Surf Europe Media Kit - Mpora

12 years leading
europe’s surfing
revolution
“Surfeurope is a world class
publication. This is definitely a surf
mag that can compete against the US
and Aussie titles on a global level”
Dan LeVesconte,
Vice PresiDent anD GeneraL ManaGer, Vans eMea
“Surfeurope is the pan-European
core surf mag on the market, if they
were any further down to Earth they
would be underground!”
stePhen BeLL, teaM ManaGer,
QuiksiLVer euroPe
surfeuropemag.com
Media Kit 2012

now entering our
twelth year as one of
the world’s leading
surfing publications...
pan european coverage
• 5 language editions,
English, French, German,
Spanish and Portuguese
• available in 41 countries
worldwide
• Readership 63,000
(at average of 3 readers per copy)
Your target surfing / lifestyle
audience
se appeals to surfers of all standards,
who love the sport and live the lifestyle
that goes hand-in-hand and makes up surf
culture.
70% of our readership is aB1 active
youth, aged between 16 – 30 years of
age. these are highly active consumers,
who are likely to be single with a high
personal disposable income.
Our readers are sociable young men
and women, seeking entertainment and
information on surfing personalities,
travel, events, fashion, music, film and
all other lifestyle aspects.
market reach
• Reader Profile
• 80% male / 20% female
• 63% are under 25
• European surfers passionate surfing;
• 96% surf every week
• 98% read surfeurope regularly
• 89% say their copies are read by 3+ people
• Keep up with the latest technology
• 83% have access to the internet
• 81% use the internet to catch surf news and
weather reports
• 69% buy clothes and surf equipment online
• 92% own a mobile phone
63,000 readers*
plus 25,000** digital
users each month *
74% Newsstand
13% Events
11% Subscriptions
2% Surfshops
* latest estimate **across our online surf network
“SE has firmly
established itself as
THE reference point
for European surf
magazines.”
siMon YounG,
surf teaM ManaGer,
VoLcoM euroPe

“From the remote reaches of the northern
isles of Scotland and Scandinavia
to scalloped sandy enclaves of the
Portuguese Algarve, European surfing’s
spectacularly diverse physical and human
environment is captured amongst the
pages of se, reflecting the sport and the
lifestyle so appealing to it’s readers. It is
the standout publication in Europe.”
BroDe VeLoso,
MarketinG Director,
fox euroPe
a letter from your editor
Dear Potential Advertiser,
Welcome to surf europe, a place where the wind is always offshore, swell
is always pumping, the hardcore surf savvy is so enlightened that it
lights up darkest recesses and the laughter so abdominally raucous that
there is never a need for sit-ups.
Deploying the unique talents of a team of fine photogs and wordsmiths to
hunt swells with europe’s best wave slayers and produce original content
with very little thought for their own personal safety or virginity, the
se team is proudly dedicated to popping up where least expected,
uninvited, but welcome. From supporting events on local, regional or
international levels, to building the images of a cosmopolitan talent
roster, se aims to help your brand communicate your message in a unique
and credible fashion. On top of that, we have regular recipes, quizzes,
as well as relationship and financial advice.
Why advertise in se? Well, aside from being the top selling surf mag in
europe, we believe in the power of our message as an effective tool for
communicating with a highly motivated and active target audience. We
invite you to join us and associate your brand, products and image in a
medium that our ever-growing target audience truly aspires to.
Paul Evans, Editor in Chief
PHOTOGRAPHERS
Seniors Alex Laurel, Timo Jarvinen, Carlos Pinto are joined by the likes of Scott
Bauer, Ricardo Bravo, Mickey Smith, DJ Struntz, Gilles Danger, Hilton Dawe, Juan
Fernandez, Victor Gonzales, Ted Grambeau, Hank Foto, Dustin Humphrey, Joli, Tim
McKenna, Nathan Smith, Tungsten, Pablo Azkue, Brian Bielmann, Eric chauche,
Andrew Chisholm, Stu Gibson, Jeff Flindt, Pete Frieden, Nathan Lawrence, Pablo
Martinez, Paco2, Dave Nelson, Aaron Pierce, Steve Sherman, Sergio Villalba..
CONTRIBUTING WRITERS
se has become internationally renowned for the quality of its writers. Senior writers
like Nathan Myers, Archi, Matt Griggs, Derek Reilly and DC Green and contributors
like Jake Howard, Ricardo Bravo, Matt Walker, Dr Tony Butt, Backbone and Lauren
McCrossan make up the impressive team.

advertising
and marketing
opportunities
We support our advertisers
100%, alongside your ad
campaign we can provide the
following coverage:
PRODUCT REVIEWS
New product information on
equipment, accessories, clothing etc…
in our review section ‘Gear’.
COMPETITIONS
Provide products for giveaways on
our competitions page ‘Booty’.
ADVERTORIAL
Promote events, associations and surf
trips.
GIFT CO-BRANDING
Sponsor and co-brand a free gift with
se. 68,000 gifts will be featured on the
front of all language issues (packaged
or glued) and promoted across all se
media.
STICKERS
Get your logo seen on every copy of
se with giveaway stickers.
POSTERS
Sponsor an A2 size poster, with a
photo of your team surfer and your
logo.
ON PACK COVER-MOUNTING
Bagged and branded cover mounts.
RETAIL DISTRIBUTION
se is currently stocked in over 18,000
retail outlets within europe and the
rest of the world.
se is available in all major european
surf destinations and coastal resorts
through independent newsagents,
kiosks, book stores, selected
supermarkets / convenience stores, high
street chain stores and travel stores at
major airports & train stations.
se is continuing its penetration into
the european marketplace through
association and promotion with the key
european distributors and retailers.
We distribute a mixture of languages
distributed within these countries to
maximise sales and accessibility to our
media.
We are continuing to extend the
readership of se with a campaign of
heavy marketing investment planned
for the 2012 season including:
• Event sponsorship (promotion on the
beaches across europe)
• Heavyweight cover-mounts (posters,
calendar, dVds)
• In store retail promotions (in
partnership with newsstand retailers
and core surf shops)
• 3rd party promotions (in partnership
with national surf associations, travel
agencies, universities and schools)
SUBSCRIPTIONS
Loyal readers have continued to
order subscriptions of se in order
to guarantee an early delivery and
direct to door service. Subscriptions
are increasing by approximately 30%
season on season and we now have
an impressive list of subscribers in 24
countries worldwide.
“Surfeurope is without a
doubt the best surfing mag
in Europe, from Germany to
Hossegor to the Canaries...
its all in there! With one
advertising stop you can reach
the whole European Surf
Market. A concept whose time
has come!”
Daan Meijer,
Pr & MeDia ManaGer,
o’neiLL euroPe

supplying advertising material
F I L E T Y P E S
Please supply creative as PDF* files.
*visit www.ppa.co.uk/pass4press/index.html for more information on
supplying PDF files.
I N D E N T I F I C A T I O N
Supplied Ad Creatives should be labelled:
“Your Company Name, ‘surf europe’, Issue number”*
*Colour proofs must be supplied - We require 100% final size, customer
approved colour match proofs. All materials to be the same size as the
area booked. We will not accept liability for any errors or omissions
in material supplied, nor can we guarantee to incorporate corrections
supplied after the Material Due deadline.
S E N D B Y
There are a number of methods to safely send your advert:
CD Adverts can be supplied on CD to our UK office marked:
FAO Helen Wilson
Surf Europe Magazine, Factory Media,
1 West Smithfield, London, EC1A 9JU, UK
EMAIL Adverts can be supplied directly to us via email
(no bigger than 20mb):
helen.wilson@factorymedia.com
Y O U R W E B S E R V E R
You can also supply your advert via your own web or FTP server. Email
helen.wilson@factorymedia.com with the server address, username,
password and directions to the exact file or folder to be downloaded.
OUR WEB SERVER
Host: ftp.factorymedia.com
Username: advertisers
Password: tr33fr0g!
Please email helen.clifton@factorymedia.com when your ad is
uploaded.
ADVERTISING PAGE SIZES
Half Page Vertical Trim*
Height = 300mm x Width 114mm
Half Page Vertical Bleed
Height = 306mm x Width 117mm
Single page Trim*
Height = 300mm x Width 230mm
Single page Bleed
Height = 306mm x Width 236mm
Double page Trim*
Height = 300mm x Width 460mm
Double page Bleed
Height = 306mm x Width 466mm
*Trim indicates the actual size of the magazine - you must supply your
advert with bleed on all edges of the design to ensure the correct reproduction
surf europe issue dates and deadlines 2011
ISSUE
NUMBER
ISSUE NAME CREATIVE DUE ON SALE
SE88 to be confirmed 11th Feb 2012 16th Mar 2012
SE89 to be confirmed 17th Mar 2012 18th Apr 2012
SE90 to be confirmed 08th Apr 2012 21rd May 2012
SE91 to be confirmed 13th May 2012 21st Jun 2012
SE92 to be confirmed 15th Jun 2012 24th Jul 2012
SE93 to be confirmed 18th Jul 2012 24th Aug 2012
SE94 to be confirmed 02nd Sept 2012 12th Oct 2012
SE95 to be confirmed 28th Nov 2012 07th Dec 2012
surf europe net page rates
POSITION PAGE RATE
iNSide FRONt COVeR dPS £10,500 / 15,750 euros
OUtSie BaCK COVeR £10,500 / 15,750 euros
iNSide BaCK COVeR £10,500 / 15,750 euros
dOUBLe PaGe SPRead £9,500 / 14,250 euros
SiNGLe PaGe £4,5700 / 7,050 euros
HaLF PaGe VeRtiCaL £2,800 / 4,200 euros
NB:10% Agency commission
contacts
SURFEUROPE EDITORIAL
Za Maignon, 6, Rue du Moulin de Brindos,
64600 Anglet, France +33 (0)5 59 42 58 82
Editor In Chief
Paul Evans - paul@surfeuropemag.com
SURFEUROPE ADVERTISING &
MARKETING
Factory Media, 1 West Smithfield,
London EC1A 9JU UK +44 (0)20 7332 9700
Display Advertising
Fred Willis
fred.willis@factorymedia.com
Classified Advertising
Lauren Lidford
lauren.lidford@factorymedia.com
Group Publishing Director
Matt Fenton
matt.fenton@factorymedia.com
SURFEUROPE LICENSING & BRAND
Managing Director
darryl Newton -
darryl.newton@factorymedia.com
“Surfeurope is a
great magazine,
perfect for reaching
the European Surf
Market in a credible
and economic way”
henninG erLanDsen,
MarketinG Director
nixon euroPe

targeted advertising for surfers MISSION STATEMENT
online at a glance
• 476 million people online in Europe*
• 11% compound annual growth rate in online retail over 5
years hitting 114 billion by 2014**
• The number of online shoppers will increase across Europe
from 141 million in 2009 to190 million by 2014**
• The three largest markets online will grow at 10% in the
UK, 9% in Germany and 13% in France**
• Full Google Analytic reports upon request
*Internet World Stats 2011 **Forrester Research
Advertise on the MPORA Surf
Network...
surfeuropemag.com aims to
serve the surfing community,
both individuals and
businesses.
surfeuropemag.com is driven by daily
news and articles, surf forecasting,
gear reviews, extensive galleries of
surfing photography, rider blogs,
detailed information on travel and
events and importantly by surfers
themselves on the forum.
surfeuropemag.com is tHe reference point
online for pan-european surfing.
readership & reach
Readership on surfeuropemag.com is measured by
Media industry standard Google analytics, alexa.com and
our own in-house tracking software.
advertising rates
Banner adverts appear across the whole site
and are sold on a Cost per thousand (CPM)
basis. the rate is €30 / US$40 / £20 CPM.
there are two advertising banners per
Newsletter which is sent out to 22,600 surfers
registered on our site. each banner position
costs €1,000.
advertising methods
BANNERS & MPUs
display adverts to make people aware of your products.
Once clicked on they link out to your website so the
viewer can become intimate with your brand / product.
These ads are totally quantifiable – you can measure the
response and tailor your adverts so that you are always
sure your advertising is working for you.
Because advertising at surfeuropemag.com is targeted
at your core market, ads are effective and achieve clickthrough
rates above industry standard.
surfueropemag.com NEWSLETER
each week we email out a newsletter to our registered
users. the newsletter highlights what is happening on the
site, listing major news, latest articles and has advertising
opportunities for banners and buttons.
CLASSIFIEDS
Our Classifieds Listing database contains shapers, surf
camps, surf schools, and retailers. Premier listings offer
an enhanced listing for extra exposure. each month they
are viewed on average 5,000 times.
banner specs
39KB Max file size - Larger banners cannot be shown
L e a d e r b o a r d
728 Pixels Wide x 90 Pixels High
MPU Ad
300 Pixels wide x 250 Pixels High
all flash Banners must have a Cicktag – for example see
below:
-------------------------on
(release) {
if (clickTag.substr(0,5) == “http:”) {
getURL(clickTag);
}
}
-------------------------