+T Park Watch Magazine - University of Waterloo

+T Park Watch Magazine - University of Waterloo

+T Park Watch Magazine - University of Waterloo


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The Research + Technology <strong>Park</strong><br />

would like to thank<br />

its many partners.<br />

These include, amongst others,<br />

the federal and provincial governments,<br />

the Region <strong>of</strong> <strong>Waterloo</strong>,<br />

the City <strong>of</strong> <strong>Waterloo</strong>,<br />

the <strong>University</strong> <strong>of</strong> <strong>Waterloo</strong>,<br />

Communitech and Canada’s Technology Triangle.<br />

These partners have supported the project since<br />

inception and their involvement has<br />

been integral to the success <strong>of</strong> the park.<br />

This magazine acknowledges<br />

the achievement <strong>of</strong> this collective collaboration.<br />

©2008 WATCH magazine<br />

is an annual publication <strong>of</strong><br />

the UW Research + Technology <strong>Park</strong>.<br />

All rights reserved.<br />

Reproduction without written permission from<br />

the UW Research + Technology <strong>Park</strong><br />

is strictly forbidden.<br />


4 R + T PARK<br />

A technology playground for tomorrow<br />


From cornfields to commercialization<br />

7 GOOGLE<br />

Organizing the world’s information<br />

9 NAVTECH INC.<br />

Navtech s<strong>of</strong>tware and charts ready pilots for flight<br />


Take a seat at the table<br />


The indy movement<br />


Revolutionizing the way you shop<br />

17 CBET<br />

Innovation creating momentum<br />


Expert advice for emerging tech companies<br />

19 OPEN TEXT<br />

Taking control <strong>of</strong> chaos<br />

22 BILL GATES<br />

What’s on for tomorrow<br />


The evolution <strong>of</strong> a <strong>Waterloo</strong> idea<br />

25 TECHTOWN<br />

A different approach for the new <strong>Waterloo</strong><br />


Face your world with a smile<br />

28 KIDS & COMPANY<br />

Stopping the mommy drain<br />


Customer service focus<br />

31 CGI<br />

Making visions work<br />

34 R + T DIRECTORY<br />

46 LARRY SMITH<br />

The economics <strong>of</strong> innovation


UW Research + Technology <strong>Park</strong><br />

R + T <strong>Park</strong><br />

A technology playground for today<br />

elcome to the first annual issue<br />

<strong>of</strong> <strong>Watch</strong> – the UW Research +<br />

Technology <strong>Park</strong> <strong>Magazine</strong>.<br />

I’d like to introduce you to the young girl<br />

swinging from the arch on the front<br />

cover <strong>of</strong> the magazine. Grace Fast is four<br />

years old and already has deep roots<br />

with the Research + Technology <strong>Park</strong><br />

and the <strong>University</strong> <strong>of</strong> <strong>Waterloo</strong>. Grace<br />

and her family happen to be a<br />

compelling example <strong>of</strong> what the park,<br />

and its relationship with UW, can mean<br />

on a personal level. Grace’s grandfather,<br />

Conrad Brunk, was a pr<strong>of</strong>essor at Conrad<br />

Grebel. Her mother, Marnie Gerster, is a<br />

graduate from UW and her father, Paul<br />

Fast, is a UW computer science co-op<br />

grad. Since his graduation almost ten<br />

years ago, Paul has been working fulltime<br />

at one <strong>of</strong> his former co-op work<br />

term employers – Sybase iAnywhere.<br />

A <strong>University</strong> <strong>of</strong> <strong>Waterloo</strong> spin-<strong>of</strong>f<br />

(formerly known as Watcom), Sybase<br />

iAnywhere was one <strong>of</strong> the first<br />

technology companies to build in the<br />

park. All the tenants within the park<br />

today made the similar choice to locate<br />

within an environment built to provide as<br />

many advantages possible; close<br />

proximity to a talent pipeline, strong<br />

support from the surrounding<br />

community, access to all the resources<br />

possible to ensure growth and success<br />

and above all, a robust relationship with<br />

research and academia.<br />

In return, the rewards from success<br />

continue to funnel back to the region. In<br />

the park’s early beginnings, its development<br />

sparked infrastructure improvements that<br />

included the extension <strong>of</strong> Westmount<br />

Road, improvements to Columbia and<br />

<strong>Park</strong>side Drives and a multi-phase<br />

commitment to the long-term health <strong>of</strong><br />

Columbia Lake Environmental Reserve.<br />

Today, the park’s tenants provide new and<br />

interesting employment opportunities<br />

that attract a continual influx <strong>of</strong> new<br />

individuals to the area and assists with the<br />

retention <strong>of</strong> recent graduates. With the<br />

Accelerator Centre’s active engagement <strong>of</strong><br />

start-ups, there are sound business<br />

reasons for new technology enterprises to<br />

stay in the region. And always, there are<br />

interesting ideas happening here.<br />

There are sound<br />

business reasons for<br />

new technology<br />

enterprises to stay<br />

in the region.<br />

I do hope you will enjoy the tenants’<br />

stories in this magazine. As a research and<br />

technology park, what is happening here<br />

today is really about the world <strong>of</strong><br />

tomorrow. This magazine provided the<br />

park’s tenants an opportunity to talk about<br />

new ideas and products for the future or<br />

how they are doing things differently right<br />

now. Their stories are about change. They<br />

are also about ideas – the ideas that will<br />

help to shape Grace’s future.<br />

Today, this playground is where Grace can<br />

swing in the air and think about ideas and<br />

make up dreams. Tomorrow, it will be a<br />

technology playground for her and all her<br />

friends. A place where they will have<br />

everything they need to take their own<br />

ideas and turn them into tomorrow’s<br />

technology. Let’s watch and see.<br />

WATCH • R + T <strong>Park</strong> • 04

LOOK AT<br />

From cornfields to commercialization<br />

nce a massive swath <strong>of</strong> undeveloped land<br />

originally comprised <strong>of</strong> eight Mennonite<br />

farms, the location for the UW Research +<br />

Technology <strong>Park</strong> was acquired by the university in<br />

1963. More than twenty years later, neither paths<br />

nor roads had begun to bisect what had become<br />

known as the North Campus and much <strong>of</strong> the land<br />

had been leased back to the original farmers.<br />

Of the area remaining, a small cluster had<br />

developed near the original 1856 farm house <strong>of</strong><br />

John E. Brubacher. This<br />

included the School <strong>of</strong><br />

Optometry, Columbia Ice<br />

Fields and a daycare centre.<br />

For a time, faculty and staff<br />

members even had individual<br />

garden plots on this land. But<br />

as UW moved into the 90s,<br />

plans were set in motion for a<br />

new type <strong>of</strong> development that<br />

would finally create significant<br />

change to these fields.<br />

In 1990 the <strong>University</strong> <strong>of</strong><br />

<strong>Waterloo</strong> commissioned a Campus Master Plan to<br />

provide a framework for future campus<br />

development and a system for managing growth.<br />

But perhaps most importantly was the recognition<br />

that it was time to develop a detailed strategy for<br />

the long-term development <strong>of</strong> the lands. In<br />

keeping with the <strong>University</strong> <strong>of</strong> <strong>Waterloo</strong>’s<br />

entrepreneurial traditions and innovative nature,<br />

the <strong>University</strong> began to launch a series <strong>of</strong> initiatives<br />

that would create opportunities for companies to<br />

locate on the North Campus and enjoy access to<br />

top students and faculty research.<br />

For such an endeavour the Campus Master Plan<br />

outlined a flexible approach that could: respond to<br />

changing priorities; ensure the retention and<br />

control <strong>of</strong> development via leasehold; and establish<br />

an environmental basis for all planning and<br />

development decisions. With the plan providing<br />

the fundamentals for the spirit, look and feel and<br />

managed progression <strong>of</strong> the Research <strong>Park</strong>, careful<br />

planning could strengthen UW’s research and<br />

teaching opportunities. The entire concept was an<br />

ambitious one that took the idea <strong>of</strong> collaboration<br />

with industry to an entirely new level.<br />

With the support <strong>of</strong> provincial, federal, regional<br />

and city governments, the <strong>University</strong> accessed over<br />

$40 million dollars in infrastructure grants to open<br />

the lands for the creation <strong>of</strong> the UW Research +<br />

Technology <strong>Park</strong>.<br />

The development in the<br />

park has stayed true to<br />

the environmental<br />

considerations laid out by<br />

the Master Plan.<br />

Four buildings in total house<br />

over 35 companies and<br />

associations in today’s<br />

Research + Technology<br />

<strong>Park</strong>. The fifth and sixth<br />

buildings are under<br />

construction and will add<br />

173,000 square feet. As per<br />

the park’s mandate, tenants<br />

either house technology<br />

intensive companies that<br />

are undertaking applied<br />

research and innovation product development in<br />

co-operation with UW, or are organizations who<br />

service the needs <strong>of</strong> this distinct industry.<br />

Yesterday’s historical Brubacher farmhouse is now<br />

juxtaposed by the modern buildings <strong>of</strong> two <strong>of</strong><br />

<strong>Waterloo</strong>’s most famous spin-<strong>of</strong>f companies, Open<br />

Text and Sybase. <strong>Park</strong>ing lots hide behind buildings,<br />

round-abouts keep the flow <strong>of</strong> traffic continuous<br />

and berms add aesthetic landscape groupings. All<br />

<strong>of</strong> the buildings have been constructed with<br />

environmental solutions at the forefront <strong>of</strong><br />

planning and with full integration <strong>of</strong> existing<br />

parklands. The development in the park has stayed<br />

true to the environmental considerations laid out by<br />

the Master Plan as well as the spirit <strong>of</strong> ‘why not?’<br />

attitude known at the <strong>University</strong> <strong>of</strong> <strong>Waterloo</strong>. The<br />

undulating landscape <strong>of</strong> the North Campus<br />

continues to flow – as fertile now as ever.<br />

WATCH • R + T <strong>Park</strong> • 06

Google<br />

Organizing the world’s information<br />

hy did one <strong>of</strong> the world's most<br />

innovative companies set up shop in<br />

<strong>Waterloo</strong>? In a word: Talent.<br />

Ranked as the best company to work for by<br />

Fortune <strong>Magazine</strong>, Google is well known for its<br />

commitment to hiring the best and brightest.<br />

The search company based in Mountain View,<br />

California recognizes the importance <strong>of</strong> having<br />

international <strong>of</strong>fices to meet the needs <strong>of</strong> their<br />

clients and employees.<br />

"We want to hire the best people to create the<br />

best products for our users. That’s why we've<br />

come to an area well known for developing great<br />

engineering talent," said Alex Nicolaou, a mobile<br />

engineering manager at Google <strong>Waterloo</strong>.<br />

"<strong>Waterloo</strong> is a globally recognized leader in both<br />

the technology business and education. By being<br />

physically located here we benefit from close<br />

proximity to the <strong>University</strong> <strong>of</strong> <strong>Waterloo</strong> and the<br />

city's tech sector."<br />

Google has worked to create an appealing work<br />

environment and culture. The company fosters a<br />

strong sense <strong>of</strong> connectedness and encourages the<br />

open exchange <strong>of</strong> ideas. It <strong>of</strong>fers its employees<br />

opportunities to tackle the toughest problems in<br />

computer science and develop innovative products<br />

in a collaborative environment. As in all Google<br />

<strong>of</strong>fices, Google <strong>Waterloo</strong> employees work in small,<br />

focused teams.<br />

Google's location at the Research <strong>Park</strong> provides<br />

exciting opportunities for Canadians to advance<br />

the company's mission to organize the world's<br />

information and make it universally accessible and<br />

useful. Google and the <strong>University</strong> <strong>of</strong> <strong>Waterloo</strong><br />

both share a passionate belief in the value <strong>of</strong><br />

integrating education with on-the-job training.<br />

Being located adjacent to each other will enable<br />

them to forge an even stronger bond over time.<br />

The Google employees, or ‘Googlers’, based in the<br />

<strong>University</strong> <strong>of</strong> <strong>Waterloo</strong>'s Research + Technology<br />

<strong>Park</strong> concentrate on high-pr<strong>of</strong>ile engineering<br />

projects, including applications targeted at mobile<br />

devices such as search, mobile GMail and tools for<br />

advertisers. For some <strong>Waterloo</strong> Googlers, it starts<br />

with a co-op program that combines dynamic<br />

work experience with a world-class education; for<br />

others, it is an easy transition after university to<br />

simply move across campus to work at Google’s<br />

new <strong>of</strong>fice.<br />

"It's very important for us to develop a strong<br />

relationship with the <strong>University</strong> <strong>of</strong> <strong>Waterloo</strong> and<br />

its talented students and researchers," said Stuart<br />

Feldman, Vice President <strong>of</strong> Engineering at<br />

Google. "We are actively recruiting top<br />

engineering talent to join our current team in<br />

<strong>Waterloo</strong>. With Google, they will have plenty <strong>of</strong><br />

opportunity to work on innovative and<br />

challenging products."<br />

The UW Research + Technology <strong>Park</strong> facilities help<br />

foster a productive and supportive workplace,<br />

with easy access to a fitness center, a dentist and<br />

banking. In Google's own <strong>of</strong>fice, catered food is<br />

brought in daily for lunch, which is eaten in the<br />

cafe adjoining the Googler's play space. In<br />

addition to creating a productive and fun work<br />

environment, Google recognizes the benefits <strong>of</strong><br />

situating itself in a city that <strong>of</strong>fers a high quality <strong>of</strong><br />

life to its employees. With continued plans to<br />

grow in <strong>Waterloo</strong>, Google is committed to the<br />

community and looks forward to being an<br />

important part <strong>of</strong> the city's success.<br />

WATCH • R + T <strong>Park</strong> • 08

Navtech Inc.<br />

Navtech s<strong>of</strong>tware and charts ready pilots for flight<br />

here’s a very familiar sight for airline<br />

travellers just about everywhere in the<br />

world; pilots in ones, twos and more<br />

carving a swath through crowded airports on<br />

their way to pilot a flight. With their tidy<br />

uniforms, jaunty caps atop their heads, and a<br />

very big black bag held firmly in hand, they are<br />

difficult to miss.<br />

Some travellers, minds wandering while waiting<br />

to check in or board a flight, may have idly<br />

wondered something about these pilots. What<br />

exactly do they carry inside those big black bags?<br />

What is mystery to some may be common<br />

knowledge to others. But for the record, the<br />

black bag is packed with extremely important en<br />

route charts that depict the roads in the sky<br />

complete with levels <strong>of</strong> airspace and<br />

geographical markers, as well as airport charts<br />

containing every detail <strong>of</strong> every airport including<br />

all landing and take-<strong>of</strong>f data. The pilots pack<br />

these black bags before each flight. They are<br />

standard issue. And standard requirement. And<br />

they don’t get on the plane without the bag.<br />

Every time pilots prepare for a flight they sort the<br />

charts and operational manuals in their bag to<br />

correspond to the route that they will be flying.<br />

Corresponding electronic data called navdata,<br />

from another Navtech product, is also<br />

downloaded to the equipment in the cockpit <strong>of</strong><br />

the plane. Throughout the flight charts and<br />

navdata are cross referenced to ensure accuracy<br />

for the pilots amongst what they are seeing as<br />

they fly, what their cockpit equipment is saying<br />

and what the hard copy chart reads.<br />

Only three companies in the world are responsible<br />

for the development <strong>of</strong> the charts that guide every<br />

pilot through their flights. The second largest <strong>of</strong><br />

these companies, Navtech, calls <strong>Waterloo</strong> home.<br />

Navtech and its subsidiaries have been making<br />

flight operational s<strong>of</strong>tware such as aeronautical<br />

charts and other related products for over 50 years.<br />

Right now, they’re in the midst <strong>of</strong> redesigning<br />

these charts to help make air travel safer<br />

than ever.<br />

Working with research results from a US-based<br />

aeronautical research institution, the Volpe<br />

Institute, Navtech is working on a new design<br />

format that will improve their chart design. The<br />

Volpe Institute is an internationally recognized<br />

centre <strong>of</strong> transportation and logistics expertise.<br />

Their work helps decision-makers define problems<br />

and pursue the solutions that will lead<br />

transportation in the 21st century.<br />

Based on the study with Volpe regarding how<br />

humans read charts in a flight deck environment,<br />

Navtech made changes focusing on improving<br />

the readability and accessibility <strong>of</strong> information,<br />

encompassing changes like enhanced text fonts<br />

and using more colour in their charts. Other<br />

technical aspects <strong>of</strong> the product include<br />

procedures to improve aircraft operations and<br />

flight safety by using more easily recognizable<br />

symbology. In the event <strong>of</strong> an emergency, the<br />

ability to read charts and "get the picture" faster<br />

can knock split seconds <strong>of</strong>f crucial decisionmaking<br />

time to save flights and lives.<br />

Updating their enormous body <strong>of</strong> charts is not<br />

an overnight task for Navtech. They have been<br />

working on redesigning their products airport by<br />

airport throughout the last two years. Recently,<br />

they have begun the launch <strong>of</strong> the new product<br />

with some <strong>of</strong> their existing clients by replacing<br />

designs as clients renew their mapping<br />

contracts. The changes have been noted by their<br />

customers and the response is enthusiastic.<br />

What’s next for Navtech? Developers are<br />

finalizing state-<strong>of</strong>-the-art s<strong>of</strong>tware for airlines to<br />

minimize fuel consumption benefiting both the<br />

economy and the environment. That project,<br />

along with their Flight Planning and Crew<br />

Scheduling s<strong>of</strong>tware, keep their 24/7 Service<br />

Desk as well as their researchers and<br />

programmers from being idle. Navtech is<br />

focused on continuing to develop other products<br />

in various markets <strong>of</strong> the vast world <strong>of</strong> airspace<br />

and travel.<br />

WATCH • R + T <strong>Park</strong> • 10

Tim Ellis<br />

Director, Client Programs<br />

eet Tim Ellis. An entrepreneur<br />

from the area with several startups<br />

under his belt, Tim recently<br />

joined the team at the <strong>Waterloo</strong> Research<br />

+ Technology <strong>Park</strong>’s Accelerator Centre. As<br />

the centre’s Director <strong>of</strong> Client Programs,<br />

Tim is a logical addition for an organization<br />

that is all about entrepreneurs.<br />

The Accelerator Centre opened its doors<br />

in April 2006 with the hopes <strong>of</strong> being at<br />

50% capacity in the first year. The facility<br />

was full within 11 months. Two years<br />

later plans are in place to add an<br />

additional 10,000 square feet, to be<br />

located in the park’s next multi-tenant<br />

building, bringing the centre’s total<br />

space to approximately 40,000 square<br />

feet. The centre’s rapid expansion stands<br />

as an outstanding outcome <strong>of</strong> the<br />

healthy growth potential for technology<br />

and entrepreneurship in <strong>Waterloo</strong>.<br />

There are few centres like this one in<br />

Ontario. Unlike most research parks, this<br />

one is not about incubation. Rather, as<br />

its name outlines, the centre’s mandate<br />

is to accelerate emerging technology<br />

businesses’ growth and success. To<br />

become a tenant, start-ups must be an<br />

existing business and already beyond the<br />

‘idea’ stage. Once they apply they are<br />

required to go through three to four<br />

stages <strong>of</strong> approval. The entire process<br />

can take up to a few months. But<br />

ultimately, when entry is secured, clients<br />

receive benefits that go far and above<br />

just occupying space.<br />

Accelerator Centre<br />

Take a seat at the table<br />

As tenant Steve Basco from Dossierview<br />

explains, “A lot <strong>of</strong> time can be wasted<br />

getting an <strong>of</strong>fice up and going. And a lot<br />

<strong>of</strong> money goes into paying for that as<br />

well - whether time lost or dollars cost.<br />

At the centre, costs for high quality space<br />

and facilities are shared across other<br />

start-ups. We get to make a positive first<br />

impression with our potential investors<br />

and clients without having to worry<br />

about the details.”<br />

In addition to space access, clients are<br />

plugged into resources, mentorship<br />

programs and more. As Ellis explains,<br />

“We want to make sure the clients have<br />

all the tools they need to be successful<br />

while they’re here and after their<br />

graduation. We listen to our clients to<br />

find out what it is that they need when.<br />

Then we bring in value-add resources –<br />

services that cover HR, access to<br />

mentors, legal, sales, CTO in residence,<br />

book-keeping and more – whatever<br />

makes sense.”<br />

The ultimate goal for the clients is actually<br />

to help them outgrow the centre. In<br />

October 2007 one <strong>of</strong> the centre’s clients,<br />

Primal Fusion (formerly Terra Path Inc.),<br />

left the centre to move into their own<br />

space. Says Tim, “The quality and<br />

quantity <strong>of</strong> companies that graduate<br />

successfully are the measure <strong>of</strong> our<br />

success. We follow graduates closely and<br />

monitor the positive impact they have on<br />

our local economy.”<br />

Tim also brings something extra to the<br />

table with the knowledge he gained from<br />

his own entrepreneurial ventures. Easily<br />

drawing from his own start-up experiences,<br />

Tim handles questions from clients ranging<br />

from angel funding to day-to-day<br />

operations and everything in between. His<br />

open door philosophy is ‘always available’<br />

for the 15 businesses currently located in<br />

the centre. And as entrepreneurs attest,<br />

‘There’s never a dull moment.’<br />

Says client Maulin Gandhi, Tangam<br />

Gaming, “As an entrepreneur one <strong>of</strong> the<br />

hardest lessons you learn is how to<br />

control what feels like bi-polar emotions.<br />

You can’t get too high when things go<br />

well and you can’t get too low when<br />

they don’t. I’ve had a few deals where<br />

I’ve been really excited and then it hasn’t<br />

come through. I had to learn to<br />

moderate my reactions to everything.”<br />

A little bit <strong>of</strong> counseling fits easily into<br />

Tim’s role since, “I’ve been there myself.”<br />

As for the next few years, Tim adds, “I<br />

plan to take things here to the point<br />

where I’ve squeezed out as much value<br />

as I can for the clients based on my<br />

experiences and connections. You never<br />

know, I may end up back in the start-up<br />

world myself. It’s an ever-changing world<br />

and I love the excitement. I’m having a<br />

lot <strong>of</strong> fun here and I would like to think<br />

I’ve got a lot to add yet.”<br />

WATCH • R + T <strong>Park</strong> • 12

Frozen North<br />

Up & Down game graphic<br />

ot long ago video gaming was<br />

considered a ‘geek’ past time.<br />

That’s changed. Today, the<br />

audience for video gaming includes the<br />

demographics it once appeared to<br />

exclude: The older generation and<br />

females. Now a commonly accepted<br />

form <strong>of</strong> entertainment, the mass appeal<br />

<strong>of</strong> video gaming to a large and<br />

composite audience has opened the<br />

doors to a rise <strong>of</strong> innovators. The surprise<br />

is, although these innovators are not the<br />

big names, they are the force driving<br />

both change and revenue.<br />

Within the gaming industry is a new subculture<br />

<strong>of</strong> independent game developers<br />

- known as ‘indy’ gamers. These typically<br />

small yet creative design and<br />

development houses have become the<br />

industry’s new trail-blazers. Their<br />

Frozen North<br />

The indy movement<br />

creative ideas re-energized and then<br />

revolutionized what was very recently<br />

considered a stagnant market.<br />

Explains Julian Spillane, young founder<br />

and CEO <strong>of</strong> local gaming company<br />

Frozen North, “The indy gaming<br />

movement began in ’98. Something<br />

right was going on that set the path for<br />

independent development. In some<br />

ways, it was the end <strong>of</strong> one era and the<br />

beginning <strong>of</strong> another. Gaming was stale<br />

– nothing was changing in terms <strong>of</strong><br />

game type or play. At the same time,<br />

s<strong>of</strong>tware was becoming cheaper and<br />

schools were starting to teach<br />

development skills.”<br />

“Initially,” continues Spillane, “independents<br />

worked away quietly in their basements. But<br />

then teams started to take over. With teams,<br />

everyone brings a different element to the<br />

table and that opens the door to creativity.<br />

Ideas were generated that challenged what<br />

we claimed games to be. Larger companies<br />

started to notice and then question what<br />

the indies were doing. Eventually, these<br />

companies had to adapt to the changes<br />

that indies made and a new gaming reality.”<br />

Spillane <strong>of</strong>ficially formed his own video<br />

game development company, Frozen<br />

North, in 2006. But that was more a<br />

formality; the group had been working<br />

together informally during their school<br />

years building their skills as designers.<br />

Currently finishing the last stages <strong>of</strong><br />

development for a game called ‘Up &<br />

Down’, Frozen North’s first product is set<br />

to hit the gaming market in December <strong>of</strong><br />

this year. Spillane acknowledges Frozen<br />

North’s plans for the game reach far<br />

deeper than a one-hit wonder.<br />

“Ultimately, the goal is to build a<br />

franchise - like Mario Brothers. It’s not<br />

enough to just build a game. You have to<br />

build a brand to help tide you over for<br />

the next project. The way the market for<br />

sales has developed - there’s plenty <strong>of</strong><br />

room for brands,” explains Spillane.<br />

Similar to the DVD industry, video<br />

gaming has a market where sales are not<br />

an either/or situation. Gamers tend to<br />

build their collections by purchasing a<br />

game now and another one later.<br />

Because developers don’t have to<br />

compete over a sale <strong>of</strong> ‘oneness’, brand<br />

development, collaborative efforts and<br />

information sharing are commonplace.<br />

And that inspires more innovation.<br />

But as Spillane is quick to mention,<br />

“Pulling ahead <strong>of</strong> the pack takes more<br />

than development. Every team has its<br />

own story <strong>of</strong> blood, sweat and tears.<br />

Along with good design you also need<br />

good publicity as well as people with<br />

influence behind you. Publishers care<br />

about bottom line – you can’t sell on<br />

innovation alone. That’s something a lot<br />

<strong>of</strong> developers forget to think about.”<br />

Not so for Spillane, “I grew up with<br />

gaming – and that inspired me to be a<br />

developer. But now that I’ve started a<br />

company, I’ve learned there’s no manual<br />

on being a CEO. I don’t want to be a suit<br />

– but I want to lead the company. I guess<br />

I’m learning the ropes through osmosis –<br />

absorbing things from people around<br />

me. I want to be a role model for others<br />

someday. We just have to make sure we<br />

keep our values and great work<br />

environment. We’re confident we’re next<br />

on the cusp.”<br />

WATCH • R + T <strong>Park</strong> • 14

Sybase iAnywhere Inc.<br />

Revolutionizing the way you shop<br />

ave you ever looked in the mirror<br />

while trying on clothes and<br />

wondered if there was a shirt<br />

that was a better match for the great pair<br />

<strong>of</strong> pants you slipped on? Or whether you<br />

picked up the perfect accessory to go<br />

with the whole outfit? Have you ever<br />

wished for better service in stores while<br />

trying on clothes? A way that would not<br />

involve leaving the change room to hunt<br />

down the item yourself or finding a sales<br />

representative. Most <strong>of</strong> us at some point<br />

become exhausted with the shopping<br />

experience and opt to exit the change<br />

room. We leave the items behind and<br />

chalk it up to yet another failed shopping<br />

expedition.<br />

There is a new take on this old fairytale,<br />

except in this story, there is no Sleeping<br />

Beauty. What if you could have the item<br />

you wanted brought to you without ever<br />

leaving the change room or talking to a<br />

sales rep? Imagine if there were actually<br />

an innovative solution under<br />

development right now that answers to<br />

this desire and provides a superior<br />

shopping experience.<br />

You can say thank you to <strong>Waterloo</strong>based<br />

s<strong>of</strong>tware developer Sybase<br />

iAnywhere for the technology that,<br />

working in conjunction with other<br />

industry leaders, will someday make your<br />

wish a shopping reality.<br />

Here’s how it works...<br />

Attached to all articles <strong>of</strong> clothing are<br />

Radio Frequency Identification (RFID)<br />

tags. These RFID tags contain all the<br />

data about the article <strong>of</strong> clothing to<br />

which they are attached. As your usual<br />

shopping experience begins, you select a<br />

number <strong>of</strong> articles <strong>of</strong> clothing and head<br />

to the change room to try them on.<br />

With Sybase iAnywhere technology, this<br />

is where shopping becomes a whole new<br />

experience. RFID readers are affixed<br />

behind the mirror’s surface. Once you<br />

enter the change room, the reader<br />

embedded in the mirror is able to read<br />

the details in the tag and all the relevant<br />

information including clothing style,<br />

colour, size and general description.<br />

Then the fun begins...<br />

With Sybase iAnywhere<br />

technology, this is where<br />

shopping becomes a<br />

whole new experience.<br />

By simply tapping on a digital button on<br />

the magicmirror, the mirror will display<br />

the coordinating clothing options that<br />

are both in the store and in your size.<br />

You can find out about shirts that match<br />

the pair <strong>of</strong> pants you have on, more<br />

options for pants that match the great<br />

sweater you selected or the accessory<br />

options that best compliment the outfit.<br />

Tap on another digital button and the<br />

articles <strong>of</strong> clothing that you’d like to try<br />

on are brought to you in your size by the<br />

sales representative.<br />

Sound too good to be true? Right now,<br />

this magicmirror solution is becoming a<br />

reality for one <strong>of</strong> Portugal’s premier<br />

fashion houses, Throttleman. Sybase<br />

iAnywhere is providing the RFID<br />

infrastructure which is the backbone to<br />

this solution. The RFID infrastructure<br />

provides management <strong>of</strong> the readers,<br />

centralized configuration and data<br />

integration into existing backend<br />

systems. With the implementation <strong>of</strong><br />

this new technology in their retail<br />

business model, Throttleman expects to<br />

provide more efficient customer service<br />

and eventually attain increased sales.<br />

RFID technology has typically been<br />

associated exclusively with supply chain<br />

management and compliance to<br />

mandates. The technology, however,<br />

is now being used by forward-thinking<br />

companies who are getting real<br />

business benefits such as increased<br />

customer satisfaction, productivity and<br />

ultimately pr<strong>of</strong>its.<br />

The magicmirror solution is only one<br />

example <strong>of</strong> the innovative types <strong>of</strong><br />

solutions that are being built with<br />

products from Sybase iAnywhere.<br />

And the rest <strong>of</strong> us? Well, we get to look<br />

forward to one <strong>of</strong> those fairytales finally<br />

coming true.<br />

WATCH • R + T <strong>Park</strong> • 16

17 • R + T <strong>Park</strong> • WATCH<br />

CBET<br />

Innovation creating momentum<br />

hat started as a dream merely<br />

five years ago, the <strong>University</strong> <strong>of</strong><br />

<strong>Waterloo</strong>’s Centre for Business,<br />

Entrepreneurship, and Technology (CBET) is<br />

changing the model <strong>of</strong> graduate business<br />

education in Canada. Located in the heart <strong>of</strong><br />

the Accelerator building, in UW’s Research<br />

<strong>Park</strong>, CBET’s mandate is to advance the<br />

teaching and practice <strong>of</strong> entrepreneurship,<br />

innovation and commercialization. In the<br />

last few years, its radical ‘knowing-doing’<br />

programs have attracted students from all<br />

over the world and have resulted in the<br />

formation <strong>of</strong> numerous new ventures and<br />

spin-<strong>of</strong>f companies.<br />

Leveraging UW’s technological<br />

strengths, CBET’s students and alumni<br />

are actively involved in commercializing<br />

ideas in such diverse fields as ICT, RFID,<br />

nanotechnology, health care, alternative<br />

energy and digital media. A wonderful<br />

example <strong>of</strong> CBET’s catalytic effect on<br />

business creation is Tangam Systems.<br />

Prem Gururajan, a UW systems design<br />

graduate, had been developing a specific<br />

optical sensing application when he<br />

enrolled CBET’s Master <strong>of</strong> Business,<br />

Entrepreneurship (MBET) program in<br />

2004. While in the MBET program, Prem<br />

was introduced to many important<br />

business contacts. They assisted him in<br />

moving his idea forward through its<br />

various stages <strong>of</strong> commercialization.<br />

Today, his company Tangam Systems is a<br />

high tech start-up company focused on<br />

bringing computer vision-based<br />

monitoring systems to the casino<br />

gaming industry.<br />

Tangam's system uses tiny video cameras<br />

hidden in the ceiling above each gaming<br />

table to track every card dealt, every hand<br />

played and every customer who takes a<br />

seat at the table. Says Gururajan,<br />

“We’re the first company in the world<br />

that can do this – our technology has the<br />

potential to transform the industry.”<br />

During the last year Prem and his team<br />

have been rolling out their game tracking<br />

solutions in North America. They are now<br />

focusing their sights and business efforts<br />

in Macau, China, arguably the largest<br />

gambling centre <strong>of</strong> the world.”<br />

Some <strong>of</strong> the champions who helped<br />

along the way now sit on Tangam<br />

Systems’ advisory board. Explains Doug<br />

Beynon, Chair <strong>of</strong> the CBET advisory<br />

council and member <strong>of</strong> Tangam’s<br />

advisory board, “MBET Alumni are<br />

successful because <strong>of</strong> CBET’s<br />

differentiated approach to educating<br />

entrepreneurs. Students are surrounded<br />

by, and draw from, a rich innovative<br />

culture at CBET which provides the<br />

nurturing support and advice young<br />

entrepreneurs need.”<br />

Howard Armitage, Executive Director at<br />

MBET, has a vision for CBET. Says<br />

Armitage, “We aspire to be an<br />

internationally recognized Centre for<br />

Entrepreneurship that will be known for<br />

its success in producing breakthrough<br />

new businesses, advancing the state <strong>of</strong><br />

entrepreneurial and commercializationrelated<br />

research, and designing and<br />

promoting leading-edge educational<br />

programs for students and practitioners<br />

that lead to new business formation.”<br />

Continues Armitage, “Canada needs<br />

innovation to create momentum. At CBET,<br />

we’re working with our partners and<br />

colleagues in the Research <strong>Park</strong> to build<br />

the business for a healthy Canada.”<br />


Business Development Manager<br />

Miller Thomson LLP<br />

ith roots reaching back 150<br />

years in the <strong>Waterloo</strong> Region,<br />

Miller Thomson LLP is inspired<br />

by a vision <strong>of</strong> the future from its vantage<br />

point in the heart <strong>of</strong> the <strong>University</strong> <strong>of</strong><br />

<strong>Waterloo</strong> Research + Technology <strong>Park</strong>.<br />

MTech – a technology program put in<br />

place by the firm in July 2006 – is one<br />

unique aspect <strong>of</strong> Miller Thomson’s vision.<br />

A one <strong>of</strong> a kind program, MTech took<br />

nearly a year to conceive, research and<br />

develop. It <strong>of</strong>fers a host <strong>of</strong> reasonably<br />

priced legal services to qualifying<br />

emerging businesses. Designed to help<br />

new businesses get started and protect<br />

intellectual property, the program also<br />

provides access to highly qualified<br />

national-level legal counsel.<br />

Miller Thomson LLP<br />

Expert advice for emerging tech companies<br />

MTech grew out <strong>of</strong> a blending <strong>of</strong> several<br />

separate factors. Lorelei G. Graham,<br />

Miller Thomson Partner, recognized that<br />

there were many young and exciting new<br />

businesses springing up in <strong>Waterloo</strong><br />

Region on a regular basis. She began<br />

thinking about how the firm could get<br />

involved with this dynamic<br />

entrepreneurial energy.<br />

“Intellectual property, and patents in<br />

particular, drive a lot <strong>of</strong> business today<br />

and Miller Thomson wanted to partner<br />

with start-ups to provide both legal and<br />

business services. We wanted to<br />

anticipate their needs rather than wait<br />

for them to come to us seeking<br />

traditional legal advice,” says Graham.<br />

At roughly the same time, Debora<br />

Ritchie, Miller Thomson Business<br />

Development Manager, attended an<br />

entrepreneur’s forum in Toronto during<br />

which emerging business people<br />

discussed the pitfalls <strong>of</strong> legal and<br />

financial matters for young companies.<br />

“As a firm we began thinking this was a<br />

direction we could be going and<br />

examined how to address these issues<br />

and tie them into intellectual property.<br />

This opened up a whole new dialogue,”<br />

adds Ritchie.<br />

Miller Thomson saw a lot <strong>of</strong> possibilities<br />

opening up too. Following her initial<br />

observations, Ritchie gathered extensive<br />

research by speaking to dozens <strong>of</strong> local<br />

businesses about their legal needs<br />

including why and how they chose their<br />

lawyers. Says Ritchie, “We found that<br />

most <strong>of</strong> the businesses we talked to had<br />

fabulous ideas and great concepts but<br />

didn’t know how to turn that into a<br />

viable business. We wanted to find a way<br />

to get them to come to us early on and<br />

then give them a solid foundation.”<br />

When her research was complete, Ritchie<br />

came up with a name, logo and<br />

marketing concept. Now in its second<br />

year, the MTech program includes over<br />

50 business stakeholders in the<br />

community. “From the beginning,” says<br />

Ritchie, “people at Miller Thomson have<br />

been passionate about the program.<br />

That in part explains its early and<br />

continued success in the community.”<br />

Attests MTech client Dr. Jeffrey Turner,<br />

CEO <strong>of</strong> the Toronto -based stem cell<br />

company Tissue Regeneration<br />

Therapeutics Inc., "Emerging technologyintensive<br />

companies require cost<br />

effective, leading edge legal services on a<br />

timely basis. MTech's innovative quotebased<br />

business structure has allowed my<br />

company to effectively manage legal<br />

costs yet retain sophisticated services."<br />

“MTech is just one example <strong>of</strong> our new<br />

ideas,” says Ritchie. “The success <strong>of</strong> the<br />

program has encouraged us to develop<br />

other related services and products -<br />

alternative solutions. In today's<br />

technology-based business world,<br />

pr<strong>of</strong>essional services including legal and<br />

financial products need to adapt and<br />

change to meet the demands <strong>of</strong> business.<br />

Adds Graham, “We’re 150 years old this<br />

year, but we’re new and modern too.<br />

MTech makes technology work for us<br />

and for the community. Moving to the<br />

Research <strong>Park</strong> fits our commitment to –<br />

and vision <strong>of</strong> – the region and the<br />

growing technology community. We<br />

hope to be there at the next stage <strong>of</strong><br />

their growth.”<br />

WATCH • R + T <strong>Park</strong> • 18

Open Text<br />

Taking control <strong>of</strong> chaos<br />

ave you ever heard the term<br />

‘content chaos’?<br />

Well if you logged onto your <strong>of</strong>fice<br />

computer this morning to a barrage <strong>of</strong><br />

new and urgent email you may actually<br />

have experienced some <strong>of</strong> this first hand.<br />

Embedded in the plethora <strong>of</strong> messages<br />

did you also tackle multiple attachments,<br />

videos, digital images and other files?<br />

Grappling with the content chaos <strong>of</strong><br />

today’s ‘rich media’ in an organized<br />

manner is getting to be more <strong>of</strong> a<br />

challenge every day. For businesses, this<br />

challenge can be a matter <strong>of</strong> the<br />

bottom line.<br />

Rich media usage has exploded and will<br />

continue to expand within corporate<br />

enterprise. According to independent<br />

research organization GISTICS<br />

Incorporated, without some type <strong>of</strong><br />

management system for rich media files,<br />

a typical company will soon spend an<br />

average <strong>of</strong> 2.9 minutes searching for a<br />

single file. And <strong>of</strong>ten these searches<br />

come up empty handed. For competitive<br />

companies that hits two sore spots –<br />

the pocketbook and the reputation <strong>of</strong><br />

the company.<br />

More and more organizations are<br />

recognizing that rich media is a valuable<br />

component <strong>of</strong> their enterprise’s collective<br />

intellectual property. At the same time,<br />

they also realize the importance <strong>of</strong> seeking<br />

solutions that can help to manage their<br />

mounting file types – be it for TV, web, cell<br />

phone, or in-store advertising.<br />

<strong>Waterloo</strong>-grown Open Text, located in<br />

the Research <strong>Park</strong>, specializes in<br />

connecting people with the information<br />

they need to work better, the processes<br />

that make them more efficient and the<br />

communities that share like-minded<br />

interests and expertise. Open Text came<br />

up with a solution for content chaos<br />

called Artesia Digital Asset Management<br />

(DAM). For many <strong>of</strong> their clients it has<br />

provided the answer they needed to<br />

remain competitive.<br />

Take one <strong>of</strong> the world’s leading<br />

manufacturers <strong>of</strong> major home appliances<br />

for example. With annual sales <strong>of</strong> over<br />

$18 billion, 68,000 employees, and 5<br />

manufacturing and technology research<br />

centres around the globe, it still found<br />

itself struggling to establish a distinct<br />

brand identity. In order to protect,<br />

sustain and expand their worldwide<br />

market they needed to know accurate<br />

images were delivered in the correct<br />

manner to the correct channel.<br />

Pre DAM the company achieved this by<br />

burning 10 or more CDs per week. This<br />

was counterproductive and <strong>of</strong>ten<br />

resulted in the incorrect distribution <strong>of</strong><br />

images and model numbers, which in<br />

turn <strong>of</strong>ten irritated trade partners and<br />

confused customers. Dealing with<br />

multiple agencies internally and<br />

thousands <strong>of</strong> trade partners externally<br />

also meant that image requests <strong>of</strong>ten<br />

took one to three days to fulfill.<br />

The company recognized they needed a<br />

robust solution, appropriate for an<br />

industry leader, to help them manage<br />

their digital files. That meant a<br />

centralized and accessible repository for<br />

licensed product images and for<br />

repurposing images and content. This<br />

was critical to convey the message <strong>of</strong><br />

consistency, reliability and speed-tomarket<br />

to their customers.<br />

The company chose Open Text’s Artesia<br />

DAM to help them organize, manually<br />

retrieve and distribute approximately<br />

48,000 images. The solution also protects<br />

over 13,000 product shots representing<br />

their entire house <strong>of</strong> brands.<br />

Open Text helped the company create a<br />

centralized repository to bring in-house<br />

control over product shots and eliminate<br />

the cost <strong>of</strong> image recreation, storage and<br />

retrieval. The company was able to<br />

provide trade partners with branded<br />

imagery according to their market and<br />

geographic needs. Departments could<br />

<strong>of</strong>fer ‘image enabled’ applications to<br />

external customers via a web-based<br />

self-service merchandising tool, point<br />

<strong>of</strong> sale materials and product<br />

specification sheets as well as print<br />

advertising to trade partners and buying<br />

group representatives.<br />

Thanks to the solution, the company<br />

now easily manages brand messaging<br />

and is confident accurate images are<br />

delivered to the correct destination.<br />

Trade partners have access to quality<br />

images for branded co-promotions and<br />

product demonstrations. That translates<br />

into global brand consistency for both<br />

trade partners and customers. Ultimately,<br />

the organization saved time and money<br />

while ensuring a solid brand identity.<br />

And that translated to a clear<br />

competitive advantage.<br />

Making sense out <strong>of</strong> chaos is <strong>of</strong>ten a<br />

good idea. But in the information rich<br />

world <strong>of</strong> today, it just makes good<br />

business sense.<br />

WATCH • R + T <strong>Park</strong> • 20

ideas = research + talent + location<br />

today’s<br />

technology<br />

There is a place where ideas happen. It is in<br />

surroundings that encourage leading edge research<br />

and have continuous access to a stream <strong>of</strong> brilliant<br />

minds. That place is here in <strong>Waterloo</strong>. It’s called the<br />

<strong>University</strong> <strong>of</strong> <strong>Waterloo</strong> Research + Technology <strong>Park</strong>.<br />

It’s today’s technology playground.<br />

The companies located in this park have ready<br />

access to everything they need to generate ideas for<br />

now and for the next generation. Tomorrow they will<br />

welcome the brainpower <strong>of</strong> our children just as they<br />

have already welcomed the minds here now.<br />

<strong>Watch</strong> to see what happens next.<br />

playground www.rtpark.uwaterloo.ca<br />

Bill Gates<br />

What’s on for tomorrow<br />

It is a well known fact that every<br />

generation has philosophical<br />

differences from the one it follows.<br />

How each generation’s beliefs and values<br />

impact the world becomes the legacy<br />

each leaves behind. Today, we live in an<br />

era where the millennial generation’s<br />

desire to give back to society is so<br />

powerful – it is actually affecting the way<br />

businesses must work in order to attract<br />

young talented minds.<br />

February 2008, during his North American<br />

tour, Bill Gates made a stop at the<br />

<strong>University</strong> <strong>of</strong> <strong>Waterloo</strong>. His only Canadian<br />

visit, he delivered some strong messages<br />

to the students <strong>of</strong> the university and 200<br />

hand selected (and lucky) high school<br />

students. A big part <strong>of</strong> the message<br />

reflected Gates’ commitment to his own<br />

philanthropic work and his understanding<br />

that for the millennial generation; well,<br />

the times… they are a changing.<br />

Gates first drew a picture <strong>of</strong> a future that<br />

promises to deliver an astonishing array<br />

<strong>of</strong> changes that will impact the way<br />

society lives and works. He then<br />

encouraged students to gain a more<br />

comprehensive understanding <strong>of</strong> the<br />

world; and not just <strong>of</strong> the haves but also<br />

<strong>of</strong> the have nots.<br />

Explained Gates, “When I was in school I<br />

didn’t personally get the big picture. But<br />

I’ve learned a lot more since then about<br />

the tiers <strong>of</strong> wealth in the world. I’ve asked<br />

myself, <strong>of</strong> those tiers, how does<br />

technology make a difference amongst<br />

groups? The top tier is obvious. But in the<br />

bottom tier, where people live without<br />

electricity or access, innovation is<br />

extremely important but difficult to<br />

deliver. This creates a dilemma because<br />

when people have no money, they have<br />

no voice. And they require external action<br />

to help resolve problems. The answer is to<br />

find gaps where technology can make a<br />

positive impact in spite <strong>of</strong> the issues.”<br />

“If you could get every<br />

business to be as good as<br />

the ‘best’ who are already<br />

helping, imagine the new<br />

technologies that could<br />

be developed to help<br />

the world.”<br />

“When you have a much better<br />

awareness <strong>of</strong> a particular world<br />

situation,” Gates continued, “take on an<br />

aspect <strong>of</strong> what you’ve noticed and learn<br />

as much as you can about it. Then find a<br />

way to give back.”<br />

On a business level, Gates encouraged the<br />

students to get businesses more involved<br />

in finding these solutions. As he noted, “If<br />

you could get every business to be as good<br />

as the ‘best’ who are already helping,<br />

imagine the new technologies that could<br />

be developed to help the world.”<br />

Refreshing words from a man who has<br />

already accomplished so much.<br />

WATCH • R + T <strong>Park</strong> • 22

Innovation Partners<br />

The evolution <strong>of</strong> a <strong>Waterloo</strong> idea<br />

deas: concepts, abstractions, notions that exist within the mind. All <strong>of</strong> us have had a few; some <strong>of</strong> us have had a lot.<br />

But how many <strong>of</strong> our ideas ever get beyond mere thoughts?<br />

At the <strong>University</strong> <strong>of</strong> <strong>Waterloo</strong> Research + Technology <strong>Park</strong> odds that an idea will turn into a patent, product or business<br />

are quite good. In fact many ideas are currently along the journey to commercialization right now.<br />

The Research <strong>Park</strong>’s five Innovation Partners are there to help individuals develop their ideas into viable businesses. Each one <strong>of</strong><br />

the partners has a specific and defined role in that journey.<br />

From research around idea validation, to sourcing development resources, to connecting funding, mentoring and government<br />

assistance when needed most, the partners clear the path that moves ideas from thoughts to words to commercialization.<br />

23 • R + T <strong>Park</strong> • WATCH<br />

So you have an idea...<br />

How do you know if your idea is a sound one? If there’s a market for it? If the technology exists? How to patent it? Finding<br />

answers takes a lot more than guts and opinion. Your idea’s first stop is the Canadian Innovation Centre (CIC). The CIC conducts<br />

the research necessary to find answers on market viability. Explains Josie Graham, Director, Projects & Studies, “People should<br />

come to see us very soon after the light bulb goes on. We can help to establish if there is a need before the entrepreneur really<br />

starts to spend time and money on further development <strong>of</strong> the idea.”<br />

All systems go...<br />

You’ve passed the research stage and there’s a market for your idea. But you can’t work on it during the day (you’re at the <strong>of</strong>fice)<br />

or you can’t work at it at night (your home pc doesn’t have the capacity or programs) and you need more development before any<br />

angel funding. Infusion Angels Innovation Centre sponsored by Micros<strong>of</strong>t next. A mini-incubator, they provide entrepreneur’s<br />

support, services, mentorship and guidance. A free and tapable resource, Infusion has physical workspace including workstations,<br />

access to development resources, a technology library, programming guides and more. All you have to do is call and book the time.<br />

Add time and money...<br />

It’s almost real and it’s going to work. But the idea needs further research and more resources. In other words, you need money.<br />

You’ve heard rumours about government funds and research assistance, but you’re not sure where to begin. Get to know the<br />

Industrial Research Assistance Program (IRAP). IRAP provides a mix <strong>of</strong> expertise, referrals, and funding for qualifying startup and<br />

early-stage companies. Programs include a range <strong>of</strong> both technical and business oriented advisory services along with potential<br />

financial support for innovative research, development and commercialization <strong>of</strong> new products and services.<br />

And more time and money...<br />

It’s almost real. It’s almost ready. With just a bit more time and money you’ll be on track to take it to market. You can always<br />

check out the Ontario Centre <strong>of</strong> Excellence part <strong>of</strong> the Ontario Ministry <strong>of</strong> Research and Innovation. A pre-eminent research-tocommercialization<br />

vehicle, OCE is great for building strong industry and academic relationships. They specialize in taking ideas to<br />

income through support for industrially relevant R&D, the opening <strong>of</strong> new market opportunities and the commercialization <strong>of</strong><br />

leading edge discovery.<br />

Take-<strong>of</strong>f time...<br />

Seems you have a few employees and an <strong>of</strong>fice (not in the basement.) The ink is dry on your first deal. Maybe your idea will be<br />

the next one to change the world. You’re poised to be the next name on everyone’s lips. Time to join Communitech: <strong>Waterloo</strong><br />

Region Technology Association and connect with the region’s technology sector. With mentor programs, peer gatherings, annual<br />

conference, connections to every CEO in the region and government involved with economic development and technology,<br />

Communitech is the place to meet everybody. Maybe sooner rather than later, you’ll be the next speaker to tell the story <strong>of</strong> how<br />

your idea went from thoughts in your head to a multi-million dollar enterprise.<br />

WATCH • R + T <strong>Park</strong> • 24

TechTown<br />

oby Jenkins, creator <strong>of</strong> TechTown,<br />

a community services building<br />

located in the heart <strong>of</strong> the UW<br />

Research + Technology <strong>Park</strong>, has<br />

accomplished a phenomenal task. Open<br />

for business since January 2007, Toby’s<br />

facility is the physical embodiment <strong>of</strong> her<br />

vision. We talked to her to find out how<br />

she took her philosophy for healthy living<br />

and turned it into a viable and thriving<br />

business.<br />

First <strong>of</strong> all, are you from the area?<br />

“Not originally - but I am a <strong>University</strong> <strong>of</strong><br />

<strong>Waterloo</strong> graduate. I returned 20 years<br />

ago to establish a career and I’ve been<br />

very busy raising my family. I have three<br />

25 • R + T <strong>Park</strong> • WATCH<br />

children – 17, 15 and 11 and we love it<br />

here. Since my return I’ve watched<br />

things change a lot. <strong>Waterloo</strong> is growing<br />

up quickly and is becoming a very<br />

dynamic city.”<br />

What were you up to before TechTown?<br />

“I came to <strong>Waterloo</strong> as a commercial<br />

banker for Royal Bank and I managed a<br />

business unit in Cambridge. I left<br />

banking in the late ‘90’s to raise my<br />

children and volunteer on boards such as<br />

<strong>Waterloo</strong> Ventures, Grand River Hospital<br />

and Cancer Care Ontario. The most<br />

satisfying work came from my<br />

experiences on health care boards. I spent<br />

nine years on the Grand River Hospital<br />

board finishing as Chairman in 2004.”<br />


CEO, Columbia Developments Inc.<br />

What did you take away from your<br />

volunteer experiences?<br />

“With my work with Cancer Care<br />

Ontario, I learned there was a big gap for<br />

the average person in the area <strong>of</strong> health<br />

promotion and disease prevention. I saw<br />

that there was an opportunity to help<br />

people take care <strong>of</strong> themselves better –<br />

while they’re healthy – to maintain good<br />

health. An idea started to take shape -<br />

there had to be other opportunities to<br />

inspire greater responsibility in keeping<br />

yourself healthy and active. But it took<br />

me a while to figure out what that<br />

opportunity might actually be.”<br />

A different approach for the new <strong>Waterloo</strong><br />

So how did you get from there to<br />

the creation <strong>of</strong> TechTown?<br />

“The opportunity to build TechTown first<br />

came about when local technology CEOs<br />

and UW President David Johnston<br />

identified the need to provide services such<br />

as a fitness facility, healthy food and child<br />

care in a single location within the Research<br />

<strong>Park</strong>. I expanded that notion with the idea<br />

for a building that would accommodate<br />

other pr<strong>of</strong>essional services - ones that<br />

would help people bring more balance to<br />

their lives. Other things came into play as<br />

well - like the fact that a lot <strong>of</strong> new people<br />

in the area were looking to meet other new<br />

people and there was a growing base <strong>of</strong><br />

pr<strong>of</strong>essionals who really wanted to<br />

network. The opportunity to start a fitness<br />

facility that focused on health - not just<br />

running on a treadmill - became<br />

immediately apparent. I wanted to provide<br />

value added services that were not available<br />

within a custom-designed facility. That was<br />

the key to the business plan and now it’s<br />

the reason for our success.”<br />

What came next?<br />

“Research! I started by looking for<br />

comparable pr<strong>of</strong>essional services<br />

buildings. The first thing I found out was<br />

that they don’t really exist! The new<br />

building would have to create a sense <strong>of</strong><br />

place and foster a sense <strong>of</strong> community –<br />

hence the name “TechTown”. It needed<br />

the space necessary for events and<br />

networking options. For the health club,<br />

I visited many fitness facilities in North<br />

America. I knew that I needed to <strong>of</strong>fer<br />

facilities and services that differentiated<br />

us. It was also apparent that the design<br />

needed to be open, airy, light-filled and<br />

with customized ventilation. My research<br />

led to one conclusion - I needed to build<br />

something new that fit with my vision.”<br />

So, now that it is here, what is<br />

in TechTown?<br />

“We have just about everything you need<br />

to take some <strong>of</strong> the stress out <strong>of</strong> your<br />

life. Under one ro<strong>of</strong> we have Columbia<br />

Lake Health Club, TechTown Café,<br />

Education Credit Union, Kids & Company<br />

- a full service daycare, TechTown<br />

Dentistry and Google. Anyone can<br />

workout in the morning, grab a<br />

cappuccino or protein shake and get<br />

cash at the ATM all on the way to the<br />

<strong>of</strong>fice. All the service businesses in the<br />

facility work together to provide<br />

premium services that value clients’ time.<br />

For example, Kids & Company and<br />

Columbia Lake Health Club have a child<br />

care arrangement for members and<br />

Columbia Lake Health Club and the Café<br />

make it easy for members to make quick<br />

purchases.”<br />

What’s different about Columbia<br />

Lake Health Club?<br />

“Columbia Lake Health Club is neither<br />

gym nor franchise. We respond directly<br />

to what our members want. We see<br />

opportunities and act on them<br />

immediately. For example, we recently<br />

added an incredibly successful dance<br />

program. We have golf, hockey and ski<br />

conditioning. We have fitness classes<br />

that go way beyond the franchise<br />

programs <strong>of</strong> the ‘80’s. Plus, because I<br />

designed the facility for comfort, every<br />

room has its own ventilation system. In<br />

fact, with each room operating on its<br />

own system, we are able to provide a<br />

room for ‘hot’ yoga. There are also<br />

hardwood floors, lots <strong>of</strong> natural light<br />

flooding in and more. “<br />

What about the café?<br />

“Because the café is not a franchise<br />

either, we work together to meet our<br />

customers’ needs. Not only do we have<br />

fresh healthy food choices, we know<br />

how important good c<strong>of</strong>fee is to<br />

TechTown visitors. So – we have our own<br />

c<strong>of</strong>fee roaster. On your way in for your<br />

workout you can stop by the café and<br />

have our beans roasted to your taste and<br />

it’s ready to go when you head out.”<br />

Does the ultimate reality match<br />

the vision?<br />

“Yes! A lot <strong>of</strong> the members at Columbia<br />

Lake Health have turned out to be new<br />

people who want to get to know other<br />

new people. At the same time, the club<br />

also attracts many who have deep roots<br />

in this region but were looking for a<br />

more comfortable environment with<br />

different services and more equipment.<br />

We have created a community meeting<br />

place for the tenants <strong>of</strong> the park and the<br />

pr<strong>of</strong>essionals in <strong>Waterloo</strong> who want to<br />

meet and enjoy the company <strong>of</strong> likeminded<br />

people.”<br />

Would you do this again?<br />

“Would I ever! I’ve discovered a hidden<br />

passion inside me that I didn’t know was<br />

there. I have become an entrepreneur<br />

and it’s very satisfying. I love being<br />

“back to work” and believe that it’s<br />

important for my children to have a<br />

“working mom”. Plus I have learned so<br />

much through the whole experience <strong>of</strong><br />

taking a vision – and making it a<br />

building, a community gathering place<br />

and a club that promotes a healthy living<br />

style. So yes – I’d do it again.”<br />

WATCH • R + T <strong>Park</strong> • 26

Dr. Doug Jones<br />

Dr. Tim Sellner<br />

TechTown Dentistry<br />

omething feels very different at<br />

TechTown Dentistry. Beginning<br />

with the receptionist’s dazzling<br />

smile as she greets you on arrival, to your<br />

wait in a room that feels like a cozy<br />

family gathering place (complete with<br />

fireplace), it is obvious that this is not<br />

your average dentist’s <strong>of</strong>fice. And as the<br />

rest <strong>of</strong> your visit unfolds, it becomes<br />

equally clear that the approach to<br />

dentistry here is quite unique.<br />

Explains visionary and practice owner Dr.<br />

Doug Jones, “Our practice philosophy<br />

starts with a very specific end goal in mind<br />

- to treat each and every one <strong>of</strong> our<br />

patients on a personal, respectful and<br />

individual manner. We strive to strengthen<br />

our clients’ confidence, comfort level and<br />

self-esteem through healthy dental habits.<br />

After all, there’s a lot to be said for the<br />

value <strong>of</strong> a healthy smile.”<br />

27 • R + T <strong>Park</strong> • WATCH<br />

TechTown Dentistry<br />

Face your world with a smile<br />

In addition to Dr. Jones there are two<br />

other practicing doctors at TechTown<br />

Dentistry; Dr. Tim Sellner, Dentist, and Dr.<br />

Suzanne Cziraki, Orthodontist and<br />

Invisalign Specialist. Completing the<br />

team is also a number <strong>of</strong> other dental<br />

health pr<strong>of</strong>essionals. All team members<br />

are aligned with the same four core<br />

values: kindness, quality, extra mile<br />

service and integrity. Together, they<br />

create the TechTown Dentistry<br />

experience; aptly named ‘The Dental<br />

Health Advantage’.<br />

TechTown Dentistry’s fresh approach<br />

helps people fit the dentistry they want<br />

and need into their lifestyle and budget.<br />

As Doug points out, “When people are<br />

consulted, they usually know the right<br />

answers. We respect the rights <strong>of</strong> our<br />

client to be in charge <strong>of</strong> their dental<br />

health. So if they know the root canal<br />

they need can wait until they are settled<br />

in their new job or until they return from<br />

a vacation, they can choose the timing<br />

that works best for them.”<br />

“It’s important to remember that there<br />

are a lot <strong>of</strong> variables involved in healing,”<br />

continues Doug. “Your body will always<br />

heal faster if what is happening in the<br />

rest <strong>of</strong> life – finances, stress level, job<br />

satisfaction, physical health – are all in a<br />

positive state.”<br />

What happens in the dentist chair here<br />

includes plenty <strong>of</strong> discussion. Before ever<br />

moving to treatment, pictures are shown<br />

and options talked about between the<br />

patient and dental health pr<strong>of</strong>essional.<br />

Says Doug, “By discussing decisions with<br />

our patients, it changes the nature <strong>of</strong><br />

everything. Treatments are no longer<br />

done ‘to you’ – they’re done ‘for you’.<br />

That’s empowering.”<br />

Sound a little different from the ordinary<br />

dentist experience? Dr. Tim Sellner<br />

thought so too. That is why he came on<br />

board with the practice. As a recent<br />

graduate, Tim explored many different<br />

opportunities. It was Dr. Jones unusual<br />

methodology that sold him on joining<br />

this practice.<br />

“It really wasn’t much <strong>of</strong> a choice,”<br />

explains Tim. “Doug <strong>of</strong>fered me an<br />

alternative to a run-<strong>of</strong>-the-mill practice.<br />

There was a philosophy in place that<br />

provided a foundation for how we work.<br />

Patients are heard and understood – and<br />

that helps get rid <strong>of</strong> the ‘fear factor’<br />

stigma around dentistry. That in turn<br />

eliminates worry – which is a big deal for<br />

me. This place is about something I really<br />

believe in.<br />

TechTown Dentistry also believes in<br />

giving back to the community. Working<br />

with Catholic Family Counselling Centre<br />

to identify individuals with severe dental<br />

problems, the TechTown team provides<br />

the dental care necessary to restore the<br />

health and look <strong>of</strong> teeth and gums for<br />

these individuals. Doug acknowledges,<br />

“Due to circumstances or lack <strong>of</strong><br />

opportunity, many people are unable to<br />

access and pay for dental care. For these<br />

individuals, I’ve seen that a healthy<br />

confident smile make a huge difference<br />

to their lives.”<br />

As life becomes more and more<br />

disconnected from personal contact,<br />

providing the opportunity for one-on-one<br />

conversations around decision-making<br />

makes more sense than ever. Taking an<br />

active role in your own dental health,<br />

especially when the end result is an ideal<br />

smile, is a welcome change. As Doug<br />

adds, “When you have the confidence to<br />

face your world with a smile, doors open<br />

and opportunities are endless.”<br />


Career mom with daughter Carli<br />

Kids & Company<br />

Stopping the mommy drain<br />

n today’s fast-paced environment,<br />

the pressures on families, particularly<br />

mothers, are significant. The number<br />

<strong>of</strong> working parents is steadily increasing<br />

while support from extended families<br />

continues to diminish. According to<br />

Statistics Canada, the proportion <strong>of</strong><br />

children in child care has increased<br />

significantly over the past eight years.<br />

Victoria Sopik, president <strong>of</strong> Kids &<br />

Company, says that ‘Mommy Drain’ is<br />

something that affects both working<br />

moms and the organizations that<br />

employ them.<br />

“It is well documented that working<br />

mothers face significant emotional and<br />

practical issues, such as balancing work<br />

and family and this can translate into<br />

productivity and retention issues among<br />

valuable talent,” says Sopik. “The<br />

resulting cost is high…on both sides.”<br />

As a result, many <strong>of</strong> Canada’s leading<br />

employers are working to combat<br />

‘Mommy Drain’ by providing work-life<br />

programs and services for their<br />

employees. Kids & Company, Canada’s<br />

leading provider <strong>of</strong> innovative work-life<br />

solutions, works with top-tier progressive<br />

organizations to provide working<br />

parents with the flexible child care<br />

options they need.<br />

“Kids & Company’s child care solutions<br />

allow parents to feel good about going<br />

to work every day knowing they have<br />

access to guaranteed, reliable, nurturing<br />

care that is flexible enough to meet the<br />

specific needs <strong>of</strong> both children and<br />

parents,” says Sopik.<br />

To meet the needs <strong>of</strong> children age six<br />

weeks to school age, the qualified child<br />

care providers at Kids & Company use a<br />

child-centered philosophy in which the<br />

program is responsive to all children in<br />

the group. Kids & Company creates and<br />

adapts programs by observing and<br />

listening to the children. In small groups,<br />

children receive individual attention in a<br />

nurturing environment where a healthy<br />

attitude towards learning is developed.<br />

Through this emergent curriculum,<br />

children are provided with the<br />

opportunity to decide what they would<br />

like to learn.<br />

Kids & Company creates<br />

and adapts programs by<br />

observing and listening<br />

to the children.<br />

Kids & Company is also responsive to the<br />

needs <strong>of</strong> parents. With 20 locations<br />

across Canada, Kids & Company <strong>of</strong>fers a<br />

spectrum <strong>of</strong> child care options including<br />

full-time, part-time and emergency<br />

back-up child care. The organization<br />

recently began providing extended-hour<br />

and 24-hour child care at select locations<br />

in response to the needs <strong>of</strong> parents<br />

working in healthcare and other<br />

shift-oriented workplaces. But Kids &<br />

Company’s commitment to providing<br />

parents with flexibility extends beyond<br />

just the duration <strong>of</strong> a child’s care.<br />

“As a working mother <strong>of</strong> eight, I know<br />

first hand that balancing work and family<br />

is a challenge,” says Sopik. “That’s why<br />

we continue to develop and provide<br />

solutions to help stem the ‘Mommy<br />

Drain,’ such as no late fees when<br />

employees are held up at work and arrive<br />

late to pick up their child and our mealsto-go<br />

program.”<br />

WATCH • R + T <strong>Park</strong> • 28


Branch/Credit Manager<br />

Education Credit Union<br />

fter over 40 years in the business,<br />

the TechTown branch <strong>of</strong> the<br />

Education Credit Union (ECU) has<br />

proven its mettle by standing the test <strong>of</strong><br />

time against the banking industry’s<br />

giants. ECU <strong>of</strong>fers the same services<br />

banks <strong>of</strong>fer – bank accounts, investment<br />

options, loans, debit and credit cards –<br />

but they take a very different approach to<br />

banking and their customers. According<br />

to Tony Verbeek, Branch/Credit Manager<br />

for ECU, their business is driven by a<br />

customer service focus.<br />

How are you different from other banks?<br />

“Well, the environment for starters.<br />

When you walk into this branch, you<br />

won’t see tellers or automatic teller<br />

machines. Instead, our trained<br />

pr<strong>of</strong>essionals are located in individual<br />

<strong>of</strong>fices. Customers come in, have a seat,<br />

and we take the time to look after them<br />

Education Credit Union<br />

Customer service focus<br />

in a confidential one-on-one manner –<br />

no matter what they’ve come to the<br />

branch to do.”<br />

Doesn’t that make transactions take<br />

up a lot more time?<br />

“Actually, our clients come to see us<br />

specifically for this reason! ECU has built<br />

the company to cater towards people in<br />

a personal sort <strong>of</strong> way. We think all our<br />

clients are worth our time and effort.<br />

These days many banks encourage<br />

customers to complete all their banking<br />

online, for example, so they never need<br />

to visit a branch or talk to a real person.”<br />

What if you prefer online banking?<br />

“Absolutely, we provide that as well.<br />

We’ve just found though, in some<br />

banking transactions our clients need to<br />

sit down with someone who can walk<br />

them through the options to make better<br />

and informed decisions. We’ve come to<br />

understand that a lot <strong>of</strong> people don’t have<br />

the time, skills, or patience to do complete<br />

financial plans for themselves. They prefer<br />

to see an expert – much like you see<br />

doctors for health reasons and lawyers for<br />

legal issues. People come here to get<br />

credible, reliable guidance and advice that<br />

is tailored and suited towards them.”<br />

Can you explain how you provide<br />

guidance and advice?<br />

“At ECU, our entire value system is based<br />

on putting the needs <strong>of</strong> the customers<br />

first. Let’s use the example that you<br />

weren’t happy with your current mortgage<br />

provider and came to see us with the<br />

intent <strong>of</strong> moving your mortgage to us.<br />

Well, by saying we are committed to<br />

walking the walk, it means before we<br />

would ever sign you up our staff perform<br />

calculations to help make decisions that<br />

benefit you the customer – not ECU.<br />

So, after a close look at your mortgage<br />

rates, if it’s in your best interests to stay with<br />

your current bank until the mortgage is due,<br />

we will encourage you to wait until that<br />

change makes the best financial sense.”<br />

Is that the way you approach all your<br />

customers?<br />

“We always take a truthful and<br />

straightforward approach. The majority<br />

<strong>of</strong> the time people respect that we were<br />

honest with them and genuinely held<br />

their best interests in mind. So they do<br />

come back when that mortgage is due.<br />

And that usually means we’ve<br />

successfully attracted a customer for life.<br />

Do you have to be in the education<br />

field to bank with ECU?<br />

“No. ECU is open to anyone. It’s really a<br />

leftover misconception that you have to<br />

be an educator to bank with us. When<br />

we originally formed in 1964, it was in<br />

collaboration with staff at the <strong>University</strong><br />

<strong>of</strong> <strong>Waterloo</strong>. And yes, ECU was initially<br />

conceived to serve that staff. But a lot<br />

has changed since then. Now we are the<br />

same as any bank - meaning anyone can<br />

be an account and shareholder here. We<br />

do though – continue to honour our<br />

heritage by keeping the word ‘education’<br />

in our name.”<br />

What do you mean about being a<br />

‘shareholder’?<br />

Every person who has an account with us<br />

becomes a minimum $5 shareholder. That<br />

qualifies the customer to take an active part<br />

in making decisions for the company.<br />

Essentially, this means that our customers<br />

are involved in the decisions that will<br />

inevitably affect them. This guarantees that<br />

every decision made is in the best interest<br />

<strong>of</strong> the company’s customers.”<br />

WATCH • R + T <strong>Park</strong> • 30

CGI Group<br />

ost pr<strong>of</strong>essionals agree that<br />

there are innumerable factors<br />

that can tip the scales in favour<br />

<strong>of</strong> business success. But in the world <strong>of</strong><br />

technology where the playing field<br />

changes from moment to moment, one<br />

<strong>of</strong> the most critical factors for success is<br />

retention <strong>of</strong> the storehouse <strong>of</strong><br />

knowledge, expertise and experiences<br />

employees accumulate. Hiring and<br />

retaining the mind power <strong>of</strong> technology’s<br />

most competitive asset, people, is<br />

31 • R + T <strong>Park</strong> • WATCH<br />

fundamental to doing well in this century.<br />

The only Canadian-based IT outsourcing<br />

company in this country, CGI Group<br />

recently opened an <strong>of</strong>fice location in<br />

<strong>Waterloo</strong>’s Research <strong>Park</strong>. Positioned in<br />

the Challenger Quandrant in Gartner’s<br />

2007 report on the Magic Quadrant for<br />

ERP service providers, CGI is well<br />

recognized as an industry leader in an<br />

exceptionally competitive market. The<br />

company’s talent for long-term<br />

CGI Group<br />

Back Row left to right<br />

Mark Sippel, Levi Tiessen,<br />

Linda Winteringham,<br />

Randall Mosher, Jim Davis<br />

Front Row<br />

David McHoull, Lisa Doyle,<br />

Margot McCormack<br />

relationships – with both their clients and<br />

their own people – has surely been one<br />

<strong>of</strong> the factors that has helped rocket this<br />

company toward success.<br />

Creating a pr<strong>of</strong>essional environment for<br />

individuals to thrive, grow and evolve<br />

their career path is more than just words<br />

for this company. To get there, the<br />

Founder and Executive Chairman <strong>of</strong> CGI,<br />

Serge Godin, developed a vision to help<br />

form and guide the company into its<br />

Making visions work<br />

future. The most critical component to<br />

CGI’s ‘Dream’ for the organization was a<br />

commitment “To create an environment<br />

in which we enjoy working together and,<br />

as the owner, contribute to building a<br />

company we can be proud <strong>of</strong>.” Using<br />

this as a beginning, CGI developed a<br />

business philosophy that strove always to<br />

put people first.<br />

While building their business over the<br />

last 30 years CGI also focused on<br />

developing a successful internal working<br />

culture. They believed that by ensuring<br />

their organization provided employees,<br />

or members as they are called, with all<br />

the elements necessary to encourage and<br />

develop healthy and interesting career<br />

paths, their employees would be inclined<br />

to stay. And stay for a long time.<br />

Director <strong>of</strong> Operations for the <strong>Waterloo</strong><br />

<strong>of</strong>fice, Mark Sippel explains,<br />

“Management at CGI has always had a<br />

genuine desire for their employees to<br />

flourish and grow. And they encourage<br />

their members to do so within the<br />

company. The great thing is - developing<br />

opportunities for career growth within<br />

the organization has also proven to be a<br />

successful retention strategy.”<br />

Mark actually started his own career with<br />

the company as a technical consultant.<br />

From there, he grew and transitioned into<br />

human resources. Today he is now enjoying<br />

his third exploration within the company<br />

through his new role in the sales division.<br />

This type <strong>of</strong> fluidity is typical for CGI<br />

employees. “In fact,” Mark continues,<br />

“The environment is structured to make<br />

members feel like they can do well here<br />

no matter what their interests or<br />

background. No one is forced to become<br />

‘pigeon-holed’ into a single role or<br />

department. Change is so encouraged<br />

that if after a number <strong>of</strong> years someone<br />

is in the same position, their manager<br />

might even approach them with new<br />

opportunities. It’s so refreshing. I’ve<br />

never felt the need to leave my employer<br />

to explore a new career.”<br />

Ray Dwyer, Co-op & Grad Recruitment<br />

Specialist concurs with Mark, “The world<br />

can be yours at CGI depending on how<br />

eager you are or the challenges you<br />

want.” Ray is another perfect example <strong>of</strong><br />

the breadth <strong>of</strong> possibility available at the<br />

company. Ray started with the company<br />

in general administration. Later, he was<br />

given the opportunity to move into<br />

active recruitment and he’s never looked<br />

back. Says Ray on his changing career<br />

path, “I love what I’m doing now and<br />

there is still a lot more here if I want it.”<br />

Putting employees at the center <strong>of</strong> their<br />

core values has certainly paid <strong>of</strong>f in many<br />

other ways. The company’s excellent<br />

reputation and employee retention<br />

policy have enhanced the company’s<br />

ability to attract the best new recruits.<br />

And as these recruits become<br />

accustomed to CGI’s philosophy, they<br />

too evolve into seasoned employees who<br />

choose to stay on for the long-term.<br />

Ray’s recruitment work today focuses on<br />

hiring the right people and then<br />

matching the jobs to the person rather<br />

than the person to the job. One <strong>of</strong> his<br />

key objectives is also campus<br />

recruitment. Obviously, the company’s<br />

decision to locate their <strong>of</strong>fice in the<br />

Research <strong>Park</strong> was no mistake. Ray<br />

actively acknowledges the significant<br />

advantages to be gained from being<br />

located close to a highly educated job<br />

pool.<br />

Even new co-op members experience the<br />

difference from day one. Once new recruits<br />

have signed on with the company, CGI<br />

does everything in their power to make<br />

them feel comfortable and welcome.<br />

What helps with this explains Account<br />

Specialist Lisa Doyle, is the buddy system.<br />

“When people are hired in any<br />

department, they’re paired with a<br />

seasoned member <strong>of</strong> staff so they can be<br />

shown the ropes on a personal and<br />

intimate basis. From the minute ‘where’s<br />

the photocopy paper?’ to the grand<br />

scale ‘what’s it like being on client-site?’<br />

the buddy system helps people to<br />

integrate quickly and comfortably into<br />

the organization.”<br />

But interesting career paths are not the<br />

only benefits members get at this<br />

company. CGI provides opportunities for<br />

work/life balance as members enjoy<br />

having families, participate in incentive<br />

programs for ‘intrapreneurial’ thinking,<br />

enjoy on-site fitness programs and more.<br />

The company never misses an<br />

opportunity to create and endorse efforts<br />

that ultimately keep their members<br />

balanced, healthy and most importantly,<br />

happy to be working there.<br />

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R + T <strong>Park</strong> Directory<br />

AcMed Technology Incorporated<br />

We are dedicated to an advanced technology platform<br />

utilizing photon diffusion scanning spectroscopy<br />

to non-invasively measure hemodynamics and<br />

oxygenation in key biological tissues and blood vessels.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 20,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Bayalink Solutions Corporation<br />

Bayalink is the manufacturer <strong>of</strong> the Liberty product.<br />

Liberty virtualizes the display <strong>of</strong> your BlackBerry to<br />

enable you to use a large screen and regular keyboard<br />

to interact with your BlackBerry.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 5,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Canadian Innovation Centre<br />

The Canadian Innovation Centre (CIC) is a national,<br />

not-for-pr<strong>of</strong>it fee-for- service organization.<br />

CIC helps early stage innovators take the first<br />

important steps in the commercialization process<br />

by aiding them in identifying the optimum way forward<br />

and validating the market opportunities available to them.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 15,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

CBET - The Centre for Business, Entrepreneurship<br />

and Technology<br />

CBET was created to support, build on, and expand the<br />

entrepreneurial initiatives at the <strong>University</strong> <strong>of</strong> <strong>Waterloo</strong>.<br />

The university’s reputation for encouraging and spinning <strong>of</strong>f<br />

successful entrepreneurial ventures is unmatched in Canada.<br />

295 Hagey Blvd., Suite 240,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Email: jeff@acmedtek.com<br />

Company Inception: 2006<br />

<strong>Waterloo</strong> Employees: 4<br />

Other Office Employees: 8<br />

Email: trevor@bayalink.com<br />

Company URL: www.bayalink.com<br />

Company Inception: 2004<br />

<strong>Waterloo</strong> Employees: 4<br />

Other Office Employees: 2<br />

Email: jgraham@innovationcentre.ca<br />

Company URL: www.innovationcentre.ca<br />

Company Inception: 1981<br />

<strong>Waterloo</strong> Employees: 5<br />

Company URL: www.cbet.uwaterloo.ca<br />

Phone: (519) 888-4567 X37167<br />

Employees & Faculty: Approx. 16<br />

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CellScale Biomaterials Testing<br />

CellScale develops research instruments for the analysis <strong>of</strong><br />

natural tissue and replacement biomaterials.<br />

Our customers are researchers involved in investigating<br />

s<strong>of</strong>t-tissue disease, drug therapies or innovating new medical<br />

treatments. Our initial product release provides<br />

biaxial analysis <strong>of</strong> small geometry samples.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 5,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

CGI<br />

CGI is one <strong>of</strong> the largest independent firms <strong>of</strong> its kind<br />

in the world. CGI provides systems integration and<br />

consulting, application and technology management,<br />

and business process services to clients from <strong>of</strong>fices<br />

in Canada, the United States, Europe and Asia Pacific.<br />

295 Hagey Blvd., Suite 290,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Columbia Lake Health Club<br />

Columbia Lake Health Club is a state-<strong>of</strong>-the-art full-service<br />

fitness facility where we focus on improving our members<br />

overall health and well-being. We provide exceptional staff<br />

who keep members motivated, challenged and informed to<br />

help them live a longer and healthier life.<br />

TechTown, 340 Hagey Blvd., Suite 104,<br />

<strong>Waterloo</strong>, ON, N2L 6R6<br />

Communitech: <strong>Waterloo</strong> Region Technology Association<br />

Communitech is an industry-led organization driving the<br />

growth and success <strong>of</strong> <strong>Waterloo</strong> Region´s technology sector<br />

through leadership, connections and promotion.<br />

Our members include large publicly traded companies,<br />

growing firms, start-up enterprises and organizations that<br />

support the growth <strong>of</strong> these companies.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 16,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Crez Basketball Systems Incorporated<br />

CREZ Basketball Systems Inc. (CBSI) is a leading provider<br />

<strong>of</strong> sports information technologies and services for collecting,<br />

managing and distributing sports content for athletic and<br />

media organizations. Currently, the company has positioned<br />

itself to serve the global sport <strong>of</strong> basketball.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 5,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Email: sales@cell-scale.com<br />

Company URL: www.cell-scale.com<br />

Company Inception: 2005<br />

<strong>Waterloo</strong> Employees: 4<br />

Co-ops Hired 2007: 1<br />

Faculties: Engineering<br />

Email: info@cgi.com<br />

Company URL: www.cgi.com<br />

Company Inception: 1976<br />

<strong>Waterloo</strong> Employees: 35<br />

Office Employees: 26,000<br />

Co-ops Hired 2007: 36<br />

Faculties: Math, Arts, Engineering<br />

Email: info@columbialakehealthclub.com<br />

Company URL:<br />

www.columbialakehealthclub.com<br />

Company Inception: 2007<br />

<strong>Waterloo</strong> Employees: 70<br />

Co-ops Hired 2007: 6<br />

Faculties: Applied Health Science<br />

Email: info@communitech.ca<br />

Company URL: www.communitech.ca<br />

Company Inception: 1998<br />

<strong>Waterloo</strong> Employees: 15<br />

Email: info@crezbasketball.com<br />

Company URL: www.crezbasketball.com<br />

Company Inception: 2006<br />

Faculties: Engineering<br />

DossierView<br />

DossierView provides desktop business intelligence s<strong>of</strong>tware<br />

that enhances and organizes information access within the<br />

intelligent enterprise from the desktop. The technology<br />

organizes work environments into project specific dossiers<br />

that users can instantly switch between, enhancing their<br />

ability to complete projects.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 2,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Education Credit Union<br />

With two KW locations, the Education Credit Union<br />

is a full-service financial credit union including a<br />

comprehensive Wealth Management Program.<br />

The primary difference between ECU and other<br />

financial institutions is our personal approach<br />

that focuses on putting members first and <strong>of</strong>fering<br />

cost effective products and services.<br />

TechTown, 340 Hagey Blvd., Suite 103,<br />

<strong>Waterloo</strong>, ON, N2L 6R6<br />

ECU Wealth Management<br />

The ECU Wealth Management team, operating in<br />

partnership with the Education Credit Union, strives<br />

to provide personalized financial planning and investment<br />

strategies to both its existing membership and to<br />

the growing population <strong>of</strong> the Tri-city area.<br />

TechTown, 340 Hagey Blvd., Suite 102,<br />

<strong>Waterloo</strong>, ON, N2L 6R6<br />

Energent Incorporated<br />

Energent provides industrial, commercial and institutional<br />

energy consumers with customized energy management<br />

solutions to lower their energy costs and gain increased<br />

value from their energy resources. Our solutions combine<br />

the technology, tools and resource expertise required to<br />

enable success.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 3,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Google<br />

“Google’s mission is to organize the world’s information<br />

and make it accessible and useful.” Google’s presence in<br />

<strong>Waterloo</strong> is set up to support this mission with a general<br />

engineering team focused on research and development<br />

for mobile products and online advertising infrastructure.<br />

As the <strong>of</strong>fice expands, general engineering projects for many<br />

other Google products will be carried out here.<br />

TechTown, 340 Hagey Blvd., Suite 203,<br />

<strong>Waterloo</strong>, ON, N2L 6R6<br />

Email: info@dossierview.com<br />

Company URL: www.dossierview.com<br />

Company Inception: 2007<br />

<strong>Waterloo</strong> Employees: 6<br />

Email: info@ecusolutions.com<br />

Company URL: www.ecusolutions.com<br />

Company Inception: 1965<br />

<strong>Waterloo</strong> Employees: 10<br />

Other Office Employees: 20<br />

Email: stewartd@ecusolutions.com<br />

Company URL: www.ecusolutions.com<br />

Company Inception: 1996<br />

<strong>Waterloo</strong> Employees: 2<br />

Other Office Employees: 2<br />

Email: gellis@energent.com<br />

Company URL: www.energent.com<br />

Company Inception: 2006<br />

Co-op Hires 2007: Hiring in 2008<br />

Faculties: Engineering<br />

Company URL: www.google.com<br />

Co-op Faculties: Math, Engineering<br />

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Infusion Angels Innovation Centre<br />

sponsored by Micros<strong>of</strong>t<br />

As the newest Micros<strong>of</strong>t Innovation Centre, the goal <strong>of</strong> the<br />

Infusion Angels Innovation Centre is to foster innovation<br />

and growth in local economies. The centre <strong>of</strong>fers students,<br />

researchers, pr<strong>of</strong>essional developers and executives access to<br />

world-class facilities, consultants and free resources.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 14,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Kids & Company<br />

With 20 locations across Canada, Kids & Company<br />

<strong>of</strong>fers a variety <strong>of</strong> child care options including full-time<br />

and part-time care, back-up care in case <strong>of</strong> an emergency,<br />

enriched Montessori Kindergarten programming at select<br />

locations and no late fees when employees are held up<br />

at work.<br />

TechTown, 340 Hagey Blvd., Suite 105,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Miller Thomson LLP<br />

Miller Thomson LLP is one <strong>of</strong> Canada’s largest<br />

national law firms, with more than 500 pr<strong>of</strong>essionals<br />

working across Canada. The firm provides a complete<br />

range <strong>of</strong> business law, advocacy and personal legal services<br />

to Canadian and international corporations, entrepreneurs,<br />

institutions, governments and not-for-pr<strong>of</strong>it organizations.<br />

295 Hagey Blvd., Suite 300,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Miovision Technologies Incorporated<br />

Miovision Technologies Incorporated develops video and<br />

web-based technologies to help traffic consultants and<br />

municipal governments dramatically reduce the cost <strong>of</strong><br />

collecting, analyzing and reporting traffic data. Our tools<br />

automate traffic studies and make traffic data<br />

accessible to all stakeholders.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 7,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Navtech Incorporated<br />

Winner <strong>of</strong> 2007 Chamber <strong>of</strong> Commerce Innovation award,<br />

Navtech is a leading international provider <strong>of</strong> aviation<br />

s<strong>of</strong>tware. S<strong>of</strong>tware includes integrated flight operations<br />

solutions, dispatch solutions and crew planning s<strong>of</strong>tware.<br />

These products provide aeronautical charts and navigational<br />

data while working to maximize airline efficiency, reduce<br />

costs, and meet both safety and government regulations.<br />

295 Hagey Blvd., Suite 200,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Email: kspiess@infusionangels.com<br />

Company URL: ic.infusionangels.com<br />

Company Inception: 2007<br />

<strong>Waterloo</strong> Employees: 1<br />

Email: rstockfish@kidsandcompany.ca<br />

Company URL:www.kidsandcompany.ca<br />

Company Inception: 2002<br />

<strong>Waterloo</strong> Employees: 30<br />

Other Office Employees: 360<br />

Co-ops Hired 2007: 10 – 15<br />

Email: waterloo@millerthomson.com<br />

Company URL: www.millerthomson.com<br />

Company Inception: 1858<br />

<strong>Waterloo</strong> Employees: 110<br />

Other Office Employees: 1150<br />

Email: info@miovision.com<br />

Company URL: www.miovision.com<br />

Company Inception: 2005<br />

Co-ops Hired 2007: 4<br />

Faculties: Math, Engineering, Arts<br />

Email: info@navtechinc.com<br />

Company URL: www.navtechinc.com<br />

Company Inception: 1987<br />

<strong>Waterloo</strong> Employees: Approx. 100<br />

Other Office Employees: 200<br />

Co-ops Hired 2007: 3<br />

Faculties: Math, Engineering<br />

National Research Council Industrial Assistance<br />

Program (NRC-IRAP)<br />

The NRC Industrial Research Assistance Program (NRC-IRAP)<br />

provides a range <strong>of</strong> technical and business-oriented advisory<br />

services, along with potential financial support, to Canadian small<br />

and medium-sized enterprises with a focus on science and<br />

technology. NRC-IRAP supports innovative research and<br />

development and commercialization <strong>of</strong> new products and services.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 9,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Ontario Centres <strong>of</strong> Excellence (OCE) Inc.<br />

Ontario Centres <strong>of</strong> Excellence (OCE) drives the commercialization<br />

<strong>of</strong> cutting-edge research to strengthen Ontario’s economy and<br />

enhance its global competitiveness. OCE also fosters the<br />

development <strong>of</strong> promising innovators and entrepreneurs,<br />

working with Ontario’s industry, universities, colleges, research<br />

hospitals, investors and governments.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 12,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Open Text Corporation<br />

Open Text is the market leader in providing Enterprise<br />

Content Management (ECM) solutions that bring together<br />

people, processes and information. Our s<strong>of</strong>tware combines<br />

collaboration with content management, transforming<br />

information into knowledge that provides the foundation<br />

for innovation, compliance and growth.<br />

275 Frank Tompa Drive,<br />

<strong>Waterloo</strong>, ON, N2L 0A1<br />

PackagingOne Corporation<br />

PackagingOne provides a breakthrough manufacturing<br />

process using advanced nanoscale silicon wafer technology<br />

combined with powerful proprietary chemistry and precision<br />

tooling to shatter the limitations <strong>of</strong> existing circuit packaging<br />

techniques, creating entirely new real estate for electronics<br />

and a new category <strong>of</strong> flexible electronic products.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 5,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Semacode Corporation<br />

Semacode is the leading provider <strong>of</strong> online marketing<br />

solutions that utilize the camera phone’s ability to<br />

interpret 2D barcodes. Semacode is revolutionizing<br />

print advertising by allowing consumers to interact<br />

with print media and perform electronic transactions<br />

on their mobile device.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 4,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Email: richard.adair@nrc.gc.ca,<br />

shimon.schwartz@nrc.gc.ca,<br />

yves.richard@nrc.gc.ca<br />

Company URL: www.nrc-cnrc.gc.ca<br />

Company Inception: 1945<br />

<strong>Waterloo</strong> Employees: 4<br />

Other Office Employees: 250<br />

Company URL: www.oce-ontario.org<br />

Company Inception: 1987<br />

<strong>Waterloo</strong> Employees: 8-10<br />

Other Office Employees: 75-80<br />

Company URL: www.opentext.com<br />

Date <strong>of</strong> company Inception: 1991<br />

Email: ric@packagingone.com<br />

Company URL: www.packagingone.com<br />

Company Inception: 2005<br />

<strong>Waterloo</strong> Employees: 6<br />

Other Office Employees: 6<br />

Email: info@semacode.com<br />

Company URL: www.semacode.com<br />

Company Inception: 2004<br />

Co-ops Hired 2007: 3<br />

Faculties: Math, Engineering<br />

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SmartPatterns Incorporated<br />

SmartPatterns Inc. provides needle crafters a way to<br />

design their own needle art pattern. The s<strong>of</strong>tware, Sweater<br />

Designer v1.0 – Winter 2008, enables a non-designer to<br />

quickly and easily design their own sweater pattern.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 5,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

SparkMatrix Incorporated<br />

SparkMatrix technology is a web-based service s<strong>of</strong>tware that<br />

is currently being used to automate property management.<br />

Designed for multi-dwelling property management, the<br />

integrated s<strong>of</strong>tware applications enable tenant<br />

relationship management, facilities management and<br />

financial management.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 10,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Suited Media Incorporated<br />

Pokerspace, the flagship project <strong>of</strong> Suited Media is<br />

an online community designed specifically for poker players.<br />

Founded by young poker enthusiasts, the site <strong>of</strong>fers all the<br />

tools a user needs to interact and connect with other<br />

enthusiasts around the world.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 4,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Sybase<br />

Sybase and its iAnywhere subsidiary provides open,<br />

cross-platform enterprise s<strong>of</strong>tware solutions that manage<br />

and mobilize information from the data centre to where<br />

business needs to occur – anywhere, anytime.<br />

The world’s most critical data in commerce, communications,<br />

finance, government and healthcare runs on Sybase.<br />

445 Wes Graham Way,<br />

<strong>Waterloo</strong>, ON, N2L 6R2<br />

Tangam Systems Incorporated<br />

Tangam Systems provides monitoring and data analysis<br />

technology based on computer vision and machine learning.<br />

The award winning solution for casinos provides casino<br />

management with functionality to track, manage and<br />

improve player pr<strong>of</strong>iling, game security and<br />

human resources performance.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 17,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Email: talktous@smartpatterns.com<br />

Company URL: www.smartpatterns.com<br />

Company Inception: 2003<br />

<strong>Waterloo</strong> Employees: 2<br />

Other Office Employees: 2<br />

Email: info@sparkmatrix.com<br />

Company URL: www.sparkmatrix.com<br />

Company Inception: 2003<br />

Co-ops Hired 2007: 3<br />

Faculties: Math, Arts, Science, Engineering<br />

Email: lnanji@suitedmedia.com<br />

Company URL: www.suitedmedia.com<br />

Company Inception: 2006<br />

<strong>Waterloo</strong> Employees: 14<br />

Co-ops Hired 2007: 2<br />

Faculties: Math, Engineering<br />

Email: waterlooresumes@sybase.com<br />

Company URL: www.sybase.com<br />

Company Inception: 1981<br />

<strong>Waterloo</strong> Employees: approx. 250<br />

Other Office Employees: 4,000+<br />

Co-op Hires 2007: 130+<br />

Faculties: Math, Arts, Engineering<br />

Email: info@tangamsysterms.com<br />

Company URL: www.tangamsystems.com<br />

Company Inception: 2004<br />

TechTown Café<br />

TechTown Café provides both premium, on-site roasted<br />

fair trade, organic c<strong>of</strong>fee and healthy food choices in a<br />

comfortable environment. The café provides catering for<br />

events within TechTown and the R<strong>+T</strong> <strong>Park</strong> for the<br />

convenience <strong>of</strong> guests and neighbours. Specialty soups,<br />

salads, wraps and sandwiches are made fresh each day.<br />

TechTown, 340 Hagey Blvd., Suite 101,<br />

<strong>Waterloo</strong>, ON, N2L 6R6<br />

TechTown Dentistry<br />

TechTown Dentistry is a dental practice with a difference -<br />

The Dental Health Advantage is an innovative process<br />

that helps clients discover their opportunities to grow and<br />

protect their dental health confidence. TechTown Dentistry’s core<br />

values are kindness, extra mile service, integrity and quality.<br />

TechTown, 340 Hagey Blvd., Suite 207,<br />

<strong>Waterloo</strong>, ON, N2L 6R6<br />

T-Ray Science, Inc.<br />

T-Ray seeks to harness the power <strong>of</strong> TeraHertz radiation for<br />

applications in the medical, pharmaceutical and wellness<br />

lifestyle industries with a particular focus on the research,<br />

development, manufacture and marketing <strong>of</strong> handheld and<br />

other devices and their component parts.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 5B,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

UW Research + Technology <strong>Park</strong><br />

At 120-arces, the <strong>University</strong> <strong>of</strong> <strong>Waterloo</strong> Research +<br />

Technology <strong>Park</strong> is one <strong>of</strong> the largest research parks in<br />

Canada and one ideally located on the campus <strong>of</strong> Canada's<br />

most innovative university. A vital addition to Canada’s<br />

Technology Triangle <strong>of</strong> <strong>Waterloo</strong>, Kitchener, and Cambridge,<br />

it reflects the enterprising spirit <strong>of</strong> <strong>Waterloo</strong> Region.<br />

UW Research + Technology <strong>Park</strong>,<br />

200 <strong>University</strong> Ave. W., GSC 228,<br />

<strong>Waterloo</strong>, ON, N2L 3G1<br />

Validus Research Canada<br />

Validus Research is focused on building an analytical<br />

framework for VALIDUS RE, a reinsurance company based in<br />

Bermuda. Validus Reinsurance, Ltd. ("Validus Re"), is a global<br />

provider <strong>of</strong> short-tail lines <strong>of</strong> reinsurance including property<br />

catastrophe, property pro-rata and property per risk, marine<br />

and energy, and other specialty lines.<br />

Accelerator Centre, 295 Hagey Blvd., Suite 13,<br />

<strong>Waterloo</strong>, ON, N2L 6R5<br />

Email: info@techtowncafe.com<br />

Company URL: www.techtowncafe.com<br />

Company Inception: 2007<br />

<strong>Waterloo</strong> Employees: 12<br />

Other Office Employees:1<br />

Email: info@techtowndentistry.com<br />

Company URL:<br />

www.techtowndentistry.com<br />

Company Inception: 2007<br />

<strong>Waterloo</strong> Employees: 9<br />

Email: info@t-rayscience.com<br />

Company URL: www.t-rayscience.com<br />

Company Inception: 2006<br />

<strong>Waterloo</strong> Employees: 2<br />

Other Office Employees: 3<br />

Phone: 519-888-4567, x36339<br />

Email: castewar@uwaterloo.ca<br />

Company URL: www.rtpark.uwaterloo.ca<br />

<strong>Park</strong> Inception: 2002<br />

Co-ops Hired 2007: 2<br />

Faculties: Math<br />

Email: jason.miller@validusre.bm<br />

URL: www.validusre.bm<br />

Company Inception: 2006<br />

<strong>Waterloo</strong> Employees: 12<br />

Other <strong>of</strong>fice employees: 55<br />

WATCH • R + T <strong>Park</strong> • 40

41 • R + T <strong>Park</strong> • WATCH<br />

Supporting Automotive<br />

Research and Development<br />

With over 75 <strong>of</strong> Canada’s leading automotive<br />

researchers on the <strong>University</strong> <strong>of</strong> <strong>Waterloo</strong><br />

campus; WatCAR, the <strong>Waterloo</strong> Centre<br />

for Automotive Research, undertakes<br />

‘technologies enabling’ research in<br />

partnership with automotive assemblers,<br />

parts companies and materials suppliers.<br />

WatCAR supports automotive research and<br />

development in:<br />

• Green Auto<br />

• Integrated Electrical Control<br />

• Safe, Intelligent Design<br />

• Lightweighing.<br />

How can we help you create the vehicle<br />

<strong>of</strong> the future?<br />

watcar.uwaterloo.ca • 519-888-4555<br />

WATCH • R + T <strong>Park</strong> • 42

Simply put, organic c<strong>of</strong>fee is<br />

healthier and tastes better.<br />

When we say fresh c<strong>of</strong>fee, we<br />

mean freshly roasted, locally.<br />

Our c<strong>of</strong>fee is certified Fair Trade<br />

and Organic. At Eco-C<strong>of</strong>fee, we<br />

roast our own!<br />

info@eco-c<strong>of</strong>fee.ca<br />

300 Mill St., Kitchener, ON<br />

519-743-7548<br />

43 • R + T <strong>Park</strong> • WATCH<br />

Why Organic?<br />

www.Eco-C<strong>of</strong>fee.ca<br />


COMMUNITY <strong>of</strong> the YEAR<br />

"Recognized for its ability to reinvent itself, <strong>Waterloo</strong> has evolved<br />

from a rural farming community to an industrial city, to a<br />

technology powerhouse.<br />

Most recently, the remaking <strong>of</strong> the local economy has been lead<br />

through information technology investment, which has doubled<br />

over the past four years. <strong>Waterloo</strong> is home to major knowledge<br />

based employers, global think-tank organizations and<br />

outstanding post-secondary institutions. Make it your home."<br />

www.waterloo.ca<br />

www.intelligentwaterloo.com<br />

Pr<strong>of</strong>essional<br />

Relocation Services<br />

Helping our clients make intelligent, pr<strong>of</strong>itable<br />

and exciting real estate decisions since 1985.<br />

Will work with you or your HR department<br />

to provide<br />

• Custom relocation packages<br />

• Concierge Services<br />

• Home buying & selling services<br />

519-742-5800 ext. 5043<br />

www.coldwellbankerpbr.com<br />

Jobs cooler than yours<br />

brought to you by<br />

WATCH • R + T <strong>Park</strong> • 44

What you see.<br />

From formal to casual, atWork Office Interiors help reflect<br />

and enhance your company’s culture and vision. We will help<br />

you create a more responsive space with the ability to grow<br />

and evolve.<br />

What you don’t see.<br />

A well designed, sustainable building improves indoor<br />

environmental quality, provides flexibility, saves significant<br />

resources in construction, operation and maintenance. Tate<br />

Access Floors provides high performance solutions.<br />

atWork Office Interiors<br />

1000 Bishop Street N.,<br />

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www.atwork.ca • 519 653 0500<br />

Tate ASP Access Floors Inc.<br />

880 Equestrian Court,<br />

Oakville, ON L6L 6L7<br />

www.tateasp.com • 905 847 0138<br />


Economics Pr<strong>of</strong>essor<br />

<strong>University</strong> <strong>of</strong> <strong>Waterloo</strong><br />

ot too many pr<strong>of</strong>essors at the<br />

<strong>University</strong> <strong>of</strong> <strong>Waterloo</strong> have a<br />

sign on their door totalling<br />

students served. But then Economics<br />

Pr<strong>of</strong>essor Larry Smith isn’t your average<br />

pr<strong>of</strong>essor. And for the record, the<br />

number to date on his door is 25,865.<br />

With that kind <strong>of</strong> student volume, Larry<br />

Smith is exceptionally plugged into the<br />

interests, dreams and futures <strong>of</strong><br />

thousands <strong>of</strong> students. Lately, he’s<br />

been talking a lot with them about the<br />

‘economics <strong>of</strong> innovation’.<br />

Larry Smith<br />

The economics <strong>of</strong> innovation<br />

What exactly is the economics <strong>of</strong><br />

innovation?<br />

“Let me start by making you take a<br />

moment to ask yourself: ‘Where do ideas<br />

originate?’ I absolutely reject the notion<br />

that the ideas that spark innovation<br />

come from inspiration and bolts <strong>of</strong><br />

lightening. The good ones - the really<br />

good ones - come from hard work. I<br />

believe ideas can be created – by asking<br />

questions and researching the answers. I<br />

believe that the ideas for big hit<br />

disruptive technologies are actually<br />

innovations that can be created<br />

methodically.”<br />

Can you explain disruptive<br />

technologies?<br />

“Disruptive technologies are those<br />

which change the nature <strong>of</strong> how our<br />

society lives and/or works. They change<br />

the rules <strong>of</strong> the game. They transform<br />

the marketing models. Think BlackBerry<br />

– that was an invention that changed<br />

how the entire world communicates.<br />

On the flip side <strong>of</strong> that are evolutionary<br />

technologies which continuously<br />

improve on what exists. But they<br />

change the world very slowly. Disruptive<br />

technology happens through individuals<br />

- evolutionary technology happens in<br />

large organizations.”<br />

How do you methodically create an<br />

innovative idea?<br />

“You begin by thinking about a<br />

technology or market you find<br />

fascinating - and not just something you<br />

read about in a magazine. The mind<br />

can’t stop thinking about that which it<br />

loves. When you find the domain <strong>of</strong><br />

interest, start finding out who in that<br />

domain is mistaken about what and why.<br />

Why errors are made is as important as<br />

the actual error. If an error is built into an<br />

organization – that makes them<br />

vulnerable. That’s good – it means you<br />

can change the market. But if<br />

competitors aren’t making any mistakes,<br />

it means there won’t be any<br />

opportunities for disruptive technology.”<br />

What do you mean by errors?<br />

“Let me use another example for you.<br />

Once upon a time there were phones<br />

and there were computers and there<br />

were keyboards. What happens when a<br />

company doesn’t take action on<br />

something the customer may want<br />

because it seems impractical or<br />

impossible to deliver? An opportunity is<br />

created <strong>of</strong> course! Now what happens<br />

when someone else takes action<br />

because technology has made what was<br />

impossible merely difficult - and they<br />

know the consumer will love it. Of<br />

course you know the answer – we’re<br />

back to the BlackBerry. Inaction was the<br />

error made on the part <strong>of</strong> the<br />

competition. Talk about a day late and a<br />

dollar short.”<br />

Sounds sort <strong>of</strong> easy – there must be<br />

more to it.<br />

“Well <strong>of</strong> course there is. A lot more. You<br />

have to do research, conduct<br />

experiments and then do more<br />

research. You have to look beyond<br />

boundaries and disciplines - if you run<br />

with the herd you’ll miss the vacant<br />

fields. You have to challenge your own<br />

assumptions and be willing to stand up<br />

and say you’re wrong. You have to be<br />

prepared do it all even if it means you<br />

may fail absolutely. It takes guts to get<br />

glory. It takes courage. The rest… well<br />

I’ll save that for the next time!”<br />

WATCH • R + T <strong>Park</strong> • 46

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