maryland career clusters - Maryland State Department of Education
maryland career clusters - Maryland State Department of Education
maryland career clusters - Maryland State Department of Education
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18<br />
Career Cluster 4<br />
CONSUMER SERVICES, HOSPITALITY, AND TOURISM<br />
CORE AREA 1: SALES AND SERVICE<br />
PATHWAY: MERCHANDISING/BUYING<br />
Providing products and services for sale to customers.<br />
• Analyze, plan, purchase, price, and allocate products<br />
and services.<br />
• Conduct purchasing negotiations.<br />
• Manage supplier/vendor relationships.<br />
PATHWAY: MARKETING AND<br />
C OMMUNICATIONS<br />
Determining customer needs and product preferences,<br />
positioning product/service mix in the market, and<br />
communicating to and educating the customer to<br />
retain interest.<br />
• Conduct market research to determine customer needs<br />
and product preferences.<br />
• Develop major messages.<br />
• Provide creative services for advertising and promotion.<br />
PATHWAY: LOGISTICS<br />
Planning and managing the distribution <strong>of</strong> products<br />
and services to the point <strong>of</strong> sale, and the post-sale<br />
delivery <strong>of</strong> products and services to the customer.<br />
• Sort and organize merchandise at warehouses and<br />
distribution centers, and transport.<br />
• Process returned or damaged merchandise.<br />
• Manage inventory.<br />
• Prepare merchandise for sale, including marking.<br />
WITH AN ASSOCIATE’S<br />
DEGREE OR LESS<br />
• Assistant Buyer<br />
• Buying Clerk<br />
• Visual Display Designer<br />
WITH AN ASSOCIATE’S<br />
DEGREE OR LESS<br />
• Visual Display Designer<br />
• Advertising Coordinator<br />
• Public Relations Assistant<br />
• Community Relations<br />
Coordinator<br />
• Advertising Layout Designer<br />
• Media Buyer<br />
WITH AN ASSOCIATE’S<br />
DEGREE OR LESS<br />
• Warehouse Manager/<br />
Supervisor/Team Leader<br />
• Security/Loss Prevention<br />
Specialist<br />
• Inventory/Quality Control<br />
Specialist<br />
• Inventory System Specialist<br />
SAMPLE CAREER OPTIONS<br />
WITH A BACHELOR’S<br />
DEGREE<br />
SAMPLE CAREER OPTIONS<br />
• General Merchandise Manager<br />
• Divisional Merchandise<br />
Manager<br />
• Merchandise Manager<br />
• Category Manager<br />
• Buyer<br />
WITH A BACHELOR’S<br />
DEGREE<br />
SAMPLE CAREER OPTIONS<br />
• Marketing Director<br />
• Marketing Manager<br />
• Marketing Analyst<br />
• Creative Services/Advertising<br />
Manager<br />
WITH A BACHELOR’S<br />
DEGREE<br />
• Division/District Manager<br />
• <strong>Department</strong> Manager<br />
• Traffic Manager<br />
• Industrial Engineer<br />
• Transportation Planner/ Analyst<br />
• Logistics Manager
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