The Anatomy of Change The Anatomy of Change - LeadingAge
The Anatomy of Change The Anatomy of Change - LeadingAge
The Anatomy of Change The Anatomy of Change - LeadingAge
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magazine<br />
March/April 2011<br />
VoluMe 1, No. 2<br />
EDITORIAL<br />
Editor<br />
Gene Mitchell<br />
(202) 508-9424<br />
gmitchell@<strong>LeadingAge</strong>.org<br />
Contributing Writers<br />
Deborah Cloud<br />
Sarah Mashburn<br />
ART DIRECTION<br />
Director, Marketing &<br />
Creative Services<br />
Eva Quintos Tennant<br />
Associate Director,<br />
Creative Services<br />
Cynthia D. Wokas<br />
LAYOUT AND DESIGN<br />
Senior Graphic Designer,<br />
Creative Services<br />
Glenn E. Crenshaw<br />
<strong>LeadingAge</strong> magazine (ISSN 1554-3390) is published bimonthly<br />
by <strong>LeadingAge</strong>, 2519 Connecticut Ave., N.W.,Washington, DC<br />
20008-1520. <strong>LeadingAge</strong> (www.<strong>LeadingAge</strong>.org) is a national<br />
network <strong>of</strong> community-based nonpr<strong>of</strong>it organizations that<br />
provide services and supports to people as they age. <strong>The</strong>se<br />
5,400 organizations connect with millions <strong>of</strong> older persons and<br />
their families every day. <strong>The</strong>y provide home health care, adult<br />
day services, hospice, senior housing, nursing care, assisted<br />
living, continuing care and a broad range <strong>of</strong> related services.<br />
<strong>LeadingAge</strong> is the most trusted advocate for aging whose spirit<br />
<strong>of</strong> transformational stewardship and close collaboration with<br />
its members consistently improves lives. <strong>The</strong> <strong>LeadingAge</strong> web<br />
site is www.<strong>LeadingAge</strong>.org. © 2011 by <strong>LeadingAge</strong>. All rights<br />
reserved. For additional information on online subscriptions<br />
or to add/update reader e-mail information, send inquiries via<br />
e-mail to fasubscriptions@<strong>LeadingAge</strong>.org.<br />
Add <strong>LeadingAge</strong> to your social network. Visit www.<strong>LeadingAge</strong>.<br />
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communities.<br />
Editorial and Business Offices<br />
<strong>LeadingAge</strong><br />
2519 Connecticut Ave. NW, Washington, DC 20008-1520<br />
Winthrop F. Marshall<br />
Chair<br />
William L. Minnix, Jr.<br />
President and CEO<br />
Past Issues:<br />
ADVERTISING<br />
Marketing Production Manager<br />
Keesha Jackson Atkins<br />
(202) 508-9440<br />
futureageads@<strong>LeadingAge</strong>.org<br />
Director, Sales<br />
Margaret Wanca-Daniels<br />
(202) 508-9479<br />
mwanca-daniels@<strong>LeadingAge</strong>.org<br />
Marketing Manager, Sales<br />
Serenity Greenfield<br />
(202) 508-9455<br />
sgreenfield@<strong>LeadingAge</strong>.org<br />
CIRCULATION<br />
Manager, Education Operations<br />
Heike Spichal<br />
Deborah A. Cloud<br />
Vice President<br />
and Senior Editor<br />
(202) 508-9458<br />
dcloud@<strong>LeadingAge</strong>.org<br />
November/December 2010 issue January/February 2010 issue<br />
Cover Photo: Eileen Biermann, Goodwin House, Alexandria, Va., by Jaime Windon,<br />
<strong>The</strong> Blonde Photographer, copyright 2010-2011, all rights reserved.<br />
features<br />
6 <strong>The</strong> <strong>Anatomy</strong> <strong>of</strong> <strong>Change</strong><br />
Forward-thinking not-for-pr<strong>of</strong>it providers are<br />
considering ways to serve more people and <strong>of</strong>fer greater<br />
variety—smart long-term thinking for the people<br />
they serve and the organizations themselves.<br />
bY DIANNe MolVIG<br />
12 Reaching the Underserved<br />
As relentless change affects aging services, providers<br />
will be expected to make changes <strong>of</strong> their own by<br />
serving new populations and doing more to serve<br />
traditional ones.<br />
bY ColleeN KINDer<br />
16 <strong>The</strong> <strong>Anatomy</strong> <strong>of</strong> Partnerships<br />
For these providers, giving more seniors what they<br />
want and need means building partnerships with other<br />
organizations.<br />
bY KIM FerNANDeZ<br />
6<br />
MJHS
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