October - Stylist and Salon Newspapers

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Giving Can Be Its Own Reward 

The Nail Extension 

Jaime Schrabeck 

Nearly every week at my salon, some great 

opportunity presents itself in the form of an 

advertising solicitation. 

When a local weekly paper contacted 

me to advertise in a special beauty section, I 

offered to write an article instead. 

That article, which advised consumers 

about selecting a reputable salon, proved 

much more useful to the paper, its readers 

and my business than the ad would have 

been. Sharing my expertise costs me nothing 

and has great impact. 

Instead of spending to advertise my 

salon, I prefer to give to promote my salon. 

One of the most rewarding ways to give is to 

contribute to worthy causes within the local 

community. 

Very few non-profit organizations have 

adequate resources to solicit donations from 

small businesses like mine. I make it easy 

for them by regularly scanning local papers 

and magazines for their announcements or 

advertisements. 

The words “auction” or “door prizes” 

usually catch my attention. I then contact the 

organizers to donate a $100 gift card, good for 

either products or services with no expiration 

date. Even if the upcoming event does 

not include an auction or door prizes, I will 

donate anyway; organizations can always use 

gift cards to reward hard-working volunteers 

and staff members. 

If I have the time, I will drop off a gift 

card to the organizers for greater convenience; 

otherwise, I will arrange for it to be 

picked up. Either way, the presentation of a 

gift card must be attractive. 

My presentation, which costs less than 

three dollars, includes a custom plastic gift 

card in a metallic gift card box (labeled with 

the salon logo) placed in a metallic Kraft 

paper bag (also labeled with the salon logo) 

with a brochure and tissue paper. Instead of 

paying to have the salon logo hot-stamped 

on boxes and bags, I save money by buying 

custom-made labels that can be put on almost 

anything. 

In exchange for making a donation, my 

salon is listed in the event program, linked 

on the organizer’s website and later printed 

in newspaper or magazine ads thanking 

sponsors. I may not be able to afford $500 

per plate dinners, but my business can be 

represented to people who can, which, of 

course is the point. 

For tax purposes, I organize all my 

donation information in a binder filled with 

sheet protectors. Each event is contained 

in its own sheet protector, including the 

donation form and the confirmation or 

thank you letter confirming receipt. I also 

keep a spreadsheet updated with the gift card 

number, the amount, the name of the event, 

the name of the organization, its tax identification 

number, etc. Once a donation is made, 

the organizers know to contact me so I can 

donate again in the future. 

To promote these organizations and their 

events, I share information with my clients. 

This encourages them to participate, either 

by attending, volunteering or donating on 

their own. Likewise, I encourage clients to 

suggest organizations or events. Given my 

work schedule, I do not have much time to 

volunteer, but I do make an exception for 

the Sunset Center, a unique performing arts 

venue with a rich history in my town. 

In addition to my time, I also donate 

money to sponsor the program that is 

distributed at all performances. This year, the 

Precision Nails advertisement will be double 

its previous size, and still will not include 

any special offers or discounts. The primary 

purpose of the ad is to demonstrate support 

for the Sunset Center, not attract new 

clients. The ad lets people know that money 

spent at my salon is reinvested in our local 

community. 

During past holiday seasons, I have shown 

appreciation to my best clients with gifts. 

Last year, after losing two clients to ALS (also 

known as Lou Gehrig’s disease), I did not feel 

giving gifts to certain clients was appropriate. 

Instead, I donated that money to the ALS 

Association www.alsa.org on behalf of the 

salon to honor those two wonderful women. 

The client response to this decision was so 

affirming that I never plan to buy client gifts 

again. Each year, I will donate to an organization 

whose cause holds special significance. 

You can give in many ways: your 

expertise, time, money, products, hosting and 

more. Whatever your interests (education, 

the arts, sports, health care, disaster relief, the 

environment, animal welfare, veterans, etc.), 

there are organizations in your local community 

that need and will appreciate your 

support. 

Which organizations you choose and how 

you support them, if at all, are very personal 

decisions. If I could make one suggestion, I 

urge you to consider organ donation. There 

is no tax deduction or other financial benefit, 

but sometimes giving is its own reward. To 

become a donor in your state, register online 

at www.organdonor.gov. 

Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in 

Carmel, California. She can be reached at info@precisionnails.com. 

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! 

View this article and more at www.stylistnewspapers.com

Hair by 2011 NAHA Finalist Kris Sorbe 

Experience 

the Biggest 

and Best 

Beauty Expo on 

the West Coast

In this issue... 

5 

8 

9 

Beauty Insider 

New Healthcare Reform laws 

are important for people in the 

beauty industry to know about. 

Here is a quick overview of 

changes currently in place and 

coming up. 

Strictly for Students 

When it comes to saving for 

retirement, it may seem to be 

easier to push things off until 

tomorrow, but now is the best 

time for cosmetology students 

and stylists to start saving 

money for retirement. 

Esthetic Endeavors 

In any economy, good or bad, 

no one wants to pay more in 

taxes than they are required 

to.Here are some tax deduction 

tips for estheticians, or other 

beauty professionals. 

The Nail Extension 2 

Blue Highways 4 

Beauty Insider 5 

Better Business 6 

Strictly for Students 8 

Esthetic Endeavors 9 

Covering Your Assets 10 

Oregon Board News 12 

Keep Uncle Sam Out of Pocket 13 

Selling a Distressed Business 14 

Washington Board News 14 

Classifi eds 15-17 

Lisa Power Salon 18 

Calendar 18 

What’s New in the Market 19 

On the cover... 

Photo by 

Gwynne McLaughlin 

Studio Mantra, Eugene, Ore. 

Hair by: Gwynne McLaughlin 

Makeup: Gwynne McLaughlin 

and Jeremy Kruempel 

Photographer: Jeremy Kruempel 

Model: Zoe Muellner 

Don’t Miss the Next Issue! 

Didn’t receive your own copy of the paper? Now you 

can ensure you’ll get it each month to your home 

address… subscribe now! 

Don’t miss this opportunity to keep up on the latest in 

beauty business news including important updates from 

your Licensing Board, shows and events, business tips, and 

special promotions from our advertisers! 

Go online to subscribe. www.stylistnewspapers.com 


Money— It’s a Matter of Choice 

Blue Highways 

Jerry Tyler 

So much attention has been given over the 

last few years concerning money. 

First it was the boomtown “take-no-prisoners” 

approach of the latter administration 

and how that car just had to hit a wall sooner 

or later. 

We all loved the fun, free fall of that ride, 

but now can’t bear the thought of even driving 

by the crash scene. That bubble just had to 

burst sooner or later, right? 

We hit that wall at 1,000 miles per hour. 

Our new economy means no economy for 

many of us. For the first time since 1945, we 

had zero percent economic growth. 

Now hold on, before we all are put on 

a collective suicide watch, let’s take some 

lessons learned from previous times to guide 

us toward a better, more sound economic 

future both individually and collectively as an 

industry. 

One of my long time friends and industry 

colleagues has made, lost and remade several 

small fortunes. To be a sideline spectator to 

his life is like watching a high wire tightrope 

walker, both intriguing and scary to watch but 

fun all the same. 

Recently we were going to an educational 

event and I was looking forward to that sixhour 

flight to Canada to reconnect and gain 

insights from my friend. Having seen him 

park at the airport in an American minivan 

instead of the Porsche that roared up the 

boulevard in the 1980s, I was intrigued in the 

natural change of his affairs. 

After we landed, showered and with 

martini in hand, I asked my friend what it 

is all about. He gave me the Clint Eastwood 

thousand yard stare in the sunlight and said, 

“Money gives you one thing: choices.” 

“First off…. No money, no choices. It’s 

somebody else’s game to call if you thrive or 

merely survive. When you have a dollar, you 

can get a dollar deal at the “In and Out” [any 

fast food place]. A dollar doesn’t give you 

much unless it’s all the dollar can buy. Not 

many choices. Take a brown bag lunch to work 

and save that dollar,” The wise man continued, 

“Now after the second day you have $2.00. 

Keep brown bagging and at the year’s end 

you have $200. That’s a 200 percent increase 

without any new revenue generated.” 

My wise muse went on with his illustration 

solemnly how money gives you choices. 

“Consider the possibility you spend $20 on 

your lunch. If you start brown bagging and 

save that $20 daily you get $4,000 at year’s end. 

That would buy you two flights to London 

and a week on the town. Ask some of the busiest 

stylists and they say, ‘vacation? I can’t afford 

a vacation.’ Why? Because you already spent 

the money on your $20 lunches.” 

“Now, save that same $4,000 for four 

years and make a five percent down payment 

on a $320,000 home. And, by the way, since 

you spend far less than you make, your credit 

rating will get you the best loans at the lowest 

interest.” 

Remember the tenth largest economic 

power in the world “the State of California” 

has a “Junk Bond credit rating” and has to borrow 

money at loan shark percentage margins. 

They love to spend far more than they can 

produce and their debt to income ratio is at 

stratospheric levels. 

Try to refinance your house with your 

mortgage lender with California’s debt to 

income ratio…… “declined” will be the 

answer. The higher the deficit, the higher the 

interest percent on the loan value. Abundance 

is profit and scarcity loss; the two cannot offer 

the same amount of space and coexist, they are 

polar opposites. 

Poverty or prosperity is a choice; scarcity 

and abundance are conscious choices. 

Spending beyond our means to produce 

the resources necessary creates deficit spending. 

Deficit spending is never completely 

income producing as the costs exceeds the 

value of what is produced. Debt is a choice 

with your full approval. 

Spend one-fourth to one-third of what you 

produce, the rest can create “passive revenue” 

generation. Passive revenue is a choice as is the 

abundance it creates. 

By spending equal to or more than you 

make, the less you will have as you need and 

the more you will have to repay in the form of 

debt later on. 

While it may take spending some money 

to make more money, no one ever over spent 

their way to total prosperity, the bottom line 

dictates otherwise. 

The truth is that the inside game creates 

the chaos we live with, in our desire to keep 

a party going way past our bedtime and they 

oblige our own desires every time to their 

benefit. 

Again, we give them the keys to the car 

and as it approaches cliff side, they bail out and 

we, not seeing in the back seat, wind up on the 

bottom of the ravine every time. But, nice ride 

while it lasted. 

My example is somewhat simplified but 

you get my point. What seems so overwhelming 

in these challenging times financially can 

be corrected by following tried and true simple 

codes of action. 

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on 

the solutions and challenges facing the beauty industry. Jerry Tyler has been 

a stylist since 1975 serving as the former artistic director for Vidal Sassoon 

Academy and currently as Director of Industry Relations for Carlton Hair salons. 

He is also a licensed cosmetology instructor and has served as President of the 

California State Board of Barbering and Cosmetology. 

Northwest Stylist & Salon 

Volume XXVII, Number 11, Issue 319 

October 15 - November 15, 2011 

Founded 1984 by David Porter 

Published monthly by 

Holland Graphics, Inc. 

1750 SW Skyline Blvd., Suite 24 

Portland OR 97221 

Toll-free (888) 297-7010 

or (503) 297-7010 

Fax (503) 297-7022 

E-mail: editor@nwstylist.com 

Web site: www.nwstylist.com 

Publisher Holland Graphics, Inc. 

Managing Editor Lisa Kind 

Production Manager Joel Holland 

Advertising Director Marcy Avenson 

Classified Sales Kelly Smith 

Contributing Writers: 

Judy Culp, Jerry Tyler, Charlene Abretske, 

Neil Ducoff, Jaime Schrabeck, Marco Pelusi, 

Elle Tigan, Larry Kopsa, Domenic Rinaldi 

Oregon Board of Cosmetology 

Kraig Bohot, Communications Officer 

Washington State Advisory Board 

Susan Colard, Administrator 

NW STYLIST & SALON is mailed to licensed salons 

and barbershops, booth renters and beauty schools in 

Oregon and Washington. Circulation is restricted to 

members of the beauty and barber profession, its suppliers 

and students. 

CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., 

are welcome. Payment offered only when arrangements 

are made in writing in advance with the editor/ 

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ALL MATERIAL COPYRIGHT 2011 by Holland 

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No part of this publication may be reproduced, 

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OPINIONS AND ENDORSEMENTS herein are 

the sole responsibility of the writers or advertisers 

and do not necessarily represent the opinions of the 

publisher or the State Boards of each state. Publication 

of advertising contained herein does not constitute 

endorsement. Columns are the opinions of the writers 

and not those of the publisher. NW Stylist & Salon assumes 

no responsibility for the claims of any advertiser 

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does not imply that the paper will provide any editorial 

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How Health Reform Laws Will Effect You 

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Beauty Insider 

Steve Sleeper 

New Healthcare Reform laws are important 

for people in the beauty industry to know 

about. Though there is still a lot of talk on 

Capitol Hill about the future of the Healthcare 

Reform laws, here is a quick overview of 

changes currently in place and coming up. 

What is Already in Place: Insurance 

companies can no longer place a lifetime limit 

(a cap on the dollar amount available for care 

over a patient’s lifetime) on any insurance plan 

or cancel a plan when a patient becomes ill, 

except in cases of fraud. Insurance companies 

cannot deny coverage to children for pre-existing 

conditions (the same rule will apply for 

adults by 2014). Individuals can cover a child 

on their plan until the child is 26 years old. 

Over the next four years, companies with 

25 or fewer full-time employees will be eligible 

for a tax credit of up to 35 percent of health 

insurance costs. Any new insurance plan must 

include checkups and preventative care with 

no co-pays (the same rule will apply to existing 

plans by 2018). Starting in 2011, employers will 

be required to report employees’ health benefits 

on their W-2s. 

Changes to Come: Starting in 2012, 

businesses will be required to send a 1099 

form for every business-to-business transaction 

of $600 or more. Starting in 2014, a new 

Health Insurance Exchange for individuals 

and businesses will be created to allow for 

comparison-shopping for insurance coverage. 

Starting in 2014, companies with more than 

50 full-time (and equivalent part-time) employees 

will be required to provide insurance, pay 

penalties or, in certain cases, both. The penalty 

amounts will be based on the number of employees, 

whether the business offers insurance 

coverage, and if one or more employee qualifies 

for government subsidies for health insurance 

based on the federal poverty level ($88,000 for a 

family of four or more). 

Penalties can be as high as $3,000 per employee, 

minus the first 30 employees, and can 

be higher for companies that require a 30-day 

waiting period before offering coverage. 

Starting in 2014, all U.S. citizens and 

legal residents will be required to carry health 

coverage or face a penalty. To help increase access 

to health insurance, new federal tax credits 

will be available for people purchasing through 

the Health Insurance Exchange. Initially, the 

tax credits will assist people with incomes 

up to 400 percent of the federal poverty level 

($43,000 for individuals or $88,000 for families 

of four) and phase-out on a sliding scale basis. 

These penalties will be based on annual 

Simply amazing 

Before Laser 

household income and can be as high as $695 

or 2 ½% of your annual income. 

Keeping Health Insurance under Control 

It is hard not to notice the cost of health 

insurance continues to rise. In fact, some 

experts predict it is rising so fast that at the 

present rate, it will roughly double in four 

years. This can be attributed to a variety of 

factors: Normal inflation, advanced technology, 

practitioners’ fear of malpractice lawsuits, 

an aging population, previously mentioned 

government-mandated health benefits and 

many others. 

Here are some strategies you can consider 

to ease the burden of insurance costs on your 

pocket book.: 

Increase Your Deductions: With this 

option, you would become responsible for a 

larger portion of your medical expenses. This 

strategy may be less painful than paying a higher 

medical insurance premium every month. 

Change the Co-Insurance Percentage 

and / or Stop-Loss Level: These methods 

of lowering insurance premiums result in the 

same type of cost shifting as increasing your 

deductibles: you would be responsible for a 

larger portion of an insurance claim but they 

could lower overall monthly costs. These 

options should be reviewed carefully with 

your insurance agent or an independent agent 

to measure the impact of each. 

After 7 Weeks 

Eliminate Some of Your Benefits: If you 

consider the fact medical insurance is designed 

to cover the major expenses, with the small 

expenses best covered by the individual, the 

elimination of some benefits may be a sensible 

alternative. Examples include eliminating accident 

benefits payable at 100 percent; reducing 

benefits to government-mandated minimums; 

reducing the outpatient co-insurance percentages. 

The results of these types of changes may 

have only a small impact on premiums. 

Change Insurance Companies: If you 

are considering this option, here are a few 

important questions you should be asking 

before making a final decision: Will the new 

insurance company’s pre-existing limitations 

have a negative impact? How different is the 

plan from your current plan? What is the new 

insurance company’s claim payment history 

and timing? 

I encourage every professional to stay 

current on healthcare laws and to do your 

homework when choosing a plan. There is a 

variety of resources online about Healthcare 

Reform, how to navigate the rules, and to determine 

what plan fits your needs. Professional 

Beauty Association (PBA) is available to answer 

questions and give advice. For information call 

800.468.2274 or go online at probeauty.org. 

Article Sources: National Federation of Independent 

Businesses; Kaiser Family Foundation; CNN Money 

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NORTHWEST STYLIST & SALON | OCTOBER 2011 | 5

ISSE Long Beach Offers the Ultimate Beauty Experience 

The International Salon & Spa Expo (ISSE) Long Beach, will take over Long Beach, 

California, January 28 – 30, 2012 to kick off the professional beauty show season. 

Produced by the Professional Beauty Association (PBA), ISSE Long Beach has evolved 

beyond the traditional “hair show” and is a complete beauty event relating to hair, nails, 

cosmetics, esthetics, wellness, massage, and advanced education. 

Every year ISSE Long Beach welcomes more than 40,000 beauty professionals from 

around the globe and is well known as the launching place for new beauty products and 

services. With a sold-out expo floor, more than 400 exhibiting international beauty brands, 

more than 250 educational classes, live stage performances from some of the industry’s 

top stars, and all new hair and nail competitions, ISSE Long Beach 2012 is the place for 

beauty professionals to stay current on the latest trends and expand their careers. 

With a successful launch in 2010, the EstheticsAmerica & Wellness Pavilion allows 

both ISSE shows (Long Beach and Midwest) the ability to be total beauty events. Sponsored 

by Repêchage, the EstheticsAmerica & Wellness Pavilion will be held in the Arena 

at ISSE Long Beach, providing exhibitors and attendees with a dedicated environment 

devoted to skincare, wellness, and the latest in treatments and education for this rapidly 

expanding segment of the beauty industry. 

Students and licensed professionals are invited to show off their skills and win career 

prestige in the all new ISSE Long Beach Hairstyling Competitions. All competitors use 

mannequins for entries. ISSE Long Beach will continue to feature nail competitions, held 

in partnership with NailPro magazine. 

The North American Hairstyling Awards (NAHA) continues to be the industry’s 

premier photographic hairstyling competition and awards ceremony. The ISSE Long 

Beach NAHA Theater will feature NAHA winners and finalists, showcasing their talents, 

reviewing what a NAHA win can do for one’s career, and how to create a successful entry. 

Presenters include Damien Carney, Tony Ricci, John Simpson, Jake Thompson, Charlie 

Price, The Teals featuring Steve Elias, and many more. 

ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and 

instructors only. For additional information on ISSE Long Beach and to purchase tickets, 

please visit probeauty.org/isselb. 


Getting off the Hamster Wheel 

Better Business 

Neil Ducoff 

When leaders are stuck on the 

proverbial hamster wheel, they 

are essentially running at high 

speed, burning lots of energy 

-- and getting nowhere fast. 

It is being stuck in that daily rut of driving 

revenues, fighting cash flow, motivating 

unmotivated employees and trying to push 

projects across the finish line. It is working 

harder and gaining little, if any, ground. It is 

when that little voice in your head keeps asking, 

“How long can you keep going like this?” 

Getting off the hamster wheel is not easy. 

By the time you realize you are on it, you 

are already spinning so fast that jumping off 

seems downright dangerous. In addition, if 

you slow down, all the fears, concerns and 

what-ifs may catch up to you. 

Well, here is another fact to chew on: 

Spinning on the hamster wheel is exhausting 

and unsustainable. You found a way to get 

on it, and now it is time to get off and regain 

control of your life and your company. The 

good news is that being stuck on the hamster 

wheel is one dilemma for which you can find 

a solution. 

Here are some no-compromise strategies 

to get off and stay off the hamster wheel: 

STEP ONE -- Nothing More Than a Routine 

The first step to getting off the hamster 

wheel is to recognize it for what it is. It is a 

routine and a pattern of behavior that you can 

absolutely change -- if you want to. Consider 

what happens when you go on vacation, 

take a long weekend or attend a seminar or 

conference. You are forcing yourself into 

a new pattern of behavior that gives you a 

mental and physical break from spinning on 

the hamster wheel. Once you acknowledge 

that it is a routine you have control over, it is 

time to move to the next step. 

STEP TWO -- Something Worth Chasing 

Since you are getting nowhere on the 

hamster wheel, step two is about setting your 

sights on a set of goals that will inspire you to 

break out of your routine. You control your 

destiny. Too many leaders lose sight of this 

and allow situations to shape their routine 

and behaviors. So, if you want to channel 

your time and energy on work that fulfills 

and excites, define exactly what that work is. 

Write it down. Immerse yourself in thoughts 

of actually doing that work every day. Call it 

manifesting or whatever you want -- if you 

cannot see it in your mind and feel it inside 

you -- it is not real. 

STEP THREE -- Eliminate the Blockage 

Just about every case of being stuck on the 

hamster wheel involves a leadership blockage, 

defined as tasks, responsibilities and decisions 

that you avoid like the plague. So much so 

that spinning on the hamster wheel feels 

like a better alternative than busting through 

your blockages. Getting off the hamster 

wheel means addressing all that stuff you 

have been avoiding. Dig into your financials 

and find that elephant that has been sucking 

the financial life out of your company -- and 

make a decision that will fix it. Stop running 

your company like a country club by putting 

in the structure, systems and accountability 

that define all great companies. Sit down with 

that problem employee and say, “I’ve been 

fighting harder to protect your paycheck then 

you have.” Whatever your blockages are, now 

is the time to bust through them and reclaim 

control. 

STEP FOUR -- The Risk Is Worth it 

I loathe the hamster wheel. Therefore, I 

design my work routine to avoid being stuck. 

I have my work in the office where I write, 

create, lead and deal with stuff. Yeah, I goof 

off a bit too -- goofing off balances the stress. 

I also travel a lot for speaking and consulting. 

I design my work in ways to keep it engaging 

and fulfilling, so just when I feel like I am 

getting stuck in a routine, I am on to a new 

project. No, it is not perfect, but it works for 

me. The key is taking the risk to step out of 

your comfort zone. Fact: Status quo is the 

hamster wheel. 

STEP FIVE -- Time and Timing 

It took time for your routine to turn into 

a hamster wheel. It is going to take time to 

change your routine and replace it with one 

that is not only new and improved, but that 

will reignite your passion for business -- one 

that will have you fall in love with your work 

and your company all over again. Only you 

can decide when you have had enough of 

getting nowhere on the hamster wheel. Only 

you can decide when it’s time to take the risk 

of stepping off and busting through your 

blockages. Only you can define what goals 

and objectives are worth chasing. Only you 

can define what kind of work fulfills you. 

Neil Ducoff is the founder and CEO of Strategies, a business training 

and coaching salon specializing in the salon and spa industry. He is the 

author of Fast Forward and his latest book, No-Compromise Leadership, 

won the 2010 IPPY Award for Leadership. For a signed copy, go to 

www.strategies.com. You can email Neil at neil@strategies.com. 


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When it comes to saving for retirement, it 

is easy to think, “Why do today what I can put 

off until tomorrow?” 

Although it is easier to push things 

off until tomorrow, given the state of the 

economy, now is the best time for cosmetology 

students and stylists to start saving money 

for retirement. 

People are now living longer than ever, 

and the truth is that it is never too early to 

start saving and never too late. 

The first step in figuring out how you can 

start saving for retirement is to look at your 


financial situation and debts you owe. The 

more money you owe, the less money you 

can save for yourself. 

To get rid of student loans, pay off the 

loans with the highest interest rates first and 

pay low interest loans last. If you can, pay 

more than the minimum monthly payment 

so you can reduce interest charges. 

The same rule applies for credit card debt. 

Apply as much as you can toward your credit 

card balance until you pay off your balance. 

Then do your best to keep future balances 

minimal. Pay off credit card debt before 

student loans. 

Be financially savvy with the money you 

have. Get a free checking and savings account, 

and log your expenses. If you are using 

a debit card, keep an eye on fees associated 

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with ATM withdrawals, overdrafts and transfers. 

Failing to track activity with your debit 

card can cost you since some banks charge 

overdraft fees rather than decline your card. 

Before you start saving up for retirement, 

you should first have enough money saved 

in an emergency fund to last you six months. 

This will protect you in case you lose your 

job, or have to deal with a family emergency 

or illness. Once you have done this, you can 

start saving for retirement. 

It can be difficult for stylists to predict 

their income accurately, so even if you can 

only afford to save $10 or $20 a month, set 

a goal and start saving. Start with a small 

amount that seems manageable and then 

increase this amount when you can (for 

example, when business picks up or you 

finish paying off your car). 

People working in corporate jobs have it 

a lot easier when it comes to investing and 

saving money for retirement because they can 

set up a 401K through their employer. Stylists 

and students can create a similar setup by setting 

up an automatic monthly transfer from 

their checking account to a savings account. 

Since the money is taken out regularly, most 

people will not notice the change and will 

eventually build a nest egg. 

Another approach is to keep track of your 

annual income and then put away at least 

10 percent of what you earn for retirement. 

You may not be earning much money now, 

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but your money can grow exponentially over 

time so the sooner you start saving, the better. 

Consistency is the key to obtaining results. 

Even if you have a slow month or two at your 

job, it is still important to save money for 

retirement. 

Even if you do not have access to a 401K, 

your spouse may have a job that offers a 401K 

with a matching contribution. If this is the 

case, you should discuss how much your 

spouse is investing in this 401K so you can 

adjust how much you are putting away for 

retirement accordingly. You should also figure 

out what kind of life you are imagining for 

retirement, including at what age you will retire 

and where you plan on living. Make sure 

that your vision is in sync with your spouse’s 

and then figure out how much money you 

will need to save for retirement to make this 

vision a reality. 

Most importantly, you should get a good 

financial advisor. A financial advisor will help 

you figure out much money you will need 

for retirement, help you set goals for saving 

money and offer you tips for investing your 

money wisely. 

LeAnne Velona, Director of Esthetics & Massage Therapy Education for 

Marinello Schools of Beauty has been a Certified Licensed Esthetician for 

over 18 years. She is also a Licensed Holistic Health Practitioner. For more 

information about Marinello Schools of Beauty, go to www.marinello.com. 


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Taxes? Don’t Forget to Take 

Advantage of the Deductions 

Esthetic Endeavors 

Judith Culp 

In any economy, good or bad, no one 

wants to pay more in taxes than they are 

required to. 

Many people do pay extra taxes because 

they either do not keep good records or do 

not take advantage of the tax deductions 

available to them. 

Here are some tips for estheticians, or 

other beauty professionals that are good to remember. 

If you have questions on any of these 

tips consult with your licensed tax advisor. 

In our work, it pays to look professional. 

So establish a dress code and wear some 

sort of a snappy looking uniform. Unlike 

your street clothes, these clothes are tax 

deductible. My staff has used uniforms 

for years now and they look great and 

still allow for personal taste choices. 

Postgraduate or continuing education 

that will enhance your profession is all 

tax deductible. This would include trade 

shows, specialty clinics or other postgraduate 

training. If travel is required, 

then auto expenses, train, bus or plane fares 

are deductible. Lodging is deductible. Keep 

records of ALL travel expenses. 

While you are traveling for education, 

visit a salon or spa and see what there is to be 

learned. How well does your facility measure 

up against them? There is always something 

you can learn. Keep a log of where you went, 

time and costs involved. 

Look for opportunities to network. The 

professional contacts you make when you are 

traveling may later turn into people you will 

contact for other business reasons. You may 

find a new supplier, new equipment, new 

products or maybe a new best friend. 

Often there are times when we end 

up doing work while we are supposed to 

be on vacation. What do you do in those 

circumstances? The latest reports say the line 

is blurry on what you can deduct from taxes 

when work and vacation overlap. For owners 

of business or consultants in today’s world 

we really cannot leave work behind. The 

good news is the time you spend checking 

out messages and responding to issues, time 

spent reading reports or doing conference 

calls may make part of your travel expenses a 

tax deduction. 

If you take a pure business trip, the rules 

are very clear. Airfare, hotel charges, rental 

cars, taxis and other business expenses are 100 

percent tax deductible. Up to 50 percent of 

meals are deductible. If you are traveling with 

a spouse, their expenses are not deductible. 

If you take a business trip and add on 

some time for vacation the airfare and business 

portion are deductible as long as the trip 

is primarily for business and the trip is within 

the USA. International travel requires the 

airfare to be prorated based on the number 

of business days in relation to the number of 

total days gone. 

Here is where things get a little more 

complicated. If you are traveling on business 

and planned a couple of vacation days but 

ended up spending much of your time taking 

calls and sending messages, then it is possible 

that you can show you ended up working on 

your vacation days and fully deduct the cost 

of your travel. 

In our work, it pays to look 

professional. So establish a dress 

code and wear some sort of a 

snappy looking uniform. 

The tax law says that if a trip is primarily 

for vacation you cannot deduct airfare, but 

you can deduct business-related expenses 

once you are there. Your tax preparer needs 

to be your guide here. The laws do not say 

exactly what is permissible but they do not 

exclude the possibilities of taking this type of 

deductions. 

Documentations and a good travel log 

with the more detail the better are crucial. 

Keep good cell phone and text records as 

well as emails with descriptions in your log 

of the nature of the business. If you have a 

meal with a business client, you need more 

than your credit-card receipt. You also need 

the restaurant receipt and a personal record 

of who the guest was and the nature of the 

business. The IRS may disagree with you but 

since there are no clear guidelines, you have 

the right to establish your own. Therefore, 

if your vacation is ruined or cluttered with 

work, there may be a silver lining in the form 

of a tax deduction. 

For information, visit www.irs.gov/taxtopics 

or www.irs.gov/publications. 

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 

1980. A CPCP permanent makeup technician for over 20 years she served a 

4-year term as a Director for the Society of Permanent Cosmetic Professionals, 

two years as their president. She is president of Culp Enterprises Inc. and 

CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For 

more information visit www.estheticsnw.com. 


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Covering Your Assets: Business and Liability Insurance 

by Elle Tigan 

What’s your strongest feeling when you 

hear about a horrible salon accident? 

Imagine a car plowing into a salon. It 

happened recently in San Diego -- a couple 

patrol cars, a fire truck, ambulance, twisted 

metal and pink capes strewn across the road. 

You’re likely to react first with a feeling of 

anguish at the evident suffering. Then, you’re 

relieved that it wasn’t you or your loved ones. 

At what point would you think about the 

victims’ insurance? Most folks only think 

about insurance when they’re confronted 

with a situation where insurance becomes 

important. 

We asked all the salon owners we met at 

Cosmoprof in Las Vegas about their insurance. 

Owners that had never had a claim 

rarely thought about it. Several salon owners 

who suffered significant losses gave highly 

emotional responses and universally agreed 

that they hadn’t known enough. 

Salon owner’s risks to their income are 

great. If their clients can’t come through the 

door and receive personal service, no income 

is generated. 

Financial expert Suze Orman points out 

in Modern Salon that failing to get appropriate 

hair salon insurance is one mistake that could 

cost salon owners dearly in the long run. 

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The Insurance Information Institute 

(III) recommends salons consider Business 

Owners Policies (BOPs). While these types 

of plans may be advertised under different 

names, they usually include comprehensive 

coverage for both liability claims and property 

damage – two essentials. 

Hair salon malpractice claims are on the 

rise and salon owners who under insure their 

businesses may not be able to cover liability 

costs on their own. Any business that provides 

personalized services is at risk of being 

sued by an unhappy patron, according to III. 

BOPs allow for liability coverage that is 

specifically designed for hair industry professionals 

who use chemicals, sharp instruments 

and are in physical contact with patrons. The 

policies are written to cover most salon risks, 

but owners should read them to be sure what 

they contain. Is it necessary to perform a 

patch test on a client to be covered in case of a 

chemical burn? Your policy will tell you. 

Stylists require a vast number of expensive 

tools to perform their duties. While most 

business insurance plans cover the cost of 

property damage, they may not cover the cost 

of replacing flat irons, hair dryers and other 

similar items. What’s more, traditional business 

insurance may not cover things such as 

hair extension theft, a beauty salon crime that 

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Before settling on a policy, owners should 

consider what factors contribute to their 

business risk, according to the Small Business 

Association (SBA). For example, salons that 

offer spa treatments or services like hair relaxing 

and straightening may find they are more 

at risk for liability claims. Salons that offer 

high-tech services should be sure they are 

following a strict protocol in order to limit 

their risk and lower their insurance costs, 

according to Modern Salon. 

“Spas should be using medical intake 

forms and by law, the completed forms must 

be under physical lock and key,” said attorney 

Joyce Hampers. “If they are on a computer 

for the world to see, you’ve compounded 

your liability issues.” 

A BOP policy may or may not cover loss 

of income. If a shop is flooded, insurance may 

cover the cost to repair the salon but not the 

six weeks loss of income for the salon owner. 

Policies vary by carrier so owners need to 

check to be sure. 

Sewer back-up can be optional as well, 

and a frequent problem in salons. Coverage 

for damage from wind may be covered, but 

not “storm surge.” This year’s catastrophes 

offer a chance for everyone to be betterinformed 

about insurance. 

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Professional liability is another option 

to consider. A salon policy doesn’t always 

include this coverage. An insured salon may 

be protected from slip and fall lawsuits so that 

a landlord is reimbursed but the stylist-owner 

needs his or her own coverage to be fully 

protected. 

While specialized hair salon insurance 

seems like an unnecessary expense to some, 

those who consider the cost of rebuilding a 

business may feel otherwise. 

Furthermore, salon owners can use 

their insurance shopping experience as a 

catalyst toward improving their overall riskmanagement 

standards. Full coverage policies 

paired with good work habits and clean and 

safe shops can aid salon owners in their 

efforts to make their spaces safer and more 

cost-effective. 

Salon owners may even want to ask their 

insurance representative for some tips on 

how to make their shops safer and more efficient. 

After all, most stylists know the benefits 

that consulting experts can render. 

Elle Tigan is one of fi ve women responsible for saloninsure.com, an agency 

that off ers business insurance online to salon owners and stylists, based in 

Monterey, CA. For more information email elle@saloninsure.com or visit 

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ENTITY

Board of Cosmetology Welcomes 

Two New Board Members 

The Governor’s Office has appointed Lisa Bonner 

Brown, Portland and Peggy Zepp, Salem to fill the board 

membership vacancies. 

Lisa Bonner Brown is a stylist and salon owner who grew 

up in the cosmetology field since she was nine years old! 

She graduated from Lincoln High School and attended East 

Texas Baptist University. Lisa graduated from a cosmetology 

career school in Portland, Oregon, and currently returned Lisa Bonner Brown 

to school for additional training in the field of esthetics. Lisa 

has a strong interest and love for the field of cosmetology 

and is eager to share her wealth of knowledge with the board for the 

benefit of the practitioners. 

Peggy Zepp is a licensed esthetician who graduated with honors 

from the prestigious International Euro Institute of Skin Care. Peggy 

has been in the skin care field for over 15 years. In 2009 Peggy began 

teaching make-up artistry classes at the Euro Institute of Skin Care. 

Currently, she practices her esthetics at the Courthouse Athletic Club 

in West Salem. Peggy volunteers with cancer patients and survivors, 

and teaches women of domestic violence make-up artistry tricks. 

When she is not working Peggy enjoys painting, hiking, snowshoeing, 

yoga, her golden retrievers, and traveling. 

Peggy Zepp 

Welcome Lisa and Peggy! 

Issue Response Protocol 

OHLA receives many phone calls and emails 

each day inquiring about administrative 

rules and laws surrounding the cosmetology 

scope of practice. Sometimes the agency 

staff can provide a quick answer by reciting 

an administrative rule or law or the policy 

analyst may be able to clarify a question. 

In the cases where the answer is not so cut 

and dried the agency has developed Public 

Advice Protocols to follow. In this manner 

the agency may provide the determination in 

the form of an issue response on the web that 

all practitioners, stakeholders, and the public 

may refer to. This is how the protocol works: 

1. An issue is brought before the Board 

of Cosmetology by interested parties (for 

example, does face-painting at events require 

an esthetician’s license?) 

2. The board has four options: 

a. Can the board or agency determine the 

answer without legal advice? 


b. Should the board refer the question 

to the Scope of Practice, Standards & 

Procedures Committee? 

c. Should the board refer the question to the 

agency Assistant Attorney General (AAG) 

and, if so, should a Scope of Practice & 

Procedures Standards Committee be 

scheduled for question and answer with 

the agency and legal counsel? 

d. Should the board decline to address? 

3. The board determines the next course 

of action. 

4. Once a determination has been made 

the agency will post an “Issue Response” on 

the web site or reply to the interested party 

that the board declined to address the issue. 

Sinnamon Harris is the Board Specialist for the Board of Cosmetology at 

the Oregon Health Licensing Agency (OHLA), a state consumer protection 

agency providing centralized regulatory oversight of multiple health 

and related professions. She may be reached at (503) 373-1938 or at 

sinnamon.m.harris@state.or.us. 

Brazilian Blowout Issued Warning by FDA 

and Corrective Action by Federal OSHA 

by Sinnamon Harris, guest writer 

If you have been following the controversy 

surrounding hair smoothing products and 

the link to formaldehyde this issuance of a 

warning letter from the U.S. Food and Drug 

Administration (FDA) to Michael Brady, 

CEO, GIB LLC dba Brazilian Blowout, probably 

comes as no surprise. 

An Oregon grass-roots movement for 

disclosure was begun by a Portland stylist who 

was initially referred to DeDe Montgomery of 

the Center for Research on Occupational and 

Environmental Toxicology (CROET). The 

stylist had experienced sore throat, chest pains, 

and a nose bleed after using Brazilian Blowout, 

but no hazardous materials were listed on the 

label or the material safety data sheet (MSDS). 

Montgomery had called in Oregon Occupational 

Safety and Health Division (Oregon 

OSHA) to consult and analyze samples. 

Oregon OSHA tested the “formaldehyde-free” 

“If a stylist intends to use Brazilian 

Blowout Acai Professional Smooth- 

ing Solution please be advised that 

tests have demonstrated that the 

product contains methylene glycol 

that exceeds Federal and Oregon 

OSHA action levels.” — David Sparks, 

OHLA Regulatory Operations Division Manager 

formula using four different test methods that 

detected formaldehyde levels. They found 

an astonishing 10.6 percent, 6.3 percent, 10.6 

percent, and 10.4 percent! (Hazard Communication 

criteria that would require its listing on 

the MSDS for employees is at the 0.1 percent 

level). 

The FDA warning letter, dated August 22, 

2011, was issued regarding Brazilian Blowout 

Acai Professional Smoothing Solution as an 

adulterated and misbranded cosmetic. “The 

FDA analysis, of approximately 50 mg samples 

of Brazilian Blowout, confirmed the presence of 

methylene glycol the liquid form of formaldehyde at 

levels ranging from 8.7 to 10.4%”. 

See link to read entire letter: http://www.fda.gov/ICECI/ 

EnforcementActions/WarningLetters/ucm270809.htm 

The warning letter from the FDA comes 

as a culmination of the hue and outcry of 

salon owners and practitioners alike who felt 

that they were misled by erroneous labeling 

of “formaldehyde free” on a product found 

with methylene glycol, a liquid form of 

formaldehyde. 

But wait, there’s more drama! Apparently, 

Brazilian Blowout CEO Michael Brady and 

Co-founder Britney Huinker, on August 24, 

2011, posted an open letter on the company’s 

website that was also sent to salon owners and 

stylists. The letter stated, “all OSHA and independent 

air-quality tests conducted on the Brazilian 

Blowout Professional Smoothing Solution, as well 

as all others in this category have yielded results wellbelow 

even the most stringent of OSHA standards 

(AL, PEL, STEL).” The U.S. Department of 

Labor OSHA sent a response letter to Brady 

and Huinker that requested corrective action. 

The company was instructed to: 

• Remove any and all false, misleading or 

other statements referencing OSHA regarding 

your product from your website. 

• Send out a correction/retraction to your 

August 24, 2011 letter to salon owners clearly 

stating that OSHA air quality test conducted 

on Brazilian Blowout Acai Professional 

Smoothing Solution have yielded results 

above acceptable OSHA limits. 

(To review the letter in its entirety visit: www.osha.gov/ 

SLTC/formaldehyde/brazilian_blowout_letter.pdf) 

FYI: Direct link to U.S. Rep. Earl Blumenauer article in Oregonian 

www.oregonlive.com/health/index.ssf/2011/09/ 

earl_blumenauer_asks_the_fda_t.html 

Where does Oregon Health 

Licensing Agency (OHLA) stand 

on the issue? 

While OSHA and CROET protects 

employees, in this case, the stylists in the 

salons, it is OHLA’s mandate to protect the 

public. David Sparks, OHLA Regulatory 

Operations Division Manager, stated, “If 

a stylist intends to use Brazilian Blowout 

Acai Professional Smoothing Solution please 

be advised that tests have demonstrated that 

the product contains methylene glycol that 

exceeds Federal and Oregon OSHA action 

levels.” 

Sparks noted that OHLA and Oregon 

OSHA have developed an inter-agency 

agreement for collaboration between the two 

agencies in the collecting and processing of 

samples of hair smoothing products. If, after 

the product is analyzed and is found to contain 

formaldehyde, or any of its derivates, above the 

acceptable action level, a civil penalty assessment 

may be issued. 

Since it tis the season, here’s a ghoulish 

factoid: embalming fluid contains approximately 

5 to 29 % formaldehyde. 

FYI: Direct link to Board of Cosmetology formaldehyde 

info page: http://www.oregon.gov/OHLA/COS/Features/ 

Formaldehyde.shtml

Keep Uncle Sam Out of Your Pocket 

by Larry Kopsa 

Ka-ching, ka-ching…the end of the year is 

the time to make some serious money in the 

salon business. 

Not only can you boost revenues with 

the additional business that comes through 

your door during the holiday season, but you 

can also make money by doing some effective 

year-end tax planning. 

Given that many salons and spas are in the 

33 percent tax bracket, finding a hundred dollars 

of deductions saves you $33. Finding $100 

worth of credits can save you $100. So now’s 

the time to determine the moves you need to 

make to reduce your taxes. 

Following are ideas for keeping Uncle Sam 

out of your pocket: 

• Start with a pre-tax plan. Gather your 

information, set up a time with your tax 

advisor and determine what your taxes are 

going to be based on the current situation. 

Estimate what is going to happen for the rest 

of the year, then your advisor can step back 

and make recommendations for you. 

• If you are a “cash basis” salon or spa, as you 

get close to year-end, do not forget to mail 

your checks for deductible items before the 

end of 2011. You can claim the deduction 

in the year that the check is dropped in the 

mail. The check does not have to clear the 

bank in order for it to be deductible. 

• You can use credit and debit cards to pay 

bills, but make sure you understand the 

rules. Credit cards are deductible at the time 

that you actually charge the item, whereas a 

debit card is not deductible until the bill has 

cleared the bank. 

• Many times, the end of the year is the 

time to do bonuses for staff. If you do the 

bonuses in 2011, they are deductible this 

year. If you wait until after the first of the 

year, you do not get to take the deduction 

until 2012. 

• If you have equipment needs, in 2011 you 

can write off up to $500,000 worth of equip- 

ment in the year of purchase and placement 

in service. This is scheduled to drop to 

$125,000 in 2012 but may change depending 

on what happens in Congress. Either 

way, this is a great way to slash your taxes. 

Remember, the equipment not only has to 

be purchased, but also has to be placed in 

service in order to qualify. 

• If you have children or retired parents or 

relatives who are doing work for the salon, 

do not forget to pay them a reasonable 

compensation. A child for example, can have 

income up to $5,800 without any federal income 

tax. If you are in a 33 percent bracket, 

this saves you $1,900 and costs the child no 

federal tax. Make sure it is reasonable and 

make sure you have good documentation. 

• The purchase of retail inventory is not a 

deduction until that retail inventory is sold. 

On the other hand, for most salons and spas, 

the purchase of backbar items is deductible. 

If you are in a high tax bracket, and you are 

going to need backbar items at the beginning 

of 2012, stock up and pay now to get a 

2011-tax deduction. 

These are just a few of the business items 

you can plan for to save taxes. Everyone’s situation 

differs, so it is important to get personal 

advice on your situation. 

Although we all like to save taxes, the important 

thing to remember is that taxes are just 

a cost of doing business. It is very important 

to make sure that you are not spending money 

foolishly. It would be silly to spend $1,000 on 

something you do not need just to save $333. 

Note: The information provided does not constitute 

legal, tax, accounting, or financial advice and is 

offered as an information service only. Those seeking 

specific advice should contact a professional advisor. 

No liability whatsoever is assumed in connection with 

the use of this information. 

Larry Kopsa, CPA, is a former salon owner and partner of the twenty-fi ve 

member fi rm of Kopsa Otte, CPAs. Visit www.kopsaotte.com or email lkopsa@ 

kopsaotte.com for more information. 

Everett Stylist Wins Hair Color Contest 

Skye Bryand of Absolut Hair in Everett, 

Washington recently won the “Show Us 

Your Vivids” haircolor contest sponsored by 

Pravana and Shear Genius Season 3 winner, 

Brig Van Osten. She wins an opportunity 

to participate in a professional photo shoot 

with Van Osten. 

Skye Bryand 

Bryand created this look with Pravana 

ChromaSilk and ChromaSilk Vivids. 

“Skye’s Circular Distortion was breathtaking,” remarked 

Van Osten. “Her color combination was unique and well 

executed. The Vivids Skye chose were a unexpected combination 

that perfectly punctuated the style. I love what she 

did!” For more information visit www.pravana.com. 


Considerations for Selling 

a Distressed Business 

by Domenic Rinaldi, Chicagoland Sunbelt 

In a perfect world, businesses would only 

be sold when they are healthy and attractive 

to buyers. Unfortunately, this is not always 

the case, and trying to market a business as 

an appealing acquisition while the business is 

in decline can be difficult. However, it is not 

impossible. 

Here are strategies to utilize when selling 

a business in less than ideal circumstances. 

Concentrate on the strong points of your 

business when meeting with potential buyers. 

Even if your current financial situation 

is not what you would like it to be, think 

about other areas of the business that are not 

distressed. Perhaps your business is established 

within its trade sector and is known 

throughout the community. That rapport and 

community presence is hard to achieve, and 

buyers should be aware of it. 

Likewise, trained employees can be one 

of the most valuable, attractive assets when 

selling a business. The work of finding, 

hiring and training new employees is already 

done, so the buyer can use the employee base 

as a springboard and focus their efforts on 

future growth. If you have a core group of 

employees that are invaluable to the business, 

bring that to the attention of potential buyers. 

In distressed business sales, it is important 

to uncover the synergistic value of the 

business. As a stand-alone entity, your business 

is failing. However, if your business was 

folded into another operation, what might 

the value of that business be to the new owners? 

Some of these questions may be hard to 

answer until an actual buyer shows up, but 

an experienced intermediary can help you 

think through various scenarios so that you 

can determine the various prices, terms and 

deal structures. 

Price your business to sell. Although it is 

important not to undervalue your business, 

there is no sense in touting a false bravado 

either. Be honest with buyers: they will likely 

know what a fair price looks like. 

Given your situation, consider pricing 

it at the lower end of reasonable. It may 

be counterintuitive, but a low price can 

potentially attract several buyers and keep the 

price and the terms at a higher level. A thirdparty 

business valuation with pre-approval 

from a bank is also recommended to gain an 

accurate picture of your business’s worth. 

Lastly, in distressed sales be prepared to 

offer very favorable terms to the buyer. For 

example, much of the sales price may be tied 

to the future performance of the business 

or key milestones being met. Being flexible 

on the terms will increase the odds of your 


return assuming the business has a good 

foundation and is salvageable. 

Having the books of your business in 

order is a simple way to make a business 

acquisition more attractive to the buyer. 

No one wants to take over a business that is 

disorganized, especially when it is in rough 

economic shape. Have a legal review of your 

client and vendor contracts, employment 

agreements and other business documents to 

ensure that the business can be easily transferred. 

Even take the time to spruce up your 

facilities, showing that you are still confident 

in your business and its future. 

It is important to keep quiet about selling 

your business. Spreading the word freely 

in hopes that someone will come along and 

make you an offer is a long shot approach. 

That may happen, but in reality, that method 

often spooks employees, clients and vendors, 

who then start looking for a new employer or 

partner. As mentioned before, your employee 

base and pre-existing relationships with 

clients and vendors are attractive assets of your 

business -- it is important to keep those intact. 

Also, consider the benefit of working with an 

experienced business broker who can help 

safeguard the confidentiality of your business. 

Even though you are looking to sell 

your business, it is vitally important that 

you ensure your efforts are still focused on 

running the business. It can be difficult to 

avoid pulling back from everyday tasks to put 

effort into the sale, but it is essential to stay 

committed to the day-to-day responsibilities. 

It is important to show buyers that the 

business has future and potential, even if it is 

distressed. Staying focused on the business 

will help you maintain that confidence, 

and keep yourself and your employees 

fully engaged. Your efforts may even yield 

rewards in business performance, which can 

be an added bonus for when buyers come 

knocking. 

Finally, it is worth noting that buyers 

often have a sixth sense for desperation, so it 

is important to be levelheaded and confident 

throughout the sales process. However, being 

confident in your business is just as important 

as being honest about it and maintaining it. 

If you are considering selling your 

distressed business, take some time to follow 

the above steps and get everything from the 

facilities to the books together. Doing so will 

help to make your business more attractive 

to buyers, and in turn, make selling your 

distressed business much easier. 

Domenic Rinaldi is president and managing partner of Chicagoland Sunbelt, 

a business brokerage firm that focuses on helping people buy, grow and sell 

businesses in Chicago and the surrounding Midwest area. 

Permanent Cosmetics Artists Q&A 

We receive many calls with questions to 

our offices about permanent cosmetics. The 

most common ones are below, but if you 

have other questions please contact us at 

(360) 664-6660 

Q: If I am an esthetician do I also need a 

separate license to perform permanent makeup? 

A: Yes, you would also need either a 

permanent makeup or a tattoo artist license. 

Q: I have a permanent cosmetics artist 

license. Does this also allow me to provide 

other tattooing services? 

A: No, permanent cosmetics licenses 

ONLY allow you to do the application of 

permanent eyeliner, eyebrows, lip liner, full 

lip color, and re-pigmentation using tattooing 

techniques of placing pigment under the skin. 

Q: Can I provide permanent cosmetics 

services if I have a tattoo license. 

A: Yes, you can provide permanent 

cosmetics services with a tattoo license. 

HAVE YOU EVER WANTED TO 

BE A PART OF THE BOARD? 

The Department of Licensing 

is accepting applications for vacant 

and expiring positions on the Board. 

Contact the Cosmetology Unit at 

PLSSUnit@dol.wa.gov to apply. 

Advisory Board Meeting 

Advisory Board meetings and Workshops 

schedule for 2011 are listed below: 

Please note – due to budget considerations we 

have moved to quarterly board meetings. 

Board Meetings 

• November 14, 2011, 9 a.m. 

Location: 

Department of Licensing, Room 209 

405 Black Lake Blvd SE, Olympia WA 

Q: I have a salon shop license for my cosmetology 

or esthetics business. Do I need a separate 

shop license for my permanent cosmetics business? 

A: Yes, you need to apply for a separate 

location license for your permanent cosmetics 

business. 

Q: Can someone from outside Washington 

come and provide permanent cosmetic services 

as a guest in my shop? 

A: Anyone who provides these services in 

Washington is required to have a Washington 

License. 

Q: How often do I renew my permanent 

cosmetics license? 

A: This license is renewed annually. 

Q: Will I have separate inspections for my 

salon shop and artist shop licenses? 

A: The inspection criteria for safety and 

sanitation standards for these businesses 

are different, so you may receive separate 

inspections. 

Numbers In Style 

Dept. of Licensing Active Licenses 

Operators 57,899 

Personal Service 239 

Instructors 1,423 

Salons 11,899 

Schools 81 

Mobile Unit 13 

Visit our Website! 

www.dol.wa.gov/business/cosmetology 

For the most current information on the 

cosmetology program, visit our web site. 

If you need to contact us, we can be 

reached at (360) 664-6626, or write to: 

Department of Licensing, Business and 

Profession Cosmetology Section, PO Box 

9048, Olympia, Washington 98507 

Name Changes 

If you wish to change your name on your license please remember to send along a 

copy of documentation showing both your new and your old name. We need these to 

update your record. If you are changing your name at a time other than renewal and 

need a copy of your license with your new name there is a $15 duplicate license fee.

SALON OPENINGS 

LAKE OSWEGO - COMMISSION 

POSITION NOW AVAILABLE Picasso 

Artistic Salon & Laser Spa seeks motivated, 

friendly professionals. Great opportunity to 

build clientele. Schedule appointment with 

Manager, Shannon Fisher (503)636-8758 

picassoartisticsalon.com 

BEAVERTON ~ VERY CHIC, UPSCALE 

SALON SEEKING PROFESSIONAL 

STYLISTS Located in new shopping mall 

close to Cinetopia and New Seasons. Sell your 

own products, towels provided. Private room 

for skincare. Close to Big Al’s. Call (503)453- 

5428 for more information. 

NEWLY REMODELED SALON HAS 

OPENING FOR STYLIST IN GRESH- 

AM Remodeled salon - Gresham. Opening 

for Stylist. Full time, need to cover Mondays, 

Thursdays, Friday (late) and Saturdays. Stylist 

should have some clientele. Must be a team 

player and professional. Salon has lots of free 

parking for clients and lots of foot traffic as 

well. Call Dale at 503-907-1780. 

STYLIST NEEDED Our established salon 

has had a relaxing facial, gorgeous cut and color, 

uplifting eyebrow wax, a spectacular set of 

new nails All we need is YOU to show off our 

NEW look to your clients. Your lease offers 

backbar, computer system, Visa machine, & 

other perks! Reserve your chair @ 503-200- 

9897, text too. 

JOIN OUR GREAT GROUP Private room 

for facial,massage and a hair station available in 

Raleigh Hills for lease. Need to be an independant 

person with some clientele. We are a full 

service salon with a great long standing group 

for you to join. Call Angie 503.939.0998 

HAIR STATIONS FOR LEASE IN THE 

NW PEARL Hair stations available- NW 

Pearl- On Street Car Line ~ Openings for 

Full/Part-time established hairdresser. Sell 

own Retail. Reasonable rent. Call Stephanie 

(503)475-0749 

INNER SE Envision a light, relaxing, professional 

salon where you can focus on clients, be 

your own boss, be inspired. Clientele needed. 

2 months discounted on year lease. DeeDee 

503-236-1607 

SKI AND WORK AT OUR NEWLY 

REMODELED SPA IN BIG SKY, MON- 

TANA We are looking for hairstylists, nail 

techs and estheticians to work this winter 

season. Some benefits include a free season 

pass, opportunity for advanced training, housing 

options and discounts at all Boyne owned 

outlets including ski/snowboard gear and restaurants. 

For more information please contact 

Garon: Garnell@bigskyresort.com 

LEASE OFFERS 

FREE TRIP TO MEXICO 5 stations for 

lease. $400 each. Sign a lease for 12 months 

and receive a free trip to Mexico. 3061 W 11th, 

Eugene Oregon. (503) 869-2926 

HAIR STATION FOR LEASE IN VAN- 

COUVER Looking for stylist whose fees 

are in the neighborhood of 30.00 to 50.00, 

who has a clientele and wants to work independantly. 

The Space is very nice and will 

lease for $475/mo. Busy downtown area. 

1104 Main St. or call (360)909-1188. 

COPAGE SALON ~ STYLIST POSI- 

TION AVAILABLE Looking for well 

put together, energetic, team player, career 

minded professional. Great location with 

upscale clientele and computerized bookings. 

Product line consists of Bumble & bumble 

and Aveda! Ask about our promotion!! Please 

call (503)629-2000. 

UPSCALE GRESHAM SALON 

H HAS HAIR STATIONS AVAIL- 

ABLE ~ ONE MONTH FREE RENT 

Lease FT or PT. Good location with some 

walk-ins. Lease includes retail commission 

and towels. Must be experienced and professional 

with clientele. (971)533-4333 

WELL ESTABLISHED BAIN- 

8 BRIDGE ISLAND, WA SALON ~ 

SEEKING STYLIST Endless possibilities 

for business growth. Call (206)406-5977 or 

eaemison@aol.com www.billyshears.com 

CEDAR MILL / BEAVERTON AREA 

~ SEEKING HAIRSTYLIST One station 

available to full-time Stylist. Must have 

clientele. Very reasonable! Please call Robin 

@ Silhouette Hair Salon for more information 

(971)344-7917. 

PLATINUM SALON AND DAY SPA 

HAS A HAIR STATION, ESTHETI- 

CIAN ROOM AND NAIL STATION 

OPEN FOR LEASE Platinum Salon now 

has openings. We are a newer beautiful 

salon. Must have clients to lease. We offer 

full time receptionists. Check us out on 

Facebook. Contact us at 503-649-5100. 

MOSAIC HAIR AND NAIL SALON 

IS LOOKING TO ADD TO THEIR 

TEAM OF STYLISTS Cornell Rd Off 

Sunset Hwy. 2 F/T Lease Hairstylist Spaces 

Available. 2 Nail Technician Spaces Also 

Available. Large, Private Stations. Free 

Retail Space and Towels Provided. Busy, 

Established Location with Ample Parking. 

Fun, Friendly Atmosphere. Call Yoshi at 

(503)504-2502 to Arrange a Visit. 

TIGARD-ESTABLISHED SALON 

SEEKING STYLIST STYLIST LEASE F/T 

professional environment,. Sell your own 

retail, ample client parking. Clientele needed. 

Move in incentives. Call for more information 

971-322-5998. 

FOREST GROVE SALLON SEEKING 

FULL OR PART-TIME STYLIST Reasonable 

lease. Good location. For more information 

call (503)357-8460. 

SPOKANE VALLEY Hairstylist station and 

massage room for lease. New location for existing 

salon in boutique setting Hairstylist station 

and massage room available for lease. Call 

Gretchen (509)482-0419 or email Gweikleenget@msn.com 

+ SEEKING MOTIVATED HAIR- 

STYLIST TO LEASE STATION 

Are you a Motivated Hairstylist with your 

own clientele? Ready to lease a part-time 

or full-time station in a highly energized, 

professional hair salon servicing all types of 

hair in Lacey, Washington? If so, Dell’s Hair 

Design needs you!! We have plenty of free 

parking, are nestled in a diverse neighborhood 

and sit at a busy intersection on bus 

route 67. Call (360)915-7635 for more info. 


ADVANCED HAIRCARE PRODUCTS 

FIND ALL THESE ITEMS AND MORE... 

Pocket Color Wheel • Peroxide Wheel 

Corrective Color Wheel 

Famous PinComb • Bac-Stat • Inner Set 

Color Focus DVD & Book 

MareeAndré Bac-Stat Systems 

www.mareeandre.com 

orderss@sbcglobal.net | 1-800-542-7008 

New and Improved!! 

Place Your Classified Online 

www.stylistnewspapers.com 

The Stylist Newspapers 

now offers a new and 

improved way to place 

and view classified ads 

specific to the beauty 

industry. When you place 

your ad it will appear 

immediately online for 30 

days and will also run in 

the next available monthly 

printed issue. issue. 

visit www.stylistnewspapers.com 

to place your ad today! 


WATERSTONE SALON IN ASHLAND 

$300 bonus with signed lease! We have the 

perfect opportunity for you to lease a station 

in a beautiful salon with a great downtown 

location adjacent to the Ashland Springs Hotel. 

Rent of $600 a month includes reception, 

telephone, credit card services, booking software 

program, towel service and once a week 

cleaning! www.WaterstoneSalon.com 

CHAIRS AVAILABLE FOR STYLIST ~ 

NW ALPHABET DISTRICT Color focus 

salon. $500/ month for a year. Website/online 

booking available. Rates negotiable for commission 

stylists with established clientele. Ask 

for Paul 503.799.4170 www.bluechairsalon. 

com bluechairsalon@gmail.com 

SHOPS FOR SALE 

NORTH SEATTLE HAIR SALON FOR 

SALE Same location for 20 years. Seven stations 

/ two tanning beds. Five Stylists who 

would like to stay. Great location. Great potential. 

$13,000. Call for more information. 

(206)930-8470 or (206)783-1284 

RARE OPPORTUNITY Looking for 

a full licensed stylist to learn the ropes of 

this well established business and clientele 

in preparation for my retirement. On the 

job training and station available. For more 

information call Cheryl @ 503.618.1020. 

DuBois Salon, Gresham 

EUGENE / SPRINGFIELD AREA 

DAY SPA / HAIR SALON FOR SALE 

Experience sheer elegance with this upscale 

hair salon and day spa. This spa has an outstanding 

reputation with established loyal 

clientele. The facility layout was designed 

for a multifunctional day spa. Contact Ron 

at (541)954-8285 will consider sale or new 

partner. 

SALON / SPA FOR SALE IN HILLS- 

BORO This is a turnkey business. Up to 7Hair 

Stations and 3 backwash stations, One Skincare 

Rm and/or Massage Rm, 4pedicure and manicure 

stations, plus a private restroom and employee 

breakroom. Great Location. The Owner 

is retiring & clientele available. Investment 

almost $110,000.00 - Products and Equipments 

worth ~$20,000.00 Selling for $80,000.00. 

(503) 530-8892 serious buyers only. 

GRESHAM SALON FOR SALE Seven year 

old salon. New plumbing, electrical, floors, 

walls, fixtures. Six custom stations, plumbed 

private room, three backwash stations, three 

dryers. Beautiful decor & color scheme. Lots 

of extras! Low maintenance, great lease, low 

overhead. Contact Paul (503)667-3988 or 

(503)998-7130 

GORGEOUS, MODERN SKINCARE 

SALON Super busy, ultra modern skin and 

nail salon for sale. Owners are giving it away. 

Walk in as well as a loyal client base of ten 

years. Fully staffed. Great location in beautiful 

busy downtown Bend. Asking $80,000 

- will negotiate and do creative financing. 

Please call 415-317-1760 

REACH OVER 18,000 BEAUTY PRO- 

FESSIONALS IN OREGON AND 

WASHINGTON. For as little as $40/month 

you can advertise to every salon and barbershop 

in the Northwest. Go to www.nwstylist. 

com to place your ad now. 

SALARY / COMMISSION 

RAIN SALON IN BEAVERTON IS 

SEEKING EXPERIENCED STYLISTS 

High commission, full medical and dental 

benefits, product commission. Full and 

part-time available. Call (503)579-1500 

STYLISTS & SALON MANAGE- 

H MENT needed for fast-paced hair salons 

in Medford, Grants Pass, & Klamath Falls. 

Hourly wage, bonus, commission, benefits, 

paid advanced training, clientele provided 

(541)891-2811 

OREGON CITY - COMMISSION 

HAIRSTYLISTS SEEKING TAL- 

ENTED HAIRSTYLIST to join our team 

and work with the pros at Mirror Magic 

Hair Design, Oregon City Shopping Center. 

COMMISSION 50/50 and supplies 

provided. References Required. Call Kay 

Wiser (503)290-4683. 

RINNOVO SpaSALON SEEKS 

H EXPERIENCED, ENERGETIC 

AND MOTIVATED PROFESSION- 

ALS FOR ITS STYLING TEAM! Established 

salon in an affluent neighborhood. 

Candidates must possess excellent communication 

skills, the ability to identify the 

guests needs and a strong commitment to 

the recommendation of care products and 

return maintenance appointments needed. 

Rinnovo SpaSalon offers a competitive pay 

scale with excellent benefits. Backbar and 

supplies provided. Email resume to haley@ 

rinnovospasalon.com 

USED EQUIPMENT 

HYDRAULIC CHAIRS I have a 1911 

beautifully refurbished oak barber chair for 

$3500.00, a one year old black padded all-purpose 

chair for $350.00, paid $699.00. Three 

older styling chairs for $50.00 each. Also three 

tall arched-topped mirrors for $15.00 each and 

several neon lights and signs starting at $15.00 

each. Moving and need to sell ASAP. Accent 

on Looks in Sandy, OR 503-668-4744 

CaCi ULTRA MICROLIFT, LED, UL- 

TRASONIC EXFOLIATOR The Caci Ultra 

Microcurrent Machine is the same lifting 

machine Dr. Perricone uses in his spas. Ours 

has only 432 hours of use. We are selling for 

$7,000 or best offer New they are $23,000. 

Please contact 415-317-1760 

GET YOUR OWN COPY OF THE PA- 

PER! Tired of sharing your Stylist Newspaper 

at the salon? Get your own copy mailed to 

your home address. Now only $15/year. Visit 

www.stylistnewspapers.com/subscribe.

NEW EQUIPMENT 

ELEGANT NAIL SUPPLY: We wholesale 

and retail New & Used Salon Equipment, 

Salon Furniture and all brand-name products 

OPI, IBD, Gena, Creative, LaPalm… 

We offer online continuing education. Please 

visit our website for more information: 

WWW.ELEGANTNAILSUPPLY.COM 

Phone: (937)258-0608 or 1-888-308-6308 

QUALITY, AFFORDABLE BEAUTY SA- 

LON EQUIPMENT & SALON FURNI- 

TURE. CCI Beauty is your source for highquality 

and affordable beauty salon equipment 

and salon furniture. Salon Beauty Equipment 

Ordering or Information Call: 800.708.0789 

www.ccibeauty.com 

EDUCATION 

LEARN NEW TECHNIQUES 

H THROUGH DVD’S - FREE CAT- 

ALOG Hair cutting & styling, clipper & 

razor cutting, hair coloring, wedding styles 

& updo’s, makeup, facials, manicures and 

pedicures, waxing & hair removal, massage, 

and spa & body treatments. 800-414-2434 - 

www.VideoShelf.com 

MISCELLANEOUS 

WHY PAY MORE FOR PROFESSION- 

AL LIABILITY INSURANCE? $159 per 

year. Insurance available for Independent 

Contractors, Booth Renters, Cosmetologists, 

Barbers, Estheticians, Nail Technicians, 

Salon & Spa Owners, Massage Therapists, 

etc. Apply online for instant coverage! 

www.fortierinsurance.com 1-800-927-3566 

BUSINESS 

OPPORTUNITIES 

MAKE $100 PER HOUR SHARPENING 

SCISSORS AND CLIPPERS. I will beat 

anybody’s price on any equipment and 

training. (408)439-9161 

THE NEXT BIG THING FOR SA- 

LONS! Laser Hair Enhancement creates a 

whole new service category for your salon. A 

single laser can generate over $70,000 per year 

in new income for your salon. Clients visit 

your salon twice a week for their 30-minute 

laser session. Average fee for the client is $200 

to $300 per month. (8 visits per month) Call 

today for more information: (866) 646-9050 

Financing is available for qualied buyers. 

www.SalonLasers.com 

SERVICES 

MASTER SHARPENING SERVICE 

WITH JAPANESE SHARPENING 

TECHNIQUE Onsite service or by mail. 

Distributor for Hikari, Kasho, Nakahara and 

COBO. Call Alex at (503)888-3906 or email: 

alexlee@shearslogic.com 

REACH OVER 18,000 BEAUTY PRO- 

FESSIONALS IN OREGON AND 

WASHINGTON. For as little as $40/month 

you can advertise to every salon and barbershop 

in the Northwest. CHECK OUT 

OUR NEW AND IMPROVED ONLINE 

CLASSIFIEDS. Now you can place your 

classified and have it immediately show up 

online and in the next printed issue. Visit 

www.nwstylist.com for more information. 

ARE YOU LOOKING FOR LOCAL BEAUTY NEWS? 

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Seattle Salon Receives National Attention 

Lisa Power Salon has been designated as the home of the best hair 

color in Seattle by the October issue of Allure magazine. 

The magazine posted its “Best of the Best” directory that lists 

beauty’s brightest stars from Madison Avenue to Melrose Place. Lisa 

Power Salon is designated as the home of the “Best Hair Color” in 

Seattle. 

This is the second designation in two years for the team. Lisa 

Power Salon was also designated as the home of the “Best Hair 

Color” in Seattle in the 

October 2009 issue of the 

magazine. 

“It’s a tremendous 

honor to receive this 

Lisa Power 

incredible designation 

Salon has been 

twice in two years,” ex- 

designated as 

plained salon owner Lisa 

the home of the 

Power. “My team focuses 

best hair color 

in Seattle by the 

on innovative color and 

October issue of 

works to create the deep- 

Allure magazine 

est, most flattering hues 

tailored to each client, and this second designation by Allure magazine 

as the home of the best hair color is wonderful recognition of my team’s talent.” 

Lisa Power has been in the hair industry since 1986 and opened Lisa Power Salon in July 

2006. Education has always been a top priority for Power as she has spent most of her career 

training stylists and educators around the world. She spent six years as the lead educator for 

ICON International, was the creative lead at her previous salon, and was a 13-year member of 

the Sebastian Artistic Team. For more information visit www.lisapowersalon.com. 

Beau Monde Student wins Event 

Beau Monde College of Hair Design recently hosted its 

quarterly hair and fashion show. Students were given the 

chance to showcase their abilities and get real behind the 

scenes experience with a theme of Trend Vision Sebastian 

Professional. 

The winner of the event was Katie Swartout with model 

Jessica Hoesly. Her Sebastian inspired creation beat out a long 

list of other Beau Monde students. The show was 

a hit with a large crowd that came to watch. Many 

students stepped up and made this one of the 

toughest shows to judge in years. The next show 

will be on December 2, 2011. 


Katie Swartout’s winning entry 

Model: Jessica Hoesly 

On October 6, two Sebastian representatives made a surprise visit to Beau Monde 

to congratulate Katie on her win and presented her with prizes for her accomplishment. 

Beau Monde would like to congratulate Katie and her entire team for this wonderful feat. 

OCTOBER 2011 

P 14-17: NW Nailtech’s Networking Event at Camp Burton - visit 

nwnailtechs.com for details 

P 16: SalonCentric presents Undressed, Southern California, www. 

saloncentric.com 1-800-446-2597 

P 16-17: Beauty School Forum, Barristar Productions, Burbank, CA 

www.barristar.com 800 SHOW-432 

P 16-17: World’s First Comedy Hair Show, Houston, TX www. 

worldsfirstcomedyhairshow.com 

P 16-17: California Cosmetology Association’s Informational Team 

at Barristar’s Beauty School Forum, Burbank, CA www.the-cca.com 

P 16-17: International Esthetic, Cosmetics & Spa Conference, Ft. 

Lauderdale, FL http://www.iecsc.com/fl/ 

P 16-17: Professional Beauty North, Manchester Central, 

www.professionalbeauty.co.uk 

P 17: Sidlab Haircouture Show, Portland, OR www.sidlabhair.com 

P 23: Masters of Beauty with Nick Arrojo, Chicago, IL 

www.mastersofbeauty.com 

P 23-24: The International Congress of Esthetics and Spa, 

Philadelphia Convention Center, Philadelphia, PA 1-800-471-0229 

www.LNEONLINE.com 

P 23-24: Premiere Beauty Classic, Columbus, OH 

www.premiereshows.com 

P 23-24: Long Beach International Beauty Expo, Long Beach, CA 

www.international-beautyexpo.com 

P 30: Beauty School Forum, Barristar Productions, Indianapolis, IN 


NOVEMBER 2011 

P 1-6: The 8th Annual Scruples Educational Fun Cruise - Miami, 

Jamaica & Cayman Islands www.scrupleshaircare.com 

P 4-8: American Assoc. of Cosmetology Schools Annual Convention, 

Phoenix, AZ www.beautyschools.org 

P 5-7: San Juan Beauty Show, San Juan, Puerto Rico www. 

sanjuanbeau tyshow.net 

P 6-7: BSG Cosmoprof Beauty presents Beaute Craft Evolve, Mt. 

Pleasant, MI www.cosmoprofbeauty.com 

P 6-8: NYC Photo Shoot Workshop - 631-591-1079 for more info 

dina@mackinder.com 

P 7-10: ISPA Conference & Expo, Las Vegas, NV 

www.experienceispa.com 

OCTOBER 2011 

P 16: Salon Services presents Eufora Men’s Cutting, Spokane, WA 

www.salonservicesnw.com 

P 17: TresJolie presents Level I Hands-on, All Hair Extensions Techniques 

NEW! - Portland, OR www.extenisons4hair.net. (503)453.3259 

P 17: Salon Services presents Eufora Men’s Cutting, Renton, WA; 

Youngblood Bridal, Portland, OR www.salonservicesnw.com 

P 31: Maly’s presents Matrix C.R.A.F.T. Red Experience, Medford, 

OR www.malys.com 

P 17: Exclusive Salon Products proudly presents Redken Color 

Connection, Medford, OR 877-377-5386 www.exclusivesalonproducts.com 

P 17: Salon Centric presents Redken Color Collection, Clackamas ; 

Framesi HPAS – Reds, Medford; L’Oreal INOA Demo and Certification, 

Salem www.saloncentric.com 800.446.2597 

P 17: Salon Centric presents Bio Ionic Kera Smooth Demo, Kennewick; 

Redken Foil Placement – Demo, Tukwila; Bio Ionic Kera Smooth 

Anti Frizz – Demo, Vancouver www.saloncentric.com 800.446.2597 

P 17-18: Salon Services presents Dermalogica Live, Renton, WA 

www.salonservicesnw.com 

P 23-25: Salon Services presents Davines Color Correction 

Workshop, Renton, WA www.salonservicesnw.com 

P 24: Salon Services presents Social Media Marketing, Eugene, 

OR www.salonservicesnw.com 

P 31: Maly’s presents Matrix C.R.A.F.T. Cut & Color Inspiration, 

Clackamas, OR www.malys.com 

P 24: Salon Services presents Gelish Education, Portland, OR & 

Beaverton, OR www.salonservicesnw.com 

P 24: Exclusive Salon Products proudly presents Affinage Colour 

Rehab, Mukilteo, WA/ Soujurn Cutting, Portland, OR - 877-377- 

5386 www.exclusivesalonproducts.com 

P 24: Salon Centric presents Matrix C.R.A.F.T. Cut & Color Inspiration, 

Clackamas; Sexy Hair Rock Your Up-Style – Demo and Hands- 

On, Medford; Sexy Hair Tame Your Mane, Portland; Framesi Italian 

Style Look & Learn, Portland www.saloncentric.com 800.446.2597 

P 13-14: Pureology Signature Event, Dallas, TX www.pureology.com 

P 20: Beauty School Forum, Barristar Productions, San Jose, CA 


P 20: California Cosmetology Association’s Informational Team at 

Barristar’s Beauty School Forum, San Jose, CA www.the-cca.com 

DECEMBER 2011 

P 4-6: ECRM-EPPS Global Health & Beauty Care Expo, Orlando, 

FL www.ecrm-epps.com 

JANUARY 2012 

P 8-10: Beauty Expo USA, Las Vegas www.beautyexpousa.com 

P 22: Masters of Beauty with Nick Arrojo, Phoenix, AZ www. 

mastersofbeauty.com 

P 23-23: Escape To Spa Marketplace In Hawaii - Second Annual 

Spa Event For Salon and Spa Owners, Managers & Professionals, 

Honolulu, HI www.the-spamarketplace.com 

P 28-30: Long Beach International Salon & Spa Expo, Long Beach 

Convention Center probeauty.org/ISSE 

MARCH 2012 

P 3-5: America’s Beauty Show, Chicago, IL 800.883.7808 

www.americasbeautyshow.com 

P 4-5: The Intl Congress of Esthetics and Spa, Miami, FL 1-800- 

471-0229 www.LNEONLINE.com 

P 4-5: Prof. Beauty London, www.professionalbeauty.co.uk/london 

P 4-5: European Spa Conv. London, www.professionalbeauty.co.uk 

P 9-12: Cosmoprof Bologna, Italy www.cosmoprof.com 

P 11-12: ABA Canada, Montreal, Quebec www.abacanada.com 

P 11-13: IBS New York, Jacob Javits Center www.ibsnewyork.com 

P 11-13: International Esthetics, Cosmetics and Spa Conference 

IECSC New York, www.iecsc.com 

P 18-19: Spectrum International Beauty Expo, Los Angeles, CA 

(310) 680-7367 http://sibe.us 

APRIL 2012 

P 1-2: ABA Canada, Toronto www.abacanada.com 

P 14-15: Peel’s Spring Show, Council Bluffs, IA www.peels.com 

P 15-16: ABA Canada, Vancouver www.abacanada.com 

P 15-17: International SalonSpa Business Network ISBN 2012 

Conference, Rancho Palos Verdes, CA , www.salonspanetwork.org/ 

P 22: Masters of Beauty with Nick Arrojo, Louisville, KY 

P 24: Salon Centric presents Sexy Hair Curls Under Control, 

Puyallup ; Framesi Italian Style Look & Learn, Redmond ; Bio Ionic 

Kera Smooth Anti Frizz, Silverdale ;Redken Color Collection, Tacoma ; 

Matrix C.R.A.F.T. Cut & Color Inspiration , Tukwila www.saloncentric. 

com 800.446.2597 

P 25: Novella’s Beauty Supply presents Design Essentials Product 

Knowledge Class, Seattle, WA (971) 404-4314 novellasbeauty@ 

yahoo.com 

P 31: Salon Centric presents Matrix C.R.A.F.T. Red Experience, 

Medford www.saloncentric.com 800.446.2597 

P 31: Exclusive Salon Products proudly presents Keratin Complex, 

Portland, OR - 877-377-5386 www.exclusivesalonproducts.com 

P 31: Salon Centric presents Pravana Vivids & Blonde Ambitions, 

Kennewick ; Bio Ionic Kera Smooth Anti Frizz, Redmond ; L’Oreal 

Creative Highlighting Techniques, Tukwila ; L’Oreal HiDefinition 

– Reds, Tukwila ; Matrix C.R.A.F.T. Red Experience, Yakima www. 

saloncentric.com 800.446.2597 

NOVEMBER 2011 

P 1: Salon Services presents Great Skin with Face Mapping, 

Spokane, WA www.salonservicesnw.com 

P 07: Salon Centric presents L’Oreal HiDefinition – Blondes, 

Clackamas; L’Oreal Creative Highlighting Techniques, Clackamas; 

Framesi HPAS - Blonding & Color Correction, Medford; Framesi 

HPAS - Blonding & Color Correction, Portland www.saloncentric. 

com 800.446.2597 

P 7: TresJolie presents Level II Hands On Model Three Methods 

of Application NEW! - Portland, OR www.extenisons4hair.net. 

(503)453.3259 

P 7: Salon Services presents Great Skin with Face Mapping, 

Renton, WA www.salonservicesnw.com 

P 9: Salon Services presents Skin Exfoliation and Resurfacing 

Techniques, Renton, WA www.salonservicesnw.com 

P 14 Exclusive Salon Products proudly presents Keratin Complex, 

Portland, OR - 877-377-5386 www.exclusivesalonproducts.com 

Educational events are listed free as space allows. To have your event listed, please email 

to lisa@stylistnewspapers.com or mail to Stylist Newspapers, 1750 SW Skyline Blvd. #24, 

Portland, OR 97221. For more information call (503) 297-7010 x204.

1. AERO Whipped Gel Styling Foam 

WHAT’S NEW IN THE MARKET 

New from TRI Professional Haircare Products, AERO Whipped Gel Styling Foam will give any hair 

type a full-bodied texture. It will not weigh down even the finest hair. Whether you want voluminous 

waves or to add some body and a healthy shine to straight flat hair, AERO Whipped Gel Styling Foam is 

the product that will help you achieve the look you desire. Its heat activated technology infuses the hair 

with keratin protein while protecting the hair from heat styling damage. As with every other product in 

the AERO Styling Product line, it will never leave your hair feeling stiff or sticky. Even when it is applied 

generously the hair remains feeling clean. 

AERO Styling Products were developed for and are used, respected and valued by the most skilled 

professional hair stylists in the world. AERO puts the ease and convenience of a full line of styling and 

finishing products at your fingertips. The light weight, micro spray insures a neat and clean application 

every time. For more information visit www.trihaircare.com or call 866-644-7373. 

2. The Latest Advances in Lighteners 

EcoColors Rosemary Lightener contains rosemary leaf oil to condition the hair. Its gentle formula is 

dust free and does not contain gluten, sulfites, parabens or Ethanolamine. 

EcoColors Hair Color was created by Master Hair Colorist Lisa Saul in 1991 with more than twenty 

five years experience in the salon industry. Designed for hair stylists, with nontoxic in mind and the 

addition of the highest quality natural and organic ingredients, enriched with natural antioxidants, vitamin 

E, vitamin C, nettles, rosemary, flower essence, grapefruit seed extract, EcoColors has been consistently 

surpassing its competitors in performance and quality. 

For more information visit www.ecocolors.net or call 1.877.852.4515. 

3. Ensure Cleanliness and Sterility with Lucasol 

Lucas Products has an EPA approved hospital grade disinfectant cleaner for salons and spas to disinfect 

and sanitize manicure implements, shears, brushes, combs, pedicure spa’s, massage tables, tanning goggles, 

and much more. When mixed to 700 ppm it has the highest available germ-killing power in the industry 

and the lowest cost per use. 

Lucasol kills disease-causing single cell organisms including staph, strep, hepatitis-B, hepatitis-C, herpes 

and HIV in just 60 seconds. Lucasol helps stop the spread of contagious diseases. It is dye and perfume 

free which minimizes any possible allergic reaction to customers and employees. 

Lucas also has a Salon Professional Lucasol Hand Sanitizer that kills 99.999% of all common germs 

and bacteria in 15 seconds. It contains Aloe Vera for moisturizing leaving hands soft and smooth without 

that dry sticky feeling. 

For more information visit www.lucasproducts.com or email Melissa@lucasproducts.com. 

4. Insect Repellent Hair Products for Children and Adults 

Hair Color Research Group Inc., producer of La-Brasiliana Keratin Treatment with Collagen hair 

products, introduces LICE REPEL, a line of clinically proven lice repellents. Formulated from natural 

herbs and oils they provide effective, maximum protection against lice, nits and other insects from the hair 

and scalp. 

The five (5) LICE REPEL products are (1) a weightless, non-sticky Repellent Spray, (2) a Leave-In- 

Conditioner infused with vitamin and minerals, (3) a non-toxic, pesticide-free Mousse, (4) a first-step, 

deep-cleaning Shampoo and (5) a rich and creamy Conditioner. 

Each item is enriched with Keratin and Collagen in addition to selected blends of oils and herbs, is safe 

for everyday use for children and adults and is available in 8oz bottles. 

For more information contact La-Brasiliana at 800-519-2309 or visit www.la-brasiliana.com 

5. SalonShots Creates Before /After Pictures for Clients 

SalonShots is the easiest way for salon owners and hair stylists to attract and get new customers. Using 

the popularity of Facebook and the power of before and after photos, SalonShots makes getting new 

customers as easy as taking a before and after picture and sending an email. 

SalonShots is a $1.99 iPhone, iPod, and iPad App that allows you to easily snap “before and after” 

photos of customers and then email a link to the photo. When a customer clicks the link, they will be 

transferred to your free profile page at salonshots.com where they can view their Before & After picture. 

While on your profile page, customers can easily share or repost their Before & After photo to their 

Facebook wall for friends to view and comment. Your profile is designed as a call-to-action for friends to 

schedule an appointment, thus helping you use Before & After photos to help build your business. 

The free profile you receive is automatically created when you download the app and create your 

account. To download the SalonShots App for $1.99, please visit the App Store or iTunes and search for 

SalonShots. You may also visit salonshots.com to learn more. 

Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind 

at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. 

1 

4 

100% VEGAN • BOTANICALLY BASED • PARABEN FREE • SULFATE FREE 

A Complete Hair Care Line 

for Salon Use, Since 1986. 

To Find a Salon Near You, Please Visit: 

3 

2 

The New Generation 

of Healthy Hair Smoothing 

For information and classes, contact: 

Zerran International 

Natural Hair Care Products 

(800) 626-1921 

info@zerran.com 

5 

• No formaldehyde, period 

• Dermatologically tested 

• No gloves needed 

• No chemical or health worries 

• Sleek shine without compromise 

• Banish frizz for 2-4 months 

• Easy, hassle-free styling in half the time 

• Softens or eliminates curl 

• No irritating fumes or odors 

Before After 

WWW.ZERRAN.COM 

NORTHWEST STYLIST & SALON | OCTOBER 2011 | 19 

Before 

After

Body Wrap 

Treatments 

for o 

Fibromyalgia 

Clients 

Body Wrap with 

Aloe & Herbs 

Add New 

Treatments to bring 

in New Clients 

No Shower Needed 

Made in the Pacific Northwest USA 

800-221-9727 

503-666-9661 

Toxin-Cleanse 

Clean & Easy 

Heat Therapy - No Compression 

Solution Cost Less Than $6 

Wrap 2-3 clients Every 2 Hours 

Drop 4-15” Inches Each Wrap 

Video Clips Online Shop Online 

Creative 

Facial Products 

Cleansers Toners 

Moisturizers Enzyme Masks 

Fruit Masks Garden Masks 

Protein Masks 

Lots of recipes to use! 

U-Mix-It-Fresh 

Pretty Feet!! 

Aloe Foot & Callus Rub 

Cuticle Aid 

Aloe Comfrey Gel 

Nickel-Plated Foot File 

Aloe Heat Crème 

Call About 

Our Class on 

October 24 

#1 After Waxing Gel 

Aloe Comfrey Gel 

Apply after wax treatment 

Client applies twice daily for 

5 days - No ingrown hairs. 

Aloe Vera Company, LLC 

Portland, Oregon USA 

www.set-n-me-free.com

October - Stylist and Salon Newspapers

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