Doing Business with Romania - Über die Osec

New products have appeared and have been consolidated in segments such as bio-agriculture,
audiovisual, car components, shipbuilding (the total value of ship construction and repairs exports in 2009
reached 800 mil Euro, with Romania ranking 4 th for shipbuilding sites in Europe), electronic and electrotechnical
components that will contribute to export structure diversification in the future.
The export platform for bio-agriculture and wine has extended by increasing quality standards and
changes have been made to the quality certification process.
During the last years a growth in the number of firms that export their own brand has been registered in
segments such as furniture, clothes design, IT, bio-agriculture products, wine. From here on out, The
Ministry of Economy, Trade and Business Environment will focus on promoting brand and innovative firms.
Romanian firms are well positioned in the EU market, although a reorientation towards the non-EU
markets is necessary, with focus on emerging markets, such as BRIC. Therefore, in the 2009 Fair
Program, the events organised outside The EU represented 39, 21%, and in 2010 the value is expected
to rise up to 40, 74%.
In the framework presented up until now, the launching of the „Doing Business with Romania” Business
Guide, conducted in collaboration with The Department Chair UNESCO, University of Bucharest and
Haute Ecole de Gestion of Fribourg, is auspicious. This guide will join the Foreign Trade Portal in bringing
more opportunities of export to Romanian business firms and in the same time give foreign investors
important information on the potential of the Romanian market. The two instruments will complement one
another, providing the foreign investors and the local exporters with trustworthy instruments, aligned with
the current and future tendencies of the global market, permitting an accelerated decisional process of
approaching international and local markets. Moreover, the Guide will contribute to the current support
measures for exporters by helping them analyse opportunities and measure the financial impact of the
decisions to approach a certain market.
The „Doing Business with Romania” Business Guide can also be accessed from the Foreign Trade Portal
of Romania, which in our opinion represents the recognition of its purpose and usefulness.
By Dr. Costin Lianu,
Director,
Director of the Direction of Monitoring Synthesis, Reporting and Exporting Promoting,
The Ministry of Economy, Trade and Business Environment, Romania
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