WES7, 1.5S)
NC
TC(WES7, Citrix,1.0D), NC
TC, NC
2012
OCT
NOV
23.6”
(16:9)
19”
(5:4)
TC(WES7),
NC
TC(WES7),
NC
□ New 19”, 23.6”, 24”
- New Design
. With Speaker
. Fanless
. Power Adapter inside
. MagicRMS2.0 (TC)
- MagicRMS 1.5 (MAY)
- Cable change from W20 production

S/W Solution – MagicRMS
Control Endpoint Devices on the Server! vs. PC vs. Thin Client
23

MagicRMS
� MagicRMS - upgraded recently to Ver 2.0
MagicRMS
� Centralized Device Control
for Administrators
1.0
1.0
- Management solution
APR
1.5
Roadmap
- Protocol
1.5
- Strengthen Deployme
nt function/ Report funct
ion
� MagicRMS RoadMap
SEP
2.0
2.0
- Deployment/Configuration
. Package Management
- Usability
. Auto Grouping
- System
. Support Windows x64
Mass Production

Architecture
" How MagicRMS Pro Works
- Consists of Server, Console, Agent and SQL Database
- MagicRMS Console can be installed on any computer, not necessarily the computer
hosting the server.
- All configuration data of the clients is stored in the database.
Server
SQL Database
MagicRMS
Agent
MagicRMS Server MagicRMS
Console
TCP
TCP
Clients : SAMSUGN Cloud Computing Monitor
Administrator’s computer

Try it out
• Try it and use it - for free!
– www.samsunglfd.com

Alliance & success cases

Alliance – Vmware and EMC
VMware-Ready
All NC and most TC products are VMware-r
eady certified.
Storage So
lution
Partnership with EMC
Samsung Cloud displays are Under PoC wit
h Vblock alliance.
Server & Ne
twork
Virtualization
Solution
MagicRMS Pro
All-in-One Display
Complete VDI Solution with Samsung End Client
� Low Operation Cost
� Simple & Clean Working Environment
� High Quality display with LED Back light

Cost savings & security
Safe, Secure and Cheaper Increased Efficiency
� NC240(PCoIP):475 Units
� Remote Access without PC realizes low
risk of info leak
� The entire system is secured against vir
us & data loss
� Saving cost
$2,500
$2,000
$1,500
$1,000
$500
$-
Desktop
PCs
run hot
30% Electricity cost saving
Annual Electricity Cost Comparison
$2,126
$1,367
PC/TCs + Monitors Samsung Cloud Displays
Generate less heat, decrease overheads
v
Cloud
displays
run cool

Enhanced picture quality
Display Performance Enhanced Picture Quality
� NC240 (PCoIP): 115 Units
� Usage for movie & animation making
� High resolution dynamic screen
Samsung LED Monitor enables Mega DCR,
as it produces Brighter White & Deeper Bla
ck than a conventional monitor
Conventional LED
DCR(Dynamic Contrast Ratio) :
The advanced technology for displaying the dynamic scre
en when the user is watching the movie contents

High performance
High Graphic Quality
� NC190(PCoIP):475 Units
� Access to superior graphics over IP with real-ti
me
� Faster computer response times
High performance
EMC 2 proposed Samsung PCoIP (NC240) to CAD/CAM
User s on VDI environment who want very high graphic
performing
Virtualization
Integrated Mgmt
Unified Computing Server
Networking
Unified Storage
CPU 15%
NC240
Private Cloud
(Virtualized server / desktop)
Supports up to 5 users on 1 blade server.
(Remarkable performance!)
1User 2 Users 3Users 4users 5Users
31%
(Peak 40
%)
35%
(Peak45%
)
40%
(Peak50%
)
50%
(Peak70%
)
Memory 1.4G 1.6G 1.98G 2.09G 2.3G
Network 50Kbps 68.56Kbps 379Kbps 429kbps 514kbps

All-in-one design
Unique form factor Simple work environment
� NC240(PCoIP)
� always-on computing infrastructure
to encourage team-based learning
� Clean, space-efficient work areas
Clean working environment,lower flu incidence!
50% Enhanced desktop space

Easy management
Easy management MagicRMS Pro
� Deployed 250 Cloud displays
� minimize patient/medical staff disruption
� IT tasks are managed centrally
• Easy Device management
• Centralized Device Control
• Prompt Error Detecting
• Efficient Asset Management
• Job Scheduling
Manage Thin-client Cloud displays from a central
location with Samsung’s MagicRMS Pro softwar
e

Questions?
Thank you