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Pawel Zaworski B2B consultant - Virtualization symposium 2012

Pawel Zaworski B2B consultant - Virtualization symposium 2012

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Pawel Zaworski

B2B consultant


Agenda

• Samsung in Cloud eco-system

• Why Samsung?

• First UPoE display

• Samsung cloud displays lineup

• Magic RMS

• Success stories


Server

H/W

Eco-system

Samsung complements your VDI solution by providing a full range of end user de

vices

End Client Devic

es

Network

Desktop Virtualization

Virtual desktop display Protocol

Desktop virtualization software

(Connection Broker)

Server Virtualization Server Virtualization (Hypervisors)

Server

Switch

Storage

Server vendors

Storage vendors


Samsung End User Computing Devices

Samsung is the partner that...

� provides an extensive portfolio of high-quality End User Computing Devices

� covers world-wide reach with its broad supply chain and service network.

Samsung can provide

perfect N-screen environment f

or End User Computing


Why Samsung

Global Monitor MS No.1

" Samsung has been NO.1 Player

in Monitor Industry for 4 years

" Excellent technology and brand

reputa6on support Samsung’s honor

Most Preferred &

Most Recommended Monitor

" Samsung maintains the 1 st place in

‘ITDM Purchase Inten=on’ & ‘Reseller

Recommenda=on Rate’ for 3 years

in a row

Specialized Display Brand

" Samsung can integrate all the display

technology from panel, chipset to

computer monitor and TV

� Provide the best product to meet

customer needs by synergy effect

" Samsung has diverse product porAolio

in display area : TV, LFD, Monitor, etc


Why Samsung

" Why you need to transit CCFL BLU to LED BLU

• From a long term perspec6ve, LED monitor is more economical than conven6onal CCFL due to its total cost saving effect

• LED monitor is a right choice, if you consider the future changeover costs along with industry standard trend

LED Monitor Shipment

[Unit : K]

LED

LCD

[Source : Display Search ’10. Q2]

-­‐ Bright and clear Pic

ture Quality

-­‐ High Contrast Ra6o

-­‐ Eco-­‐Friendly Materials : LED BLU

-­‐ Low Power Consump6on

High

Picture

Quality

ECO-­‐

Friendly

Prac=cal

Design

-­‐ Ultra Slim Design

: efficient place

u6liza6on

" Mega DCR (Dynamic CR) " Samsung Magic Angle

• Samsung uses ‘Mega DCR’ which

means Samsung monitor DCR

exceed the maximum level of

measurable DCR 5,000,000:1

Competitors SAMSUNG

DCR5,000,000:1 Mega DCR∞

All New Cloud Station Lineup in 2011 is LED BLU Monitor

More Features for Better Picture Quality

• Samsung Magic Angle enables you to have the most op=mized picture

quality at any posi=on

• Viewing angle from top to bobom can be enhanced by up to 50°

Op6mal Viewing Angle

without brightness dist

or6on

Compe==ve monitor

(TN Panel)

Lower 10°~Upper 30° (Total

40°)

TN Panel monitor with

Samsung Magic Angle

Lower30°~Upper 60°

(Total 90°)


Why Samsung

Carrying handle & Cable Hole Front Tactile Button Narrow Matt Bezel

" A groove can be used as a grip

when carrying the monitor

" The hole for cable arrangement on

stand helps you make your office

environment =dy

" Tac6le Bubons reduce malfunc=on

• Touch bubon for B2C models may

cause unnecessary overlapping clicks

" As bubons are posi6oned on front

side of monitor, you can use them

without hassle in wall mounted

posi=on

B2B Tac=le Bu^on

B2C Touch Bu^on

" Narrow mab bezel allows you to

• Increase work concentra=on

• Enhance price compe66veness

• Polished design without unnecessity


Why Samsung

� HAS (Height Adjustable Stand): func6onal Design for office staffs working long hours

� Pivot/Swivel/Tilt: Convenient monitor angle adjustment fit to contents/ usage situa6on

� Wall Mount: Easy and simple installa=on customized for your environment

Using as a General Stand Monitor

• Customize monitor height a

t user’s eye level

• Improve height range up to

150mm (Normal HAS height

60~100mm)

Swivel/Tilt/Auto Pivot

150mm

• Freely control monitor posi6on/direc6on at your convenience

Standard VESA Wall Mount

• VESA external moun6ng

− 100mm x 100mm: Standard 4-­‐hole pabern

Dimension (Example)

VESA Standard

100mm

100mm


Why Samsung

� Samsung provides all ’11 Cloud monitor lineup with LED BLU panel, so customers can abain cost s

aving effect and clear picture quality

Cost Saving & Environmental Enforcement Enhanced Picture Quality

• LED BLU monitor has 40% reduc=on in power

consump=on than CCFL LCD

• LED BLU has No Mercury and No Halogen

“If we save 120W/day and then 43.8kW/

year

with Samsung LED, it reduces 10.8kg of CO2

emiGed from oil-­‐burning power plant.

It gives the same effect of planMng 4 pine

trees”

• Samsung LED Monitor enables Mega DCR, as it

produces Brighter White & Deeper Black than

a conven6onal monitor

Conven&onal LED

DCR 70,000:1 or

50,000:1

Mega DCR

(DCR 5,000,000:

1)


Why Samsung Cloud Station

Samsung Cloud Station Set Top Box

[back side]

[front side]

RJ45

DVI

Power

[back side]

Monitor P

ower

[front side]

RJ45

DVI

Set Top Box

Power


Why Samsung Cloud Station

Samsung Cloud Station Set Top Box

Cloud Station Power Off,

Connected Monitor automatically Power Off

No need to worry about waste of Energy

(Samsung LED monitor only)

1. Power Off

1. Monitor Power off

2. Set top box Power off

High Possibility of Waste of Energy

2. Power Off

1. Power Off

1. Power Off


Why Samsung Cloud Station

With Heatsink and Fan(5V), key material temperature is lower

Samsung Cloud Station (without display) Power Consumption: 14.3W

The image cannot be displayed. Your computer may not have enough memory to open the image, or

the image may have been corrupted. Restart your computer, and then open the file again. If the red x

still appears, you may have to delete the image and then insert it again.

1

2

3

Samsung Cloud Station surface

temperature

The image cannot be displayed. Your computer may not have enough memory to open the image, or the

image may have been corrupted. Restart your computer, and then open the file again. If the red x still

appears, you may have to delete the image and then insert it again.

8

5 6

4

competitors

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted.

Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

Point 1 Point 2 Point 3 Point 4 Point 5 Point 6 Point 7 Point 8

Temperature 35.5 33.0 32.2 36.2 41.0 42.5 36.4 42.6

7

Ambient Temperature 25℃


Samsung Cloud Computing Displays

All-in-One form factor

vs. PC vs. Thin Client

Why would you want this? While you can have this neat device.


Samsung Cloud Computing Displays

Power-over-Ethernet (NC220P only)

UPOE TM technology applied

vs. PC vs. Thin Client

Works with Cisco switches or power injector of other brands


Technical leadership

Samsung UPOE TM Monitor

[UPOE TM ]

� 22” Zero Client Display(NC220P)

� UPOE Adaptor (Max 51W)

� One Cable for Data and Power

※ UPOE TM : Universal Power over Ethernet

World First UPOE TM Cloud Display

Low cost and flexibility

Providing Deployment flexibility and Lower cost of

ownership

[End-Customer Benefits]

� Save Energy ($30 /seat/year)

� No Power Cabling

� Simpler and more flexible Office


Achievement with Alliance Partners

UPOE Zero Client Early Field Trials

Samsung and Cisco colaborate to develop a z

ero client with UPOE, the new PoE tech.

- PoE concept diagram

Switch

- 22” Network Monitor

. External POE Adaptor

(Max 51W, PCoIP)

LAN

(Data + Electricity) TCO ↓

Maintenance

Energy Saving

Easy Install

NC220

16

1. GE Money

2. Morgan Stanley

3. Eastern Michigan University

4. GWU Law School

- Possibility to grow as a global deal

- Possibility to grow as a global deal

- Piling up VDI energy savings report

with Samsung Cloud Display and

Cisco Energywise systems.


Samsung Cloud Displays

Lineup


Portfolio by platform

Thin Client

Zero Client(PCoIP)


Station

Station Location

C series S series WS stand

Station

Station


Line up

Mass Production

18.5”

(16:9)

19”N

(CCFL)

22”W

(16:10)

23.6”

16:9

(CCFL)

19”W

(16:10)

TS(1.0D), NS(1)

21.5”

(16:9)

TS(1.0D), NS(1)

24”W

(16:10)

TS(1.0D), NS(1)

TC (WES1009, Linux, 1.6S)

TC(WES9, WES7, 1.5S)

NC

TC(WES7, Citrix,1.0D), NC

TC, NC

2012

OCT

NOV

23.6”

(16:9)

19”

(5:4)

TC(WES7),

NC

TC(WES7),

NC

□ New 19”, 23.6”, 24”

- New Design

. With Speaker

. Fanless

. Power Adapter inside

. MagicRMS2.0 (TC)

- MagicRMS 1.5 (MAY)

- Cable change from W20 production


S/W Solution – MagicRMS

Control Endpoint Devices on the Server! vs. PC vs. Thin Client

23


MagicRMS

� MagicRMS - upgraded recently to Ver 2.0

MagicRMS

� Centralized Device Control

for Administrators

1.0

1.0

- Management solution

APR

1.5

Roadmap

- Protocol

1.5

- Strengthen Deployme

nt function/ Report funct

ion

� MagicRMS RoadMap

SEP

2.0

2.0

- Deployment/Configuration

. Package Management

- Usability

. Auto Grouping

- System

. Support Windows x64

Mass Production


Architecture

" How MagicRMS Pro Works

- Consists of Server, Console, Agent and SQL Database

- MagicRMS Console can be installed on any computer, not necessarily the computer

hosting the server.

- All configuration data of the clients is stored in the database.

Server

SQL Database

MagicRMS

Agent

MagicRMS Server MagicRMS

Console

TCP

TCP

Clients : SAMSUGN Cloud Computing Monitor

Administrator’s computer


Try it out

• Try it and use it - for free!

– www.samsunglfd.com


Alliance & success cases


Alliance – Vmware and EMC

VMware-Ready

All NC and most TC products are VMware-r

eady certified.

Storage So

lution

Partnership with EMC

Samsung Cloud displays are Under PoC wit

h Vblock alliance.

Server & Ne

twork

Virtualization

Solution

MagicRMS Pro

All-in-One Display

Complete VDI Solution with Samsung End Client

� Low Operation Cost

� Simple & Clean Working Environment

� High Quality display with LED Back light


Cost savings & security

Safe, Secure and Cheaper Increased Efficiency

� NC240(PCoIP):475 Units

� Remote Access without PC realizes low

risk of info leak

� The entire system is secured against vir

us & data loss

� Saving cost

$2,500

$2,000

$1,500

$1,000

$500

$-

Desktop

PCs

run hot

30% Electricity cost saving

Annual Electricity Cost Comparison

$2,126

$1,367

PC/TCs + Monitors Samsung Cloud Displays

Generate less heat, decrease overheads

v

Cloud

displays

run cool


Enhanced picture quality

Display Performance Enhanced Picture Quality

� NC240 (PCoIP): 115 Units

� Usage for movie & animation making

� High resolution dynamic screen

Samsung LED Monitor enables Mega DCR,

as it produces Brighter White & Deeper Bla

ck than a conventional monitor

Conventional LED

DCR(Dynamic Contrast Ratio) :

The advanced technology for displaying the dynamic scre

en when the user is watching the movie contents


High performance

High Graphic Quality

� NC190(PCoIP):475 Units

� Access to superior graphics over IP with real-ti

me

� Faster computer response times

High performance

EMC 2 proposed Samsung PCoIP (NC240) to CAD/CAM

User s on VDI environment who want very high graphic

performing

Virtualization

Integrated Mgmt

Unified Computing Server

Networking

Unified Storage

CPU 15%

NC240

Private Cloud

(Virtualized server / desktop)

Supports up to 5 users on 1 blade server.

(Remarkable performance!)

1User 2 Users 3Users 4users 5Users

31%

(Peak 40

%)

35%

(Peak45%

)

40%

(Peak50%

)

50%

(Peak70%

)

Memory 1.4G 1.6G 1.98G 2.09G 2.3G

Network 50Kbps 68.56Kbps 379Kbps 429kbps 514kbps


All-in-one design

Unique form factor Simple work environment

� NC240(PCoIP)

� always-on computing infrastructure

to encourage team-based learning

� Clean, space-efficient work areas

Clean working environment,lower flu incidence!

50% Enhanced desktop space


Easy management

Easy management MagicRMS Pro

� Deployed 250 Cloud displays

� minimize patient/medical staff disruption

� IT tasks are managed centrally

• Easy Device management

• Centralized Device Control

• Prompt Error Detecting

• Efficient Asset Management

• Job Scheduling

Manage Thin-client Cloud displays from a central

location with Samsung’s MagicRMS Pro softwar

e


Questions?

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