Explore the World of Optometry Onsite Program - Nebraska ...

Explore the World of Optometry 

at Nebraska Optometry’s Meeting 

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sma zyl median mucin neovascularization onchocerciasis 

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Nebraska Optometric Association 

September 21-23, 2012 

Younes Conference Center 

Kearney, NE 

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papilla retinoschisis optical titanium 

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Stereopsis phytochemicals minification trifocal strabismus stroma nanometer 

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Onsite Program 

Annual Fall Convention

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dry eye anterior segment glaucoma 

amaurosis fugax biocompatible chemosi diplopia enophthalmos fibromyalgia heterochromia lash 

strabismus cornea cataracts astigmatism 


lutein hypotony farsightedness 


edema choroid blepharitis apheresis canaliculus diplopia fovea 



orthokeratology peripheral vision 



NOA Fall Convention 

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uveitis vector wavefront zeaxanthin meibomian gland 


punctal cautery rhegmatogenous vision therapy 

trachoma uvea ptosis glasses presbyope nevus monovision 

occlusion plano 



NOA Platinum Partners in Professionalism 

NOA Gold Partners in Professionalism 

NOA Silver Partners in Professionalism 

Congratulations to the 2012-2013 Class 

2 Nebraska Optometry’s Meeting 

Nebraska OptOmetric assOciatiON 

& 

Dr. Amy DeVries 

Dr. Tori Gengenbach 

Dr. Courtney Goetsch 

Dr. Stephanie Grabowski 

Leadership prOgram 

Dr. Heidi Lichtenberg 

Dr. Todd Pfeil 

Dr. Matt Willis 

The 2012-2013 class begins their yearlong program on Friday 

morning of Convention, wtih Developing the Next Generation of 

Leaders & Strengths-Based Leadership

Convention Information 

Welcome to Nebraska Optometry’s Meeting! 

2012 NOA Annual Fall Convention 

Convention Kicks Off with Keynote 

CE for ODs and Paras 

The Convention begins with a COPE-approved, continuing 

education course for both ODs and Paras on Friday at 1 pm. The 

Importance of Teamwork in a Workplace offers the perfect chance 

for optometrists and their staff to learn ways to increase teamwork 

and productivity throughout the office. Lynn Lawrence, CPOT, ABOC 

will identify good inter-office practices, communication principles, 

and procedures required to produce teamwork skills. This lecture 

provokes discussion and uses real audience situations to discuss 

ways of producing teamwork, including practical applications. 

OD Education 

Our Fall 2012 optometry program offers 10 hours of clinical continuing 

education and four hours of practice management continuing 

education (approval pending). Note the new CE requirements in 

Nebraska allowing four hours of practice management education in a 

two-year renewal period in the box on p. 5. See course descriptions 

inside this booklet. 

Paraoptometric Education 

Staff members can choose from 38 courses to improve their knowledge, 

skills and their ability to help the practice and its patients. Para Exam 

reviews are offered for those planning on the CPO, CPOA or CPOT test. 

Paras who are already CPOA or CPOT certified may attend OD classes 

with prior approval and signature of a sponsoring doctor and with 

payment of an additional $26 per credit hour. 

Friday Night Exhibit Hall 

The convention provides a great chance to renew or establish 

relationships with industry vendors. Join us in the exhibit hall Friday 

night to learn about products, services and equipment that will help 

your practice and patients. 

Be sure to visit the new NOA Superbooth which will include Dr. 

Schneider’s Third Party booth, NOA PAC, NFCV, Member Benefits, Para 

Section and more. OD members can also take the Membership Survey 

in the Superbooth, and qualify for a prize drawing. 

New Member Discount Program 

Sponsored by Carl Zeiss Vision 

NOA Members licensed for 3 years or less receive $100 discount 

on the full Fall Convention Registration. 

Hospitality Rooms 

Hospitality rooms will be just out the front door of the Younes 

Center, and across the driveway to the Wingate. All hospitality suites 

will be on the 3rd and 4th floors. Join these vendors and fellow 

convention attendees for socializing and relaxing Friday after the 

Exhibit Hall (9 pm - 12 am). 

Saturday Night 

Awards & 

Entertainment 

All ODs, Paras and their 

families are invited to join 

us Saturday evening for an 

informal evening that features 

food, drinks, our annual 

awards presentations, a familyoriented 

comedy program and plenty of socializing. Business casual 

dress is recommended. 

Saturday night entertainment will feature the Crazy Norwegians 

from Lake Wobegon, MN (wherever the heck that is). Sven and Ole 

will entertain us with stories of their lives and travels. Olga had to 

stay home to take care of the cows. The Crazy Norwegians have 

been at this for 15 years or so. They’ve been all over the world. Well, 

all over Buffalo County anyhow. Seems like the world traveling in 

Ole’s 1974 Ford Pinto. They get many requests, but they keep doing 

it anyway. Wife and kids gotta eat, ya know. Ya sure, ya betcha. 

Sunday Morning Inspirational Breakfast 

Josh Erickson is an Assistant Wrestling Coach at the University of Nebraska - 

Kearney (UNK) and Associate Pastor at Kearney Grace Fellowship Church. 

Josh Erickson has a passion to see people walk in an authentic relationship 

with Jesus Christ that brings life and power to their family, place of work, 

and community. Josh has an ability to identify places of calling and gifting, 

helping release individuals into destiny and a life of fulfillment. 

After a life-changing encounter with Jesus in 1996, Josh began to serve 

people in education, military, construction, and business. Through serving 

people in the career world, God has given Josh insight to connect with keyl 

eaders who influence communities. With a passion to see cities changed, 

Josh faithfully led a ministry called One City in Lexington, Nebraska, 

for seven years learning, relating, and establishing Kingdom principles 

throughout the city. 

Josh now works as a business consultant, leadership developer and 

team builder. Through his motivational speaking schedule, Josh inspires 

business men and women, students and church leaders across the region. 

He lives in Kearney, NE, with his beautiful wife, Nikki, and four children. 

Nebraska Optometry’s Meeting 3

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OD Schedule 










Friday, September 21, 2012 - Registration - 11:00 am - 5:00 pm 

9:00 am - 12:00 pm NOA Board of Directors Meeting - Ruby 3 

8:30 am - 12:00 pm NOA/VSP Leadership Program Developing the Next Generation of Leaders- (NOA/VSP Leadership Program 

Candidates Only) - Ruby 1 

12:00 pm - 1:00 pm NOA Leadership Class & Board Joint Lunch - Ruby 6 

1:00 pm - 2:40 pm CE: The Importance of Teamwork in a Workplace - Lynn Lawrence, CPOT, ABOC (2 hrs - COPE 30622-PM) Joint 

Keynote for both ODs and Paras - Diamond 5 & 10 

2:40 pm - 3:00 pm BREAK - Prefunction 

3:00 pm - 4:50 pm CE: Rapid Fire Grand Rounds - Dr. Jim Devine, Dr. Linda Morgan, Dr. Cheryl Chapman, Dr. Doug Rienks, Dr. Eric 

Ablott ; Moderator: Dr. Robert Vandervort (2 hrs) - Diamond 5 

5:00 pm - 8:30 pm Exhibit Hall & Buffet; NFCV Silent Auction - Crystal 2, 3 & 4 

5:30 pm -6:30 pm New Member and Student Reception - Ruby 6 

9:00 pm - 12:00 am Hospitality Rooms - Wingate, Rooms 306, 311, 315, 406, 411 & 415 

Saturday, September 22, 2012 - Registration 7:30 am - 5:00 pm 

7:00 am - 8:15 am NOA PAC Board Meeting - Ruby 1 

7:30 am - 8:20 am CE: - Third Party Update - Dr. Ed Schneider (1 hr) - Diamond 10 

8:30 am - 9:20 am CE: Interpretation of OCT Findings: Grand Rounds Approach Part II - Dr. Robert Vandervort (1 hr) - Diamond 5 

9:20 am - 10:10 am CE: Ocular Surface Disease and Dry Eye Syndrome - Dr. Brian Brightman (1 hr) - Diamond 5 

9:20 am - 10:10 am CE: Third Party 101 - Primer for New Grads & Paras - Dr. Ed Schneider (1 hr) - Ruby 7 

10:15 am - 12:30 pm OD Membership Meeting & Lunch - Crystal 3 

12:40 pm - 2:20 pm CE: NOA College Bowl - Dr. Chris Wolfe & Dr. Kyle Cheatham (2 hrs) - see page 6 

- Interactive Review of the Anterior Segment and Contact Lenses (COPE: 34077-AS) 

- Interactive Review for Posterior Segment Topics (COPE: 30647-PS) 

an interactive, game show style CE presentation pitting alumni of optometry schools against each other - Diamond 5 

2:30 pm - 6:30 pm Husker Football Game Watch Party - Diamond 5 

6:00 pm - 7:00 pm Past Presidents’ Reception - Ruby 3 

7:00 pm - 7:45 pm Dinner - Crystal 3 & 4 

7:45 pm - 8:15 pm NOA Annual Awards Presentations - Crystal 3 & 4 

8:15 pm - 9:00 pm Comedy Entertainment by Sven & Ole- Crystal 3 & 4 

Sunday, September 23, 2012 - Registration 7:00 am - 8:30 am 

7:30 am - 8:30 am Inspirational Breakfast - Josh Erickson, Assistant UNK Wrestling Coach - Crystal 3 

8:30 am - 10:10 am CE: Retinal Findings in Systemic Disease - Dr. Jeffry Gerson, FAAO (2 hrs -COPE: 31044-SD) - Diamond 10 

10:10 am - 10:30 am BREAK- Prefunction 

10:30 am - 11:20 am CE: Fundus Autofluorescence and its Practical Implications - Dr. Jeffry Gerson, FAAO (1 hr - COPE: 34524-PS) - 

Diamond 10 

11:20 am - 12:10 pm CE: AMD: The Cards We are Dealt and the Hand We Play - Dr. Jeffry Gerson, FAAO (1 hr - COPE Pending) - 

Diamond 10 

12:30 pm - 2:00 pm NOA Board Meeting & Lunch - Ruby 3 

COPE Accreditation Pending 


= Practice Management Track (CE pending)

OD Instructors & Courses 

Friday, Sept. 21 

Keynote: for ODs & Paras: The Importance of 

Teamwork in a Workplace - COPE 30622-PM (2 hrs) - 

Lynn Lawrence, CPOT, ABOC 

This course will describe how important teamwork in the workplace 

is. It shows how it can make or break a company/practice. It will 

define teams, show the importance of teams, attributes of a good 

team, hindrances to teamwork, and results of effective teamwork. 

Rapid Fire Grand Rounds - Non-COPE (2 hrs) - Jim 

Devine, OD; Linda Morgan, OD; Cheryl Chapman, OD; 

Doug Rienks, OD; Eric Ablott, OD; Moderator: Robert 

Vandervort, OD 

A panel of NOA members will present unique and interesting cases 

in a Grand Rounds format. This interactive lecture will present case 

history, subjective and objective testing, assessment and treatment, 

with an opportunity for questions and answers. 

Saturday, Sept. 22 

Third Party Update on 2012 Changes Non-COPE (1 hr) 

- Ed Schneider, OD 

A review of important changes in 3rd party reimbursement, over 

the last year regarding CMS, PQRI-PQRS, E-Rx, WPS (Medicare B), 

Noridian (DME), Medicaid, EHR, HIPAA, Coding and Potpourri. 

Interpretation of OCT Findings: Grand Rounds Approach 

Part II - Non-COPE (1 hr) - Robert Vandervort, OD 

This course will review your physical diagnostic skills to better evaluate 

the possibility of systemic and ocular disease in your patient population. 

Ocular Surface Disease and Dry Eye Syndrome - 

Non-COPE (1 hr) - Brian Brightman, OD 

This course will review your physical diagnostic skills to better evaluate 

the possibility of systemic and ocular disease in your patient population. 

Third Party Primer for New Optometrists & Staff - Non- 

COPE (1 hr) - Ed Schneider, OD 

A fast-paced presentation on becoming a 3rd party provider, 

evaluating 3rd party plans, insurance claim coding, and other basic 3rd 

party concepts. A rapid, compressed information overview--especially 

important for new licensees and new paras. Third Party basics to 


answer the questions: Who are the insurers in Nebraska? How do I 

evaluate Third Party plans? Should I be a provider? How do I enroll? 

What exam procedures do insurers require? What services & materials 

do they pay for? What documentation is required? What is coding and 

how do I do it? How do I file a claim? Where can I go for help? 

Sunday, Sept. 23 

Retinal Findings with Systemic Disease - 

COPE 33098-SD (2 hrs.) - Jeffry Gerson, OD, FAAO 

This course will discuss systemic diseases that affect the retina. 

Not only will we discuss the retinal findings, but the systemic 

implications and appropriate treatments or referrals. 

Fundus Autofluorescence and Its Practical 

Applications - COPE 34524-PS (1 hr) - Jeffry Gerson, 

OD, FAAO 

This course will discuss the basics of fundus autofluorescence and 

how it can be used. Examples of patient images will be shown and 

compared to more traditional forms of imaging including widefield 

imaging and OCT. Discussions of the findings will demonstrate why 

this now accessible technology is practical and will change patient 

management. 

AMD: The Cards We’re Dealt & The Hand We Play - 

COPE Pending (1 hr) - Jeffry Gerson, OD, FAAO 

This course will discuss some of the proactive strategies that OD’s 

can employ to prevent or help treat AMD. Particular focus will be 

given to genetic testing and how it can easily fit into everyday 

practice. The practical implications of genetic testing will be 

discussed from who to test to what to do with the results. 

Changes to Nebraska Optometry Continuing 

Education Requirements Pending 

For the license renewal period that began August 2, 2012 new 

regulations are pending that would change the CE requirements 

for optometrists who will be seeking re-licensure in Nebraska in 

2014. The pending changes will increase the requirement to 44 

hours of approved CE credits for the two-year period. However, 

along with the increase in the number of hours, doctors will 

have additional options for meeting the requirements. The 

pending regulations will allow up to 4 hours of approved practice 

management education during the two-year period and will allow 

as many as 8 of the 44 hours to be 'home study'. Nebraska licensees 

should be receiving additional details of these pending changes 

soon from the Board of Optometry. 

NOA Thanks Our Optometry Education Sponsors 


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Speaker handouts/presentations 

will remain online following convention for 

you to use as a resource 

(at http: /nebraska.aoa.org/fallconvention) 


NOA College Bowl 

Kyle Cheatham, OD, FAAO & 

Christopher Wolfe, OD - 2 hrs. CE 

Saturday afternoon, Drs. Kyle Cheatham 

and Chris Wolfe of KMK Board Certification 

Review Services return with their fast-paced, 

interactive CE in a game-show style pitting 

optometry school alumni against each other. 

Will another school be able to topple reigning 

champion Southern California College of 

Optometry (SCCO)? 

Recent research in the psychological literature 

suggests that interactive assessments markedly 

improve the long-term learning process. In 

this spirit, the course will combine multiplechoice 

questions with an electronic audience 

polling system and allow participants to think 

through practical example problems. The course 

will provide detailed explanations that link 

specific examples with general principles, and 

the audience polling system will provide the 

participant immediate feedback. 

Join your colleagues for this fun and informal, 

rapid-fire educational session. Which school 

will come out on top? 

Includes 2 hours of continuing education with 

the following courses: 

• Interactive Review of Anterior Segment 

and Contact Lenses (COPE: 34077-AS) 

• Interactive Review for Posterior 

Segment Topics (COPE: 30647-PS) 

To fill out the online evaluation, go to 

http://nebraska.aoa.org/fallconvention and 

click on "Convention Survey"

NOA Board of Directors Nominees 

NOA Board Nominees 

NOA Board of Directors Elections & Installation to Take Place Saturday, September 22 

During the Annual Business Meeting 

Board Candidates will be introduced during the Friday afternoon CE break. The membership will vote on candidates 

during the Saturday Membership Meeting , the votes will be counted and installation will be at the end of the Saturday 

business meeting. 

All members listed here are eligible candidates and have agreed to have their names placed on the ballot in 

nomination. 

Members will be asked to elect a Vice President, who thereafter will progress through the chairs to the office of 

President. You will also be asked to elect four persons to two-year terms on the Board of Directors. The candidate(s) 

receiving the highest vote totals will be elected. Those elected will officially begin their terms on January 1, 2013. 

Vice President Nominee 

Dr. Scott Reins - Lincoln 

Dr. Scott Reins graduated from Pennsylvania College of Optometry in 1994. He has practiced in Lincoln with 

Eyecare Specialties since 1996. Having served three terms on the NOA board and three on the NFCV board, 

he is prepared to move up to Vice President. He is also a past Southeast Society President. Scott has served 

on numerous NOA committees and has been a keyperson, contributor, and fundraiser for many Legislative 

candidates. He chaired the committee that launched the NOA and VSP/Eyefinity Leadership Program in 

2012. Scott was the Nebraska Young Optometrist of the Year in 2002, and has volunteered with Heartland Big 

Brothers/Big Sisters, Special Olympics Opening Eyes, the Lincoln Special Olympics, and the Lincoln Optimist 

Punt, Pass & Kick events. He is involved with his Lincoln church, Southwood Lutheran, and enjoys biking, 

skiing and golf, as well as spending time with his wife Kristi, and stepchildren Randa and Danica. 

NOA Board of Directors Nominees 

Dr. Desinee Drakulich - Omaha 

Dr. Desinee Drakulich is running for 

a second term as Director. She is a 

native of Omaha and graduated with a 

Chemistry degree from the University of 

Nebraska at Omaha. She continued her 

education in Neuropharmacology at the 

University of Nebraska Medical Center 

before leaving Omaha for Philadelphia. 

Desinee graduated with academic 

and clinical honors from Pennsylvania 

College of Optometry in 2007. Upon 

returning to Omaha she accepted a 

position with Millard Family Eyecare as an associate doctor. She 

has been a member of the NOA, AOA and AAO since she was a 

student and has been involved with Paraoptometric education for 

the NOA since 2008. She became involved with Special Olympics as 

a student and has volunteered at every “Opening Eyes” since 2006. 

Desinee is currently a provider for InfantSEE®, See To Learn®, Sight 

for Students and Hope for Vision. She is an avid sports fan, enjoys 

cooking, spending time with her family and her three rescue cats. 

Dr. Eric Gengenbach - Grant 

Dr. Eric Gengenbach graduated from 

Grant High School in western Nebraska 

in 2001. He attended Oklahoma State 

University and obtained his B.S. in Animal 

Biotechnology. He met his wife, Dr. Tori 

Gengenbach, at OSU, and together they 

attended Southern College of Optometry 

in Memphis, TN. Dr. Gengenbach 

graduated Cum Laude from SCO in 2009 

and returned to his hometown to practice 

with Dr. Tim Meyer at First Insight Eyecare 

in Grant, Imperial, and Ogallala. Recently, Dr. Meyer sold his practice to 

the Gengenbachs, and they continue to practice in all 3 locations. 

Dr. Gengenbach and his wife, Dr. Tori, have two daughters, Olivia (2) 

and Bella (3months). In his spare time, he likes to work with his family’s 

cattle operation, Gengenbach Cattle Co. He also loves sports, especially 

college football and baseball. Dr. Gengenbach is an active member in 

his community, church, and the NOA. He recently attended the AOA 

Advocacy Conference in Washington DC with the Nebraska delegation 

and successfully completed the NOA’s inaugural Leadership Program. 


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NOA Board Nominees 










Dr. Courtney Goetsch - 

Norfolk 

Dr. Courtney Goetsch graduated from 

Pacific University College of Optometry 

in 2006. As a student she had the honor 

of representing optometric students on 

both a local and national level with the 

AOSA (American Optometric Student 

Association) as a Trustee and then a 

member of the Executive council, and 

was an AOSA representative for the AOA 

Optometry 2020 Summit. She served as 

the student representative for Pacific’s Academic and Professional 

Standards Committee and as the local liaison for both the National 

Board of Examiners in Optometry and the Association of Schools 

and Colleges of Optometry and an active member of the AOA- 

PAC. She was involved in many other optometric organizations 

throughout school. She graduated with honors and received 

the AcuVue Eye Health Advisor Student Citizenship Scholarship, 

the Heart of America Contact Lens Society’s Student Scholarship, 

Howard Freedman Scholarship for excellence in the fields of 

strabismus and binocular vision, and the Pacific University College 

of Optometry Presidents Award. 

Dr. Goetsch joined Authier Miller Pape Eyecare in 2006 as an 

associate, and as a business partner in 2009. She shows her passion 

for the field of optometry by continuing to be involved. She was a 

Northeast Nebraska Optometric Society president, and serves on 

the NOA-PAC Board. She recently was accepted into the NOA/VSP 

Leadership program. 

Dr. Goetsch was married to Lonnie Grothe in 2011. She is involved 

in Norfolk Kiwanis, Norfolk’s Women of Worth, and serves as a 

board member for the Norfolk YMCA and the Lutheran Communtiy 

Hospital Association. She enjoys hosting Bible studies and 

spending time with her friends and family. 

OD Members: Take the NOA 

Membership Survey for a chance to 

win a Kindle Fire 

At Registration or the NOA Superbooth 

NOA’s Annual Membership Survey is online, 

and if you take it here at Convention, you will be 

entered into a chance to win a Kindle Fire. Stop by 

registration or the NOA Superbooth at the Exhibit 

Hall to be entered for your chance to win. 


Dr. Lyn Graves – Omaha 

After graduating in 1989 from IU School 

of Optometry, Dr. Graves has been 

engaged in several practice settings. 

Currently, he works in a group practice 

called Senior Vision Services (SVS) which 

he started in 2000. It is a niche practice 

devoted to serving residents of nursing 

homes. Dr. Graves started Graves Vision 

Clinic in Omaha in 1994 and sold it 

shortly after SVS was established. He 

has also worked at a Pearle Vision and at 

Target Optical and others over the years. 

He serves as an Elder in the Presbyterian Church and has been a 

Scout Master for the past 13 years. Dr. Graves is the Vice President of 

a company called Aqua Africa, which drills water wells in Southern 

Sudan. He has been on numerous short term missions with groups 

like VOSH, FCO, YWAM, and church groups, and his last trip was to a 

regional cholera treatment center in Haiti this past February. It has 

been his privilege to serve patients over these past 20 some years. 

With your support, he would like the opportunity to serve you and 

the profession as a board member. 

Dr. Creston Myers - Alliance 

Dr. Creston Myers is running for Director. 

He grew up on a ranch in western 

Nebraska and attended high school in 

Oshkosh, NE. Creston graduated from 

the University of Nebraska-Kearney in 

1999 with a BS in Chemistry and from 

Indiana University School of Optometry 

in 2003. Since February 2012, Creston 

has been practicing at Family Vision 

Clinic of Alliance in Alliance, NE. Creston 

has been on the Board of Directors 

since 2010 and served as Panhandle 

Society president in 2009 and 2010. Creston has enjoyed being on 

the Board of Directors to represent the western side of the state 

and work for expanded scope of practice to benefit rural patients’ 

accessibility to care. Creston and his wife Terri, a family practice 

doctor, have a 2 young sons, Garrett and Braden.

Friday September 21, 2012 - Registration - 11:00 am - 5:00 pm 

1:00 - 2:40pm The Importance of Teamwork in a Workplace - Lynn Lawrence, CPOT, ABOC - (2 hrs) (Intermediate) (ABO) - Diamond 5 & 10 

2:50 - 3:00 pm BREAK - Prefunction 

3:00 - 3:50 pm Patient and Staff Professional 

Relations - Lynn Lawrence, CPOT, 

ABOC - (1 hr) (Intermediate) - 

Diamond 10 

3:50 - 4:50 pm Developing a Staff Training Plan 

- Lynn Lawrence, CPOT, ABOC - 

(1 hr) (Basic) - Diamond 10 

Strategies for Success - Rick 

Willson - (1 hr) - Ruby 2 

Creating the Best Patient 

Experience - 

Rick Willson (1 hr) (Basic) - Ruby 2 

5:00 - 8:30 pm Exhibit Hall and Buffet; NFCV silent auction- Crystal 2, 3 & 4 

9:00 pm - 12:00 am Hospitality Rooms - Wingate, Rooms 306, 311, 315, 406, 411 & 415 

Saturday September 22, 2012 - Registration 7:30 am - 5:00pm 

(see box below of Para Cert. Review Courses) 

7:30 - 8:20 am Third Party Update - Ed Schneider, OD (1 hr) (Paras & ODs) - Diamond 10 

8:30 - 9:20 am Tear Evaluation Made Easy - 

Lynn Lawrence, CPOT, ABOC (1 

hr)- Ruby 6 

9:20 - 10:10 am Glaucoma Basics - Lynn 

Lawrence, CPOT, ABOC (1 hr) 

(ABO)- Ruby 6 

10:10-10:30 am BREAK - Prefunction 

10:30-11:20 am Bringing Clarity to Cataracts 

- Desinee Drakulich, OD (1 hr)- 

Ruby 6 

11:20 am-1:00 pm Para Luncheon - Crystal 4 

1:00 - 1:50 pm Management Madness or 

Management Mastery? - Joy 

Gibb (1 hr) (ABO)- Diamond 10 

1:50 - 2:40 pm Conflicts-Avoiding Them, 

Resolving Them - Joy Gibb (1 hr) 

(ABO)- Diamond 10 

2:40 - 3:00 pm BREAK - Prefunction 

3:00 - 3:50 pm Tips for Building a Successful 

Sunwear Practice - Joy Gibb (1 

hr) (ABO) - Diamond 10 

3:50 - 4:40 pm Low Cost, High Return 

Marketing & Merchandising - Joy 

Gibb (1hr) (ABO) - Diamond 10 

2:30 - 6:30 pm Husker Football Game Watch Party - Diamond 5 

How To Handle Weird Questions & 

Complaints Concerning Eyewear- 

Jackie O’Keefe (1 hr) (ABO) - 

Diamond 4 

Dispensing Lenses to Kids Today 

- Jackie O’Keefe (1hr) (ABO) - 

Diamond 4 

Optical Jeopardy - Jackie O’Keefe 

(1 hr) (ABO) - Diamond 4 

Let’s Build a Brand Together 

- Jackie O’Keefe (2 hrs) (ABO)- 

Diamond 4 

What the Dr. Sees - or It’s Not 

Rocket Science - Joseph Shetler, 

OD (2 hrs) - Diamond 10 

The Challenge of Change in PAL 

Technology - Kathy Gross Edelman 

(1 hr) (ABO) - Diamond 4 

Frames and Bevels - Kathy Gross 

Edelman (1 hr) (ABO)- Diamond 4 

In the Mind of the Customer - 

Kathy Gross-Edelman (1 hr) (ABO) 

- Diamond 10 

The “Tool Box” of Team Building - 

Kathy Gross-Edelman (1 hr) (ABO) 

- Diamond 10 

The Brick & Mortar to Building 

Loyalty of the Customer - Kathy 

Gross-Edelman (1 hr) (ABO)- 

Diamond 10 

First Impressions Create Lasting 

Impressions - Jill Luebbert (1 hr) 

(ABO)- Diamond 9 

New Transitions® Vantage Lenses 

with Variable Polarization - Jill 

Luebbert (1 hr) (ABO) - Diamond 9 

Ocular Anatomy Cow Eye 

Dissection - Krystle Kennedy (2 

hrs)- Ruby 7 

7:00 - 9:00 pm Dinner (7:00-7:45); Annual Awards (7:45-8:15); Comedy Entertainment by Sven & Ole (8:15-9:00) - Crystal 3 & 4 

7:45 - 8:15 pm NOA Annual Awards- Crystal 3 & 4 

8:15 - 9:00 pm Comedy Entertainment by Sven & Ole- Crystal 3 & 4 

Sunday, September 23, 2012 

7:30 - 8:30 am Inspirational Breakfast - Josh Erickson, Assistant UNK Wrestling Coach - Ruby 5 

8:30 - 10:10 am Fourteen Service Behaviors... 

There’s a Lot More to It- Joy Gibb (2hr) 

(ABO) - Diamond 4 

10:30 am - 12:00 pm Para Board Meeting - Ruby 1 

These courses are approved by the AOA Commission on 

Paraoptometric Certification (CPC) for continuing education credit. 

Para Schedule 

Para Certification Review Courses 

Saturday, Sept. 22, 2012 

7:30 - 11:20 am CPOT Review - 

8:30 - 11:20 am 

Darren Wright, OD (4 

hrs) (Intermediate) - 

Ruby 5 

CPO Review - Jill 

Luebbert (3 hrs) - 

Ruby 4 

It’s a 3D World- Jill Luebbert 

(1 hr) (Intermediate) (ABO)- Diamond 

9 

Contact Lens - Mark Toelle, OD (1hr)- 

Diamond 9 

Advanced Basic 

Procedures - Krystle 

Kennedy, OD (2 hrs) - 

Diamond 9 

Ocular Triage - 

Jeremy Baumfalk, OD 

(1 hr) - Diamond 9 

Third Party 

101 - Primer 

for New ODs 

& Paras- 

Ruby 7 

The Aging Eye - Desinee Drakulich, 

OD (2 hrs) - Ruby 6 

Pediatric Pearls - Jeremy Baumfalk, 

OD (1 hr) - Ruby 6 

Optical Round Table (1hr) - Ruby 6 

CPOA Review - Joseph 

Shetler, OD (3 hrs) - Ruby 

2 


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Friday, Sept. 21 

Para Instructors & Courses 


Keynote: for ODs & Paras: The Importance of Teamwork 

in a Workplace - COPE 30622-PM (2 hrs) - Lynn 

Lawrence, CPOT, ABOC 

This course will describe how important teamwork in the workplace 

is. It shows how it can make or break a company/practice. It will 

define teams, show the importance of teams, attributes of a good 

team, hindrances to teamwork, and results of effective teamwork 

Patient & Staff Professional Relations (1 hr) - Lynn 


The discussion will cover appropriate and inappropriate office 

relationships, and how staff members should address each other. 

We will discuss public and private office communications, and how 

to deal with combative situations with patients and staff members. 

Strategies for Success (1 hr) - Rick Willson 

Why market your practice? Because today, it takes more than 

professional expertise to make our business grow and thrive. Learn 

ways to position your practice and how to market effectively. 

Participants will learn methods to achieve success within the realm 

of a changing marketplace, a changing patient base and increased 

competition. 

The Challenge of Change in PAL Technology (1 hr) - 

Kathy Gross-Edelman 

With mind-boggling phrases such as direct surfacing, free form, 

dual adds, back-side design, wave front technology, high definition 

optics, individual PAL, who isn’t confused? This program will provide 

the framework, tools, techniques, and perspectives to help position 

the latest in progressive addition lens technology. Comprehensive 

coverage of lens manufacturing, lens design, lab processing, and 

marketing approaches will be delivered. Incorporating this knowledge 

into a presentation to educate the wearer is the final focus. 

It’s a 3D World (1 hr) - Jill Luebbert, CPOT, ABOC 

The world that we live in and learn in is evolving into a 3D world. 

We enjoy 3D on our TV’s, on our cellphones, and even in the 

classrooms. Our patients have lots of questions about 3D imagery: 

What makes it work? How old should my child be before they 

can watch 3D? Why can’t I see 3D? We’ll take a look at these and 

many other issues as well as look at some tools to help educate our 

patients on their 3D world. 

Developing a Staff Training Plan (2 hrs) - Lynn 


This lecture is designed to educate attendees on the importance 

and development of an effective training plan to meet the mission 

and goals of the practice. The training plan will identify office needs 

and the current training status of all staff members. Each attendee 

will be e-mailed electronic versions of the forms discussed to be 

used in their practice if they desire. 


Creating the Best Patient Experience (1 hr) - Rick 

Willson 

Participants will learn why the best patient experience is so 

important and how to implement strategies to achieve that 

experience. Learn how to create and commit to an action plan with 

the goal of being the Trusted Eye “Health” Care Provider of Choice 

for Patients Seeking the Best Value. 

Frames & Bevels (1 hr) - Kathy Gross-Edelman 

This seminar will bring to the forefront the metamorphoses of 

bevels and the necessity to identify standard to complicated bevels. 

Understanding and learning to work with these frames when 

inserting lenses is paramount to dispensing premium eyewear. 

Contact Lenses 101 (1 hr) - Mark Toelle, OD 

This course will review your physical diagnostic skills to better 

evaluate the possibility of systemic and ocular disease in your 

patient population. 

Saturday, Sept. 22 

Third Party Update on 2011 Changes Non-COPE (1 hr) 

- Ed Schneider, OD 

A review of important changes in 3rd party reimbursement, over 

the last year regarding CMS, PQRI-PQRS, E-Rx, WPS (Medicare B), 

Noridian (DME), Medicaid, EHR, HIPAA, Coding and Potpourri. 

CPOT Certification Review & Preparation (4 hours) - Darren 

Wright, OD 

Dr. Wright will review material that may be included on the CPOT 

written exam. Attendees should be familiar with the content of 

the examination outlines and reference materials listed in the 

handbook. 

CPO Review (3 hrs) - Jill Luebbert, CPOT, ABOC 

If you are planning to take the test for CPO Certification, this course 

is for you. While work experience plays an important role in the 

certification process, a foundation of the basic didactic and clinical 

aspects of optometry as it applies to assistants is necessary for 

successful completion of the written examination. This course will 

review much of the material included on the CPO examination. 

Attendees should be familiar with the content of the examination 

outlines and reference materials listed in the handbook. 

CPOA Review (3 hrs) - Joseph Shetler, OD 

Dr. Shetler will review material useful for the CPOA Certification test. 

Attendees should be familiar with the content of the examination 

outlines and reference materials listed in the handbook. 

In the Mind of the Customer (1 hr) - Kathy Gross-Edelman 

In today’s leaner and meaner business environment, getting into “the 

mind of the customer” will turn efforts into bottom-line achievement. 

A well-designed strategy will supercharge the image, reputation and

success of a business. High performing customer service people know 

that getting critical information from the customer and giving the 

customer choices are the basis of a good healthy business relationship. 

How To Handle Weird Questions & Complaints 

Concerning Eyewear (1 hr) - Jackie O’Keefe, ABOC 

Consumers have sought the internet to get answers to their 

complaints. Some are valid complaints while others are beyond 

weird. Why don’t they address issues to their eyecare professional? 

This course looks at real life examples of such complaints and offers 

tips on how to troubleshoot patient complaints and the best ways 

to handle conflict resolution. We will look at the importance of 

making sure the consumer understands the technology that we are 

recommending for them in a language they can understand. 

Advanced Basic Procedures (2 hrs) - Krystle Kennedy, OD 

Sometimes we run across instruments or assist doctors in tests we 

have never come across. In this course, we will learn “hands-on” how 

to perform these tests and why we perform them. After this course, 

you will be able to understand tests, explain to a patient, and 

perform the test without difficulty. 

Tear Evaluation (1 hr) - Lynn Lawrence, CPOT, ABOC 

This lecture identifies the structures involved in tear production, 

the make-up of a tear, the causes of poor tear production and the 

solutions in resolving poor tear flow. This lecture will also discuss 

possible surgical options explored with tear drainage issues. 

The “Tool Box” of Team Building (1 hr) - Kathy Gross- 

Edelman 

Teams are taking over the workplace. Learn to build a successful 

team from the bottom up. This program contains ideas, exercises, 

and lessons to build a highly successful work team. Working 

to develop trust, learning to nurture identity, and reaffirming 

commitment will come from the “Tool Box” in this seminar. 

Dispensing Lenses to Kids Today (1 hr) - Jackie 

O’Keefe, ABOC 

This course begins with determining the needs of our younger 

patients and touches on child behavior and parent involvement. 

We need to determine the best lens selection for the active child 

including lens materials, designs, and coatings options along with 

safety concerns. What are the better multifocals and specialty 

lens designs for the techno, active kid and what’s available for the 

photophobic child? We will review how to measure the pupillary 

distance on smaller children and ways to assess the final frame fitting. 

This course ends with suggestions on how to successfully market 

children’s eyewear. 

Glaucoma Basics - COPE (1 hr) - Lynn Lawrence, CPOT, 

ABOC 

This course is designed to provide a basic understanding of 

glaucoma and its impact on the eye. We will define glaucoma, 

cover basic terms and testing and what demographics are more 

likely to contract the disease. 


The Brick & Mortar to Building Loyalty of the Customer 

(1 hr) - Kathy Gross-Edelman 

It’s a whole new world each and every day we conduct business. 

Success depends on building loyalty with the customer. Writing a 

mission statement will get you started. By defining loyalty, different 

sales approaches can be designed to create value for the customer. 

The final part of the seminar will deal with internal barriers from a 

business standpoint and externally from the customer’s point-ofview. 

Optical Jeopardy (1 hr) - Jackie O’Keefe, ABOC 

This course is a direct take off of the well known game show 

Jeopardy. Each team will attempt to provide the correct question 

to the answer. Optical categories include, but are not limited to 

Lens Tech Talk, My Favorite PALS and Eye Disorders In Common! 

As each category answer is given, the moderator will explain, 

demonstrate or clarify the subject. Each team will be given points 

as correct questions are given. As each correct question is given the 

moderator expands on the subject and encourages conversation 

from the participants. 

Ocular Triage (1 hr) - Jeremy Baumfalk, OD 

Ocular urgencies and emergencies are prevalent across all ages and 

can occur at any time of the day or night. Eye care practices must be 

prepared to effectively manage these patients. Ocular urgencies and 

emergencies will be discussed along with effective triage strategies 

to accommodate these patients even in the setting of a full book of 

routine patients. Warning! This class is not for the faint of heart. Slides 

and videos of ocular injuries will be presented. 

Bringing Clarity to Cataracts (1 hr) - Desinee Drakulich, OD 

A comprehensive overview of the diagnosis, treatment and 

management of cataracts including age-related, congenital, 

traumatic and disease induced. 

Management Madness or Management Mastery? (1 hr) - 

Joy Gibb, ABOC 

Did you grow up thinking, “I want to be a manager?“ Did you see 

yourself being the leader of a group of people whose performances 

directly impact the success of a business? Whether you’re new to a 

management position, or if you’ve been managing for a while, there 

are tips you will hear in this course that will help you feel confident 

and accomplished in your job. While there are days that can be 

challenging as a manager, there can be more days that can be 

rewarding when you learn a few secrets of the management world. 

Let’s Build a Brand Together (1 hr) - Jackie O’Keefe, 

ABOC 

This course takes a good look at branding in the optical industry, 

other venues and the differences between creating a brand and 

licensing a brand, and the rolls that the vendor, optician and the 

consumer play. We will examine the relationship between the 

product and the brand itself in the eyes of the consumer. Examples 

of “real life” ophthalmic brand positioning are given and how you 


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can use this in your practice. We will look at how to recognize 

your own niche and how to brand yourself and/or practice. The 

attendees will break out and create a brand from scratch and share 

with the others. 

First Impressions Create Lasting Impressions (1 hr) - Jill 

Luebbert, CPOT, ABOC 

Busy or hurried? Fashion conscious or conservative? Are your 

patients and potential patients getting the impression of your office 

that you want them to get? Creating impressions that will make 

customers want to walk through your doors and want to recommend 

your office to their friends and colleagues will be discussed 

The Aging Eye (2 hrs) - Desinee Drakulich, OD 

A comprehensive overview of the anatomical and physiological 

changes that occur in the eye as we age. Each participant will gain 

a better understanding of the aging process and how it affects the 

human eye. 

Conflicts-Avoiding Them, Resolving Them (1 hr) - Joy 

Gibb, ABOC 

Most people don’t like conflict and will usually avoid it at all costs. 

But when dealing with the public, chances are pretty good there 

are going to be conflicts. This course will explain techniques to 

avoid conflicts and explore ways to diffuse conflicts once they’ve 

occurred. 

New Transitions® Vantage Lenses with Variable 

Polarization (1 hr) - Jill Luebbert, CPOT, ABOC 

This course will introduce Transitions® Vantage lenses – the new 

adaptive lenses from Transitions Optical that are designed to both 

darken and polarize upon UV exposure to deliver noticeably crisper, 

sharper vision, even in the brightest outdoor glare. Through the 

course, the audience will learn how Transitions ®Vantage lenses 

not only adapt to changing light but also increase polarization as 

they darken, optimizing the angle at which light reaches the eyes to 

help control glare and light scatter. The course reviews traditional 

polarization and photochromic technology and details the new 

technology which enables Transitions® Vantage lenses, how they 

work and who they are for. 

Tips for Building a Successful Sunwear (1 hr) - Joy Gibb 

Have you ever wondered how to increase sunglass sales in your 

practice, both prescription and non-prescription alike? This course 

will guide eye care professionals in recommending sunwear at all 

points of encounter with the patient. It will also suggest ways to 

develop a marketing plan specific to sunwear sales. 

What the Doctor Sees: It’s not Rocket Science (2 hrs) - 

Joseph Shetler, OD 

This course reviews common cases of ocular disease that are 

routinely seen in the optometric office. It gives the para the 

opportunity to see what the doctor sees from the slit lamp 

perspective and the retinal perspective. Common diseases are 

identified and treatment as well as standard of care are discussed. 


Ocular Anatomy via Cow Eye Dissection (2 hrs) - Krystle 

Kennedy, OD 

Attendance limited to 25 participants - This course allows the participant 

the opportunity to have a hands-on look at eyeball anatomy through 

dissection. Small groups of participants will each have an eyeball at 

their table and be able to have hands-on instruction. 

Pediatric Pearls (1 hr) - Jeremy Baumfalk, OD 

Successful examination of pediatric patients requires practice, patience, 

and persistence. Attendees will discover new strategies and techniques 

to enhance delivery of eye care to this unique patient population. 

Chairside skills will be emphasized along with clinical pearls that will 

aid the technician in future pediatric patient encounters. 

Low Cost, High Return Marketing & Merchandising (1 hr) 

- Joy Gibb, ABOC 

When structuring their budgets, many business owners might 

consider the category of merchandising and marketing as frivolous 

and expendable expenses. But merchandising should be considered 

a critical element of effective retailing, and history has shown that 

companies who continue to market during economic slow times are 

usually those that emerge first when the tide turns. This course will 

help attendees make wise and effective marketing choices without 

breaking the bank, as well as explore the basic rules of creating displays 

to create eye appeal and evoke a desire to purchase, and how to 

merchandise products and services without spending a fortune. 

Optical Round Table (1 hr) - Brook Hutson, ABO; Lani 

Meadows, CPO; Sandy Heuer, CPO; Melanie Swift, CPA; 

Linda Schutt, CPOT; & Matt Farritor, ABO, CPOA 

Open discussion with six opticians who work in the optical field on 

a daily basis. 

Sunday, Sept. 23 

Fourteen Service Habits - There’s a Lot More To It - (1 hr) - 

Joy Gibb, ABOC 

Quite often, the service experienced in your office is what keeps a 

patient coming back to your practice. This course is designed to help 

practice staffs offer better customer service, which will in turn create a 

more loyal customer. Attendees will learn fourteen service behaviors 

that when implemented will create a pleasant environment for patients 

and staff alike. 

To fill out the online evaluation, go to 

http://nebraska.aoa.org/fallconvention and 

click on "Convention Survey"

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Exhibit Hall & Hospitality Suites 

2012 NOA Fall Convention Exhibitor Map 

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Hospitality �� Suites at the Wingate from 

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SEATING 

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FOOD STATION 

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35 

Essilor 

26 

COCKTAIL 

TABLES 

25 

Omaha Eye 

16 

i-dealoptics 

15 

Steve 

Kidwell 

5 

6 

Heidelberg 

Bausch & 

Lomb 

34 

Water 

Bottles 

27 

CooperVision Drawstring 

Bags 

24 

Pech 

17 

NE Vision 

Care Partners 

4 

NFCV AUCTION 

FOOD STATION 

33 

28 

23 

18 

3 

29 

FOOD STATION 

Member Benefits 

Member Survey 

PAC 

NFCV 

WVA 

Allergan 

Europa 

7-9; 12-14 

NOA Superbooth 

22 

Practice 

Director 

19 

Carl Zeiss 

Meditec 

EyeCare Council 

Third Party 

2 

31-32 

Alcon 

30 

Walman Vistakon 

COCKTAIL 

TABLES 

21 

Rite-Style 

20 

Carl Zeiss 

Vision 

11 

Shamir 

10 

TelScreen 

Koozies Optovue 

VSP MARCHON 

9:00 pm - 12:00 am (3rd & 4th Floors) 

The Wingate is out the front door of the Younes Conference 

Center and across the street. 

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Nebraska Vision Care Partners 306 Essilor of America 406 

NE Laser Eye Associates 311 Omaha Eye & Laser Institute 411 

Pech Optical Corp 315 Rite-Style Optical Co. 415 

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37 

Hoya 

36 

Sigma 

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Exhibit Hall 

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Exhibit Hall 

Entrance 

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Exhibitors 










Exhibit Hall 

5:00-8:30 pm, Friday, Younes Conference Center 

Alcon Laboratories, Inc. (Booths 31-32) 

800.451.3937 | www.alconlabs.com 

Alcon, the global leader in eye care, provides innovative products 

that enhance quality of life by helping people see better. The three 

Alcon businesses - Surgical, Pharmaceutical and Vision Care - offer 

the widest spectrum of products addressing the world´s most 

pressing eye care needs. For more information, visit www.alcon. 

com. 

Allergan (Booth 23) 

714.246.4500 | www.allergan.com 

With a 60-year heritage in discovering and developing therapeutic 

agents to help protect and preserve vision, eye care professionals 

and patients rely on Allergan products to treat a variety of eye 

conditions. We are a leader in this area and are one of the fastestgrowing 

eye care companies worldwide. 

Bausch + Lomb (Booth 5) 

800-828-9030 | www.bausch.com 

We will be exhibiting our entire contact lens offerings spanning 

the entire spectrum of wearing modalities that include PureVision, 

Soflens and Optima. Lens Care Products Bio-True and Renu will 

also be featured 

Carl Zeiss Meditec (Booth 19) 

925-557-4158 | www.meditec.zeiss.com 

Carl Zeiss Meditec is a medical technology company that offers 

diagnostic and therapeutic solutions for treating the four main 

ophthalmic ailments: vision defects (refraction), cataract, glaucoma 

and retinal disorders. Our Systems enable workflow efficiency and 

comprehensive disease management from diagnosis to treatment 

and follow-up. 

Carl Zeiss Vision (Booth 20) 

800.831.8583 | www.vision.zeiss.com 

Carl Zeiss Vision (www.vision.zeiss.com) is a global leader in 

optics. With a full line of advanced customized lenses, advanced 

performance coatings,PhotoFusion® self-tinting lenses, i.Scription 

by ZEISS diagnostic technology and a national laboratory network, 

Carl Zeiss Vision is dedicated to creating a better visual experience 

for patients and greater success for eye care practices. 


Hospitality Suites 

9 pm - 12:00 am, Friday, Wingate, Floors 3 & 4 

Coopervision (Booth 26) 

800.341-2020 | www.coopervision.com 

CooperVision is one of the world’s leading manufacturers of soft 

contact lenses offering the most complete collection of spherical, 

toric and multifocal products available featuring advanced 

materials and optics. CooperVision has a strong heritage of 

solving the toughest vision challenges. The company brings a 

refreshing perspective to the marketplace creating real advantages 

for customers and wearers. For more information, visit www. 

coopervision.com. 

Essilor of America (Booth 35 & Hospitality Suite 406) 

402.517.7530 | www.essilorusa.com 

Essilor is the leading manufacturer of optical lenses in the US and 

the market leader in progressive, high-index and AR lenses. 

Europa International (Booth 20) 

402.334.0676 | www.europaeye.com 

Europa is dedicated to providing the highest quality eyewear, 

sunwear and accessories. Europa is a provider of ophthalmic frames, 

sunglasses, readers and eyewear accessories. 

Eye Care Council (NOA Superbooth) 

800.960-EYES (See To Learn) | www.seetolearn.com 

The Eye Care Council is a preventive health care organization 

formed in Kansas for providing innovative education about vision 

care. The Council consists of optometrists dedicated to improving 

and preserving vision through public education. The Eye Care 

Council sponsors the SEE TO LEARN ® Program. NFCV administers 

the SEE TO LEARN ® Program in Nebraska, in cooperation with the 

Eye Care Council. This innovative program helps ensure that vision 

problems don’t hinder a child’s ability to learn while educating the 

public about the importance of regular vision care. More than 145 

NOA members participate in the SEE TO LEARN ® Program. 

Giveaways in the Exhibit Hall 

Bring the card from your packet to Booths 4, 

34 & 37 to get your free water bottle, koozie & 

drawstring bag. 

Sponsored by 

Rite-Style 

Sutton Linder & Sutton 

Walman

Heidelberg Engineering (Booth 6) 

952.292.8793 | www.heidelbergengineering.com 

Hoya Free Form Company (Booth 37) 

515.554.0166 | www.hoyavision.com 

The Hoya Free-Form Company manufactures and supplies high 

quality ophthalmic lenses to ECPs. For over 50 years, Hoya has 

satisfied a passion for eye care by providing the most innovative 

lens designs, materials and treatments for premium vision solutions. 

i-dealoptics (Booth 16) 

402.253.6909 | i-dealoptics.com 

i-dealoptics continues a tradition of quality, affordable and 

fashionable eyewear. We are always striving for the most 

comprehensive collection of brands. Be sure to come see our 

newest styles in Elegante, Haggar, Reflections, Casino, Jelly Bean, 

Peace, Sun Trends and Focus. 

Steve Kidwell Diagnostics (Booth 15) 

913.498.1718 | www.biovisionsystems.com 

MARCHON Eyewear (Booth 1) 

402.212.8692 

Marchon Eyewear is one of the world’s largest manufacturers and 

distributors of eyewear and sunwear that exemplifies supreme 

quality, fashion forward trends and technological innovation. 

Nebraska Foundation for Children’s Vision & See To 

Learn® (NOA Superbooth) 

402.474.7716 (NFCV) | 800.960-EYES (See To Learn) 

www.nechildrensvision.org | www.seetolearn.com 

The Nebraska Foundation for Children’s Vision (NFCV) works to 

ensure that every child entering school in Nebraska is visually ready 

to learn through providing educational materials and resources 

for children, parents, educators, health care providers, and others 

concerning the crucial relationship between vision and learning. 

Nebraska Optometric Association Political Action 

Committee (NOA PAC) (NOA Superbooth) 

402.474.7716 |http://nebraska.aoa.org/x11902.xml 

The NOA Political Action Committee (PAC) is the only legal way for the 

association to contribute money to help elect candidates, and support 

lawmakers who understand and share our views. (The association itself 

cannot contribute, using dues or other funds. The only way we can 

do it is to form and register a PAC and use funds that are voluntarily 

donated to the PAC by our members.) 

People can contribute to candidates individually, but candidates don’t 

necessarily know why……they don’t know what specific issues are 

important to you. When PACs contribute on behalf of your profession, 

the candidates know exactly what issues are important to the people 

Exhibitors 

who gave the PAC funds. There is an ‘issue message’ that is inherently 

part of every PAC contribution. 

PAC contributions in Nebraska go to candidates in virtually every 

legislative race. We are conveying issue messages to ALL the 

lawmakers who determine your future. There are 49 lawmakers 

in Nebraska who make the rules we practice under, but individuals 

typically only contribute to a few candidates at best. Without the PAC, 

you have influence with only a couple of legislators. 

Part of your NOA PAC contribution goes automatically to AOA PAC to 

be used to support candidates in the U.S. Congress. More and more 

issues affecting health care and the optometric profession, including 

patient access issues, are going to be decided in Washington D.C., so 

AOA PAC’s ability to provide meaningful financial support to as many 

candidates as possible is absolutely critical. 

Nebraska Laser Eye Associates (Partner Hospitality Suite 

311) 

402.397.2010 | www.nebraskaeye.com 

Nebraska Laser Eye Associates specializes in refractive surgery. 

Using advanced proven technology, Mark Johnston, MD, FRCSC and 

John Goertz, OD, FAAO, work together with a network of hundreds 

of co-managing optometrists to provide our patients with the best 

possible treatment and care. 

Nebraska Vision Care Partners (Booth 17) 

402.334.9100 

Nebraska Vision Care Partners is a Nebraska corporation whose 

members are private, independent doctors of optometry joining 

together as providers to serve on vision and health care plans 

statewide and nationally. 

Omaha Eye & Laser (Booth 25 & Hospitality Suite 411) 

402.493.2020 | www.omahaeye.com 

Drs. John and James Liu and Dr. Mark Young continue to provide 

thousands of refractive surgery patients with the latest and most 

up-to-date technology as well as the latest Multifocal implants. 

We are the first practice in Nebraska and Iowa to offer our cataract 

patients laser assisted cataract surgery with the LenSx laser for a 

more precise surgery with more predictable outcomes. Dr. William 

Thomas, our retinal specialist performs medical, laser and surgical 

treatment of retinal conditions. Three optometrists: Drs. Chris 

Bergman, Staci Hanus and Joanna Liu are available to assist with 

your patients’ needs and best possible care. 

Optovue (Booth 3) 

712.484.3497 

Optovue is the manufacturer of the first and most comprehensive 

OCT on the market. We also introduced the first truly portable OCT 

on the market. 


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Exhibitors 










Pech Optical Corp. (Booth 24 & Partner Hospitality 

Suite 415) 

800.831.2352 | www.pechoptical.com 

Pech Optical is a full service laboratory located in Sioux City, IA. 

Pech handles uncut and cut & edged lenses, as well as frames 

and quality sunwear lines in Plano and Rx lenses. With the newest 

equipment and knowledgeable employees, Pech Optical is able to 

offer advanced products and services to meet all of your optical 

needs! 

Practice Director (Booth 22) 

402.488.2020 | www.practicedirector.com 

Practice Director’s certified EHR and practice management software 

for Windows and Mac OS X is an ideal, simple-to-use solution for 

eyecare professionals wanting to increase efficiency while achieving 

Meaningful Use. Built with powerful open source technology, 

Practice Director provides a comprehensive, feature-rich and 

highly-customizable system designed to support single or multiple 

locations. 

Rite-Style (Booth 21 & Hospitality Suite 415) 

402.492.8822 | www.ritestyle.com 

Rite-Style Optical produces quality FreeForm lenses right here in 

Nebraska. We offer FreeForm products to meet every lifestyle need 

and price range. Even our Industrial/Safety FreeForm Eyewear is 

now available with FreeForm designs. The same high-resolution 

Digital Surfacing Technology is also used to produce the majority of 

our SV, bi/tri-focal and molded PAL’s. 

Shamir Insight Inc. (Booth 11) 

877.742.6471 | www.shamirlens.com 

Shamir is a world leader in progressive lens design, creating 

revolutionary products ideal for patients with presbyopia. 

Shamir’s comprehensive family of products includes Creation ® , 

Piccolo ® , Attitude ® , Office ® and Genesis ® . Shamir ’ s groundbreaking 

Autograph ® line incorporates four advanced technologies to 

personalize five different lifestyle designs to any individual ’ s 

specifications, and boasts the shortest true minimum fitting height 

on the market (11mm). 

Sigma Pharmaceuticals (Booth 36) 

319.465.5204 | www.sigmapharmaceuticals.com 

Sigma Pharmaceuticals offers name brand and generic 

pharmaceuticals as well as an extensive selection of exam supplies 

and unique ophthalmic products. We strive to provide quality 

individualized service while offering competitive prices. 


TelScreen (Booth 10) 

502.515.1806 | www.telscreen.com 

New! EyeRes-SL Slit Lamp and Ginger Fluorescence Enhancing Filter. 

TelScreen’s EyeRes Slit-Lamp Digital-Imaging: Highest-Resolution 

digital stills & videos; Anterior Segment & Retina without flash or 

indirect lighting. Fits most Slit-Lamps; Compatible with EHR. 

VISTAKON® (Booth 30) 

800.876.6622 | www.jnjvisioncare.com 

VISTAKON®, a division of Johnson & Johnson Vision Care, Inc., is 

fully committed to enhancing patients’ lives and partnering with 

Eye Care Professionals. VISTAKON® is the maker of ACUVUE® Brand 

Contact Lenses, the world leader in soft disposable contact lenses. 

To learn more, visit: www.jnjvisioncare.com 

VSP (Booth 29) 

314.302.4008 | www.vsp.com 

Since 1955, VSP has provided high-quality, cost-effective, eyecare 

benefits–designed to support and grow independent optometry. 

More than sixty years, 28,000 doctors and 57 million patients 

later, we continue to focus on how best to connect patients to 

independent doctors and create new opportunities for those 

doctors to prosper. 

Walman Optical (Booth 24) 

800.873.9256 | www.walman.com 

Ophthalmic services, lab work, lens products, education, frames, 

Callaway sunglasses, kids’ packages and more. 

Wisconsin Vision Associates 

800-747-9000 | www.wisvis.com 

Contact lens distributor and buying group. 

Visit the NOA Superbooth 

Booths 7-9; 12-14 

Learn more about your membership with the 

Nebraska Optometric Association at the NOA 

Superbooth featuring: 

• Member Benefits 

• Public Relations Efforts 

• Membership Survey 

• Third Party 

• NOA PAC 

• NFCV 

• EyeCare Council 

• NOA Para Section

Silent Auction 

5:00 - 8:30 pm 

NFCV Auction 

NFCV Auction 

The Cause 

The Nebraska Foundation for Children’s Vision’s mission is at 

the heart of what optometrists do - ensure that every child in 

Nebraska is visually prepared to learn. 

The NFCV Silent Auction items will be located on the north end of the exhibit hall. Be sure to check out all of the great items 

and bid to support the cause. 

Many exhibitors are also providing silent auction items to support the Nebraska Foundation for Children's Vision. Items 

donated by vendors will be at their individual booths. Bidding will close when the Exhibit Hall closes. 

Bid on a Luxurious Costa Rica Vacation 

Value: $1500-$4500 (depending on time of year; travel outside the dates of 

Christmas through Easter is encouraged) 

Details of the home: http://www.vrbo.com/269375. 

Silent & Sealed Bids Accepted 

Bid on a fabulous one-week vacation in this Costa Rica vacation home with 

ocean view and infinity pool. Casa Antigua is a 3000 square foot fully airconditioned, 

luxury villa with two master suites and 2.5 bathrooms. 

You will enjoy complete comfort in a relaxing secure environment. Sunsets 

year around and a spectacular view of the Pacific Ocean in a gated, secure 

community. 

Travel to Costa Rica is not included in the bid. When flying from Omaha fly to 

Houston and from Houston to San Jose. Once in San Jose you can either rent 

a car which is a 3.5 hour drive to Dominical or take a 30 minute national flight 

on either Sansa or Nature Air to Quepos. In Quepos you can rent a car and drive 30 minutes to Dominical. 

Book the home through owner, Clinton Stephenson at http://www.vrbo.com/269375. 

Both silent auction bids the evening of September 21 and sealed bids sent to NFCV prior to September 19 will be accepted. 

Check out all of the other great items like. . . 

Husker items 

UNL Volleyball tickets 

iPod 

Fall Festival Platter 

Velera de Guadalupe candleholder 

Handmade Oak Quilt Stand 

Getaway packages 

and more! 


era 























NOA Officers 

Corey Langford, OD, President 

Chad Hudnall, OD, President-Elect 

Darren Wright, OD, Vice President 

Scott Reins, OD, Secretary/Treasurer 

Steve Miller, OD, Past President 

NOA Directors 

Desinee Drakulich, OD 

Richard Kant, OD 

Krystle Kennedy, OD 

Scott Greder, OD 

Jonna Kohle, OD 

Linda Morgan, OD 

Creston Myers, OD 

Nancy Dob, OD 

Ed Schneider, Ex-Officio 

Leadership 

NOA PAC Board of Directors 

Brian Brightman, OD, Chair 

Paul Salansky, OD, Vice Chair 

James Devine, OD 

Janet Fett, OD 

Courtney Goetsch, OD 

Steven Gradowski, OD 

Scott Greder, OD 

Jeff Sanger, OD 

Cherie Lodl, OD 

NOA Society Presidents 

Southeast: Jeremy Baumfaulk, OD 

Eastern: Rebecca Robinson, OD, 

& Linda Morgan, OD, Co-Presidents 

Panhandle: Jason Webb, OD 

East Central: Nate Bolen, OD 

West Central: Dirk Gray, OD 

Northeast: Jarod Kastl, OD 


NFCV Board of Directors 

Mary Lauritzen, President 

Mary Vaughan, Secretary 

Kim Tucker, OD, Treasurer 

Jeff Klein, OD 

Corey Langford, OD 

NFCV Consultant, Neil Powell 

NFCV Staff, Dave McBride 

NFCV Staff, Alissa Johnson 

Paraoptometric Section 

Board of Directors 

Rhonda Gregory, President 

Brook Hutson, President-Elect 

Brandy Saltzman, Treasurer 

Joanie Smith, Secretary 

Doug Wright, Past President 

Jill Luebbert, CPOT, ABOC, Ex-Officio Member 

Desinee Drakulich, OD, NOA Board Liaison 

NOA Staff 

Dave McBride, Executive Director 

Alissa Johnson, Associate Director 

Ed Schneider, OD, Third Party Consultant 

Jamie Oborny Administrative Assistant 

Lavon McBride, Bookkeeper 

Congratulations to the 

2011-2012 Inaugural Leadership 

Class Graduates 

Dr. Jeremy Baumfalk 

Dr. Brian Brightman 

Dr. Cheryl Chapman 

Dr. Eric Gengenbach 

Dr. Jonna Kohle 

Dr. Andrea Steele Baumann 

Nebraska OptOmetric assOciatiON 

& 

Leadership prOgram

Special Thanks to our 2012 

NOA Convention Sponsors 

Alcon 

Education Sponsor 

Eyecare Specialties 


Heartland Eye Consultants 


KMK Board Certification Review Services 


Allergan 

Lanyards 

Merck 

Welcome Coffee 

Pech Optical Corp. 

Pens & Notepads 

Rite-Style Optical 

Bottled Water 

Sutton Linder & Sutton 

Koozies 

Awards Booklet 

Walman Optical 

Drawstring Bags 

Sponsors 

Special Thanks to our 2012 

Paraoptometric Continuing 

Education Sponsors 

Advanced Family Eyecare 

Carl Zeiss Vision 

Essilor 

Jill Luebbert, CPOT, ABOC 

Gordon Vision Center 

Krystle Kennedy, OD 

Lifetime Vision Center 

Lincoln Vision Center 

Millard Family Eyecare 

Pech Optical Corp. 

Vistakon 

Mark Your Calendars! 

NOA Spring Conference 

April 19-21, 2013 

Embassy Suites 

Lincoln, Nebraska 


Nebraska Optometric Association 

1633 Normandy Court, Ste. A 

Lincoln, NE 68512 

Younes Conference Center Map 

Follow the conversation, or tweet about the 

conference with the Twitter hashtag: #NOAFall 

optic ne 

amaurosis fugax 

lutein hypotony 

To fill out the online evaluation, go to http://nebraska.aoa.org/fallconvention and click on "Convention Survey" 

orthokerat 

uvea xanthela 

uveitis 

occlusion

Explore the World of Optometry Onsite Program - Nebraska ...

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