THE CONNECT - DC Cosmetics

Dear Friends,
Welcome
2012
Happy New Year! I want to wish you all a very healthy, happy
and prosperous 2012. Welcome to the second issue of THE
CONNECT.
Over the past few years, the global economy has fluctuated
wildly. Many businesses have experienced challenges, while
others have flourished. I’m pleased to report that our industry
has succeeded, largely because of you! In 2011, nail polish
replaced lipstick as women’s favorite recession-proof luxury.
With the endless colour options nail polish presents, we saw
women of all ages becoming more adventurous in their nail
colour preferences, often opting for brighter and bolder
shades. Nail polish sales soared 54% and this growth is
expected to continue in 2012!
In the next few weeks we will be opening the JESSICA
ACADEMY, our new corporate training center that will host
classes and educational events for professionals worldwide!
We are also pleased to announce the addition of a new Los
Angeles boutique Advertising Agency to our team; they are
busy developing a new JESSICA brand campaign that will be
presented in the next issue of THE CONNECT.
Finally, we would like to thank you for your support in
joining JESSICA ® in the fight against breast cancer through
our BUCKETS OF HOPE promotion. With your purchases,
$25,000 will be donated to Bright Pink ® on behalf of our
loved ones and their families who have been affected by this
terrible disease.
With warm regards,
Jessica
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Table of Contents
FEATURED:
LATEST & GREATEST
Heavy Petal - Spring Collection
Neutrals Collection - Sneak Peek
Bridal Collection - Sneak Peek
SPOTLIGHT
GELeration - JESSICA vs. GELeration
Top 10 Must - Have Tools & Accessories
for 2012
ZenSpa Pedicure - The Sole Connection
CORPORATE
JESSICA Education - Tell-All Classes
Jessica Around the World
Corporate Artist - Kelly Baber
BEAUTY BUZZ
Newsworthy
PR
ON THE COVER:
Polish Featured: 699 Smoky Feather