05.02.2013 Views

Media Kit - Revolver Magazine

Media Kit - Revolver Magazine

Media Kit - Revolver Magazine

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

the reader<br />

There exists no music fan who is more fervent, more<br />

engaged or more devoted than the Metal Music fan.<br />

For Metal fans, their music is more than just a genre;<br />

it is a complete expression of their very being. Their<br />

attitude and love of Metal permeates everything about<br />

their lives and is a definitive statement of who they<br />

are. Metal Fans are not passive or apathetic and their<br />

support of the genre and their lifestyle is absolute.<br />

It is a club of sorts and even though there are varied<br />

styles within the genre, one thing that all Metal Fans<br />

share is zero tolerance for anything inauthentic.<br />

For 10 years, REVOLVER<br />

has been the voice to this<br />

passion by providing Metal<br />

Fans with a rallying point<br />

and platform through which<br />

they celebrate their extraordinary<br />

lifestyle and support<br />

the Metal industry. Metal<br />

Fans can always be certain<br />

that REVOLVER will cut<br />

through the noise and provide<br />

the Metal community<br />

with content and a point of<br />

view that is relevant and real.<br />

by the numbers<br />

1,273,000 uniques monthly<br />

on our music sites<br />

140,000 myspace friends<br />

72,000 unique visitors for<br />

revolver digital edition<br />

100,000 uniques monthly<br />

on revolvermag.com<br />

225,000 views on<br />

revolver’s youtube channel<br />

500,000 views of golden<br />

gods footage on youtube<br />

2,000,000 revolver<br />

magazines on stands a year<br />

300,000 revolver tour<br />

guides distributed a year<br />

14,217 twitter followers<br />

the data<br />

The <strong>Revolver</strong> Reader is:<br />

Young<br />

Average Age 28, <strong>Media</strong>n Age 26<br />

21-29 44%<br />

30-44 34%<br />

Affluent<br />

Average HH Income $68,636<br />

Male 80%<br />

Employed Full-Time 68%<br />

Loyal, Passionate & Influential:<br />

Says <strong>Revolver</strong> is their favorite magazine<br />

Readers per copy<br />

Average time spent reading <strong>Revolver</strong><br />

After reading <strong>Revolver</strong> readers took an action<br />

Visited a band’s Web site<br />

Visited a retail store<br />

77%<br />

Source: 2008 REVOLVER Subscriber Survey performed by Accelara Research<br />

Source: 2008 guiTaR WORLd Subscriber Survey performed by Accelara Research<br />

2.3<br />

3 hours<br />

98%<br />

86%<br />

46%<br />

Purchased a product or service in a store<br />

40%<br />

Went online for product or service info<br />

56%<br />

Spends up to 24 hours a week on the Internet 72%<br />

Active member of a social networking site 82%<br />

The guitar world Reader is:<br />

Young Average age 33<br />

18-29 28%<br />

30-40 42%<br />

Male 97%<br />

Affluent Average HH Income $83,600<br />

Smart 68% college grads<br />

Employed Full-Time 77% employed<br />

online presence:<br />

Our Music sites reach 1.273 million uniques per month who generate<br />

4.5 million page views. The sites consist of <strong>Revolver</strong>, Metalkult,<br />

Guitar World and Guitar World Tabs. We have additional reach into<br />

US and foreign markets through the UK based MusicRadar.com.<br />

45% of our online users are age 21-35 and 10% are 36-40.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!