Media Kit - Revolver Magazine
Media Kit - Revolver Magazine
Media Kit - Revolver Magazine
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- revolver
- revolvermag.com
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the reader<br />
There exists no music fan who is more fervent, more<br />
engaged or more devoted than the Metal Music fan.<br />
For Metal fans, their music is more than just a genre;<br />
it is a complete expression of their very being. Their<br />
attitude and love of Metal permeates everything about<br />
their lives and is a definitive statement of who they<br />
are. Metal Fans are not passive or apathetic and their<br />
support of the genre and their lifestyle is absolute.<br />
It is a club of sorts and even though there are varied<br />
styles within the genre, one thing that all Metal Fans<br />
share is zero tolerance for anything inauthentic.<br />
For 10 years, REVOLVER<br />
has been the voice to this<br />
passion by providing Metal<br />
Fans with a rallying point<br />
and platform through which<br />
they celebrate their extraordinary<br />
lifestyle and support<br />
the Metal industry. Metal<br />
Fans can always be certain<br />
that REVOLVER will cut<br />
through the noise and provide<br />
the Metal community<br />
with content and a point of<br />
view that is relevant and real.<br />
by the numbers<br />
1,273,000 uniques monthly<br />
on our music sites<br />
140,000 myspace friends<br />
72,000 unique visitors for<br />
revolver digital edition<br />
100,000 uniques monthly<br />
on revolvermag.com<br />
225,000 views on<br />
revolver’s youtube channel<br />
500,000 views of golden<br />
gods footage on youtube<br />
2,000,000 revolver<br />
magazines on stands a year<br />
300,000 revolver tour<br />
guides distributed a year<br />
14,217 twitter followers<br />
the data<br />
The <strong>Revolver</strong> Reader is:<br />
Young<br />
Average Age 28, <strong>Media</strong>n Age 26<br />
21-29 44%<br />
30-44 34%<br />
Affluent<br />
Average HH Income $68,636<br />
Male 80%<br />
Employed Full-Time 68%<br />
Loyal, Passionate & Influential:<br />
Says <strong>Revolver</strong> is their favorite magazine<br />
Readers per copy<br />
Average time spent reading <strong>Revolver</strong><br />
After reading <strong>Revolver</strong> readers took an action<br />
Visited a band’s Web site<br />
Visited a retail store<br />
77%<br />
Source: 2008 REVOLVER Subscriber Survey performed by Accelara Research<br />
Source: 2008 guiTaR WORLd Subscriber Survey performed by Accelara Research<br />
2.3<br />
3 hours<br />
98%<br />
86%<br />
46%<br />
Purchased a product or service in a store<br />
40%<br />
Went online for product or service info<br />
56%<br />
Spends up to 24 hours a week on the Internet 72%<br />
Active member of a social networking site 82%<br />
The guitar world Reader is:<br />
Young Average age 33<br />
18-29 28%<br />
30-40 42%<br />
Male 97%<br />
Affluent Average HH Income $83,600<br />
Smart 68% college grads<br />
Employed Full-Time 77% employed<br />
online presence:<br />
Our Music sites reach 1.273 million uniques per month who generate<br />
4.5 million page views. The sites consist of <strong>Revolver</strong>, Metalkult,<br />
Guitar World and Guitar World Tabs. We have additional reach into<br />
US and foreign markets through the UK based MusicRadar.com.<br />
45% of our online users are age 21-35 and 10% are 36-40.