Operator Strategies For Multi-Channel Gaming And ... - Casinos.ch

casinos

Operator Strategies For Multi-Channel Gaming And ... - Casinos.ch

1

Operator Strategies For Multi-Channel Gaming And Gambling

Everest Conference’s Multi-Channel Betting and Gambling Conference – Berlin, Feb 25-26, 2008

Jukka Helin

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


2

Agenda

• TeliaSonera in brief

• Revenue potential for online and mobile

gaming

• Online gaming and gambling from

operator’s view

• The convergence and multi-channel

delivery

• TeliaSonera’s gaming and gambling

services

• Summary

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


3

TeliaSonera in brief

• Merger between Telia and Sonera:

Jan 1, 2003

• Leading telecommunications group in

the Nordic and Baltic countries

• Operates under several brands , e.g.

the Telia brand in Sweden and the

Sonera brand in Finland

• Strong positions within mobile

communications in Russia, Turkey

and Eurasia

• Headquarters in Stockholm

• Revenues 91 billion SEK and 28,528

employees in 2006

TeliaSonera

(Scandinavia,

Baltics)

Fintur

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008

MCT

Turkcell

Megafon Yoigo


4

TeliaSonera’s customer base

More than

100,000,000

customers in total

Million subscriptions

89,481

60,462

29,019

102,975

71,221

31,754

June 2006 June 2007

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008

Associated

companies

Majority-owned

operations


5

Agenda

• TeliaSonera in brief

• Revenue potential for online and mobile

gaming

• Online gaming and gambling from

operator’s view

• The convergence and multi-channel

delivery

• TeliaSonera’s gaming and gambling

services

• Summary

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


6

Digital home devices in Europe on 2006-2012

100

90

80

70

60

50

40

30

20

10

0

Household penetration

PVR Game console

Portable media player Multiple PC

Home network HDTV

PC

2006 2007 2008 2009 2010 2011 2012

High penetration of PCs, game consoles, and mobile phones will drive online gaming.

Source: Jupiter Research, 2007.

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


7

Online gaming in USA on 2009

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


8

Global mobile entertainment revenues 2006-2011

Mobile gaming and gambling revenues in 2011: USD 7 billion

Source: Informa Media & Telecoms, Dec 2006.

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


9

Agenda

• TeliaSonera in brief

• Revenue potential for online and mobile

gaming

• Online gaming and gambling from

operator’s view

• The convergence and multi-channel

delivery

• TeliaSonera’s gaming and gambling

services

• Summary

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


10

TeliaSonera’s role in online gaming

• Act as a billing provider and distributor

for mobile game developers and

publishers on SurfPort mobile portal

• Offer cross-border, low-latency and

high-capasity IP network and host

online game servers for fast action

broadband game developers and

publishers

• Sell game consoles bundling them with

the broadband access

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


11

TeliaSonera’s role in online gambling

• Co-operate with national

gambling monopolies

• Mobile and IPTV are potential

channels to reach new gambling

customers

• If EU or national regulatory

issues change be ready for

emerging new business

possibilities

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


12

Suitability of mobile networks for online gaming

Network latency: round-trip time (ms)

800

700

600

500

400

300

200

100

0

700

* HSDPA is not intended for real-time services.

** In good conditions.

700

200

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008

GPRS

EDGE

W-CDMA

HSDPA*

WLAN**

For comparison:

-ADSL: 10 ms

- 100 mbps

Ethernet: 1 ms

Fast action games need round-trip time less than 10 ms.

100

10


13

Suitability of broadband networks for online gaming

• Massively multiplayer online

role-playing games

(MMORPGs), real-time

strategy, first-person shooters

(FPSs) and other fast-paced

games require high-bandwidth

and high-quality networks

• Packet loss must be


14

Agenda

• TeliaSonera in brief

• Revenue potential for online and mobile

gaming

• Online gaming and gambling from

operator’s view

• The convergence and multi-channel

delivery

• TeliaSonera’s gaming and gambling

services

• Summary

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


15

Convergence of content services

In car

entertainment

Laptop

PDA

IPTV or

media center Home PC Portable

media device

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008

Smart

phone

Convergence of content services:

Same (adapted) content is available anytime, anywhere, and for many devices.


16

Convergence of devices

Mobile

phones

Laptops

UMPCs

PDA phones

Smart phones

Optimised music phones

Portable game consoles

Wireless Internet devices

Media

phones

Computers

Audio/video streamers

Online PVRs

Media center PCs

Game consoles

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008

Consumer

electronics

WiFi is becoming a common feature in converged devices.


17

Multi-channel delivery

• Fixed/mobile convergence and

new devices drive the market to

multi-channel and multi-device

delivery

• Services should be available

anytime, anywhere and for

many terminals

Multi-channel and multi-device

delivery need adaptation

For example, a live TV and ondemand

video service

Video-on-

Demand

DVB-H

VoD

3G/HSPA

WLAN

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008

broadband

Live channels

- adaptation

- usage reporting

- DRM/AAA

- billing

-streaming

IPTV


18

Converged online gaming demo

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


19

Agenda

• TeliaSonera in brief

• Revenue potential for online and mobile

gaming

• Online gaming and gambling from

operator’s view

• The convergence and multi-channel

delivery

• TeliaSonera’s gaming and gambling

services

• Summary

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


TeliaSonera’s revenue sharing model for mobile games

20

Consumers SurfPort

mobile portal

- Traffic fee*

- Game fee**:

3 or 5 EUR

Game fee – 20%

commission for

TeliaSonera

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008

3 rd party content

partner sites

* For example, in Finland unlimited usage 0.90 EUR/hour or 14.90 EUR/month (Feb 21, 2008),

www.sonera.fi/matkapuhelin/hinnasto, all fees subject to change.

** Typical fees in Finland (Feb 21, 2008).

Content provider pays commission for the link on SurfPort’s menu and billing.


21

Mobile games on SurfPort in Finland (Feb 2008)

Driving (14)

E.g. Ghost Rider

Strategy (15)

E.g. Monopoly

Arcade (21)

E.g. Holy Wars

Action (17)

E.g. Nebula Storm

Logic (29)

E.g. WPT

Adventure (12)

E.g. Simpsons

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008

Sports (20)

E.g. FIFA 07


22

TeliaSonera as online action gaming enabler

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


23

TeliaSonera and game consoles

Operator’s

services

Operator

core

network

Internet

Mobile

access

network

Broadband

access

network

Mobile

access

network

Laptop

HP Compaq 6150b

269 SEK/month**

Telia Smart

Home Gateway

Open Internet

services Digital Home

Internet tablet

Nokia N800

183 SEK/month*

Wired/wireless

home network

Internet radio

91 SEK/month* IPTV

broadband

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008

Security cameras

122 SEK/camera/month*

mobile

Channel package Multi 0 SEK/month***

Channel package TV4 99 SEK/month

* for 18 months ** for 36 months

*** 0 SEK for 27 channels for 12 months if ordered before Jan 22, 2008; 129 SEK/month after the free period

Game console

Xbox 360

319 SEK/month*


24

Agenda

• TeliaSonera in brief

• Revenue potential for online and mobile

gaming

• Online gaming and gambling from

operator’s view

• The convergence and multi-channel

delivery

• TeliaSonera’s gaming and gambling

services

• Summary

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


25

Summary

• Mobile entertainment market grows 15-20% annually,

global mobile gaming and gambling revenues on 2011:

USD 7 billion

• Acting as enabler for game developers and publishers

provides many possibilities for operators

• TeliaSonera co-operates with national gambling

monopolies and watches for possible regulatory changes

• Convergence of content services and multi-channel

delivery is still in early stages

• 3G/HSPA mobile networks have too high latencies for

online action gaming

• TeliaSonera has a cross-border, high-bandwidth and lowlatency

network available for fast action gaming

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008


26

Multi-Channel Betting And Gambling Conference Feb 25-26, 2008

More magazines by this user
Similar magazines