Multi-Channel Betting & Gambling 2008 - Casinos.ch

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Multi-Channel Betting & Gambling 2008 - Casinos.ch

Profit from speakers

such as:

Gabriele Gresta,

Deputy Chairman,

Digital Magics Group, Italy

Yishai Habari,

Founder,

777mobile, Gibraltar

Dr. Josef Skala,

Legal Adviser,

Swiss Institute of Comparative

Law, Switzerland

Jukka Helin,

Director TV, Content and Digital

Home,

TELIASONERA, Finland

Martin Arendts,

Attorney-at-Law,

Arendts Anwälte, Germany

Eric Matsgård,

Vice President of Product &

Marketing,

Boss Media AB, Sweden

Joel Hasse Ferreira,

Member of the

European Parliament, Belgium

Gareth Wong,

Founder CEO,

CXO Network Europe,

United Kingdom

André Noël Chaker,

Director,

Veikkaus Oy, Finland

Scott M. Davies,

Director,

Million-2-1, United Kingdom

Wolfgang Schwens,

Head of Corporate Social

Responsibility,

bwin Interactive Entertainment,

Austria

Mike Davies,

Regional Marketing Director,

VeriSign EMEA, U.K

David Limacher,

Account Manager,

Quova B.V., The Netherlands

Information & Contact:


Multi-Channel Betting & Gambling 2008

Implementing winning market strategies –

Developing key partnerships

Benefit from excellent speakers and find

out how:

� The landscape of gambling & betting is changing

in Europe

� To increase customer retention with loyalty

programmes

� To use new technology to create a competitive

advantage

� To capture the lucrative market of mobile

gambling

� To build up strategic alliances and develop key

partnerships

� The convergence of content services and

multi-channel delivery will change the

entertainment market

� To overcome technical barriers and open up new

markets

� To make the most of your advertisement and

sponsorship within the legal framework

Sponsor

TWO DAY CONFERENCE

February 25 - 26, 2008

Hôtel Concorde, Berlin, Germany

Media Partners

Tel.: +49 (0)30 32 59 51 - 300 | Email: delegates@everest-conference.com

Fax: +49 (0)30 32 59 51 - 100 | Internet: www.everest-conference.com

Keynote Speakers

Joel Hasse Ferreira,

Member,

European Parliament,

Belgium

You will meet

CEOs and Directors, Heads and

Managers of:

- Gaming

- Mobile and Online Gambling

- Interactive Entertainment

- Product Development/

Management

- Business Development

- Marketing/Sales

from:

- Online gambling operators

- Lottery operators

- Mobile network operators

- Betting companies

- Casinos

- Content providers

- Media and television production

companies

Partner


8:30 Registration and coffee

9:00 Chairman’s welcome

Yishai Habari, Founder,

777mobile, United Kingdom

The landscape of betting & gambling in Europe

9:15 The future of remote gambling in Europe

� The European Commission’s investigations – what does

it mean for gambling/ betting operators?

� Consumer protection and prevention of money laundering

� The parliamentary debate

� What can you expect of the future?

Joel Hasse Ferreira, Member of the

European Parliament, Belgium

10:00 Legal framework of gambling services in the EU

� Pan-European survey and compatibility of national

gambling legislation with EC law

� Consistency and necessity of national restrictions

� European Court of Justice (ECJ) criteria to the justifi ability

and proportionality of national restriction, proportionality

test on the national level

� Restrictions set on the acceptability of justifi cations for

the maintenance of barriers

Dr. Josef Skala, Legal Adviser,

Swiss Institute of Comparative Law, Switzerland

10:45 Refreshment break

11:15 Gambling and the courts

� Case law of the European Court of Justice (ECJ) and the

EFTA Court

� ECJ, quo vadis? - new referral proceedings from

Germany, Belgium and Portugal

� Fighting prohibition orders

� Advertising and sponsorships: What is and is not legal?

� Unfair competition and trademark proceedings with

regard to gambling services

� Licence applications, based on constitutional law and EU

law

� Anti-trust proceedings against Deutscher Lotto- und

Totoblock

Martin Arendts, Attorney-at-Law,

Arendts Anwälte, Germany

12:00 Secure online authentifi cation to prevent data and

identity theft

� Protection of personal customer data and accounts

without negative effects on usability

� Effective protection against phishing and securing of

online transactions through the use of OTP (one time

password) authentication

� positive effects on brand, PR, customer loyalty and trust

� different formats of tokens (rugby token, credit card

format, SMS token, JAVA mobile Token, browser bar

token, …)

� VeriSign VIP network – the consumer can use the token

at multiple online sites improving consumer acceptance

Mike Davies, Regional Marketing Director,

VeriSign EMEA, U.K.

12:45 Lunch

Information & Contact:

Conference Day One

February 25 - 26, 2008

Hôtel Concorde, Berlin, Germany

Customer acquisition, retention & protection

14:15 Gareth Wong,

Founder CEO,

CXO Network Europe, United Kingdom

15:00 Ensuring your business is secure and responsible

� Discover why bwin has pushed social responsibility

higher up the agenda and how the role of a CSR

Manager has been vital within this

� Hear the latest developments and progress made by

Problem Gambling organisations across Europe and

evaluate the feasibility of a Europe wide CSR programme

� Listen to the key challenges facing operators and how

your business can start to implement these processes

right now

Wolfgang Schwens, Head of Corporate Social

Responsibility,

bwin Interactive Entertainment, Austria

15:45 Refreshment break

16:15 Over all status of mobile gaming today

� Is it pure gambling? Skill games? Tournament? Play for

fun? Mobile to be used as branding?

� Technology: Status, highlights, leading “players”,

marketing – how, what’s needed...on portal, off portal

� Mobile operators: What is their roll? The relationships

with the mobile operators, aggregators and what they

mean in the mobile world

� Is mobile an extension of the web or totally stand alone?

Is mobile the next big thing, or it’s just the hype?

� Outlook for 2007/2008

Yishai Habari, Founder,

777mobile, United Kingdom

17:00 End of the fi rst conference day

Partner

Per rail to the Multi-Channel Betting & Gambling 2008

conference of Everest Conference GmbH

The Deutsche Bahn AG brings you to the Multi-Channel Betting & Gambling 2008

conference fast, comfortably and conveniently.

Enjoy pleasant and relaxed travelling with special service. Travel per rail at a special

rate in fi rst or second class from a DB-station of your choice to the conference location.

� distances of up to 350 km, round trip

2nd Class 69,- €

1st Class 99,- €

� distances from 350 km, round trip

2nd Class 109,- €

1st Class 159,- €

This exclusive offer is valid on all DB trains including the ICE during the entire event

program of Everest Conference GmbH in connection with a confi rmation of registration

to an Everest Conference event until Dec 31st, 2008.

With your confi rmation of registration you will receive further details and booking

information.

Tel.: +49 (0)30 32 59 51 - 300 | Email: delegates@everest-conference.com

Fax: +49 (0)30 32 59 51 - 100 | Internet: www.everest-conference.com


8:30 Registration and coffee

9:00 Chairman’s welcome

Martin Arendts, Attorney-at-Law,

Arendts Anwälte, Germany

9:15 Mobilising for good causes

� The relevance of mobile to lottery customers

� Four factors affecting the development mobile gambling

� A review of selected mobile cases at Veikkaus Oy

André Noël Chaker, Director,

Veikkaus Oy, Finland

10:00 The next generation of mobile gambler – Creating new

products for a new market

� Cross platform ‘Gaming’

� Developing strategic partnerships

� Cross selling – soft to traditional gaming

� Entering new markets – Live interaction/Online/Tv/Radio

Scott M. Davies, Director,

Million-2-1, United Kingdom

10:45 Refreshment break

11:15 Operator strategies for multi-channel gaming and

gambling

� Analyzing online gaming and gambling business from

broadband and mobile operator‘s point of view

� Understanding how the convergence of content services

and multi-channel delivery will change the entertainment

market

� Quantifying the revenue potential of offering online and

mobile gaming services

� Case study for TeliaSonera‘s broadband and mobile

gaming services

Jukka Helin, Director TV, Content and Digital Home,

TELIASONERA, Finland

12:00 The growing impact of successful Partnerships & Poker

Networks

� General overview of the current poker market & the

upcoming trends in Europe

� The impact of (poker) networks vs stand-alone: benefi ts,

opportunities & challenges

� Illustrating a successful partnership through the case

study of Svenska Spel 2006 & Austrian Lotteries

� Challenges, opportunities and impact of WLA when

entering the poker sector

Eric Matsgård, Vice President of Product & Marketing,

Boss Media AB, Sweden

12:30 Lunch

Sponsor

Mobile gambling opportunities

Successful strategies

VeriSign Communications GmbH

Hasnerstrasse 123

1160 Wien

Austria

Tel.: +43 (0)1 595 58 05-0

Fax: +43 (0)1 595 58 05-55

E-Mail: kontakt@verisign.at

www.verisign.com

Conference Day Two

February 25 - 26, 2008

Hôtel Concorde, Berlin, Germany

14:00 IP-Geolocation for Internet Gambling/Betting

David Limacher,

Account Manager,

Quova B.V., The Netherlands

14:45 Gabriele Gresta,

Deputy Chairman,

Digital Magics Group, Italy

15:30 Refreshment break

16:00 Panel discussion: The future of Multi-Channel

gambling – what is just hype, what are the trends, what

is really important?

� Consumer patterns and preferences for remote gaming

� Technological developments – new opportunities for

growth an expansion

� Trend spotting - how to identify short and long-term

success strategies in the remote gambling market

Participants are speakers of the conference.

16:45 End of the second conference day

Media Partners

The European Gaming and Betting

Association (EGBA) was launched in

Brussels in March 2007. EGBA’s mission

is to promote fair competition for

European online gaming operators and to give European consumers the

choice to access all European licensed and regulated controlled online

gaming services that are provided lawfully in their country of origin.

www.egba.eu

Casino & Gaming International analyses

the principal developments in the gaming and

gambling markets worldwide –

historical background, evolution and

consolidation, maturing and reinvention of the

casino and gaming sector. Alongside this is the myriad expansion of online,

interactive and mobile growth providing technological drive and rapid innovation

feeding new investment and capital growth. The deepening

infusion of fi nance today from casino to online, despite legal hurdles, is

enhanced dramatically by the rapidly emerging Euro-Asian regions.

Consequently, CGI examines its implications, together with its potential

solutions. www.casinoandgaming.net

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