Mobile Gambling Estimated Revenues 2009???? Total ... - Casinos.ch

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Mobile Gambling Estimated Revenues 2009???? Total ... - Casinos.ch

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♣ First platforms launched

in 1997

♣ Leading operations

includes PartyGaming,

888, MicroGaming,

PlayTech, Other Bingo,

Poker, Skill leaders

♣ In 2006 global gaming

was $250B where online

gambling was $12B (5%)

♣ In 2009 global gaming will

exceed $282B and online

will be $22.7B (8.1%)

♣ More than 50% of

revenues are from the US

A bit History…


Online Gambling Success

Mobile Gaming Challenges

Fun, Easy

Accessible

Hassle Free

Safe, Secure

& Trusted

No Limits

Anonymous

New Media


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Mobile Gaming

Estimated Market Size

♣ Where internet was in 1996 (Just

hundred times bigger…)

♣ 2.5 billion phones

♣ ALL mobile phones are Java

Enable

♣ 40% of users are downloading

some kind of application/content on

a regular base

♣ North America, South America,

Japan, South Asia, Europe and

India are all potential markets


Junipers original estimate…

Mobile Gambling

Estimated Revenues 2009????

36%

Total Revenues from Mobile Gambling, 2009

(US$19,320.5m); Source: Juniper Research

40%

24%

Casinos

Lotteries

Betting


Why Mobile Gambling

Will Be Bigger

♣ The platform has all the advantages that the

Internet has

♣ Everyone have mobile phones

♣ You can play anytime, anywhere

♣ Appeals to larger audience like casual players,

females and “outsiders”

♣ In 1996 substantial penetration was only in the

US…In 2008 mobile is everywhere


The “Space”

♣ Online casino software providers,

operators, skins and affiliates

Mobile technology providers

Mobile operators

♣ Media & Marketing companies


FACT

AS OF TODAY…

There is no sizeable

competitor with

strong presence in

the market.


“Early Birds” Case Studies

Mobile Sportsbook and Casino

♠ “Cellectivity” is a UK mobile technology company

♠ Spin3 – Micro Gaming company, 777Mobile,

wildJack, Ladbrooks

♠ PartyMobile, 888, Playtech,

♠ PhantomFiber, Probability, Ali Quantom

Zero036, Mfuse,

♠ UK mobile operators are “Playing”. Telefonica

just starting…


Gaming

License Software

Hosting

Billing

Software

CRM

Customer

Support

Marketing

“Food Chain”

Operators

Skins

White Label

Marketing

Affiliates


777Mobile Structure

♣ Based in Vienna

♣ Marketing

♣ UK and International Penetration

♣ Billing

♣ CRM

♣ Adopt other business models to

Support legal terms


Technology - Features

♣ Java games J2ME and “Brew”

♣ Multi lingual/multi currency applications

♣ Multi Platform

♣ Age verification interface

♣ Billing interface

♣ Back office to support CRM, customer service, tech

support, marketing, affiliates and complete

management


Current Games Selection

♣ “Plain” Slots

♣ Jackpot Slots

♣ Roulette

♣ Hi-Lo

♣ Black Jack

♣ Video Poker

♣ Bingo

♣ Scratch cards

♣ Baccarat


Unique design


Marketing - Mobile

Top position on the mobile portal with at least

two different white labels

Direct offers to the users via SMS/MMS

Cross promotion with other products

Tell A friend - Referral program

“Free air time” sponsored by 777Mobile

Prizes and competition for DL the application and registration no “Real

Money” required

Website promotions

Direct marketing using Mobile operators

Pre paid Scratch cards by 777Mobile


Our market position

On Portal in the UK

T-Mobile

Virgin

Orange

Samsung Fun Club

Previously on “3”

Off Portal/Wap Portal

Data Bases

International Penetration


Customer Acquisition Flow

Not

Not

successful

successful

Un

Un

Supported

Supported

Device

Device

Denied

Denied

Download

Download

Affiliate Code

Request ( SMS, WEB ,Other)

Request ( SMS, WEB ,Other)

WAP Push Sent

WAP Push Sent

Download Attempt

Download Attempt

Started

Started

Download

Download

Not

Not

Completed

Completed

Download

Download

Completed

Completed

Download

Download

WAP,

WAP,

J2ME

J2ME

Pages

Pages

Stats

Stats

Web

Web

/

/

Application

Application

Stats

Stats


CRM and more…

♣ Using state of the art dedicated software and call

center, we are able to follow the users gaming

behavior and maximize player value.

♣ We believe that our data can help mobile operators

to retain customers, help cross promote pure mobile

communications and maximize users value.


THE CHALLENGES

LEGAL - UK IS VIRTUALLY THE ONLY LEGAL

JURESTRICTION

TECHNOLOGY- HOW CAN WE CROSS PLATFORM WHERE

THERE IS NO COMMON OPERATING SYSTEM

MARKETING - ON PORTAL,OFF PORTAL, WALLED GARDEN

USERS BEHAVOR- THE NEED TO EDICATE THE PLAYERS

BILLING - BEYOND CC….IS THERE ANY HOPE TO

COOPERATE WITH THE MOBILE OPERATORS?

MOBILE OPERATORS - THEIR WILLING TO UNDERSTAND,

COOPERATE, AND PLAY WITH THE GAMING OPERATORS


£2,500

£2,000

£1,500

£1,000

£500

£0

Average Wager

Apr-06 May-06 Jun-06 Jul-06 Aug-06


£250

£200

£150

£100

£50

£0

Average Deposit

Apr-06 May-06 Jun-06 Jul-06 Aug-06


£200

£150

£100

£50

£0

-£50

-£100

-£150

Value per player

Apr-06 May-06 Jun-06 Jul-06 Aug-06


1400

1200

1000

800

600

400

200

0

May June July August

May Players

June Players

July Players

August Players

Returning players


Finance- daily data screen shots examples:

Time of play (all users and keywords)

450

400

350

300

250

200

150

100

50

0

12am

1am

2am

3am

4am

6am

7am

8am

9am

10am

11am

12pm

1pm

2pm

3pm

4pm

5pm

6pm

7pm

8pm

9pm

10pm

11pm

00pm


Bottom line

Mobile Gambling is at the end of day one

None regulated - “Governments

biggest nightmare”

Detailed oriented business

Technology barriers ahead of us

No clear competition from the “big guys”

Players value varies

Requires patience, dedication, expertise and understanding

of Technology, Mobile,

Marketing and Gambling


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Affiliates and media Partners are welcome

Affiliates@777Mobile.com

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