Unicorn Theatre 10-11 Annual Report

unicorntheatre.org

Unicorn Theatre 10-11 Annual Report

BOLDNEWPLAYS

Annual Report

2010-2011

3828 MAIN STREET | KANSAS CITY, MO 64111 | 816-531-7529 | WWW.UNICORNTHEATRE.ORG


FRom PRoducing ARtistic diRectoR

cynthiA Levin

2010-2011 AnnuAl RepoRt

At the Unicorn we produce the hottest new plays being written. We take a

chance on new playwrights and give opportunities to young, emerging artists.

We believe in what we do and feel passionately about the work that is created

here.

To date, we have produced 282 plays, including 54 world premieres,

11 Pulitzer Prize winners and 14 Tony award winners.

In the last 10 years, over ¼ million people have seen a Unicorn play.

We only produce plays that have never been done professionally in Kansas

City or anywhere in the Midwest or anywhere at all. Usually we are the first

theatre to receive permission to do a new play after the New York production.

We believe in taking risks - that means choosing plays that bring new

perspectives about different races or cultures or philosophies in an attempt

to learn something we might not have known about before we walked into the

theatre. We follow our mission to “enhance the cultural life of Kansas City by

producing professional, thought provoking theatre, which inspires emotional

response and stimulates discussion”. I constantly search for stories that

will give you something to talk about on the way home or entice you to stay

afterwards for one of our many talk backs with the actors and directors. And,

attending one of our In-Progress New Play Readings might just give you first

glance at the next great play.

We collaborate with two great organizations each year: Kansas City Actors

Theatre and UMKC Theatre. This way, we combine the best professional

artists with the brilliant young minds of tomorrow for an experience that

transcends an ordinary event.

If you want to see your dollars at work exploring current issues and providing

great opportunities for local artists, you have come to the right place.

Cynthia Levin

Producing Artistic Director

“The handsomely mounted Unicorn Theatre production,

sharply directed by Missy Koonce, showcases excellent

performances from a first-rate musical-theater cast.”

Robert Trussell, Kansas City Star review of

[title of show]


About the unicoRn

mission stAtement

The Unicorn Theatre exists to enhance the cultural life of Kansas City by producing

professional, thought-provoking theatre which inspires emotional response and

stimulates discussion.

About us

Always home to Kansas City’s BOLDNEWPLAYS, the

Unicorn was founded in 1974 as Theatre Workshop

in an old warehouse in the historic River Market area.

After a stop at the old Norman Elementary School and

a name change in 1981, Unicorn Theatre found its

current home in a transformed garage at 3828 Main

Street in 1986. Since then, we have expanded twice,

including the opening of our 120-seat Jerome Stage in

2008 to compliment our 152-seat Main Stage.

Through our 37 seasons, we have produced more than

280 plays, 20 percent of them world premieres. Our

role in the Kansas City arts community is to produce

high-quality, challenging theatre and musicals that

have never before been seen professionally in the

area. We have been very fortunate to bring major

award-winning works to Kansas City for the first time,

including Glengarry Glen Ross, Angels in America,

Proof, I Am My Own Wife, and many other Tony and

Pulitzer Prize winning plays. With our broad corporate,

foundation and individual support coming from all areas

of the nation, Unicorn Theatre remains committed to

our mission and strives to remain innovative in our work,

both on and off the stage.

AFFiLiAtions

Unicorn Theatre is affiliated with Actors’ Equity

Association; Theatre Communications Group, Inc; The

National New Play Network; Missouri Citizens for the

Arts; Arts Council of Metropolitan Kansas City; The

Downtown Council; MainCor; Main Street Development

Corporation; The Council on Philanthropy; Urban Core

Group and the Convention and Visitors Bureau.

cuRRent stAFF membeRs

Cynthia Levin, Producing Artistic Director

Jason Kralicek, Managing Director

Justin M. Shaw, Marketing Director

Mary Brown, Grant Writer

Gayle L. Hutchens, Special Events Manager

Glenn Lewis, Technical Director

Lindsey King, Patron Service Manager

Jessie Caliman, Production Manager

Jinni Pike & Tanya Brown, Stage Managers

2010-2011 AnnuAl RepoRt

tony AwARd winneRs thAt RegionALLy

PRemieRed At unicoRn theAtRe

1984 The Real Thing

1992 Falsettoland

1993 Angels in America: Millennium Approaches

1994 Angels in America: Perestroika

1989 The Heidi Chronicles

1995 Love! Valour! Compassion!

1998 Art

1999 Side Man

2001 Proof

2002 The Goat or, Who is Sylvia?

2003 Take Me Out

2004 I Am My Own Wife

2009 God of Carnage

2010 Red

PuLitzeR PRize winneRs thAt RegionALLy

PRemieRed At unicoRn theAtRe

1983 ‘Night Mother

1984 Glengarry Glen Ross

1989 The Heidi Chronicles

1993 Angels in America: Millennium Approaches

1998 How I Learned to Drive

1999 Wit

2001 Proof

2002 Topdog/Underdog

2004 I Am My Own Wife

2007 Rabbit Hole

2009 Ruined

“If ‘The Seafarer’ is a

reliable indication of what

happens when the Unicorn

and KCAT join forces, one

can only hope that it’s

the beginning of a long

association.”

Russ Simmons, Sun

Publications review of

The Seafarer


FRom the boARd PResident

gARy heisseReR, Ph.d.

As I look back on the past year, I am

so proud of what the Unicorn has

accomplished. Extraordinary productions

such as Ruined, In the Next Room or

the vibrator play, Distracted and The

Seafarer played to critical acclaim. In a

difficult economic climate, we increased

ticket sales twenty percent and extended

the runs of two of our shows, A Very

Joan Crawford Christmas and Two Jews

Walk into a War...

This also was a year in which we tried

even harder to bring you behind the

scenes at the Unicorn. We began our

Peek at the Play series, where all our

patrons were invited to watch a rehearsal,

see the director in action, and learn a

little more about us and how we create theatrical life from the written script.

We were honored to bring Jason Loewith, Executive Director of the National

New Playwright Network, to speak with us about the challenges and the

opportunities that theatres like the Unicorn face across the country. We

had another wonderful gala (Unicornicopia) and several great Spring for the

Unicorn events. Our new online giving campaign made it even easier for you

to provide the support we need to survive and thrive.

In spite of all our successes, this was a year that once again presented the

theatre with serious financial challenges. The reality is that this is the “new

normal” for theatres like the Unicorn. Nonetheless, we are committed to

addressing these challenges with energy, creativity and perseverance.

It is privilege to serve on the Unicorn board and to promote a theatre that so

consistently provokes us, challenges us, and entertains us. For 37 years, the

Unicorn has steadfastly produced plays that present our human condition

with passion, humor, intelligence and artistry.

We look forward to the future as we celebrate our past. On behalf of the

entire board, thank you for your ongoing support. We are so grateful for it.

Kind regards and best wishes for the New Year,

Gary Heisserer, Ph.D.

President, Board of Directors

Unicorn Theatre once again

provides a thought provoking can’t

miss play this season.”

KansasCityScoop.com review of

Distracted

2010-2011 AnnuAl RepoRt

cuRRent

boARd oF diRectoRs

Gary Heisserer, Ph.D

President

William Allen

Vice-President

Sally Selby

Treasurer

Otis H. Cowan

Assistant Treasurer

Tim Degnan

Co-Vice President for Development

Doug Rushing, Ph.D.

Co-Vice President for Development

Shari L. Wilson

Vice President for Board Development

Molly Droge

John Escalada

Siobhan Lesley

Cynthia Levin

Melissa McCray

Paul Montiel

Anastasia Rock

Yve Rojas

Diane Teal

James W. Weitzel

Kim Wingate


mAJoR giFts And gRAnts

37th season donors (above $500)

PRoduceR

($10,000 and above)

American century investments

curry Family Foundation

Francis Family Foundation

hall Family Foundation

hallmark corporate Foundation

norge w. Jerome

missouri Arts council

muriel mcbrien Kauffman Foundation

Richard J. stern Foundation for the Arts

the sosland Foundation

LeAding RoLe

($1,000 to $2,499)

william and mary Ann Allen

Andrew Atterbury and gwen Prentice

gail clair

vincent clark

otis h. cowan and Ryan gallo

timothy degnan and J.h. birmingham, Jr.

molly and michael droge

Jean e. dunlap

Kimber eubanks

gary heisserer and Karla Fennick

Paul Fingerish

barbara and Peter gattermeir

Jack and Karen holland

michelle Keller

Linda Kornitzer

bob and siobhan Lesley

marsha morgan

Linda moore

mario moscaritolo

doug and Janette Rushing

t.J. and willard snyder

diane teal

sarah and James weitzel

2010-2011 AnnuAl RepoRt

diRectoR

($2,500 to $9,999)

Arts council of metropolitan Kansas city

the breidenthal-snyder Foundation

herb and bonnie buchbinder

donor Advisory Fund

david woods Kemper Foundation

the h & R block Foundation

Lathrop & gage

new theatre Restaurant

oppenstein brothers Foundation

dean and danielle Rodenbough

sally and Jason selby

Fred and Julie thatcher

torosian Foundation

suPPoRting RoLe

($500 to $999)

millard Aldridge

Keith Anderson

Jennifer Ashby and Richard gibson

gloria bandstra

gretchen blythe and Philip minix

Lee bonjwing

micheline and Phil burger

dr. Robert claassen

dr. Fred Fowler

david J. hamam

Ken hanaway

Amy and Jay highfill

Leslie and mark huffhines

Robert and yvonne Jameson

Kansas city Life insurance company

Pam and william Kanter

ellen Karp

betsy Keleher

Pat meads

steve metzler and brian williams

Rodney Parks

thomas smallridge

Jarene stanford

susan whiteaker

Kimberley and tim wingate

“It goes without saying that (Ron) Megee is a genius impersonator,

and his infinite variation of close-up-ready poses, double takes and

twitches provide the majority of the show’s laughs.”

Grace Suh, Pitch review of A Very Joan Crawford Christmas


stAtement oF Activities

2010-2011 AnnuAl RepoRt

Revenues 2008/2009 2009/2010 2010/2011

earned Revenues

Admissions $396,357.00 $271,218.00 $331,561

Other Earned $38,391.00 $42,573.00 $83,299

total earned Revenues $434,748.00 $313,791.00 $414,860

contributed Revenues

Government Grants $41,903.00 $72,373.00 $32,173

Foundation/Corporate $285,571.00 $251,437.00 $176,515

Donations and Events $120,217 $117,723.00 $100,978

total contributed Revenues $447,691.00 $441,533.00 $309,666

total Revenues $882,439 $755,324 $724,526

expenses

Production expenses

Salaries and Benefits $303,355.00 $199,926.00 $247,686

Royalties, Production $62,270.00 $40,987.00 $45,222

Allocated to Capital $(73,916.00) $(30,000) $(27,069)

total Production expenses $291,709.00 $210,913.00 $265,839

marketing and development expenses $199,824.00 $141,238.00 $160,622

Administrative expenses

Salaries, Taxes, Benefits $248,204.00 $229,244.00 $217,106

Occupancy and Equipment $137,717.00 $141,118.00 $150,434

Supplies, Bank, Other Fees $73,078.00 $64,126.00 $60,565

Allocated to Capital $(88,725.00) $(78,526.00) $(50,209)

total Administrative expenses $370,274.00 $355,962.00 $377,896

total operating expenses $861,807.00 $708,203.00 $804,357

earned to contributed Revenue 0.97 to 1 0.71 to 1 1.34 to 1

net operation Ratio 1.02 to 1 1.06 to 1 .90 to 1

“’In The Next Room’ is a beautiful production for both its exquisite

aesthetic accomplishments but also for its flawless depiction of just how

far we’ve come as a society and yet how we’ve still so much to learn.”

Jen Harris, The Vignette review of

In The Next Room or the vibrator play


AttendAnce, ticKet sALes

And subscRiPtions

“You could certainly make the

case that watching Robert

Elliott and Jim Korinke go toeto-toe

for two hours is its own

reward. But their impressive

work serves a unique play

receiving its Kansas City

premiere.” Robert Trussell,

The Kansas City Star review

of Two Jews Walk Into A

War…

2010-2011 AnnuAl RepoRt

Revenues 2008/2009 2009/2010 2010/2011

Number of Shows 8 6 7

Total Capacity 31,500 22,324 18,264

Total Attendance 19,959 13,320 14,605

Average Ticket Price $18.56 $18.22 $21.40

New Subscriptions 476 364 354

Total Subscriptions 1,570 1,332 1,184

Renewal Rate 76.04% 61.66% 62.31%

Percent of Capacity 63% 60% 80%

2010/2011 season individual subscribers total capacity % capacity

[title of show] (RP) 1,017 886 1,903 3,496 54%

The Seafarer (RP) 1,191 819 2,010 2,040 99%

Distracted (RP) 911 882 1,793 2,584 69%

A Very Joan Crawford

Christmas (WP)

2,768 n/a 2,768 2,880 96%

In The Next Room or the

vibrator play (RP)

1,119 987 2,106 2,432 87%

Two Jews Walk Into A War...

(RP)

1,023 971 1,994 2,400 83%

Ruined (RP) 1,057 974 2,031 2,432 84%

WP=World Premiere

RP=Regional Premiere

three year Attendance subscribers

Renewal

Rate capacity % capacity

Average 15,962 1,362 66.67% 23,982 68%

“There are many

reasons to see this

show – as a riveting

story, a primer on

real current events,

and a collection

of powerhouse

performances. Pick

your reason, and then

go.” Paul Donovan,

Camp review of

Ruined


histoRy oF PLAys 1974 - 2011

CHILDREN’S CHRISTMAS STORY BOOK • ADAPTATION • PHASES OF THE MOON • A NIGHT WITH VINCENT

DOWLING • THREE ONE-ACTS: ON THE HARMFULNESS OF SMOKING TOBACCO, THE ANNIVERSARY, THE BEAR

• MUSE OF FIRE • MENDACITY • HOW TO TALK TO A DRAGON • VAUDEVILLE ‘75 • THE MAIDS • TENN • CAGES

• CRYSTAL AND SCARLET • the oPeRAtion • VAUDEVILLE ’76 • LA RONDE • SPRING STORY BOOK • ROMEO

AND JULIET • CHARLOTTES WEB • oPening the windows • chAPeL • sPeAK to me soFtLy…LiKe the

RAin • A BREEZE FROM THE GULF • DR. FAUSTUS LIGHTS THE LIGHTS • genesis, etc • ARTIST DESCENDING

A STAIRCASE • HOT L BALTIMORE • EVERYTHING IN THE GARDEN • TRANSFORMATIONS • MADWOMAN OF

CHAILLOT • A DOLL’S HOUSE • HEIDI • A WILDE NIGHT WITH VINCENT DOWLING • KING JOHN • the swAn’s

KiLLeRs • LIVE AND IN COLOR • IN CELEBRATION • WHEN YOU COMIN’ BACK RED RYDER • AN EVENING WITH

PINTER • deAd connections • MARAT/SADE • 70 GIRLS 70 • LITTLE WOMEN • LAugh • BLITHE SPIRIT • BALLAD

OF THE SAD CAFÉ • LOOT • A THOUSAND CLOWNS • IN THE BOOM BOOM ROOM • THE CHILDREN’S HOUR

• OLIVER TWIST • CAMINO REAL • onLy humAn • THE CREATION OF THE WORLD AND OTHER BUSINESS •

hAnged in theiR own FAmiLy tRee • the King oF LemonAde • UNCOMMON WOMEN AND OTHERS •

NIGHT WATCH • ROBIN GOODFELLOW • cALLing it oFF • THE MOUND BUILDERS • monsteRs • TREVOR •

mount uP with wings LiKe AngeLs • AMERICAN BUFFALO • PRomise • PRISON GAMES • RoAd movie

• tAP dAncing AcRoss the univeRse • GETTING OUT • LETTERS HOME • 5 TH OF JULY • A LESSON FROM

ALOES • LiKe wAteR oFF A whALes bAcK • GEMINI • BENT • secRet • Kid PuRPLe • TALKING WITH… • TRUE

WEST • SUMMER ONE ACTS • P.S. YOUR CAT IS DEAD • BENT / TALKING WITH… • the bonne chAnce moteL •

FOOL FOR LOVE • WIN / LOSE / DRAW • bAngs And whimPeRs • SUMMER ONE ACTS • EXTREMITIES • ‘NIGHT

MOTHER • ANGELS FALL • neveR sAy die • PAINTING CHURCHES • shuFFLe oFF this moRtAL buFFALo

• STILL LIFE • heARtLAnd • QUILTERS • eXPiRing minds wAnt to Know… • ORPHANS • AS IS • the LAst

good moment oF LiLLy bAKeR • AUNT DAN AND LEMON • doin’ the ReALity RAg • GLENGARRY GLEN

ROSS • THE KISS OF THE SPIDERWOMAN • EXPIRING MINDS WANT TO KNOW… • JuLius And etheL • JITTERS

• THE REAL THING • THE DINING ROOM • HUNTING COCKROACHES • TALK RADIO • CATS PAW • THE ROCKY

HORROR SHOW • veteRAns dAy • ON THE VERGE • THE ILLUMINATI • WOMAN IN MIND • BURN THIS • SAVAGE

IN LIMBO • EXPIRING MINDS WANT TO KNOW... • ten beLow • BEIRUT • BREAKING THE CODE • THE ROCKY

HORROR SHOW • WAITING FOR GODOT • FRANKIE AND JOHNNY IN THE CLAIRE DE LUNE • Living in eXiLe •

ELEEMOSYNARY • RECKLESS • SPEED THE PLOW • CLOSER THAN EVER • THE LISBON TRAVIATA • the ivoRy

ALPhAbet • EASTERN STANDARD • TWO ROOMS • VITAL SIGNS • GROTTESCO SHORTS • FALSETTOLAND •

chAngin’ LAnes • THE SWAN • Five in the KiLLing zone • DAYTRIPS • LIPS TOGETHER, TEETH APART •

THE HEIDI CHRONICLES • MARVINS ROOM • MAD FOREST • QUILTERS • thAnAtos • SIGHT UNSEEN • THE

BALTIMORE WALTZ • KEELY AND DU • A PERFECT GANESH • PATIENT A • AND THE WORLD GOES ROUND •

betRAyAL oF the bLAcK Jesus • UNIDENTIFIED HUMAN REMAINS… • RED SCARE ON SUNSET • JAcK And

JiLL • THE SISTERS ROSENSWEIG • ARms And Legs • RUTHLESS • innocent thoughts • SUBURBIA • JAR

THE FLOOR • ANGELS IN AMERICA: MILLENNIUM APPROACHES • ANGELS IN AMERICA: PERESTROIKA • At the

Feet oF doves • ALL IN THE TIMING • FLYIN’ WEST • LOVE! VALOUR! COMPASSION! • meRcy KiLLing • SYLVIA •

QUILLS • MOLLY SWEENEY • THE SALVATION OF IGGY SCROOGE • BLUES FOR AN ALABAMA SKY • THE WAITING

ROOM • zone 3 • AMERICAN DAUGHTER • HAVING OUR SAY • SKYLIGHT • AS BEES IN HONEY DROWN • MOJO •

HOW I LEARNED TO DRIVE • THE JUDAS KISS • ev’Ry time i FeeL the sPiRit • THE BEAUTY QUEEN OF LEENANE

• OLD WICKED SONGS • PRELUDE TO A KISS • THE OLD SETTLER • WIT • SIDE MAN • Light:dAmAge • HOT ‘N’

THROBBING • ‘ART’ • HEDWIG AND THE ANGRY INCH • THE SANTALAND DIARIES • sLight deFect: A deseRt

hoLidAy • CLOSER • MUD, RIVER, STONE • GENE POOL • THE LARAMIE PROJECT • BECAUSEHECAN • THE

SANTALAND DIARIES • FUDDY MEERS • IN THE BLOOD • SPINNING INTO BUTTER • PROOF • FULLY COMMITTED •

DIRTY BLONDE • THE SHAPE OF THINGS • BAT BOY: THE MUSICAL • THE SANTALAND DIARIES • Loving Lucy •

THE MEMORY OF WATER • bee-LutheR-hAtchee • BAT BOY: THE MUSICAL • LOBBY HERO • YELLOWMAN • THE

MINEOLA TWINS • how his bRide cAme to AbRAhAm • THE GOAT, OR WHO IS SYLVIA? • BLUE/ORANGE •

TAKE ME OUT • BRIGHT IDEAS • TOPDOG/UNDERDOG • CONVENIENCE • PeRmAnent coLLection • OMNIUM

GATHERUM • THE EXONERATED • BUG • I AM MY OWN WIFE • THE RETREAT FROM MOSCOW • PAINTED ALICE •

FROZEN • CROWNS • neXt oF Kin •TICK, TICK...BOOM! • THE PILLOWMAN • ORSON’S SHADOW • THE GREAT

AMERICAN TRAILER PARK MUSICAL • RABBIT HOLE • NICKEL AND DIMED • CROWNS • IRON KISSES • INTIMATE

APPAREL • LA CAGE AUX FOLLES • THE LIEUTENANT OF INISHMORE • RightneXtto me • A HOUSE WITH NO

WALLS • 9 PARTS OF DESIRE • THE LITTLE DOG LAUGHED • FAITH HEALER • WELL • RISING WATER • MAURITIUS

• SISTER MARY IGNATIUS EXPLAINS IT ALL FOR YOU • THE WOMEN OF BREWSTER PLACE • the veLvet Rut

• THE CLEAN HOUSE • BARE • SPEECH & DEBATE • MY FIRST TIME • FARRAGUT NORTH • MISS WITHERSPOON

• GREY GARDENS • gReen whALes • AND HER HAIR WENT WITH HER • [TITLE OF SHOW] • THE SEAFARER •

DISTRACTED • A veRy JoAn cRAwFoRd chRistmAs • IN THE NEXT ROOM OR THE VIBRATOR PLAY • TWO

JEWS WALK INTO A WAR... • RUINED • RED • GOD OF CARNAGE • THE SALVATION OF IGGY SCROOGE

Red indicAtes woRLd PRemieRe

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