Untitled

`ze koka­kola kompanis~
prezidentisTvis gagzavnili
werili
The letter sent to the
President of
“The Coca-Cola company”
sapasuxo werili `ze kokakola
kompanisgan~
The answer received from
“The Coca-Cola company”
roca sabWoTa kavSiri daiSala da qarxana arCevanis
winaSe dadga _ „pepsi“ Tu „koka­kola“, Temur
Wyoniam „koka­kola“ airCia da Tavisi arCevanis
gansaxorcieleblad „ze koka­kola kompanisgan“
nebarTva iTxova.
rodesac 1992 wels muxtar kenti qarTvelebTan
mosalaparakeblad Camovida, pirvel rigSi
mosamzadebeli samuSaoebis Catareba moiTxova.
mogvianebiT gairkva, rom is qarTvelebis iniciativas
uimedod Sehyurebda. egona, rom procesi
minimum 3 weliwads gaiweleboda da mainc
verafers moaxerxebdnen. Tumca, yvela samuSao
7­8 TveSi dasrulda, ramac amerikelebis ndoba
gamoiwvia. amis Semdeg, korporaciam saqarTvelo­
Si eqspertebi gamoagzavna, qarTveli teqnologebis
nawili ki amerikaSi miiwvies treningebze.
1993 wlis 30 ivniss wereTlis gamzirze sazeimod
gaixsna „koka­kola boTlers jorjias“ qarxana.
gaxsnas korporaciis xelmZRvanelebi eswrebodnen
da dasavluri media saSualebebi
aSuqebdnen. es mniSvnelovani movlena iyo, radgan
yofili sabWoTa kavSiris respublikebidan,
swored, saqarTvelo iyo pirveli, sadac cnobilma
amerikulma brendma Tavisi produqtis warmoeba
sasaqonlo niSani ­ brendi
tradEmark – Brand
ration arrived in Georgia for the game of a Brazilian youth
team that Tbilisi was hosting. This is when they first had
an idea of bottling the famous American soft-drink in a
Soviet lemonade factory. The factory was already bottling
Pepsi at that time. However, the rival companies did
not care much about the competition and marketing in a
Soviet republic.
Following the collapse of the Soviet Union, the factory
had to choose between Pepsi and Coca-Cola. Temur
Chkonia chose Coca-Cola and to realize his choice he decided
to ask for permission from The Coca-Cola Company.
When Muhtar Kent arrived in Georgia in 1992 to negotiate
with Georgians, the first thing that he demanded
was preparatory works. Later it turned out that he wasn’t
very hopeful about the initiative of Georgians, thinking
that it would take them at least 3 years to complete the
preparatory works but Georgians proved him wrong after
they were able to finish the works in 7-8 months. Americans
preceded by sending experts to Georgia and inviting
Georgian technologists to the US for trainings.
The opening ceremony of the Coca-Cola Bottlers
Georgia factory at Tsereteli Avenue in Tbilisi was held on
June 30, 1993. The ceremony was attended by officials of
the Corporation and covered by Western media. It was an
important event, since Georgia was the first former Soviet
Republic where a well-known American brand launched
its production. It was followed by opening of Coca-Cola
factories in Russia, Azerbaijan and Kazakhstan. Today
The Coca-Cola Company prides itself in opening a factory
under extremely difficult circumstances in Georgia.
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